Heimtextil hosted more exhibitors and visitors Silk Union Fabrics The Silk road to a plethora of end uses�.
6 HTE
Time for alternative markets! Generated by Heimtextil the current year has already seen some success in restraining the home textile industry although some major problems remain to be solved. Eurozone, the main market of the industry, has never been settled as it was a decade ago. The global situation of the sector has also some problems with no exemption of the Far East and Americas. We can exclude Turkey from this negative scene. Turkey’s economy has been progressing at all fields including the home textile industry. The stability of the sector is an important power while development of contemporary approaches such as producing value added products and new designs have been generating a bigger potential for external trade. Registering an ever increasing trend in exports the Turkish home textile industry has started to make its presence felt in world markets thereby having a trendsetting influence in overall picture.
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H.Ferruh ISIK
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Canan Sonmez CANIK
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We, along with some Turkish exporters, are en route to good alternative markets such as Kazakhstan and Morocco. We will start with Morocco Home Textile Show to be opened in Casablanca on March 12 and continue with Homedeco to be held in Almaty, Kazakhstan later in March. The Moroccan fair’s Turkish participation is organized by Pyramids Fair while Turkel, a familiar and expert name in eastern markets will be leading the way to Almaty. Home Textile Exports magazine will be at both shows as supporting media partner. The next issue will be at Proposte Fair which is an all-European fair held in Cernobbio, Como, Italy. We wish excellent shows for all related parties!
HEAD OFFICE Güneşli Evren Mah. Bahar Cad. Polat İş Merkezi B Blok No:3 34197 ISTANBUL/ TURKEY Tel:+90. 212 604 50 50 Fax: +90. 212 604 50 51 www.hometextile.com.tr
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March 2015
NEWS
10 HTE
TETSIAD unveils home textile export figures Compiling a report with TUIK data, Turkish Home Textile Businessmen’s and Industrialists’ Association (TETSIAD) unveiled the 2014 export figures of Turkish home textile sector. The report shows that the export has not lose its speed recorded previous year and totaled USD 3 bn 330 million.
March 2015
NEWS
12 HTE
The report details the figures of home textile exports as USD 3,326,946,668 which represents 38.96% in the total textile exports of USD 8 billion 540 million. Towels and bathrobes take the lead in home textile items while Germany, Russian Federation and USA top the list in export markets. While big losses eye-catch in exports to Russia when compared to the volume of 2013 after the economic problems, countries like Romania, Iran and Holland have been the best increasing markets for home textiles in 2014. The first 20 countries which Turkey has been exporting home textile products are Germany, Russian Federation, USA, England, France, Holland, Italy, Ukraine, Poland, Iran, Romania, Iraq, Saudi Arabia, Algeria, Spain, Belgium, Israel, Austria, Estonia and Bulgaria.
Turkish Home Textile Exports by Product Groups
March 2015
NEWS
14 HTE
velopment happening in the region. President Kucukcalik said the companies should be in search of new markets in case their existing markets may have bigger problems. He suggested countries such as Far East, Africa and South America as good alternative markets. He also underlined the fact that the neighboring countries also have been going through political dilemma advising that the exporters should penetrate into new markets. The suggested new markets include Japan, China, Mexico, Chili, Brazil, Morocco, Tunis, Algeria, Libya, Kenya, Tanzania, Ethiopia, Nigeria, Ghana, Angola and South Africa.
The new route of Turkish home textiles is new markets Evaluating the 2014 exports of the Turkish home textiles industry, TETSIAD President Yasar Kucukcalik said that they had been awaiting the EU countries restore after the economic and political crisis they have been going through but he said he wouldn’t expect positive developments soon. He said that all kinds of initiations have been done and would be done in order to increase Turkey’s share in European markets despite every kind of negative de-
Top-Ten Countries for Turkey’s Home Textile Exports
17%
37%
9%
3%
8% 3% 4%
4%
4%
5%
6%
Source: TUIK
March 2015
EVENTS
16 HTE
Heimtextil hosted more exhibitors and visitors
Buyers emphasize the high quality and wide range of products on show. March 2015
17
Turkey was represented by a wide range of products displayed by 156 companies. UTIB (Uludag Textile Exporters’ Association) led the way in new trends.
H
eimtextil 2015 in Frankfurt am Main closed its doors after recording an increase of around three percent in the number of visitors over the previous year. More than 68,000 trade visitors (2014*: 66,265) were delighted with the high quality of the products and their designs, and kept exhibitors busy throughout the fair. The 2,759 exhibitors from 68 countries (2014: 2,714 from 62 countries) were no less delighted with the orders placed by buyers. The further increase in the level of internationality – from 87 to 88 percent on the exhibitor side and from 67 to 68 percent on the visitor side – also ranks as a success factor for the trade fair. “This has been the most successful Heimtextil for many years and means we have not only extended our lead as the world’s most important event for home and contract textiles but can also confirm the positive outlook for the economic climate.
EVENTS
18 HTE
The significant increase in the number of affluent buyers once again demonstrates the high power of attraction exercised by our exhibitors and their products”, said a very pleased Detlef Braun, Member of the Executive Board of Messe Frankfurt. At the beginning of the new furnishing season, this year’s Heimtextil was able to boast the fifth increase running in the number of exhibitors and thus send positive signals to the sector. The fact that Heimtextil is an important opening event, especially for buyers, was underscored by Patric Gehlhaus, Category Manager, Galeria Kaufhof/ Metro Group, who said, “Heimtextil is characterized by the large number of national and international companies taking part, and the high quality of the products on show. We not only make good use of the fair for trend scouting and finding innovations but also place orders. At present, much revolves around the subjects of sustainably and customer well being. However, holistic home concepts and implementation at the point of sale are also focal points. Ethno design and pastel shades are set to be a major trend for our stores this year.”
Particularly high level of satisfaction among international exhibitors The good figures were also confirmed by the very positive results of both the visitor and exhibitor polls. 95 percent of all visitors achieved their goals for the fair (up two percent compared to 2014), which underscores the high standard of exhibitors at Heimtextil. The fair was also given a very good rating by exhibitors: 77 percent of respondents (2014: 77 percent) said they were satisfied to extremely satisfied with the fair. This was confirmed by Alessandra Ferretti, Export Manager of Italy’s Jannelli & Volpi: “It has been a great fair. The visitors included all the right people and we registered more definitive business contacts than anywhere else. The echo from all parts of the world has been fantastic, especially to our new Armani collection.” There were particularly large increases in the number of European visitors from Great Britain, Italy and Spain. From the Arabian Peninsula, more visitors came from Kuwait, Saudi Arabia and the March 2015
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United Arab Emirates. More visitors also came to Frankfurt from overseas nations, such as Japan and the USA. As expected, there was a decline in the visitor numbers from the Ukraine and Russia.
New ‘Theme Park’ trend area a great attraction The new ‘Theme Park’ in Hall 4.0 proved to be a highly popular highlight – in the heart of the fair: “A clear and good trend show”, said Soizic Gilibert, proprietor and designer of Cosmic Zoo design studio from France. “I was able to gain valuable inspiration from the installations. Particularly interesting for me were the ethnic themes and the wide range of exhibitor fabrics.” In addition to the main parts, such as the ‘Material Gallery’ and the ‘Color Pavilion’, particular interest was shown in the themed installations, such as the seven-meter high foot spa for the ‘hospitality’ segment and a digital textile printer in the ‘Technology Lab’. Using virtual-reality glasses for the retail sector also offered some new perspectives by showing ways in which retailers can present textiles virtually and thus create a symbiosis between online and offline sales.
Heimtextil to begin a day earlier from 2016 At the beginning of the fair, Messe Frankfurt announced that next year’s Heimtextil would begin and end a day earlier, on the Tuesday and Friday respectively. With this change, the Heimtextil management is complying with the wishes of many exhibitors and visitors. “For the retail trade, Saturday is an important sales day. In this age of increasing online shopping, it is important that bricks-and-mortar trade retailers can offer their customers first-class products and services. And, generally speaking, the most important day for this is Saturday”, explained Detlef Braun. The next Heimtextil in Frankfurt am Main will take place from Tuesday, 12 March, to Friday, 15 March 2016.
PROFILE
24 HTE
Holland & Sherry Interiors officially launched in Istanbul British company Holland & Sherry which produces the distinguished fabrics of the world has been officially launched in Istanbul.
March 2015
25
T
he brand is represented in Turkey by one of the biggest design showrooms, “A Day of Design” showroom, which also represents 24 other prestigious interior brands. At the opening of Holland & Sherry showroom in Teşvikiye, famous designers and well-known people met. Marketing and Sales Director Walid Bathich, Canan Mendi and Ebru Mengecioğlu hosted the showroom opening and welcomed famous designers, celebrities
and business people from United Kingdom. The Chairman of the British Chamber of Commerce in Turkey Chris Gaunt, Gülten Süzer Gaunt, UKTI (United Kingdom Trade & Investment) managers Lev Denker and Derek Noakes, Hasan Mingü, Özgür Masur, Gupse Özay, Nurettin Hasman, Emek Saran, Şebnem Çapa, Dilek Toner and Güliz Onursal were among the guests. Walid Bathich says that increasing demand from Turkey, the high level customer profile of Turkey made it essential
PROFILE
26 HTE
to open a Holland & Sherry showroom in Istanbul. As being economic and cultural bridge between United Kingdom and Turkey the British Chamber of Commerce in Turkey gives great support to Holland & Sherry to develop the company’s services in Istanbul. Holland & Sherry is very interested in expanding its sales and operations in and around Turkey therefore they appointed Canan Mendi as a Business Development Manager responsible for Turkey, Central Asia and Northern Iraq. Holland & Sherry has provided the most qualified fabrics of the world to the apparel industry since 1836, for almost 200 years. The firm, which was founded
by Stephen Holland & Frederick Sherry in London, is especially an expert on wool and silk and maintained its great reputation by presenting the finest wool and silk clothes to the respected tailors and luxury brands. With this reputation and legacy Holland & Sherry started to work in the field of interiors in 1998. The company is inspired by the traditional apparel fabrics and offers a wide range of products from upholstery or drapery to fine accessories. Holland & Sherry has grown to develop collections that range from furnishings, wallcoverings, leather, hardware, trims, custom rugs and embroidery, all representing its standard of quality.
March 2015
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Holland and Sherry is appealing to the customers who prefer chic, good quality, comfort, and luxury. Leonardo DiCaprio, Uma Thurman, Madonna, Prime Minister of India Shri Narendra Modi and Tommy Hilfeger are some of the famous people who prefer Holland & Sherry fabrics. The customers of the brand include royal families, worldwide known celebrities and the company prefers to keep their names secret.
from appropriate fabrics and leathers and they make bespoke door or cabinet handles covered with fabric.
Holland & Sherry uses the best quality British fabrics and offers several unique products to the design world. The brand produces upholstery and drapery from different kinds of fabric such as cashmere and linen. Moreover they produce hand-painted, custom-made wallpapers
Holland & Sherry’s embroidery collections offer the interior designers ultimately luxury, original and custom-made designs. Holland & Sherry works for providing original products to the customers and embraces the understanding that “luxury” is not only about the measure of material value but also related to the ability of delivering fully bespoke pieces. The company works with distinguished designers such as Nicholas Chambeyron who made embroidery for Dior Fashion House’s dresses. He is now making creative designs for Holland & Sherry.
One of the distinctive characteristics of Holland & Sherry is their “There is nothing that we can’t do custom-made” principle. They can use a photo, a painting or just a pattern that you draw to design a carpet, curtain, pillow or throw.
INTERIOR DESIGN
32 HTE
Sophie Jacqmin is a prolific designer and interior designer.
When designing the Club to reinterpret the traditional of mountain dĂŠcor in a highlighting the vitality,
Med Val Thorens, Jacqmin wanted heaviness attached to certain codes contemporary and off-beat manner, effervescence and friendliness which characterizes this new village.
March 2015
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A
fter founding the “Atelier Sophie Jacqmin” in 2001 and collaborating with numerous prestigious professional and public prestigious clients, Sophie Jacqmin naturally oriented herself towards hotels and has now been redefining traditional hospitality for the past 10 years. Sophie Jacqmin has expanded her activity in 2014 with the creation of “Au Loup!” her agency specialized in the creation of decoration projects for children. Jacqmin’s career path has been rich, unusual, and very creative.
INTERIOR DESIGN
34 HTE
With the Club Med Val Thorens, Sophie Jacqmin wanted to reinterpret the traditional heaviness attached to certain codes of mountain décor in a contemporary and off -beat manner, highlighting the vitality, effervescence and friendliness which characterizes this new village. Jacqmin started her studies in philosophy before making a natural progression towards architecture and design, rapidly becoming involved in the conception of unique sceneries. Throughout her encounters, Jacqmin took an interest in edition, design and scenography, working with trend forecasting agencies such as Nelly Rodi. She founded the “Atelier Sophie Jacqmin” in 2011 and soon after began collaborating with partners such as Cirque du Soleil, the MGM, the designer Hiroyuki Yamakado, Saab, and the Club Med Group... This last collaboration led to Jacqmin making a number of the groups properties. Since 2004, the hospitality sector has represented an important creative outlet to Sophie Jacqmin as it allows her to give free rein to
March 2015
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her imagination by developing new and original sceneries. She is inhabited by the desire to produce new surprising and rich environments. In 2013, Sophie Jacqmin designed the “Entre chien et loup” design studio, expending it in 2014 with “Au - loup!” an agency specialized in the creation of decoration projects for children. A lover of hotel lite, Sophie lacqmin, is offering her savoir-faire and creativity as an architect and scenographer to hospitality groups seeking a new path and wanting to affirm their difference. Her two latest projects are proofs of this: the children and teen area at the Oetker group’s Courchevel Hotel Apogée and the Val-Thorens Club Med. Some of the main players of the hospitality sector have put their trust in her work: Le Club Med, Oetker, Pierre & Vacances, Villages Natures, … Sophie Jacqmin invites us to discover a new hotel “art de vire” through her elegant architectural signature style.
PROFILE
40 HTE
Esinti Collection active in domestic and foreign markets Producing bedspreads, quilt cover sets, bride sets and blanket sets, Esinti Collection exports its competitive products to MENA region and Central Asian Turkic Republics March 2015
41
T
he company has a fame to supply competitive home textile products to domestic and international markets. We interviewed Arda Özbayram, proprietor of Esinti Collection to get details of their success for our readers. Full text of the interview follows:
Can you brief us about your company? Esinti Collection Company was established in 1993 to produce home textile products. As a graduate of an advanced technical girls’ school Ms. Tülay Özbayram, founder of our company has transferred her knowledge and experience to our company. Started with bed cover production, our company has increased its product range by adopting ever developing conditions of the sector.
Can you be more specific about your product groups? Bedspreads are the main item of our company. In addition, we produce quilt cover sets, bride sets and blanket sets at the same quality as bedspreads.
PROFILE
42 HTE
What is your capacity? We produce a monthly capacity of 750 bedspreads and 2000 fancy quilt covers.
What about your exports? Our current markets are Middle Eastern countries, North African countries and Turkic republics in Central Asia, all appropriate markets for our product portfolio. Our main principle is to keep our good trade relations we have established in these countries and to continue with them. We are attaching extra importance on quality to adopt it to the harsh competition prevailing in the global market. Customer satisfaction and sustainability are our indispensible rules of our company.
Which fairs do you attend? Esinti Collection is an exhibitor at EVTEKS for many years. We have been serving existing and new customers with new products every year. As of last year we have been exhibiting at Home&Tex show, as well. We occasionally exhibit at fairs in other countries too. The fairs in our sector are influential places as meeting points with new customers and showing our new collections.
What are your expectations and targets for 2015? We are targeting to compete without compensating from our quality and to serve our current customers and add new customers to our clientele
March 2015
03-06 Haziran | June 2015 CNR Expo | Yeşilköy, İstanbul, Turkey
Çin Ürünleri Fuarı
Evtekstili Döşemelik ve Perdelik Kumaş Halı ve Zemin Kaplamaları
China Products Fair
Home Textiles Upholstery Fabric Carpet and Flooring
www.chinahomelifeturkey.com | info@chinahomelifeturkey.com Organizatör / Organizer
Adres: Darulaceze Cd No:33 Bilas Is Mrk B Blok D:42 Okmeydanı Şişli, İstanbul - Turkey Tel:+90 212 210 99 86 | Fax:+90 212 222 34 96
Sinerji Uluslararası Fuarcılık
info@sinerjifuar.com | info@chinahomelifeturkey.com
B U F U A R 5 1 7 4 S AY I L I K A N U N G E R E Ğ İ N C E TO B B ( T Ü R K İ Y E O D A L A R V E B O R S A L A R B İ R L İ Ğ İ ) D E N E T İ M İ N D E D Ü Z E N L E N M E K T E D İ R
FOCUS
46 HTE
Silk Union Fabrics The Silk road to a plethora of end uses�. By Dr. Anita A Desai Ph.D. Technology, Textile Technology anitaajaydesai@gmail.com
S
ilk is the queen of fashion, from silk stockings to evening gowns to furnishing fabrics. Silk is also the only fiber, which has inspired writers and poets over the ages. Silk is the natural product of various species of moth, especially the family Bombycidae. There has been much work on the properties of silk fabrics but however there is not much data on the properties of silk union fabrics. A Comprehensive study of the properties of woven silk union fabrics - mulberry silk filament warp woven with mulberry silk filament, cotton, linen, viscose, modal, excel and polyester weft yarns was undertaken.
Introduction: India, which has a rich and diversified silk weaving heritage, has been hitherto restricted to traditional end-uses1. Domestic market for silk products is quite substantial for limited range of products viz. saris, ladies dress materials. To bring back the glory of weaving heritage for Indian silk, there is an immediate
March 2015
FOCUS
48 HTE
need to design and develop contemporary and diversified products to appeal to the taste of domestic market as well as be more acceptable to export market2. There are certain limiting factors of the different varieties of silk fiber and needs suggested ways and means to improve upon them, including blending, mixing and also other alternative methods and techniques and at the same time ensuring that the end products do not lose their traditional and ethnic flavor which must appeal strongly to both domestic and international markets3. One of the important areas, where new materials can be developed and use of silk can be extended is blending of silk with other fibers and production of union fabrics4. Even though silk is known for its unique characteristics like luster, elegance, comfort properties and drape etc., it lacks in certain characteristics like crease resistance compared to polyester fibres5. Silk blends easily with other fibers, especially with other natural fibers such as silk cotton, silk-lin-
en, silk wool, etc. Silk, when combined with other natural or man-made fibers, contributes to the hand and drape of the blended fabric6. Additional important advantages of silk union fabrics are easy care and moderate prices. Small percentages of silk in silk blends enhance color and / or surface interest, as in silk/cotton blends, etc7. The properties of textile structures such as yarn or fabric depend on a complex interrelation between fiber arrangement and fiber properties. In order to meet the specific requirements or to suit alternate end – uses, development of fabrics with different warp and weft yarns and studying the properties of those fabrics is very essential8. It is seen from studies that the production of silk fiber is decreasing. It appears from the investigations that certain aspects like the properties of woven silk union fabrics have not been reported9. Hence, the present work endeavors to produce different silk union fabrics and suggest suitable end uses for the same.
March 2015
FOCUS
50 HTE
About different fibers Silk: Silk is the only natural filament obtained from silkworm. According to chemistry it is a natural protein fiber formed by protein called fibroin. Mulberry silk fabrics are familiar for their: • Excellent luster • Excellent drape • Remarkable elongation and recovery • Good affinity towards dyes • Overall elegance • Good resiliency • Better absorbency
Cotton: Cotton is a soft, fluffy, staple fiber that grows in a boll, or protective capsule, around the seeds of cotton plants. The fiber is almost pure cellulose and is known for: • Better absorbency • Good affinity towards dyes • Comfort • Low elasticity • Low drape • Low luster • Good strength
Linen: Linen is a natural, cellulose, bast and multi cellular fiber. It is known for the following properties: • Very strong • Very durable • Little elasticity • Stiff with no resilience • Low dye affinity • High comfort • Lustrous • Drape better than cotton • High absorbency • Launders well • Resist dirt and stains March 2015
FOCUS
52 HTE
Viscose: Viscose is a first generation regenerated cellulose fibers manufactured by M/s. Birla Cellulosics, Kharach. It is known for: • Softness • Brilliant shades • Good luster • Good absorbency • High comfort • No static build up • Low wet strength • Good drape & feel
Modal: Modal is a second generation regenerated cellulose fibres manufactured by M/s. Birla Cellulosics, Kharach. It is known for: • Excellent softness • Good lustre • Brilliant visual effects and high wet modulus • Similar absorbency of viscose • Easy dyeability • Better strength than viscose • Good drape
Excel: Excel is a third generation regenerated cellulose fiber manufactured by M/s. Birla Cellulosics, Kharach. It is known for: • Wash and wear characteristics • High dimensional stability • Unique drape and fluidity • High moisture absorbency • Strongest cellulose fibre • Excellent luster and high color depth • Skin friendly
March 2015
FOCUS
54 HTE
Polyester: Polyester is a category of polymers, which contain the ester functional group in their main chain. The term “polyester” as a specific material most commonly refers to polyethylene terephthalate (PET). It is known for: • High strength • Stiffness and hardness • Wrinkle resistance • Less elasticity • Hydrophobic • Difficult to dye • Lustrous
Union fabrics: Union fabrics are the fabrics where the fiber content of warp is different from the weft10. Union fabrics create a variegated effect with distinguished features that are unique for specific end use. Thus weaving union fabrics can serve as an ultimate material and cater to the ever-changing needs of the textile industry. Union fabric weaving can be adopted easily, as this method of product diversification is less time consuming, easy to be used by weavers and all together different fabrics can be prepared with the use of limited resources and technology.
Experimental: PLAN OF WORK COMMERCIAL YARN
↓ YARN PROPERTIES
↓ LINEAR DENSITY TENACITY EVENNESS TWIST
HAIRINESS
↓
Silk Weaving:
FABRIC WEAVING
Looking into aesthetics of the textile fibres the first name that strikes our mind is silk, the glorious gift of nature which is popular with splendor, vibrant with luster and spectacular with vision. Ever since its discovery in 2500 B.C silk is surrounded by interesting history and has had an adventurous course of evolution. In spite of inventions of numerous manmade fibres and discovery of other natural fibres, silk has a unique position in textile industry and in the society, keeping high the flag of naturalism and proclaiming to be the queen of textiles.
←→ LOWER GSM (LOWER PICK DENSITY)
↓ FABRIC PROPERTIES
HIGHER GSM (HIGHER PICK DENSITY)
March 2015
FOCUS
56 HTE
Exquisite colors like the natural sheen, inherent affinity for dyes and vibrant colors, high absorbance; lightweight, resilience and excellent drape, etc. have made silk the irresistible and inevitable companion all over the world. Silk production is insignificant in comparison with that of other textile fibres. In 1999 it remained unchanged from its 1995 level to about 0.2%. Silk will never be available in large quantities and international supplies will no doubt remain limited in the future. In addition, a significant relocation of mulberry growing and silkworm breeding is under way in the country as industrialization continues apace. Silk is thus a high value but low volume fibre regarded as an important tool for economic development of a country as it is labor intensive and high income generating industry that churns out value added products of economic importance. There are about 145,000 silk weavers in India. About 75 percent of the silk is woven on handlooms; 25 percent is woven on power looms. Most of the woven silk is used to produce saris, although items for export are increasingly being produced.
Properties of Woven Silk Union Fabrics: Silk has always been the most cherished and exclusive fashion fabric owing to its natural sheen and softness. The richness and variety in texture, intricate design of fabric,
nuances of shades and rich hues of Indian silk, fascinate anyone and anywhere. Silk is by and large relatively an expensive fabric used for special occasions. High cost of silk products restricts its use, holding it away from the reach of a common man. Development of new products by mixing silk with cheaper and comparable quality yarns is indeed desirable.
Fabric Production: The silk union fabrics were woven on a semi - automatic power loom under commercial production conditions.
Weaving of silk union fabrics: A common mulberry silk filament, yarn dyed warp was used to weave all the different combinations of silk union fabrics. The wefts used were mulberry silk filament, cotton, linen, viscose, modal, excel, polyester dyed yarns. Each of the weft yarns was used to produce a length of woven silk union fabric. The fabrics were woven with two levels of pick spacing of 30 picks/cm and 40 picks/cm at a normal speed of 300 rpm to produce all the different combinations with the fabric weight 60 and 85 grams/meter2. The ends spacing for all the combinations produced was 40 ends /cm. The fabrics were produced with plain weave.
March 2015
FOCUS
58 HTE
Results:
References:
The various properties were studied and shown in the table.A comprehensive study of physical, geometrical, dimensional and functional properties of woven silk union fabrics was carried out. These properties will help for product design, development, control and objective evaluation of the silk union fabric combinations. It is possible to characterize a fabric with the aid of these properties and to have a better understanding of its potential in garment manufacture.
1. Kaswell E.R. (1953), `Textile fibres, yarns and fabrics’, Reinhold Publishing Corporation, New York.
The aim of research study has been to develop woven silk union fabrics with mulberry silk warp and mulberry silk, cotton, linen, viscose, modal, excel and polyester weft yarns. The physical, geometrical, dimensional and functional properties of the silk union fabrics are influenced by fabric weight and type of weft yarn used. Summary:
2. Tadele A.B, R.S.Gandhi, (1990) ‘Filament yarn blending of silk with polyester and nylon’, Indian Text Journal, Vol. No.12:146-147, pp.150-151. 3. Kumar A., Pathak S., Shambulingappa H.H., (1992), ‘Silk Weaving – A Review’, Indian Text. Journal, Vol.No. 1: pp. 62-67. 4. Anjali A. Kulkarni (1997), Quality characteristics of viscose rayon and eri silk union fabrics, Ph.d Thesis, Dept. of Home Science, University of Agricultural Sciences, Dharwad, India. 5. Kalita B and Gogoi N (1998), Silk Blending for yarns and fabrics, Indian Textile Journal, Vol. No. 10, pp. 72-74.
Consumer markets are changing fast, with rapid growth in disposable incomes, the development of modern urban lifestyles, and the emergence of the kind of trend conscious consumers that India has seen in the past. There is an increasing shift from price consideration to design and quality as there is a greater focus on looking and feeling good. At the same time the new consumer is not beguiled by retailed products, which are high on price but commensurately low on value or functionality.
6. Anon (2001), Silk Review 2001, International Trade Center, www.indiansilk.kar.nic.in.
There is a vast scope of diversification into the manufacture of home textiles like interior fabrics and furnishings viz. window shades, upholstery, table covers, bed covers, quilt covers, bed sheets, bed throws, curtains, quilts, pillows, duvets, cushion covers, door curtains, chair pads, bread baskets, napkins, table runners, pot holders, storage racks, lamp shades, fabric wallpapers, etc.
9. Ruchi Arora., Sakshi Sharma., (2010) ‘Physical properties of Silk based Union Fabrics, Indian Silk, Vol 1, No.2, pp. 24-25.
7. M.K.Panthaki (2006), Silk promises Midas touch, The Indian Textile Journal, Vol. No.7, pp. 71-73. 8. Akansha Choudhary (2010), Critical analysis of consumer brand preference for apparel and accessories, project report, Department of fashion management studies, National Institute of Fashion Technology, Mumbai, India.
10. Sompura P. and Karnad V., (2011) Product development from spun silk/polyester fabrics printed with geometric motifs and newsprints for home interiors, Colourage, Vol. No.3, pp. 40-48.
March 2015
DOMOTEX TURKEY Halının merkezi Gaziantep’te! DOMOTEX is in Gaziantep; the center of carpet! 25-28.05.2015 Ortadoğu Fuar Merkezi / Middle East Exhibition Center Gaziantep ■ Türkiye
domotexturkey.com
Hannover Fairs Turkey Fuarcılık A.Ş. Tel. +90 212 334 69 00 Fax +90 212 230 04 80 info@hf-turkey.com www.hfturkey.com
Destekleyenler / Supporters
Gaziantep Ticaret Odası Gaziantep Chamber of Commerce
Güneydoğu Anadolu İhracatçı Birlikleri Southeast Anatolian Exporters Unions
Gaziantep Halıcılar Odası Gaziantep Chamber of Carpet
Ortadoğu Fuar Merkezi Middle East Exhibition Center
BU FUAR 5174 SAYILI KANUN GEREĞİNCE TOBB (TÜRKİYE ODALAR VE BORSALAR BİRLİĞİ) DENETİMİNDE DÜZENLENMEKTEDİR THIS FAIR IS ORGANIZED WITH THE INSPECTION OF THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY IN ACCORDANCE WITH THE LAW NUMBER 5174.
PROFILE
60 HTE
Brentano Adds ® Contract Sunbrella to textile line New outdoor, ACT Facts Silver upholstery fabrics part of the spring Studio collection
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heeling, Ill. — Brentano’s first Sunbrella Contract products, two eco-friendly, third-party certified, ACT Facts Silver fabrics, join the textile designers’ spring Studio collection. Indoor/outdoor upholstery fabric Majalis (67% Sunbrella solution-dyed acrylic and 33% Sunbrella solution-dyed polyester) channels the Asiri women of Saudi Arabia whose vivid frescos wrap entire rooms in colorful geometric motifs. Like these traditional paintings, Majalis’ seven spicy colorways express eclectic individuality in a 17-plus-inch vertical repeat of patterned stripes. Both Majalis and its textural complement Numayla (79% Sunbrella solution-dyed acrylic, 33% Sunbrella solution-dyed recycled acrylic and 1% other fibers for a heathered look) exhibit extreme lightfastness, are stain resistant, bleach cleanable and pass 50,000 double rubs (Wyzenbeek, Cotton Duck) for heavy-duty residential, hospitality and contract performance. Sunbrella® Contract is a registered trademark of Glen Raven, Inc.
March 2015
PROFILE
62 HTE
Trevira, a phenomenon in complete range of textile polyester F
rom the fiber and flat filament yarn through to dyed-textured yarns, Trevira is the only supplier in the world that offers the complete range of textile polyester products from the one source.
Current business position and outlook of Trevira GmbH Business in the polyester specialties at Trevira continues on the whole to proceed in a very solid and pleasing fashion. For 2014 the German fiber manufacturer anticipates a turnover similar to that of the previous year (ca. 250 million â‚Ź). Economic activity in the euro area remains weak, while export business in overseas markets, which has shown a steady rise in recent years, could be further expanded.
Klaus Holz, CEO of Trevira
The restructuring steps taken over the past years at Trevira have brought about a further improvement in profitability. At both sites there has been considerable investment in optimizing processes, infrastructure and in plant. Alongside comprehensive measures in filaments, future projects were set in motion also in the fibers unit, such as an on-site boiler house for the production of process steam and a conversion plant; both projects were officially commissioned in the autumn.
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Trevira CS – business with flame retardant products Despite a difficult economic background and a continuing slow-down in investment, especially in the (south) European contract market, in the 2014 business with flame retardant fibers Trevira succeeded in generating volume growth of 4-5 % over the previous year. Here growth was achieved both in the traditional textile sector and in technical applications (nonwovens). Nonwovens were also notable in showing a significant volume rise in the spundyed segment, which should continue into the coming year. Alongside this there are at present a variety of qualification processes running with North American customers. These promise a solid basis for more growth next year, given a positive conclusion. Business in flame retardant filaments also made stable progress in 2014, showing a slight rise on the previous year. The many new developments in Trevira CS on the market are cause for an optimistic outlook in the New Year. Particular mention should be made here of the ongoing positive development of textile materials incorporating Trevira low-melt yarns, which are being used in the sun protection and acoustics sectors. We also see good future prospects for business in Asia, as higher fire safety standards gain more ground there. These offer potential to supply producers for local use, but also for high-end collections from Europe. Meanwhile Trevira CS is also being used in China, in hotels, the office sector, as well as in public buildings such as theatres.
Trevira Filament yarn production in Guben Š Photos: Trevira GmbH
What sets Trevira CS aside from other FR products is the wide variety of fiber and filament yarn qualities available, together with the provision of services catering for the whole textile chain. The market has seen the introduction of UV stabilized yarns in new products for use in upholstery and decorative fabrics for the outdoor sector (cruise ships, hotels, restaurants etc.). These are currently in the implementation and field test phase at a number of customers. At the yarn level another new development can be seen in Trevira CS filaments on the basis of 100% recycled bottle chips. Forming part of the sustainability concept, they will cover new fields of application.
PROFILE
64 HTE
Trevira CS fabric development © Photos: Trevira GmbH
Based on new polymer modifications, these product developments are set to open sales opportunities not only in the contract sector, but also in technical applications and in the private market.
Trevira CS: International presence and an established customer club In 2014 the flagship brand of Trevira was present not only at important international fairs for furnishing textiles (Heimtextil, MoOD), but also at special international sector events, such as for the hotel sector (various Matchmaking Events and the Independent Hotel Show in London), or in the health sector (Hospital Build in Dubai). Together with the local representatives of European editors, Trevira presented at the second Trevira CS China Day in Shanghai the latest Trevira CS collections to some 150 architects and designers operating in Asia. In addition, for the third successive year American suppliers were again able to familiarize themselves with collections of European weavers at the Trevira CS Jobber Day in New York. The Trevira CS Club system has meanwhile become established and the Gold and Silver members for the year will again be selected at the March Fair. Alongside the contract business, the private market is increasingly becoming the focus of Trevira activities, as Trevira CS fabrics are being used here too. The urge to buy is not based as much on flame retardant properties of the textiles as on design aspects and easy care properties. For this reason Trevira, as co-initiator along with customers and partners, and with the active support of the German Wallpaper Institute team, launched and sustained the “Initiative Textile Räume”, which seeks to promote the sale of home textiles in the German-speaking market.
Trevira increases its focus on brand control Trevira has considerably intensified its activities in the area of brand control. The control measures involve not only monitoring flame retardancy, the feature safeguarded by trademark testing, they also include chemical tests and analyses. These guarantee that only the Trevira raw material
Trevira fibres production in Bobingen © Photos: Trevira GmbH (the new conversion plant)
for flame retardant fibers and filaments is being applied in textiles reaching the market under the Trevira CS brand. Trevira identifies two tendencies in particular that make it necessary to increase controls. In the contract market pressure on prices has been growing for years, leading to the use of non-branded FR polyester. In addition, the rise in use of Trevira CS materials in markets outside Europe has made it harder to maintain transparency along the supply chain. At international level, however, the awareness of customers and users has today increased to a level where they engage Trevira for clear identification of Trevira CS fabrics, with the result that the company can take all necessary steps. Trevira is also firmly confronting the manipulation of documentation. In 2015 the company will invest in its existing trademark database, so that in future the administration of the Trevira trademarks will be operated more efficiently. “The Trevira CS brand stands today for safety without compromise and for fabrics that lead the way globally in quality and design. More than ever these trademark values must be protected. We shall therefore stop any misuse of the brand and, after all to protect our customers, we shall also ensure that only materials able to provide evidence of the appropriate trademark approval, are allowed to bear the Trevira CS brand”, states Klaus Holz, CEO of Trevira.
March 2015
UCTEA CHAMBER OF CHEMICAL ENGINEERS
15
th
UCTEA CHAMBER OF TEXTILE ENGINEERS
RECENT DEVELOPMENTS, TEXTILE TECHNOLOGY AND CHEMISTRY SYMPOSIUM
ECOLOGY, ECONOMY, EFFICIENCY AND HUMAN
14-15-16 May 2015
BURSA UNION OF ACADEMIC CHAMBERS' SITE
RIGHT AT FIRST TIME SAME EVERY TIME ECO FRIENDLY www.tekstilsemp2015.com SYMPOSIUM SECRETARIAT UCTEA CHAMBER OF CHEMICAL ENGINEERS BURSA BRANCH T. +90 224 451 59 82 - 451 66 82 F. +90224 451 65 82 E-mail:bursa@kmo.org.tr
PROFILE
66 HTE
SEHA Textile offers home and hotel textiles
Exporting 80% of its production the company has a great success in selling its exclusive products with “Aqua-Soft” brand name in domestic and foreign markets.
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I
t all started a quarter century ago in Denizli, Turkey when Seha Textile opened a home textiles business offering a wide range of quality products at affordable prices. Seha Textile, one of the leading textile companies in Goveclik, Denizli, has been manufacturing towels, bathrobes, bed sheets and quilts, sleeping sets, pique and hotel groups in any dimensions and quality. Seha has a great success in selling its exclusive products with the patent of Aqua-Soft in import and export business. Exporting 80 percent of their production to Europe and Africa countries, Seha is proud of offering 100% customer-satisfaction guarantee. With the OEKO-TEX 100 standards, Aqua-soft products of Seha Textile never damage the nature with no any chemical material. They have rich and profound experience in the development of bamboo towels that never contains microbe. All their products are 100% cotton, soft, hygienic and quality.
H羹seyin Avc覺 - Chairman of the Board
Seha Textile is one of the best companies dedicated to the textile industry, serving a variety of customers around the world satisfying those customers remains the focus of everything they do. They are manufacturers and exporters of various kinds of fabric made of 100% cotton products. The aim and effort of Seha Textile is to put together a team of extremely efficient experts to service the needs of retailers and wholesalers. They offer a gamut of services, right from procuring products from the leading manufacturers, to providing special embellishments and
PROFILE
68 HTE
finishes on clients’ request, to quality assurance and packaging. Their commitment to provide their customers with the finest products at the best prices has enabled them in winning their trust. the importance of value: value for money, service which is valued by their customers and the value of, their most important asset, their colleagues. They firmly believe that engaged, talented and motivated colleagues are at the heart of the business. So they need talented developer and marketer in order to promote their products worldwide. Seha Textile is a mix of system that aspires for nothing but the best in terms of quality and standards. Subsequently they have achieved the reputation for being the best and competitive amongst their competitors worldwide. Their strategy is to offer their customers highest quality products, excellent service, on time delivery and production flexibility. A combination of these factors guarantees total customer satisfaction. The effectiveness of their management systems, the skill of their workforce and the quality of their products are their real pride comes from their ability to have honored all the commitments made to their clients resulting in long term relationship. Seha Textile has a modern integrating R&D, production and marketing of products by undertaking the development of the second generation of products with higher technological contents and larger added values. Seha’s efforts are relying on technologies and continuous innovations. Manufacturing quality products with high-end machines and offering them at affordable prices, Seha Textile aims to spread all Aqua-Soft brand products all over the world. Meeting standards without sacrificing quality, Seha Textile is planning to open up additional markets.
March 2015
PROFILE
76 HTE
Plasmat offers solutions to save time and cost in sample hangers mounting and packaging O ne of the leading companies operating in the sample hanger business in Turkey, Plasmat has been producing a wide variety of products in its field since 1997. We conducted an interview with Mr. Ahmet Aydin, proprietor of the company, about the success story of Plasmat. Full text of the exclusive interview follows:
On the company Having deep roots in the printing industry Plasmat was established in 1997. Our history of 25 years is the proof of the success of our company.
Product groups and production capacities
Ahmet Aydin, Proprietor of Plasmat
We produce every kind of sample hangers that are used to bond samples of home textile products. Sample hanger tops, book hangers, roller blinds and zebra curtain catalogues, folders, and other complementary products, packaging materials are among the products we produce. Our production capacity is about 150 thousand pieces monthly, aside from other special products.
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On production facilities Our factory was built on a 2-thousand sqm land, and all operations are carried out on automatic machinery by professional staff. All operations are realized in the factory. On target markets 70% of our products are sold in the country and the balancing 30% is delivered to export markets. We export our products to Germany, Holland, Norway, Italy, S. Arabia, Egypt, Israel and Russia.
On customers and customer satisfaction Despite recent recession in the market, we keep going successfully. We are aware of the importance of customer satisfaction and try to maximize it by adapting our operations and building a strong corporate identity. Behind our success are our solutions to save time and cost of sample hangers mounting and packaging. Trust that we built on our customers is a result of our success in answering the needs of them efficiently, economically and timely.
Targets for 2015 We want to increase our production capacities by entering new markets in abroad by following technologic developments closely. We visit or participate in the fairs in abroad and in Turkey. Fairs are important tools for us to expand our vision and finding new buyers.
Additional comments The quality of home textile products also depends on the quality of packaging and sample hanger preparation, both is important for successful presentations. Efforts to grow home textile industry are also helpful for the producers of sample hanger and product handlers.
PROFILE
80 HTE
Setre Textile ready for Evteks 2015 Preparing for coming edition of Evteks 2015, Özgür Kılıçarslan, CEO of Setre Textile Company, introduced his company by answering our questions:
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Brief history of the firm Our company was established in 2008 as a wholesaler of home textile products including tulle, drapery and upholstery fabrics. Now we have wider range of products to sell addressing customers in every segment, including patterned or plain jacquard fabrics, fantastic linens, knitted fabrics, and embroidered fabrics. Colors and patterns of our products are proliferating continuously as well as our capacity. Presently we are able to supply every demand and order we get by cooperating with major firms both in Turkey and in abroad.
On exports We sell our products to numerous countries, including Russia, Rumania, Bulgaria, Macedonia, Albania, Serbia, Kosova, Iran, Azerbaijan, Dubai, Algeria, etc.
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82 HTE
On customers and activities in fairs Responsive customer service is our business policy. We deliver the orders of our customers as soon as possible. We try to deliver faster by designing our own patterns. In 2014 we participated in Home&Tex fair for the first time. Now we are preparing for Evteks 2015. Fairs are effective tools for getting new customers from both domestic and foreign markets. Fairs are good for expanding market share.
On plans for 2015 We are aiming to improve our quality management. With new investments, we try to establish and empower our Setre gold brand as one of the leading names in drapery and upholstery fabrics market. We are also working on our corporate management development activities aiming to be managed by professionals,
Özgür Kılıçarslan, CEO of Setre Textile Company, is the name behind the success of the company.
March 2015
NEWS
86 HTE
ISMOB Fair moves to TUYAP
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SMOB (Istanbul Furniture Fair), the largest furniture fair of Turkey will be held at TUYAP instead of CNR Expo Center. In the framework of cooperation accorded between TUYAP Tum Fuarcilik Yapim A.S. and MOSDER (Association of Turkish Furniture Manufacturers), the next edition of the world famous fair, the 12th edition, will be held at Tuyap Exhibition and Congress Center, January 12-17 2016. As an exhibition company rendering modern services to exhibitors and visitors and having the biggest and most modern exhibition center with its technical infrastructure, Beylikduzu TUYAP Exhibition and Congress Center will host exhibitors and visitors in 14 halls.
EVENTS
88 HTE
World furniture industry convenes in China
CIFF, China International Furniture Fair is held in Guangzhou, the industrial and trade fair city of China, 18-22 March for home furniture and 28 March to 01 April for the office furniture. The first phase includes home textiles, home dĂŠcor and whole home concept. March 2015
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MOSDER, Turkish association of Furniture Industrialists, organizes the Turkish participation in the world’s second largest furniture fair to be held in Guangzhou between 18 to 22 March 2015. Turkish furniture brands aim to improve their relations with buyers in far countries.
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ith a scale of 370,000 square meters, the first phase of CIFF 2015 March in Guangzhou will be held on March 18-22 under the theme of “WholeHome-Decor” including Home Furniture, Homedecor & Housewares, Hometextile and Outdoor & Leisure, reflecting the extension from indoor furniture to outdoor leisure living as well as the evolution from single furniture display to integration of interior decoration with furniture, home decor and home textiles. It builds up China’s largest and highest-end Classical Furniture Sector and the only outdoor living experience platform, and further optimizes the featured sectors such as International Brand Hall of Home Furniture, Design Hall, Soft Decoration Sector, Custom-made Furniture and Kids & Teenagers Furniture Sector. It incorporates more international exhibitors and offers more diversified product design and a smoother exchange experience.
EVENTS
90 HTE
MOSDER, Turkish association of Furniture Industrialists organizes the Turkush exhibition at this important show. The association had also participated in the same event last year. While commenting on the event Ismail Dogan, president of furniture industrialists association (Mosder) said, “China hosts world’s second largest furniture fair. We are proud to be part of the event on behalf of all our members. Following the first participation in this fair, our member companies have begun to sell furniture to Chinese buyers. China is one of the largest producer and exporter in the world. It as important to sell furniture in this market. To reach our targets for 2023, we have to sell 10 billion dollars worth of goods in the new and far away countries. Incentives for freight costs in exports are highly important. With this support, furniture exports will be more.” 16 member companies of Mosder, including Cilek, Dogtas, Teleset, Newjoy and Rendi, are participating in this year’s edition of the fair. Earlier this year the furniture industry had participated in ISMOB 2015 held in Istanbul, 27 Jan. – 1 Feb. 2015.
March 2015
PROFILE
92 HTE
Demas exports to 30 countries
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ffering excellent solutions to the needs of the sector through the machines it produces, Demas Makine renders service to the 90% of the sector with a success graphic it has achieved recently. Conducting works via 35 types of machines within its portfolio, the company exports to 30 countries. Stating that all the companies that produce fabrics have their machines, Demas Makine General Director Enes HaĹ&#x;ÄąloÄ&#x;lu added that they are producing mainly Folding Machines and Quality Control Machines, as well as all the machines related with fabric within our field.
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Emphasizing that the fabric must be definitely quality-controlled after weaving, dying – printing and finishing processes, and it must be also wrapped in the form of rolling and folding, Haşıloğlu said: “The newly released Folding Machine, which creates tumbler and roll that fold twice and four times, is a fashionable machine in the market. We turned this machine into full automatic, and received its patent and we exhibit it for the first time in this fair. This machine used to cover 45 square meters of area but now it covers 21 square meters, it can tumble or roll the fabric of either 340 or 280 meters wide by folding it into equal and smooth two or four sections without stretching it. I am sending this machine at the moment into nine countries. Besides, we exported 29 of this machine into China. Our machines draw great attention in China. We are one of the few companies that sell machinery to China”.
PROFILE
94 HTE
Big contribution to the country’s economy Expressing that folding machines are originated in Germany and was discovered by Demas Chairman of the Executive Board Aydın Demirci around the 70s and though to be produced into our country as well, Selim Haşıloğlu added: “If we had not built this machine in Turkey, our textile sellers would have to purchase is from outside for 80 thousand Euros. If this machine does not exist, you cannot send, market, and sell your fabric. It is one of the essential machines for the wide fabrics. In order to be able to send this wide fabric, you have to make it smaller by rolling and folding. There is no other company in the world that produces this machine with this quality and price. We fix the fabric by intervening from three – four sides. And we complete this process without damaging the fabric and without applying pressure. There are 12 machines and 6 photocell controls in this machine. We also minimized the wrapping mistakes. It moves with a very special system. We provided ultimate convenience for the operator. Through touch screen on the machine, it can be reached anywhere. It is quite easy to use”.
Quality control machine Giving information of the Quality Control Machine that is one of the essential machines of the fabric producers, Haşıloğlu said: “The faults of the fabric are checked after the weaving of the fabric is completed in order to catch various faults. It is more difficult especially the wide fabrics produced for the home textile to be controlled, and if necessary precautions are not taken the mistakes can escape
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operator’s notice. Thanks to the correct assembly of the upper and lower lights that enable lightening of the correct place, and having the control screen very wide and positioned at a correct angle minimize the mistakes. We know very well what quality control is. The color tonnages must be achieved successfully on the fabric. At some angles, warping and weft mistakes can be observed much easier. Our machines are quite ergonomic. It means this: the quality control screen of the operator must be at a distance close enough to treat certain types of fabrics. We produce machines special for the type of fabric. When the fabric producer tells us what kind of fabric he wants to produce, we tell them what kind of machine is needed. The control machine varies depending on the type of fabric. You first need to know the fabric very well, not the machine. Then, we produce the machine suitable for the fabric.”
Be ready for surprise at itma Emphasizing that they will be exhibiting the newly produced folding machine in ITMA Fair, Enes Haşıloğlu said: “We are working really hard in order to exhibit our new machines that are still under development again at ITMA. Our aim is to show off at IMA. We have 35 types of machines. We think that mechanization should increase in our country. The new machine we will exhibit in the fair will be a machine that is not produced in our country. It is a machine needed by the sector. The machines must be built by the peoples of this country. We are open to novelties. We give importance to the demands of the customers”.
NEWS
96 HTE
Tetsiad warns against sleazy imports Association of home textile industrialists and businessmen (Tetsiad) warns against cheap and poor quality sleazy products having hazardous chemicals imported from Far East. Imports of products made of azo dyes should be suspended, says the association.
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se of hazardous materials and chemicals has recently been on the top agendas of public, environmentalists, industrialists and businesses. Developed countries are trying to limit the use of hazardous materials through strict measures. Unfortunately, imports to Turkey may sometimes lack of necessary tests and controls. Tetsiad warns about the fact that many of cheap imports from Far East may be hazardous for human health. It says that imported products should all be sampled and tested for their hazards as it is ruled by EU and western standards. Domestic sources should be preferred instead, the association says.
Yasar Kucukcalik President of TETSIAD
Recently, authorities have recollected poisonous footwear and apparels that are imported and sold in Turkey. The move instigated the same question about home textiles imported from similar
sources. Products that are made of azoic dyes have been prohibited in Europe and in the USA. Officials now focused on home textile products with an aim to test and control them for the compliance of them to the national standards. Bed covers, upholstery fabrics, linens, towels etc. that all contact skin should be tested for health hazards. Tetsiad also favors all activities that are aimed to increase domestic production of supplies for industries to secure public health and national economy. Azoic dyes are used heavily in textiles. Some of them contain arilamin, a carcinogenic. Imports of products that contain less than 30 ppm are allowed. Some countries have higher limits for imports.
March 2015
PROFILE
98 HTE
Sim Brode stands for excellent embroidery works F
roducing quality and flawless products and special collections for cutting firms, Sim Brode has a wide range of products including embroidered draperies, appliqued draperies, guipures and cords. Taylan Kocoglu of Sim Brode outlined the company and its operations:
Brief history of the company Established in 1996, Sim Brode has been producing embroideries and guipures for other brands by the year 2008 when we decided to enter in the market with our own brand name. Having R&D and design and quality control teams, we started to produce quality and flawless products and special collections for cutting firms. Our success in domestic markets has encouraged us for exports and we began to deliver our products in the customers abroad.
On product categories and production capacities We have four groups of products, namely, embroidered draperies, appliqued draperies, guipures and cords, that we added this in 2014. Some of our products are also demanded by apparel industry, for the production of underwear and apparels. On our seven machines, we can process about 60 to 80 thousand meters monthly depending on the motifs to be stitched. Quality is more important than quantity in our factory. We may produce fewer amounts of products however we keep our quality high.
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On production facility We are working hard to maintain our production quality. To this aim, we organized a quality control department to reduce the faults in manufacturing to real zero. Our strict policy for quality is our main advantage in the eyes of our customers against our competition.
On markets and targeted ones We have commercial ties with our customers in European, Russian, Middle Eastern and Chinese markets. In 2015 our target is to enter African markets and Japan. We are ready to serve in every export market that we get orders.
On customer satisfaction There is a harsh competition in our industry. Price is the main factor in business. We try to overcome this hurdle by producing quality and flawless works. We thank our customers because they prefer us because of our quality not on our prices.
On fairs in the country and in international markets We have been participating in Evteks since 2010. We have been at Intertextile in Shanghai, and Heimtextil in Frankfurt. Fairs and exhibitions are important tools for getting to know about customers and finding new business partners in abroad.
On targets for 2015 We aim to increase the share of exports this year. Besides we plan to complete our investments we started.
PROFILE
100 HTE
Artists Inspire Brentano’s Studio Collection
Designers merge a passion for art and a passion for textiles in 20 new fabric patterns
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heeling, Ill. — The Studio collection, available February 1, draws from the work of artists who have inspired Brentano’s designers. The collection honors Design Director Iris Wang’s fine art background and 25 years of leading Brentano, merging her passion for art and her passion for textiles in 20 practical patterns for residential, hospitality and contract interiors. The upholstery fabrics in the Studio collection reference little-known artist Sanyu’s gentle figures (chenille Cheval), the textures created by Jack Tworkov (twotoned velvet Gesture) and how Monet painted the effects of light (dense, multi-colored Giverny), among many others. Wang also identified technical constructions that every designer — both textile and interior! — should experience, leading to the development of Brentano’s first satin (Gainsborough).
With soft colors and textures, these four patterns perform over 50,000 double rubs (Wyzenbeek, Cotton Duck). Brentano also offers Gesture with Teflon and Giverny with a stain resistant finish so the Studio collection can double as functional art. March 2015
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Counting down for CHINA Home Life Turkey
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Organized by Sinerji International Fair Organization Company, the 2015 edition of China Home Life Turkey will be held at CNR Expo, 3-6 June 2015
hina Homelife Turkey will be held from 3 to 6 June at Hall 1 at the CNR Expo Yeşilköy İstanbul. Main focused sectors of the event include textiles, garment, home textiles, building materials, home appliances, household items, furniture, lighting products and kitchen & bathroom fittings. Today, China offers what no other country offers and does exports based on opportunities and needs of buyers. China Homelife exhibition is an important opportunity for entrepreneurs who want to get the trade benefits of far eastern potential.” Turkey edition of the event is a highly successful China sourcing event. China Homelife Global Series is held in Dubai, Brazil, Poland, Egypt, Jordan ,Kazakhstan and India since 2009. During China Homelife fair 10,000 professional visitors from all over Turkey and Eurasia region will meet more than 500 exhibitors and 25,000 high quality exclusive brands. Each exhibitor is qualified through a quality control process.
PROFILE
102 HTE
Mystic Garden, a brand new collection from Yastık By Rıfat Özbek
Yastik By Rifat Özbek, carries the mysterious spirit and influencing nature of world famous gardens to your homes
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Yastik By Rifat Özbek opens the gates of a mysterious world with ‘Mystic Garden’, its brand new 2015 Spring-Summer Collection
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repared by famous designers Erdal Karaman and Rıfat Özbek with the inspiration of world famous unmatched beautiful gardens, the collection is constituted by six categories namely Isola Bella, Babylon, Shalimar, Menara, Sissinghurst and Alhambra. ‘Mystic Garden’ collection bears a lot of natural wonder from iconic Moon Garden in Sissinghurst Castle to legendary Hanging Gardens of Babylon and to magnificent exotic crops at Alhambra Palace in Spain. The collection pulls attention especially for Italian geometric garden designs of Isola Bella, with legendary Menara Garden beautified with olive trees and excellent Shalimar Garden in Kashmir that has been a subject for passionate loves of 400 years. For those who would like to decorate theirs homes with a collection which has been developed with the inspiration of the power of nature and colors, ‘Mystic Garden’ of Yastık By Rifat Özbek will be an ideal alternative.
Erdal Karaman and Rifiat Ozbek
NEWS
104 HTE
Tetsiad re-directs the route of home textiles in international markets with Ur-Ge project
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ssociation of Turkish home textile industrialists and businessmen, Tetsiad has been developing its reflex to keep exports high. In its mid term plans, production and research activities of Turkish companies exporting to the USA, Canada, Japan and South Korea, will be given incentives. As part of its efforts to prevent unfavorable developments in the exports of Turkish home textile products, Tetsiad re-routing its activities by providing new incentives for its members in international arena. Called Ur-Ge, development in international competition, the project aims to increase the share of Turkish companies in certain export markets, including the USA, Canada, Japan and South Korea. Organized by the participation of 17 leading Turkish companies in home textile segment, the Ur-Ge team plans to emphasize on certain markets in the world. Exports of Turkish home textile products to the USA market have been up 10 percent in 2014. Number of items exported has also been increased. Last year 270 million dollars worth of Turkish home textile products were exported in the US market.
March 2015