Type Classification Sample

Page 1

Type Classification


Humanist/ Old style [Minion pro]

Modern [Century]

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

# Handwritten italic form # Strong, bracketed serifs. # Wide and heavy letters in colour. # Square full point. # Small x-height, # Moderate contrast between strokes # An acute ‘angle of stress’ # Prints best on a unsized stock in black or brown ink.

Transitional [Baskerville]

# Thick vertical strokes. # Thin horizontal strokes. # Fine hairlines. # Straight serifs. # Extreme contrast between the thick and thin stokes. # Curved letters balanced and slightly compressed. # The angle of stress is vertical. # Prints best on smooth, matt finish, white paper in black ink

San Serif [Gill Sans]

ABCDEFGHIJKLM ABCDEFGHIJKLM NOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklm abcdefghijklm nopqrstuvwxyz nopqrstuvwxyz # Old style but more elegant. More elegant serifs. # Designers relied on mathematical or scientific principles to create new letter forms. # Rounded serifs which are less formal than Didone but more formal than Garalde. # Curved letters are more balanced than Garalde # The ‘angle of stress’ is near vertical to the Didone due to their mechanical-like structure.

# Without serifs. # Influenced by the less is more philosophy of Bauhaus. # Suitable for all types of publicity and advertising work. # Large range of weight and styles available. # Suggests new and attention awakening appeal. # Simplicity and neatness. # Not recommended for large areas of solid text.


Slab Serif [American Typewriter]

Black Letter [Cloister Black]

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

# Strong, Square Finishing Strokes. # Not suited for large areas of solid setting # Only use as a series or family in any display. # Also called Egyptian.

# Mimicked contemporary manuscript handwriting from Gutenberg’s time. # Also called Old English, Gothic or Black Letter # Seldom use in small sizes # Do not set in capital form. # Useful for formal occasions such as diplomas and invitations. They establish a feeling of a monumental event and are sometimes used for ads and books where the subject is history or antiquity.

Display [Stencil]

Script [Brush Script]

ABCDEFGHIJKLM NOPQRSTUVWXYZ

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

# Lacks legibility in long lines of text # Creates a highly emotive mood for particular products # Usually only a small family such as bold and normal # Usually for separate purposes # Usually used for decorative or display purposes and for a singular word or for headings

# Based on cursive or current handwriting. # Frequently ornamented with flourishes. # Letters are usually highly rounded, and slanted to the right. # Do not have too much space between words and take care with leading.


a

Using different typefaces but only using a letter, A, to find the differences in different font and diferent tails of a letter A. The two main categories, one with straight tail and another one with spur.

It might be posible to create a “Peepshow book” on just a letter A. {image on the right}

aaaaaaaaaa aaa aaaaaaaaaaaaa aaa a aaaaaa aaa


aaaaaa aaaa aa aaaaaaa a aaaaaa

aaaaaaaa aaaaaa

All the tail of the letter, A

Letter A with straight tail Letter A with spur



LONDON SOUTHWARK HOMELEIGH ROAD SOUTHWARK SE15 ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers CE 55 Medium Regular

TradeGothic LT Regular



HOMELEIGH ROAD SE15 LONDON BOROUGH OF SOUTHWARK

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Univers CE 55 Medium Regular

TradeGothic LT Regular

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890

New Street Sign Font Regular

New Street Sign Font bold

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890

New Street Sign Font Italic

New Street Sign Font Italic As a result of this research regarding typefaces use for street sign could be a mixture between Univers and TradeGothic.





While I was on the typewalk, I came across this road near Crofton Park Station called Eddystone Road. However, There were two signs opposite to each other, however, they were in different typeface. One uses Upper and Lower case, which I believe to be older than the other one which is the still an old street signs using serif typdace. Eventhough, both are bracketed serif typefaces, the comparison between the E, I can tell the differences betwwen the middle arm of the E and ther terminal.


Type Walk: Brick Lane

Brick Lane Type Walk

Alphabet Street: Ben Eine

While I was in Brick Lane, I came across this intersting graffiti of this letter M. It is quite unusual to see a graffiti piece but only with one letter. The graffiti artist also used a slab serif typeface and included depth in the typeface. Afyer walking for a while, I came across another letter, This time was letter E, using the same typeface and style of art. At that point, I though that there might be some more letters around the area so I kept my eyes out for more letters to appear during my time in Brick Lane. In the end, I came across the letter, M, E, O and B. I decided to do further reasearch on the possible graffiti artist and gathered some more information.

The biggest endorsement for street artist Ben Eine’s latest candy-coloured creation, the entire alphabet spraypainted on the shop shutters of a dreary London street, has come from the neighbourhood’s children: “The nicest reaction is seeing kids skipping down the street calling out the alphabet – or,” he adds, “parents saying my work has helped their kids learn their A to Z.”

planning and persuading local shop owners to let him create a whole alphabet in sequence for the first time. The result, finished earlier this month, resembles something from the Sesame Street set (clearly with the same educational credentials), its colour palette seemingly dreamed up by a fan of Love Heart sweets and ice-cream sundaes. No wonder even the local grannies are charmed. “The feedback has been 100% positive,” Eine says. “Spraypainting a shop shutter turns an ugly, boring thing into something interesting and colourful. I think you’d have to be a pretty negative person to find fault in it.”

For the past four years the 39-year-old’s vibrant letters have been popping up all over London, sometimes spelling whole words (such as “scary” or “exciting”), more often simply adding a happy http://www.guardian.co.uk/ “a” to a dull corner. They’ve artanddesign/2010/jun/27/ become so popular that there’s streetart even a Googlemap online for people who fancy a walking tour of Eine’s handiwork. But for his latest project, adorning Middlesex Street’s shops in Spitalfields, east London, Eine worked with local gallery Electric Blue for a whole year,














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Lewisham Futura Condensed ExtraBold

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