PUBLISHER’S NOTE Atlantic City! The mere mention of the name conjures up excitement, glitz and childhood memories of playing Monopoly since we all know that the properties of the original Monopoly game were named after actual streets of this East Coast city. I had the pleasure of being hosted by Meet AC and the Tropicana Casino and Resort this past summer and I must say I was taken aback by this town that has the quaintness of a small town feel with the panache of a world class, high roller destination.
Twenty years of IAHMP conferences is no easy feat. President and Founder Margaret Gonzalez has worked tirelessly to make an impact on the travel and hospitality industries, to place diversity and inclusion at the forefront of IAHMP’s mission. There remains much to do but with the launch of the Certified Diversity Meeting Professionals some years ago IAHMP has been able to broaden the minds and horizons of those industry professionals fortunate enough to partake of this course.
I can assure all the attendees of the International Association of Hispanic Meeting Professionals 20th Anniversary Conference will have a blast at this year’s event in the hands of such gracious hosts as Meet AC and the Tropicana Casino and Resort.
I wish everyone at the conference a happy reunion with familiar faces, new relationships forged with those new to an IAHMP conference and much exchange of knowledge, cultural understanding as well as business to be made.
CONTENTS
Fa l l 2 0 1 5
COVER STORY
¡A otros 20 años más IAHMP! María de la Luz González Publisher and Editor
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VOl 17
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NO 3
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16 ............The International Association of Hispanic Meeting Professionals 20th Anniversary Conference in Atlantic City
FEATURES 08 ..................................................Southwest Meetings Destination Spotlight: SANTA FE
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10......................................................Mid-West Meetings 14 ........................................................Meet Atlantic City Hispanic Meetings & Travel Interview
DEPARTMENTS 04 ......................................................Publisher’s Letter 05 ..........Contributing Editor’s Comments/Credits 06 ............................................................Industry Briefs Cover Photo: The Impressive Atlantic City Boardwalk. Photo Credit: Meet AC 4 HM&T | Hispanic Meetings & Travel
In the Next Issue WINTER 2015 • Meeting on the West Coast • Casino & Resort Meetings • Caribbean Travel • 2016 Meetings Destination Guide
Understanding the U.S. Hispanic Market CONTRIBUTING EDITOR’S COMMENTS
The importance of the Hispanic market, which is prized for its spending power but tough to reach for mainstream businesses is a challenge given the diversity of the Hispanic market. Nielsen, the New York-based consumer research company, estimated that in 2015, Hispanics now have $1.5 trillion in buying power, up 50 percent from 2010. A surge in the number of Hispanic-owned companies nationwide is also expected. Hispanics are the fastest growing segment in the United States and marketing to them must be an integral part of future business plans. Understanding the culture, effective communication tactics, language preferences and buying habits of Hispanics in the United States is necessary in order to reach them. To reach them you need an awareness of cross-cultural, international and multicultural consumer insight work. According to Cultural Edge marketers need to be either deeply ingrained in the culture or a member of the target culture to provide this nuanced context. When a marketers advertising emotionally connects with a Hispanic audience, they are more likely to be more involved with the product. Most importantly, multicultural marketing and specifically, marketing to bilinguals, is to understand that bilinguals often live in two discrete cultural paradigms with different values, attitudes, biases, perceptions, and yes, preferences. A Harvard University study states that language appears to shape a person’s implicit preferences. This makes it doubly important to “sell” them in both languages as there could be conflicting preferences or biases values in their Spanishspeaking milieu that could counteract whatever messaging they might get in their English-language environment (and vice-a-versa).
Still, the oft-quoted “experts” often ignore or downplay some very key facts about the nature of this “wildly diverse” group. Namely, that more than 2/3 of the Hispanic population is of Mexican descent and so there IS a degree of homogeneity that the pundits tend to ignore in their zeal to declare the Hispanic community fractured and therefore a fabricated construct. The other third tends to be concentrated in areas where they are among their own cultural cohorts, e.g. Cubans in Miami, Puerto Ricans and Dominicans in New York, Cubans in Union City, Salvadorians in DC, etc. Despite that, we are seeing increasing diversity in the Hispanic population such as in Miami where Colombians, Nicaraguans, Venezuelans and other nationalities are just as prominent as Cubans. Even in California we are seeing more diversity, though the Mexican cohort is still the dominant one.*
In the many ethnographic sessions conducted by marketers over the years, more and more sub-
HispanicMeetingsTravel.com PublIshER Gonzalez Global Media, llC. EdITOR María de la luz González mdgonzalez@hispanicmeetingstravel.com
jects refer to themselves as Latino or Hispano rather than simply being from the country of their origin. Younger Latinos, US born Latinos and the bicultural are increasingly seeing themselves as part of a distinct culture within the U.S. mainstream, something they are proud of and are empowered by. And, the reality is, it is a distinct, evolving culture within the mainstream.
According to Cultural Edge founder, JP Theberge it is “so de rigeur” to say that the Hispanic market is fractured and diverse, that marketers feel intimidated by the supposed complexity of the market. It is no more complex or diverse than the rest of the country. The term Hispanic / Latino is an appropriate substitute for the underlying complexity of the market just as the term “Baby Boomers” is a vast over-generalization of a hugely diverse group of people. You can do targeted efforts on a local or niche basis and you can also do nationwide efforts that target a wider group. But yes, like all targets, Hispanics are not monolithic.
According to the U.S. Census Bureau’s recent reports, people who identify with the terms “Hispanic” or “Latino” are those who classify themselves in one of the specific Hispanic or Latino categories listed on the decennial census questionnaire and various Census Bureau survey questionnaires – “Mexican, Mexican Am., Chicano” or ”Puerto Rican” or “Cuban” – as well as those who indicate that they are “another Hispanic, Latino, or Spanish origin." Origin can be viewed as the heritage, nationality group, lineage, or country of birth of the person or the person’s ancestors before their arrival in the United States. People who identify their origin as Hispanic, Latino, or Spanish may be of any race.
The Hispanic population in 2013 was 55.4 million, representing almost 17.4 percent of the total population of the United States according to the U.S. Census Bureau and the Pew Hispanic Center. In today’s market Hispanics play an important role in the economic, social and political makeup of the United States.
Margaret Gonzalez President/CEO, IAHMP Founder & Contributing Editor Hispanic Meetings & Travel
FOuNdER & CONTRIbuTING EdITOR Margaret Gonzalez mgonzalez@hispanicmeetingstravel.com dEsIGN & PROduCTION bay aREa MEdIa sERVICEs / sCENE MEdIa CREaTIVE & PROduCTION dIRECTOR - John Ennis www.bams.us / www.thescenemagazine.com adVERTIsING sTEVEN GONzalEz sgonzalez@hispanicmeetingstravel.com MaRIa GONzalEz mdgonzalez@hispanicmeetingstravel.com CONTRIbuTING WRITERs Best Western International, Chateau on the Lake Resort, Spa & Convention Center, International Association of Hispanic Meeting Professionals (IAHMP), Isle of Capri Casinos, Inc., Margaret Gonzalez, Maria de la Luz Gonzalez, Marriott International, Inc., The Mexican Museum, TOURISM Santa Fe, Visit Milwaukee
PhOTOGR aPhy Best Western International, Chateau on the Lake Resort, Spa & Convention Center, DigPicPhoto, Hilton Hotels & Resorts, International Association of Hispanic Meeting Professionals (IAHMP), Isle of Capri Casinos, Inc., Marriott International, Inc., Meet AC, TOURISM Santa Fe, Wikimedia
adVERTIsING salEs OFFICE Gonzalez Global Media 2600 South Shore Blvd., Suite 300 League City, Texas 77573 Telephone - 281-245-3330 Fax - 281-668-9199 W E b Pa G E www.hispanicmeetingstravel.com WEb MasTER - Gonzalez Global Media Hispanic Meetings & Travel ISSN #1527-8387 is owned and published by the Gonzalez Global Media, LLC. at 2600 South Shore Blvd., Suite 300, League City, Texas 77573 C 1999-2015 All Rights Reserved. Hispanic Meetings & Travel cannot by held responsible for unsolicited material. The publisher does not assume any responsibility for any unsolicited material and will return only those accompanied by stamped self-addressed envelope. We reserve the right to edit all copy. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior permission of the publisher. Subscription rates: $30.00 per year within the USA, $52.50 in Canada, and $75.00 elsewhere. All subscriptions must be paid in U.S. currency. Single copies: U.S. $5.00, Canada $8.75, and $12.50 elsewhere. Produced in the USA.
industrybriefs N E W * F R E S H * P R O G R E S S I V E
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Best Western Survey reveals the Power of Latinas in the Travel Industry hen it comes to family, U.S. Latinas put their children’s needs before their own, even when traveling, according to the annual Women in Travel survey recently released by Best Western International. In fact, approximately 68 percent of U.S. Latinas with children said their children’s needs come first when traveling, in comparison to only 61 percent of their non-Hispanic counterparts.
Best Western looked at U.S. women to find out more about their travel preferences in a survey of 500 females living within the U.S. The findings were unveiled at the Leisure Travel Summit in New York City. “American women are the major decision makers for family travel, and their perspectives help define the leisure travel industry,” said Best Western’s Senior Vice President of Marketing and Sales Dorothy Dowling. “As we look at trends in this space, we also know Latinas are a mighty, growing force that holds significant potential buying power and family influence, making their travel preferences an extremely important indicator for future hotel demand.”
On average, only 31 percent of U.S. female travelers take all or most of their paid time off from work each year. Sadly, U.S. Latinas rank even lower, with only approximately 27 percent taking all or most of their paid time off. Both groups agree that vacationing solely with their immediate family is more relaxing than visiting family who live elsewhere, and they also noted they would rather travel with family than friends, as well as a preference for traveling with people from the same generation. Family structure and marital status are major factors in priorities and needs when vacationing for both groups. In fact, according to the survey, marriage generally leads to increased travel for all female travelers in the U.S., with Latinas holding just one percentage over their U.S. general market counterparts.
All female travelers are concerned about losing personal items and personal safety, though U.S. Latinas were less concerned with personal safety when traveling. In order to stay safe, both groups keep cell phones with them at all times and leave important items in a locked safe. Latinas indexed slightly higher with nearly 91 percent saying they have their cell phone on them at all times. TripAdvisor also plays a major role in safety concerns for women in both groups with 40 percent citing they check the review site before booking. Both groups also agreed that waiting in lines, worrying they’ve forgotten items at home and coming home to things to do are general themes that keep them from enjoying their trips. Interestingly, for U.S. Latinas, another frequent concern was having minimal to no phone reception, showing the true importance of constant contact and easily accessible mobility for this group. In fact, Latino Internet users are more likely than white internet users to go online using a mobile device (76 percent) versus their non-Hispanic counterparts with only 60 percent going online via mobile.
Speaking of connectivity, when it comes to mobile and social, Latinas are the social queens. U.S. Latinas are the most likely to share their travels on social media with approximately 47 percent saying they always or often do. In comparison, only 41 percent of other females in the U.S. share on social media. The reasons for posting vary, though most Latinas cited wanting to share their travels with friends and family that aren’t with them or wanting to capture the moment to remember it at a later date. Facebook still dominates as the most popular platform to post about travels (approximately 56 percent of U.S. females) but, interestingly, Latinas use this medium less and less, with only 51 percent citing Facebook as their main social channel as Instagram and Snapchat become strong contenders for younger Latinas. Latinas also dominate in the selfie category. Approximately 78 percent of U.S. Latinas have taken a selfie while traveling compared to approximately 67 percent of the U.S. general market female population. - Continued on Next Page
6 HM&T | Hispanic Meetings & Travel
arriott International’s award winning #LoveTravels campaign is launching a new portrait and video series featuring recognized Latino influencers Diane Guerrero (OITNB, Jane the Virgin), Diego Boneta (Scream Queens), and Boyce Avenue (YouTube music sensation). #LoveTravels encourages all travelers to explore their personal passions, and celebrate their unique perspectives and experiences.
The stories from the new #LoveTravels ambassadors reflect how travel is a transformative experience and a bridge between cultures, careers and families. Diego, Diane and Boyce Avenue, who are deeply proud of their heritage, discuss what it means for them to be Latino and American, their passion for human rights and the empowerment of the Latino community.
“My Mexican, Spanish and American heritage makes me feel like a citizen of the world and connected to all diego boneta is featured in Marriott’s 2015 #loveTravels campaign. people," explained Diego Boneta. "For me #LoveTravels is an amazing way for other people to feel the same way and to understand how travel can change their lives.”
For the campaign’s creative vision, Marriott has joined with LatinWorks, an award-winning, full-service cultural branding firm, and renowned photographer, Braden Summers, whose photos of Diane Guerrero, Diego Boneta, Boyce Avenue, and everyday travelers will be featured throughout the campaign. From August 17 through October 31, the #LoveTravThe Mexican Museum, the premier West Coast museum of Mexican, Mexicanels videos can be seen on mobile and tablet American, Chicano, Latin American, and Latino art, culture and heritage, has devices and will be amplified through Pandora, been selected as a grantee recipient of Bloomberg Philanthropies’ Arts InnovaYouTube, Facebook and Twitter. tion and Management (AIM) program.
The Mexican Museum selected as a Grantee of bloomberg Philanthropies’ aIM Program
The Mexican Museum will use the grant to support its ongoing public outreach efforts and development initiatives, including the addition of staff; to produce collateral materials to engage local communities; and to identify and promote gallery-naming opportunities for the future home of the museum.
About The Mexican Museum Founded by the well-known San Francisco artist Peter Rodriguez in 1975 in the heart of the Mission District, The Mexican Museum is located at Fort Mason Center. It is the realization of his vision to present the aesthetic expression of the Mexican and Mexican American people. Today, the museum’s vision has expanded to include the full scope of the Mexican, Chicano and Latino experience – including the arts, history and heritage of their respective cultures.
The Mexican Museum is currently preparing for the construction of its permanent home, which is expected to open in 2018. People are encouraged to support The Mexican Museum by becoming new members, or by joining the Builder’s Society online or by mailing a check to: The Mexican Museum, Fort Mason Center, 2 Marina Boulevard, Building D, San Francisco, CA 94123. For more information on the Builder’s Society, please contact Adriana Lopez at (415) 202-9700 or visit www.mexicanmuseum.org.
More about each of these inspiring stories can be found at LoveTravelsWithMe.com.
Power of latinas: Continued
Both groups also agree they’d rather pay for hotel WiFi than checked luggage, showing the importance of connectivity for all female travelers. While on vacation, U.S. Latinas differ from the general population on where they splurge the most. For Latinas, hotel rooms are the one item they would be more willing to splurge on upgrades. For their U.S. counterparts, activities and excursions are the number one splurge, followed by lodging and hotel upgrades. Both groups agree that spa treatments were the last thing they would splurge on while on vacation. Women across the U.S. remain major decision makers for family travel, and Latinas are no doubt leading that charge. www.hispanicmeetingstravel.com | HM&T 7
industrybriefs
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Marriott International shares Inspiring #loveTravels stories from Notable latino Entertainers & Travelers
SOUTHwEST MEETING DESTINATIONS
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SPOTLIGHT
autumn 2015 - What's New in santa Fe?
his season, Santa Fe welcomes a new hospitality partner with a focus on integrative wellness, new major cultural programs, new additions to established favorites, and a slew of new restaurants and nightspots in a city that never stops innovating across all the categories that travelers desire.
NEw RESORT
Opening: Sunrise Springs Integrative wellness Resort Sunrise Springs Integrative Wellness Resort opened in late August 2015 with the mission of providing guests with a transformative wellness experience. The resort is located on 70 acres of towering cottonwoods and spring-fed ponds and offers an “integrative spa” and therapeutically-designed programming which allows guests the opportunity to pause, decompress and nourish both the body and the mind. Guests have access to a highly-credentialed team of wellness providers from medical doctors and licensed counselors to experiential instructors and massage therapists. Daily experiential and nature-based activities include mindfulness, meditation, yoga and fitness, Native American teachings and expressive arts. The dining experience incorporates locally sourced ingredients grown using organic and sustainable practices. www.sunrisesprings.com.
RESTAURANT & BAR NEwS
New Restaurant: Infierno This Italy-meets-the-southwest establishment is billed as “Santa Fe’s premier wine bar and lunch-until-late-night gourmet dining destination”. Diners select from antipasti including calamartichokes—calamari with artichoke hearts and three dipping sauces—and gourmet pasta, salads, and pizza with an internationally-focused wine list and unique beer selection. Finish with house-made tiramisu, panna cotta, flan, and other desserts. www.infiernosanta.weebly.com.
New Downtown Club: The High Note The High Note aims to fill a sophisticated niche in Santa Fe, targeting the mature traveler seeking an upscale evening out. The High Note opened in late summer and offers an intimate “listening room” and a stage for nightly live entertainment and the occasional drop in from a headliner. The club features 60 seats and a full bar. www.facebook.com/thehighnotesantafe.
Opening: Sazón Acclaimed Santa Fe Chef Fernando Olea has been enthralling diners in Santa Fe since 1991 with his innovative interpretations of contemporary and traditional Mexican dishes. The menu at his new eatery, Sazón, will feature traditional New Mexican cuisine with fresh, locally-sourced meats and produce. www.sazonsantafe.com. 8 HM&T | Hispanic Meetings & Travel
Opening: Derailed at Santa Fe Sage Inn & Suites The Santa Fe Sage Inn & Suites has open Derailed, a new bar and restaurant from chefs John Bobrick and Jessica Butler. The restaurant will feature an eclectic menu with cuisine ranging from American comfort food to stylish fusion dishes. Derailed will also offer craft beers, wine, locally-distilled spirits and specialty cocktails. Derailed is adjacent to the celebrated Santa Fe Railyard and Arts District. The interior space will provide a warm and appealing industrial railyard motif with a fireplace, outdoor portal and patio with personal fire pits and stone water features. www.santafesageinn.com. New Chef’s Table: Luminaria Restaurant at Inn and Spa at Loretto Santa Fe’s award-winning Luminaria Restaurant at Inn and Spa at Loretto has launched a “Chef’s Table,” featuring eight globallyinspired menu options designed by renowned Executive Chef Marc Quiñones. The experience will be offered to groups of six to eight people at a private table near a roaring kiva fireplace on the Luminaria patio. Following the meal, guests will be treated to a surprise bonus course and a culinary gift to take home. For more information, visit www.innatloretto.com.
THE ARTS
New Exhibit: Flamenco—From Spain To New Mexico The Museum of International Folk Art will present Flamenco: From Spain to New Mexico, the most comprehensive exhibition to celebrate and study this living tradition as art form. The exhibition opens November 22, 2015 and runs through September 11, 2016. More than 150 objects will be featured that trace flamenco's journey from fifteenth and sixteenth century Spain to twentieth century Europe's most cultured cities, including costumes both historic and contemporary, musical instruments, costume and set design sketches, playbills, sheet music, posters, and more. www.internationalfolkart.org. Stay up to date with the latest news at www.santafe.org.
MID-wEST MEETINGS
European design and style in historic Westport - Kansas City
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arlier this year Marriott International, Inc. and Noble Investment Group debut the first AC Hotels Marriott property in Kansas City’s Westport District. It is also the second AC Hotels by Marriott branded property to open in the U.S. Located in the heart of Westport, the region’s oldest established community and popular shopping and entertainment destination, the 123-room lifestyle hotel embodies a sleek European look and feel coupled with unique local design elements.
“At AC Hotels by Marriott, we aim to celebrate the beauty of design and craftsmanship, steeped in Spanish roots and with a European soul. AC Kansas City Westport showcases our commitment to creating these meaningful experiences through every element of the hotel,” said Toni Stoeckl, Vice President of Marriott International, Lifestyle Brands.
AC Hotels by Marriott is a highly acclaimed urban lifestyle hotel brand that currently offers a portfolio of more than 72 hotels throughout Spain, Italy, Portugal, France and the United States. Originally founded in 1998 by renowned Spanish hotelier Antonio Catalan, it quickly became one of the most established hotel brands in Spain. Following its success in Europe, a joint venture was formed with Marriott International in 2011 launching AC Hotels by Marriott. AC Hotels was created for the design conscious traveler with an urban spirit looking for a cosmopolitan hotel experience. The brand boasts a fresh, stylish, urban design while creating a tailor-made guest experience, to make guests feel like they’re a part of their chosen destination. Premium touches balanced with comfortable service, each hotel is accessible to travelers looking to experience their destination in a stylish and easy way.
Some features of AC Hotel Kansas City westport include:
• Guestrooms and suites feature clean and sophisticated design elements, plush seating furnishings and multifunctional workspaces.
• The AC Kitchen, open for breakfast daily, serves a fresh Euro10 HM&T | Hispanic Meetings & Travel
pean influenced breakfast, and the AC Lounge features signature cocktails, regional beers, draft wines and small plates.
• The AC Library, a collaborative space with a communal table, boasts individual reading areas and a carefully curated selection of books, magazines and guides to all that Kansas City has to offer. • High-tech amenities include mobile check-in, "media salons" with Bluetooth technology and USB charging stations, and complimentary Wi-Fi throughout the hotel.
• 1,000 square feet of flexible, high-tech meeting/function space – perfect for corporate retreats, board meetings and intimate functions
• 24-hour, fully equipped business center and fitness center
• Complimentary shuttle within a three-mile radius
AC Hotel Kansas City westport Meeting Highlights • Flexible and customizable event space for meetings or groups
• A professional event team to help you every step of the way
• Fully-equipped Business Center with free WiFi, computers, and printers available 24/7
• A wide array of comfortable and convenient amenities
To learn more about AC Hotels by Marriott or to book an experience at AC Kansas City Westport, visit www.achotelskansascity.com or call 1-816-931-0001.
www.hispanicmeetingstravel.com | HM&T 11
MID-wEST MEETINGS
Isle Casino hotel bettendorf unveils
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Newest hotel Rooms
oon to become the largest land-based casino resort with on-site convention space in the State of Iowa, Isle Casino Hotel Bettendorf recently unveiled its newest hotel rooms.The $8.5 million renovation was designed to complement the existing North Tower décor and included 251 rooms. With over 500 hotel rooms total in two towers, and over 40,000 square feet of usable convention space, Isle Casino Hotel Bettendorf will become the largest land-based casino resort with on-site convention space in the State of Iowa once the recently announced $60 million land-based casino is complete in 2016.
Amenities expected once the land-based casino is complete include a Farmer’s Pick Buffet® adjacent to the casino floor; an O & H Express®; the Lone Wolf® bar and stage; as well as a consolidated hotel check-in lobby. The 35,000 square foot gaming floor will be placed in the existing courtyard, between the two hotel towers becoming the heart of the property.
And the property is offering an introductory offer exclusively for new clients! • $69.99* hotel rate Sun-Thurs • Special gift for the event or meeting planner • This offer is available for new bookings now through April 2016
designed to complement the existing North Tower décor, 251 rooms in Isle Casino hotel bettendorf’s south Tower have recently been renovated. a new $60 million land-based casino is currently under construction and expected to be complete in 2016.
Call Leah Allen at 1-800-724-5825 Ext 2795 or email leah.allen@islecorp.com and mention code NEWBIZ or visit www.isleofcapricasinos.com and complete the event request form - be sure to include NEWBIZ in the notes.
Meet at Chateau On The lake Resort, spa & Convention Center In Missouri
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he AAA FourDiamond Chateau on the Lake Resort, Spa & Convention Center in Missouri is situated in the picturesque Ozark Mountains overlooking scenic Table Rock Lake and is widely recognized as one of the finest resorts in the Midwest.
“Featuring breathtaking views of Table Rock Lake and exceptional meeting facilities, Chateau on the Lake has long been a favorite with meeting planners and incentive specialists for meetings and events, both large and small,” states Stephen Marshall, vice president and general manager of the resort. “Meeting professionals and their attendees will just love the new look of our guest rooms, the many enhancements to our meeting space, and our wonderful new Executive Board Room.” Some of the resort’s features include: • 301 guest rooms and suites 12 HM&T | Hispanic Meetings & Travel
• 43,500 square feet of meeting space • New 684-square-foot Executive Board Room features advanced audiovisual and technology capabilities that includes a 54” touch-screen HD television with speakers built into the boardroom table, which can seat 20 people • 20 meeting rooms, including the 32,000-squarefoot Great Hall • three corporate board rooms in addition to the new Executive Board Room • A private 54-seat theater for special presentations • High-speed Internet access in all meeting rooms • 24-hour business center • On-site Audio/Visual service with state-of-the-art A/V equipment and technology • Complimentary Wi-Fi in pre-convene areas • Outstanding banquet and catering services
The resort offers guests an array of recreational options including a full-service European-style 14,000-square-foot Spa Chateau. For more information, call the resort’s sales department at (417) 243-1734 or 1-888-333-LAKE (5253), email chateau.sales@jqh.com, or visit www.ChateauOnTheLake.com.
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MID-wEST MEETINGS
Make it Milwaukee
hen the Mexican government approved Milwaukee, over cities in New Jersey, Tennessee and Hawaii, as the site of a new Mexican Consulate in April 2015, the city beamed with pride. Milwaukee, with its dynamic and growing Hispanic community, representing 17 percent of the population and alive with thriving Latino neighborhoods and businesses, was definitely the right choice.
Located on beautiful Lake Michigan just 90 miles north of Chicago, Milwaukee combines great meeting facilities and an airport only eight miles from downtown with exciting attractions, a lively dining and arts scene, and our own brand of friendly Midwest hospitality.
Meeting planners helped design the Wisconsin Center with its 189,000 square foot exhibit hall, connected by skywalk to the 1,200 rooms of the renovated Hilton Milwaukee City Center and Hyatt Regency Milwaukee, all within short distance of more than 200 restaurants and entertainment options.
Opened in September of 2014, the architecturally stunning Potawatomi Hotel & Casino’s $150 million, 381-room hotel impresses with its spacious guest rooms and suites, and adds 13,000 square feet of meeting space to the casino’s existing 48,000 square feet of Expo Center and ballroom space.
New hotel development continues into 2016, with openings slated for a new 158-room Kimpton boutique hotel in the city’s Historic Third Ward and the 150-room Springhill Suites Milwaukee directly across from the Wisconsin Center.
Big city attractions double as great venues for unforgettable events in Milwaukee. Delegates thrill to the roar of motorcycles at the Harley-Davidson Museum, and the sweeping architecture of the lakefront Milwaukee Art Museum and neighboring Discovery World head the list of unique venue options. Come visit us in Milwaukee! Stroll the scenic RiverWalk to the Historic Third Ward and have a margarita at the bustling Milwaukee Public Market. Feel right at home at area Latino-owned restaurants, enjoy the arts and culture at the United Community Center and celebrate with thousands of Milwaukeeans at the annual Fiesta Mexicana. Add in entertaining brewery tours, excursion boats and a lively arts scene, and Milwaukee is a value destination that makes meetings affordable and memorable.
For more information: Gus Martinez, Convention Sales Manager gmartinez@milwaukee.org • 414/287-4242 www.visitmilwaukee.org/meeting-planners
Meet atlantic City – hM&T Interview hispanic Meetings & Travel recently spoke with laura Terrero, sales Manager at Meet aC, about her background and experience in the hospitality industry as well as what atlantic City has to offer meeting planners.
HM&T: Tell us about yourself: Laura: I am a Dominican native, with a Bachelor’s degree in Hospitality and Tourism Administration. I possess academic preparation in the area of Hotel Management, Tourism, Services, Marketing and Communications, along with thirteen years of experience in the areas of Sales, Events, operations and customer service, developed within the hospitality and tourism field. My previous job was Director of Sales and Marketing of BQ Santo Domingo Hotel. I am a past winner of Chairman and Pinnacle awards in Marriott International (Highest recognition for Sales Managers). I am married, with a 15 year old daughter and have 1 year and 10 months living in the USA. HM&T: What was your first Sales Job? Laura: Back in 2003 at the Renaissance Santo Domingo Jaragua Hotel and Casino (Marriott International), I started as an Event Sales Coordinator. HM&T: When did you Join Meet AC? Laura: I joined Meet AC on August 8, 2014.
HM&T: What special skills do you have that help you to do your work for the CVB? Laura: I am Bilingual (English / Spanish); very thorough and self-motivated. I possess strategic thinking as well as attention to detail. I excel in conflict resolution. I love to entertain others. I feel I maintain a high level of production and team work.
HM&T: Who has been most helpful to accomplish your goal to increase meetings to Atlantic City? Laura: I think many factors have helped, beginning with great Leadership and Co-workers, Hotel Partners, a talented Convention Center staff and of course wonderful clients always able to come and Meet AC.
HM&T: What do you want Meeting Planners to know about Atlantic City? Laura: Planning a conference? Organizing a company retreat? Setting up a big corporate presentation? Start with Atlantic City. Venues ranging from the 500,000 square-foot Atlantic City Convention Center to intimate meeting rooms can house virtually any event. And since all work and no play makes for a dull conference, Atlantic City is a serious entertainment hub, with shows, shopping, art galleries, clubs, and even outdoor recreation – 14 HM&T | Hispanic Meetings & Travel
whether you’re a golfer, angler or surfer. Want to make your job even easier? Our helpful staff will assist you through all the steps of planning a conference or event.
Planning something a bit smaller? Impress your guests by holding Atlantic City meetings at some of the more unique meeting and conference centers in New Jersey such as a gaming and no-gaming hotels and resorts meeting spaces, historic winery, and many more options for your dreamed event. After a long day at one of our great Atlantic City venues, you and your attendees can relax on the beach, settle in for a spa treatment or hit the bars to blow off some steam. Finish up the evening with dinner at a five-star restaurant or toogood-to-be-true buffet and a luxurious bed in one of AC’s hotels. Atlantic City is a perfect choice for visitors as this year-round, resort offers special seasonal promotions that make getaways easily affordable. From deeply discounted prices to extra amenities, casino packages, shows and more, there are plenty of reasons to visit Atlantic City any time of the year. What other resort city can combine the world famous Boardwalk with 24 hour casino action, fabulous award winning dining, headline and review entertainment, exciting new attractions and brand name Atlantic City Shopping Outlet? No other, so plan your next event in Atlantic City. Atlantic City has entertained guests for more than 150 years, but never before has such an array of activities been available to everyone who visits. Meet AC is here to assist you in finding great event ideas, as well as planning itineraries for your event. From hotel accommodations, transportation permits and packages to restaurant and comprehensive group travel planning. Visit us at www.meetinac.com. Our experienced and professional staff can help you plan it all!
Greetings from Atlantic City! Atlantic City is a unique destination that offers an array of options for every convention delegate’s personality. While visiting beautiful Atlantic City, I encourage you to dine,
explore and play after the meetings are complete.
As Atlantic City continues to diversify our offerings, attract new investment, maximize
our material assets and indentify new and innovative ways to promote our unique destina-
tion, Atlantic City is growing stronger with a confident outlook on the future for our resort
destination.
On behalf of the citizens and businesses that call Atlantic City home, we are thrilled to be
your host for the 2015 International Association of Hispanic Meeting Planners. Tropicana
Casino and Resort, your conference headquarters is eager for you to experience the unique
world-class meeting environment.
I hope you enjoy the beautiful and world famous Atlantic City! Sincerely,
Mayor Donald A. Guardian
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Dear Hispanic Meeting Professionals, On behalf of Meet AC and the city of Atlantic City, we’d like to welcome you to the 2015
International Association of Hispanic Meeting Planners Annual Educational Conference
and Tradeshow.
The industry is growing and key business segments are looking to help transition Atlantic
City. By reinvesting in more non-gaming attractions in Atlantic City, it will improve the
number and variety of visitors, while differentiating Atlantic City from the surrounding
northeast gaming market. The convention industry has a tremendous impact on Atlantic
City’s economy and Meet AC is committed to growing the convention business in Atlantic
City. The recent announcement of hosting the 2016 Meeting Professionals International
World Education Congress is one indicator that the convention business is growing.
I hope you have a successful and educational conference, while also enjoying what our
resort destination has to offer. Atlantic City features miles of famous beaches and Board-
walk, world class dining, premier outlet shopping and show stopping entertainment.
Atlantic City offers round-the-clock fun and excitement after work and meetings are
through. Year round, day or night, what ever you are looking for in a destination Atlantic
City’s got it. Sincerely,
www.hispanicmeetingstravel.com | HM&T 17
A GLOBALLY DIVERSE ASSOCIATION Bienvenidos! We are happy to welcome everyone to Atlantic City, New Jersey one of the nation’s most interesting cities in the northeast. Did you know that Jack Nicholson, Bruce Springsteen, Bon Jovi, Queen Latifa, and Frank Sinatra are all natives of New Jersey. Did you know that New Jersey has over 50 resort cities and towns and some of the most famous are Asbury Park, Wildwood, Seaside Heights, Cape May and Atlantic City. The Atlantic City conference brings together meeting planners, association leaders and suppliers to learn more about the economic value of the Hispanic meetings and events market. The commercial opportunity presented by the Hispanic market can be best achieved by an understanding of Hispanic cultures and the Spanish language. No one knows better how to market to the over 55 million Hispanic consumers than Hispanic meeting professionals. These professionals know how to reach Hispanic associations that plan hundreds of meetings and events each year. No other industry association is positioned to bring the level of expert knowledge that we can deliver. We understand the numbers. With a purchasing power of over $1.3 trillion, the Hispanic market is larger than the entire economies of all but 13 countries in 18 HM&T | Hispanic Meetings & Travel
the world, according to the Selig Center’s website at the University of Georgia’s Terry College of Business. As the Hispanic market becomes an ever increasing player in the meetings and hospitality industry the Hispanic people in the USA will demand a greater role within the industry. It is no longer acceptable not to include Hispanics in the executive ranks of the Convention & Visitor Bureaus; The hotel corporations or any other facet that makes up the travel, meetings and hospitality industry. The annual conference and the Certified Diversity Meeting Professional (CDMP) program were created to empower professionals in the industry to polish their skills and understand the benefits of the changing market place. Enjoy the time you spend here and make it count! Margaret Gonzalez IAHMP Founder/President & CEO
IahMP 20th annual Conference agenda Wednesday, October 21, 2015 12:00 PM - 06:00 PM ..............................................Conference Registration 12:00 PM - 06:00 PM ..........General session - Certified diversity Meeting Professional (CdMP) Certification Program – salon 1 Introduction by: Margaret Gonzalez Founder/President, IAHMP and the CDMP Program Certified diversity Meeting Professional Each year, millions of people travel globally to attend meetings, conventions and special events. It is therefore a necessity for people within the travel and tourism industry to be culturally aware if they want to maintain relevance and stay competitive. IAHMP founded the Certified Diversity Meeting Professional designation to meet the needs of industry professionals who work and do business with people all over the world. Becoming culturally aware means understanding your customer based on a specific knowledge of a person’s country of origin, cultural nuances and among other traits such as gender, educational level, etc. The CDMP has been awarded to professionals in the USA, Portugal, Spain, Croatia and the UK. CdMP Faculty: Terry singleton, CsEP, CdMP, President, CCP Events Terry Singleton, CSEP, CDMP, began her business career as the head of administration for an Electrical Power Plant project in Houston, Texas. She later joined Atlanta based Harris Lanier in 1983 and continued a very successful sales and management career with industry icons AB Dick and Xerox. Her background in coordinating award winning trade shows, product launches and client appreciation events for ten years laid the foundation for her subsequent full-time move to the special event industry. In 1993 Terry founded CCP Events, a conference planning and special events production company, in Atlanta, Georgia. She is an active member of the International Special Event Society and served as the Southeast Region Vice President and on the Board of Governors as International President. EventEssentials’ Principal Event Planner and owner is Qualena OdomRoyes, Mba, CsEP, CMP, CdMP. Ms. Odom-Royes has over 18 years of experience in event and meeting planning. Accredited from The University of Georgia in Conference Planning and Meeting Management, she also holds the Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP) designations. In 2014 Ms. Odom-Royes earned the Certified Diversity Meeting Professional (CDMP) designation. As a speaker, trainer, global thought leader, and business owner since 1987, Carole Copeland Thomas moderates the discussions of key issues affecting our global marketplace. She has her pulse on the issues affecting working professionals and consults with industry leaders on a regular basis. From speaking at the Federal Highway Administration, SHRM, Hewlett Packard, Verizon, Cargill, and Monster.com to interviewing experts around the globe, Carole www.hispanicmeetingstravel.com | HM&T 19
knows how to analyze the dynamics of a changing marketplace. Carole graduated with honors in 1975 from Emory University. She entered graduate school in 1983 (on a Martin Luther King, Jr. academic fellowship), and received her MBA degree from Northeastern University in Boston. Carole is the Tri State Coordinator for Delta Sigma Theta Sorority and the Chair of the Multicultural Committee for the Greater Boston Convention and Visitors Bureau. See: www.tellcarole.com Julia Wai-yin so, Ph.d: a speaker of diversity on diversity An assistant professor of sociology at the Valencia Campus of the University of New Mexico, Dr. Julia Wai-Yin So also serves on the faculty of the Certified Diversity Meeting Professional Program of the International Association of Hispanic Meeting Professionals. With decades of international experience working with people from culturally diverse backgrounds while living in Hong Kong, Japan and Ecuador, Dr. So has been teaching culture and diversity since 1995 and speaks frequently to national and international audiences on UNRAVELling the Three Cs to debunk certain cultural communication codes that one uses or presenting the Asian/Latino Parallels about the similarities of the two fastest growing racial/ethnic minority groups in the US. Dr. So’s entertaining and engaging workshops on Asian & Latino cultures will increase your cultural understanding of those who look and speak differently from you, so you can better manage your social/professional relationship and thus enhance your emotional and social intelligence. An alumna of Leadership Dallas and Leadership America, Dr. So received her B.A. and M.A. in Sociology from the University of Texas at Arlington, and Ph.D. in Public Policy and Political Economy from the University of Texas at Dallas. Jim Estrada is a pioneer in ethnic communications, with over 40 years of general and ethnic oriented corporate marketing and community relations experience. In 1992, after an illustrious corporate career, he founded Estrada Communications Group. The agency provides its clients a combination of cultural acumen and professional communications experience to attain marketing and image building objectives related to the fast growing Hispanic consumer market. He currently serves on the board of directors of the American Association of Hispanics in Higher Education (AAHHE), cochairs the advisory council of the VOCES Oral History Project at the University of TexasAustin’s Department of Journalism, and is a member of the Advisory Council of the University of Texas Libraries.
07:30 PM - 09:30 PM......................................................Welcome Reception sponsored by The Tropicana Resort & Casino Join us for a wine, beer and hors d'oeuvres reception and network with members and supporters of this year's conference and trade show. The reception will take place at the Top of the Trop in the North Tower.
Thursday, October 22, 2015 08:00 aM - 05:00 PM..............................................Conference Registration 08:30 aM - 09:30 aM ................................................Continental breakfast 20 HM&T | Hispanic Meetings & Travel
09:00 aM - 12:00 PM ........................CdMP - General session bobby González is a nationally known multicultural motivational speaker. Born and raised in the South Bronx, New York City, he grew up in a bicultural environment. Bobby draws on his Native American (Taino) and Latino (Puerto Rican) roots to offer a unique repertoire of discourses, readings and performances that celebrates his indigenous heritage. Jim McMichael, Specialty Markets Manager, Las Vegas Convention & Visitor Authority (LVCVA) handling the LGBT market, international MICE groups from Brazil and Mexico as well as cultural tourism programming. Previous to joining the LVCVA, Mr. McMichael was with The Rouse Company and General Growth Properties in various marketing positions in South Florida and Las Vegas, most recently as the Sr. Marketing Manager at Fashion Show Mall.
12:30 PM - 02:00 PM ........luncheon - WElCOME – bIENVENIdO – salon 2 Welcome by: Gary Musich, VP of Sales, Meet AC Destination Presentation • Introduction of IAHMP/CIMPA Leaders daniel Ortiz is the author of 3 books including "How to Achieve the American Dream Without Losing Your Latin Soul", an International Latino Book Awards Winner! He is the executive producer and host of "American Dream Latin Souls", a television talk show which shares the inspiring story of today's Hispanic entrepreneurs who are overcoming obstacles to achieve their Dream business.
2:30 PM - 4:30 PM......................................Meeting Planner appointments with Industry suppliers – salon 3 Visit with Industry Suppliers and find out the latest news on what meeting destinations have to offer to make your next meeting, conference or event a success. Door prizes awarded throughout the session.
5:00 PM - 11:00 PM ....FaM Trip for Meeting Planners - hosted by Meet aC Sponsored by Meet AC
Friday, October 23, 2015 07:30 aM - 10:30 aM ................................................CdMP Testing - salon 1 08:00 aM - 12:00 PM ..............................................Conference Registration 08:30 aM - 09:30 aM ..................................Continental breakfast – salon 2 11:00 aM - 12:30 PM ..........................Meeting Planner Panel Presentation: The economic value of the hispanic Market - salon 1 Maria Giuriato - Giuriato & associates Jorge Rivas - National society of hispanic Mba's Eduardo arubu – National hispanic Corporate Council stephanie hernandez – National latino Peace Officers association 22 HM&T | Hispanic Meetings & Travel
Clara Padilla andrews - National association of hispanic Publishers
12:00 PM - 1:30 PM ....................................Networking luncheon – salon 2 Introduction: lida Peterson, President, CIMPa dr. Jay s. Patel - has more than two decades of experience in helping to develop the hospitality industry to what it has become today. Since the inception in 1989 of the Asian American Hotel Owners Association (AAHOA) he has helped re-shape the franchise industry and the way the industry does business today.
02:00 PM - 04:00 PM..................................Meeting Planner appointments with Industry suppliers – salon 3 Visit with Industry Suppliers and find out the latest news on what meeting destinations have to offer to make your next meeting, conference or event a success. Door prizes awarded throughout the session.
07:00 PM - 11:00 PM ..................................diversity awards Gala banquet sponsored by Meet aC – salon 4 "Celebrating Hispanic Heritage Month" .................................................................................................................................................... Master Ceremony: Daniel Ortiz • latino leader awards recognizing Hispanic Associations and their economic value to the industry • Industry leaders Recognition awards • CIMPa & asian leaders awards • CdMP awards • Entertainment – Folklorico dancers
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IahMP Conference speakers Jim Estrada Jim Estrada is a nationally renowned practitioner of ethnic marketing, with nearly forty years of advertising, marketing, and public relations experience. In 1992, the Southern California native founded Estrada Communications Group in San Antonio, TX, a family-owned and operated agency specializing in marketing communications and public relations. ECG created a unique niche for itself by providing clients with strategic marketing and culturally relevant insights needed to effectively reach diverse cultural markets. Jim Estrada, author of “The ABCs and Ñ of America’s Cultural Evolution” is a veteran communicator's perspective of 500 years of cultural evolution by the Western Hemisphere's mestizo, which includes most of today’s 52 million U.S. Hispanics and Latinos. This collection of essays provides readers a "primer" on the largest and fastest growing "ethnic" consumers, employees, students, taxpayers and voters in the USA. "The ABCs and Ñ" focuses on a variety of issues—from omission of their history and contributions, to debunking of unsubstantiated stereotypes, to their growing influence in the USA—essential to understanding their increasing cultural influence on mainstream society. The author’s personal experiences, as a community activist, television news reporter, public and corporate communications executive—as well as marketing consultant to some of the most recognized corporations and nonprofits in the USA—give readers a practitioner’s perspective on how to create culturally relevant outreach efforts aimed at our country's largest ethnic group. -------------------------------------------------------------------------
bobby González
Multicultural lecturer, performance poet and storyteller. Bobby González is a nationally known multicultural motivational speaker. Born and raised in the South Bronx, New York City, he grew up in a Bicultural environment. Bobby draws on his Native American (Taino) and Latino (Puerto Rican) roots to offer a unique repertoire of discourses, readings and performances that celebrates his indigenous heritage. Bobby has lectured at many institutions including Yale University, the University of Alaska-Fairbanks and the University of Alabama-Huntsville. As a storyteller he’s had the privilege of performing at Carnegie Hall, the 24 HM&T | Hispanic Meetings & Travel
IahMP Conference speakers Museum of Television & Radio and the Detroit Institute of Arts. He has given poetry readings at the National Museum of the American Indian, the University of North Dakota and the Nuyorican Poets CafĂŠ. Bobby GonzĂĄlez seeks to empower his audiences by encouraging them to embrace their heritage and use this knowledge to create a dynamic future. As an individual proud of his Native American, Latino, African and European ancestry, Bobby is a messenger of hope, pride and love of diversity. Bobby is the event coordinator & master of ceremonies for the annual BRONX NATIVE AMERICAN FESTIVAL at Pelham Bay Park. He's the author of two books, "The Last Puerto Rican Indian: a Collection of Dangerous Poetry" and "TAINO ZEN." Bobby is on the roster of teaching artists for Symphony Space Theater. Visit his website at http://www.bobbygonzalez.com He can be contacted via email at BronxTaino@aol.com -------------------------------------------------------------------------
Jim McMichael
Specialty Markets Manager
Las Vegas Convention & Visitors Authority
Jim McMichael is the Specialty Markets Manager for the Las Vegas Convention & Visitor Authority (LVCVA), handling the LGBT market, international meeting, incentives, conferences and exhibition groups from Brazil and Mexico as well as cultural tourism programming. Prior to joining the LVCVA, Mr. McMichael spent 18 years in the shopping center industry with The Rouse Company and General Growth Properties in various marketing positions in South Florida and Las Vegas, and most recently as the Senior Marketing Manager at Fashion Show Mall. Mr. McMichael also spent several years in the travel industry holding positions at Windstar www.hispanicmeetingstravel.com | HM&T 25
IahMP Conference speakers Cruises, Holland America Line and Costa Cruises. His tourism background provides a unique foundation to help develop creative ways to market a destination, attraction or shopping center to reach key target markets. A graduate of the University of Georgia, Mr. McMichael has a minor in Spanish and Portuguese, and studied aboard at the University of Paris (the Sorbonne). Mr. McMichael serves on the Advisory Board for the Academy of Hospitality & Tourism at Valley High School and works with various community groups throughout the Las Vegas Valley including Las Vegas Pride and the Nevada Gay Rodeo Association. -------------------------------------------------------------------------
daniel Ortiz Daniel Ortiz is the author of 3 books including "How to Achieve the American Dream Without Losing Your Latin Soul", an International Latino Book Awards Winner! He is the executive producer and host of "American Dream Latin Souls", a television talk show which shares the inspiring story of today's Hispanic entrepreneurs who are overcoming obstacles to achieve their Dream business. As an author, TV host and business coach he is living his American Dream without losing his Latin soul. Daniel Ortiz specializes in helping Hispanic entrepreneurs enjoy more freedom, make more money and build their dream business doing what they love. He loves speaking to organizations and Latino students and inspiring them to achieve their American Dream! -------------------------------------------------------------------------
dr. Jay s. Patel Dr. Jay S. Patel has more than two decades of experience in helping to develop the hospitality industry to what it has become today. Since the inception in 1989 of the Asian American Hotel Owners Association (AAHOA) he has helped re-shape the franchise industry and the way the industry does business today. Jay also co-founded the National Association Of Black Hotel Owners, Operator and Developers (NABHOOD). Within a few short years NABHOOD has successfully helped African Americans educate and gain almost five hundred ownerships in the Hotel Industry.
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IahMP Conference speakers Mr. Patel is also the author of “Franchising...Agreement” is it fair? How to Negotiate an Equitable Franchised Agreement, and is a recognized expert in the Hospitality Franchised Industry. This book on Franchise negotiations is the first and only book that educates franchisees on how the negotiate a fair and equitable franchise agreement before buying a franchise. Mr. Patel donated over 10,000 copies to educate the industry and franchisees alike. Currently he still provides to university students, current and prospective franchisees a free copy of his book to download. www.FranchisingIsItFair.com Mr. Patel is also well known for authoring the 12 points of fair franchising for the Hospitality Franchise Industry back in the late 90’s. Today, many brands like limited services brands have adopted some of the 12 points or or created their own version of the 12 Points of fair franchising. For many of his accomplishments Jay was recognized and honored with a Honorary Doctorate for his accomplishments in providing education & his vision to better the industry. Over the years, Jay has been the recipient of many industry-recognized awards including the prestigious Outstanding Service Award, The Award of Excellence, The Spirit Award, Strategic Partnership Award and the Chairman’s Award. Additionally, Jay has had a Gubernatorial appointment by Florida’s Governor to the Board of Trustees of the University of West Florida.
IahMP 20th annual Conference sponsors
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Tropicana Meeting space Map
www.hispanicmeetingstravel.com | HM&T 29
Conference Participants: St. Augustine/Ponte Vedra VCB
National Society of Hispanic MBA’s
Dallas CVB
CCP Events, Inc./EventScapes
Team San Jose
Center for Disease Control and Prevention
Visit Denver
Chamisa Springs, LLC
Signature Boston
Bonilla - Giuriato & Associates
Albuquerque Hispano Chamber of Commerce
Estrada Communications Group, Inc.
Las Vegas CVA
The Bronx Taino
Corpus Christi CVB
LCS Worldwide
MGM Resorts International
New Jersey State Hispanic Chamber of Commerce
Visit Alexandria Meet AC Tropicana Casino and Resort Hispanic Meetings & Travel Helms Briscoe Williams & Associates Navajo Nation National Hispanic Corporate Council EventEssential LHS Companies
Connected International Meeting Professionals Association (CIMPA) Temple University Redhorse Corporation The Hayes Group Gonzalez Global Media Latino Success Academy International Association of Hispanic Meeting Professionals The National Association of Hispanic Publications (NAHP)
Asian American Hotel Owners Association Multicultural Symposium Series National Latino Law Enforcement Organization 30 HM&T | Hispanic Meetings & Travel
Reyes Meetings
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Stay ahead of the Pack - Register today and become a CDMP! The CDMP is a globally recognized professional certification program focusing on global
diversity inclusion and sustainability within the meetings and conventions industry. Certi-
fied Professionals become more culturally aware of their customer base which allows for
relevance and competitiveness in a global market. To learn more about the CDMP and
our expert trainers and register for the CDMP Program, visit www.IAHMP.org.
Carole Copeland Thomas
Multiculturalism, Global Diversity & Leadership Training
CDMP USA Trainer
Julia So, Ph.D.
Principal So Garcia Associates, LLC CDMP USA Trainer
Linda Pereira
Executive Director CPL Events CDMP European Trainer
Qualena OdomRoyes, MBA, CSEP, CMP, CDMP Principal Event Planner Event Essentials
Terry Singleton, CSEP, CDMP President CCP Events CDMP USA Trainer