Home Textile Exports - November15

Home&Tex opens in Istanbul to host the home textile and decoration world Heimtextil Russia marked with another increase of visitor number

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Show Time!

Group Chairman

H.Ferruh ISIK

Publisher

ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti.

General Manager

Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)

Responsible Editor-in-Chief

Yusuf OKÇU

Advisory Board

Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI

Editorial Consultants

Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl)

The Turkish home textile sector has a lot to say in the industry from setting trends to innovating new products, from household textiles to contract textiles.

It is now show time for the industry at HomeTex to be held in Istanbul for the third time. The companies are also very busy with their 2016 collections to show in this fair as well as in Heimtextil-Frankfurt, the largest fair of the sector in the world to be held in early January as every year.

We were at 2nd SLEEPWELL EXPO Istanbul during the last week of November. It was a great show organized by Voli Fair Company.

The Turkish sleep products industry showed its huge potential at this important meeting point of the industry. As part of the home textiles, the innovative products of the sector were dazzling. It hosted more than 100 companies domestic and international.

We have planned a very influential international fair schedule for 2016. We will start with Heimtextil and continue with others to be held in a wide geography from China to the USA. As the only monthly and the only English publication of the Turkish home textile industry we are following the Turkish exporters wherever they go. Our distribution system leads the promotion of our sector to the most important events and addresses. Main titles of 2016 events schedule includes Heimtextil, Domotex, IMM, Hometextile Central Asia, Home Deco, Proposte, Evteks, Intertextile, CIFF, MoOD, Maison&Objet, HomeTex, etc…

Milou KET (studio@milouket.com) Trend Advisor

Canan Sonmez CANIK

Editorial Coordinator

Omer Faruk GORUN (fgorun@ihlas.net.tr)

Advertising Coordinator

Emir Omer OCAL (emir.ocal@img.com.tr)

Advertising Sales Staff

Adem SACIN (adem.sacin@img.com.tr) Nazım KARA Yılmaz OZKAN

Correspondents

Elke ARORA

Artdirector

İsmail GURBUZ (ismail.gurbuz@img.com.tr)

Artwork Consultant Design&Graphics

Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)

Design&Graphics

Tayfun AYDIN (tayfun.aydin@img.com.tr)

Chief Accountant

Mustafa AKTAS (mustafa.aktas@img.com.tr)

Subscription

İsmail OZCELIK (ismail.ozcelik@img.com.tr)

HEAD OFFICE Güneşli Evren Mah. Bahar Cad. Polat İş Merkezi B Blok No:3 34197 ISTANBUL/ TURKEY Tel:+90. 212 604 50 50 Fax: +90. 212 604 50 51 www.hometextile.com.tr

Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)

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November 2015

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Turkish home textile industry aims to new markets

In order to balance the slowdown of sales in EU markets, TETSIAD, association of home textile industrialists and businessmen seeks now targets in new market. Representing 98 % of the Turkish home textile industry, the association goes to far eastern, African and South African markets.

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alf of the industry’s exports goes to Europe and sales to these markets have been growing 12 to 13 percent annually, Turkish home textile industry attempt to improve its competitiveness in global markets by entering new markets, by emphasizing on high value added products instead of price based competition. With this intention, the member companies of Tetsiad, have increased their promotional and selling efforts in domestic market as well as in the markets abroad. Tetsiad seeks new opportunities in Japan, China, Mexico, Chili, Brazil, Tanzania, Ethiopia, Nigeria, Ghana, Angola and South Africa.

On the occasion Yasar Kucukcalik, president of the association, said, “While improving its position in world trade, Turkish home textile industry is setting trends in Europe, the largest importer for Turkey. Turkey is one of the leaders in this field and improving its brand value. Domestic market is also important however there are serious amount of export potential for our industry. We have to find new markets. We, as Tetsiad, decided to improve and expand our activities in far eastern, African and South American countries.”

TETSIAD President Yasar Kucukcalik

November 2015

PROFILE

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Zorlu Textile Group to exhibit its new collections at Home&Tex show November 2015

PROFILE

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s one of the most leading home textile manufacturers of the world Zorlu Textile Group will display the latest quilt case and curtain collections of its TAÇ brand at Home&Tex Home Textile and Decoration Fair to be held at CNR Expo, October 28-31, 2015. The Kristal and Brielle brands of the Group will also take place in the booth of the company with their latest collections.

Entering millions of homes with its innovative products reflecting latest trends TAÇ will offer the latest quilt case and curtain collections at Home&Tex Home Textile and Decoration Fair. The booth of the famous brand can be visited at Hall 7, no C02, Hall 2, no C01, C11 and C17 stands.

November 2015

PROFILE

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Sweetest website offers promotional chocolates and many special gifts for home textile products sector!

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ikolata burda means, “chocolates are here” in Turkish. The website “cikolataburda.com” offers real handmade Belgium and Pelit chocolates! This reliable and trustable system assures you to offer gifts online to your beloved ones with full confidence.

The company also produces chocolates with company names and logos upon order. They made production and packaging for many leading companies in every sector from mattress industry to automotive, textile, food and others…

Among leading names on the company’s reference list are

Akbank, Turkcell, Vodafone, Boyteks, Rixos Hotel, Altınbas, Yunsa, Acıbadem Hospital, Medipol Hospital, Torunlar GYO, etc.

Operating in the chocolate and pastry sector for over 40 years, the company has founded its online system to offer its services online to its customers and to widen its clientele.

In addition to chocolates the site also offers durable gifts. Possessing Halal Food Certificate and ISO Quality Certificate, cikolataburda.com renders quality and on time delivery. The most leading online boutique chocolate brand cikolataburda.com invites you to check it out!

November 2015

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Home textile to be more colorful this year Tetsiad, Turkish association of home textile industrialists and businessmen, unveiled the new trends in home textiles for the year 2016. Contrasts will be the new styles.

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atching the pulse of home textile industry in Turkey, Tetsiad, unveiled the trendy colors, designs, fabrics and structures for those who want to renew their homes completely. The trend for the year emphasizes on the comfortable live style supported and enriched by contrasting colors and joyful designs.

Leading the way for its member companies, Tetsiad signals sincere, original and minimalist designs and a year of aesthetics. Yasar Kucukcalik, President of Tetsiad, said, “We will see forms and products that make customers feel comfortable and safe. Every item, from bed covers to draperies, from tulles, to bathrobes all will have contrasting aesthetic tones and designs. The year 2016 will be a period of change and transformation for the people who want to get a complete aesthetic revival in their lives.

Turkey has been setting the direction of home textile fashion for many years. We are continuously increasing our prestige, our competitive power in exports by having value added products and emphasizing on R&D, innovation and design.�

PROFILE

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An elegant touch on the curtains by Toplu Tekstil Toplu Tekstil is one of the respectful names in the home textiles industry in Turkey. An interview with Orhan Yildizcan, Chairman of Toplu Tekstil, follows:

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anufacturing curtain smocking tape and tarlatan, Toplu Tekstil exports to the countries in Russian Federation and many countries in Europe and Asia. Mr. Orhan Yildizhan, Chairman of Toplu Tekstil, said that they have got prepared carefully for Home&Tex Fair, and they are proud of being an exhibitor in such a great fair.

Could we get to know you firstly? “I was born in Istanbul in 1969 and am originally from Kastamonu.

My career started with narrow woven industry in 1978. And I have continued my career with the narrow woven industry.

Could you tell us about Toplu Tekstil? What are the differences of Toplu Tekstil from other companies?

Our company was established in 1978. They started to operate in the narrow woven industry in 1997 with the production of sub-industry products for footwear and apparel (strap, rubber, lace). We revised our investments that we started in 2005 to comply with the conditions emerging while the years were passing away, and considering the requirements of our customers. We renewed both our Orhan Yildizcan, Chairman of Toplu Tekstil

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machinery and our manufacturing plants using the cutting edge technology. We started to provide services in curtain, finishing, and accessories industry.

We manufacture sub-industry products with apparel, curtain smocking tapes, curtain tarlatans and roulettes for the home textiles. We manufacture with various widths from 1 mm to 200 mm for all our product ranges. Our company has a monthly production capacity of 15.000.000 meters.

We meet the demands of the companies that make export to Europe and many other countries around the world.

We could smoothly meet all our customers’ requirements thanks to both our machinery and our technical personnel.

In addition, we provide support for our customers’ R&D works. We deliver the special fabrications received from our customers as soon as possible by diligently working. That’s to say, we have a customer-oriented sense of working.

How does your company contribute to the economy?

“Having become a well-recognized brand in its industry, Toplu Tekstil makes exports to many countries in especially Russian Federation and many countries in Europe and Asia.

We desire that we could produce economic, up-to-date and innovative solutions for the customer demands and meet the domestic market requirements without needing foreign market. In this sense, as Toplu Tekstil, we are trying to do our best to transform our country into a country that exports instead of imports.”

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Home&Tex opens in Istanbul to host the home textile and decoration world Held for the third time by CNR Holding, Home&Tex fair opens in CNR Istanbul Expo, October 28 - 31, 2015 with support of Turkish Home Textile Industrialists and Businessmen Association (TETSIAD).

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eld in cooperation with CNR Holding and Association of Turkish Home Textile Industrialists and Businessmen, one of Turkey’s most important home textile trade fairs, Home&Tex fair will open its doors for the third time this year. Featuring all kinds of home textile and decoration, Home&Tex will host wholesalers, retailers and decorators from Russia, the Middle East, Europe, the Commonwealth of Independent States, North Africa as well as Turkey. About 600 participants and 40 thousand of domestic or foreign visitors will take part in the fair in an area of 40 thousand square meters.

Pointing out importance of the fairs to the sector, Yasar Kucukcalik, the Chairman of Turkish Home Textile Industrialists and Businessmen Association (TETSİAD) said, “Home&Tex is very valuable for us as second largest in Turkey and fourth largest home textiles fair in the world.

When considered where we stand now in just three years, it is possible to see the paramount importance of the home textile industry for our country.”

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Attached great importance by TETSÄ°AD management and members, carried out adverts by various organizations and domestic and foreign publications, Home&Tex fair plays an important role in the growth of exports in the Turkish home textile industry. Recording that the fair has the greatest importance to grow export and build foreign relations, TETSÄ°AD contributes the revival in the domestic market as well.

All types of home textiles in this Expo Tulle, curtain, cotton, linen, upholstery fabric, curtain accessories, curtain mechanisms, sleep and bedroom products, kitchen and dining room linens, towels and bath products, decorative products, wall coverings, floor coverings and types of yarn will be presented to visitors at the fair.

Designed and produced for participating firm’s desire, fair stands of Home&Tex fair meet needs of national and international buyers. Providing to meet national and international buyers, receive their orders di-

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rectly and follow closely sectorial developments, the fair brings all components of the expanding market under the same roof.

Influx of visitors from Europe, the Balkans and the Middle East Many visitors from some countries including ones which have great trading volume in home textiles such as Germany, France, Russia, Canada, Iran and China will be a guest to Turkey which becomes “Home Textile Center of the world� in order to follow the latest developments and trends in the world of home textiles and decoration.

PROFILE

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Pleasant sleep for babies with Ozdilek sleep sets November 2015

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abies are now sleeping more in peace with Ozdilek baby group sleep sets produced specially for the tender skins of babies.

The healthy products for babies, Ozdilek baby sleep sets contains complete items including bed covers, linens, baby pillows, side protectors, decorative pillows and cheek pillows.

With their variety of color and pattern choices Ozdilek sleep sets help babies to start the day in joy and offers a colorful world for the parents.

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DOMOTEX asia/CHINAFLOOR 2016 brings creative flooring ideas, innovations and designs from all around the globe to the Asian market November 2015

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Design is the top highlight in 2016.

Over 70% of exhibiting space is already booked 8 months before the show. Turkey is among the most leading national exhibitors.

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he 18th edition of DOMOTEX asia/CHINAFLOOR will take place on March 22-24, 2016 at the Shanghai New International Expo Center. Exhibitor registration for 2016 began onsite during DOMOTEX asia/CHINAFLOOR 2015 and has continued to grow steadily for the past 4 months. International leading flooring industry brands such as Armstrong, Balta, Classen, Egger, Gerflor, Hanwha, Jaipur, KCC, Kronotex, Kronoswiss, Suminoe,

US Floors, Wools of New Zealand, have already confirmed their participation at DOMOTEX asia/CHINAFLOOR 2016.

The exhibition ground comprises of 12 halls among 5 of which are dedicated to carpet and rugs, 4 to wood, laminate, bamboo and other hard floors and 3 halls are dedicated to resilient floorings for commercial, industrial and residential purposes. The Wood Plastic Composite

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(WPC) category, one of the hottest topics in the global flooring industry, is expected to take center stage at DOMOTEX asia/CHINAFLOOR 2016.

“We recognize that China is a growing market place for WPCs” – says Mr. Bryan Fairbanks – Executive Director for International Business Development at Trex, USA and speaker at 2015 China International WPC Development Forum which took place during 2015 edition. “Some of the best minds gathered from around the world and many of the market leaders in China are here (at DOMOTEX asia/CHINAFLOOR) all together in one place – that is very rare to happen.”

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DOMOTEX asia/CHINAFLOOR 2016 is expected to enhance its design-oriented concept with events that offer the opportunity to attract more professionals from the architectural, design, construction and real estate sectors. Inspirational Forums, presented by internationally renowned experts covering all possible themes from architecture and design to innovative materials and modern flooring trends will take place during the show. Design+ campaign is the latest feature, showcasing the exhibitors’ newest design ideas and products through conceptual booth designs and extended product profiles, offering an upgraded display experience.

NEWS

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Proposte to be promoted

by I-AM Comunicazione Promoted successfully by Studio Michelangelo for 23 years, Proposte contracted I-AM Comunicazione, a Como-based agency to undertake its communications and press works.

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his year Proposte, the World Premiere of Furnishing Fabrics and Curtains, is changing its communications agency.

place of honor in the history of our fair and in the memories of those who had the good fortune to work with them.”

After twenty-three years of collaboration with Studio Michelangelo of Milan, the communications, graphics, press office work and events organization for the 2016 edition of Proposte will be carried out by the Como-based agency I-AM Comunicazione.

“Those were years of hard work, and on behalf of everyone on the Proposte board, I want to give a warm thank you to Vittoria Ceriani and Chiara Arduino for their important contribution and reaffirm the great respect we will always have for them,” added the board president PierCarlo Viganò, who continued by saying, “for Proposte 2016 will be a year of confirmation and new beginnings.”

“Studio Michelangelo helped us grow,” said Massimo Mosiello, general manager of the fair, expressing his gratitude, “they were with us from the first year, which is why they will always hold a

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The confirmations, first of all, relate to the date and location: just like last year the next edition will be held at the end of April, or more precisely from Wednesday 27 April to Friday 29 April 2016, and once again in the modern Villa Erba Exhibition Centre in Cernobbio and the marvelous and picturesque Villa Antica.

November 2015

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Central Asia Hometextile Fair in Almaty attracts worldwide interest!

Central Asia Hometextile, the most important international specialized and prestigious home textile exhibition at Central Asian region will open its doors between 27 February-1 March 2016 at Atakent Exhibition Center in Almaty, Kazakhstan.

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restigious exhibitors from over 15 countries including Belarus, Belgium, Egypt, France, Greece, Germany, India, Iran, Italy, Kazakhstan, Korea, Kyrgyzstan, Pakistan, Poland,

Portugal, Russia, Spain, Turkey, Ukraine and Uzbekistan will have a great opportunity to meet buyer’s, wholesalers, retailers, traders, importers, contractors and distributors from main cities of Kazakhstan such as: Almaty, Astana, Karaganda, Kyzylorda, Aktau, Atyrau, Taraz, Taldykorgan, Oskemen, Semey, Pavlodar, Chimkent, Aktobe and also from neighboring countries like Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan, and Siberian Region of Russian Federation Exhibitors will display curtains, jacquard curtain fabrics, tulles, woven curtain fabrics, decorative curtain accessories, decorative & upholstery fabrics, decorative cushions, bedding & bathroom textiles, bedspread covers, bed sheets, table clothes, towels & bathrobes, rugs, mats & lab robes, accessories for personal needs (napkins & handkerchiefs), kitchenware accessories, etc.

Kazakhtan is a business center of Central Asian Region and is rich of mineral resources, oil and gas. Most of well known worldwide companies choose Kazakhstan to control their operational and sales activities in Central Asia Region.

B2B Buyer’s matching program will empower the quality of exhibitors-visitors integration.

Central Asia Hometextile 2016 is organized by Central Asia Trade Exhibitions, an experienced, specialized and prestigious organizer of international exhibitions.

Central Asia Trade Exhibitions, offers great chances and remarkable advantages to every company in the market, meet the buyers, make the deal, generate trade and get their own shares in the market.

Exhibition is supported by Ministry of Industry and Trade of the Republic of Kazakhstan, The Chamber of Commerce and Industry of the Republic of Kazakhstan, Central Asian Crafts Support Association of Kyrgyz Republic, and City of Almaty.

Image by Francis Amiand

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Extention of HOTEL DU MINISTERE, The Hotel Allure L

ocated just steps away from the La Madeleine, Rue du Faubourg Saint Honoré and the Champs-Elysées, Hôtel du Ministère, designed by interior architect and designer François Champsaur in 2011, has now added 18 new rooms to its original 24.

Linked by a bright and colorful breakfast room, the two adjacent buildings now adjoin the original hotel. The new street side wing is crowned with a top floor skylight whilst the courtyard side wing features a regal Eiffel Tower style structural façade.

The new Hôtel du Ministère addition offers unique duplexes and singular rooms with glass ceilings. Romantic spaces with an industrial Eiffel Tower aesthetic, bathed in starlight streaming through glass ceilings, with warm beech wood nests integrated with the original hotel paneling.

Image by Francis Amiand

Image by Francis Amiand

Image by Francis Amiand

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The interiors François Champsaur puts his stamp on yet another project for the Hotel du Ministere, paying tribute to the artist and fashion designer studios that were formerly housed in this building.

Image by Francis Amiand

The metal structure of one of the building’s façades reflects the late nineteenth century architectural style of the Eiffel Tower. Many of the hotel rooms overlooking the courtyard enjoy two-story steelframed glass walls that provide light and spectacular panoramic views of Paris.

Echoing the existing industrial aesthetic of the building, the design objective for this addition aimed to be particularly resolutely graphic. Geographic forms contrast and complement one another, just as pops of color balance the predominant presence of black and white, enhancing the rooms in unexpected/surprising ways.

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Image by Francis Amiand

The spirit of the ‘artist’s studio’ is omnipresent in the linear fixtures and fittings along with the graphic design of the black and white carpet. The painterly brushstrokes of the carpet provide spatial rhythm and echo the play of colors between the armchairs, drapes, cushions and mosaic flooring in the bathrooms.

All of the rooms on the courtyard have a mezzanine overlooking the living room like an eagles nest.

In the bathrooms, there is a play on volume in black and white thanks to the asymmetrical washbasin, which imitates the mirror/which, is reflected in the mirror.

The glass tile flooring is softened by the marble which makes up the washbasin and bathtub.

Signature pieces, such as Carlo Molino’s Gilda armchair or Franco Albini’s Tre Pezzi, add to the unique character of each room as their tubular steel frames accentuate the industrial ambiance of the building. The black light fixtures by Serge Mouille reinforce this sensibility/ fee- ling while the curvilinear black and white wall light fixtures about the nightstands by Atelier Troupe kinetically contrast the rectilinear lines of the dressing tables that are in the same colors with comparable visual appeal. The soft and subdued night light juxtaposes with the large windows that allow natural light to engulf the space during the day creating light effects that highlight the hotel’s architectural elements and surface textures.

Image by Francis Amiand

The oak headboard along with the opening/door to the bathroom softens the geometric lines, infusing the space with a harmonious balance of energy.

Image by Francis Amiand

Each room features a color scheme based on one of the three primary colors.

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Image by Francis Amiand

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Image by Francis Amiand

The drawn curtains, designed like paintings, make up a colorful atmosphere. The plaid woven wool only reinforces this feeling.

Francois Champsaur, in collaboration with the owner of the Hotel du Ministere chose the artwork to decorate each space. Gouache, drawings and engravings all bring a unique touch that gives its intimate elegance. The galleries Marie Ricco, Maeght, Catherine Putman and Glineur Item Editions helped to complete the collection that was already in the hotel along with the sculptures of Sebastien KJito, lithographs of David Lynch, the works of artist couple KRM and visual artists Carmen Perrin and Stephanie Guglielmetti.

SOURCE: www.ministerehotel.com

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Heimtextil Russia marked with another increase of visitor number The theme of the show was “textile in contract business�

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he main event in home and interior textile industry - International Trade Fair for Home Textiles, Floor Coverings and Interior Furnishings Heimtextil Russia - took place in Moscow on September 2325, 2015. The leading Russian trade fair dedicated to textile was held in two Halls of Pavilion 1, IEC Crocus Expo. And that made 17 200 sq. m gross.

213 exhibitors from 18 countries took part in the exposition of Heimtextil Russia 2015. The fair participants presented the best collections of textile products to the visitors of the event, whose total number during the three days of Heimtextil Russia 2015 came up to 16 349 people. That’s another increase of the total visitor number. In general the trade fair was marked by a very positive atmosphere and the buyers put a lot of orders.

Heimtextil Russia is confidently keeping its status of International trade fair and presented this year within the framework of its exposition companies from Austria, Bulgaria, China, Egypt, Finland, France, Germany, India, Italy, Korea, Pakistan, Poland, Portugal, Turkey and other countries. National pavilions of Germany, China, Pakistan and Turkey traditionally attracted attention of the fair visitors, and Scandinavian Design pavilion, presented at Heimtextil Russia for the first time, demonstrated

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to the audience works of Finnish design studios. Both foreign and domestic companies take part in Heimtextil Russia. Among the leading players of the Russian market, participating in Heimtextil Russia 2015, one can mark such companies as Teatr Tkaney, DECOLUX, Casablanca, Apolena, Uyut, HELGI HOME, Gold Textil, DAYLIGHT, Liontex, Monolit Textile Union. Representatives of foreign textile industry include Hefel (Austria), Casual Avenue (Turkey), Bovi (Portugal), Curt Bauer (Germany), Hermann Biederlack (Germany), KT Exclusive (Germany), Castiglioni S.R.L. (Italy), Arya (Turkey). Heimtextil Russia also feature annually a separate specialized pavilion, devoted to wallpaper and wall coverings. This year the product group was presented by wallpaper companies Bartex, Empire Design, BelloCasa, Italreflexes (Italian wallpaper factory), such leaders of wallpaper market and permanent participants of Heimtextil Russia as KT Exclusive, LeDimore.

In 2015 the General Sponsor of Heimtextil Russia was again Dr. Deco, the Russian representative of SUPERtextil Holding; the General Media partner - ELLE DECORATION, the leading Russian magazine on Interior design. Furniture for VIP Lounge and Business Lounge was provided by the Official partner of the fair – the multi brand company Solo Office Interiors, snacks and delicacies - by Hellenic Goods, the Food sponsor of the fair. The Logistic partner of the trade fair was Ruslink Logistic company.

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NEWS

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The theme of Heimtextil Russia 2015 was textile in contract business. The exposition of the fair traditionally includes product groups that are also an integral part of hotel, restaurant and cafĂŠ interior: bed linen and bed equipment, bathroom textile, bath robes, table textiles, as well as curtains, wall coverings, carpets, furniture upholstery, etc. The assortment of many Heimtextil Russia 2015 exhibitors included whole ranges of textile products, specially designed for use in hotel and restaurant interiors. Also within the framework of Heimtextil Russia Design Academy 2015 fair visitors could listen to the lectures of interior business professionals dedicated to textile in contract business.

For several straight years Heimtextil Russia has been conducting design contests aimed at the development of interior designers, decorators and architects audience segment. This year our design contest was also devoted to textile in contract business: the participants were to create their concept of textile decoration for a futuristic hotel in style with Heimtextil Trends 2015/2016. The first part of the contest was

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conducted with the support of Pinwin.ru web portal. INTERIOR+DESIGN magazine was the Main Media partner of the contest; Bene, BOCCHI, HELGI HOME, Hellenic Goods, Moulinex® brand, INTO::C::D::C and Kunjut T&D design studios, VSHSD MARKHI – partners and sponsors of the contest.

The Expert Jury defined three finalists which took part in the second part of the contest: decoration of a hotel room in a special Trend installation “Above and Beyond” at Heimtextil Russia 2015. The finalists are: Alla Romanova (Moscow), Alexandra Pekhova (Voronezh) and Julia Novitskaya (Saint-Petersburg). And in front of the fair visitors they implemented their vision of hotel room decoration using the materials provided by the Sponsors of installation: Altamarca (Russia), Apolena (Russia), Bartex (Russia), Cocoon & Murex (Russia), DECOLUX (Russia), Ernst Feiler (Germany), INTO C::D::C (Finland), Karven (Turkey), MONA LIZA (Russia), Nope (Turkey), Protos Textile (Greece), Terra Fiori (Russia), Ventana Deco (Russia), Kolizey (Russia),

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Stezhkografiya (Russia). Alexandra Pekhova was chosen the author of the best decoration and in January 2016 Alexandra will go to International Textile Trade Fair Heimtextil in Frankfurt. Julia Novitskaya and Alla Romanova were the second and the third correspondingly. The three winners received many prizes from the Sponsors of the contest. The award ceremony was opened by the performance of the auteur theatre “Sketches in space”, and finished by a buffet with champagne. Also near the Trend installation “Above and Beyond” visitors could see Top 10 Gallery with 10 best projects defined during the first part of the contest. Images for Top 10 Gallery were printed by the Textile print partner Kunjut T&D. This year an exclusive nomination “Designer of the year” was presented in our contest for the first time. Winner of the nomination gets a unique opportunity of co-operation with the German company KT Exclusive, one of the world leading manufacturers of premium class wallpaper and decorative fabrics.

The nomination winner was selected from the total number of the contest participants by representatives of KT Exclusive and the winner is Alexandra Pekhova (Voronezh). Alexandra will take part in developing a print for the new collection of wall coverings, limited edition of which will be produced

by KT Exclusive.

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Heimtextil brand is associated all over the world with the cutting edge trends in textile and interior design. One of the largest segments of Heimtextil Russia target audience consists of interior designers, decorators, architects. We are actively developing this direction, and last year we launched a pilot project: Heimtextil Russia Design Academy.

It included Concept Area, Fringe programme and design contest. This year our Design Academy became even more eventful giving the visitors new opportunities for training and immersion into the world of textile design. During all days of the fair lectures of the leading Russian and European designers were held in the topically designed Concept Area. The major theme of Heimtextil Russia Design Academy 2015 was connected with Heimtextil Trends 2015/2016, and the key presentations were made by Anne Marie Commandeur from stijlinstituut amsterdam design studio, who was responsible for development of Heimtextil Trend Book 2015/2016.

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On a separate booth of Millami School for Sketches, Business and Inspiration one could learn the art of sketching. Digital print on textile was demonstrated In Epson laboratory, and in the Scandinavian Design Area visitors could see works of the Finnish design studios – prints for textile and other surfaces. Contest installation „Above and Beyond“, Top 10 Gallery, Design Library, Heimtextil cinema with a forecast of actual trends for the coming season – these were also parts of Heimtextil Russia Design Academy. In Check Point guests of the fair had an opportunity to download Heimtextil Russia online magazine, as

well as take some rest from the flow of new knowledge and impressions on comfortable green poufs in Heimtextil Lounge.

Summing up the results of 2015 one can confidently say that Heimtextil Russia is keeping its status of the main event for professionals of the Russian market of home and interior textile. The trade fair is constantly developing, opening new perspectives of growth for its participants.

The next edition of Heimtextil Russia will last for four days on September 20 – 23, 2015 in IEC Crocus Expo, Moscow.

November 2015

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Brentano Delivers Pattern at the HD Expo

W New performance upholstery fabric Equinox wins IIDA/ HD Product Design Award

heeling, Ill. — Brentano delivered pattern at the Hospitality Design Expo in Las Vegas. Using a dramatic neutral palette, the textile design house demonstrated their skill with texture and motif in an array of new fabrics from the spring Studio collection and upcoming fall Jubilee collection.

Brentano earned a coveted IIDA/HD Product Design Award — Brentano’s sixth such award in eight consecutive years — for Equinox, a performance upholstery with a starry, tessellation pattern that undulates from dark to light and back to dark in a metaphor for day and night.

“We always look forward to HD, and winning an IIDA/HD Award is always an honor, but it’s especially significant this year. I’m thankful the judges recognized Equinox; but to me, it’s also recognition for Iris [Wang, Design Director,] and her milestone 25 years of dedication to hospitality design,” said National Sales Manager Jeff Frank.

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CIFM/interzum guangzhou 2016 to return to China in March, already oversubscribed

EVENTS

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Turkey has been traditionally one of the leading national pavilions of the largest furniture industry show.

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sia’s largest furniture production trade fair is set to return to China for the 12th year from March 28 to April 1, 2016, and will be hosted alongside the famed China International Furniture Fair. Attracting the participation of 1,269 manufacturers and suppliers from 35 countries and regions, the last edition of CIFM / interzum guangzhou in 2015 welcomed 67,270 visitors to procure at the event, smashing previous records.

With a total scale of 680,000 square meters, 2 phases of the 36th CIFF will be hosted the brands from 32 countries and regions including China, USA, Italy, France, UK, Germany, Australia, Turkey, Korea, Japan and Austria.

The exhibits will cover a range of themes including home furniture, office furniture, hotel furniture, furniture for public spaces, outdoor furniture, home decor & home textiles, furniture machinery & raw materials. CIFF enhances the exhibition quality, innovates in ideas and works with over 500 global professional media to invite professional buyers. It is estimated that there will be more than 140,000 professional audiences from over 190 countries and regions to attend the 36th CIFF, bringing together numerous brands, professional purchasing groups, designer teams and industry authorities in Guangzhou and giving unlimited opportunities.

CIFF has become a world-class multifunctional platform for trading, brand promotion, fashion display and industry gathering. It wins a widespread reputation in the industry and provides a platform for exchange based on its good environment and experience.

CIFF pays much attention to service details and improves service level and could offer the participants extraordinary service since the organizer is also the owner of the convention complex. The 36th CIFF will further simplify the admission badge application procedures and enrich its official website and

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WeChat functions to facilitate exhibitors’ application and audience’s pre-registration for admission.

It will also arrange shuttle buses from Baiyun Airport to the complex and around the complex during the exhibition, providing the exhibitors and visitors with a comfortable, convenient and effective experience, as was the case last year.

INTERZUM GUANGZHOU Keeping to the scale of 140,000sqm and spanning 16 halls, including Hall 12.1, like last year, the 2016 edition will reaffirm the event’s flagship position in the industry with the most comprehensive offerings.

Once again, exhibiting spaces in the international halls are heavily oversubscribed with some of the key confirmed exhibitors including:

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Woodworking Machinery & Cutting Tools IMA, Leitz, Vollmer, Beckhoff, GreCon, Leuco, AKE, Riepe (Germany); SCM, Paolino Bacci, CMA (Italy); Union Brother (United States)

Upholstery & Bedding Machinery Duerkopp (Germany); Nantong, Baomo; Linak (Denmark); Elektroteks (Turkey)

Upholstery & Bedding Pneumatic Components

Materials,

Aydin, Boyteks Tekstil (Turkey); Bekaert, Artilat, Latexco (Belgium); Xinyada, Richriver; Okin Refined, Limoss, Bodet & Horst, OKE, Alfa (Germany)

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Hardware & Components Italiana Ferramenta, Sige (Italy); Lianxun (China); Repon (Taiwan); Titus (United Kingdom), Cyber Lock (Thailand), Lehmann, Vauth-Sagel, Schwinn (Germany)

Wood & Adhesives Urufor (Uruguay); Pollmeier, Jowat, Fritz Kohl, Kleiberit, Sägewerk (Germany); American Softwoods, H. B. Fuller (United States)

Interior Decor Materials Alvic (Spain); Rehau, Schattdecor, Pytha, Renolit (Germany); ICA (Italy) Some eight national pavilions from Germany, the US/Canada, Italy, Spain, Turkey as well as the American Hardwood Export Council, Canada Wood and ProChile will be prominently represented. Particularly noteworthy is the debut of world-renowned latex supplier, Artilat Group, from Belgium at CIFM / interzum guangzhou 2016, which will lead a host of brands under its umbrella to the event. This will mark the group’s maiden participation in a furniture production trade fair in Asia.

Market adjustment ushers in opportunities The prosperity of the furniture and building material market is closely tied to the performance of the real estate market. However, a real estate market downturn also presents a favorable stimulus for the development of the furniture and building material industry as seen in the current situation in China. While strong brands continue to shine, low-end and uncompetitive companies are being eliminated. After a round of market

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reshuffling in recent years, China currently sees a higher concentration of brand furniture production enterprises, which have been leveraging their image and distribution advantages to achieve high growth in the competitive environment.

Great potential in China’s hardware market Widely used in modern furniture production, hardware accessories are becoming increasingly important within the industry, particularly cabinetry hardware, where consumers do not only demand basic storage solutions but also the attention to detail. Quality furniture hardware accessories are invariably one of the most critical factors in the overall quality of a piece of furniture.

Furniture hardware enhances the diversification of furniture manufacturing and market competitiveness. With increasing changes to the structures and functionality, furniture hardware is no longer a decorative feature or just a component holding moveable parts together. The functionality is more demanding and uses are more varied.

More than 90 percent of high-end furniture in China are reportedly using imported hardware accessories, and they have become the main symbol of premium furniture. For some small and medium-sized furniture enterprises, using imported hardware accessories is an important way to elevate their product quality and awareness. As such, China’s furniture market is expected to continue to have great demand for high-quality furniture hardware accessories from overseas. Showcasing a slew of top-end furniture hardware accessories at the international hall, CIFM / interzum guangzhou 2016 is poised to draw the eyeballs and active participation from trade buyers.

TRENDS

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Trends by Marc Geysen

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World famous designer and trendsetter Marc Geysen interprets the present and future of trends very impressively.

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arc Geysen is an internationally acknowledged designer and trendsetter. He has innovative designs and comments and has a lot to say for the future trends of textiles. His latest comments about the preview of what will people see in the near feature are given below. Representing Color Nation, Geysen wrote for the readers of Home Textile Exports magazine to inspire the young talents. His work is given below: Color Nation is a group of trend watchers, product developers and specialized color designers driven to the processing of color relationships found in society.

Our trend watchers search for color renovations within each domain of the creative world.

The entire collection of these ideas are evaluated and kneaded into a new color and design trend for the coming seasons.

Firstly our attention focuses on the use of trend colors and what we can do with them, how to optimize their use and thus apply it to the daily life.

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It is our intention for the color palettes to be applied in each and every field.

It is applicable to total concepts but also applicable for coloring, for example, materials, wall decorations, interior design items, etc.

Our target groups are therefore numerous and cover a wide variety of fields.

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It is a tool for every designer who realizes that renovation, especially in the area of color, is the first step to achieving a successful product.

Professionals such as interior-design architects and home decorators will find in this an abundant source in color possibilities which can be applied in their field of expertise.

A special group of color nation is dedicated and specialized in textiles for home and interior. We provide technical consultancy for jacquard velvets, jacquard flat woven and dobby fabrics. We have designers who can provide you with designs for your new collec-

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tions and our color specialists provide you with new colors palettes for the season ahead.

Our trend book is published twice a year, in August with a spring/summer edition and in December with an autumn/winter edition. These editions give you a forecast two years ahead about home interior, textiles and fashion.

NEWS

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Proof that textiles with the Made in Green label are harmless to health is provided by the laboratory test and product certification in accordance with the OEKO-TEX® Standard 100.

Made in Green by OEKO-TEX® New label for textiles tested for harmful substances and manufactured using sustainable production – New consumer website on

November 2015

As proof of sustainable production conditions, at least all the manufacturers of readymade products and wet processes involved in the manufacturing of a product awarded the label must be certified in accordance with STeP by OEKO-TEX®.

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the supply chain, the labeling system can provide information on the production sites in which an article was manufactured, which production stage the individual factories belong to and in which country the manufacturing took place.

As proof that products with the Made in Green label are harmless to health, they must successfully pass a laboratory test based on the OEKO-TEX® Standard 100. Proof that the conditions in the participating production facilities are environmentally friendly and socially responsible is provided through an extensive assessment and a subsequent company audit in line with certification according to STeP by OEKO-TEX®.

For textile products that consumers buy at retail, the OEKOTEX® guidelines for obtaining the Made in Green label are as follows:

urich – For more than 20 years, OEKO-TEX® has been a reliable partner for textile companies committed to human-ecologically safe products and the implementation of more sustainable manufacturing. The newest addition to the product portfolio is Made in Green by OEKO-TEX® - a traceable product label which allows for communication throughout the supply chain all the way to the end-user. The label ensures that made in Green textiles are not only tested for harmful substances (certified according to OEKO-TEX® Standard 100) but also sustainably produced in accordance with OEKO-TEX® guidelines. The label can be awarded to any kind of textile product anywhere in the world at any stage of the textile supply chain. With the Made in Green label, brands, manufacturers and retailers have the chance to promote their responsible practices to their customers in a clear way on point-of-sale material.

The added benefit of Made in Green is that each labeled product can be easily traced, thus offering new levels of transparency throughout the supply chain, all the way to the consumer. Every Made in Green label has a product ID and/or a QR code which shows where the product was manufactured. Depending on the data release granted by

The new “Made in Green by OEKO-TEX®” label for non-hazardous and sustainably produced textiles replaces both the current OEKO-TEX® Standard 100plus and the Spanish label “Made in Green by Aitex”.

* Any single component that equals or exceeds 5% of the total weight of the textile product must be supplied by STeP

by OEKO-TEX® certified production facilities. At least 85% of the weight of a single piece of textile must be supplied by STeP by OEKO-TEX® certified production facilities. * The general rule for the above mentioned criteria is that the entire making up and wet / chemical processing facilities have to be STeP by OEKO-TEX® certified. * The product must be OEKO-TEX® Standard 100 certified.

For intermediate products sold within the supply chain, the label issuer must be STeP by OEKO-TEX® certified and fulfill all of the above-mentioned criteria.

During the Made in Green by OEKO-TEX® launch phase, all critical making up and wet/chemical processing facilities must comply with the requirements stated above.

Ultimately, in order to receive the Made in Green label, all facilities in the remaining processing stages (spinning, weaving and knitting mills, accessories, fiber production and the production of raw materials) will meet the requirements for STeP certification.

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New website shows the manufacturing process for textiles To support the launch of Made in Green, OEKO-TEX® has introduced a new consumer website which can be found at www.madeingreen.com; the site enables interested parties to discover more information about the label. The site will also be available on mobile devices such as tablets and smartphones. The site features the ability to track labeled textiles using a product ID and/ or QR code. Visitors without an ID or QR code can use the demonstration function “Test without product ID”. This feature shows visitors the type of information available relating to the production facilities involved in the manufacturing of a particular article. A short video, details on the OEKO-TEX® guidelines for awarding the Made in Green label, a generic description of the individual production stages and information on the OEKO-TEX® Association, including international contact information, completes the online features. The new Made in Green website is currently available in English with incremental language versions planned for the near future.

Under www.madeingreen.com, consumers can now find important information on the Made in Green label.

By entering the Made in Green product ID on the website or by scanning the QR code on the label, consumers can obtain information on the production facilities involved in the manufacturing of the labeled article.

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PROFILE

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KARTEKS stands for upholstery and drapery fabrics The company excels in production and exports of jacquard and plain velvet type of fabrics used for upholstery and draperies.

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s one of the respectful companies operating in the textile industry Karteks has a lot to say about fabrics. Şemsettin Uçar of Karteks answered the questions of Home Textile Exports to detail their success story.

Would you tell us about your company in brief?

Our firm was established in 1997 to produce jacquard fabric production in Istanbul, then started to produce velvet fabrics by having special finishing machinery.

Our annual production capacity is about 4.2 million sqm. Our products are exported to Middle East, Europe, North Africa, America and Russia. We also got awards as one of Turkey’s stars in exports.

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What are your product varieties?

As I mentioned, we produce jacquard and plain velvet type of fabrics used for upholstery and draperies. They are made of cotton, acrylic, viscose and polyester fibers.

Information about production facilities In our factory of 3 thousand sqm about 100 people are employed. The factory is composed of three sections as preparation, weaving and finishing. We updated our machinery and equipment recently by adding new finishing line.

Information about export markets you targeted For long years, Russia was the largest market for us. We are adding new products in our portfolio and new markets for exports in Europe, America, Iran, North Africa and Middle East.

What is your customer satisfaction policy?

As Karteks company, we focused on our customers and their satisfaction. We continuously try to improve our processes and to establish long-term relationships with them.

On international fairs and your participation in them Each year we participate in Evteks and Hometeks fairs, and also in the fairs held in Germany and Russia.

What is your target for the year 2015?

We emphasize on and improve our R&D activities to develop more new products.

What are your additional comments?

We think that there are serious opportunities in textile industry especially in the production of velvet. We want to explore new market opportunities for our new products.