Digital Experience - HOK Experience Design

Digital Integration Qualifications

BRAND DESIGN

We are passionate about experiences and look for inspiration in our everyday encounters. Whether it is refreshing an existing identity, adopting new standards or developing a new identity from the ground up, we look for creative ways to tell your story.

PLACEMAKING

HOK celebrates the culture and the people that make spaces unique. We employ print and pixel, art and artifact, to create experiential environments that are on-brand and of-culture.

WAYFINDING

An effective solution requires visibility, legibility, sensitivity and flexibility—all without sacrificing creativity. From planning through implementation, we help get people where they want to go while presenting a meaningful interpretation of identity

DIGITAL EXPERIENCE

We collaborate with teams across markets and disciplines which enables us to provide project teams with broad exposure to current ideas, styles and sensibilities. We leverage cross-market strategies in the constant evolution of how we tell stories.

#1 Best Brand Experience by Transform Magazine

#1 Graphics & Wayfinding by FX International Interior Design Awards

66 13 Corporate Headquarters Designed Experiential Graphic Designers

24

Years in the EGD Industry Market Sectors BY THE NUMBERS

Where story meets space.

CREATING CONNECTION

MD Anderson Cancer Research Center

Experience Design was engaged by MD Anderson Cancer Research Center to design an experiential space honoring the Center’s donors and employing MD Anderson’s brand attributes to transmit the story of philanthropic giving toward eradicating cancer. The exhibits reference historical successes, timely contributions, and future possibilities. The media includes passive exhibits, broadcast video, and interactive screen content, and the exhibit is designed to allow for updates so that the exhibit remains current as the stories, pictures and displays reflect ongoing philanthropy.

Faces of Philanthropy offers a glimpse into the history of how donors have influenced MD Anderson’s evolution into one of the world’s largest and most respected centers devoted to cancer patient care, research, education and prevention. It tells the story of philanthropic giving and its aim to eradicate cancer. The exhibit also recognizes those who make differences in the lives of others through gifts of time, knowledge and spirit.

How can we create meaningful moments that connect us to a brand?

SYMBIOTIC APPROACH

DESIGN VISION EXPERTISE

Visioning/Strategy

Identity & Logo Design

Media Integration

Change Management

Experiential Graphics

DESIGN LEADERSHIP EXPERTISE

Architecture

Landscape

Architecture

Lighting Design

Interior Design

DIGITAL ENGAGEMENT EXPERTISE

Strategy

Brand Development

Project Management

Graphic Design

Spatial Design

DIGITAL INTEGRATION EXPERTISE

Systems Migration

Support Services

Preventative Maintenance

Technology Training

Audio & Acoustics

BUILD EXPERTISE

Project Management

Financial Modeling

AV & Experiential Integration

Pre-Production

Fabrication

Metal Fabrication & Welding

3D Printing

Public Art

Digital Experiences

Donor Recognition

Exhibit Design

Wayfinding

Planning + Urban Design

Sustainable Design

Engineering

Consulting

Experience Design

Interactive Design

Software Development

Content Production

Systems Engineering

Immersive Technologies

ICT & Networks

Security Systems

Content Managment

Distribution & Deployment

Finishing

Electrical

Testing & Installation

On-Going Support

Estimating

Scheduling

CLIENT

Executive Leadership

Owner’s Representative

Marketing

Communications

Experience Strategist

Archivist/Curator

Finance/Accountant

Facilities Management

FABRICATION

General Contractor

Pricing Estimator

Electrical Engineer

Structural Engineer

Mechanical Engineer

Acoustical Engineer

Hardware Integrator

Craftsman, Printer & Installer

EXPERIENCE DESIGN

Graphic Designer

Project Manager

CLIENT

Architect

Interior Designer

Landscape Architect

Lighting Designer

Consultant

Planner

EXPERIENCE DESIGN

FABRICATION

DIGITAL ENGAGEMENT

Digital Content Designer

Content Producer

Software Developer

Hardware Engineer

DIGITAL ENGAGEMENT

Videographer/Photographer

Sound Engineer

Honeywell Global HQ

For their brand new Global Workplace HQ, Honeywell aspired to go next level with brand implementation and immersive digital integration. The client focus on emphasizing a user experience meant to capture the breath of the entire Honeywell Global Brand and its impact on the modern world in a fully immersive space.

The Customer Experience Center (CXC) on the 23rd floor showcases Honeywell’s products and technologies in an interactive, hands-on space. The challenge was to create an engaging experience for future visitors to the center without necessarily knowing who those visitors would be or what content would be most impactful to them. To inform the design strategy, HOK’s Experience Design team led an extensive journey mapping exercise that identified the CXC’s primary visitors and anticipated how they would move throughout the space. This helped the design team identify branding, graphics, wayfinding and immersive experiences to incorporate along each user’s path of travel. The design captures the breath of Honeywell’s brand, its service offerings and its impact on the world in a fully immersive space, and is tailored to speak directly to the center’s most likely audiences.

HOK collaborated with a digital content company to design an interactive, high-tech Immersion Room within the CXC that creates a fully customizable audiovisual experience with imagery on all four walls. Individual Holo Pods use holograms to demonstrate Honeywell products performing different functions.

How

might digital experiences enhance an organization’s goals, brand and culture?

MEMORABLE EXPERIENCES

Guangzhou Football Club Museum and Honor Room

The Guangzhou Football Club Museum and Honor Room was designed to be a state-of-the-art exhibition inside a new arena that features the team’s history and players through a highly interactive and curated experience. The team had a severalseason run as the winningest franchise in the Chinese Super League; Experience Design brought their championship history and brand alive in the space, exemplifying the team slogan “Be the Best Forever.” Once complete, the museum will feature state-of-the-art digital interactive and immersive environments that create distinct, engage and unexpected experiences around every turn.

The team proposed a number of innovative digital interactive experiences that were then vetted through our trusted partners, Leviathan and Electrosonic, in a collaborative charrette. These same partners also supplied the team with ROM pricing for all digital elements. The introduction of digital elements gives visitors extensive ways to explore at their own pace and offers variation in the content types and how it is engaged and displayed.

How can we shape an audience’s journey through a space?

ABOUT US

The EXD Team

Our team of 24 Experiential Designers have diverse backgrounds and skillsets that allow us to see the whole picture of a project:

Graphic Designers

Brand Designers

Architectural Designers

Wayfinding Specialists

Photographers

Fine Artists

Illustrators

Interior Designers

Motion Graphics / Video Specialists

EMILY PAYNE DIRECTOR JEFF LANCASTER CREATIVE DIRECTOR STEVE WILLIAMS DIRECTOR OF OPERATIONS

JAY DACON DESIGN LEADER

MATT MCINERNEY DESIGN LEADER KELLY LEMAR PROJECT MANAGER

SHANNON MOORE PROJECT MANAGER

DANNY SHERVINGTON PROJECT MANAGER

JESSICA BENZ SR. DESIGN SPECIALIST

BETHANY FOSS SR. DESIGN SPECIALIST

MORGAN MURPHY SR. DESIGN SPECIALIST LEAH FERGUSON SR. DESIGN SPECIALIST

KELSEY TREPKA DESIGN SPECIALIST

KHADIJA AZIZ DESIGN SPECIALIST

GERALD CALLO DESIGN SPECIALIST

MARC HAWORTH SR. GRAPHIC DESIGNER

Z LISENBEE SR. DESIGN CONSULTANT JOANIE MEYER SR. DESIGN CONSULTANT

HIBAH OSMAN SR. DESIGN CONSULTANT

TAYLOR VENCE DESIGN CONSULTANT

MARIAH JOYCE MARKETING COORDINATOR

KARA LAUGHBAUM SR. DESIGN CONSULTANT

GERALD SASTRA SUMMER INTERN

DUSTIN HANSEN PROJECT MANAGER

The EXD Team

Our team works across seven HOK offices in the US and Canada. We partner with teams globally across the HOK network on projects across all markets.

Experiential Graphic Designers HOK offices with EXD Designers SEA

13

Design Services

PLACEMAKING

Experiential Graphics

Digital Experiences

Storytelling Displays

Donor Recognition

Exhibits

Design Services

BRAND DESIGN

Identity and Logo Design

Brand Applications

Media Integration

Change Management Campaigns

New Media

Design Services

Interactive

Immersive

Content Design

VR + AR

Visualization

Design Services

WAYFINDING

Signage Design and Standards

Assessments

ADA and Life Safety

Master Plan Strategies

Naming and Numbering