SPECIAL EDITION
What began as a talk of dreams among siblings has become a media, educational, and training institution for the Hispanic community. This edition describes the history of Hispanos Emprendedores.
Our followers connect mainly from Tennessee, Florida, Texas, California, Chile, Spain, the rest of Latin America, and even Cuba. This issue is for all of them.
David Bracamonte
Vanessa Almonte
María Jiménez
Desiree Ramos
Maritza Paz
Génesis Pérez
Creative Director
USA Coordinator Financial Director
Chile Coordinator
Edition and translation
Currently, we have more than 15,000 followers on social networks. On our YouTube channel, we have more than 7,000 hours of playback. We continue to grow, and for that reason, we show you our plans so you can join our community. If you already belong to Hispanos Emprendedores, share this edition and enjoy it! SUMMARY
Astrid Donis
The Rouge Caravane
04 10 13 15 19 21
Design Community Manager
Photography
Maria and David: The Siblings Behind Hispanos Emprendedores
Vanessa Almonte: Bridge between cultures
Academia de Hispanos Emprendedores: The Seed of Entrepreneurship in American Soil
Distinguished
Entrepreneurial Hispanics through time Meet
María Jiménez and David Bracamonte, two siblings with a bond beyond blood, are the creators of Hispanos Emprendedores magazine. This project, which is celebrating its 25th edition, has conquered the heart of Tennessee and has become a beacon of inspiration for the Hispanic community.
The Birth of a Dream Maria, an accountant with a gift for teaching, and David, a versatile and up-to-date journalist, never imagined that their path would lead them to create a magazine. But their love of teaching and desire to help entrepreneurs led them to embark on this exciting adventure. Despite the challenges, they have learned to love their work and value the importance of a strong team. As
Maria smiled, “I love this job, I love helping entrepreneurs, I love teaching.”
In 2016, after several conversations, the goal was clear, the intention was to create a medium that would serve as an instrument for Hispanics to start their businesses correctly and successfully, “In these 25 editions, all our magazines are educational, informative, part of the same government organization has recognized us as the only Spanish-language magazine in Montgomery County,” said the star of the magazine’s first cover in 2017.
Hispanos Emprendedores is more than a magazine. It is an educational and informative platform that offers a wide range of services. From how to obtain a business license to personalized advice, the magazine has become an invaluable resource for Hispanic entrepreneurs. In addition, it is distinguished by its ability to provide information in both Spanish and English, demonstrating its commitment to the Hispanic community. As David enthusiastically explained, “We are known for being able to bring you the information in your language, and we also have it in English so that perhaps you can recognize the forms when you see them, recognize and the questions that they ask you, and
say oh, this is this, and that is that and they can complete the requirements that they demand of you in the business documents for example.”
In addition to sharing specific data about business start-ups in the United States, the creators of Hispanos Emprendedores wanted to go beyond that. Their eyes light up when they remember the beginning of the project, when they realized no platform highlighted the achievements and talents of Hispanic entrepreneurs, regardless of their financial gains. The important thing is the story behind each cover.
Jimenez added that another thing that identifies them is that they reach three generations of Hispanics, “the first generation that does not speak English, we reach the second generation whose children do not speak Spanish because their parents did not want their children to experience discrimination, and the third generation is the Hispanic children who speak only English and want to learn Spanish to connect with their family.” This intergenerational outreach is another of the unique characteristics of Hispanos Emprendedores
Advertising, consulting, and customized services
First, Hispanos Emprendedores magazine sells advertising; the printed version is available in more than ten places in Clarksville, Tennessee, every three months. But it is also published on the website, which has an average of 45,000 monthly visits.
Maria clarified that, although the cover has no cost for the entrepreneur, it is not free, since it is financed by the money they receive from advertising; they only have to apply on their web page.
“We have advertising on the website, on our social networks, services, and special packages for entrepreneurs who want all of their advertising done, because we are also a digital marketing agency as such, we can create web pages, design, we deal with all of this. And well, little by little, we are including more services such as articles by expert guests on a particular topic,” commented Bracamonte.
Its website has an average of 45,000 visits per month.
María Jiménez y David Bracamonte, dos hermanos con un vínculo que va más allá de la sangre, son los creadores de la revista Hispanos Emprendedores. Este proyecto, que celebra su 25ª edición, ha conquistado el corazón de Tennessee y se ha convertido en un faro de inspiración para la comunidad hispana.
Meanwhile, they provide personalized consulting, marketing consulting, business models, accounting, and taxes, “we are going to promote this much more; we have tried to build this just like the magazine,” said David, who emphasized that they are looking to work calmly to ensure a quality service.
Por Hispanos Emprendedores
are things to forgive, there are things to talk about, there are things that sometimes you have to keep quiet in order to listen to the other.”
“The Clarksville Chamber of Commerce has been a pillar for us. They are ambassadors for our project. Their director told me we are 100% grateful that you have taken the initiative to bring Hispanic leadership to Clarksville.”
Hispanos Emprendedores, la revista que celebra el espíritu emprendedor de la comunidad hispana en Tennessee, es liderada por dos personas que comparten una complicidad y hermandad excepcionales.
Maria and David firmly believe in the value of loving what you do and the importance of maintaining an orderly accounting record for the success of any business. This combination of passion and pragmatism has been a critical factor in their success. Maria puts it this way: “Do something you love to do. Love what you do, that every day you go to work, you say, wow, I’m going to do this today.”
María Jiménez y David Bracamonte, dos hermanos unidos por una conexión más allá de lo familiar, crearon este proyecto y han convertido la celebración de las 25 ediciones de en una oportunidad para compartir sus experiencias, desafíos y triunfos a lo largo del emocionante viaje que este proyecto les ha brindado.
Despite preconceived ideas, Maria and David have proven that working as a family and succeeding is possible. They have created a harmonious and productive work environment thanks to their deep spiritual formation and the clarity with which they manage money in the business. As David shared with us with a smile, “The main characteristic of why we get along well in the business is because we have a conviction and we believe in God, and we know that there
Maria and David have infused Hispanos Emprendedores with a spirit of inclusion and service. Maria describes it as a “little Walmart” where entrepreneurs can find everything they need. If they don’t have what someone needs, they will create it to satisfy that need. This attitude of service and adaptability is one of the reasons it has been so successful.
They know that 20% of the population is Hispanic and recognize its crucial role in economic development. They are the actual investors in the community.
On the other hand, they have had the support of the government of the city of Clarksville and Montgomery County, “we have directly interviewed the mayors to ask them about their positions with our Hispanics. We have interviewed the Montgomery County school principal, which is also a significant base; they have endorsed us, they respect us, they support us, and they are our ambassadors within this project.”
Along the way, in addition to her team, some entities or associations become fundamental allies of the business in order for it to grow. In this case, Maria mentioned three of those that helped her have credibility in the community.
He included the BBB(Better Business Bureau) in the list, “they have also been ambassadors for us in our project. The Small Business Administration was also, at one time, the SBA.”
David said that all those who had sponsored the magazine had been allies. Still, he highlighted the support of the SBA, “we have been advising entrepreneurs who come to the Small Business
They provide personalized consulting in marketing, business modeling, accounting, and taxes.
Administration, and they put them in contact with us who speak Spanish.”
Obstacles and challenges
“We went through cancer, we went through the pandemic. And at that point, the last thing people will invest is in advertising. We had a lot of plans, but we didn’t plan for cancer or a pandemic in the same period, practically two years apart. Now there are many small pebbles in the way, but they are daily; we never publicize all the nightmares we have to achieve our dream,” shared the accountant.
She is convinced they have established a reliable organization that complies with its tax obligations, licenses, and all legal requirements, just like the entrepreneurs they advise. They have forged a reputation
María, who considers herself the heart of Hispanos Emprendedores for letting herself be guided more by emotions, firmly believes that the essential aspect of entrepreneurship is enjoying your work, ‘do something you love to do. Because that is a vital part of your entire life. If you don’t love what you do, you won’t give your life, your heart, it won’t work.’
As usual, David complemented his sister’s words and explained that at first, he didn’t understand what she meant, but over time, he managed to do what he enjoys and enjoy it, ‘It’s something biblical, Colossians 3:23 says it, work willingly at whatever you do, as though you were working for the Lord rather than for people. So, do things with care.’
‘I would add a more technical aspect, which is the accounting part. You have to have order in your accounting; it’s a matter of life or death for your business that you keep a good record of your expenses and your income,’ David added confidently.
“The entrepreneur needs to communicate more and be able to express what his business does, his life, his story”
based on professionalism and commitment, and that fills them with pride and satisfaction.
In Hispanos Emprendedores, there are many plans to grow because it is not only a business, but it includes the part of responsibility with the community; that is why they are opening the Academia Hispanos Emprendedores to train Hispanics at no cost.
“It is a not-for-profit so you can receive the same counseling services without paying what they cost. We are going to have people who are going to donate money on the private side and also on the public side so that we
can present a project for you for training. That project is already in place. We have already started with our first participant who qualified to win the scholarship,” said Maria.
David announced that apart from this, they plan for the Academia Hispanos Emprendedores to become a platform where people with professional knowledge can teach other entrepreneurs.
They want to show that they can contribute more than just money for the good of the Hispanic community, “it will be a website, it will have a mobile application, and you will be able to be there watching classes, looking at the courses. We are still working on those small digital details that we will launch soon. But that is now our big project: to have an academy for Hispanics who want to start a business in the United States— classes in Spanish for them.”
”Think of Hispanos Emprendedores as a little Walmart, where there is a little bit of everything...and if we don’t have it, we create it to fill that need.” Maria
Learn about our growth over the years along with all the
MARIA JIMÉNEZ
January 2017 Fun Accounting for Kids
DIEGO GÓMEZ
April 2017
The Clarksville Tortaman
ANTONIO MURGAS
July 2017
A Slice Changed an Entrepreneur’s Life
ANYOLINA VALENTIN
October 2017
Tropicana, a Touch of Home
ALEX VILLA
April 2018
A Goal for the Health of Clarksville
ANAELIS SANTIAGO
October 2019
The Secrets of Hispanic Beauty
JOSE GRIMALDO
January 2020 From Construction to the Kitchen
CAROL MARTINEZ CALA
July 2020
Carols Day Care, A Place for the Family
SAÚL E ISABEL MARTÍNEZ
October 2020
The Martinez family: Entrepreneurship With Intelligence and Faith
DARLA KNIGHT
July 2022
The YADA
Experience in Downtown Clarksville
JOANN GARCIA
January 2021
Mother and Son Help Fulfill the Hispanic Dream
LCRC DE LA UNIVERSIDAD DE AUSTIN PEAY
October 2022
Get to Know the Latino Student Assistance Center
Hispanics in Clarksville who are part of our community:
FRANCISCO JAVIER JIMÉNEZ
July 2018
Everybody’s Welcome at Don Pancho
PABLO ROMERO
April 2021
Pablos Flooring and Installation, More than Just Passion Work
WILLIAN E ISABEL ALFARO
October 2018
Williams Painting, A Company Built on Faith
ASURY JHONSON
January 2019
Hispanics Innovating in Real Estate
VANESSA ALMONTE
April 2019
Starting a Business After the Army
NORBERTO JIMÉNEZ
July 2019
Building a Future without Boundaries
JARIEL Y CRYSTAL LÓPEZ
July 2021
Press Play Studios, Hispanics Who Make Music
JOHN CRESPO
October 2021
“The Hispanic Community is the Most Entrepreneurial in the World”
DAVID ROJAS
January 2022
El Supremo Supermarket brings together the best of Latino in Clarksville
ALONDRA, MIGUEL Y BRIAN DÍAZ
April 2022
FORT CAMPBELL FLORIST, The Diaz Family Flower Shop
ALMA VENCES
January 2023
Beauty by Alma, On a Mission to Make Working Mothers
Happy
CLAUDIA HERRERA
April 2023
JALISCO, The Clarksville Taqueria that Smells like Mexico
Vanessa Almonte, a woman with a camera and a heart full of passion for her community, is a key member of the Hispanos Emprendedores team. Her journey has led her to integrate into the Clarksville, Tennessee, community to spread the word about the project to other Hispanics needing guidance.
Originally from Brownsville, Texas, Vanessa, 33, is the daughter of Mexicans and is proud of her roots. Her connection to the magazine came through her friendship with founder, Maria Jimenez. Vanessa began as the cover photographer for Hispanos Emprendedores, but her role quickly expanded. Now, she is in charge of connecting with the community, allowing her to learn even more about the
resources Hispanics can access. As Vanessa told us with a smile, “I didn’t know anything about the business, but I love learning.”
Vanessa confesses that it was difficult initially, but her love for photography and her desire to learn led her to immerse herself in the world of Hispanos Emprendedores. Her advice to entrepreneurs is always to try to learn. She stresses the importance of having a business plan and suggests that if they are going to invest in growing the company, they should invest in education. “You always have to be learning. You always have to be growing,” Vanessa tells us.
Vanessa has become a bridge between cultures and Hispanic
entrepreneurs in Clarksville. Her work with the people in the city has led to leadership training. Vanessa has seen significant growth in Clarksville’s entrepreneurial community. For her, it has been necessary because before joining the team, she was disconnected from the community, “Now, I’m completely connected,” Vanessa shares.
In parallel with her work at Hispanos Emprendedores, Vanessa has her photography studio, The Rouge Caravane, a successful business. The photographer believes that Hispanos Emprendedores will grow more because entrepreneurs need much guidance. She believes that people who have started their business and are struggling to reach their goals, that’s when they come to them.
In the multicultural tapestry of the United States, the Hispanic community stands out for its entrepreneurial spirit and growing influence. According to the United State Census, Hispanics already exceed 19.1%, which would be approximately 63,667,033 people in 2022. In addition, the Los Angeles Times reports that nearly five million
Hispanic-owned businesses contribute more than $800 billion annually to the nation’s economy.
Against this dynamic backdrop, one star emerges with a special glow: the Academia de Hispanos Emprendedores. With its roots planted in the fertile soil of entrepreneurship and education, this non-profit organization is
becoming a beacon of hope and opportunity for many.
David Bracamonte and Maria Jimenez, the visionaries behind this project, have created a space where Hispanic entrepreneurs can grow and flourish. “We believe in the power of education and knowledge,” says Bracamonte, a marketing and digital technology enthusiast. “We want to give our
Hispanic brothers and sisters the tools they need to achieve their business dreams.”
With free courses in business modeling, digital marketing, accounting, and finance, the Academy provides quality and affordable education. Not only that, they also offer mentoring to ensure that every seed of knowledge planted can germinate and bear fruit in the real world of business.
Corporate and government support
But how is it possible to offer all these resources for free? “We are supported by donations and fundraising,” explains Maria Jimenez, the operational and administrative force behind the Academy. “We are a small team with a big heart and an even bigger vision.”
www.academiahispanosemprendedores.org
In addition to its website, the Academy has launched a mobile app on Google Play under its exact name, further facilitating access to its valuable educational offerings. “We want to be where our students are,” says Bracamonte. “Whether at home, in a café, or the palm of their hand.”
The future is bright. According to a survey by The San Diego Union-Tribune, 81% of Hispanic business owners are confident that their business will grow in 2023. The Academia de Hispanos Emprendedores is ready to support them every step of the way.
The issue of ethics in business is very important. We read and hear of large companies that have been sued for ethical issues, not to mention the small ones that go out of business because of such things that we don’t hear or read about. It is essential that, as Hispanos Emprendedores, we are ethical individuals who run ethical businesses.
It’s not about price competition, working to be the best, or how to operate more efficiently, it’s about being people who operate businesses, that people say “That’s a good company.” Being ethical is defined as Righteous, in accordance with morality. Morality is a characteristic that is highly valued, even outside of religious or social organizations.
The public wants to do business with ethical people and businesses. According to Gallup Surveys, the
public now seeks the work of highly reputable and ethical companies. Ethics is the essence of a business that separates itself from the other. It should not surprise us that the Bible calls us to be ethical. Jesus said in Matthew 5:37, that “our yes shall be yes, and our no shall be no.” As entrepreneurs in this society, it is important that your business is known and respected by people.
Now, what are some of the brands that stick out in the public’s mind?
1. Integrity: What do you do when no one sees you? For the Christian, this is central to life. Integrity in business is critical to building trust between the public and customers.
2. Commitment to excellence. Bad experiences can affect customers more than good ones. So what can you do to distinguish yourself through excellent service?
3. Commitment to your people. The best promotion of your business is the recommendation of your employees. Dealing with your employees is something that goes far beyond what we can say and it becomes evident when the public deals with your employees. However, at the end of the day, your life will be blessed by the way you operate your business, treat your employees, and serve the public. In the Bible, Jesus reminds us to “Treat others as you would have them treat you (Luke 6:31 NIV). This command should cause us to pause and remember our bad experiences, but it should also motivate us to change our experiences.
Ask God to help you see how you can progress in qualities that will help you in every aspect of life.
Desiree Ramos
Journalist and broadcaster with more than 10 years of experience. She is the current coordinator of the advertising department and collaborates with the public relations of our company.
In Hispanos Emprendedores we have a team of professionals in different areas of communication that make all services possible:
A journalist dedicated to the world of digital marketing, with different certificates and studies in more than 10 years of experience with entrepreneurs and companies that substantiate his knowledge. In addition, David is certified as a Mentor in digital marketing, sports, and cooking fanatic.
Maria Jimenez is the owner of Jimenez Consulting & Tax Services, author of Accounting for Preschoolers, founder and Chief Finance Officer of Hispanos Emprendedores, and Finance Manager of Academia de Hispanos Emprendedores. Cancer survivor, mother, wife, entrepreneur, immigrant activist, and community activist.
Vanessa Almonte Director of Hispanos Emprendedores
Tennessee, mother, and entrepreneur in charge of our Public Relations department, she is the experienced author of our photos and videos, and owner of The Rouge Caravane.
Oriana Palma
She has a degree in Programming and is in charge of directing different web projects that we manage as a company. Oriana also shares the position of the webmaster of our website.
Génesis Pérez Director of the Graphic Design department with extensive experience in digital and print design, illustrator, and entrepreneur with a passion for photography.
Astrid Donis Social Communicator specializing in audiovisuals, administrator of our media and digital community, content creator, and our oldest team member.
Juan García
A specialist in web development and mobile applications, he shares the functions of the webmaster of our website. He is in charge of developing different projects that come to our company.
Maritza Paz
Professionally, she is a certified medical interpreter with over 11 years of experience. She is the Spanish-toEnglish translator and interpreter for all the material we publish.
