BT Web Group Digital Brochure

Lexington, KY's #1 Marketing Company BTWebGroup.com

859.279.1111

Hello@BTWebGroup.com 168 E. Reynolds Rd. Lexington, KY 40517

Lexington, KY

LETTER FROM THE PRESIDENT To Whom It May Concern, As a professional marketer since 2004, I know that businesses only have a few seconds to capture someone's attention and encourage them to take action on a marketing message, and the BEST messages are lucky to achieve a 3% conversion rate.

If you're still reading then I've captured your attention, and if we talk subsequent to you receiving this letter then I'm honored to have gotten further than the other 97% of those competing for your attention.

Digital, Social, Email, Video, and Internet Marketing are the dominating mediums used to deliver a message to consumers these days, and when done right, they work REALLY well.

You can track impressions, clicks, leads, conversions, and most importantly ROI on virtually every dollar invested.

There is no greater feeling as a marketer than creating a marketing campaign that brings in $2+ dollars for every $1 spent. That's what I know how to do.

My name is Brian Evans, I'm the President of BT Web Group, a Marketing Agency located in Lexington, KY and we've generated tens of thousands of new leads, and millions of dollars in new revenue for clients.

If you're looking to get dramatic results from your marketing efforts, I'd like to formally apply my company for the job. HERE'S WHY...

Although hiring a Marketing Agency might not have been something you thought about, and before you immediately say "no way," please take a second to at least CONSIDER THE POSSIBILITY that by doing so, your results could be way more successful, the learning curve should be much shorter, and your financial investment will probably be equal to or less than what you expected to spend by hiring another firm or even an individual.

More and more businesses are outsourcing the core of their digital marketing needs to agencies like us who that have the team in place, and the EXPERIENCE TO IMPLEMENT EVERY POSSIBLE MARKETING NEED you have. Please review my company resume, and call me at 859-523-3053 to talk about how we may be able to fill your marketing needs.

Sincerely,

Brian Evans, President BTWebGroup.com P: 859-523-3053 E: Brian@BTWebGroup.com

BT WEB GROUP, LLC Brian Evans, President | 168 E. Reynolds Rd. Lexington, KY 40517 P: 859-523-3053 | E: Brian@BTWebGroup.com | BTWebGroup.com

WE ARE a digital marketing agency in Lexington, KY WE BELIEVE in our clients and their dreams.

WE CHALLENGE conventional marketing strategies.

WE BUILD marketing campaigns that generate revenue.

Experience (2005-Present)

Skills Digital Marketing

Owner & President A Website Design, Hosting, and Online Marketing Company with an A+ BBB rating. We consult with small businesses to help them compete and grow.

SEO, SEM, PPC, Video, Display, Retargeting, Mobile.

Social Media Marketing Branding, Content Creation, Engagement.

Email Marketing Newsletters,Promotions, Copywriting, Design.

Lead Generation

Accomplishments August 18, 2011, Co-Author Book: "The New Masters of Online Marketing.

Awarded 2015 Marketer of the Year Certified Google business partner.

Certified Bing business partner.

Certified Hub Spot marketing partner.

Published author of 4 business books.

Received editors choice award for contribution in the book, "The New Masters of Online Marketing."

Multiple News interviews and TV appearances on Fox 56, WKYT 27, LEX 18.

Owner of 2 US trademarks Board Member of Bluegrass Angels, Inc. Officer of Lexington Lodge No. 1 F&AM. Volunteer for Big Brothers Big Sisters 2008-2011 Captain of college baseball team '02-'03 Proud supporter of the Ronald McDonald House Charities.

Direct Response, Marketing Campaigns, Customer Funnels, Conversion Optimization.

Sales Strategy Unite Marketing & Sales, Offer Creation, Up Sell Offers, Retention Building.

Mass Media TV & Radio Advertising, Print, Direct Mail.

Market Selection Audience Selection, Customer Patterns, Unique Identifiers.

Branding Identity, Awareness, Equity, Public Relations, Press Releases, Analytics Tracking, Optimization, Reporting, Conversion, Split Testing Web Development E-Commerce, Landing Pages, Sales Pages, Membership, Front End & Back End. Web Hosting Speed, Security, Backups, SSL, Cpanel, HIPPA Compliance, Emails, Domains.

Software & Programming HTML, CSS, UI, AJAX, SSH, FTP, MySQL, iOS, Android, Java, Etc. Communication 1-on-1, Team Collaboration, Virtual, Customer Support, Vendor Assistance.

Cell: 859-537-5558 • Email: btevansjr@gmail.com

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WHO ARE WE?

We're a Digital Marketing Agency in Lex, KY Say Hello to BT Web Group!

We're a Marketing Company located in Lexington, KY specializing in Digital Marketing, Online Marketing, Internet Marketing, Social Media Marketing, and Brand Marketing.

We exist to help your business develop new marketing strategies and plans for selling products or services, advertising campaigns, and promotions to reach desired customer segments and generate more revenue.

Our Award-Winning services include: Online Marketing Search Engine Optimization, Content Marketing, Search Engine Marketing, Display Advertising, Remarketing, and...

TYPES OF WEBSITES WE BUILD are Web Design Development Business sites, E-commerce sites, Non-profits, Blogs, Portfolios, Multilingual, Schools, Lead Generation, and more... Brand Building Brand Awareness, Press, Graphics, Logo, Mission and Principles, Info Graphics, Video Production, Product Creation, and...

OUR WEB HOSTING is Fully Hosted, DIY Hosted, for Agencies, for Freelancers, Business, Resellers, HIPPA Compliance, PCI Compliance, and...

OUR WEB BASED CRM provides Email Marketing, Contact Management, Marketing Automation, Direct Mail Marketing, Follow up Automation, and...

MARKETING CONSULTING ranges from Marketing Strategies (Online and Offline), Lead Generation, Sales Conversion, Website Optimization, Brand Awareness, Brand Reinvention, and ROI Improvement.

FREE MARKETING CONSULTATION 859-279-1111 | Hello@BTWebGroup.com | BTWebGroup.com 168 E. Reynolds Rd. Lexington, KY 40517

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WHO ARE WE?

We're a Digital Marketing Agency in Lex, KY

We are a very creative agency and we prefer to think outside the box when it comes to marketing. We're dedicated to creating, planning, and handling online advertising campaigns and even offline promotions like direct mail, radio, and TV. Yes, these "old school" marketing channels still work too. The service we provide as a Marketing Agency is independent from our clients; yet our clients look to us as being their outsourced marketing department that provides strategic points of view to help sell more products and services.

As a Marketing Agency we also handle brand marketing strategies for clients which includes but is not limited to small businesses, corporations, non-profit organizations, entrepreneurs, start up's, and private agencies.

When we talk to new clients for the first time we ask a lot of important questions (that most "other" marketing agencies don't even think about) in order to adequately understand your customer base, your niche, and your competitive position the market.

We're then able to recommend key strategic plans to implement a marketing strategy designed to maximize the revenues and profits for your company. The selected marketing strategy we agree upon together can aim to achieve any variety of objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, brand awareness, lead generation, sales conversions or other growth goals.

After your strategic objectives have been identified, your target market selected, your desired positioning for the company, and your product or brand has been determined, our Marketing Agency will implement, manage, and optimize the chosen marketing strategy for you 24/7/365.

FREE MARKETING CONSULTATION 859-279-1111 | Hello@BTWebGroup.com | BTWebGroup.com 168 E. Reynolds Rd. Lexington, KY 40517

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DECLARATION OF BELIEFS

The only way to be truly satisfied is to do what we believe to be great work, love what we do, and never give up. Inspired by Steve Jobs

WE BELIEVE in striving daily to improve and innovate the online marketing and web design industry which is why the work we do for our clients today will always be better than the work we were doing a month ago, and the work we do for our clients a month from now will always be better than the work we’re doing today.

WE BELIEVE our purpose is to serve every client with integrity by providing them with unmatched results which in turn generates more revenue for their business and provides a happier more prosperous life for their families and ours.

WE BELIEVE serving other businesses is a privilege and not a right, and we should always be asking ourselves not what our clients can do for us, but what we can do better for our clients.

WE BELIEVE that everyone on the BT Web Group team is expected to consistently demonstrate good faith and excellence in all given responsibilities and commitments every day.

WE BELIEVE that we don’t work on our client’s tasks for them, but rather we work toward our client’s goals with them.

WE BELIEVE in uniting with our clients one project at a time and creating an atmosphere that encourages open communication and positive collaboration.

WE BELIEVE in the practice of continuing education and training in Online Marketing and Web Design technologies so our clients can consistently achieve better results.

WE BELIEVE that helping businesses can sometimes be a slow and careful process requiring great commitment, care, and a collective effort with our clients and our team.

WE BELIEVE we don't sell products or services, but rather we propose solutions and opportunities for improvement that are uniquely customized, so each client can progress at their own pace.

FREE MARKETING CONSULTATION 859-279-1111 | Hello@BTWebGroup.com | BTWebGroup.com 168 E. Reynolds Rd. Lexington, KY 40517

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DECLARATION OF BELIEFS

The only way to be truly satisfied is to do what we believe to be great work, love what we do, and never give up. Inspired by Steve Jobs

WE BELIEVE in helping our clients live better and happier lives by removing the stress and confusion that comes with web technology and online marketing.

WE BELIEVE in always doing our best to genuinely help everyone we do business with, even if a client chooses not to do business with us.

WE BELIEVE that we’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way, we'll go to the end of the earth to find it or we'll simply create it.

WE BELIEVE that our team members and our clients are a family. We stand shoulder-to-shoulder through thick and thin.

We win together, and we lose together, and we'll always have each other’s back in everything we do.

WE BELIEVE that every business owner who dreams big dreams should have the same opportunity to succeed online as companies with unlimited budgets.

THE WAY we do everything we believe is by providing innovative online marketing and web design solutions for businesses in every industry, big and small.

HOW we do everything we believe is by giving digital control and transparency back to the client. By providing real time results tracking on all online marketing and web design services. By making website improvements and updates promptly when asked. By tracking every marketing campaign to the penny and letting the ROI prove our worth. By treating every client’s needs equally, no matter the size of their budget. And by always doing our best in everything we do, because we believe that when we do our best, God will do the rest.

FREE MARKETING CONSULTATION 859-279-1111 | Hello@BTWebGroup.com | BTWebGroup.com 168 E. Reynolds Rd. Lexington, KY 40517

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NEED HELP WITH YOUR WEBSITE?

WE CAN BUILD YOU A BRAND NEW WEBSITE OR REBUILD YOUR EXISTING WEBSITE SO THAT YOU CAN MAKE A GREAT 1ST IMPRESSION WITH YOUR ONLINE VISITORS

OUR WEB DEVELOPMENT SERVICES: Brochure Site - We can build you the perfect website to show off your business online, similar to the way you would with a printed magazine or booklet. This type of website is designed to be an online brochure that describes your company, beliefs, products, services, resources, awards, press, and more!

Blog Site - We can build you a blog site that is stand alone or integrated into your existing website. Blogs are one of the best way to increase your search engine rankings because when updated often, Google will begin to recognize your blog as an authority source which will drive more visitors to your website, and in turn, create more customers.

E-Commerce Site - We'll help you make it easy for your customers to buy from you online by building you a custom E-Commerce website where visitors can buy or sell your products and services over the internet via web sites and mobile apps. This type of website is a very powerful way to grow your business.

Landing Pages and Sales Pages - We can build you Landing/Sales Pages that are designed to do one thing....convert a visitor into a lead and a lead into a customer! These types of pages are often used by direct response marketers who focus on running paid ads to pages like this in order to accurately determine ROI when running online marketing campaigns to generate new customers. These are FUN!

FREE MARKETING CONSULTATION 859-279-1111 | Hello@BTWebGroup.com | BTWebGroup.com 168 E. Reynolds Rd. Lexington, KY 40517

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NEED BETTER MARKETING ADVICE?

WE CAN BUILD YOU A TURN-KEY MARKETING CAMPAIGN THAT WILL GENERATE MORE WEBSITE VISITORS, MORE LEADS, AND MORE CUSTOMERS THAN ANYTHING YOU'RE DOING NOW

MARKETING CONSULTING SERVICES: Generate Traffic - Generating more traffic to your website, traffic into your store, or getting your phone to ring consistently and predictably is the hardest thing for business to do. We can build you numerous online marketing campaigns with a diversified mix of sources so that traffic will never be a problem again.

Convert Traffic Into Leads - The best way to do this is with a strong "front-end-offer" that visitors want: online newsletter, a complimentary consultation, or downloadable resource. We can help you create front-end-offers that convert traffic into new leads on autopilot.

Convert Leads Into Prospects - For many businesses, leads become prospects before they become customers. They often need more engagement before they'll spend money. Here is where you must prove your business can be trusted. We can help you create marketing processes that build better credibility and trust to increase sales.

Convert Prospects Into Customers - We'll help you build new process that make your prospects feel more confident to buy from you than your competitors. Some simple "hand holding" and friendly educational follow up process can do amazing things to create more new sales.

Convert Customers Into Clients - A client is someone who buys from your business more than once. Therefore you must have marketing processes in place that encourage more frequent purchases from your best customers. We'll help you automate the best processes to create more repeat purchases from your existing customers.

Convert Clients Into Referrals - Once someone buys from you, this is the best time to ask for feedback, reviews, and referrals from them. We can implement some process that help you automate this step so that customers can become your best source for new business, simply by giving them a little extra attention after a sale.

FREE MARKETING CONSULTATION 859-279-1111 | Hello@BTWebGroup.com | BTWebGroup.com 168 E. Reynolds Rd. Lexington, KY 40517

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NEED HELP WITH ONLINE MARKETING?

WE CAN HELP YOU USE THE POWER OF THE INTERNET TO GENERATE TRAFFIC TO YOUR WEBSITE SO YOU CAN GET MORE CUSTOMERS AND GROW YOUR BUSINESS

OUR ONLINE MARKETING SERVICES: 1. Search engine optimization (SEO) - We can improve the online visibility of your website in Google's organic search results so that you can achieve higher rankings when customers search online.

2. Content Marketing - We can consistently produce publish your content through all relevant Blog and Social Media Channels to generate more leads; expand your customer, and increase brand awareness and credibility.

3. Pay Per Click (PPC) aka Search engine marketing (SEM ) - We can create online ad campaigns for your business by running ads targeted directly to your ideal customers when they search on Google for your type of product or service. This process is typically the fastest way to generate new traffic to a website.

4. Display advertising - We can create visual messages and ads such as videos, banner text, logos, animations, photographs, or other branded graphics targeted to the exact demographics and location of your ideal customer when they browse Google or other social networks such as Facebook, YouTube, Twitter, LinkedIn, etc.

5. Remarketing/Retargeting - We can target your past customers and all website visitors through an intelligent form of advertising called Remarking. After visitors leave your website, we can run graphic ads and text reminding them about your business and encourage them to come back and take action a second time. This follow up is a fantastic way to keep your business top of mind.

FREE MARKETING CONSULTATION 859-279-1111 | Hello@BTWebGroup.com | BTWebGroup.com 168 E. Reynolds Rd. Lexington, KY 40517

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WANT MORE CUSTOMERS?

WE'RE A FULL SERVICE MARKETING COMPANY LOCATED IN LEXINGTON, KY. OUR MARKETING SPECIALTIES INCLUDE: ONLINE MARKETING, DIGITAL MARKETING, INTERNET MARKETING, SOCIAL MEDIA MARKETING, WEBSITE DESIGN, WEBSITE HOSTING, AND MARKETING CONSULTING. REQUEST A FREE MARKETING CONSULTATION

LIST OF SERVICES ONLINE MARKETING

MARKETING CONSULTING

WEB DEVELOPMENT

BRAND AWARENESS

WEB HOSTING

Search Engine Opt. (SEO)

Marketing Strategies

Brochure Website

Brand Awareness

Fully Managed Servers

Pay Per Click (PPC)

Online Marketing

E-Commerce

Mission

Guaranteed Uptime

Internet Marketing

Lead Generation

Non-Profits

Principles

Basic Security

Digital Marketing

Tracking

Government

Graphics

Professional Emails

Mobile Marketing

Conversion

Lead Generation

Logos

Domains

Social Media Marketing

Planning

Blogs

Colors

Daily Backups

Display Advertising

Strategy

Membership Site

Fonts

SSL

Video Marketing

Call To Action

Portfolios

Video

Log-in Access

Remarketing

Taking Action

Sales Pages

Public Relations

C-panel Access

Content Marketing

New Clients

Logo & Graphics

Messaging

Multi-Layer Security

Search Engine Mkt. (SEM)

New Referrals

Analytics

Beliefs

Premium Support

Premium Support

New Traffic

Reporting

Competition Tracking

SEO Optimization

SEO Optimization

New Patients

Google Monitering

Credibility

Analytics

Analytics

Optimization

Unlimited Storage

Loyalty

Reporting

Reporting

Reporting

HIPPA Compliance

Google Monitering

Unlimited Storage

Google Monitering

Campaigns & Funnels

Lightning Fast Speeds

Reporting

Free Migration

Local VIP Support

Local VIP Support

Local VIP Support

Local VIP Support

Local VIP Support

Why us

What we do

How we do it

WE BELIEVE in our clients and their dreams; in

WE CHALLENGE conventional wisdom and the

WE BUILD marketing campaigns that generate

standing shoulder-to-shoulder together through

status quo with innovation and simplicity as it

revenue; websites that look great AND attract

thick and thin; in asking not what our clients can

relates to marketing strategies; web design;

visitors; secure hosting environments; and

do for us but what we can do for our clients.

online hosting; and client achievements.

better opportunities for online success.

FREE MARKETING CONSULTATION 859-279-1111 | Hello@BTWebGroup.com | BTWebGroup.com 168 E. Reynolds Rd. Lexington, KY 40517