BASKERVILLE GILL SANS GARAMOND FUTURA TRADE GOTHIC UNIVERS TREET IGN
Introduction This book explore six different typefaces and connection between different typefaces, creating what we use in modern day in many different application such as: Logo Design, Street Signs, Magazine, Internet, Poster and absolutely everything. Most typefaces are influenced by existing typefaces, but what makes it a good typeface is the funcrionality of it. As Eric Gill said:
“ There are now about as many different varieties of letters as there are different kinds of fools. � Eric Gill
Content 04: Baskerville 06: Gill Sans 08: Garamond 10: Futura 14: Univers 16: Trade Gothic 18: Street Sign 23: Bibliography
Q Q Z Z
BASKERVILLE baskerville Cr oss
Bra Be Th ink cke ak Ba and ted r Ser Th in if L
Leg
Ste Ar m m
Str oke
Th
ink
and Th
Ser in
ine
s
Baskerville Regular
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvqxyz Information
Baskerville Italic
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvqxyz
Tit t le
Lin es
Baskerville Bold
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvqxyz
if
Baskerville was used very often in the 1700s. It was created by a typographer, John Baskervillebased on an existing typeface, Caslon. Caslon was created by William Caslon at 1722. Based on Caslon, Baskerville was created in 1757. The typeface, Baskerville, is still used in Logo Design in modern era. Company such as, Alexander McQueen, Habitat for Humanity, Pentagram and even on your iPhone.
Characteristic: Fine and Bold Lines : Serif : wavey tail for Upper case Q :
Category: Serif Classification: Transitional Designer: John Baskerville Created: 1757 Based on: Caslon
g
a
g
GILL SANS
gill sans Sp
Se
y
rif
itr
rif
Se
ur
r
n
r
Ea
Sa
Ea
n
n
m Sy
Sa
hi
C
Gill Sans Regular
ABCDEFTGHJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
Gill Sans Light
ABCDEFTGHJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
Gill Sans Bold
ABCDEFTGHJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijkl mnopqrstuv wxyz
Information Gill Sans is a very common typeface used in our daily life. It is used in many famous Logo Design such as, BBC, Tommy Hilfiger and the Penguin Publisher. It was created by a Typographer, Eric Gill in 1926. Gill Sans was originally influenced by the typeface, Johnston Underground which was famous for the Underground Signs created by Edward Johnston who was Eric Gill’s teacher at Central School in London. Gill Sans has a clear characteristic which are describe as follow: Characteristic: Round : straign x-height : big-round tittle : consistancy in weight of lines : Symitric : “g” contain ear : “a” contain a spur
Category: San Serif Classification: Humanist Designer: Eric Gill Created: 1926 Based on: Johnston
0 1
3
Garamond em St
er nt
ou
C rif
rif
Se
Se
d te ke ac Br
r
ar
de
sB
n ce
g
Le
C
As
er
ld
ou
Sh
er nt
ou
C
ed et ak Br
er nt ou C ur Sp n hi
C
s ro
3
Garamond
Adobe Garamond Pro Regular
Gramond Old Style
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz Information
Comparison
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 1 2345 67890 abc def ghijkl m abcdefghijklm nopqr s tuvwxyz nopqrstuvwxyz
A lot of the old typefaces contain non-alignment figures, such as Garamond Old Style. The image above shows the non-alignment figures through the use of Garamond Old Style in comparison with Adobe Garamond. Garamond Old Style have evolved into Adobe Garamond in the modern society, where they have fixed the alignment for the numbers. Not only numerical, but also letters have evolved. In Garamond Old Style, lower case alphabet does not exist, they have Small Capital as shown adove, however, Adobe Garamond Pro does contain Lower case Alphabet.
Characteristic: Numbers do not have an alignment : Garamond Old do not have Lower Case Alphabet
Category: Serif Classification: Humanist Designer: Claude Garamond Created: 1530 Based on: Garamond
i
FUTURA Sy
mi
tr y
Th
ick
Sa
Lin
es
n-S
eri
f
Cr os
High Ascender Line High Mean Line
futura Sa
n-S
sB
ar
Futura Medium
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
Sy
eri
f
mi
Th
ick
Lin
es
Futura Condensed ExtraBold
ABCDEFGHIJK LMNOPQRST UVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
Futura Medium Italic
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
tr y
Information Futura is a very commonly used typeface in modern days eventhough it was created in 1927 by Paul Renner. The typeface was influenced by Bauhaus geometrick typeface by Herbert Bayer. What make Futura obvious is the “i” and “j”, the solid round tittle with the same width down stroke. Futura is used in many logo design such as, Domino Pizza, Redbull, Ebay, Lewisham Coucil and Louis Vuitton.
Characteristic: Bold Lines consistancy : Geometric : influenced by circles : symitric : San Serif
Category: San Serif Classification: Geometric Designer: Paul Renner Created: 1927 Based on: Bauhaus
“ There are now about as many different varieties
of letters as there are different kinds of � fools. -Eric Gill
O
O
UNIVERS Un
ifo
rm
Sa n Lin
e
St
em
Se ri
f
Sh
ou
High Mean Line
univers Sa n
lde
r
Se ri
f
Tit tle
Univers Regular
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
e
Univers Italic
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
Univers Bold
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
Ey
Information Univers is a san serif typeface created by Adrian Frutiger in 1954 and it is widely used in modern society. The typeface was based on Akzidenz-Grotesk which is also a base for many typefaces such as, Folio and the most used typeface around the world, Helvetica. Univers is also used in Logo design such as, Motorola, CNN and Audi also based there typeface on Univers. Characteristic: Bold Lines consistancy : symetric : San Serif : Square tittle : “R” contain rounded leg
Category: San Serif Classification: Neo-grotesque Designer: Adrian Frutiger Created: 1954 Based on: Akzidenz-Grotesk
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Descender
Tit tl
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TRADE GOTHIC Sa
nS
Le
g
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f
Sy
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Sp
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Sa
nS
Mean Line
trade Sp
ur
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f
Trade Gothic Regular
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
un
ter
Trade Gothic Italic
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
Trade Gothic Bold
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
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Information Trade Gothic was design in 1948 by Jackson Burke. Trade Gothic might not be recognisable in the modern world but it is sure that everyone have made an encounter with Trade Gothic. The typeface are used in mostly publishing such as magazines and books. The typeface is influenced also by Akzidenz-Grotesk due to the fact that it was designed during the end of 40’s to beginning if 50’s which a lot of typefaces were influenced by. Characteristic: Consistance weight in lines : “t” contain spur : “R” contain straight leg : Symetric : San Serif
Category: San Serif Classification: Neo-grotesque Designer: Paul Renner Created: 1927 Based on: Akzidenz-Grotesk
G GR
R
TREET IGN Sp
ine
Le g
Sa n
Ch
in
Se ri
f
TREET IGN BOLD
TREET IGN REGULAR
ABCDEFGHIJKLM NOPQR TUVWXYZ 1234567890
ABCDEFGHIJKLM NOPQR TUVWXYZ 1234567890
Information The Modern day street sign which we see everyday around London uses an amulgamation of two similar typefaces, Univers and Trade Gothic. Most characters uses Trade Gothic except, G,R and S, which uses Univers. For example, the “G” on Trade Gothic contain a leg, however, Univers doesn’t. The “R on Trade Gothic contain an arc on the leg, however univers contain a straight leg.
Characteristic: Only Bold : consistance bold lines : “R” contain straight leg : “G” doe not contain spur : San Serif :
Category: San Serif Classification: Neo-grotesque Designer: Transport For London Created: Depennding on Borough Based on: Univers and Trade Gothic
HOMELEIG
LONDON BOROUG
GH ROAD SE15
GH OF SOUTHWARK
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ill v er sk
7 75
30 15
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d, on am ar G
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48 19 Colophon
Unit 2 Type Classification Postgraduate Diploma Design for Visual Communication University of the Arts London London College of Communication
Production: Digital Tabloid Paper: 55gsm newsprint Dimension: 289mm x 380mm
Bibliogaphy 1: http://www.typedia.com 2: http:/www./idsgn.org 3: http://www.linotype.com 4. http://www.fonts.com
Designer Copyright © Hiroyuki Suzuki, 2013 w: http://www.hiroyukisuzuki.co.uk e : info@hiroyukisuzuki.co.uk
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