Home Textile Exports - November'14

MoOD’s success marks strong belief in th Heimtextil 2015 shaping up excellent! e future.

Home&Tex enthusiasm at home textile and decoration world!

6 HTE

Evteks + Home&Tex

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While the home textile world argues on if Turkey ranks third or fourth in the sector in the world, the country has already managed to export more than 10 billion worth of products on the one hand and to organize two big international shows in the industry every year on the other. Held in May every year, Evteks is the second largest home textile fair in the world. Organized by the same company and same supporters, HOME&TEX also recorded a great success at its premiere edition last year. This small sister of Evteks will be held for the second time this November but it is already bigger than almost all other shows in the industry accept first few ones including Evteks.

When these two, Evteks and Home&Tex are added to each other we find over a thousand exhibitors, thousands of brands and almost 230 thousand visitors. These favorable numbers indicate a respectful power in the world. What is more, the industry is on the right way because value added products are gaining ground in the Turkish home textile industry. In conscious of the rules of the game, the Turkish home textile industrialists could cope with harsh competition faced especially by cheap products of the Far East by developing intelligent and high end products and to sell them to Europe and even to China.

The final situation of the Turkish home textile industry could be defined better with the words “innovation”, “elegance”, “quality” and “capacity”. This definition blinks a brighter future for the industry.

As the European textile industry slew down in 2014 the Turkish industry continued to develop and improve on quality and variety. It is strongly believed that the sector will grow further in 2015 and continue to be the major player getting a bigger share from the pie of the world total. We wish lucrative business for all industrialists and business people. We wish 2015 be a better year for all!

Group Chairman

H.Ferruh ISIK

Publisher& Responsible Editor-in-Chief:

Mehmet SOZTUTAN on behalf of ILETISIM MAGAZIN GAZETECILIK SANAYI VE TICARET A.S. mehmet.soztutan@ihlas.com.tr

Advisory Board

Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI

Editorial Consultants

Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl) Milou KET (studio@milouket.com)

Trend Advisor

Canan Sonmez CANIK

Editorial Coordinator

Omer Faruk GORUN (fgorun@ihlas.net.tr)

Advertising Coordinator

Emir Omer OCAL (emir.ocal@img.com.tr)

Advertising Sales Staff

Adem SACIN (adem.sacin@img.com.tr) Nazım KARA Yılmaz OZKAN

Correspondents

Elke ARORA

Artdirector

İsmail GURBUZ (ismail.gurbuz@img.com.tr)

Artwork Consultant Design&Graphics

Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)

Design&Graphics

Tayfun AYDIN (tayfun.aydin@img.com.tr)

Chief Accountant

Mustafa AKTAS (maktas@img.com.tr)

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HEAD OFFICE İhlas Medya Plaza 29 Ekim Cd. 34197 Yenibosna ISTANBUL/TURKEY Tel:+90. 212 454 25 00 Pbx Fax: +90. 212 454 25 98 www.hometextile.com.tr

Mehmet SOZTUTAN (mehmet.soztutan@ihlas.com.tr)

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November 2014

EVENTS

10 HTE

Dokumaca, Anatolian Legends Exhibition held O

rganized by Turkish Home Textile Industrialists’ and Businessmen’s Association (TETSIAD), the Anatolian Legends Exhibition unveiled the curtain on the thousand years old weaving samples. The exhibition venue is IBB Museum in Yildiz Sarayi (Yildiz Palace). The faculty and students of Art School, Marmara University, depending on their years taken studies, chose the articles.

Thousands of weaving samples have been put on the exhibit.

TETSIAD aims to contribute to the development of home textile industry in Turkey. The association supports projects that aim to improve the industry and to study and protect the heritage in the sector.

A team of 14 artisans composed of the faculty and students of Art School of Marmara University realized the project in four years and through several studies. Dates of samples may go back to 12 thousand years, the articles used in the past. Called “Anatolian Weavers” textile artisans of the past have developed a special and historic language called “Dokumaca”, (The language of Weaving) through the centuries.

The curator team was composed of the following persons: Basak Ozdemir Uysal, Buket Pekel, Esat Destanoglu, Feriha Isildar, Gul Bolulu, Gulhan Gulecer, Gunay Aykac Atalayer, Isil Eraslan, Nerten Yuksel, Selime Amanji, Safak Akalin, Senay Takus, Yasemin Ozbey, Ozge Usluca.

November 2014

PROFILE

12 HTE

Ink|SAFE Polyurethanes join Brentano Textile Line

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heeling, Ill. (November 2014) — The Brentano Design Studio embraced the latest in textile technology for the fall Affinity collection by developing series of fire retardant draperies, acoustical wall panel fabrics, performance fabrics and three new polyurethane faux leathers — now with ink|SAFE, a chemically bonded stain shield.

Chemically bonded stain shield protects new faux leathers from stains, ballpoint pen marks

Distinctly textured with snakeskin-esque, classic hide and metallic appeal, polyurethane faux leathers Ravenswood, Sauganash and Uptown have ink|SAFE, a chemically bonded stain shield that protects against staining and even ballpoint pen marks for an easy-to-maintain, flawless appearance. With a wide color range (43 total colorway options) to fit into the spectrum of healthcare, hospitality and commercial design projects, the three new patterns also offer bleach cleanability and an abrasion resistance over 100,000 double rubs (Wyzenbeek) for enduring performance.

Available in 43 total colorway options, 54” polyurethane faux leathers Ravenswood, Sauganash and Uptown deliver ink|SAFE performance for healthcare, hospitality and commercial applications.

November 2014

NEWS

16 HTE

European Commission: Turkey’s GDP to move higher in 2015

Exports contribute strongly to increased growth and will improve by 5 percent in 2016

November 2014

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NKARA-Turkey’s GDP will move steadily higher from 2015 through 2016, a European Commission forecast said.

Turkey’s GDP grew at a surprisingly fast rate at the beginning of the year, but slowed down in the second quarter, according to he European Economic Forecast published in Brussels.

The report says growth is expected to increase by 3.3 percent in 2015, up from 2.8 percent growth in 2014, as domestic demand recovers gradually.

Increasing demand will also drive growth higher in 2016 by 3.7 percent, the forecast says.

The projected contribution from exports to GDP growth will remain strong for the current year and will grow by 5 percent in 2016 compared with 4.4 percent in 2015.

Imports are also projected to rise by 5.5 percent in 2016, compared with 3.7 percent in 2015, up from -1.0 percent in 2014.

The forecast projects that government debt will increase in 2014 due to much slower revenue growth, then drop over the next two years as economic activity and revenue growth pick up again.

The report says that the employment rate will rise by 3.2 percent in 2016 compared with 3 percent in 2015.

Turkey is the largest national economy in Central and Eastern Europe, a complex mix of modern industry and commerce along with a traditional agriculture sector that still accounts for about 30 percent of employment.

Turkey’s economy has slowed in pace with the global economic slowdown in the past year.

EVENTS

18 HTE

Home&Tex enthusiasm at home textile and decoration world!

Home&Tex Home Textile and Decoration fair to be held in Istanbul, 19-22 November2014

November 2014

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Where aesthetics meets elegance

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ome&Tex reveals the most coveted names in home fashion industry with a more enriched content.

Over 500 high-end exporter and importer brands present their latest collections in home textile, contract textile floor and wall covering, decorative accessories, houseware and lighting on a 120,000-sqm area.

Interior designers, design and lifestyle stores, furniture showrooms, distributors, importers, contractors and hotels from Middle East, the Arabian Gulf, Russia, Turkic Republics, North Africa, America and Europe visit the fair.

Single type, special designed stands are used at HOME&TEX, offering exhibitors the most convenient presentation for their latest collections during the show time, 19-22 November 2014.

Organized by CNR Sectoral Trade Fairs of CNR Holding at CNR Expo Center, Istanbul, the fair is supported by TETSIAD (Association of Turkish Home Textile Industrialists and Businessmen) on an area of 120,000 sqm.

EVENTS

20 HTE

Market Advantages Located in the landscape known as “Afro Eurasia�, Turkey serves as a gateway to Europe, Central Asia, the Middle East and Pan Euro-Mediterranean region. The central location of Turkey provides an efficient and cost effective outlet to major markets, with a 1,5 million consumer population and with USD 22 trillion GDP. As visa requirements are eliminated between Turkey and some neighboring countries, more businessmen and professionals prefer Turkey for visiting trade shows, meeting associates and making investments.

HOME&TEX has perfect timing to meet purchasing demands with its high quality product portfolio, the diversity of the product ranges and increased number of international exhibitors. With its modern lifestyle and historical architecture, Istanbul offers the perfect atmosphere for the sole home fashion fair of Turkey.

November 2014

INNOVATION

24 HTE

Scientists investigate heat transfer in car seats Scientists consider different seat covers using standard and functional textiles

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ÖNNIGHEIM – The German government hopes that by 2020 there will be 20 million electric cars on Germany’s roads. However, to make electric vehicles attractive to large parts of the population, one of the aspects that needs to be improved is their range. The key to this is intelligent energy management, and this includes not only the drive technology and construction of the vehicle but also “energy guzzlers” such as the air conditioning and interior heating systems. In electric cars, both of these have to operate from the power supply, at the expense of the vehicle’s range.

In the light of this, scientists from the Hohenstein Institute (Bönnigheim), FILK (Freiberg) and IHD (Dresden) have been investigating the factors affecting the design of thermally optimized car seats. The aims of the project (IGF No.18080 BG) are to establish the theoretical principles behind heat transfer in seat covers, develop a model of the processes involved in heat transfer and implement it in the design of improved seating.

The researchers are concentrating on using appropriate materials and combining them intelligently to provide a certain amount of passive climate control. They are not

An ongoing project is providing the expertise for deeloping vehicle seats where the design and choice of materials create some passive climate control effect. © Hohenstein Institute ®

November 2014

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looking at “active” solutions such as heating and cooling systems for seats.

In the first phase of the project, the scientists from the three research institutions are studying the effect of the human body, and the heat it emits, on complex upholstery materials. Firstly, they are considering different seat covers using standard and functional textiles. Secondly, they are basing their work on different usage scenarios (see Figure 1). The constant factor is the “feel-good temperature” which, with textile surfaces, is 23º C. Various different measuring methods can be used to derive quantitative load factors to describe the material or the combination of materials and their heat conduction properties in dry and moist conditions.

Intelligent energy management is the key to increased range for electric cars. It requires alternatives to “gas guzzlers” such as the air conditioning and heating systems, and these are being investigated as part of this research project, including with the assistance of volunteers in a vehicle simulator. © Hohenstein Institute ®

These reference values serve as the basis for simulating the processes involved in heat transfer. These simulations are carried out using what is called the Finite Element Method (FEM), a numerical procedure normally used, among other things, to calculate the dimensions of complex components and assemblies in engineering and vehicle manufacture. It can also be used to represent contradictory physical influences and their effects.

The simulations can then be used to calculate the combinations of materials and structural designs which would have the most positive effect on both heating and cooling behavior. This knowledge will help small and medium-sized automotive suppliers in particular to secure a competitive advantage for themselves in future by increasing comfort levels, saving energy and reducing development costs.

Figure 1: The scientists are using three scenarios to investigate heat transfer in car seats. © Hohenstein Institute ®

NEWS

26 HTE

Karaca Home in Dubai Karaca Home store in Dubai Alburayir Mall opened by Turkey’s Ambassador to Dubai

November 2014

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peeding up its retail expansions in export markets, a major Turkish brand of home textile Karaca Home was inaugurated in 30th September.

Turkey’s ambassador in Dubai, leading names in Dubai retail industry, managers of Al Samim Group, Karaca Home chairman of the board Sami Karaca, general manager Bahadır Orsoglu, deputy general manager Erhan Inangul and export manager Aydan Oztasan participated in the event.

Karaca’s business partner in Middle East Al Samim Group, distributes the products of Karaca Home with its 500 personnel. Active in the Middle East countries successfully as a retailer, Al Samim Group is seemed an ideal partner for Karaca who is highly successful in Turkey. Including the recent store, Karaca Home products are sold in three stores of Al Samim Group in Dubai.

Karaca Home has more than two thousand items in its product portfolio in the concept categories as Handmade, Ranforce, City, Saten, Vintage, Teenage, Baby and Kids, Bathroom, Solid-Knitted blanket and bed cover. Quality and aesthetic is combined in 100% cotton, bamboo, and linen products.

PROFILE

30 HTE

Oasis Home of Denizli produces printed piques and linens

November 2014

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stablished in 1983 to produce raw fabrics and piques the company sells its products both in domestic and export markets. Ismail Safa Sasmaz of Oasis Home brand introduced his company:

On the story of the brand We have been producing textiles in our first factory in Denizli. Then we moved to our second and larger factory we had built in Denizli Organized Industrial Zone over 5,000 sqm. land having 2,700 sqm. covered space. At the beginning we had been producing only raw fabrics for other processors. Then we began to produces packaged end products for the needs of individual customers under Oasis Home and Cotton Land brands. They were liked by consumers. Then we expanded our product varieties that now include pique sets, imprinted pique sets, bed sheets, linens, jacquard towels made of cotton or bamboo fibers. In 2012 we engaged in the production of cotton satin linen sets that were also attracted interest and demand from buyers. We have been adding new patterns and motifs on our products continuously. We produce digitally printed cotton satin 3D linen sets as a complete collection under the Nazenin Home brand.

PROFILE

32 HTE

On export markets and targets Presently we are exporting directly to our buyers in Germany, Poland, Greece, Kazakhstan and Iran. Our products are sold in Russia and Ukraine that are exported by other traders.

On the activities in fairs We will be at the A01 stand in the 4th Hall in the Home&Tex Fair that will take place at CNR Expo, 19-22 November 2014. We have prepared new models, new products and new collections for our customers. We hope they will like all of them.

November 2014

PROFILE

34 HTE

On Kervan competence in home textiles November 2014

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perating in the home textiles industry for almost 15 years On Kervan Home Textiles Company has already recorded a great success story with its experienced team. The company has a wide range of products and it always continues to add new products thanks to its R&D team who attach great importance on innovative studies.

On Kervan increases its sales platform in Turkey with customer satisfaction and quality service it offers. Operating as a wholesaler in the sector, On Kervan serves retail market with a new approach by offering quality products with competitive prices. On Kervan Home Textiles officials say that they take pride of offering quality products to their esteemed clientele. “On Kervan attaches excellent importance not only for selling product but also for after-sale support services. We aim to attain customer satisfaction with total quality management without compromising on quality. Beginning to grow firstly in Bursa, Turkey, On Kervan continues it activities on the highway of Bursa-Ankara,� the official noted.

PROFILE

36 HTE

With its experienced staff, a serious approach to business, many years of experience, timely delivery, stable price policy, On Kervan promises to add value to the national economy by using natural resources in an efficient manner dedicated to fulfill social responsibilities.

The company closely works with retail clients, from design to deliver, to ensure the best possible combination of exclusive product, quality, service and price. “As a leading provider, our experienced sales team, who knows the rules of the game in business, are dedicated to exceeding the demands of our discerning customers, will work closely with you to ensure your needs are met. On Kervan will keep committing to innovating technology and striving for excellence and sincerely looks forward to cooperating with friends from all over the world,� the official outlined.

November 2014

KAZAKHSTAN | Is rich with natural resources; oil, gas and minerals, steady with annual budget and foreign trade surplus and contains excellent harmony of multicultural population КАЗАХСТАН | Богат природными ресурсами; нефть, газ и полезные ископаемые, устойчивое и положительное сальдо внешней торговли и быстроразвивающееся мультикультурное население

12-ая Международная Выставка Домашнего 12th InternationalТекстиля Exhibition for Hom

ALMATY | Almaty Is a modern and a lovely city in Silk Road and center of business and finance for whole Central Asia АЛМАТЫ | Это прекрасный современный город на Шелковом пути и центр бизнеса и финансов для всей Центральной Азии

12 Международная Выставка Домашне 12th International Exhibition for Home Textile -ая

12.Uluslararası Evtekstili Fuarı

KAZAKHSTAN | Is rich with natural resources; oil, gas and minerals, steady with annual budget and foreign trade surplus and contains excellent harmony of multicultural population КАЗАХСТАН | Богат природными ресурсами; нефть, газ и полезные ископаемые, устойчивое и положительное сальдо внешней торговли и быстроразвивающееся мультикультурное население

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Central Asia Hometextile : The unique platform of hometextile industry for Business to Business opportunities Venue :

February Şubat

Is a professional trade fair venue which Место проведения выставки находится в центре is located in Almaty city :center Venue ATAKENT EXHIBITION CENTERгородаМесто Алматы в выставочномЦЕНТР комплексе. : ВЫСТАВОЧНЫЙ АТАКЕНТ Is a professional trade fair venue which

Место проведения выставки находится в центре

located in Almaty города Алматы в выставочном комплексе.

Add: 42 Timiryazev St., cornerisAuezov St., city center Адрес: ул.Тимирязева, 42, угол ул. Ауэзова, Almaty - Kazakhstan Алматы - Казахстан Add: 42 Timiryazev St., corner Auezov St., Адрес: ул.Тимирязева, 42, угол ул. Ауэзова, Алматы - Казахстан

Organizer / Организаторы Central Asia Trade Exhibitions, Алматы - казахстан Organizer / Organizer: Организаторы Organizer: Central Asia Trade Exhibitions, Алматы - казахстан 050010, ул.зенкова центр «форум», офис 050010,13,бизнес ул.зенкова 13,бизнес центр «форум», офис215 215 ph.80, +7 727 266 36 80, 271-16-20, 271-19-44, fax. 727 +7 727266 266 36 36 84 ph. +7 727 266 36 271-16-20, 271-19-44, fax. +7 84 info@centralasiaexpo.kz www.centralasiaexpo.kz info@centralasiaexpo.kz - www.centralasiaexpo.kz International Sales&Marketing Office, Istanbul - Turkey

International Exhibitions Ltd.

March Mart

2015

Международный выставочный центр «Атакент» Central Asia Hometextile - это уникальная платформа для Atakent Internationalwww.centralasiaexpo.kz Exhibition Center возможностей бизнеса в индустрии Atakent Fuar Merkezi домашнего текстиля

Central Asia Hometextile : The Central Asia Hometextile - это unique platform of hometextile уникальная платформа для industry for Business to Business возможностей бизнеса в индустрии домашнего текстиля ATAKENT EXHIBITIONopportunities CENTER Место : ВЫСТАВОЧНЫЙ ЦЕНТР АТАКЕНТ

Almaty - Kazakhstan

3

12th International Exhibition for Home Textile -ая 12 Февраля Международная МартаВыставка Домашнего Текстиля

ALMATY | Almaty Is a modern and a lovely city in Silk Road and center of business and finance for whole Central Asia АЛМАТЫ | Это прекрасный современный город на Шелковом пути и центр бизнеса и финансов для всей Центральной Азии

Darulaceze Cad. No:33 Ofis No:42-B, Sisli InternationalAdd: Sales&Marketing Office, Istanbul - Turkey Tel:Cad. +90 212 210 94Ofis 85, +90 212 222 78 96 Fax:+90 212 222 34 96 Add:Ltd.Darulaceze No:33 No:42-B, Sisli International Exhibitions info@sinerjifuar.com - www.sinerjifuar.com Tel: +90 212 210 94 85, +90 212 222 78 96 Fax:+90 212 222 34 96 info@sinerjifuar.com - www.sinerjifuar.com

February March Алматы - Казахстан | Февраля - 3 | Марта 28 20 www.centralasiaexpo.kz

February March Almaty Kazakhstan Марта 2015 “Atakent” Exhibition Cente - 3-|International 28 | Февраля

Международный выставочный “Atakent” International Exhibition Center Международный выставочный центр «Атакент»

центр «Ата

Almaty - Kazakhstan | Алматы - Каза

Almaty - Kazakhstan | Алматы - Казахстан

Support / Официальная Official SupportOfficial / Официальная поддержка

поддержка

EVENTS

38 HTE

CIFF to host Homedecor & Hometextile China with global furniture fair

Asian flagship furniture, home textile and home decor exhibition attracts global business opportunity November 2014

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hina’s decoration industry is entering into a stage of fast growth as the interior decoration concept deepening into the hearts of the consumers. The related data shows that the interior decoration industry accounts for over 40% of the whole home decoration industry and draws more consumers’ attention. It has indicated a great market potential.

Individualized Products Make the Trend Homedecor + Hometextile China 2015 will be held concurrently with the Asia’s furniture sourcing center-CIFF in the China Import & Export Fair Complex, March 18-22, 2015.

The home decors and home textiles are displayed with the modern furniture and classical furniture to build up the onestop sourcing mode for better lifestyle and more human-oriented home furnishings, revealing the trend and creating the opportunities for success.

As Asia’s most comprehensive woodworking machinery, furniture production and interior decor trading platforms, CIFM / interzum guangzhou will be stepping into a new decade in its coming edition. The new beginning also welcomes some changes with the exhibition period extended by one day to five days, and new show dates from March 28 - April 1 in 2014. CIFM / interzum guangzhou will be held once again in conjunction with the China International Furniture Fair (CIFF). Total exhibition area will reach 130,000 square meters, across Area B and Area C of the Pazhou Complex venue. Over 1,000 exhibitors from 30 countries and regions, nine overseas pavilions and more than 60,000 professional visitors from over 140 countries and regions will be expected to join the landmark event of the industry.

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EVENTS

40 HTE

There are many excellent brands join in this event, such as Biesse, Wellex, Nanxing, New Mas, Yuantian, Guangzhou Lianrou, Homag, and Leggett & Platt in machinery sector and DTC, Taiming, Huali Industries, Xiongyi, Opike, Guangdong Dongrong, Guangdong Zhongqiao, Sikai, Sh-Abc,Union Star in furniture raw materials sector.

This edition has no lack of long-term enthusiastic support of international brands, such as IMA, SCM, FGV, Titus, Cyber Lock, Okin Refined, Boyteks Tekstil, Bekaert, Latexco, Deslee Clama, H.B. Fuller, Schattdecor, Rehau, Hanstar, Internet Wood Glue, Zhulian, Repon and Xinyada (random). Coming into the mix to up the show’s offerings are a slew of new exhibitors including Wood-Mizer from Poland, Lion Rock Group from the U.K., Tuoch from the U.S. and ICA from Italy.

The country pavilion lineup looks strong, boasting major wood and quality furniture accessories exporting nations with the likes of Germany, USA / Canada, Italy, Turkey, Chile and Spain as well as the American Hardwood Export Council (AHEC). After a year’s absence, the Canada Wood pavilion will be back this year, promising to up the ante. Making its maiden appearance at both interzum guangzhou and in South China, the Swedish pavilion aims to carve out a market of its own with its nordic offerings.

CIFM / interzum guangzhou – Asia’s flagship furniture production, woodworking machinery event attracts global business

opportunity. It’s a great event that you cannot miss.

The fast growing furniture and mattress markets worldwide The world furniture market was worth US$ 463 billion in 2013 (at producer prices). According to CSIL forecasts, consumption will grow by more than 3% (in real terms) by the end of the year 2014. The outlook is for stability in Western Europe, moderate growth in North America and fast growth in many emerging market economies, particularly in Asia. China is taking advance from this situation, with over one third of furniture traded globally being of Chinese origin, both in the home furniture and office furniture sector and particularly in upholstery production. China became also the world leading mattress producer in the year 2011.

CSIL, Italian leading furniture market research center, together with CIFF, the world’s largest furniture fair, and Edimotion, marketing communications company specialized in the furniture sector and good experience in the Chinese market, will present its forecasts concerning the furniture market worldwide and will comment on the fundamentals regarding furniture production and trade. Findings will be discussed with selected keynote speakers from North America, Europe and China with expertise in product design, market trends and internationalization issues.

November 2014

PROFILE

42 HTE

Omreteks, a reliable name in fabrics The company offers healthy, natural and chick fabrics made of cotton, linen and polyester by various producers.

November 2014

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ffering fabrics for curtains and upholstery, Omreteks Company supplies exclusive products for many years. The company is a sought after name in domestic and international markets. It is now active in trade in 26 countries.

Having an experienced team and organization in home textile business, the company sells healthy, natural and chick fabrics made of cotton, linen and polyester by various producers. Products are delivered from the 15,000 sqms warehouse of the company in Umraniye, Istanbul.

The company tries to expand its both product varieties and customer base by participating in fairs held in abroad and by watching the trends closely. It renews its product portfolio that is offered to its customers on sample cards, at every opportunity. Attaching great importance on customer satisfaction Omreteks has established a respectful brand image both in domestic and international markets.

PROFILE

44 HTE

Turkuaz Textile, a sought after company in yarns

November 2014

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tarted as managers in the textile industry in Istanbul, Burhanettin Eraslan and Dundar Cetin founded their business in Bursa where the industry is strong. In a short period of time they made the company a respectful brand. TURKTEX, Turkuaz Textile Foreign Trade Ltd. has been a sought after company in Turkey and in foreign market.

Following is an interview with Burhanettin Eraslan and Dundar Cetin, partners of Turkuaz Textile located at the Bursa Demirtas Organized Industrial Zone. The company produces yarns for home textile, automotive and technical textile producers.

How was the story of Turkuaz Textile began?

We have been employed by Baydemirler company in the fast growing phase of textile industry in Turkey. We established Turkuaz Textile in 2002, since then we grow fast in terms of both capacity and sales.

Who are your target buyers and what are your products?

We have been focused on the production of synthetic yarns that were demanded by several industries including home textile, draperies, upholstery, apparel, technical applications, outdoor, military and automotive. Polyester and polypropylene air textured yarns, polypropylene multifilament CF dope dyed, twisted yarns and fancy yarns are our major products.

PROFILE

46 HTE

About export markets A leader among others in the market, Turkuaz company sells half of its production in domestic market, and the rest is exported to Europe, Middle East and North Africa.

On R&D activities We aim to increase our market share by having new products. We developed our own technology to produce air textured yarns that are suitable for outdoor fabrics in our polypropylene spinning facilities. Turktex is the leader in this category. In 2015 some new products will be developed and launched into domestic and export markets and we will get additional shares from these markets.

What distinguishes Turktex from others?

The technology we developed is our major competitive power. We also improve our products to make them more

functional and efficient to meet the needs of customers. We have also a wide range of product variety and color choices.

We can produce both small and large amount of batches to suit the needs of buyers. We are in close proximity to the hearth of our market and provide a dependable service and quality.

Recently you got an award in the Mood Fair where you participated in. What are your feelings about this?

We have been honored with this award. It is the fruit of our efforts. And it is also a good proof of our success and leadership in the sector. It motivated us greatly.

We participate in every possible fair, including Heimtex, International Istanbul Yarn Fair, Hometex and MoOD. We are planning to participate in apparel and automotive fairs in the near future, to increase our shares in apparel and automotive industries.

November 2014

EVENTS

48 HTE

Heimtextil 2015 shaping up excellent!

Messe Frankfurt registered a large number of exhibitors including renowned new exhibitors and returning brands November 2014

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Hall 4.0: the spectacular hotspot for trends and futureoriented themes

EVENTS

50 HTE

NEW:‘New & Next’ presentation for young design expanded to cover the entire product spectrum at Heimtextil

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he first major event of the year for the international furnishing sector: Heimtextil, the world’s biggest trade fair for home and contract textiles, opens its doors in Frankfurt am Main from 14 to 17 January 2015. In addition to an unrivalled range of products for the window, upholstery, floors, walls and sun-protection segments, as well as bathroom, bedroom and table textiles, Heimtextil 2015 will be distinguished by visionary trend presentations, informative events, international awards and other occasions for the sector.

“Our aim is to offer the international sector not only the most comprehensive range of products at Heimtextil 2015 but also the earliest possible overview of tomorrow’s themes and trends”, says Olaf Schmidt, Vice President Textiles & Textile Technologies. “I am confident that Heimtextil 2015 will achieve this goal, an optimism that is reinforced by the positive echo from the exhibitor side and our plans for a new, lavish trend area.”

Outstanding number of exhibitor registrations The coming Heimtextil is well on the way to being distinguished by an excellent number of exhibitors. In 2014, 2,714 companies made presentations and set a new record for exhibitor numbers at the fair. This positive development is set to continue in 2015, as reflected not only by an increase in the exhibition space already booked but also by the fact that several renowned new exhibitors have signed up for Heimtextil 2015. They include, in the home-textiles section, Boras Cotton,

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Epson Europe, J. Pansu and Perla Texbiar and Toray, and, in the case of household textiles, Andersen Textiles, bb&dd, EG.Heild, Fossflakers, GI.PE. Tex, Mistral Professional Textiles, Sot. Sboras, Spacio Repos, Tejidos Acabados Teycu, Udden, Värnamo Sängkläder, Visco Foam, ‘von Erika’ and Westmark.

Several renowned companies that did not take part in recent editions of Heimtextil have decided to return in 2015. In the home-textiles segment, they include Diaz Sunprotection, Eisenkolb, Fine, Fine Art, Gebrüder Munzert, J. Pansu Paris, Johanna Gullichsen Oy, Ledieu-Houriez, Lodetex, Nelen & Delbeke, NMC, Nooteboom Textil and Tilldekor.

Among the returnees in the household textiles segment are C-ENG, David Fussenegger, Fussenegger Heimtextilien, Steiner and Zoeppritz.

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Hall 4.0 to be occupied for the first time as the hotspot for tomorrow’s trends In addition to the exhibition space used at previous events, Hall 4.0 will also be integrated into Heimtextil 2015 as the first port of call for all visitors looking for particularly innovative products and the latest trends, e.g., the booming field of digital printing, for which key players such as Epson Europe and Hewlett Packard will be taking part.

Supplementing the exhibitors’ product presentations will be the 2nd European Digital Textile Conference, which is being organized again in cooperation with the World Textile Information Network (WtiN).

New ‘Theme Park’ trend area The event highlight in Hall 4.0 will be the ‘Heimtextil Theme Park’, which expands the previous Trend Show and moves from the ‘Forum’ to Hall 4.0 where it will provide a completely new form of presen-

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tation for the trends. The ‘Theme Park’ has room for a comprehensive show of future-oriented themes relevant to the sector. A series of measures will guide visitors’ attention to design-oriented, contemporary aspects including a ‘Material Gallery’ with specially selected exhibitor products, which provides an overview of the home-textile trends categorized by the trend themes for 2015/2016. The latest color trends will be presented at the ‘Color Pavilion’. Additionally, the ‘Theme Park’ will include hospitality, retail and sustainability areas. At the ‘Conference Space’ and ‘Community Area’, visitors can attend lectures given by top speakers and take advantage of the opportunity to exchange ideas and information with colleagues. But that’s not all: films will also be shown at the ‘Theme Park Cinema’. The visionary presentations at the ‘Heimtextil Theme Park’ will be based on the trend forecasts of the Heimtextil Trend 2015/2016, which was prepared by an international Trendtable of six renowned design studios under the motto ‘Experience’. The lead studio this year is Stijlinstituut Amsterdam from the Netherlands, which has also compiled the Heimtextil Trend Book.

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Trend Spots for wall (3.1), sun (5.1) and retail (11.1) Selected design aspects from the ‘Theme Park’ will be integrated into other exhibition halls in the form of Trend Spots. For example, there will be a presentation on the subject of ‘walls’ in Hall 3.1 showing exemplary applications for the wallpaper product group. In Hall 5.1, a Trend Spot revolving around the ‘sun’ will show the impact the trend forecasts for 2015/2016 could have on the choice and presentation of sun-protection products. In Hall 11.1, the retail trade will find valuable inspiration and examples for implementing the trend themes tailored especially to

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their requirements.

‘New & Next’: spotlighting young design As at past events, the 2015 edition of ‘New & Next’ will reveal the creative design ideas of the coming generation. For the first time at the coming fair, however, this special presentation by start-ups and young designers will transcend the household textiles segment and embrace all Heimtextil product groups. The participants will include highly promising labels such as bb&dd from Tunisia, Maison des Dunes from Morocco, Sirftex from Portugal, Udden from Slovenia and von Erika from Germany. All are characterized by especially creative designs that, in many cases, are based on sustainable company concepts.

‘Green Village’: the center of sustainability expertise For the first time, there will be a special platform

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for label issuers, certifiers and interest groups from the sustainability field. Heimtextil has been taking account of the on-going trend towards sustainable and fairly produced home, household and contract textiles for many years. Now, with the ‘Green Village’ in Galleria 1, it goes a step further and is adding a meeting place where visitors can gather information to the existing features. Moreover, they will also be able to obtain professional advice on the subject of sustainability.

On the Friday of the fair, the ‘Green Village’ will offer a program of lectures on environmental issues and be the starting point for a ‘Green Tour’ during which participants will have the opportunity to make contact with companies operating with sustainable policies.

Besides the ‘Green Village’, the Heimtextil offers a practical orientation aid for visitors looking for exhibitors with sustainable corporate policies: the ‘Green Directory’.

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Young Creations Award: Upcycling 2015 open to young designers from all over Europe The subject of sustainability is also a firmly-established part of the ‘Young Creations Award: Upcycling’ competition, which opens to young designers from all over Europe for the first time in 2015. The award goes to the best works submitted by young international designers and spotlights the subjects of textiles, sustainability and design. This time, the focus will be more than ever before on the textile character of the projects. Thus, the rules now stipulate that textiles must account for at least 30 percent of the materials employed. In distinction to recycling, the aim of upcycling is to create higher-grade products using waste materials. With the competition, Heimtextil not only helps young designers but also reflects an innovative trend in the interior field that reveals unused potential for sustainable material procurement and production. A selection of the most creative interior-design products will be on show in Hall 4.2.

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Webchance Academy 2.0 Heimtextil visitors can look forward to a comprehensive seminar and lecture program focusing on the online business and marketing in the ‘Lecture Square’ of Galleria 1 on the Wednesday of the fair. The expert lectures will include examples of practical applications. Heimtextil 2015 will also offer basic lectures for e-commerce newcomers. And, for retailers with prior experience, advanced lectures will give them the chance to update their knowledge. All lectures will be translated simultaneously into English and are, therefore, of interest to both national and international attendees.

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MoOD performed better than expected November 2014

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verybody agreed that MoOD put itself back on the map again. It was a well-attended and particularly highly appreciated edition this fall. Most visitors came from Europe, a whopping 80%. In addition, there was a remarkable presence of Asian visitors focused on the high-end market and a good deal of American and African visitors.

The fact MoOD was a success was certainly the result of the high quality of the offers, particularly the furniture fabrics, the field in which the contract market quality is getting all the attention. The visitors were also fascinated by the trends, the sister exhibition Indigo and the projects on MoOD. Top 10 of international visitors came from United Kingdom, Germany, France, Netherlands, Italy, Russian Federation, China, Turkey, Spain and Japan.

Art Deco exhibition halls allow for a wind of change at MoOD The industry observed gorgeous fabrics in trendy exhibition halls. Mind-blowing innovations and magical creations conjure up dreams of a near future with wonderful fabrics. That was MoOD 2014. And anybody who couldn’t be there was mistaken because the last edition of MoOD was trendier and peppered with more quality and more innovation than ever.

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Was it because of the art deco exhibition halls? Those too! Art Deco is indeed trendy. But that was certainly not the only reason. The transformation of MoOD was much appreciated: the new and convenient classification grouped the exhibitors according to their specialization. Additionally, there were many inspiring moments: a barista and a tearoom in the middle of hall 5 were a welcome spot for a stylish break. Together with the Blue Drop exposition they formed the ‘Walk of Fame’. MoOD Media City, located in the PATIO, was a true highlight for many visitors.

The dynamics of the exhibition flowed through the PATIO into hall 8, which was home to the exhibitors focused on the high-end market. “Top quality products and the right visitors,” was the description connoisseurs gave the new MoOD.

MoOD projects very well appreciated Two designers, Denise Diane and Usher Mahmud from London, selected for the innovation platform, wanted to discover the exhibition by themselves. And that is exactly what they did: “Kudos for the way the exhibition was decorated!

In addition to the ‘old’ and ‘established values’, we literally went from one discovery to the next at the themed exhibitions and seminars. It was an enriching day for us.

“The design made by Denise Diane could be admired at the innovation platform. She had just enough time to stand next to it for an hour and encourage visitors to ask for more information and especially to touch the fine textile with Swarovski crystals. Because interaction, that is the strategy MoOD wants to stake the future on.

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In the Blue Drop selection, creativity and innovation find their way to the market This year the Blue Drop Award for the best contract fabric was awarded to the very modern and ultra light window coverings providing an unprecedented reduction of the acoustics.

The fabric masterly illustrates the way creativity and innovation can go hand in hand.

Jochen Rieger, Managing Director of MĂźller Zell, the German company that markets the creation, addressed us: “Since my arrival at the company, we have been focusing on innovation more than ever, but we don’t want to lose sight of the aesthetics. For this project we were looking for a solution of the bad acoustics in modern buildings with large expanses of glass. We developed this transparent window covering with micro-perforated yarns. This way they absorb the sound waves instead of reflecting them. The sound reducing effect is enhanced by the special binding that provides more structure to the fabric. We

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are very pleased you have selected the grey instead of the white fabric,” he adds. Because for Müller Zell the color is something that also plays a role. The architecture surrounding this type of fabrics is anything but classical and therefore the grey color is a better fit. This design proves the old idea that modern architecture and textiles don’t mix, is pure nonsense.

If you want to know more about the acoustic effect, we can already inform you that the effect is about the same as heavy over curtains.

The findings where confirmed by an official laboratory. In other words, Müller Zell presented a solution many people where looking forward to, but very few where able to discover.

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UIB keeps its rank in exports

October exports of Uludag Textile Exporters’ Association increased 11.65 percent and reached to 117.5 million dollars on year on year basis. For the ten-month of the year, exports rose to 1.1 billion dollars, 7.2 % increase.

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ccording to a data issued by UIB, 1.8 billion dollars worth of products were exported in October from Bursa. In the first 10 month of the year the union increased exports 4.83 % and reached to 19.7 billion dollar level. These figures make the Union the second biggest exporter among other exporter unions.

Orhan Sabuncu, coordinator chairman of UIB, expressed his assessments on recent data issued by Turkey Exporters’ Assembly, the umbrella organization for Turkish exporters on the performances for third and fourth quarters. He said that the expressed forecast by exporters about the 4th quarter who said that exports will increase more is realistic. He said, “Exporters are optimistic about exports in the future. They focused on new markets and new products. I personally also expect an increase in exports during the last three months of the year. Exporters have to focus also on value added products. In this way Turkish economy may catch a jump in exports in four years’ time. While approaching the year 2023 Turkish exporters have to focus on both new markets and new products and improve their efforts in the fields of R&D and innovation. Growth has to depend on production and exports for reaching targets for 2023. They are the best remedy for ailing deficit of current account.

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Automotive exports slowed down slightly Exports of automotive products from Uludag region, has slowed down 3.88 percent to 1.511 billion dollar in October, year on year basis. However, exports in the eight months of 2014 were 16.368 billion dollars, 4.59 % increase.

Exports of UTIB rose 11.65% October exports of UTIB, Uludag Union of Textile Exporters, increased 11.65 percent and reached to 117.5 million dollars on year on year basis. For the ten-month of the year, exports rose to 1.1 billion dollars, 7.2 % increase.

18 % increase in UHKIB October exports of UHKIB, Uludag Union of Apparel Exporters, increased 18 percent and reached to 45.5 million dollars on year on year basis. For the ten-month of the year, exports rose to 490.3 million dollars, 7.2 % increase.

UMSMIB exports increased 2.43 % October exports of UMSMIB, Uludag Union of Fruit and Vegetable Exporters, increased 2.43 percent and reached to 16.7 million dollars on year on year basis. For the tenmonth of the year, exports rose to 154.2 million dollars.

UYMSIB exports reached to 6.767 million dollars October exports of UYMSIB, Uludag Union of Fresh Fruits and Vegetable Exporters, decreased 5.1 percent and reached to 6.7 million dollars on year on year basis. For the ten-month of the year, exports were 90 million dollars.

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E.L.Z Textile on the way to be a world brand!

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stablished by three brothers in 1994, E.L.Z Textile has been operating in supplying quality and trendy home textile products for two decades. Having a successful and respectful past, the company has built up its brand “NUŞA” and made it a recognized name in the industry.

NUŞA has expanded and elaborated its field of activities based on its quality and reliability principles since its foundation and production start.

Owing its success to its quality team, all Nuşa products are manufactured with care in hygienic environments without compromising on quality. They pass from the skillful hands of the team and are offered to the appreciation of its customers. The E.L.Z team strictly takes care of everything with precision from the choice of yarns to weaving and design.

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E.L.Z produces towels, bathrobes, pajama sets, morning gowns, etc. at its facility located on a 1500-sqm covered area in Denizli, a hub of home textiles in Turkey.

The company designs its products by its own team and participates in international fairs to promote its quality products. The R&D department of the company has been sparing no efforts to make their brand a world brand. Participation in international fairs is serving to this goal, too.

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The most effective way to close the gap of trade deficit is to export value added products TETSIAD, the association of home textile industrialists and businessmen in Turkey, pointed out the importance of value added products in the economy, and advices to use domestically produced inputs in manufacturing of the exported goods.

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he association aims to help its members in solving their problems. All members of TETSIAD have great potential in closing the foreign trade gap. It is advised that member companies should emphasize on the exports of high value added products.

Home textile industry is one of the industries having highest value added potential among other industries. Countries having high imbalance in their foreign trade accounts such as Turkey should find solutions for this problem and should prefer domestic sources in their efforts to produce value for the markets. They have also to protect their domestic markets against foreign companies.

In this regard, Yasar Kucukcalik, president of the association of home textile industrialists and businessmen, said, “Current account deficit is an important structural problems of Turkey. Its basic determinant is foreign trade imbalance. If Yasar Kucukcalik President of TETSIAD

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you sell your valuable goods in export markets below their price in domestic markets and import goods from abroad at higher prices, the foreign trade deficit occurs. In order to improve the balance, you have to reduce dependence of the economy on imported goods. In this regard, the ministry of economy is carrying out a study with an aim to substitute imports with domestic products, under Gites Project. The other way to reduce the deficit is to increase the sale of high technology products in export markets.

That means to sell more value in abroad at higher prices and to buy good at lower prices. Home textile industry has such a potential to do these both. By importing what is cheap and by selling what is valuable in export market.

The industry exported 3.3 billion dollars worth of good in 2013 while by importing only 430 million dollars of goods from abroad. In the first half of the year 2014, the sector sold 1.7 billion dollars of goods in export markets, and imported only 221 million dollars worth of inputs.

In general, Turkish home textile industry is capable of compete with all rivals in the world with its both quality and technological abilities. It has a sustainable competitive

power in export markets. That also means that Turkish home textile industry is able to produce every and better products that markets demand.�

Home textile industry in Turkey has latest technological structure, educated human resources, accumulated knowledge, experiences, wide range of product portfolio, powerful and valuable brands. They produce their own collection and even increasing the number of brands they have that offer value for the tastes of foreign customers. It is also one of the most developed industries in Turkey, with its annual sales that increase 5 % on average, and with its sales volume of about 3.3 billion at the end of 2013, home textile industry promising more in the future.

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Indigo Brussels, a selective edition focused on business and design This year’s edition was particularly selective, giving priority to quality rather than quantity.

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02 international studios proposed a creative offer for home-universe professionals: weavers, printers, editors of decorative fabrics, makers of bed, table and bath linens, volume retailers, specialized distributors, manufacturers of floor and wall coverings, major home decoration brands, designers and design consultants.

Indigo is held concurrently and alongside of: MoOD (formerly Decosit) the leading fair of furnishing fabrics featuring the widest offer, with 230 exhibitors and 7000 visitors from over 100 countries.

From 10 to 12 September in Brussels, the annual edition of the Indigo Home Edition trade show took place in a busy and active atmosphere.

Alongside the broad offer at MoOD, the leading fair of furnishing fabrics, Indigo presented creative and updated collections from 102 international studios (+ 3% vs September 2012) to professional international designers and buyers from the home industry.

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Visitors, who came in through a flower box located right at the entrance to the show, were instantly captivated by the cozy and creative ambiance at Indigo. And this last edition was creative and stimulating indeed!

More than ever the offer represented a real source of inspiration and fresh ideas for the 4,012 very diverse international home-universe professionals who visited the 3-day show. And though fewer in number than last year, they were just as high quality and very active. And indeed, as some exhibitors underlined, “This year the show was busy and had a positive feel, in a truly upbeat atmosphere.”

This edition was particularly selective, giving priority to quality rather than quantity. An approach that seemed to be working, as visitors were judged, “True professionals, here to do business and actively looking to buy on the spot.”

Indigo Brussels is also highly international, and once again demonstrated its importance to professionals from all over the world. With 79% of visitors coming from abroad, the show is by now firmly established on the calendar of the world’s

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leading, can’t-miss events for the home textile design industry. Weavers, printers, editors of decorative fabrics, makers of bed, table and bath linens, volume retailers, specialized distributors, manufacturers of floor and wall coverings, major home decoration brands, online or mail-order companies, designers and design consultants and more all came to find creative and inspiring collections.

Visitors came mostly from Europe (81%), including France (10%), Germany (10%), The Netherlands (8%), Italy (6%), Spain (6%) and the United Kingdom (5%). However, in a significant and seemingly growing trend, other important long-distance home-textile markets also attended Indigo. Turkey, now a major player in the textile industry, accounted for 7% of professionals on the show, while 10% came from Asia - led by China (3%) and India (2%) - or from the US (2%).

Some 924 visitors (23% of the whole) were MoOD exhibitors, who took the opportunity of Indigo’s proximity to look at designs to update their collections or prepare new ones. Many also took advantage of the pre-opening of the show on Monday afternoon to discover the collections and buy from the studios.

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Fabric impression on wallpaper!

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Inspired by fabric trends the ‘Comtesse’ collection of Rasch Textile carries special textures to living spaces

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epresented by HannaHome in Turkey Rasch Textile continues to offer innovative solutions for home décor. Using different materials to offer luxury surfaces and different texture alternatives Rasch Textile brand’s new collection ‘Comtesse’ offers excellent combination of color and texture to living spaces.

The collection, which was developed with the inspiration of dated trends, has been produced with special floral and damask motifs combined with stripe and plain designs in an expert way offering exclusive fabric appearances with its finishing texture and wide color dial plate.

Painted with golden, cream, coffee, grey, blue and beige shades from the color scale, the Comtesse collection has no hazardous additives as is the case for all products of Rasch Textil. They also have a lot of important quality and technical features as being cleanable, resistant to sunlight, etc.