Hispanic Meetings & Travel - Spring 2017 by Hispanic Meetings & Travel

contents SPRING 2017 | VOL/ 19 | NO/1

8 19

Cover Story

Feature

8 | EAST COAST MEETING

19 | FLORIDA - MARCO ISLAND

DESTINATIONS Baltimore – Curio Collection by Hilton Arrives in Maryland with charming hotel on Baltimore Inner Harbor Waterfront. Washington, DC – Washington Marriott Georgetown, the first Marriott hotel built in the nation's capital in 1981, has completed its $28 million dollar transformation. Philadelphia – The Ritz-Carlton, Philadelphia, a storied hotel on the Avenue of the Arts, was originally built as a reproduction of the Pantheon when it opened in 1908.

Norfolk – Doors have opened to Norfolk's highly anticipated Hilton Norfolk The Main in the center of the coastal Virginia destination. Atlantic City – Borgata Hotel Casino & Spa announced the unveiling of its 18,000 square-foot Central Conference Center. New York City – DoubleTree by Hilton, announced the opening of DoubleTree by Hilton Hotel New York Times Square West, located in the heart of bustling Manhattan.

JW Marriott Hotels & Resorts, the global luxury brand that is part of Marriott International's luxury brands portfolio, has debuted JW Marriott Marco Island Beach Resort.

Departments 4

| EDITOR’S COMMENTS

| INDUSTRY BRIEFS –

20 | CALENDAR OF EVENTS 21 | INTERNATIONAL TRAVEL Anantara Hotels, Resorts & Spas launches the first Anantara in Europe, with Anatara Vilamoura Algarve.

22 | TECHNO SAVVY Marriott re-imagines it's mobile app to meet the needs of modern world travelers.

In the Next Issue SUMMER 2017

• TEXAS SIZE DESTINATIONS • GOLF & SPA RESORTS • ON THE GULF COAST • CVB DIVERSITY INITIATIVES • EUROPEAN TRAVEL

www.hispanicmeetingstravel .com | HM&T

Editor’s Comments PUBLISHER

Can the Travel Industry Survive the Trump Administration?

he biggest question everyone in the industry is currently asking themselves is: "Can the Travel Industry Survive the Trump Administration?" While the travel ban issued by the President against 7 Middle Eastern countries may not have a severe impact to the tourism industry from these countries' citizenry in itself, it can have an indirect affect on travel from other countries in the region whose citizens do account for large numbers of travelers to our country. Will citizens from countries not on the travel ban list be deterred from traveling to the U.S. for fear of discrimination towards anyone of Middle Eastern descent? Will these visitors decide to vacation this year in Europe, Asia or Canada instead of America? Another discouraging factor is the manner in which the ban was implemented. The chaos and confusion by the customs and immigration departments as well as the airline sector was off setting to any traveler that has a trip planned to the U.S. even more so for those who were simply thinking about taking a trip here. The timing of this travel ban is also of concern. Travel to the U.S. was beginning to reach pre-9/11 numbers, according to the latest Department of Commerce data. It has been a long 15 years of recovery for our industry and the thought that an impulsive, non-thought-out policy could derail this progress is discouraging of what, if anything, this new administration could possibly do to positively impact international travel to the U.S. Fortunately, a few judges throughout the court system have determined the travel ban to 4 HM&T | Hispanic Meetings & Travel

be illegal and have managed to rescind the order. Unfortunately, though, the damage has been done and the tone this administration has set for welcoming, or the lack there of, foreigners will no doubt place a negative stain on the meetings & travel industry. It will be interesting to see the first quarter data and reports from travel industry leaders such as Priceline, Expedia and the major airlines to determine the impact this attempted travel ban has. It will be up to us who work in the meetings and travel industry to stay vigilant of any future policy the Trump administration may roll out that could negatively impact the industry. We will be the ones who need to speak up, let our concerns be known to our Congressional representatives and to advocacy groups such as the U.S. Travel Association. But beyond policy and politics we must continue to welcome our meeting attendees, our hotel visitors and our city's tourists. We must be the welcoming committee that shows the world that America is still open for business, still happy to host visitors, still willing to open our doors to friends and strangers alike. ¡Que nuestra hospitalidad nunca se apague! María de la Luz González Publisher and Editor

Gonzalez Global Media, LLC. www.GonzalezGlobalMedia.com

EDITOR María de la Luz González mdgonzalez@hispanicmeetingstravel.com FOUNDER & CONTRIBUTING EDITOR Margaret Gonzalez mgonzalez@hispanicmeetingstravel.com

DESIGN & PRODUCTION MARGIL VILLARREAL DESIGN CREATIVE DIRECTOR - Margil Villarreal ASSOCIATE ART DIRECTOR - Christian Villarreal www.margilvillarreal.com

ADVERTISING Steven Gonzalez sgonzalez@hispanicmeetingstravel.com

Maria Gonzalez mdgonzalez@hispanicmeetingstravel.com

CONTRIBUTING WRITERS AHAA, Anantara Hotels, Borgata Hotel, Hilton, Hispanicize, Maria Gonzalez, Marriott, Ritz-Carlton, Wyndham

PHOTOGRAPHY AHAA, Anantara Hotels, Baltimore CVB, Borgata Hotel, GGM Agency, Hilton, Hispanicize, Marriott, Ritz-Carlton, Wyndham

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W E B PA G E www.hispanicmeetingstravel.com WEB MASTER - Gonzalez Global Media, LLC. Hispanic Meetings & Travel ISSN #1527-8387 is owned and published by Gonzalez Global Media, at 2600 South Shore Blvd., Suite 300, League City, Texas 77573 C 1999-2017 All Rights Reserved. Hispanic Meetings & Travel cannot by held responsible for unsolicited material. The publisher does not assume any responsibility for any unsolicited material and will return only those accompanied by stamped selfaddressed envelope. We reserve the right to edit all copy. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior permission of the publisher. Subscription rates: $30.00 per year within the USA, $52.50 in Canada, and $75.00 elsewhere. All subscriptions must be paid in U.S. currency. Single copies: U.S. $5.00, Canada $8.75, and $12.50 elsewhere. Produced in the USA.

Industry Briefs

U.S. Olympic Gymnastics Champion Laurie Hernandez to receive Latinovator Award at Hispanicize 2017 U.S. Olympic gymnastics gold and silver medalist and Dancing with the Stars champion Laurie Hernandez, the 16-year-old dynamo who blazed into America's heart during the Olympic Games Rio 2016, will be awarded with the 2017 Latinovator Award at the eighth annual Hispanicize 2017 Week, April 3 - 6. "Laurie's achievements bring an instant smile to everyone because in addition to being a great Olympic champion, she represents a new wave of Latinas who dare to dream big and confidently shine as they reshape the face of America," said Manny Ruiz, founder and CEO of the Hispanicize Media Group that owns Hispanicize Event. "We are delighted to welcome Laurie to Hispanicize at the start of what is sure to be a legacy-making sports and celebrity-filled career." Born in New Brunswick, NJ to Wanda, a social worker and Anthony Hernandez, a New York City county clerk, Laurie began taking gymnastics at age five after she became bored with dance class. Nicknamed the "Human Emoji", the 16-year-old gymnast is the first U.S. born Latina to join the U.S. women's gymnastics team since 1984 and was also one 6 HM&T | Hispanic Meetings & Travel

of the youngest members of the 2016 U.S. Olympic Team. Most recently, the breakthrough star released her first book "I Got This: To Gold and Beyond". At Hispanicize, Laurie will take center stage at the Latinovator Award lunch on Tuesday, April 4th, sponsored by CrestÂŽ in partnership with P&G Orgullosa, for whom she's a national spokesperson. To celebrate this prestigious recognition with conference attendees, Laurie will also be available in the Crest and P&G Orgullosa suite for a meet-and-greet and photo opportunities. Established in 2012, the Latinovator Awards recognize Latino celebrities, business professionals and other high achievers who have become crossover successes or whose stories of achievements are remarkable or inspirational. Each of the innovators will be present-

ed individually with their awards at a special general session and discuss their inspirations, challenges, business habits and road to success. Laurie joins the 2017 Latinovator Award class that already includes Noticias Telemundo and NBC News anchor Jose Diaz-Balart. Previous Latinovator recipients include acting legend Rita Moreno, television icon Don Francisco, veteran actor Luis Guzman, journalist Soledad O'Brien, iconic producer Emilio Estefan, news anchor Maria Elena Salinas, famed musician Sheila E., Cuban dissident and blogger Yoani Sanchez, actor Carlos Ponce and others. Hispanicize 2017 Week will feature more than 200 speakers in 100+ sessions, town halls, workshops, fireside chats and keynotes. Hispanicize 2017 also features the Second Annual DiMe Summit, the first annual Hispanicize CMO Summit, the Third Annual Tecla Awards, the 4th annual Positive Impact Awards and Second Annual NAHJ Spanish-language Journalist Conference. This year's event is being produced in collaboration with the National Association of Hispanic Journalists, PRWeek, the Latino Startup Alliance and Black Tech Week. The event will take place in downtown Miami's JW Marriott Marquis Hotel, April 3-6, 2017. For more information visit HispanicizeEvent.com.

About The Hispanicize Event Now in its 8th year, Hispanicize 2017 Week (#Hispz17) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. Hispanicize 2017 is expected to gather more than 3,000 of the nation's most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami's JW Marriott Marquis Hotel, April 3-6, 2017. The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico. The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen and the Hispanic PR Blog.

Industry Briefs • Business Expansion: Earlier this month, Wyndham Hotel Group announced the acquisition of Fën Hotels, dramatically expanding the Company's presence in Latin America with hotels across Argentina, Peru, Costa Rica, Uruguay, Paraguay and Bolivia. This acquisition will allow Wyndham Worldwide to grow faster in the region and to improve its ability to offer unique vacation experiences around the globe.

Wyndham Worldwide Receives Highest Ever Rating for Corporate Inclusion by Hispanic Association on Corporate Responsibility

yndham Worldwide has been recognized by the Hispanic Association on Corporate Responsibility (HACR) for the Company's efforts to include Hispanics in employment, procurement, philanthropy and governance. Attaining a score of 90, 2016 marked Wyndham Worldwide's highest rating since its participation in the HACR Corporate Inclusion Index, which has been conducted annually since 2009. "The HACR recognition reinforces the ongoing commitment we have made to focusing on Hispanic inclusiveness," said Patricia Lee, senior vice president of Human Resources and chief diversity officer, Wyndham Worldwide. "As a global hospitality leader, we see our diverse workforce as a competitive advantage, infusing different perspectives and reflecting the customers and the communities we serve." Recognizing the business case for diversity, Wyndham Worldwide embraces a culture of inclusion that supports its associates and its business goals. From providing forums for discussing the unique perspectives of Wyndham Worldwide's Hispanic workforce to increasing the Company's presence in Latin America, Wyndham Worldwide participates in a range of programs and initiatives to cultivate a fully diverse company:

• Associate Business Group: ¡FUERTE! is an associate business group that provides a positive and inclusive forum for the unique insights of the Hispanic/Latino culture to contribute to the success of the Company and within our communities. Open to all associates, the group provides professional opportunities to members and gives a voice to the Company's Hispanic/Latino associates, who in turn expand the Company's perspective about this growing population. • Consumer Focus: Recognizing that embracing inclusivity is simply good business, Wyndham Worldwide appeals to diverse consumers. For example, during Hispanic Heritage Month, the Company invited associates to participate in a learning lab regarding Wyndham Worldwide's Hispanic Market Initiative. The discussion explored the Hispanic marketplace's rapid growth and opportunities for the Company to reach this powerful demographic in a meaningful way.

• Community Engagement: During Hispanic Heritage Month, Wyndham Worldwide hosted several events, including a keynote address by Cid Wilson, CEO and President of the Hispanic Association on Corporate Responsibility (HACR). Mr. Wilson shared how HACR directs programs and initiatives aimed at encouraging Fortune 500 companies to strengthen Hispanic inclusion and highlighted ways associates can become involved in HACR's 2017 Leadership Development Program. In addition, Wyndham Worldwide has partnered with the Congressional Hispanic Caucus Institute to provide college scholarships to deserving students of Hispanic descent. • Diversity & Inclusion Programs: The Company offers a variety of diversity and inclusion programs for all associates, including leadership training programs, mentoring opportunities, educational support and networking events. For example, this year Wyndham Worldwide hosted a discussion for our associates, led by several Hispanic business leaders within the Company who shared their experiences and showcased how their unique perspective helps drive understanding and success within the Hispanic marketplace. Supporting all associates is an important aspect of Wyndham Worldwide's commitment to diversity and inclusion, and the Company regularly recognizes the outstanding achievements of young Hispanic associates through nominations to the HACR Young Hispanic Corporate Achievers (YHCA) program. Wyndham Worldwide has had six national award recipients of the YHCA program since 2011. Wyndham Worldwide's participation in the HACR Corporate Inclusion Index reflects the Company's commitment to the U.S. Hispanic community, and provides a snapshot of Corporate America's Hispanic inclusion efforts. According to the U.S. Department of Labor, Hispanics last year made up 17 percent of the overall U.S. labor market. As of December 2016, Hispanics comprised nearly 19 percent of Wyndham Worldwide's U.S. workforce. To access the 2016 HACR CII report, visit www.hacr.org. www.hispanicmeetingstravel .com | HM&T

HM&T | SPRING 2017

EAST COAST MEETING DESTINATIONS

BALTIMORE

Curio Collection by Hilton arrives in Maryland with charming hotel on Baltimore Inner Harbor Waterfront

ier 5 Hotel Baltimore, Curio Collection by Hilton is a 66-room boutique hotel and popular event venue situated on its own private pier along Baltimore's famous Inner Harbor. From this idyllic location, guests have only a short walk or water taxi ride to discover the city's most spectacular attractions, such as the National Aquarium, M&T Bank Stadium, Oriole Park at Camden Yards, Pier 6 Pavilion, the Baltimore Convention Center, historic Fort McHenry and dozens of local shops and restaurants. The first Curio Collection hotel in Maryland, the three-story property just completed a million-dollar transformation. "The bustling Inner Harbor has long been Baltimore's hub of tourism, nightlife and business, and Pier 5 Hotel Baltimore provides the perfect vantage point for curious travelers to see and do it all," said Mark Nogal, global head, Curio Collection by Hilton. "Like each Curio Collection property, Pier 5 Hotel Baltimore authentically embodies the unique culture and spirit of the city it calls home."

Contemporary design, local flair As stunning as the waterfront views is the ambience within the hotel. Enhanced by its recent renovation, Pier 5 Hotel Baltimore offers bold, whimsically-designed guest rooms and suites with such distinctive features as custom8 HM&T | Hispanic Meetings & Travel

made furniture and balconies boasting views of the Inner Harbor. Custom suites feature an array of amenities, such as a state-of-the-art entertainment center and a plush eight-person sofa. For the ultimate in luxury, the 1,900square-foot Presidential Suite - also known as the 'Mystic Suite' - includes a whirlpool, Swiss shower and panoramic harbor views. The contemporary design extends throughout the hotel, with striking urban and local art decorating walls and hallways including custom murals depicting Baltimore attractions, fantastic terrazzo floors and a magnificent staircase to second floor ballrooms in the lobby atrium.

Delectable dining, gorgeous views Pier 5 Hotel Baltimore offers the best in Baltimore dining, for fans of surf or turf. The hotel hosts chef culinary experiences including hands-on cooking demonstrations, food and

beverage tastings and other culinary events throughout the week, highlighting chefs from its on-property restaurants. McCormick & Schmick's Seafood Restaurant features 30+ varieties of fresh seafood prepared in the warm, sophisticated atmosphere reminiscent of a private club. Ruth's Chris Steakhouse features USDA Prime steaks, which may be enjoyed from its waterfront deck. At either restaurant, patrons may drink in stunning Inner Harbor views, along with their premium handcrafted cocktails, beer and wine.

Exquisite events, inside or out Pier 5 Hotel Baltimore is a sought-after destination for weddings, meetings and social events accommodating up to 300 guests, thanks to nearly 7,400 square feet of meeting and banquet facilities. Two ballrooms and four meeting rooms adjoin an expansive outdoor terrace, the ideal spot for breezy spring and summertime receptions featuring natural light and stunning harbor views. "Pier 5 Hotel Baltimore has a unique character unlike any hotel in Baltimore, offering business and leisure visitors a front-row view to all the city and the Inner Harbor have to offer," said Daniel Tadros, general manager, Pier 5 Hotel Baltimore, Curio Collection by Hilton. "With our renovation now complete and as part of Curio Collection by Hilton, we are delighted to welcome guests and locals alike to the refreshed and distinctive Pier 5 Hotel."

Location and perks After guests get their fill from the delicious crab-based dishes and food the Inner Harbor has to offer, they may enjoy complimentary passes to the nearby Maryland Athletic Club fitness and aquatic center, which features cardio stations with personal viewing screens, four salt water pools and two squash courts. Pier 5 Hotel Baltimore is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 14 world-class brands. To celebrate the hotel's opening, Hilton Honors members will earn an additional 1,000 points per night on eligible, best available rate stays from April 13 through August 31, 2017 when booking directly with Hilton.

HM&T | SPRING 2017

EAST COAST MEETING DESTINATIONS • Marriott Hotels' Signature Bourbon Program - Our certified bartenders offer guests an elevated experience that includes advanced mixology and a deep knowledge of the history, and production of bourbon. Guests can enjoy worldrenowned bourbon brands, as well as signature cocktails, and locallycurated bourbon flights.

Historic Washington Marriott

Georgetown Transformed Washington DC Landmark Showcases a Reinvented Hotel Experience

ashington Marriott Georgetown, the first Marriott hotel built in the nation's capital in 1981, has completed its $28 million transformation. Representing Marriott Hotels' massive reinvention efforts, evolving everything from hotel design to associate training, this is Marriott International's flagship brand's first fully redesigned property in the Washington, DC metro area, and is a shining example of today's look and feel. The newly transformed Washington Marriott Georgetown, situated at 1221 22nd Street at M Street, NW, lies in the heart of the city's West End neighborhood, an area noted for its treelined residential streets, embassies, and critically-acclaimed restaurants, including the city's first Nobu, scheduled to open later this year. The hotel is within walking distance to historic Georgetown, Foggy Bottom, and Dupont Circle providing visitors quick access to shops, museums, and galleries. Washington Marriott Georgetown elevates the guest experience by adding 8,300 square feet of new public space, a completely reimagined food and beverage program, 18 meeting rooms, a new fitness center, and the M Club Lounge. The hotel's guest rooms feature the new "Marriott Modern Design" room where the experience meets the needs of today's traveler by offering flexibility, mobility and technology-enabled work surfaces. 10 HM&T | Hispanic Meetings & Travel

"Our hotel now truly exemplifies today's ideal hospitality experience," said hotel General Manager Kori Johnson. "In addition to our reinvented space, we offer a great destination as one of the most historic properties in the West End neighborhood."

The new Washington Marriott Georgetown unveils the following: • The M Club Lounge - An exclusive 24/7 lounge, reserved for Marriott Rewards Gold and Platinum Elite members offers complimentary food and beverage options, including local craft beers and wine on tap, as well as free elevated business services. The M Club Lounge access is also available for a nominal fee. • TED Talks - As part of a brand wide partnership, guests can now be inspired through playlists of TED talks that are now offered through their in room entertainment system.

• The Visiteur - Guests can enjoy reasonably priced small plates at the hotel's new food concept, highlighting global taste with local comfort. Standouts on the menu include a hummus bar and inventive tacos featuring Jerk Shrimp and Cocoa Chili. Innovative cocktails such as the Oops I Did It A Gin, Som Like Scotch or the blazing barrel aged Cigarettes and Sushi. • Fitness Center - The brand new fitness facility flooded with natural light and thoughtfully designed, features advanced strength equipment and offers digital fitness classes with over 600 on-demand workouts including yoga courses, interval training and cardio boot camp. State-of-the-art cardio equipment comes with TED Talk videos ondemand. • Greatroom - a stylish hub of the hotel that serves as a great social gathering place for both day and night - is accented with contemporary décor and a layout that provides guests with a space to relax, collaborate, or grab a nightcap. Guests can enjoy a variety of great food and drink options as well as seamless connectivity with free Wi-Fi and essential technology. • Next Gen Meeting Space - The hotel transformed its 18 meeting rooms and added three new rooms including the new 4,800 squarefoot Metropolitan Ballroom, making a total 22,000 square feet of above ground flexible event space. Many meeting spaces feature floor to ceiling windows, while all include a flexible set up, able to adapt to a variety of group sizes with pivoting walls, and modular furniture to ensure every team's meeting space is perfectly suited to their needs. For booking informa tion, vis it: www.marriottgeorgetownredesign.com. For more information, visit www.MarriottHotels.com.

HM&T | SPRING 2017

EAST COAST MEETING DESTINATIONS

Historic Philadelphia Bank Building Transformed

he Ritz-Carlton, Philadelphia, a storied hotel on the Avenue of the Arts, was originally built as a reproduction of the Pantheon when it opened in 1908 as The Girard Trust Company. The hotel design brings a fresh and sophisticated feel while also telling a story through neutral colors, textures and materials inspired by money and currency, with pops of metallic, bronze and emerald green. Set in the heart of Center City, The RitzCarlton, Philadelphia offers unprecedented access to history in the nation's birthplace, located just steps from Independence Hall and the Liberty Bell. High ceilings, 9,000 tons of Georgia marble and original architecture of the 101-foot dome, which once was the largest dome in the Western Hemisphere, are dazzling. Upon entering the building a large lounge area with a plethora of comfortable seating is surrounded with two large crystal walls that fill the space with sparkle and light. The original oculus, which used to host the bank tellers as they would pull the money through the center of the oculus from the vault directly below is still intact and covered by a glass wall which is now surrounded by a high-top bar. 12 HM&T | Hispanic Meetings & Travel

The 26,000 square feet of meeting spaces reflect a seamless transition of neutral colors through each function room, with a nod to history through historic motifs from the building in the furniture details, with an updated clean aesthetic. The second and third levels of the hotel are pre-function rooms including 13 meeting rooms that can accommodate groups from 20 to 400 people. Even the original bank vault serves as a luxurious function room. With a variety of layout options and room sizes, The Ritz-Carlton, Philadelphia has flexibility to host everything from small C-level board meetings to cocktail fundraisers and holiday parties. The hotel features two ballrooms: a 3,075 square-foot petite ballroom and the 6,100 square-foot Grand Ballroom, located on the concourse level, which is the centerpiece of the hotel and can hold up to 600 people. The sky can be admired through the ballroom's large crystal chandelier as guests look up into the ceiling, into the oculus and through the top of the rotunda in the lobby. Located in the property's iconic marble lobby is celebrity chef and restaurateur Richard Sandoval's newest endeavor, Aqimero. Hailed for his mastery of authentic Mexican cuisine

and highly inspired restaurant concepts, Aqimero is the newest in a collection of critically acclaimed restaurants and will be heating up the food scene in the City of Brotherly Love. Multiple sections for seating through the bar, lounge and main dining area offer comfortable places for large and small groups, and guests can catch a glimpse of the chefs in action preparing meals through the kitchen's show window. The 206-seat restaurant serves breakfast, lunch and dinner. Additionally, the "Suviche Bar" offers a combination of raw bar - Mussels, Clams, Oysters, Shrimp Cocktail and Lobster Tail alongside a huge assortment of sushi and ceviche. "Aqimero brings the Latin American ritual of the meal to Philadelphia in a modern and sustainable way," said Executive Chef Richard Sandoval. "I'm thrilled to have the opportunity to collaborate with The Ritz-Carlton on this new dining concept and introduce my vision for fresh and authentic Latin-Asian cuisine to the city." For more information about The Ritz-Carlton, Philadelphia visit www.ritzcarlton.com/philadelphia or call +1 (215) 523-8000. About Richard Sandoval Restaurants Richard Sandoval Restaurants (RSR) is a leading restaurant group founded by Mexican-born chef and restaurateur Richard Sandoval. This internationally recognized contemporary Latin restaurant group successfully owns and operates more than 40 restaurants around the globe. Spanning from California to New York, Colorado to Florida, Nevada to Virginia and Arizona to Washington, D.C. - as well as Dubai, Mexico, Qatar and Tokyo, Chef Sandoval's "made from scratch" approach and passion for introducing Latin cuisine to the world continues to inspire him to combine authentic Latin ingredients with international flavors and inventive techniques. He specializes in creating one-of-a-kind concepts and cuisines that include modern and coastal Mexican, LatinAsian, Peruvian and Pan-Latin. For a complete list of Richard Sandoval Restaurants, menus or more information, visit richardsandoval.com.

HM&T | SPRING 2017

EAST COAST MEETING DESTINATIONS imity to the city's many art outlets and entertainment venues. Guests will be able to visit some of Norfolk's biggest attractions including Nauticus Maritime Museum, Slover Library, Norfolk Botanical Gardens, Half Moone Cruise Center, MacArthur Center, City Center, Chrysler Museum of Art, Town Point Park, The Norva, Waterside District, Norfolk Scope, Harbor Park and many more.

Dining Options That Up the Ante With four innovative dining experiences unique to the bustling food scene of Norfolk, guests and locals will be coming back for more: • SALTINE: Saltine showcases the region's finest fresh seafood with a design that reflects the region's history and features areas of exposed brick, displaying the integration of the historic Decker building

HIlton Unveils Vibrant New Hotel In The Heart Of Norfolk's Iconic Naval Hub

oors have opened to Norfolk's highlyanticipated Hilton Norfolk The Main in the center of the coastal Virginia destination. Hilton Norfolk The Main adds to the revitalization of Norfolk - one of the most iconic naval bases in the U.S. with a burgeoning foodie and art scene at the cornerstone of the city's modern-day Renaissance. With unparalleled conference space and four sophisticated restaurants, Hilton's arrival is redefining meeting and gathering spaces in the region, cementing the hotel's status as a destination in its own right. Standing 21 stories tall, Hilton Norfolk The Main joins downtown Norfolk's skyline of exquisite modern and historic buildings. With a glass curtain wall, Hilton Norfolk The Main features an astounding 100-foot tall ground floor atrium, seamlessly blending Norfolk's metropolitan core with a bright and contemporary interior. From the atrium, guests can explore everything the property has to offer 14 HM&T | Hispanic Meetings & Travel

including 300 upscale guest rooms, four signature dining experiences, as well as The Exchange, Norfolk's largest convention and meeting space. "At Hilton, we are constantly looking to enter destinations that enhance our guests' travel experiences, and with Hilton Norfolk The Main's prime location in the city, and amenities and services second to none, guests will immediately feel in the heart of it all," said Shawn McAteer, vice president, global brand management, Hilton Hotels & Resorts. "Hilton Norfolk The Main is poised to deliver exceptional experiences to all guests - whether they are in town for business, visiting the world's largest naval hub or looking to savor the flourishing craft beer and food scene."

Core of the Coastal Community Located in the heart of downtown, Hilton Norfolk The Main is within walking distance to more than 50 restaurants, and is in close prox-

• GRAIN: Norfolk's first rooftop beer garden features more than 100 local and regional craft beers on tap, regular live entertainment and the best views of the Elizabeth River and downtown Norfolk • VARIA: Varia is a sophisticated trattoriainspired eatery with nightly piano entertainment and two hidden dining rooms that guests can reserve for more private dining experiences • FRUITIVE: Virginia's first Certified Organic restaurant offers a menu that is 100% plantbased and features locally sourced ingredients

Home to Virginia's Largest Hotel Ballroom For those looking to find a space for every occasion, The Exchange at Hilton Norfolk The Main boasts 50,000 square feet of high-tech, high design meeting space, and features 39 different meeting rooms for any type of event or corporate need. The hotel also includes an innovative collaboration room, a tiered meeting room, two boardrooms, as well as state-ofthe-art technology from audio/visual equipment to soundproof rooms. For larger events, Hilton Norfolk The Main houses the largest hotel ballroom in Virginia with 18,500 square feet of space and the ability to accommodate 2,200 seated guests. With the magnitude of space between The Exchange and Hilton Norfolk The Main's ballroom, the city's function offerings have multiplied, furthering Norfolk as a destination for both business and leisure.

Modern Build and Unmatched Amenities Are a Must (and a Given) Offering unparalleled service and amenities, the upper floors of Hilton Norfolk The Main feature 11 suites with sweeping views of both the city and the Elizabeth River. From the King Suites, which offer larger accommodations, grand bathrooms and multiple televisions, to the Presidential Suite, which includes a grand

piano and a stately private dining room accommodating up to eight people, Hilton Norfolk The Main's suite experience is only rivaled by its service. On the top floor of the hotel, business travelers and select leisure guests will experience the exclusive Executive Club Level accessible only by private elevator key. The Executive Club features private check-in and checkout, a private lounge with complimentary breakfast, and guest rooms with upgraded

amenities including dedicated staff 24 hours a day. On the fifth floor, guests will find a fitness facility and upscale indoor pool. "Hilton Norfolk The Main is a transitional moment for Norfolk, filling a void in the downtown scene offering both locals and visitors a comprehensive hospitality experience," said Gold Key | PHR CEO Bruce Thompson. "It was important to me, as a Norfolk native, to create a cultural destination in downtown, one that excites visitors to our great city." Hilton Norfolk The Main is part of Hilton HonorsÂŽ, the award-winning guest-loyalty program for Hilton's 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key.

HM&T | SPRING 2017

EAST COAST MEETING DESTINATIONS

ATLANTIC CITY

BORGATA HOTEL CASINO & SPA ANNOUNCES CENTRAL CONFERENCE CENTER

$11M venue adds 18,000-square-feet of meeting and convention space to Borgata, bringing the resort's total event capacity to 106,000-square-feet

orgata Hotel Casino & Spa, today announced the unveiling of its 18,000square-foot Central Conference Center. Scheduled to debut in May, the newly designed $11 million project will provide an exclusive meeting experience while effectively complementing Borgata's dynamic meetings and conventions program. "The launch of Central Conference Center complements our event space, allowing us to accommodate more weddings, special occasions, trade shows, business expos and more," said Mark Vanderwielen, Vice President of Hotel & Property Operations for Borgata Hotel Casino & Spa. "As the market-leading resort destination in the region, we recognize the importance of our meetings and conventions customers and are delighted to offer them an exclusive product containing a level of service that is unmatched anywhere in the city." Designed by Avenue Interior Design, Central Conference Center features two stories of highly customizable event space including five meeting rooms, a boardroom and an office on the lower level; as well as a 6,500-square-foot clear span ballroom on the upper level. The strikingly conceived architecture features oilrubbed metallic and bronze finishes, incorporating custom tabu zebrano millwork and trims with marble, granite and quartz stone fixtures. 16 HM&T | Hispanic Meetings & Travel

Specialized wallcoverings, sconces and carpet adorn the entire space, giving the feel of style and sophistication just steps away from the excitement of Borgata's casino floor. Occupying what was formally mur.mur nightclub, the bi-level venue boasts the latest in technology, offering high definition digital projection, TV and internet system capabilities paired with all digital distributed sound systems. Touch panel controls and dĂŠcor lighting experiences allow for made-to-order services that can be uniquely individualized to fit any need. Borgata Executive Chef Tom Biglan (Borgata Buffet, The Metropolitan, Bread + Butter, Noodles of The World) will manage the culinary program for Central Conference Center with Executive Pastry Chef Thaddeus DuBois (Borgata Baking Company, Borgata Buffet, The Metropolitan, Bread + Butter) overseeing the pastry program. The addition allows Borgata to devote over 106,000-square-feet of meeting, event and convention space between its three unique venues - The Event Center (70,000 sq. ft.), The Water Club (18,000 sq. ft.) and Central Conference Center (18,000 sq. ft.), while also offering a wide array of group dining from worldrenowned chefs, including Wolfgang Puck (Wolfgang Puck American Grille), Bobby Flay (Bobby Flay Steak), Michael Schulson (Iza-

kaya Modern Japanese Pub), Geoffrey Zakarian (The Water Club), and restaurateurs Greg and Marc Sherry (Old Homestead Steak House). Borgata's dedicated in-house Group and Hotel Sales teams work in partnership with its Banquets and Catering professionals to provide a personalized experience tailored around communication, service and support with the overarching goal to deliver a positive and memorable experience where business meets pleasure. Reservations for Central Conference Center are being accepted now by calling 609.317.7729 or visiting theborgata.com.

About Borgata Hotel Casino & Spa Located in Atlantic City's Marina District, Borgata Hotel Casino & Spa features 2,000 guest rooms and suites; 161,000 square feet of gaming; 184 table games; 3,026 slot machines; a 75+ table poker room; 11 retail boutiques; 5 acclaimed fine dining restaurants by renowned chefs; 10 casual dining options; a 54,000 square foot spa; 70,000 square feet of event space; 20,000 square foot indoor/outdoor pool and garden; 32,000 square foot outdoor pool; 4 signature nightlife experiences; and parking for 7,100 cars. The market-leading resort also features Atlantic City's first cosmopolitan hotel experience, The Water Club at Borgata, with 800 guest rooms and suites; a 36,000 square foot spa; 18,000 square feet of meeting space; 6 designer retail boutiques; and 5 heated indoor and outdoor pools. Borgata offers online gaming within the state of New Jersey through its real-money gaming sites, BorgataCasino.com and BorgataPoker.com. Borgata is an indirect wholly owned subsidiary of MGM Resorts International. For more information about Borgata, please visit theborgata.com.

HM&T | SPRING 2017

EAST COAST MEETING DESTINATIONS

NEW YORK CITY

DoubleTree by Hilton Opens in Times Square West

oubleTree by Hilton, announced the opening of DoubleTree by Hilton Hotel New York Times Square West, located in the heart of bustling Manhattan. The newly-built high-rise hotel is just steps from the Broadway theater district, The Jacob Javits Convention Center, dozens of shops and restaurants, the Empire State Building and many other New York attractions. The 37-story property features 612 modern rooms, each with Theater District-inspired artwork and many offering stunning views of the city or the Hudson River. "Times Square is the heartbeat of New York City, offering travelers a convenient respite between their business meetings and a thrilling destination to enjoy the theater district, shopping and diverse cuisine options," said Dianna Vaughan, senior vice president and global head, DoubleTree by Hilton. "We're delighted to now open this amazing Times Square location, welcoming guests with our signature, warm DoubleTree Cookie and delivering award-winning service throughout their stay." Breathtaking views of the Manhattan skyline are on the menu at Lovage Rooftop & Indoor Lounge, which offers unique cocktails, light fare and nightly live music until 2 a.m. Delectable dining - for breakfast, lunch and dinner - is available at Magnolia Restaurant, an American Bistro with menu items curated by Executive Chef Brian Pancir, a longtime chef for the New York Yankees and New York Giants. A 18 HM&T | Hispanic Meetings & Travel

rarity for a Manhattan hotel, outdoor seating is also available on the patio in front of and behind the hotel. Beginning with the brand's warm DoubleTree Cookie welcome, DoubleTree by Hilton Hotel New York Times Square West provides guests with stylish décor and thoughtful amenities to make them feel at home. Each guest room fea-

tures DoubleTree Sweet Dreams® Sleep Experience beds, a work desk with WiFi access and an adjustable desk chair, coffeemaker and a large window that opens. Guests may also order room service; or pick up snacks, sandwiches, salads, beer and wine in the convenient onsite 24-hour Made Market Pantry. Business meetings and events accommodating up to 75 guests may be held in the hotel's 1,000 square feet of meeting and banquet facilities. A state-of-the-art sound system and A/V equipment are also available, as is a fully-equipped 24-hour business center. The hotel also provides a full complement of services and DoubleTree by Hilton brand amenities, including an assortment of gourmet in-room tea and coffee offerings by The Coffee Bean & Tea Leaf®, and a refreshing array of the Crabtree & Evelyn natural skin and body care line. "This beautiful new hotel blends the finest, modern features with the caring service and thoughtful touches that will make their stay in New York great," said Richard Hotter, general manager, DoubleTree by Hilton Hotel New York Times Square West. "Our entire staff is excited to welcome our guests with the simple acts of kindness DoubleTree by Hilton is known for worldwide." DoubleTree by Hilton Hotel New York Times Square West is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform. DoubleTree by Hilton Hotel New York Times Square West is located at 350 West 40th Street, New York, New York 10018. For more information, or to make a reservation, travelers may visit www.newyorktimessquarewest.doubletreebyhilton.com call 845 732 6466. The property is owned by McSam Hotel Group and managed by Crescent Hotel & Resorts.

F E A T U R E

F L O R I D A

I S L A N D

T I M E

JW Marriott Debuts Stunning Beach Resort on Marco Island Global Luxury Brand Opens Beachfront Property on The Shores of The Gulf of Mexico

Marriott Hotels & Resorts, the global luxury brand that is part of Marriott International's luxury brands portfolio, has debuted JW Marriott Marco Island Beach Resort. Following an extensive $320 million renovation facilitated by ownership group Mass Mutual, the Marco Island Marriott Beach Resort, Golf Club & Spa has converted to a JW Marriott luxury property, ushering in a new era for the illustrious resort. The 726-room JW Marriott Marco Island Beach Resort offers engaging and enriching on-property experiences that can be artfully tailored to each guest. "This brand conversion brings to fruition years of planning, dedication and hard work, and I could not be more pleased," said Rick Medwedeff, General Manager, JW Marriott Marco Island Beach Resort. "As we move forward into the next chapter of our resort's story, we are embracing our celebrated past and welcoming a new level of luxury by joining JW Marriott's global portfolio of exceptional properties." The resort is poised to become one of the region's most coveted culinary destinations, led by Executive Chef Eric Vasta, who most recently held the post at the celebrated 5-star JW Marriott Marquis Dubai. Culinary programming will include private sommelier-led wine tastings and Chef's Table experiences at signature restaurant Ario, helmed by Chef de Cuisine Gerald Sombright. The culinary offerings extend beachside with fish-grilling classes, rum tastings and private dinners along the shoreline. "JW Marriott Marco Island is an optimal addition to our brand's global portfolio," said Mitzi Gaskins, Vice President, Luxury Brand Management, Marriott International "We look forward to offering guests a distinctive and enriching luxury experience set on three miles of pristine white sand beach on the Gulf of Mexico." JW Marriott Marco Island features Spa by JW, the JW Marriott brand's exclusive global spa concept, created to demystify and re-imagine the spa experience with

treatments based on four core benefit states: calm, indulge, renew and invigorate. Guests can customize their spa experience, choosing from a variety of menu options from full-service treatments to express spa services that start at a 12-minute entry point and are bookable without an appointment. Additional spa programming includes daily beach yoga and weekly spa events. The property will also feature a 94-room, adults-only tower, scheduled to open in the fall of 2017 -offering a rooftop pool, restaurant with an award-winning chef at the helm, and 12,000 square foot, state-of-the-art indoor entertainment center. Designed by Florida based design and architecture firm, Edge of Architecture, Inc., the new tower will boast unmatched views of the Gulf of Mexico, establishing a relationship between the building and the environment - an experiential symbiosis of interior and exterior spaces. Once completed, the resort will boast a total of 100,000 square feet of flexible event space - equipped with upto-the-moment technology - and 810 finely appointed guestrooms and suites. In 2015, the resort began phase one of a threephase makeover and brand conversion project, including expanded pool decks, a refurbished lobby,

a new porte-cochere and a grand front entrance. The second phase, which concluded on December 31, 2016, welcomed a complete transformation of guestrooms and resort culinary offerings, including the addition of two new signature restaurants, Ario and Maia, as well as an all-new beachfront tiki bar, Kane. Like no other resort in Southwest Florida, JW Marriott Marco Island Beach Resort is the perfect island within an island escape. The Balinese-styled resort evokes complete tranquility and harmony; featuring four pools, inspired restaurants with indoor and outdoor dining and two Championship golf courses the Rookery at Marco and Hammock Bay Golf & Country Club. Located 20 minutes south of Naples and just a 50-minute drive from Southwest Florida International Airport, JW Marriott Marco Island Beach Resort is the ultimate sanctuary for relaxation and rejuvenation. For additional information and reservations visit www.JWMarriottMarcoIsland.com or call 1.800. GET. HERE (1.800.437.4373).

www.hispanicmeetingstravel .com | HM&T

CALENDAR OF EVENTS

AHAA Conference Showcases Next Generation Multicultural Marketing Annual Conference Scheduled June 12-14 in Chicago AHAA: The Voice of Hispanic Marketing announced that its Annual Conference will take place June 12-14 at the Palmer House Hilton in Chicago. This year's Annual Conference focuses on Next Generation Marketing and how the multicultural market is evolving together with an increasingly accelerated digital world to shape and influence how brands connect with consumers. The Next Generation Marketing Conference is led by an incredible cast of advertising industry leaders and pioneers. Chaired by Pete Lerma of Richards/Lerma with Isaac Mizrahi of Alma, Marco Lopez of elemento L2 and Linda Lane-Gonzalez of The Viva Partnership rounding out the committee. "Our future is multicultural, primarily driven by Hispanic growth… and our future is digital, demanding innovation from us all," said Lerma. "No other marketing conference will address the multiple platforms and strategies needed to help marketers, publishers and agencies command this future by authentically connecting with multicultural audiences." Next Generation Marketing will feature a variety of sessions, including hands-on workshops, case studies, panels and keynote presentations covering:

MARCH

JULY

Society of Hispanic Engineers Regional Leadership Development Conference New York, NY March 2-5, 2017

LULAC National Convention & Exposition San Antonio, TX July 4-8, 2017

United States Hispanic Chamber of Commerce Legislative Summit Mayflower Hotel Washington, DC March 14-16, 2017

National Association of Hispanic Nurses 42nd Annual Conference Arizona Biltmore Phoenix, Arizona July 18 - 21, 2017

National Association of Hispanic Publications Legislative Summit Washington, DC March 22-24, 2017 Society of Hispanic Engineers Regional Leadership Development Conference Detroit, Michigan March 23-26, 2017 Hispanic Association of Colleges and Universities 12th International Conference Real InterContinental San Jose Costa Rica Hotel San Jose, Costa Rica March 29-31, 2017 Society of Hispanic Engineers Regional Leadership Development Conference Lubbock, TX March 30-April 2, 2017 LULAC National Women's Conference Atlanta, GA March 31 - April 1, 2017

APRIL Society of Hispanic Engineers Regional Leadership Development Conference Sacramento, CA April 6-9, 2017 Society of Hispanic Engineers Regional Leadership Development Conference San Diego, CA April 20-23, 2017 Hispanic Associationof Colleges and Universities 22nd National Capitol Forum Washington Marriott at Metro Center Washington, DC April 24-25, 2017

• Hispanics and Big Data • Today's Most Powerful Digital Brands are Changing - What Does This Mean to/Marketers? • The State of the Hispanic Agency and Total Market • Multicultural Marketing in Today's Political Landscape

For more information visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #ahaanextgen. About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise. 20 HM&T | Hispanic Meetings & Travel

JUNE National Association of Latino Arts and Cultures Regional Arts Training Workshops Charlotte, NC June 2-3, 2017 Hispanic National Bar Association Intellectual Property Law Institute Washington, DC June 4-9, 2017 NALEO 34th Annual Conference Dallas, TX June 22-24, 2017

HENNAC Summit Pasadena, CA July 20-21, 2017

AUGUST Association of Latino Professionals for America Annual Conference Caesars Palace Convention Hall Las Vegas, Nevada August 6-10, 2017

SEPTEMBER Hispanic National Bar Association Annual Conference Kansas City Marriott Downtown Hotel Kansas City, MO Sept. 6-9, 2017

OCTOBER HENAAC 29th Annual Conference Pasadena, CA October 18-22, 2017 Society for the Advancement of Chicano and Native Americans in Science The National Diversity in STEM Conference Salt Palace Convention Center Salt Lake City, UT October 19-21, 2017 Hispanic Association of Colleges and Universities - 31st Annual Conference Hilton San Diego Bayfront Hotel San Diego, CA October 28-30, 2017

NOVEMBER Society of Hispanic Engineers National Conference Kansas, MO November 1-5, 2017 Hispanic American Police Association 44th Annual National Law Enforcement Training Symposium Hilton Hotel, Long Beach, CA

November 13-16, 2017

International Travel

ANANTARA PREPARES TO DEBUT IN EUROPE

Anantara Vilamoura Algarve Resort to Launch in April

nantara Hotels, Resorts & Spas, a leading operator and developer of luxury hotels, resorts and spas in Asia, the Indian Ocean, Africa and the Middle East, prepares to launch the first Anantara in Europe, with Anantara Vilamoura Algarve Resort scheduled to welcome its first guests on April 1, 2017. Located along southern Portugal's picturesque Algarve coast, Europe's first Anantara will offer a tranquil retreat overlooking the Arnold Palmer designed Oceânico golf course, just 15 minutes from Faro International Airport, close to the ocean and stunning beaches, and a five-minute drive from the glamour of Vilamoura. The property is currently operating as Tivoli Victoria, with a number of key renovations being undertaken prior to relaunching as Anantara Vilamoura. Two-hundred and eighty spacious guest rooms and suites with shady verandas face golf fairways and cerulean swimming pools. For holidays with families and friends, most guest rooms are interconnecting and a new luxury Family Suite category will accommodate up to four guests. Offering a pinnacle of rooftop luxury, the Two-Bedroom Anantara Suite will boast a huge terrace with a private dining area, Jacuzzi and sundeck. The refurbishment includes the main lobby, the Anantara Spa and the gym. In addition the brand new Anantara Explorer's children's and teens' club, which has been designed by World Wide Kids Company, will ensure world-class family-friendly experiences. Four swimming pools include Cascades, an adults-only pool with golf fairway views, and a children's pool for family enjoyment with deckchairs by the kids' club. Guests will be able to stay active at the floodlit tennis court and state-of-the-art fitness centre with a dedicated Personal Trainer. The rebranded Anantara Spa will offer signature Ayurveda based treatments and centuriesold Mediterranean therapies with a serene vista of golf greens. Yoga and tai chi sessions com-

plement the wellness offering. Six restaurants and bars will exemplify Anantara's passion for indigenous flair. Dining is emotive and glamorous at the award-winning fine-dining restaurant and terrace EMO. Here, Executive Chef Bruno Viegas greets and immerses guests in a personal journey. Reinterpreting the Algarve's native terroir cuisine with contemporary finishings, his signature dishes evoke childhood memories of the best traditional Portuguese cooking. At EMO, the huge variety of award-winning Portuguese wines are showcased and perfectly paired to each dish. Providing the ultimate seafood experience, Ria serves the best local catches, sourced from the secluded Ria Formosa natural eco-system, as well as a Raw Bar with ceviche and carpaccios. At the Victoria restaurant, dinner buffets rotate nightly with a different chef crafting dishes from their home region or country. The Anantara Breakfast in Victoria offers a buffet with live cooking stations, with a Baker serving Portuguese breads and pastries. For suite guests, à la carte dishes and continental breakfast buffet stations will be served at EMO. At The Palms Pool Bar, Sunshine Butlers with Algarvian wicker baskets surprise guests with refreshing treats including juices squeezed from fresh Algarvian produce. For adults-only pool tranquillity, Cascades` exclusive offering includes local Ria Formosa oysters and Champagne or sushi and chilled wine. At the Anantara Lounge and Bar, afternoon tea flows into Portuguese aperitivo hours and post dinner digestives. Befitting its loca-

tion overlooking the championship Oceânico golf course, Anantara Vilamoura will boast a Golf Guru, ensuring golfing holidays are not only seamless, but perfectly tailored to each golfer´s needs, from booking tea times, to organizing individual or group golf tuition. The resort will offer spectacular settings and venues for all types of events - from VIP dinners and weddings, to product launches and large scale conferences. The stand-alone Conference Centre has capacity for up to 800 people in its eight versatile rooms, most with natural light, and offers direct access for both delegates and set up vehicles, as well as to the hotel car park. Anantara Vilamoura Algarve Resort's unique signature appeals are matched by classic discovery of the Algarve. Famed as one of Europe's most sought-after holiday destinations, this southernmost region of Portugal boasts a coastline of pristine beaches, sandy coves and breathtaking cliffs, whitewashed fishing villages and castle towns, olive groves, wineries and golf courses. A bastion of Algarve prestige, Vilamoura is a highly desirable enclave, blending a rich cultural history with the cosmopolitan allures of a yacht marina, designer boutiques and glittering nightlife.

www.hispanicmeetingstravel .com | HM&T

Techno Savvy

Marriott re-iimagines Itâ&#x20AC;&#x2122;s Mobile App To Meet The Needs Of Modern World Travelers

App puts power in the hands of Marriott Rewards members to personalize their travel experience

ased on actual hands-on guest research and feedback, Marriott International, Inc. will now offer Marriott Rewards members a dynamic mobile experience personalized for them. February marks the launch of the newly redesigned and engaging Marriott Mobile app for iOS users in five languages, with Android coming soon. Guests will enjoy new and expanded digital features; customized travel content; simple, one-button navigation; and a new swipe-able discovery home screen. The new Marriott Mobile app breaks the mold of typical hospitality apps, by going beyond transactions and one-size-fits-all content. For Marriott Rewards members, the new Marriott Mobile app dynamically adjusts to personalize the user's experience throughout their travel journey. Whether members are in trip planning mode, getting ready to travel, in transit, or enjoying their hotel stay, the app will display content and features based on what services members are most likely to need in that moment of their travel journey. "Smart devices are now everyone's indispensable travel companion, as more and more travelers increasingly expect to have their needs satisfied using their mobile phone," said George Corbin, Senior Vice President of Digital, Marriott International. "Marriott is using mobile to introduce and revolutionize the next generation of customer service to travelers worldwide, delivering a far more personalized and anticipatory stay experience." More than half of smartphone owners now use their devices for travel-related activities[i] and, according to Google, 74 percent of people have at least one travel app on their device. Therein lies the opportunity for Marriott to 22 HM&T | Hispanic Meetings & Travel

engage with travelers on the platforms where they are most active. "Many people have an emotional connection with their mobile devices and apps they've downloaded. Therefore, it makes sense that we can deepen our relationship with Marriott Rewards members by delivering greater recognition, and easy access to the loyalty programs' features through our new mobile experience," said Thom Kozik, vice president of Loyalty, Marriott International. "We know some of our most loyal guests stay with us upwards of 100 nights a year. For them, along with members who stay less frequently, we can become a valuable part of their travel experience on a device they engage with 365 days a year." The Marriott Mobile app for IOS is available in the Apple App Store in English, Chinese, Spanish, French and German. Following this year, Android users will be able download the app in Google Play.

What's Inside the App: Extensive customer research and member feedback is driving the new mobile app experience and will continue to do so as part of Marriott's ongoing service innovation strategy. Since Marriott became the first hotel company to offer Mobile Check-in/Checkout and Mobile Room Ready Alerts worldwide in 2014, more than 12 million members have taken advantage of it. The popular feature will now be easier to use and more powerful. For example, when members check in using the app, for the first time they will now be able to request room upgrades and receive notification it has been fulfilled before they arrive. Also for the first time, they will be able to request a late check-out in the app rather than at front desk,

which is guaranteed for Gold and Platinum Elite Members. With the app's innovative new navigation, members will find it even easier to customize their stay with Mobile Requests. Guests can use the app to chat directly with hotel staff before, during and after their stays for special requests that require personal attention, or choose from a drop-down menu of the most frequently requested services or amenities such as more towels or extra pillows. Fully 54 percent of users make their requests before they've even checked-in. Having been the first to offer Mobile Requests globally beginning in 2015, the service is currently available at more than 4,000 hotels worldwide. With the app relaunch, Marriott is also expanding Mobile Key, rolling out to more than 500 hotels globally this year. Members who check-in using the Marriott Mobile app can choose to skip the front desk and go straight to their room, using their smartphone to open the door. For travelers in planning mode, they will now be able to precisely narrow down their destination searches by address or point-ofinterest to find the closest, most convenient hotel, and to save their favorite hotels for quicker future bookings. Increasingly, travelers are seeking more authentic destination information from local experts whether they're choosing where to go or looking for tips for what to do once they get there. For the first time, the app will deliver curated, original content from Marriott's digital magazine, Traveler based on users' previous hotel searches or upcoming travels.