HM&T 2007 March

contents MARCH/APRIL 2007 | VOL/ 9 | NO/2

L/R - Board members, Ramon Cala, Margaret

Cover Story

Gonzalez, Andrea Sigler, Cathy Conzales and

12 | HISPANIC ASSOCIATIONS REPORT

Richardson, President Atlanta CVB who hosted

Ralph Gonzalez are pictured with Spurgeon IAHMP at CNN World Headquarters in Atlanta.

In 2006, Hispanic Associations across America empowered current and future generations of Hispanic American’s through their work in employment and economic opportunities, civil rights and justice, advocacy and electoral empowerment, community and family wealth building, education, health and family support.

4 HM&T | Hispanic Meetings & Travel

26 36

Features 26 | SUN-FILLED DESTINATIONS FOR GREAT SUMMER MEETINGS A little sunshine goes along way, and these great destinations have more than their fair share. Great deals, fantastic meeting facilities, and incredible weather puts these locations on the top of list for any meeting planning looking to have a successful meeting.

36 | WEST COAST MEETING DESTINATIONS Portland, Oregon, San Francisco, San Jose and San Mateo County, California are four very special destinations. Each with its own beautiful natural setting that will truly add to any meeting.

Destination

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46 | BEAUTY VISITS LAREDO The gorgeous Megan Ellis, MISS TEXAS USA©, captured her title last year at the Laredo Entertainment Center in Laredo, Texas.

Departments: 06 | EDITOR’S NOTE 08 | INDUSTRY BRIEFS 42 | HM&T SPEAKERS BUREAU Xavier Cortada, Yasmin Davidds and Dr. Jo Ann Pina are the latest professional speakers to join the Hispanic Meetings & Travel Speakers Bureau.

www.hispanicmeetingstravel.com | HM&T 5

editor’scomment

1.

2.

3.

The Hispanic Population is too big to ignore. 33 percent of all Hispanic trips included three or more people from the same household.

Their earning potential is to large to marginalize. Hispanics have made great inroads financially, with increasing disposable wealth that allows them more money for leisure activity.

Their buying power (estimated at $863 Billion in 2007) is to great to concede to your competitors. Financially, it’s a very successful group. They have really advanced and have a lot of spending power. Spending power helps you travel.

Why is Targeting the US Hispanic Market Important for Growth?

By plane, train or automobile Latinos travel and spend more than any other minority group.

4.

Hispanics are the largest minority in 23 States. Another contributing factor is the increasing dispersal of Hispanic families who are spread all over North America and the United States. They are less concentrated in the classic pockets, South Florida, South Texas, Southern California. Today we are seeing pretty sizable Hispanic populations in a lot of different places, which means folks are separated including many elements of this big extended family.

All of those factors—strong families, more dispersion and money— make the Hispanic community a very attractive travel market.

In this year’s Association Report, the attendance numbers at National Association Annual Conventions are staggering: 23,000; 15,000; 7,000. The numbers add up. Most importantly, is the trend in site selection. In the past Hispanic associations used to meet in three key states – California, Texas, and Florida. This trend is rapidly changing. Those destinations that are not actively seeking out the Hispanic market are passing the buck to someone else.

Take a good look at the top 23 states in which Hispanics are the largest minority. Ask yourselves why you are not supporting each other. I encourage both buyers and sellers to really take a look at the opportunities that await you!!!!

HispanicMeetingsTravel.com Publisher GVR Public Relations Agency, Inc.

www.gvragency.com Editor Angela Gonzalez de Rowe Angela.Rowe@hispanicmeetingstravel.com

Managing Editor Margarita G. Rodriguez

Associate Editor Steven Gonzalez

Design & Production Margil Villarreal Design Creative Director - Margil Villarreal Associate Art Director - Iris Villarreal

www.margilvillarreal.com Advertising Steven Gonzalez sgonzalez@hispanicmeetingstravel.com Maria Gonzalez mdgonzalez@hispanicmeetingstravel.com

Contributing Writers: Austin CVB, Balloon Museum Foundation, Xavier Cortada, Yasmin Davidds, El Paso CVB, Fort Lauderdale CVB, Steven Gonzalez, HACU, HACR, Heritage Hotels, Indianapolis CVA, Laredo CVB, LULAC, M. Silver & Associates, NAHJ, NCLR, Dr. Joe Ann Pina, Portland Oregon Visitors Association, Puerto Rico CVB, R&R Partners, Margaret Rodriguez, Angela Rowe, San Francisco CVB, San Jose CVB, San Mateo County, TAMACC, USHCC

Photography: Largest Hispanic Minority

Austin CVB, Balloon Museum Foundation, Xavier Cortada, Yasmin Davidds, El Paso CVB, Fort Lauderdale CVB, HACR, HACU, Heritage Hotels, Indianapolis CVA, Laredo CVB, Las Vegas CVA, LULAC, NCLR, Dr.Joe Ann Pina, Portland OregonVisitors Association, Puerto Rico CVB, San Francisco CVB, San Mateo CVB, San Jose CVB,TAMACC, Margil Villarreal, USHCC, Black Symphony & Mitchell Holman, Coco Beach Golf & Country Club's

Advertising Sales Office 1322 Space Park, Suite A-190 Houston,Texas 77058 (281) 333-1881 (281) 333-1755 Fax (281) 333-1996

Web Page www.hispanicmeetingstravel.com Web Master - Margil Villarreal

Angela Marie Gonzalez de Rowe | Editor

6 HM&T | Hispanic Meetings & Travel

Hispanic Meetings & Travel ISSN # 1527-8387 is owned and published bi-monthly by the GVR Public Relations Agency, Inc. at 1322 Space Park, Suite A-190, Houston, Texas 77058. ©1999-2006 All Rights Reserved. Hispanic Meetings & Travel cannot by held responsible for unsolicited material. The publisher does not assume any responsibility for any unsolicited material and will return only those accompanied by stamped self-addressed envelope. We reserve the right to edit all copy.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior permission of the publisher. Subscription rates: $30.00 per year within the USA, $52.50 in Canada, and $75.00 elsewhere. All subscriptions must be paid in U.S. currency. Single copies: U.S. $5.00, Canada $8.75, and $12.50 elsewhere. Produced in the USA.

industrybriefs

NEW * FRESH * PROGRESSIVE Jim Long, a Hispanic business owner, cofounded American Property Management Corporation (APMC) in 1992, which has grown to become one of the largest hotel owners and management companies with over $300 million in annual revenue. Beginning as a division of APMC, Heritage Hotels and Resorts, Inc. began as a concept in 2000 to create hotels that reflected the local community where they

“Our associates are hardworking and dedicated Individuals. Each associate has been courageous in committing to create a hotel company that recognizes and promotes the local culture of their communities.”

Jim Long, founder of Heritage Hotels & Resorts, Inc.

Entrepreneur of the Year

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lbuquerque-based Businessman Jim Long Honored by the Minority Business Development Administration in Washington, D.C. as the MBDA Entrepreneur of the Year for 2006.

Jim Long, a Hispanic entrepreneur and founder of Heritage Hotels & Resorts, Inc. was named the 2006 National Minority Retailer of the Year award winner during the 24th National Minority Enterprise Development (MED) Week conference in Washington, D.C..

“The MBDA Entrepreneur of the Year award honors entrepreneurs whose ingenuity, hard work and perseverance have created and sustained successful, growing business ventures,” 8 HM&T | Hispanic Meetings & Travel

said National MBDA Director Ronald N. Langston. "Mr. Long along with the remaining MBDA national winners truly exemplifies what it means to be a successful entrepreneur who has created wealth and jobs for building and sustaining economy and the community.”

“Receiving the National Minority Retail Firm of the year award is recognition of the tremendous accomplishments of all the associates of Heritage Hotels and Resorts,” said Jim Long, President of Heritage Hotels and Resorts, Inc. “Our associates are hardworking and dedicated Individuals. Each associate has been courageous in committing to create a hotel company that recognizes and promotes the local culture of their communities.”

reside through its architecture, interior design, landscaping, art, music, cuisine, and entertainment.

Currently the Heritage portfolio consists of six culturally distinct hotels in two states surpassing $33 million in revenues in 2005 and expecting to double revenues over the course of the next 5 years through internal growth and new acquisitions. The company employs 750 people with the Majority of the company's leadership composed of minorities and female executives.

As an avid community supporter, the company created the Montezuma Ball, an annual event in Albuquerque, NM, which has provided over $750,000 to local charities in the past six years.

Also the company established a Heritage Scholarship at the University of New Mexico in the field of regional architectural design giving four $5,000 annual scholarships to university students.

“The recognition by MBDA at the national and regional levels reflects a commitment to support minority entrepreneurs,” said Mr. Long. “Often in our daily process of building our companies we don't take a moment to recognize the achievements that have been made. The MBDA awards allow such a moment to occur.”

Long was one of seven Outstanding National Minority Entrepreneurs of the Year award winners recognized at the Annual National MED Week Awards Gala held on September 1, 2006 at the Omni Shoreham Hotel in Washington, DC.. HM&T

Meeting Sol Meliá (MSM) Hosts Invitational Golf Tournament for Meetings Planners at Coco Beach Golf & Country Club

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ualified meetings planners throughout the United States will get the chance to practice their golf skills at the First Annual Sol Meliá Invitational Golf Tournament, which will be held April 1-4, 2007 at Coco Beach Golf & Country Club, adjacent to the host hotel, Paradisus Puerto Rico Resort in Rio Grande, Puerto Rico.

Hosted by Meeting Sol Meliá, (MSM), the First Annual Sol Meliá Invitational will include a two-day golf tournament with sponsored holes and best ball format complete with spa, travel and other prizes, as well as a myriad of other activities, including a Caribbean Beach Party, Broadway show, gala dinner and award reception, with time to relax and enjoy what Puerto Rico has to offer. Meeting Sol Meliá (MSM) offers professional assistance to meetings planners with the ideal location, amenities and facilities from Sol Meliá Hotels & Resorts around the world.

Meetings planners will experience one of the world’s most scenic golf courses.

Designed by PGA Tour Professional, Tom Kite, Coco Beach Golf & Country Club is located on 1,200 acres of waterfront and is the only 36-hole course in Puerto Rico that offers four unique and challenging Nines – The Lakes, The Ocean, The Mountain and The Palms, all with breathtaking views of nearby El Yunque Rainforest.

Overlooking the Atlantic Ocean, the golf course features one of the largest clubhouses in the Caribbean with 46,000 sq. feet offering first-class facilities and amenities.

The Golf Shop provides the latest golf equipment with such brands as Callaway and Ping and Cleveland, as well as fine golfing apparel from Greg Norman, Ashworth and Monterey Club. Coco Beach Golf & Country Club offers private and group lessons from PGA professionals customized to different skill levels.

Meetings planners will also enjoy the many amenities and facilities offered at Paradisus Puerto Rico Resort, the only allinclusive in Puerto Rico. Located on Coco Beach, this AAA Four-Diamond Resort, includes 500 oversized suites with inroom, high-speed Internet access, six restaurants featuring a wide selection of

international gourmet cuisine, water sports activities, Spa Paradisus, a full-service, state-of-the-art spa, tennis courts, a full schedule of daytime activities, casino and nightly live entertainment.

“Meeting Sol Meliá (MSM) is excited to host the First Annual Sol Meliá Invitational, it provides us with a wonderful opportunity to highlight the magnificent scenery and facilities that Puerto Rico and Sol Meliá has to offer,” stated Pamela Payne, Regional Director of Group Sales for Sol Meliá Hotels & Resorts. “We look forward to continuing this tradition for years to come.”

Paradisus Puerto Rico Resort offers 29,000 square feet of flexible meetings space for up to 1,4000 attendees and includes state-of-the-art audiovisual capabilities, a business center, bilingual staff to assist in organizing themed parties, team building exercises and technical assistance.

High-speed Internet service and Wi-Fi access is available in public areas. Events such as the Miss Puerto Rico Universe, Francisco Montessino Fashion Show and Paul Mitchell Sports Celebrity Invitational have been held at the resort.

Continental Airlines is offering a special rate of $450 (plus taxes) from anywhere in the United States. Please visit www.continental.com, for more information: Agreement Code: ADD1J4. Z Code: ZU94.

For more information, interested meetings planners can visit www.paradisuspuertorico.travel/invitational2007 or send an Email to invitational@sol-group.com.

Sol Meliá Hotels & Resorts is one of the world’s most successful hotel companies, managing seven distinctive brands – Meliá Hotels & Resorts, ME by Meliá, Tryp Hotels, Sol Hotels & Resorts, Paradisus Resorts, Sol Meliá Vacation Club and Luxury Lifestyle Hotels & Resorts – totaling more than 350 hotels in 30 countries. Individual reservations can be made through a travel consultant by calling 1-80033MELIÁ, the nearest Sol Meliá Reservation Center or on-line at www.solMeliá.com.

Group reservations can be made through a professional meeting and incentive planner or through Sol Meliá’s group desk (MSM) by calling 1-888-33-MELIÁ or via email: msm-usacan@sol-group.com. HM&T www.hispanicmeetingstravel.com | HM&T 9

industrybriefs

GREATER FORT LAUDERDALE SCORES A“PERFECT TEN MILLION” VISITORS FOR SECOND YEAR RUNNING IN RECORD-SETTING 2006

Indianapolis Convention & Visitors Association Strengthens Meetings Sales Team with Staff Addition

Tourism Expenditures Reach $8.76 Billion; Double-Digit ADR Growth Indicative of Destination’s Upscale Transformation

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or the second consecutive year, Greater Fort Lauderdale welcomed more than 10 million visitors, shattering its previous mark set just last year. In 2006, an estimated 10.35 million people visited Greater Fort Lauderdale – a 2% increase over 2005 – bringing with them a collective economic impact of $8.76 billion to a destination where tourism accounts more than 112,000 jobs.

Bed tax collections were at an all-time high, as the total of $39,343,847 represents a 7.3% increase from 2005, the destination’s previous best. In addition, Greater Fort Lauderdale’s 73.5% hotel occupancy easily outpaced the state-wide average of 65.8%. Indicative of the destination’s tourism success and continued upscale renaissance is the impressive increase in average daily rate (ADR). Greater Fort Lauderdale posted an ADR of $114.26 for 2006, a 13.6% jump from then-record 2005 figures.

“The upswing in our tourism numbers is reflective of Greater Fort Lauderdale’s escalating overall appeal and reputation as an increasingly sophisticated, upscale destination – a reputation that will only grow as new luxury 10 HM&T | Hispanic Meetings & Travel

properties continue to transform our coastline,” said Nicki E. Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau. “The numbers continue to grow because Greater Fort Lauderdale has grown up into a beach chic destination with premier attractions and activities.”

“These numbers indicate that Greater Fort Lauderdale is developing its own identity as a Florida destination, with growth in the minority and niche markets,” said Broward County Mayor and TDC Chair Josephus Eggelletion, Jr. The coming year looks just as bright for Greater Fort Lauderdale, as the destination just hosted Super Bowl XLI, the third mostwatched program in television history.

Group business was an important factor in Greater Fort Lauderdale’s 2006 successes.

High-profile, large-scale conventions and events held in the destination in 2006 included cruise3sixty, the Healthcare Convention & Visitors Association, the Karate Do Federation Championships and the Association for Research in Vision and Ophthalmology (ARVO).

The Indianapolis Convention & Visitors Association (ICVA) announces the hiring of Anne Boon as Meetings Sales Manager. In her role at the ICVA, Boon’s responsibilities include working with organizations to bring meetings that utilize between 50-300 hotel rooms on peak night to Indianapolis. Boon has worked in a variety of hospitality industry positions in the East Coast region for the past 10 years.

Prior to moving to Indianapolis, she lived in Philadelphia where she worked for four years as director of facility rentals for the National Constitution Center on Independence Mall.

Most recently, she worked as a sales manager for the Adam’s Mark Hotel Indianapolis.

“Being awarded the certificate by IAHMP is a great boost to my career and an incentive to strive to do even better in the future.�

- Miguel Fonseca, President,Turangra Meeting Planning.

Linda Pereira, CPL Events, Portugal, awards Miguel Fonseca, President, Turangra, with the first ever IAHMP Certified Diversity Meeting Planner Certificate.

HISPANIC ASSOCIATIONS A N N U A L

R E P O R T

Advancing our World

Associations Empower Current and Future Generations of Hispanic Americans The power of associations lies in groups of like-minded people collaborating to achieve common goals. In general, associations achieve these goals through the contribution of time, expertise, insight, and passion of volunteers.

In 2006, Hispanic Associations across America

empowered current and future

generations of Hispanic American’s through their work in employment and economic opportunities, civil rights and justice, advocacy and electoral empowerment, community and family wealth building, education, health and family support.

While Hispanic Meetings & Travel can not cover the 7,500 Hispanic associations that exist, we can recognize and commend those National associations that have truly impacted the lives of community members through their efforts in 2006.

www.hispanicmeetingstravel.com | HM&T 13

HISPANIC ASSOCIATIONS ANNUAL REPORT In 2006, with a renewed sense of commitment from the IAHMP membership, board of directors and its corporate board of advisors, the organization developed and approved a multiyear business plan. The IAHMP multi-year plan included tactical initiatives needed to serve members, grow membership and effectively operate the association to meet functional objectives. The business plan was prepared using the issues, strategies, and tactics addressed during past Board of Directors Meeting and innovative ideas passed to the Board of Directors by the Corporate Board of Advisors Members.

HIGHLIGHTS FROM THE PLAN INCLUDE: L/R - Board members, Ramon Cala, Margaret Gonzalez, Andrea Sigler, Cathy Conzales and Ralph Gonzalez are pictured with Spurgeon Richardson, President Atlanta CVB who hosted IAHMP at CNN World Headquarters in Atlanta.

International Association of Hispanic Meeting Professionals (IAHMP) Founded in 1995, the International Association of Hispanic Meeting Professionals (IAHMP) is the first Latino organization dedicated to addressing the business interests of Hispanics within the meeting and hospitality industry.

As the leading organization serving and representing the International Hispanic meetings, convention and special event market, IAHMP is currently represented in the United States, Mexico, Argentina, Venezuela, Spain and Portugal. IAHMP has and continues to actively seek out new members to reflect its name and the industry it serves.

An international network, innovative educational programming, resources and important accomplishments fueled another successful year for the International Association of Hispanic Meeting Professionals. Today, IAHMP serves as:

A catalyst for issues of common concerns to Hispanics in the hospitality industry

A forum for information exchange and member networking

An institute for leadership training and professional development

A liaison with US Hispanic and International organizations throughout the Americas

Promoter of inbound and outbound business opportunities throughout the Americas

Promoter of international industry standards for the meetings and convention industry

14 HM&T | Hispanic Meetings & Travel

Vision Statement: To be the preeminent voice of the Hispanic meetings, convention and special event industry, its primary advocate, and its indispensable resource.

Mission Statement: To serve the Hispanic meetings, convention and special event industry, at the national level in governmental affairs, education, research, communications, and value added services.

This mission statement is supported by the core objectives of IAHMP which include:

To help develop leadership and professional skills of Hispanic meeting professionals.

To raise the level of communication between meeting planners, suppliers and other industry contacts.

To quantify and publicize the economic impact of Hispanic meetings and conventions. Strategic Plan Core Objectives 2006 – 2008

Develop stronger working relationship with partner associations to increase membership and provide meaningful member services to ensure the association remains strong and financially healthy.

Develop an IAHMP Foundation to assist IAHMP in funding its educational programs and research operations.

Develop an Education Institute to define and deliver value added programs to membership

Increase the IAHMP brand value within the industry and develop consumer opportunities for the brand.

Address the industry's multicultural and diversity issues.

Over the past few years, IAHMP has been laying the foundation for defining resources, programs and industry research needed to further the mission of the association. Strategizing and implementing these core objectives was the organization’s focus in 2006 after several months of collaboration, IAHMP was able to implement the industry’s first certified Diversity Meeting Professional program in conjunction with the University Escola Superior de Hotelaria e Tourismo do Estoril. IAHMP member and University liaison, Linda Pereira fully integrated the CDMP program into a post graduate course offered by the University. In 2006, IAHMP awarded its first certification to Miguel Fonseca. Linda Pereira and Miguel Fonseca are pictured on the cover of this issue of Hispanic Meetings & Travel.

to promote this course in other hospitality schools throughout the world. IAHMP will be condensing this program into an intensive study course where participants will specifically study elements of the CDMP and take a certification exam during the IAHMP annual convention. The program will be offered to students and professionals who are looking to expand their knowledge on global trends in the meetings, convention and event industry.

Other milestones of the association were announced during the 11th IAHMP Annual Convention held December 6 – 10, 2006.

Several hundred meeting, convention and special event professionals gathered in Atlanta, GA., to learn from industry experts Kristen McIntosh, Vice President and editor of Convention South Magazine, Marlene Bundock, managing editor of Convention

“The IAHMP Conference was absolutely worth attending. The program allowed great opportunities to get to know colleagues and planners in a fun, educational environment.The speakers were some of the best in the industry with a major focus on the emerging Multicultural Market.”

- BARBARA KENNEDY, ANAHEIM/ORANGE COUNTY CVB This year over forty students will be completing their course work and be awarded their CDMP certification September 13 – 14, 2007 during the National Business Travel Congress in Lisbon, Portugal. Participants will be awarded their diplomas onstage at the congress by the Minister of Tourism, Dr. Bernardo Trindade. The President of the Portuguese Tourism Authority Mr. Luis Patrão will also be present.

In an effort to further the program and expand its international diversity studies the University will offer funds to invite 10 International professionals in 2008 to teach a oneday master’s level class in the meetings and event profession with an emphasis on cultural aspects and attitudes.

IAHMP and the University plan on working with other Hispanic serving institutions

South Magazine and Robert Mandelbaum, analyst from PKF Hospitality Research about the travel and tourism outlook and its impact on the meetings and convention industry for 2007 and beyond.

Industry experts, including the John Graham, CAE, President and Chief Executive Officer for the American Society of Association Executives were on hand to discuss the future of associations and their impact on the lives of the individuals they represent here in the United States and around the world.

National Hispanic Association executives participated on a panel discussion giving insight into their annual conventions and educated industry suppliers on how to better attract and serve their business interests.

George Herrera, Corporate Director of Wyndham Worldwide spoke to conference

attendees on the Hispanization of America and its future impact on the travel and tourism industry. Mr. Herrera expanded on how corporate America is responding to this transformation within the fabric of American business culture and offered advice on how Hispanic associations can capitalize on these changes through the implementation of policy and programs.

“Hispanic Voices” a professional speaker showcase was unveiled at the conference in Atlanta. For the first time ever, conference attendees were educated, inspired and given leadership training with a Latino twist. This new annual special event was introduced by IAHMP as a way to introduce Latino speakers to the hospitality industry and was first sponsored in part by the Atlanta CVB and Hyatt Hotels Corporation..

Industry supplier, Barbara Kennedy of the Anaheim/Orange County Convention and Visitors Bureau said “The IAHMP Conference was absolutely worth attending. The program allowed great opportunities to get to know colleagues and planners in a fun, educational environment. The speakers were some of the best in the industry with a major focus on the emerging Multicultural Market.”

The culmination of this successful event was the presentation of the 2nd Annual Diversity Awards ceremony. Awards were presented to Tommie Monroe for his leadership at Adams Mark Hotels and Resorts; Salvador Mendoza for his role at Hyatt Hotels Corporation in helping advance Hispanics in the hotel industry through programs designed specifically for minority hospitality students.

Awards were also presented to Dr. Andrea Sigler for her leadership in promoting diversity through the annual CIMPA conference and for her role in establishing the Asian leaders Hall of Fame. Jorge Franz accepted for the Houston Convention and Visitors Bureau recognized for establishing a five person team under the direction of Ken Middleton, Vice President to outreach Multicultural markets. The ISMI institute was also recognized for their efforts to bring standards to the meetings industry in all of South America. Accepting the award were board members Lorenzo Catini, Argentina and Julie Agnus Paulin, Venezuela. HM&T The 2007 Annual Conference of the international Association of Hispanic Meeting Professionals is scheduled to take place December 5-9, in Albuquerque, New Mexico. For more information on IAHMP log on to www.iahmp.org

www.hispanicmeetingstravel.com | HM&T 15

HISPANIC ASSOCIATIONS ANNUAL REPORT from the 2006 Annual Convention include: Speech by SEC Commissioner: Roel Campos, the participation of the Honorable Dr. Leonel Fernandez, President of the Dominican Republic, who addressed over 1200 attendees gathered at the International Luncheon. Sprint Nextel President & CEO, Gary Forsee received the 2006 President’s Award. In addition, close to 200 exhibitors from the U.S., Mexico, Venezuela, Dominican Republic, Canada, Panama, Colombia and Costa Rica took part in a packed Business Expo held Friday, September 22. In addition to the hundreds of national and international exhibitors on hand, the USHCC Foundation’s Small Business and Workforce Development Pavilion provided a variety of resources and tools for career planning, as well as educational information about colleges and universities.

United States Hispanic Chamber of Commerce 28th Annual National Convention & International Pavilion, September 19 - 22, 2007, in San Juan, Puerto Rico.

US Hispanic Chamber of Commerce The United States Hispanic Chamber of Commerce is the nation’s largest and most influential advocate for the more than 2 million Hispanic-owned businesses in the United States, Canada, and Puerto Rico, which generate more than $300 billion annually. It serves as the umbrella organization for more than 215 local Hispanic chambers nationwide and Mexico by actively promoting the economic growth and development of Hispanic business leaders and entrepreneurs.

On September 20th-23rd 2006 at the Pennsylvania Convention Center in Philadelphia, the US Hispanic Chamber of Commerce hosted its 27th National Convention and Business Expo. This annual convention serves as the country’s premier business and networking event for Hispanic entrepreneurs and business leaders from all sectors of the economy, and for Fortune 1000 corporations interested in the Hispanic market.

Over four-days, the national convention affords Hispanic vendors and corporate buyers the opportunity to establish partnerships where business opportunities can flourish. In addition, the convention offers various sessions and discussions on business development, chamber training, innovative business trends and solutions, as well as a focus on current issues that impact the Hispanic entrepreneur.

Managing and growing their businesses was a priority for thousands of participants in the 27th Annual United States Hispanic Chamber of Commerce (USHCC) convention held in Philadelphia, and conference attendees found the perfect forum for learning and sharing strategies during the “Innovation, Productivity Through Technology” seminar, sponsored by IBM. Other highlights

16 HM&T | Hispanic Meetings & Travel

Annual Legislative Conference. Each year during the session of the United States Congress, the USHCC hosts its annual Legislative Conference. The conference provides chamber members, Hispanic business leaders, and corporate executives the opportunity to discuss legislative policy issues that impact the small business community. Hispanic chamber executives also utilize this opportunity to meet with their Congressional representatives. In addition, every two years, the USHCC issues its Legislative Policy and Priorities to the White House and Congress.

Throughout its nearly 28-year history, the Chamber has enjoyed outstanding working relationships with international Heads of State, Members of Congress and the current White House Administration. Through its network of more than 215 local Hispanic Chambers of Commerce and Hispanic business organizations, the USHCC effectively communicates the needs and potential of Hispanic enterprise to the public and private sector in several ways including: Implementing and strengthening national programs that assist the economic devel opment of Hispanic firms; Increasing business relationships and part nerships between the corporate sector and Hispanic-owned businesses; Promoting international trade between Hispanic businesses in the United States and Latin America; Monitoring legislation, policies and programs that affect the Hispanic business community; and Providing technical assistance to Hispanic business associations and entrepreneurs. HM&T For more information on working with the USHCC and its member chambers please log on to www.ushcc.com.

National Council of La Raza The largest gathering of its kind in the Hispanic community, NCLR’s annual conference serves as the meeting ground for over 23,000 community organization leaders, activists, and volunteers; elected and appointed officials; members of the corporate, philanthropic, and academic communities; senior citizens; college students; and youth.

The unprecedented mobilization of the Latino community and the need to better integrate Latinos into the political process through citizenship and voter registration were among key issues at the 2006 Annual Conference of the National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the U.S., which hosted its conference July 8-11 at the Los Angeles Convention Center in downtown Los Angeles.

As a surge of interest in voting and citizenship among millions of Latinos has followed the community mobilization in support of comprehensive immigration reform, United States political leaders, Former President Bill Clinton, White House Deputy Chief of Staff Karl Rove, and Los Angeles Mayor Antonio Villaraigosa were among the speakers at NCLR’s 2006 Annual Convention.

In addition to the annual conference, NCLR also hosts two other special events each year, the ALMA Awards and the Capital Awards.

NCLR created the ALMA Awards in 1995 as part of its strategy to promote fair, accurate, and balanced portrayals of Latinos in the entertainment industry. The show was named “ALMA” (Spanish for “spirit” or “soul”) which represents the determined spirit of the Latino people in an effort to reflect the spirit as well as the scope of the awards program. In 2006, Latin beauty Eva Longoria hosted the return of the ALMA Awards with a stunning opening performance with leading ladies: Constance Marie, Carmen Electra; Roselyn Sanchez and Paulina Rubio.

For nearly 40 years, NCLR has been promoting the advancement of Latino families in this country, creating opportunities and opening doors. The NCLR ALMA Awards are an integral part of that mission: a television entertainment special with a cause – to show how diversity strengthens our country and how inclusion strengthens the entertainment industry.

Switching from the West coast to the East coast, The National Council of La Raza

(NCLR) Capital Awards is an annual gala event that brings together more than 800 elected and appointed officials, Hispanic leaders, community activists, executives from Fortune 500 companies, philanthropic leaders, and scholars to honor members of Congress from both sides of the aisle for their outstanding support of public policies that are vital to Hispanic Americans. In addition to the Capital Award, the Public Service Award honors others outside of Washington who courageously and tirelessly advocate on behalf of the Latino community. The NCLR Capital Awards is the premier Hispanic event in Washington, DC, providing an opportunity for sponsors to make contact with top policyand decision-makers who work to improve the lives of Hispanic Americans.

Each year, NCLR hosts over 40 meetings to preserve the active and productive relationships with its community-based affiliate organizations are at the heart of NCLR’s work and key to its ability to fulfill its mission. For more information about NCLR, its affiliates, programs and special events log on to www.nclr.com. HM&T

League of United Latin American Citizens The League of United Latin American Citizens (LULAC) the oldest and largest Latino civil rights organization in the United States.

LULAC advances the economic condition, educational attainment, political influence, health, and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide.

LULAC hosted its 2006 annual convention June 26th through July 1 in Milwaukee, Wisconsin.

The six-day event drew an estimated 15,000 political, community and business leaders to discuss Latino issues including Secretary of the Army General Francis J. Harvey, Reverend Jesse Jackson, Democrat Minority Leader Nancy Pelosi, NAACP President Bruce Gordon, Milwaukee Governor Jim Doyle, RNC Chairman Ken Mehlman, DNC

Chairman Howard Dean, Milwaukee Mayor Tom Barrett, U.S. Treasurer Ana Cabral, U.S. Department of Labor Secretary Elaine Chao, Activist and Founder Dolores Huerta, USDA Food and Nutrition Service Administrator Roberto Salazar, Verizon VP Workplace Culture, Diversity and Compliance Magda Yrizarry, Denver Nuggets NBA player Eduardo Najera, Wisconsin Attorney General Peggy Lautenschlager, Kenosha Mayor John Antaramian, Racine Mayor Gary Becker, Superintendent Milwaukee Public Schools William Andrekopoulos, Milwaukee County Executive Scott Walker and Assistant Director of Public Affairs FBI John J. Miller among many others.

Other important highlights from LULAC’s annual convention include: The AT&T Foundation — the philanthropic arm of AT&T Inc. — announced during the conference a $1.5 million grant to the League of United Latin American Citizens (LULAC) at the organization’s 77th annual convention as part of AT&T’s new signature initiative to provide technology access to underserved communities.

Building upon the success of the AT&T Foundation’s $1 million grant to LULAC in 2004, the $1.5 million grant will be used to develop 36 new community technology centers in low-income Hispanic communities through LULAC’s Empower Hispanic America with Technology initiative. The funds will also enable LULAC to maintain 23 current locations established under the previous grant, through which more than 55,000 users received access and instruction on computer technology.

LULAC also held an immigration rally on National Citizenship Day (July 1, 2006) at the Midwest Airlines Center and stressed the importance of registering 2 million new voters. Voces de la Frontera also attended and participated in a nationwide campaign called “Democracy Summer” to help a million eligible individuals become citizens & voters.

Milwaukee Latino residents conducted a non-partisan neighborhood outreach in four wards to identify eligible voters and persons interested in citizenship class registration.

The focus was on people who are eligible, registration and those who need to take classes. Participants also wrote letters to their legislative representatives and attached them to a construction worker’s glove to remind them about the hard work and the economic contribution that the immigrant workforce has made to this country. HM&T LULAC will be hosting its 78th Annual Convention in Chicago, IL July 9 – 14, 2007. For more information about LULAC and their annual events log on to www.lulac.org

www.hispanicmeetingstravel.com | HM&T 17

HISPANIC ASSOCIATIONS ANNUAL REPORT

Join NAHJ for its 25th Anniversary Convention at the San Jose McEnery Convention Center in San Jose, California, June 13-16, 2007.

National Association of Hispanic Journalists Controversy, innovative programming and important accomplishments fueled another successful convention of the National Association of Hispanic Journalists. The association attracted 1,800 journalists, students, academics and media professionals to its annual convention held this year in Fort Lauderdale, Fla., June 14-17.

Included among the highlights of the convention were the controversial discussion with Ricardo Alarcón, president of Cuba’s national assembly; an immigration reform debate which hosted, among others, New Mexico Gov. Bill Richardson and CNN’s Lou Dobbs; the release of a research report examining the way Latinos are portrayed by U.S. magazines; the boom in lifetime members for the association; and the announcement of a training program for Latino journalism students.

The four-day convention formally began with the opening plenary headlined by Cuba’s Alarcón. The politician was interviewed via satellite from CNN’s Havana bureau by Mirta Ojito, a former New York Times journalist and current professor at Columbia University.

Considered one of the most powerful men in Cuba behind Fidel Castro, Alarcón was quizzed about press freedom in Cuba by Ojito, a Cuban exile. During the interview, Alarcón maintained that the journalists imprisoned by Castro’s regime had been paid by the

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U.S. government to spread anti-Cuban propaganda.

He also noted that those Cuban exiles wishing to return to a post-Castro Cuba to reclaim their land and property would never have a place on the island.

Another major highlight of the convention was the immigration reform debate which took place during the Newsmaker Luncheon event on Friday, June 16.

The luncheon brought together New Mexico Gov. Bill Richardson, CNN’s Lou Dobbs, former foreign minister of Mexico Jorge Castañeda, and Bread for the World president David Beckmann.

Dobbs espoused his views that illegal immigration could be stopped by erecting a wall along the U.S./Mexico border, deporting those currently living in the U.S. without documents and penalizing businesses that hire undocumented workers.

Castañeda stressed the need for the U.S. and Mexico to work together on the issue citing that the U.S. should invest more in Mexico in order to cultivate an economy that would keep workers in that country, while Gov. Richardson touted the need for immigration to be approached holistically in order to achieve a comprehensive solution that would benefit the U.S. An important accomplishment of the convention was the release of a research study about magazine coverage of Latinos. The report was the result of a partnership between NAHJ and Arizona State University. The report found that Latinos are rarely covered by the country’s news magazines and often appear in immigration stories. Out of the 1,547 stories that appeared in Time, Newsweek and U.S. News & World Report in 2005, only 18 stories were predominantly about Latinos, and of those 18, 12 focused on immigration.

One major goal achieved by the association at this convention was the completion of its challenge grant fundraising efforts. In June 2005 the Ethics and Excellence in Journalism Foundation, Ford Foundation, and John S. and James L. Knight Foundation awarded NAHJ a $100,000 challenge grant to encourage individual donations to the association.

In order to receive the grant, NAHJ had to raise $200,000 by July 1, and the association superseded the goal at its Florida convention. Overall, $214,000 was raised with $74,000 coming solely from donations made during the convention.

The association gained 53 new lifetime members, who each pledged at least $1,000 to the organization, at the convention.

Another accomplishment for NAHJ was the announcement of its partnership with The New York Times to establish a journalism training program for Latino students. The competitive, hands-on journalism program will have its inaugural session at Florida International University in Miami in January. Next year, the program will take place at the University of Arizona in Tucson and the subsequent programs will alternate between the two schools.

This new partnership allows NAHJ to offer Latino journalism students yet another opportunity to improve their skills as journalists.

During the convention, students had the chance to produce a daily television and radio broadcast, a newspaper and a website.

Students also took intensive journalism classes from media professionals during the week leading up to the convention. This year, 81 students participated in these convention student programs. Read the student coverage of the convention.

The 2006 NAHJ convention played host to a variety of innovative workshops, sessions and other programs that met with great success among those who attended.

A new program titled, “On the Couch,” brought together different media professionals to speak to convention attendees in an informal setting on the floor of the Media & Career Expo hall. The relaxed and detailed discussions ranged from how to negotiate contracts to general life coaching.

Also for the first time on the expo hall floor, the convention hosted National Public Radio’s Talk of the Nation program. The radio show broadcasted live from the convention on June 15 with two shows covering various Hispanic issues.

The convention’s Media & Career Expo not only provided attendees with these new programs, but also served as a significant networking opportunity. More than 150 exhibitors and recruiters attended the convention to meet and speak with NAHJ convention attendees.

Convention goers were also able to network and mingle at the special events offered in the evenings during the convention which included a casino night on Thursday evening and a beach party on Friday.

The convention closed with a black-tie gala honoring the newest inductees into NAHJ’s Hall of Fame – María Elena Salinas of Univisión and pioneering television journalist Henry Alfaro from Los Angeles. The new president of the association, Rafael Olmeda, was also announced at the gala.

Olmeda laid out his plans for the next two years including furthering the work of the Parity Project, starting a program to mentor Latino high school students interested in journalism and strengthening NAHJ’s role in media policy reform and media research. HM&T NAHJ will host its next convention in San Jose, California, June 15-18, 2007. For more information on the National Association of Hispanic Journalists log on to: www.nahj.org

Hispanic Associations of Colleges and Universities (HACU) The 20th Annual Conference of the Hispanic Association of Colleges and Universities (HACU) proved a powerful platform for presenting unique ideas and ways to promote the success of Hispanic students and leaders. An association created to promote the development of member colleges and universities; HACU strives to improve access to and the quality of post-secondary educational opportunities for Hispanic students; and to meet the needs of business, industry and government through the development and sharing of resources, information and expertise.

“HACU’s 20th Anniversary Conference was by every measure the best conference to date,” said HACU President and CEO Antonio R. Flores. “The support and commitment shown by all the attendees, the sponsors and the San Antonio community in general this year was tremendous.”

The national conference concluded Monday in San Antonio and attracted more that 1,600 college, community, public policy, philanthropic and student leaders to discuss the future of the Hispanic student body.

Over 50 workshops covered a wide range of issues, projects and opportunities relating to the conference theme and featured hundreds of presenters from the education, corporate and public service sectors. In addition, a Student Track brought over 350 students to San Antonio for education and career focused workshops. Plenary and featured roundtable sessions focused on Hispanic higher education policy issues, promising practices, international linkages, and K-12 collaborations with higher education.

Two Memorandums of Understanding (MOU) between HACU and Global Learning Semesters (GLS) and the American Institute For Foreign Study (AIFS) will expand scholarship support for Latinos and other students at HACU member institutions to study abroad. The Coast Guard also

recommitted itself to HACU’s mission with the signing of a new MOU on Sunday.

HACU honored individuals and institutions with its highest annual awards. In keeping with the 20th Anniversary theme, many of the honorees were recognized for long-term support for HACU’s mission of championing Hispanic higher education.

P. Gus Cardenas, one of HACU’s founders, received the HACU Lifelong Leadership Award; The Home Depot received the Outstanding HACU Private Sector Partner Award; The California State University System received the Outstanding HACUMember Institution Award; AT&T received the Extraordinary Philanthropic Partner Award; The USDA was honored with the Out standing HACU Public Sector Partner Award; Senator Kay Bailey Hutchison, a powerful advocate for HSIs in Congress, received the HACU Exemplary Policy/Advocacy Leadership Award.

HACU’s 20th Annual Conference welcomed a stellar roster of Hispanic higher education advocates, including the U.S. Secretary of Agriculture Michael Johanns and Senator Kay Bailey Hutchison, who addressed the crowd at the Partnership Lunch on Monday.

The many sponsors of HACU’s 20th Annual Conference won repeated rounds of applause from packed workshops and general conference sessions for their ongoing support of Hispanic education and workforce initiatives.

Over 180 leading employers, scholarship and fellowship providers and service providers opened the conference Exhibit Hall doors to the San Antonio community as part of the conference.

HACU’s 21st Annual Conference is scheduled October 20-23, 2007, in Chicago, Illinois. For more information on HACU log on to: www.hacu.net. HM&T www.hispanicmeetingstravel.com | HM&T 19

HISPANIC ASSOCIATIONS ANNUAL REPORT

Paula Mendoza, Chairwoman of TAMACC with Texas business leaders open the 31st Annual Business Expo.

Texas Association of Mexican American Chambers of Commerce (TAMACC) Last year TAMACC held its 31st Annual Convention and Business Expo July 26-29, 2006 in El Paso, Texas. Themed “Driving Hispanic Entrepreneurs to the Top,” to demonstrate the predominant role that TAMACC has played in shaping the economy of Texas, the convention was successful in promoting business leadership, creating economic opportunities and providing legislative advocacy for the Hispanic business community.

The event celebrated entrepreneurship for Hispanic business owners and chamber executives across Texas. The convention and business expo provided small and large business owners a possibility to meet with purchasing agents from national corporations as well as attend seminars that will help their businesses. With this convention, TAMACC has once more opened the doors for contracts with national corporations as well as with state and national government agencies.

The Business Expo was a great success featuring 112 exhibitors and approximately 3,500 Business Expo attendees. TAMACC was grateful with the support of this year’s Convention Co-Chairs Jim M. Epperson, Jr., President for

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AT&T-Texas, who unfortunately could not be present at this convention; however he made sure to have a remarkable representation by Sonia Perez, Senior Vice President of External Affairs for AT&T-Texas; and Rudy M. Beserra Vice President of Latin Affairs for The Coca-Cola Company.

Business opportunities at the convention included Procurement Networking Seminars where entrepreneurs were able to share their product and services capabilities with corporations such as AT&T, The Coca-Cola Company, General Motors Corporation, Verizon Wireless, Wells Fargo, Univision RadioTexas, state and federal government agencies, plus many more where many business opportunities were secured.

One of the many benefits the TAMACC Annual Convention and Business Expo offers is the opportunity for registrants to attend nine educational and business seminars focused on bringing together business entrepreneurs with industry leaders that have the expertise on current business issues. These business seminars are designed to assist entrepreneurs realize their business’ potential and to help to grow their businesses.

The convention kicked off on Wednesday with an outstanding Golf Tournament. Celebrating its 4th Annual Golf Tournament where more than seventy business players set in motion at the sound of the shotgun at 8:00 am.

Recognizing State Farm for sponsoring the event, many companies were also present at this event, such as, AT&T, The Coca-Cola Company, AETNA Insurance, Southwest Airlines, TXU, Inn of the Mountain of Gods, Nationwide Insurance, Advantage Rent-A-Car, along with Lubbock Hispanic Chamber of Commerce, Camara de Empresarios Latinos de Houston, El Paso Hispanic Chamber of Commerce, and the TAMACC team had a wonderful day at the Underwood Golf Complex at Fort Bliss, in El Paso.

TAMACC congratulates Lubbock Hispanic Chamber of Commerce for winning the First Place in the Chamber Challenge for the 4th year in a row.

On Thursday, TAMACC’s Educational Development Foundation (EDF) and the University of Texas at El Paso (UTEP) sponsored the 1st Annual High School Business Leadership Seminars for high school students. The conference was free to students that had been recommended by area high school counselors. The objective of the conference was to encourage students to understand the importance of developing themselves as entrepreneurs and business leaders in the community, and to pursue business studies at the university level. To accomplish this, TAMACC’s EDF and UTEP invited role models in business, public service, and education.

TAMACC was honored to have the presence of outstanding Guest Speakers and Keynote Speakers. Mr. Juan Roberto Job, Vice President and Market Manager of New York Life Insurance Company featured as guest speakers at the Friday Opening Breakfast. With an inspiring speech the United States Treasurer, Anna Escobedo Cabral, featured as the keynote speaker for the Women’s Luncheon. Later that Friday, Mr. Pete P. Gallego, Texas State Representative and Chairman of the Mexican-American Legislative Caucus, appeared as a guest speaker for the Legislative Reception. On Saturday, TAMACC presented two more talented speakers. Mr. Roger Williams, Texas Secretary of State, was present as keynote speaker at the Saturday Breakfast; and Mr. Israel Hernandez, Assistant Secretary of Commerce and DirectorGeneral of the U.S. & Foreign Commercial Service, closed the convention as the keynote speaker at the Chairman’s Banquet.

During the Convention TAMACC honored six annual business award winners. The Large Chamber of the Year Award was given to the Greater Dallas Hispanic Chamber of Commerce. The Small Chamber of the Year Award was given to the McAllen Hispanic Chamber of Commerce. The Business Woman of the Year Award went to Arcilia C. Acosta, member of the Greater Dallas Hispanic Chamber of Commerce. The Corporate Hispanic Business Advocate of the Year Award went to General Motors Corporation, nominated by the San Antonio Hispanic Chamber of Commerce. The Government Hispanic Advocate of the year Award went to U.S. Representative Lloyd Doggett, nominated by the McAllen Hispanic Chamber of Commerce. The Business Man of the Year Award was for Henry Cisneros, member of the San Antonio Hispanic Chamber of Commerce.

TAMACC would like to thank all the Award Winners for all of their hard work, dedication, and leadership. We look forward to continuing a strong working relationship in the future.

Save the date for this year’s TAMACC Convention and Business Expo in San Antonio, Texas July 25-28, 2007. TAMACC’s mission is to promote the growth, development and success of local Hispanic chambers of commerce and serve as the leading advocate of Hispanic businesses in Texas. More information on TAMACC and their annual events log on to www.tamacc.org. HM&T

Hispanic Association on Corporate Responsibility (HACR)

Corporate Responsibility Luncheon — Guarione Diaz, President and CEO, Cuban American National Council; Lupita Colmenero, President, National Association of Hispanic Publications; Alma Morales Riojas, President and CEO, MANA, A National Latina Organization; Raul Fernandez, Chairman and CEO, ObjectVideo; Sandra Ulsh, President, Ford Motor Company Fund; Carlos F. Orta, President and CEO, Hispanic Association on Corporate Responsibility

In 2006, the Hispanic Association on Corporate Responsibility celebrated 20 years of advancing Hispanic inclusion in corporate America.

Last year’s 14th annual symposium commemorated an important milestone and celebrated The Power of Hispanic Inclusion. The event brought together some of the nation’s most influential Hispanic leaders, government officials, and FORTUNE 500 corporate executives to discuss and identify effective strategies and models for achieving greater inclusion and participation in the areas of employment, governance, philanthropy and procurement.

The event was a celebration of the past 20 years in the history of the organization. Past presidents and CEOs were recognized during the dinner and gala as well as those corporations who have been with the organization for more than 10 years.

U.S. Attorney General Alberto Gonzalez was the featured keynote speaker.

The HACR Symposium also offered a diversity of topics and speakers throughout its agenda. For example, renowned Hispanic market specialists Isabel Valdes and Carlos Santiago captivated their audience through interesting presentations.

Meanwhile, the Cafecito Networking offered the participants a chance to interact with Hispanic corporate directors and government officials to discuss issues that are important to the Hispanic community and learn about their personal experiences and influences, which lead them to successful positions.

During the Corporate Responsibility Luncheon, Ford Motor Company’s Lincoln-Mercury brand highlighted its partnership with MANA, A National Latina Organization by showcasing its unique and exclusive 2006 Mercury Milan VOGA. The proceeds from Mercury Milan VOGA auction on eBay will be donated to MANA, to help support their groundbreaking programs.

At the 20th Anniversary Reception, Coors unveiled its latest advertising campaign to highlight Hispanic community leaders called, Líderes. Nine ads will be rotating during the month of June with more being developed at the end of the year.

This year’s HACR annual symposium will be held April 30 through May 1, 2007 in Miami, FL. For more information on HACR please log on to www.hacr.org HM&T www.hispanicmeetingstravel.com | HM&T 21

HISPANIC ASSOCIATIONS ANNUAL REPORT The 24th (NALEO) Annual Conference will be at Disney’s Contemporary Resort, in Orlando, Florida.

National Association of Latino Elected Officials (NALEO) As the largest gathering of Latino elected and appointed officials in the nation, the NALEO Annual Conference attracts upwards of 800

participants who network and discuss key policy issues affecting their constituents across the United States.The NALEO Annual

Conference is a unique source of professional development specifically tailored for Latino elected and appointed officials. Sessions at the Conference are designed to enhance the governance skills of participants and deepen their understanding of critical policy issues. In turn, they become better policymakers and public servants that are able to translate their knowledge into strategies for building stronger and healthier communities. With the opportunity to network with colleagues from across the country and across jurisdictions, NALEO Annual Conference participants are able to leverage resources for their communities across different levels of government.

Every year, the NALEO Annual Conference is held in different regions of the country.

Past conferences have been held in such cities as Denver, Los Angeles, Dallas, San Juan, and Philadelphia. The 24th Annual Conference will be held June 28-30, 2007, at Disney’s Contemporary Resort, in Orlando, Florida. In 2008, the NALEO 25th Annual Conference will be held in Washington D.C. HM&T For more information on NALEO log on to www.NALEO.org

Hispanic Hotel Owners Association (HHOA) Pioneering a new field among business associates has a powerful impact in the community.

Founded in 2006, the Hispanic Hotel Owners Association was organized to serve as an indispensable resource to its members by offering educational programs that are designed to build an awareness of the opportunities that exist in the lodging industry and provide investors with the resources, support and information to assist him or her as a hotel developer, owner and operator.

Vision: to be the preeminent organization representing the business interest of Latinos in the hospitality industry.

Mission: To increase opportunities for Hispanics to own, develop and operate hotels; maximize utilization of Hispanic owned suppliers serving the hotel industry and increase management advancement opportunities within the lodging industry.

Gaining the support of the worlds most leading hotel brands, Hilton, Marriott, Intercontinental,

Wyndham and Choice Hotels, HHOA was able to successfully launch a professional organization that serves as the primary advocate for Hispanic business associates interested in becoming hotel owners. Offering a fully integrated website, regional educational seminars, and networking opportunities among business colleagues HHOA has fast become a recognized force in the hospitality industry as a credible association offering valuable membership benefits.

With less than a year since its establishment, HHOA has gained wide spread support from both franchisors and the Hispanic business community. With membership nearing 200, HHOA members represent over 100 (51% or more Hispanic owned) hotels nationwide. HHOA hotelier members represent boutique properties, independent hotels, national chains and resorts. “While HHOA has made significant strides in identifying Hispanic hoteliers, there are still a significant number that we have not yet identi-

fied. When we successfully identify and integrate these owners into our membership, HHOA could well represent over 200 hotels,� says Angela Gonzalez Rowe, President of HHOA. Realizing that building an association, much like a hotel, takes time, money and expertise, HHOA has formed strategic partnerships with industry related associations to develop resources and programs that provide HHOA members with the latest and most up to date industry education.

In 2006, HHOA launched its premiere educational seminar - Hotel Development: 101, and HHOA Newsbriefs, a bi-monthly newsletter email to HHOA members as an exclusive membership benefit.

HHOA will host several small meetings throughout the United States in 2007. These meetings included board meetings, regional hotel development educational seminars and HHOA’s Inaugural Annual Conference.

HHOA plans to continue its focus on its membership goal of recruiting 500 members in 2007 and will actively participate in industry and Hispanic business related conferences to build a national presence within the hospitality industry. HM&T For more information on the Hispanic Hotel Owners Association log on to www.hhoa.org or contact their office in Washington DC at 202-587-5707.

Attend the Industry's Only Hispanic Meetings Market Event

IAHMP 12TH ANNUAL EDUCATIONAL CONFERENCE & TRADE SHOW DECEMBER 5-9, 2007 YOUR INVITED to "The Land of Enchantment" Hotel Albuquerque at Old Town Albuquerque, New Mexico!

Plans are underway for the IAHMP Annual Conference on December 5-8, 2007 at the Hotel Albuquerque in Historic Old Town. Your going to love this destination! No other part of the country offers the ambiance of endless sunsets, brilliant mountains, and Mexican, Spanish and Native American culture.

Albuquerque is known as the "Land of Enchantment" When you go there you will never want to leave. So mark your calendar and make plans now to attend the 12th Annual IAHMP Conference and Trade EXPO on December 5-8, 2007.

Hotel Albuquerque exemplifies "Albuquerque Style," a unique blend of New Mexico's Pueblo, Spanish Territorial and Western cultural influences. Listed in Travel + Leisure in 2001 as one of “25 stylish hotels under $200,� Hotel Albuquerque is a landmark hotel nestled in the heart of the historic Old Town Plaza and museum district with its 400 year history and more than 200 shops, restaurants, and galleries to explore. Hotel Albuquerque is also a convenient starting point for further exploration of all that Albuquerque and central New Mexico has to offer.

Call 1-800-237-2133 | www.hhandr.com/hotelabq

Annual Membership Drive!

Meeting planners, bring in 2 new meeting planner members and receive 50% off your annual dues.

Suppliers, recruit and sponsor 2 new meeting planner members and get 50% off your annual conference registration.

Suppliers, recruit 2 new supplier members and get 50% off your conference Trade Expo space.

Contact Cathy Gonzales, Vice President of Membership at CATHY@ahcnm.org or Margaret Gonzalez, President at Margaret@GVR.CC or go online at www.IAHMP.org and submit the Membership Forms. But be sure to call 281- 333-1552 so you can receive your 50% discount.

Hosted Meeting Planners Be among the many Hosted meeting professionals at this year's conference. Do you plan meetings, conventions and special events? Are you the decision maker in selecting the site or destination? Do you help make the decisions? Are you the president or chairman of a Hispanic association? You could qualify for R/T airfare and a 3 night stay at the host hotel. Fill out the online Hosted Meeting Planner form at www.IAHMP.org to see if you qualify. All requests must be received by November 5, 2007.

Sponsored by International Association of Hispanic Meeting Professionals, the Albuquerque Hispano Chamber of Commerce, Hispanic Meetings & Travel, Hispanic Hotel Owners Association, GVR Public Relations, Inc., and Heritage Hotels and Resorts, Inc.

Fo r a d d i t i o n a l i n fo r m at i o n co nt a c t t h e G V R Pu b l i c R e l at i o n s Ag e n c y, I n c.

1322 Space Park, Suite A-190 | Houston, Texas 77058 | Tel. 281-333-1881 | Fax. 281-333-1996 | www.gvr.cc

Sun-Filled Destinations for Great Summer Meetings

Greater Fort Lauderdale Emerges onto the Incentive Scene Sales Missions and Familiarization Trips Kick Off New Incentive Travel Goals

here’s a reason why 160 Fortune 500 companies have held meetings or conferences in Greater Fort Lauderdale in the past few years. New and renovated hotels and attractions have combined with the destination’s hallmark ease and sophistication to make Greater Fort Lauderdale a very attractive suitor for incentive groups, pushing the destination into the next phase of its renaissance.

“Everything has come together to make this the right time to enter the incentive market,” said Dennis Edwards, senior vice president of the Greater Fort Lauderdale Convention & Visitors Bureau. “New luxury hotels, an eclectic dining scene, and a wide variety of places for events are just a few reasons that Greater Fort Lauderdale is ready for this important next step. Our first sales mission is scheduled for this month, and we plan to host familiarization visits as early as May.” Getting there is half the hassle of other destinations – but not Greater Fort Lauderdale. The Fort Lauderdale/Hollywood International Airport, which provides direct service to 52 domestic and 28 international cities, is a quick 15-minute ride from downtown Fort Lauderdale. And once here, visitors enjoy a casual-yet-sophisticated environment whose attributes include year-round golf, year-round outdoor and dockside dining, and a year-long list of high-profile events including the famous Fort Lauderdale International Boat Show and the McDonald’s Air & Sea Show.

From the ocean to the Everglades, Greater Fort Lauderdale exudes a beach chic approach. Kayaking, parasailing and the Everglades for those looking to get active after meetings. Exciting nightlife for those looking to get down during downtime. Pampering spas, an eclectic dining scene and enough shopping to stuff the suitcase are just a few top activities for visitors.

Following are additional reasons for Greater Fort Lauderdale’s emergence in the meetings and incentive travel market:

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a destination on its way upscale. In Hollywood, the Broadwalk has a brand new feel. On the shopping scene, the high-end Galleria Mall has undergone a $100 million renovation. At Sawgrass Mills, the new Colonnade Outlets offer high-end retailers including David Yurman, Kate Spade, Neiman Marcus and Salvatore Ferragamo. Both serve to complement the chic clothing boutiques and posh retailers along trendy Las Olas Boulevard.

Greater Fort Lauderdale is located within the only Florida county (Broward) that offers legalized gaming, and new facilities have added to the opportunities to ante up and double down. Recently introducing new slot machines include Pompano Park Harness Track, which now features the Isle of Capri Racino; Mardi Gras Greyhound Racetrack; and Gulfstream Park Horse Racing & Casino, which now features spectacular restaurants, luxury suites and private accommodations for top players. Other gaming opportunities include the Seminole Hard Rock Hotel & Casino Hollywood and several gaming cruises featuring everything from roulette and craps to Texas Hold’em and blackjack.

Convention Center: the Incentive Centerpiece Greater Fort Lauderdale’s leap into the incentive market could not have occurred without its artfully designed Greater Fort Lauderdale/Broward County Convention Center, which rests on an impressive 17-acre swath in Port Everglades along the Intracoastal Waterway. The Convention Center boasts more than 600,000 square feet of event space and stands as Florida’s most attractive and functional state-of-the-art meetings facility.

The Greater Fort Lauderdale Convention & Visitors Bureau offers a special incentive program to meeting planners for the months of August and September. Meeting planners who book groups at the convention center for those months and contract a minimum of 600 peak-night hotel rooms will receive free rental of all floor space throughout the entire facility, as well as attrition fees waived at contracted hotels.

About Greater Fort Lauderdale The new Greater Fort Lauderdale is a vibrant, year-round destination offering more than 33,000 hotel rooms at a variety of hotels, resorts and Superior Small Lodgings, including several new five-star luxury resorts opening soon. More than ten million annual visitors enjoy Greater Fort Lauderdale’s 23 miles of Blue Wave Beaches, 300+ miles of inland waterways that run from the Intracoastal to the Everglades, 4,000 restaurants, top shopping, a thriving arts and culture scene and a world-class airport, cruise port and Convention Center. For information about Greater Fort Lauderdale, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 356-1662 or visit www.sunny.org. HM&T

Sun-Filled Destinations for Great Summer Meetings

The Anderson-Abruzzo Albuquerque International Balloon Museum

he Anderson-Abruzzo Albuquerque International Balloon Museum is an award winning, world-class facility whose collections and programs highlight the history, culture, science, art, and sport of ballooning and other lighter-than-air craft.

From the earliest flights in the 1700s to Graf Zeppelin, Strato-Lab and beyond, the Museum’s 59,000 square foot facility provides a uniquely colorful, entertaining, and educational experience for people of all ages.

The Museum, which is operated by the City of Albuquerque, opened its doors on October 1, 2005 during the annual International Balloon Fiesta. Along with Fiesta, the Balloon Museum solidifies Albuquerque’s reputation as the “World Capital of Ballooning.” The Museum’s collections not only highlight heroic flights of local pioneers such as Ben Abruzzo and Maxie Anderson, but also reflect a national and international scope through the quality of its worldwide holdings. These include a broad cross-section of decorative art, ballooning memorabilia, coins and postage stamp sets, rare books and manuscripts from all corners of the world.

The Museum is adjacent to Balloon Fiesta Park, and provides unparalleled views of the hundreds of vibrant hot air balloons that ascend during the event, as well as the spectacular scenery of the Sandia Mountains. The facility is considered one of the most architecturally distinct structures in Albuquerque. Its patios, balconies, and rooms with their panoramic vistas and balloon-inspired decor make the perfect venue for meetings, banquets, parties, weddings and other special events.

There is something for everyone to enjoy at the Museum. Children

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and families especially enjoy interactive exhibits that help them test balloon fabric for strength, understand the properties of hot air vs. gas balloons, or weave their own balloon gondola (basket). One of the favorites of our visitors is a flight simulator with a stereoscopic display that tests our ability to take off and land and score a perfect 100 points. Residents also enjoy a variety of classroom activities and crafts that highlight basic knowledge about ballooning, weather, and age-appropriate science principles.

Being a young institution, the Museum is positioned for exciting growth. Upcoming plans include the installation of a multi-purpose theater with a moving platform and development of the exterior landscape as an extension of the Museum’s mission. Its foundation may be built, but the Museum will be a place where imaginations continue to take flight. HM&T Anderson-Abruzzo Albuquerque International Balloon Museum 9201 Balloon Museum Dr. NE Albuquerque, NM 87113 505/768-6020 www.cabq.gov/balloon Open year round – Tuesday – Sunday 9:00 a.m. to 5:00 p.m. Closed City holidays For information about membership, contact the Balloon Museum Foundation at www.balloonmuseum.com or 505/880-0500

Sun-Filled Destinations for Great Summer Meetings

Discover El Paso!

McKelligon Canyon Amphitheatre Image by Fred Golden

Plaza Theatre, Image by David Sabal Franklin Mountains outside of McKelligon Pavilion

El Paso Museum of Art - Inside the museum - image by Kenny Braun

l Paso. More than you expect. From striking vistas to vivid culture, El Paso is unlike any other city in Texas. Over 400 years of history and new developments consistently being made, El Paso is where old meets new.

For your next meeting, look to the sunny Southwest and find a city where hospitality is tradition, cultures converge and memories are made.

Explore an array of meeting space, affordable lodging options, convenient flights and entertainment for all of your attendees. For a different approach on meeting venues, book an event within the walls of majestic mountains. McKelligon Canyon Amphitheatre and Pavilion is nestled in the Franklin Mountains in the heart of El Paso. The outdoor amphitheatre and enclosed pavilion gives attendees a “Taste of El Paso” and the opportunity to enjoy something unique.

If you are looking for more traditional venues, Downtown El Paso features the Judson F. Williams Convention Center, Abraham Chavez Theatre and the Historic Plaza Theatre. The Convention Center offers you 133,000 square feet of exhibit space (80,000 is column-free), three halls and 19 breakout meeting rooms — and that’s just the beginning.

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Adjacent to that is the 2,500-seat Abraham Chavez Theatre and within walking distance you will find the 2,000-seat, lovingly restored Plaza Theatre, a scenic motion picture palace built in 1930 refurnished into a state-of-the-art performing arts center.

El Paso also gives each attendee the freedom to explore. The great weather makes it feasible for visitors to enjoy historic, cultural and artistic tours of the city. Unique and charming galleries will keep you visually busy and over 30 irresistible, spellbinding museums to choose from, there will never be a dull moment!

With over 300 days of sun and miles of nature’s playground, El Paso offers hiking, biking and exploration of its outdoor treasures. Visitors can discover Franklin Mountains State Park, Wyler Aerial Tramway, Magoffin Home State Historic Site and Hueco Tanks State Historic Site; all registered with the Texas Park and Wildlife Department.

El Paso… year-round sunny skies, the freedom to explore and an unforgettable meeting experience. HM&T To book your event, contact 915-534-0600 or log on to www.visitelpaso.com.

Austin, The Capital city of Texas! rom world-class music festivals to fantastic outdoor locales, the capital city of Texas provides its visitors and residents with something distinctly Austin to do almost everyday of the year.

Known for being down-home and sophisticated, laid back yet bustling with high energy, traditional and avant-garde at the same time, Austin defines coolness. Yet Austinites remain individualistic and embrace traditions that brand the city's unique, often quirky, identity.

For instance, thousand flock downtown to Congress Avenue Bridge nightly, April through October, to watch more than 1.5 million Mexican free-tailed bats take flight at dusk. As home to the University of Texas and 50,000 college students, the city is awash in burnt orange and white in the fall when the University of Texas Longhorn take the football field. Aside from politics, nothing strikes up a heated discussion more quickly than trying to name the best barbecue around.

Austin celebrates its musical heritage with South by Southwest Music, Film & Interactive Festival each March and the Austin City Limits Music Festival in September. While SXSW is primarily promoted as and industry event, ACL Festival showcaes pure American roots music for ans of all ages and musical tastes to enjoy for three days in Zilker Park.

Long revered as the playground of Texas, Austin stands as the gateway to the scenic

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Texas Hill Country - a vast region of rolling hills, sparkling lakes and fields of wildflowers. Blessed with a temperate year round climate and 300 days of sunshine a year, the city lives for the outdoors.

The city's love affair with all things natural comes into full view at the Lady Bird Johnson Wildflower Center, a 178-acre botanical center honoring the former First Lady's dedication to the environment.

Austin also has unique mixture of hotels and meeting venues to offer meeting planners.

From the historic Driskill Hotel, built in 1886 by cattle baron Jesse Driskill to the brand new Hilton Austin, Austin's largest hotel: with 800 rooms adjacent to the convention center, and both are within walking distance to the Sixth Street entertainment district and downtown business district.

Austin's Convention Center features nearly 900,000 square feet and includes a 43,300 square foot grand ballroom and two columnfree exhibition halls. The facility is also considered one of the most technologically advanced convention facilities in the United States. The Convention Center is also within close proximity of over 5,000 downtown hotel rooms and major attractions. HM&T For more information on planning your next meeting in Austin, contact the Austin Convention and Visitors Bureau at 1-800-926-ACVB or online at www.austintexas.org. www.hispanicmeetingstravel.com | HM&T 31

Sun-Filled Destinations for Great Summer Meetings

Las Vegas A meeting planners paradise as Vegas is the world’s most desirable Shoppers Paradise Drawing an influx of designers and upscale specialty boutiques, Las Vegas destination for both leisure and busi- has become one of the premium world-class shopping destinations in the Headliners such as Harry Winston, Manolo Blahnik, Juicy Couness travel. If there’s one thing plan- country. ture, Jimmy Choo, Dolce and Gabbana now populate the Strip at Fashion Forum Shops at Caesars, Mandalay Place, Desert Passage, Grand ners need not worry about when booking Show, Canal Shoppes, Via Bellagio and the shops at Wynn Las Vegas. meetings in Las Vegas, it’s ensuring that deleFields of Green gates will find post-business activities to suit Whether you are dancing under the lights of the Fremont Street Experience in Downtown Las Vegas or strolling the shops at Monte Lago Viltheir individual preferences and interests. lage at Lake Las Vegas, you are never far from a golf course. The sixty-

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World-Class Cuisine While planning an evening of entertainment, look to the growing roster of gourmet restaurants and unparalleled wine and food adventures in Las Vegas. A host of fine dining and lifestyle magazines – including Bon Appetit, Wine Spectator, Gourmet, Robb Report and Esquire – have honored the city for its fantastic fare and hailed individual restaurants for their exquisite cuisine, created by the likes of Bradley Ogden, Hubert Keller, Alain Ducasse, Emeril Lagasse, and Wolfgang Puck.

Entertainment Capital Year round, Las Vegas offers unmatched entertainment, guaranteed to impress from the Strip to Downtown. Joining headliners Celine Dion (Caesars Palace), Barry Manilow (Las Vegas Hilton) are Toni Braxton (Flamingo) and Broadway favorites Mamma Mia! (Mandalay Bay) and the just opened Phantom – The Las Vegas Spectacular (The Venetian).

The Beatles LOVE (The Mirage) recently debuted while Cirque du Soleil’s KA (MGM Grand) and showgirl classics Jubilee! (Bally’s) and Splash! (Riviera), and comics Penn & Teller (Rio) and Carrot Top (Luxor) continue to wow audiences.

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plus golf courses in Las Vegas, designed by the likes of Jack Nicklaus, Pete Dye, and Tom Weiskopf have put Vegas on the map for golf connoisseurs. Each course offers challenging play and beautiful desertscapes, rolling greens and mountain views.

Relax and Recharge No longer the domain of women, the spa experience has arrived in Las Vegas. Now home to 4 Mobile 4-Star Spas, more than any other city in the country, Las Vegas resorts offer the most luxurious and varied spa experiences anywhere, from the famous Canyon Ranch Spa (The Venetian), the sleek and modern BATHHOUSE (THEhotel at Mandalay Bay), to the young, hip vibe of the Rock Spa (Hard Rock).

Sizzling Nightlife The city famous for having “something for everyone” furthers the proof to its claim when the sun goes down. After dinner, you can experience a variety of night spots with personalities as varied as their own. From elaborately themed clubs to the new wave of upscale “ultra lounges” sweeping the Strip, attendees can choose from a wide array of offerings, including Pure (Caesars Palace), Playboy Club (Palms), Cherry Nightclub (Red Rock), Rouge (MGM Grand), Tao (The Venetian) and Tryst (Wynn Las Vegas). HM&T

Sun-Filled Destinations for Great Summer Meetings

Puerto Rico Invites Meeting Attendees to Leave Passports at Home While Planners Enjoy Significant Cost Savings

eeting planners who take advantage of the “No Passport Required Celebration” will receive a ten-dollar sponsorship per room night while enjoying the ease of knowing that no passports are required of their U.S. delegates. The cash reward can be applied to a variety of meeting costs, including entertainment, theme parties, ground transfers, audio-visual needs or towards Puerto Rico amenities or gifts. To qualify, planners must book new business before June 30, 2007 with a minimum of 250 room nights through the Puerto Rico Convention Bureau.

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No Passport Required Celebration As an example, a group that takes part in the promotion and consumes 500 room nights during their stay in Puerto Rico will receive a $5,000 cash reward that can be applied towards a variety of meeting costs such as enter34 HM&T | Hispanic Meetings & Travel

tainment, theme parties, ground transfers, audio-visual needs or towards Puerto Rico amenities or gifts. Planners can take advantage of this special offer by calling 1-800-875-4765 or visiting meetpuertorico.com/cashrewards for more information.

“We are eager to remind meeting planners that under the new Western Hemisphere Travel Initiative guidelines that will be implemented on January 23rd, passports are still not required by U.S. citizens traveling to or from Puerto Rico,” stated Ramón Sánchez, executive vice president and COO, Puerto Rico Convention Bureau. “Puerto Rico offers groups a familiar U.S. destination with easy entry requirements and an exotic tropical appeal. With the “No Passport Required Celebration”, planners can benefit from a dynamic, memorable and hassle-free Caribbean meeting experience.”

According to the U.S. Department of Homeland Security, on January 23, 2007, U.S. citizens traveling by air between the U.S. and Canada, Mexico, Central and South America, the Caribbean, and Bermuda will be required to present a valid U.S. passport, Air NEXUS card, or U.S. Coast Guard Merchant Marine Document as part of new safety measures. (For more information, visit www.travel.state.gov).

As a U.S. Commonwealth, U.S. citizens who travel to Puerto Rico will not be affected by these new security measures. Just as Puerto Rico enjoys the benefits of sharing the same currency, phone and mail service with the U.S., visitors to/from Puerto Rico can continue to take advantage of the many benefits of being in an exciting and exotic locale, while feeling secure and familiar in U.S. surroundings.

Under the new travel guidelines, the no passport requirement for U.S. citizens visiting Puerto Rico will remain in effect. As with all domestic U.S. travel, visitors to Puerto Rico are required to present valid photo identification, such as a current driver’s license. HM&T For more information on the “No Passport Required Celebration,” contact the Puerto Rico Convention Bureau at 1-800-875-4765 or visit www.meetpuertorico.com/cashrewards.

West Coast Destinations

PORTLAND, OREGON Maybe you’ve heard that the city of Portland, Oregon has been proclaimed as North America’s “Best Big City,” according to Money magazine. But Portland, Oregon is also known at the “City of Roses” where visitors will marvel at the fragent blooms in the majestic International Rose Gardens. ortland is situated one hour from the Cascade Mountains and one hour from the Pacific coast. The city serves as a convenient hub for the area’s excellent outdoor adventure opportunities — from summer hiking and mountain biking to winter snowboarding and downhill skiing on Mt. Hood. The nearby Columbia River is also a favorite spot for Kayaking and fishing. Portland is also recognized as an environmentally friendly town that has revitalized its waterfront along the Willamette River as part of an overall commitment to responsible urban development. Portland has long been known as a clean,

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green and friendly metropolis, with lots to do and even more to see. It’s commitment to the environment is exactly why so many visitors flock there year-round.

Leading the “City of Roses” into the 21st century is its economical, easy-to-use public transit system, which every year transports millions of visitors and residents through the city and its surrounding neighborhoods. Visitors are surprised to learn that TriMet buses, MAX light rail and the Portland Streetcar cost NADA, as passengers ride free of charge throughout the 330-block downtown.

Known as the “Fareless Square” the area is bordered on the west and south by I-405

and on the north by Irving Street. The eastern boundary now extends across the Willamette River to the Rose Garden arena, Oregon Convention Center and Lloyd Center mall.

On the TriMet bus system, which covers the city and its suburbs thoroughly, you’ll find low fares, friendly drivers and full wheelchair accessibility. And since most buses are now equipped with bike racks, mass transit has become more user-friendly for the cycling set. Portland is like no other city in America when it comes to providing mass transit for all its citizens and the many visitors who are amazed with the system.

TriMet’s 44-mile MAX (Metropolitan Area Express) offers train-to-plane service, and door-to-door access to one of the richest collections of visitor attractions. A 10-minuteride from downtown will deliver you to Washington Park station, the deepest underground transit station in North America. The stop, 260-feet below the Earth’s surface, provides nearby access to Washington Park, the Oregon Zoo, the World Forestry Center Discovery Museum, the Vietnam Veterans Living Memorial, Hoyt Arboretum and the Portland Children’s Museum.

A top attraction in the downtown area is the Portland Classical Chinese Garden. Like the traditional Ming Dynasty scholar’s gardens in the ancient city of Suzhou on which it is patterned, the Portland Classical Chinese Garden incorporates five essential elements — poetry, rock, water, architecture and plants.

The gardens were designed to frame a view in each direction. Though the garden is small, people can get lost here among the lush specimens of jasmine, gardenia and mock orange

that stand out in sharp relief against the blank canvas of the white walls.

A moon gate at the far end inscribes a circle around the trees and shrubs of the next courtyard and the Chinese inscriptions over the gate tell visitors to “Read the landscape,” “Listen to the fragrance,” and just let the garden speak to you.

The Portland Classical Chinese Garden (Northwest Third and Everett, 503-228-8131; www.portlandchinesegarden.org) is currently open daily 10 a.m. to 5 p.m.; admission: $7 adults.

The Japanese Garden (611 Southwest Kingston Avenue, 503-223-1321; www.japanesegarden.com) is currently open 10 a.m. to 4 p.m. daily, except Monday when it opens at noon; admission: $8 adults.

Foodies are starting to recognize Portland for its flourishing restaurant scene, especially in the Pearl River warehouse/loft neighborhood, which has turned this downtown district into a good place to walk and browse the many features of the area.

Visitors to Portland will also enjoy the nearby Willamette Valley, a wine region touted for its up-and-coming Pinot Noirs. In addition to fine wine visitors can enjoy one of only three U.S. based sake manufacturers, where you can tour the facility and participate in a sake tasting.

If you’re planning to visit Portland you may want to contact the Portland, Oregon Visitors Association or visit their web site at info@pova.com to learn more about this great destination. HM&T Portland Oregon Visitors Association 1000 S.W. Broadway, Suite 2300 Portland, OR 97205 503.275.9750 800.962.3700 Fax: 503.275.9284 info@pova.com

Bienvenidos a Portland!

Hispanic, Latino or Chicano? People have individual preferences, but Hispanic is the all-inclusive term for people with origins in Mexico, Spain, Puerto Rico, Cuba, Central America and South America. Because Portland’s community includes those from more than 20 Spanishspeaking countries, Hispanic is the preferred term for this guide.

Oregon’s Hispanic population more than doubled in the last decade. More than 80% of those people are of Mexican ancestry.

Most of Oregon’s Hispanic population lives in the tri-county area (Washington, Multnomah and Clackamas counties) in which Portland lies.

More Hispanics live in Washington County, which contains Beaverton and Hillsboro, than in any other Oregon county.

Hispanics have been recorded in Oregon history ever since Spanish explorers sailed along the coastline. In the 1800’s, Mexican vaqueros (buckaroos) came to Oregon to work as cowboys. Other Mexicans came here to mine gold, work on the railroad or operate mule supply packs for soldiers during the Indian wars.

When the military draft of World War II caused a labor shortage on American farms, more than 15,000 Mexican laborers came to Oregon to help harvest the crops. Many remained to work on farms or other jobs or to open their own businesses.

Hispanics make up Oregon’s largest minority.

Now as in the past, Hispanic people contribute greatly to the lives of Oregonians and Portlanders through their culture, cuisine, art and commerce.

Portland Oregon Visitors Association - nfo@pova.com

www.hispanicmeetingstravel.com | HM&T 37

West Coast Destinations

San Mateo County on the San Francisco Peninsula California So you’ve been to San Francisco in the past and you think you’ve seen it all?! Well, as a matter of fact, you probably haven’t. San Mateo County, the area between San Francisco and San Jose and home to the San Francisco International Airport, offers two sides of a gorgeous peninsula – the Coastside and the Bayside. The county is chock full of undiscovered treasures and an abundance of scenic and fascinating attractions that will make your visit to the San Francisco Peninsula a memorable experience.

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istorical landmarks abound in San Mateo County.

From the Ohlones, the earliest inhabitants of the Peninsula, to the Mexican regime, the discovery of gold in California and the growth of the logging industry, and the mansions of the wealthy San Francisco tycoons, the area is a treasure waiting to be discovered by the history buff.

Filoli Estate in Woodside, comprised of a gorgeous mansion and magnificent surrounding gardens, is one of America’s greatest treasures and a not-to-be-missed excursion.

The beautifully preserved Georgian Revival house, situated on a 654-acre estate, was built in 1915 by William Bower Bourn II, owner of one of the richest gold mines in California. The 36,000 square-foot home, containing 43 rooms, 17 bathrooms, 17 fireplaces and 17-foot high ceilings was designed by prominent architect Willis Polk to serve as Mr. Bourne’s retirement residence. The estate was purchased in 1937 by Mr. and Mrs. William P. Roth, heirs to the Matson Navigation Company, who opened the house and gardens to botanical and horticultural societies, garden clubs and distinguished organizations. As a result, the 16-acres of formal gardens became world-renowned for their beauty and are delightful to visit at any season of the year. The estate is now a registered state landmark and is listed on the National Register of Historic Places.

Along with Filoli, San Mateo County was the chosen location for several beautiful mansions built for wealthy San Francisco business tycoons who used the estates as their country homes. The Kohl Mansion in Millbrae (tours by appointment only), former home of Alaska commercial shipping business heir Frederick Kohl, is a 63-room Tudor style home built in 1914 and considered a historical jewel due to its spectacular rooms and fascinating past. Ralston Hall in Belmont (tours by appointment), a Victorian mansion completed in 1868 and furnished with priceless antiques, is situated on what is now the campus of the Notre Dame de Namur University. Lathrop House in Redwood City, a mansion built in 1863, is now a historic post-Civil War house museum.

Historical landmarks such as the Sanchez Adobe in Pacifica, a restored 1848 rancho-era adobe furnished with period pieces; the Woodside Store, a wonderfully-preserved relic of the early timbering operations in California; Pulgas Water Temple, modeled after temples erected near canals and waterways by the ancient Greeks; the Redwood City Fox Theatre, formerly a Vaudeville venue and now on the National Register of Historic Places, presents big-name concerts and events; Allied Arts Guild in Menlo Park, a unique historic garden which is a showplace for artisans was designed after the famous Alhambra and Generalife gardens of Granada, Spain;

PHOTO BY: BLACK SYMPHONY & MITCHELL HOLMAN

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and, finally, the 16 cemeteries located in Colma containing the remains and tombstones of such famous people as Wyatt Earp, Levi Strauss, William Randolph Hearst, Joe DiMaggio, Emperor Norton among hundreds of others, make San Mateo County a fascinating location to explore.

The county’s Coastside area along California’s Highway 1, gives the visitor an opportunity to explore small towns teeming with historical significance and landmarks that date back to the Native American and European settlers, agricultural development and bootlegging. Moss Beach Distillery, a wellknown Coastside restaurant, was a gathering place for silent film stars and politicians during the Prohibition (the restaurant is also famous for its resident ghost, the “Blue Lady”, who haunts the premises.) Also along the coast, you will find San Mateo County’s two historic lighthouses: the 1872 Pigeon Point Lighthouse, the oldest lighthouse remaining on the West Coast and one of the tallest in the U.S., boasts a renowned Fresnel lens comprised of over 1,000 prisms; Point Montara Lighthouse, built in 1875, which was recently transferred by the Coast Guard to the control of the National Park Service.

Since nature has generously provided a splendid yearround climate, a beautiful and pristine environment, and a location convenient to all Bay Area action, San Mateo County is famous for offering fun, pleasure and relaxation. All in all, San Mateo County is a destination not-to-be-missed. For more information on the above attractions and venues, please contact the San Mateo County Convention and Visitors Bureau at 1-800-288-4748 or check our website at www.visitsanmateocounty.com. We are here to ensure that your trip to San Mateo County is truly an unforgettable experience.

Natalie Ortiz-Ramos joined the San Mateo County Convention and Visitors Association in November 2006 as the Eastern Region Sales Manager. Prior to joining SMCCVB. she was director of marketing for a nonprofit association. Natalie also has over ten years of combined meeting planning and hotel sales experience. She manages and services East Coast and National Accounts for the bureau, and is actively working to increase San Mateo County’s visibility within the Hispanic meeting planning market. www.hispanicmeetingstravel.com | HM&T 39

West Coast Destinations

Tanya Houseman works with international, national and regional press to promote San Francisco as a destination. She has worked in the hospitality industry for almost two years, but h e r c a re e r s p a n s many industries promoting Festival de la Familia, the largest one-day festival celebrating Latino culture in Northern California; The Sacramento Bee newspaper; the California Anti-Smoking Campaign for the California Department of Health; University of California, Davis; and Sutter Health @ Work. She has won numerous awards for copywriting and for public relations.

Deja tu corazón en San Francisco

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an Francisco has much to offer Latinos who want to connect with their heritage. The heart of San Francisco’s predominantly Hispanic neighborhood is 24th Street, a colorful collection of restaurants, taquerias, Mexican bakeries, fresh produce markets and specialty shops. Mission Dolores at 16th and Dolores streets is the oldest structure in San Francisco. Many of The City’s pioneers are buried in an adjacent cemetery. The largest concentration of murals in the City, each reflecting the pleasures, passions and pitfalls of their respective creators, adorn buildings, fences and garage walls throughout the neighborhood. Precita Eyes Mural Arts and Visitors Center* takes visitors on a tour of more than 70 murals in a six block walk with a professional muralist guide.

Visitors can also visit the Mission Cultural Center for Latino Arts,* a multicultural nonprofit organization committed to the preservation and development of Latino arts and culture.

Step outside the Mission and visit murals by Diego Rivera. At the Pacific Stock Exchange, (Alegoría de California, 1931), 115 Sansome St; San Francisco Art Institute Diego Gallery, 800 Chestnut St., 415-771-7020; and City College San Francisco, 50 Phelan Avenue, call Debra Porter Valdez, 415-239-3127.

There is also the Mexican American Museum at Fort Mason Center, Building D: (http://www.mexicanmuseum.org/).

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No matter which time of the year, there are plenty of Latino events:

Tanya Molina Houseman Public Relations Manager San Francisco Convention & Visitors Bureau 415-227-2651

MAY (TBA) 17th Annual Mural Awareness Festival 415-285-2287 www.precitaeyes.org The Annual Mural Awareness Month Festival celebrates muralism, muralists and community art in the Bay Area. This year marks the 30th anniversary of Precita Eyes Mural Arts & Visitors Center; details to be announced.

MAY 5 Cinco de Mayo Festival Mission District, 415-206-0577 www.cincodemayosf.com San Francisco’s celebration of this Mexican national holiday unfolds in Parque de Ninos, 23rd Street between Folsom and Treat, for a day of family entertainment and fun.

Wendy Ramirez is a National Sales Manager with the San Francisco Convention & Visitors Bureau for the East Coast and Inter-

MAY 26-27 Carnaval 2007 Mission District, 415-920-0125 www.carnavalsf.com San Francisco’s version of Mardi Gras, and one of its largest annual public events, featuring exotic carnaval dancers with a mixture of latino, jazz, samba, Caribbean and more. Festive parade on Sunday morning draws upon a broad cultural pageantry.

national Markets. She has worked in the hos-

JUNE 9-24 (WEEKENDS ONLY) Ethnic Dance Festival Palace of Fine Arts Theatre, 415-474-3914 www.worldartswest.org One of the largest events of its kind in the country featuring real people, real dances and real music of Northern California communities. http://www.mexicanmuseum.org/ Nuevo Arte: Colección Tequila Don Julio

She was born and raised in El Cerrito, CA, a

pitality industry for 10 years with a strong hotel sales background, most recently with the Omni San Francisco. Wendy is the daughter of a Mexican-American and PortugueseAmerican father and a Swedish-American, Irish-American and Native-American mother.

Mecca for diversity. Wendy did attend San Francisco State University where she studied La Raza Studies. She is a member of the Northern California Chapter of

Meeting

Professionals International. She may be reached at wramirez@sfcvb.org

San Jose: A Historical Look San Jose has a rich history filled with ethnic diversity much like the people that live here today.

From Indians to Early Spanish Pueblo – 1700’s • For thousands of years before the arrival of European settlers, the area now known as San Jose was inhabited by several groups of Ohlone Native Americans.

• San Jose was founded in 1777 by colonists led to California by Juan Bautista de Anza. De Anza returned to Mexico City before any of the settlements were actually founded, but his name lives on in many buildings and street names.

• San Jose was originally a farming community developed to provide food for the presidios of San Francisco and Monterey. The pueblo was located in what is now known as the Plaza de César Chávez.

Gold Rush Impacts City – 1800’s • During the California Gold Rush period, the New Almaden Mines just south of the city were the largest mercury mines in North America.

• Since mercury was used to help separate gold from ore, this was a significant discovery. Mining operations began in 1847.

ture capital, and the evolving military and commercial demand for electronic and biomedical products.

• The predominate industry in the valley at the end of World War II was small scale food processing and distribution.

• The 1950’s saw the birth of the semiconductor industry. Fairchild Semiconductor Corporation became the first firm to manufacture exclusively in silicon. It is estimated that that more than 70 high-tech companies are direct or indirect descendants of the Fairchild Corporation.

• 1971 Don Hoefler first used the phrase “Silicon Valley.”

• Apple Computer went public, solidifying the future of the PC. • The www explosion began in 1995 with Netscape having the biggest IPO in history.

• On March 27, 1850, San Jose became the first incorporated city in the state of California.

• Globally recognized companies who got their birth in Silicon Valley include HewlettPackard, Intel, Apple, Cisco, Adobe, eBay and Sun Microsystems. These companies have developed and commercialized some of the most important technological advancements used today. In so doing, they transformed a predominantly agricultural region into the world’s technology hotspot.

• 1862 San Jose State University was founded.

Today’s San Jose

• The importance of the mercury industry at the time explains why the local newspaper is named the Mercury News.

Transition from Agriculture to Technology – 1900’s The rise of Silicon Valley from the 1930s to the 1990’s was shaped by successive waves of innovation and entrepreneurship, the emergence of new forms of financing such as ven-

Today, technology remains the city’s largest employer, employing more than 300,000 people in over 6,000 technology companies.

Though this contrasts sharply with the valley’s humble beginnings, it has also contributed to the rich diversity and culture of innovation that is now home to almost 1 million people. HM&T

ED PARDO, SAN JOSE CONVENTION & VISITORS BUREAU Advertising professional Ed Pardo has served as Creative Services Director for the San Jose Convention & Visitors Bureau (SJCVB) for the past four years.

With over 10 years of advertising and creative services experience under his belt in various companies such as AT&T Wireless, NEC Electronics, Well Fargo Online and the San Jose Sharks. Ed eagerly joined the SJCVB in 2002 and was quickly promoted. Working with the Senior Director of Marketing, he oversees the day-to-day brand development and production for the SJCVB, including direct marketing and web marketing and development. Raised in San Diego by Bolivian parents, Ed nurtured a talent for electrical engineering at the University of Southern California, earning a Bachelor’s in 1992. When developing his career path, however, Ed’s secret passion for advertising and design emerged, and he began working in creative services in various roles.

Over the past 10 years he has won several coveted advertising awards, including Addy Awards, Icon Awards, Hospitality Sales and Marketing Awards International’s Adrien Awards, among others.

When asked why he loves working for the SJCVB, Ed replied, “I feel really lucky to be able to help market such an exciting and diverse visitor destination.

San Jose’s a fun place to promote, where Silicon Valley meets exotic cultures and cutting edge meeting and cultural venues, fun family attractions and world-class shopping and dining. I also have something really innovative to market, which is our unique Team San Jose partnership – an alliance of representatives from the business community (including the SJCVB), cultural facilities, organized labor and hoteliers. Team San Jose enables us to offer meeting planners one-stop shopping for their conventions, where one person or team does everything, from organizing housing and event permits to flexible, cost-effective services such as custom menus. No other CVB can offer that, so I get to be part of something really new to the hospitality industry.” www.hispanicmeetingstravel.com | HM&T 41

HM&T

speakersbureau Victor Gonzalez, One of America's top Hispanic motivational speakers, sales trainer and author of "The Logic of Success." Victor is a new breed of professional speakers with genuine content and powerful delivery. He has been named Best Speaker in the College Market and winner of the Best College Diversity Speaker.

Manuel Medrano, A masterful speaker who engages and captivates audiences with compelling presentations. A Harvard Law School lawyer, Federal Criminal Prosecutor and Emmy-Award winning network correspondent for ABC News on the Supreme Court. He has braved death threats to successfully prosecute drug cartel leaders in the death of federal drug agent, Enrique Camarena.

He is the recipient of numerous awards for his trial lawyer achievements.

Julia Muguerza Hispanic Division Director, Corporate Icon does image consulting, speaking engagements and business group image training for corporate clients and confidential individual clients.

Patsy Cisneros A co-founder of Corporate Icon is a professional speaker and consultant who specializes in nationwide training for business and politicians to utilize their image as a powerful marketing and brand recognition tool.

Ruben Gonzalez,

Deborah Deras

A three-time Olympian, a peak performance expert and a motivational speaker. A master storyteller, Ruben is one of the most genuine, approachable people you will ever meet. He is the author of The Courage to Succeed and he has appeared on ABC, CBS, and NBC and featured in Time Magazine.

A charismatic speaker, trainer, and life coach on topics of Motivation, Time Management, Life Balance, Peak Performance and Diversity.

Carlos Conejo, A highly sought after management consultant and expert on the explosive multicultural marketplace, Carlos specializes in the Foodservice, hospitality and meetings and conventions industries. He is the author of the Crabs of Santo Domingo: The Power of Working Together.

Franco Soldi, A bilingual, Spanish and English author and motivational speaker, he will leave your audience asking for more. His unique seminars are marketed to the corporate world and the strong motivational content of the shows transmits a powerful message everyone can use. Soldi's Metamorphoses® via the most fascinating form of communication known to man...Entertainment!

Bobby González A nationally known lecturer, storyteller and poet was born and raised in New York City. Author of "The Last Puerto Rican Indian" he has lectured at many institutions, including Yale University and performed at Carnegie Hall. He is a messenger helping us deal with contemporary challenges.

Dr. Camilo Cruz Dr. Camilo Cruz - A prolific author of several international bestsellers, Dr. Cruz is a sought after motivational speaker and business coach. He is recognized in the Hispanic market as one of the most influential speakers on personal and organizational success. His clients include At&T, Coca Cola, 3-M and Motorola, and educational institutions in the U.S. and abroad.

Daniel Gutierrez A master motivational speaker and marketer with a heart for what inspires people. His counsel, "Accept your greatness. True passion burns within us and it is best to live our lives, every day, from greatness!"

Daniel is also the founder of the Latino Empowerment Foundation, whose mission is to empower young Latinos in the arts and education.

HISPANIC VOICES We Have a Positive Message to Share With You! Dynamic, Experienced, Effective & Memorable Speakers The HM&T Speakers Bureau is a full-service Speakers and Entertainment Bureau, staffed with the industry's most knowledgeable professionals. The speaker's bureau is a subsidiary of GVR Public Relations Agency, Inc. GVR's HM&T Speakers Bureau has the ability to recognize the best talent and to suggest the kinds of programs most suitable for any given event. All our speakers are bilingual, English and Spanish.

Pegine Echevarria She has been called the Wow of Wows, her team building, diversity leadership, speaking and coaching services has resulted in generating applause from such notables as Montel Williams, Senator Hilary Clinton and Congresswoman Nydia Velasquez. Pegine is a published author and has appeared on CNN, MSNBC, ABC, CBS, NBC and many other shows.

When you call the HM&T Speakers Bureau you can be assured you will get the best speaker to meet the expectations of your audience.

Jimmy Cabrera, CSP A dynamic and energetic speaker, riveting his audience’s attention through the very last sentence. His listeners receive practical techniques that can be used immediately. He has earned the National Speakers Association Certified Speaking Profession “CSP” designation. At present there are approximately 4,000 members within this association, and less than 8% have earned this prestigious certification.

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Call: 281-333-1755 or 281-333-1881 and let us help you! www.hispanicmeetingstravel.com.

Xavier Cortada Miami artist and attorney

X

avier Cortada has spoken to diverse audiences on six continents. He has addressed important social issues such as the environment, cultural identity, justice, community development, health, and education. His lectures, like his art, inspire individuals in a community to strive in creating a better society.

Cortada is well known for his national mural campaigns and collaborative public art projects. He has worked with groups across the world to produce numerous large-scale murals and community art projects, including: eco-art installations on Miami Beach and Antarctica, International AIDS Conference murals in Switzerland and South Africa, peace murals in Northern Ireland and Cyprus, and child welfare murals in Panama and Bolivia.

"His lectures, like his art, inspire individuals in a community to strive in creating a better society by addressing our interconnectedness to one another and to our planet."

The Cuban-American artist’s work and writings are preserved in the Xavier Cortada Collection of the University of Miami Libraries Cuban Heritage Collection. He has been honored in the Congressional Record and with Xavier Cortada Day Proclamations by the City of Miami, Miami Beach, and Miami-Dade County.

The Miami artist has received numerous awards for his volunteer work, including the prestigious Millennium International Volunteer Award from the U.S. Department of State/USA Today (for his work in Spain, Portugal, Sierra Leone, South Africa, Mauritius, Kenya Tanzania, Colombia, Bolivia, Honduras and Guatemala) and the Florida International Volunteer Corps 1999 Outstanding Achievement Award (for his work in Costa Rica and Panama). In February 2000, Cortada was invited by the Holy See to participate in the Vatican’s Jubilee Day for Artists and met Pope John Paul II. In 2006, he received the National Champion for Children Award from the Child Welfare League of America.

For more information about the artist, please visit his website www.cortada.com.

In 1964, Cortada was born in New York to Cuban refugee parents and was later raised in Miami. He holds three degrees from the University of Miami – a Bachelor of Arts, Master of Public Administration and Juris Doctor.

Upon graduation from law school, he served on the faculty of the University of Miami School of Medicine Department of Psychiatry and Behavioral Science as Director of the Juvenile Violence and Delinquency Prevention Programs. In 1997, Cortada traded his briefcase for a paintbrush became a full-time artist.

Since then, Cortada has exhibited his work in museums, galleries and cultural venues across the Americas, Europe, Africa and even Antarctica. Cortada has also created art for the White House, the World Bank, the South Pole Station, The Florida Supreme Court, The Museum of Florida History, and the Miami Art Museum. In his hometown, his commissioned work hangs in City Hall, County Hall, the Miami Children’s Museum, and the facade of the Juvenile Courthouse. Corporate commissions include Bacardi, General Mills, Hershey’s, Heineken, HBO and Nike. www.hispanicmeetingstravel.com | HM&T 43

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Yasmin Davidds Y

asmin Davidds is the visionary entrepreneur and author of Empowering Latinas: Breaking Boundaries, Freeing Lives, the book that infused the Latina Empowerment movement in the U.S. Davidds is dedicated to empowering individuals and organizations by offering them valuable tools to overcome barriers and become change

agents of both their lives and their organization. She is an international best-selling author, empowerment specialist and Hispanic Market Strategist specializing in the U.S. Hispanic Market.

Recognized and highlighted as one of the Top Leading Latinas by Hispanic Magazine, and also featured as one of the most influential Latinas in The Book of Latina Women:

Yasmin delivers through her powerful and inspirational speeches a simple but profound message: "People will only treat you the way you allow yourself to be treated. If you want others to respect you, begin by respecting yourself first. That means standing up for yourself and not allowing anyone to mistreat you in any way."

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150 Vidas of Passion, Strength and Success, Davidds delivers through her inspirational speeches a simple but profound message.

Leveraging her Hispanic Market expertise and national media relationships, she has strategically positioned brands as Hispanic leaders by developing brand associations between U.S. corporations and Hispanic cause-related marketing campaigns.

Davidds broke ground when she hosted her own television talk show in which she addressed issues affecting all women from a Latina perspective. The groundbreaking Empowering Latinas: Breaking Boundaries, Freeing Lives, Davidds’ internationally bestselling book, along with her self-help system, The Latinas 7 Principles, are dedicated to Latina empowerment. In 2006, she crossed over to mainstream and addressed all women in her most recently released book Take Back Your Power: How to Reclaim, Use It and Keep It To Get What You Deserve. Her next book You Go Girl: Give Your Daughter the Tools to Become Powerful Women is set to be released Summer 2007.

Davidds graduated from the University of Southern California in 1995 with a degree in Business Entrepreneur. After her corporate experience with Philip Morris, she went on to receive her Masters Degree in Women Studies. In order to incorporate an all-around approach to her studies, she attended the University of Cambridge in Great Britain, where she studied gender roles in a variety of ethnic groups. Since 1993, Davidds has advised and presented to thousands of individuals, organizations and corporations. Her client list includes Proctor & Gamble, Chrysler Corporation, Ford Motors Company, Nordstrom’s Inc., The Boeing Company, U.S. – Mexico Hispanic Chamber of Commerce, Los Angeles Unified School District and many more organizations and corporations nationwide.

Davidds serves on the Board of Directors for HOPE (Hispanas Organized for Political Equality), and is a graduate of their HOPE Latina Leadership Institute. She has been an integral member of the San Diego State University Associated Council, SDSU Finance Board and SDSU Associated Executive Committee. As a member of the Board of Directors of the USC Mexican-American Alumni Association, she has helped to provide Latino/a students with over one million dollars in scholarships. As a director for Power 106 radio station’s foundation—the leading radio station in Los Angeles— she identifies pertinent issues affecting the Latino/a community and assists in developing programming to address these issues.

"Dr. Jo, your presentations are so informative, energetic, motivational and most of all fun. You took us from no presence to a powerful presence. We only wish we had access to you all of the time. You are a small, but powerful package."

Kimberly Robinson, Director New Leader Program

r. Jo Ann Piña is one of the most acclaimed experts in cross-cultural communication. She is a leading authority in Hispanic culture and Hispanic values. Dr. Jo works with companies who want to better reach the hot, hot Hispanic market and with leaders who want to have more influence with their multicultural customers and co-workers. Dr. Jo’s extensive experience is literally a “Who’s Who” in the industry. She is a former professor and counselor at Montgomery College and corporate trainer for Anthony Robbins. Dr. Jo is on the graduate faculty at Johns Hopkins University; she’s also a certified Meyers-Briggs trainer, a mediator and an executive communication coach.

Dr. Jo is the diversity PEG Chair for the National Speakers Association and the only Latina Ph.D in this prestigious association.

How To TAP The 2 Trillion Dollar Multicultural Market

With Dr. Jo, you will discover how to:

success in this age of multicultural, dual

D

Penetrate the hot, hot Latino market Ensure your message and ideas are getting across Understand the impact cultural values have on communication styles Influence your boss by leading up Uncover the unwritten, unspoken rules for success in your organization

Are you reaching your target cultural market or the huge multicultural labor force? If you want better penetration in the multicultural market, especially the hot, hot Hispanic market, Dr. Jo Ann Piña is the person to call. Your influence and ability to penetrate a cultural market

"Fabulous, Dr. Jo! Your keynote stirred us to understand how Hispanic values drive behavior and influence communication styles in the workplace. Your dynamic message was just what we needed to bring a better awareness of the Hispanic community within the meetings and hospitality industry. Our participants said you were ‘challenging and exhilarating’ with ‘fantastic energy and delivery!"’

Margaret Gonzalez President & CEO International Association Hispanic Meeting Professionals

increase when you understand a culture’s unique values and customs. If your company is struggling to recruit and retain a strong multicultural workforce, Dr. Jo can provide the missing piece for real gender workplaces. Her stimulating, information-rich speeches, workshops and consulting services are all aimed at making sure you are getting across your message as well as increasing your influence and your results. HM&T

"Your expertise and instructional stills in communication, coaching, cross-cultural communication and diversity made a major contribution to the success of several nation-wide multi-media training programs for over 7,500 to 10,000 employees, supervisors and managers.Whether it is one-on-one coaching of troubled managers or 300+ in a hotel ballroom, your content, delivery, energy and ability to inspire others distinguishes you as ‘simply the best!’"

Ben Alexander ACT, Inc. www.hispanicmeetingstravel.com | HM&T 45

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Dr. Jo Ann Piña

"Dr. Jo, it is not only your magnetism that keeps audiences at rapt attention when you make a presentation, it is your ability to establish an almost instantaneous rapport with an audience. At this event, you did it again! Moreover, your high energy level is contagious; there is no time to get bored if Dr. Jo is around. Your content is so stimulating, you are bombarded with comments, questions, and stories. You handle those with aplomb and still manage to remain pretty close to established time frames.

Amazing!!!"

C. Sylvia Proctor, Secretary NOVA Chapter NFBPA

D E S T I N AT I O N S

Beauty Visits Laredo T

he gorgeous Megan Ellis, MISS TEXAS USA© 2007, captured her title last year at the Laredo Entertainment Center (LEC) in Laredo, Texas. The exuberant 19-year-old visited the border city again in November to be part of several tourism-related activities. As the host city for the MISS TEXAS USA© pageant since 2004, Laredo has gained significant exposure from the show’s statewide broadcast. Now, the Laredo CVB is looking to capitalize on this by working with Megan to market the destination to groups.

Megan’s itinerary in Laredo was as eclectic as The Gateway to Mexico itself. Her visit took place just as 3,000 youth gathered there for the Region X Catholic Youth Conference.

As one of the largest conferences ever held in Laredo, attendees included young people from Texas, Oklahoma and Arkansas. The occasion marked the first time the conference was held in a border city and the 3-day event took place without a glitch.

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A couple of nights before the youth conference kicked off, Megan was invited to draw the winner of a season ticket-holder raffle during a Laredo Bucks hockey game at the LEC. The two-time CHL champion Laredo Bucks are the pride and joy of Laredoans who flock to the home games to cheer for their team. She noticed the amazing transformation of the LEC, from pageant stage, to ice hockey arena, to concert venue and conference platform.

While the youth were enjoying themselves at the LEC, the Laredo CVB was busy welcoming another group to the recently renovated La Posada Hotel & Suites. The U.S.-Mexico Border Counties Coalition was holding its annual conference in Laredo and bringing together more than officials from 24 border counties to discuss key issues. Laredo’s historic downtown district offered the perfect itinerary option for both shopping and sightseeing.

MISS TEXAS USA© pageant sponsor, Wells Fargo Bank, invited Megan to be part of

the Washington’s Birthday Celebration (WBC) Poster Unveiling. Each year since 1898, an artist’s rendition commemorates the threeweek February extravaganza which has gained recognition across the U.S. for its unique pageantry. Washington’s Birthday Celebration is a patriotic celebration of Laredo’s bi-national heritage complete with glitter and sequins.

Megan saw first hand that in Laredo there are plenty of rooms and meeting space to host groups of varying sizes. Offering 15,000 square feet of meeting space and located in the heart of Laredo’s historic district, the Spanishcolonial style La Posada Hotel & Suites boasts a 14-million dollar renovation and gorgeous rooms that look over the Rio Grande. Opened recently, the 150-room Embassy Suites includes 5,000 square feet of meeting space.

The 202-room Holiday Inn, also featuring meeting space, is walking distance from the Laredo Civic Center, home to the annual Laredo International Sister Cities Festival. This Festival fills up the 24,000 plus square feet of adjustable Civic Center meeting and exhibit space and is sure to be a fit for your next event.

This occassion, held in conjunction with the 44th annual U.S.-Mexico Sister Cities International conference, brought in over 500 visitors and attendees this January.

To complete her Laredo tour, the sash-touting Miss Texas had breakfast with the local media. Members of the media were treated to an enlarged version of a newly unveiled Laredo CVB advertisement featuring the young woman’s crowning moment as a backdrop for interviews and photos. “She came, she saw, she conquered -- and she enjoyed Laredo!,” states the ad.

Beauty will visit Laredo again in July 2007 for the next MISS TEXAS USA© Pageant.

Like Megan, the new batch of 130 contestants will experience Laredo’s hospitality during a week that will showcase the best of the city’s distinct border flare.

In Laredo, every group gets the red carpet treatment, although it sure is nice to have Texas royalty by your side. HM&T