HOLISTIC BUSINESS PR MAGAZINE
SEPTEMBER/OCTOBER 2021 ISSUE 1
"What is Holistic Communications?"
"Is There a Way Out? Facing Mandatory Vaccinations"
"The Great Reset is the Great Awakening for Creatives and Businesses"
"Life Balance During Chaos"
"Brain Food for Success"
Holistic Business PR Magazine is published by Starbind Publishing. Sharing of articles is allowed. Give attribution to Holistic Business PR Magazine as the source. We welcome our content to be shared widely.
04
HolisticBusiness PR Magazine
THIS ISSUE Follow us @Holisticbusinesspr
Follow us @Holisticbusinesspr
What is Holistic Communications? 08
The Great Reset is the Great Awakening for Creatives and Businesses 12
Is There a Way Out? Facing Mandatory Vaccinations 16
Life balance During Chaos 20
05
HolisticBusiness PR Magazine
Brain Food for Success 22
Feature in our Magazine 25
EDITOR'S CORNER Holistic Business PR Magazine is a unique publication for creatives, entrepreneurs and business owners who approach the world of business differently than the norm and are in touch with higher vibes. We accept news stories, personal stories and informative articles that reflect the ethos of our magazine. We are proud to do things differently and welcome written articles by contributors. We also offer free advertising space within our magazine for businesses and services. In return we ask our clients, contributors and advertisers to share the magazine with their networks. To help spread the word. Communal advertising from the grassroots is extremely powerful, holistic and authentic. To get in touch and be part of our growing community email: shelley@starbindpublishing.com visit: www.holisticbusinesspr.com and www.starbindpublishing.com to learn more about our services
Shelley G.
06
HOLISTIC BUSINESS PR SERVICES HERE'S A QUICK GLANCE AT JUST SOME OF THE SERVICES WE OFFER. WWW.HOLISTICBUSINESSPR.COM
Media Relations
Copywriting
Book Publishing
Personalised media relations management includes targeted strategies to create press opportunities for your business or project in a variety of media. This can be in the form of earned media or through paid advertising and feature placement.
How a business expresses itself is the cornerstone of its success. A copywriting service with a touch of holistic communications is available for a variety of writing projects such as: blogging, content marketing, website copy, business reports, business plans and annual reports.
Book publishing is no longer restricted to individuals. Businesses can publish books too. Practical help and advice is available to businesses who are interested in self-publishing to boost their marketing and connect with existing and new customers.
08
/Business
WHAT IS HOLISTIC COMMUNICATIONS? There is a quiet revolution evolving in the world of business and this revolution is based on the values of holistic business. Holistic communications is an integral part of holistic business. It is rooted in authenticity and a sincere approach to communications based on shared values, clarity, and honest dialogue used within the many channels of modern business. Holistic communications allow a business to have more creativity and courage to break free from stereotypes and do things differently by creating communication strategies that build a supportive community for the brand. Rather than accepting the limited view that customers are merely an end result to profit holistic communications emphasises the mutual relationship of trust and authenticity between a brand, its employees, and customers, while respecting the societal responsibility of a business.
Integrating a Holistic Outlook In general, most of us have a vague sense of what holistic means. We tend to associate the definition with wellness and being in balance. It is the marriage between the mind, body, and soul and all of these attributes of ourselves work together as one to produce a healthy individual. That’s why for several years now the emphasis of work, life, balance has been growing in popularity. Flexible working arrangements and working from home have until 2020 only been for the lucky few, but it is an option that many more employees can now consider.
/Business
09
The definition of holistic relates to the idea that things should be studied as a whole and not just as a sum of their parts. Therefore, it is in the interest of the business owner and management team to create a working environment that focuses on well-being and fairness with the intent of producing a service or product that has a great benefit for society as a whole. When all of these pieces work together successfully they create financial success for the business and satisfaction for the customer. Depending on the product, the satisfaction the customer experiences has the potential to be life changing which is a great achievement. These ingredients can be summarised as the 3 simple rules of holistic business: be respectful, be of service, and be honest. We are witnessing the dismantling of corporations right in front of our eyes which began in 2008 with the financial crisis. Greed, mismanagement and a refusal to grow with the times has been the downfall of many big businesses and Covid has continued this trend. As we move forward we have two choices: to grow with the times or be left in the past. If you only see your team members as a means to profit, and cannot tolerate
new ideas and input from staff, or you do not operate as an equal opportunities employer that is racially and culturally diverse, navigating through the Covid years will become difficult. It is imperative that companies adopt a holistic approach to their business and that they are flexible with the times and changes ahead. Being a CEO narcissist in a company is no longer going to give a person respect, instead working in partnership with employees and treating everyone fairly and as a friend will help a business rise above its competitors.
Available on Amazon
/Business
12
The Great Reset is the Great Awakening for Creatives and Businesses
"CREATE YOUR OWN ECONOMY" The Great Reset has many
Reset" seriously. The issue
business people talking
numerous critics have with
amongst themselves
the writings of Klaus
because the plans of the
Schwab, the Chairman and
World Economic Forum
founder of the World
put small businesses at a
Economic Forum or WEF, is
disadvantage, while
the incessant obsession he
encouraging market
has to change the social
control and domination of
contract of established
big corporations. It is for
Western democracies in
this reason that creatives,
league with secretive
entrepreneurs, and business
billionaires who meet in
owners take "the Great
"Davos" each year.
/Business
13
The WEF is a highly
Last year during the height
influential organisation
of the pandemic the WEF
that consistently courts, or
published a chilling war cry
better yet, instructs world
and announced: “To improve
leaders and think tanks on
the state of the world, the
a variety of global policies.
World Economic Forum is starting The Great Reset
Leaders such as Canada's
initiative.”
Justin Trudeau and the UK's Boris Johnson are
In their book, published last
completely under their
year, entitled Covid-19 the
spell.
Great Reset Schwab states: "the pandemic is a rare but
The policies of the WEF
narrow window of
has interests in every facet
opportunity to reflect,
of life from global warming
reimagine, and reset our
So where does this great reset
to global governance. Their
world to create a healthier,
leave the business owner who
reach is far and wide and
more equitable, and more
is trying to keep its head
many of their policies are
prosperous future.”
above water, or the creatives who have seen the
already underway. The World Economic Forum
dismantling of their
It was recently announced
is always aiming to reshape,
industries?
that G7 countries agreed a
redefine and restructure
deal to impose a minimum
something. It has an
Well quite frankly if we listen
level of business taxation
increasingly bad habit of
to the future scenarios
on multinational
meddling in the world
outlined in videos found on
corporations. Achieving the
without discussing its effects
the WEF website we can
goal of a global taxation
with those who matter.
extrapolate that entrepreneurs
policy.
will cease to exist and most people will own nothing. But
/Business
14
and abundant life and
When compared to CCP led
pursue the calling they love
totalitarian countries such as
happy.
lSomehow these simple
China, North Korea and
qualities are often over-
Cuba these freedoms only
Obviously with all of the
looked by organisations like
exist for a chosen select few.
wait for it...you will be
redefining and reshaping the WEF is aiming for, if they get their way they will kill entrepreneurial spirit and society at large.
the World Economic Forum when globalists are talking
It's so important to use this
about reshaping the world.
time of change to create new ways of doing business and
Luckily in Western
Multinational corporations democracies we still live in countries that allow all will be in control and the average person will be left
unite with likeminded people. The great reset is our time of the "Great Awakening".
citizens to freely create their own business and enjoy the
The key to getting through
nothing.
wealth of success. Covid
these Covid years is to create
emergency powers has
your own economy. Use the
The World Economic
dampened this
power of visualation and allow
entrepreneurial spirit in
yourself to try new things.
countries like the UK, US,
Rather than follow the crowd
with nothing and have
Forum does have something right, however. It is time for a new reset. It
Australia and Canada, which look for new and innovative are currently fighting to
ways to do business. Explore
restore their democratic
new markets and think in
rights.
simple terms.
Our Western freedoms have
We are in new lands now, so
exist to make a profit.
been hard won victories that
whoever lays down the ground
give us the choice to create
rules first takes the loot. It's
It is time that every person
and trade freely - a freedom
important that we the
that took centuries to build.
individuals win this fight if
is time for business owners to take back local business, create organisations that help others and communities, and not just
has a right to live a happy
not we could face the stark future envisioned for us.
www.illuminategraphics.co.uk
/Lifestle
16
IS THERE A WAY OUT? FACING MANDATORY VACCINATIONS
It's all over the news, vaccination is being mandated across a variety of industries and countries.There's also a vaccine passport to give you access to your life so you can be...free. Let's be honest does this not sound like something from George Orwell's book 1984? What sets Western democracies apart from countries that are dictatorial and totalitarian is the freedom to choose. What you do with your body is your choice and not everyone .
/Lifestyle
agrees with using vaccines or feels they are always necessary. This article is not to discuss the right and wrongs of choosing to take the vaccine but it is important to have an open discussion as to why some people may want to exercise their right to choose and not be forced into mandatory vaccination. The vaccines mandated for Covid use a new technology that is the first of its kind which is based on gene therapy. The safety of these vaccines cannot be guaranteed and they use a spike protein that overrides natural immunity. This is not speculation and has been repeatedly confirmed by a variety of doctors and specialists including the inventor of the mRNA and DNA technology Dr Robert Malone. No news outlet or Government can confirm that these vaccines are safe because there is simply is no long-term data tested on humans to substantiate this statement. The problem that business owners, creatives and entrepreneurs face is that mandated vaccines create a work dilemma for those who choose not to take the vaccine.
17
By taking these experimental shots you are given access to services. In Europe, countries such as France and Portugal are using vaccine passports to access restaurants and public services. This is also the case in Israel. In the US a handful of states such as New York have introduced vaccine passports and in the UK it is expected that vaccine passports will be used to access public spaces with large crowds such as clubs and and large venues. In short, vaccine passports will allow individuals to attend events, trade shows, office spaces and public buildings. These are vitally important places if you want to run a business, visit clients, and attend public events. It is expected that individuals will have to continually take jabs to keep their vaccine passports valid. Even for those who have taken one or two shots of the vaccine, continually jabbing may not sound enticing especially as many people have been suffering with side effects and in some cases death. The holistic way to approach all of these issues is to be aware of the principle of respect and free choice. We all want to feel safe but safety can never be guaranteed in our world because at any given time something unexpected can happen.
/Lifestyle
An employer who values their employee will always respect the choice of their workers, and there are ways around the vaccine mandates if Governments become too draconian. Employers can allow their workers to work from home, or they can choose to ignore the mandates altogether. At the end of the day if vaccine injury occurs companies such as Moderna and Pfizer will not be culpable as they are exempt, it will be business owners and industries who will take the fall. We are in uncharted territory here so getting legal advice about your right to choose is imperative. If you work in an industry where vaccines are being mandated you have the right to challenge. If you are a business that is operating in an industry that is mandating vaccination you also have the right to challenge. In the UK a business needs to prove a "reasonable need" to require mandatory vaccination. As booster shots are now being announced, it is understandable to ask yourself do you want to keep taking an experimental vaccine? Should your children have to take one to access their school or college?
18 It's time for people to step forward and take control of their lives. Covid is a debilitating disease, and it can be scary watching loved ones suffer. We must accept that everyone deserves to be safe but freedom to choose is equally important.
For further information and advice Holistic Business PR Magazine has put together a list of useful websites. Robert Barnes is an American attorney and champion of civil rights his website is: https://www.barneslawllp.com. He hosts a podcast called Viva & Barnes: Law for the People. https://vivabarnes.podbean.com Written evidence submitted to the UK Parliamentary committee regarding the UK's obligation to uphold citizens' rights to choose against mandatory vaccination. https://committees.parliament.uk/writtene vidence/2428/html/ Individuals can report an adverse side effect or death to the Coronavirus UK Yellow card site. Research reports are also available on the website. https://coronavirusyellowcard.mhra.gov.uk
www.pedrocgoffe.com
20
/Wellbeing
LIFE BALANCE DURING CHAOS We're frazzled, tired and overworked. Running a business and trying to find new and innovative ways to grow is tiring and takes its toll. Finding time for yourself in a world where lockdowns are still ongoing, and parents are expected to homeschool and put on a positive face can be overwhelming. So how can you achieve life balance during a time of chaos? Life balance is a personal choice. It is a decision and a promise an individual makes to put their health and personal life first. It can be hard to have a a positive life balance when you work for yourself or are the head of a company, but it is important
"Our perceptions colour the approach we take in our lives."
to take time out for yourself and spend time with family and friends to recharge so you can keep planning, growing and moving forward. Our perceptions colour the approach we take in our lives. For some who have an entrepreneurial spirit they see chaos as an opportunity. Chaos is always an invitation to change and grow so reevaluate how you can use this difficult time to your benefit, but remember to be kind to yourself first. Check out our tips.
21
/Wellbeing
Plan your day Journaling can help bring order and structure to your day. Creative inspiration knows no boundaries but having an overall structure will help stop those long days of working for hours and hours without rest.
Take regular breaks Sitting in front of a computer all day long is a fast track to stress. If you are in.a very busy work environment take time to sit outside for 5 minutes 3 times daily.
Prioritise social interactions Covid has caused havoc on our social interactions but being around loved ones is the best way to create happiness and feelings of inner peace. Don't be afraid to get out and see friends and family. It's important to work, but it's also important take a break and laugh. Find the balance.
22
DIET TIPS
/Wellbeing
BRAIN FOOD FOR SUCCESS Many business owners and creatives often work long hours and forget to nourish their bodies. While staying healthy becomes less of a priority, opting for quick fix meals packed with sugars and carbs, is increasingly a normal diet for most. We are what we eat and as we age if we continue to abuse our bodies, work long hours, and have stressful lives we in turn pay the price through aches, pains, and high blood pressure.
/Wellbeing
23
It is packed with high levels of thiamine, vitamin B-1, which plays a role in brain function maintenance. Research studies have found that it enhances short term memory and helps problem solving. Try opting for a cup in the morning, or treat yourself to an afternoon tea break. You will get the best benefits when it is fresh so use teabags or loose leaves and stay away from ready made bottled drinks. Spinach leaves: Dark leafy vegetables such as spinach leaves can be eaten raw, steamed or fried. They are incredibly flexible and cook well in a variety of dishes.
A simple remedy to all of this is changing diet habits and becoming mindful of what we eat. Science has confirmed that eating superfoods regularly can increase brain power, and help ideas to flow. When your brain is nourished, focus becomes easier with sustained and more productive periods of concentration. By eating superfoods, craving snacks lessens and the body is more fulfilled. Here are Holistic Business PR Mag's tips for brain food success: Green Tea : Whether you have it with caffeine or decaffeinated green tea is a great mood enhancer and memory booster.
Packed with good-for-your-brain nutrients, such as folate, iron, calcium and vitamins E and K, spinach is a must have addition to any diet, and when eaten consistently on a long-term basis it helps to protect from conditions such as dementia which can occur in older adults. Spinach is high in B vitamin folate and it has been shown to reduce levels of homocysteine—a compound that can be toxic to neurons. Folate levels are amped up in dark green, leafy vegetables, as well as citrus fruits, legumes and other vegetables. So at lunch time opt for a spinach salad. Put some leaves into a bowl, add tomatoes, and avocado and top with olive oil, lemon or a dressing of your choice. Spinach salad is quick to make and will give you the necessary mental boost to achieve your goals.
www.tasharaforrest.com
FEATURE IN OUR MAGAZINE Subimssion of content
25
Oct/Nov 2021 Deadline to submit content 15 September 21
We accept news stories, personal stories and informative articles that reflect the ethos of our magazine. Articles should be between 300-600 words saved as doc or .docx. For longer word counts please discuss your idea in advance of writing with the editor. When writing informative articles please give sources or refer to research and studies where possible.
Nov/Dec 2021 Deadline to submit content 15 October 21
Our magazine is divided into 4 sections: business lifestyle wellbeing and online events. Advertising is free, yes that's right, free! In return we ask you to share the publication on all of your own networks and websites. Image files should be jpeg or png size A4 or 21cmx29.7 cm Email: shelley@starbindpublishing.com
Jan/Feb 2022 Deadline to submit content 15 December 21
