Creating Your Sales Funnel - Step 2 The sales funnel is a critical aspect of optimizing the customer journey from initial contact to final purchase. A sales funnel starts long before the first page the prospect enters their email. It actually begins with identifying the key stages that potential customers typically go through before making a purchase. These stages generally include awareness, interest, consideration, decision-making, and action. By understanding these phases you can tailor your marketing efforts to meet each prospects needs at every stage of their journey to becoming a customer.
- keep spreading that message far & wide. You never know when someone that doesn’t need your product now may need it later or knows someone that does. Once prospects begin to show an interest - this could involve engaging with your content, subscribing to newsletters or following social media accounts associated with the company – they move from “cold” to “warm.” Warm prospects know you or your product and are more willing to make a purchase.
Post-purchase delivery automations can increase customer satisfaction – tips for use, examples of how others have benefited, and ALWAYS a way to get support.
As you plan each stage of your sales funnel, consider how it In the consideration phase of supports moving traffic from cold The first step in attracting customers purchasing decisions, prospects are to customers. By mapping out these to your side hustle business is actively evaluating by comparing stages visually you'll be able to creating awareness. This involves your offer against alternatives. This identify areas where automation can getting the word out about what is where case studies, testimonials, reduce your work load and still make you offer through various channels and demonstrations that highlight sure no one is lost in the process. such as social media profiles, the difference between your websites or recommendations product and others help prospects from others who have used and make informed choices. They also build trust in you and your enjoyed it beforehand. products. Note that this doesn’t mean To help guide them through this posting about nothing BUT your process its essential that you offer and insisting everyone needs address any lingering concerns and it right now. Or even worse, sending provide a clear call-to-action. By everyone in your contacts list an doing so you increase converting email a week about it. Posting leads into paying customers. things you are excited about, Remember: clarity is key when success stories, commenting on it comes time for people to take posts where someone is asking for decisive steps forward! Need help with putting the pieces help (and you know your product together for your business? can help) are all excellent ways to The next step is when prospects Schedule a free 30 minute call! spread the news and attract people take action by making a purchase. https://tinyurl.com/systemsninja to you. Don't underestimate how This marks their transition from important this initial stage can be being just another prospect to a Ann Acord The Systems Ninja, aka Chief Old Fogey when starting up any new venture customer. 18
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