GILL SANS BASKERVILLE FUTURA TRADE GOTHIC UNIVERS TREET IGN
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Baskerville Regular
Baskerville Bold
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ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijklm nopqrstuvqxyz
Baskerville Italic
ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijklm nopqrstuvqxyz
Baskerville was used very often in the 1700s. It was created by a typographer, John Baskervillebased on an existing typeface, Caslon. Caslon was created by William Caslon at 1722. Based on Caslon, Baskerville was created in 1757. The typeface, Baskerville, is still used in Logo Design in modern era. Company such as, Alexander McQueen, Habitat for Humanity, Pentagram and even on your iPhone.
Characteristic: Fine and Bold Lines/Serif/ wavey tail for Upper case Q/
Category: Serif Classification: Transitional Designer John Baskerville Created: 1757 Based on: Caslon
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GILL SANS
gill sans Sp
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Gill Sans Regular
ABCDEFTGHJ KLMNOPQRS TUVWXYZ abcdefghijklm nopqrstuvqxyz
Gill Sans Light
ABCDEFTGHJ KLMNOPQRS TUVWXYZ abcdefghijklm nopqrstuvqxyz
Gill Sans Bold
ABCDEFTGHJ KLMNOPQRS TUVWXYZ abcdefghijkl mnopqrstuv qxyz
Gill Sans is a very common typeface used in our daily life. It is used in many famous Logo Design such as, BBC, Tommy Hilfiger and the Penguin Publisher. It was created by a Typographer, Eric Gill in 1926. Gill Sans was originally influenced by the typeface, Johnston Underground which was famous for the Underground Signs created by Edward Johnston who was Eric Gill’s teacher at Central School in London. Gill Sans has a clear characteristic which are describe as follow: Characteristic: Round/Geometric/straign x-height/big-round ditto/ consistancy in weight of lines/
Category: San Serif Classification: Humanist Designer Eric Gill Created: 1926 Based on: Johnston
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High Ascender Line High Mean Line
futura Sa
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Futura Medium
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
Sy
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Futura Condensed ExtraBold
ABCDEFGHIJK LMNOPQRST UVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
Futura Medium Italic
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890
Futura is a very commonly used typeface in modern days eventhough it was created in 1927 by Paul Renner. The typeface was influenced by Bauhaus geometrick typeface by Herbert Bayer. What make Futura obvious is the “i” and “j”, the solid round titto with the same width down stroke. Futura is used in many logo design such as, Domino Pizza, Redbull, Ebay, Lewisham Coucil and Louis Vuitton.
Characteristic: Bold Lines consistancy/ Geometric/ influenced by circles/
Category: San Serif Classification: Geometric Designer Paul Renner Created: 1927 Based on: Bauhaus
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UNIVERS Un
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High Mean Line
univers Sa n
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Univers Regular
ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Univers Italic
ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Univers Bold
ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Univers is a san serif typeface created by Adrian Frutiger in 1954 and it is widely used in modern society. The typeface was based on Akzidenz-Grotesk which is also a base for many typefaces such as, Folio and the most used typeface around the world, Helvetica. Univers is also used in Logo design such as, Motorola, CNN and Audi also based there typeface on Univers. Characteristic: Bold Lines consistancy/ Geometric/ influenced by circles/
Category: San Serif Classification: Neo-grotesque Designer Adrian Frutiger Created: 1954 Based on: Akzidenz-Grotesk
There are now about as many different varieties
of letters as there are different kinds of fools. -Eric Gill
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TRADE GOTHIC Sa
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trade Sp
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Trade Gothic Regular
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Trade Gothic Italic
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Trade Gothic Bold
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Trade Gothic was design in 1948 by Jackson Burke. Trade Gothic might not be recognisable in the modern world but it is sure that everyone have made an encounter with Trade Gothic. The typeface are used in mostly publishing such as magazines and books. The typeface is influenced also by Akzidenz-Grotesk due to the fact that it was designed during the end of 40’s to beginning if 50’s which a lot of typefaces were influenced by. Characteristic: Bold Lines consistancy/ Geometric/ influenced by circles/
Category: San Serif Classification: Neo-grotesque Designer Paul Renner Created: 1927 Based on: Akzidenz-Grotesk
G GR
R
TREET IGN TREET IGN BOLD
TREET IGN REGULAR
ABCDEFGHIJKLM NOPQR TUVWXYZ 1234567890
ABCDEFGHIJKLM NOPQR TUVWXYZ 1234567890
The Modern day street sign which we see everyday around London uses an amulgamation of two similar typefaces, Univers and Trade Gothic. Most characters uses Trade Gothic except, G,R and S, which uses Univers. For example, the “G” on Trade Gothic contain a leg, however, Univers doesn’t. The “R on Trade Gothic contain an arc on the leg, however univers contain a straight leg.
Characteristic: Bold Lines consistancy/ Geometric/ influenced by circles/
Category: San Serif Classification: Neo-grotesque Designer Transport For London Created: Unknown Based on: Univers and Trade Gothic
HOMELEIG
LONDON BOROUG
GH ROAD SE15
GH OF SOUTHWARK
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This book explore six different typefaces and connection between different typefaces, creating what we use in modern day in many different application such as: Logo Design, Street Signs, Magazine, Internet, Poster and absolutely everything. Most typefaces are influenced by existing typefaces, but what makes it a good typeface is the funcrionality of it. As Eric Gill said:
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“There are now about as many different varieties of letters as there are different kinds of fools.” -Eric Gill
48 19 Unit 2: Type Classification Postgraduate Diploma Design for Visual Communication University of the Arts London London College of Communication
Design by: Hiroyuki Suzuki
鈴 Printed by: Newspaper Club Paper: Newsprint Dimension: 289mm x 380mm
Special Thank you to the Following for helping me accomplish this Project: - Tony Pritchard - All the students in PG Dip Design for Visual Communication - Daisy Carolina Dominguez Johnson