Typographic Hierarchy Typographic Hierarchy Typographic Hierarchy
Typographic Hierarchy Workshop
During this workshop, We were asked to create a 6 colum grid to layout the different information, which each layout will have to emphasise on the following: - What? - Who? - When? - Where These are some examples ofdifferent layout to emphasize the information, some uses diffdrent font size to emphasize the information and some uses the positioning of information to emphasize the information.
Typographic Hierarchy Workshop
During this workshop, We were asked to create a 6 colum grid to layout the different information, which each layout will have to emphasise on the following: - What? - Who? - When? - Where These are some examples ofdifferent layout to emphasize the information, some uses diffdrent font size to emphasize the information and some uses the positioning of information to emphasize the information.
This poster emphasize on the title using Helvetica Neue Bold and rest uses Helvetica Neue regular. I was experimenting with lining up the different categories of information with another using the grid syste, however, it was quite difficult to line it up due to the white space available. I did not like the “steping stone� layout with the time and name of designers. Therefore, I have to come up with more ideas to replace that section.
This poster is an inverse version and also a development from the previous poster. As mentioned previously, I wanted to organise the information regaing the time and designers, I decided to seperate the time from the artists, however, at the same time, making the time still linked to the desginers. As a result, I lined up the time with artist along the x-axis and lined up the colons with the time on the y-axis. Regarding lining up the location with the title, the idea came from the University of the Arts London logo (image below) through the use of colons. I decided to line up two sentences along with the colons which fit quite nicely with a sentence hangin over. However, by doing this, it leave a big space below causing an unbalanced layout. Therefore, I have tot hink about the use of space, while maintaining the layout system.
Typographic Hierarchy Workshop
From what I have hand rendered and organized, visually, I liked the title layout on the left top hand corner. My whole idea is to make the poster look neat and tidy using the grid syste,m. The inverse poster that I have hand rendered, I liked the layout and organisation of information, grouping the information into sections. As a result, I decided to use the concept of grouping information and layout the information using the grid system. The image above shows the layout mentioned above.
Typographic Hierarchy Development [Poster]
I liked the layout from the previous page but the white space on the left half creates an emptyness so I decided to move the time and designers to the left hand hlaf of the page and to fill up the white space, I decided to put two lines to counter-act the emptyness. The Date, Location and Email, I decided to seperate the information using the three colum grid and make it inline with the Title and Time.
Graphic Dialogue:
A series of visual conversations
10.00 12.00 14.00 16.00
Wednesday 11 December 2013 Main Lecture Theatre
& & & &
Chao Sioleong Hong Ching Ip Kenya Hara Helmut Schmid Philippe Apeloig April Greiman Edward Tufte David McCandless
London College of Communication Elephant & Castle London SE1 16SB
To book email: t.pritchard@lcc.arts.ac.uk
Typographic Hierarchy Development [Poster]
Graphic Dialogue:
Graphic Dialogue:
A series of visual conversations
10.00 12.00 14.00 16.00
Wednesday 11 December 2013 Main Lecture Theatre
A series of visual conversations
Chao Sioleong & Hong Ching Ip Kenya Hara & Helmut Schmid Philippe Apeloig & April Greiman Edward Tufte & David McCandless
London College of Communication Elephant & Castle London SE1 16SB
Graphic Dialogue:
To book email: t.pritchard@lcc.arts.ac.uk
After talking to Tony regarding the text layout, Tony have mentioned that the curve of the G will have to overlap the line of the D. Also, the information about the location were moved to the second roll to group the information together. During the process, I tried to make it look as minimal as possible keeping in mind about the use of white space and lining the text using the 6 column grids. I also decided to experiment with visual grammar therefore, using white/black block (in vary sizes according to the size of the text) to replace the text and it actually make more sense in term of visuals, hence, It is quite easy to realise what line-up with what. However, using lines to replace the text does not get the message across but it is a useful tool to know and visualise while lining up text in the grid.
10.00 12.00 14.00 16.00
Wednesday 11 December 2013 Main Lecture Theatre
A series of visual conversations
Chao Sioleong & Hong Ching Ip Kenya Hara & Helmut Schmid Philippe Apeloig & April Greiman Edward Tufte & David McCandless
London College of Communication Elephant & Castle London SE1 16SB
To book email: t.pritchard@lcc.arts.ac.uk
10.00 12.00 14.00 16.00
Wednesday 11 December 2013
Chao Sioleong & Hong Ching Ip Kenya Hara & Helmut Schmid Philippe Apeloig & April Greiman Edward Tufte & David McCandless
Main Lecture Theatre London College of Communication Elephant & Castle London SE1 16SB
To book email: t.pritchard@lcc.arts.ac.uk
Graphic Dialogue:
A series of visual conversations
10.00 12.00 14.00 16.00
Wednesday 11 December 2013 Main Lecture Theatre
Chao Sioleong & Hong Ching Ip Kenya Hara & Helmut Schmid Philippe Apeloig & April GreiEdward Tufte & David McCandless
London College of Communication Elephant & Castle London SE1 16SB
To book email: t.pritchard@lcc.arts.ac.uk
Typographic Hierarchy Development
Graphic Dialogue: A series of visual conversations
10.00 Chao Sioleong & Hong Ching Ip 12.00 Kenya Hara & Helmut Schmid 14.00 Philippe Apeloig & April Greiman 16.00 Edward Tufte & David McCandless
11 December 2013
Main Lecture Theatre London College of Communication London Elephant & Castle SE1 16SB
To book email: t.pritchard@lcc.arts.ac.uk
Graphic Dialogue:
A series of visual conversations
10.00 12.00 14.00 16.00
11 December 2013
Chao Sioleong & Hong Ching Ip Kenya Hara & Helmut Schmid Philippe Apeloig & April Greiman Edward Tufte & David McCandless
Main Lecture Theatre London College of Communication Elephant & Castle London SE1 16SB
To book email: t.pritchard@lcc.arts.ac.uk
This is my first outcome of the Poster and the Postcard. I thought the Postcard should have the same visual concept as the Poster, therefore, I decided to use the same 6 colum grid to layout the postcard. Due to layout restricktions, I had to lineup the Time with the Title and the Designers on its own colum to seperate from the Ttiel and the other information, yet, still have connection with the time which are still inline with other information. From here, I have to experiement and create variations of Postcards that will at the same time, uses the Poster layout concept.
Typographic Hierarchy Workshop