Didaora talk brandbook

Page 1

Diadora Talk Logo Development 26/05/2017


Who are we?

We are the #1 Diadora group We are SOCIAL We are BOLD We are FRIENDLY We are GLOBAL


Creative concept

Creative concept

#1 + Social + BOLD Diadora group

+

DIADORA TALK

=

DIADORA TALK

+


Logo_Ideas

DIADORA TALK

DIADORA TALK

DIADORA TALK

DIADORA TALK DIADORA TALK

DIADORA TALK


Logo Standard type

DIADORA TALK Other types

DIADORA TALK

DIADORA TALK

DIADORA TALK

DIADORA TALK


Our Brand Architecture

Worldwide

We got connection so represent your favourite group in your country!

DIADORA TALK

ASIA/OCEANIA

EUROPE

AFRICA

example

example

example

DIADORA TALK Japan

DIADORA TALK Italy

DIADORA TALKSouth Africa

N. AMERICA

S. AMRICA

example

example

DIADORA TALK United States

DIADORA TALK Brazil


Colours

Our main colors are BLACK & WHITE

But our accent colours are very VIBRANT


Typeface

Avenir Next Condensed Ultra light

Avenir Next Condensed Demi Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!?@#$&+

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!?@#$&+

Avenir Next Condensed Regular

Avenir Next Condensed Bold

Avenir Next Condensed Medium

Avenir Next Condensed Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!?@#$&+ 1234567890!?@#$&+ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!?@#$&+ 1234567890!?@#$&+

#DIADORATALK


Application


WE LET THE SHOES TALK....



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