Evteks-Istanbul fair opens to set new trends in home textile fashion Proposte 2015 impressed and inspired
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No place like home! Every month we are flying to a country. In January we are running in Germany. March marks China; Shanghai and Guangzhou for us… We always go to Cernobbio of Italy in every May but it was in April this year for Proposte fair. We had recently been there to see the world preview of fabrics and curtains. It was really a great success. Mid-May is Evteks time for the sector and it means we are home… Evteks opens on May 19 this year to host almost 1000 exhibitors on an area of 160 thousand square meters. Celebrating its 21st anniversary Evteks has a right to set world trends in the home textile products. The trend area will be designed by Nelly Rodi led by famous designer Vincent Gregoire. The five-day fair will display all new collections developed by leading brands in the sector. It is expected that 120 visitors whose 40 thousand are foreigners, will visit this world event and a great sum of trade volume will be generated during the show. We will be in Shanghai for the home edition of Intertextile organized by Messe Frankfurt Hong Kong. This autumn edition of the fair has a fast rising trend of Turkish exhibitors. Last 5 years witnessed almost doubling the number of Turkish exhibitors at Intertextile challenging for the giant Chinese market. We have a rich content in this magazine with valuable information about trends, the sector, companies and events. As the only English publication of the Turkish home textile industry we have been offering Milou Ket trends, most leading international fairs and company profiling articles. We will continue keeping track of the Turkish home textile exporters.
Group Chairman
H.Ferruh ISIK
Publisher
ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti.
General Manager
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Responsible Editor-in-Chief
Yusuf OKÇU
Advisory Board
Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI
Editorial Consultants
Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl) Milou KET (studio@milouket.com)
Trend Advisor
Canan Sonmez CANIK
Editorial Coordinator
Omer Faruk GORUN (fgorun@ihlas.net.tr)
Advertising Coordinator
Emir Omer OCAL (emir.ocal@img.com.tr)
Advertising Sales Staff
Adem SACIN (adem.sacin@img.com.tr) Nazım KARA Yılmaz OZKAN
Correspondents
Elke ARORA
Artwork Consultant Design&Graphics
Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)
Design&Graphics
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Chief Accountant
Mustafa AKTAS (mustafa.aktas@img.com.tr)
Subscription
İsmail OZCELIK (ismail.ozcelik@img.com.tr)
HEAD OFFICE Güneşli Evren Mah. Bahar Cad. Polat İş Merkezi B Blok No:3 34197 ISTANBUL/ TURKEY Tel:+90. 212 604 50 50 Fax: +90. 212 604 50 51 www.hometextile.com.tr
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
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May 2015
PROFILE
12 HTE
Brentano on trend with printed polyurethane Metallic, mosaicinspired faux leather with performance features for hospitality, contract…
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heeling, Ill. — The new patterns in Brentano’s second artist-inspired collection sculpt Design Director Iris Wang’s training as a fine artist into usable textiles: outdoor, performance, polyurethane, drapery and innovative products that double as functional art. Metallic, mosaic-inspired Tessera advances the trend of patterned faux leather while expanding Brentano’s established line. The printed pattern pairs the hard look of square tiles with the softness of a 100% polyurethane face. Solvent resistant and bleach cleanable for easy maintenance in hospitality and contract applications, 54” Tessera performs at the highest level, exceeding 100,000 double rubs (Wyzenbeek, Cotton Duck).
May 2015
EVENTS
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New cooperation starts at the Shanghai-Istanbul Silk Road Trade and Economy Forum
Leading investors from China met with Turkish businesspeople in Istanbul
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hinese government has started One Belt, One Road Silk Road Economy belt project as the 21st century version of the famous Silk Road, with an investment volume of 2.1 trillion dollars. One of the legs of the project covering 65 countries is Turkey. In this context, a group of businesspeople headed by Shanghai Mayor Yang Xiong, representing the leading city Shanghai having a share of 351 billion dollars
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Shanghai Mayor Yang Xiong
Omer Cihad Vardan, Chairman of DEIK
in the project has visited and participated in a forum, named as the Shanghai-Istanbul Silk Road Trade and Economy Forum. The forum was organized and hosted by DEIK, Foreign Economic Relations Authority and China Homelife Turkey Fairs organization. Aiming to improve naval trade of China the project targets to reach 63 percent of the world as Silk Road Economy Belt. A cooperation agreement between DEIK and Shanghai Municipality was approved, as a contribution to the protocol signed on 23 October 1989 between Turkey and People’s Republic of China. This signature is also approved China Homelife Turkey Fair as the official platform for the above-mentioned forum. Representing several companies active in engineering, information, construction, real estate, logistics, industry, maritime, electric, energy, jewelry, textile, consulting, vegetable oil industries a large group of businesspeople from both China and Turkey have participated in the event. Businesspeople of both sides have talks with their peers and singed contracts for new investments. Following the official speeches, an agreement document was signed by Wang Xinpel, Chairman of
Necati Abacioglu, Vice Chairman of DEIK Turkey-China Business Council
Shanghai Chamber of Trade and Industry and Omer Cihad Vardan, chairman of DEIK, Foreign Economic Relations Authority. In his speech, Yang Xiong said, “Shanghai has even been a popular stop for Turkish businessmen visiting to China. Shanghai has a share more than 20 % in total trade volume between the two countries that passed over 1 billion dollars during the last two months. More than a hundred Turkish companies have ongoing investment projects in Shanghai.” Omer Cihad Vardan, Chairman of DEIK, said, “The main shaft of global productions now moves to the AsiaPasific region from Europe, once it was one of the largest markets in the world. Thus a need for new transportation and logistics corridors is growing and this leads us to the importance of the revival and modernization of the historical Silk Road, that starts in China and reach to Europe passing through the G20 economies and Turkey. This will facilitate the economic integrations of the countries on the route to global economic system. I have to mention the historical words of Chinese president Xi Jinping, who visited Turkey, he said, ‘Turks and Chinese are one nation who have written a common history.’ Let’s write it again with Yuans and Liras.”
PROFILE
20 HTE
A selection of handmade home textiles and homeware by Noël Paris
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ummer-inspired embellished home textiles and homeware selection from internationally renowned French brand – Noël Paris – features colorful hand-embroidered patterns on Egyptian cotton percale, linen, cashmere and other fine materials. This selection ranges from cushions to bed sets to table linens, towels and napkins that will brighten your interior in an instant. This season’s designs are reminiscent of the traditional French rivera!
NOËL: Unique expertise Since 1883 Noël has offered home linen embellished with fine and elegant embroidery. For these unique products, Noël uses traditional embroidering techniques:
Hand embroidery: Hand-embroidered tablecloths are the iconic symbols of the Noël collections. They are decorated with Noël’s famous motifs and are a perfect illustration of the painstaking work involved in the art of embroidery. This technique requires meticulous preparation. The original motifs, drawn on finely perforated tracing paper, are stenciled onto the linen, cotton or organdie, and then embroidered by experts. This is true Haute Couture work.
May 2015
PROFILE
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The embroidery loom: This technique allows for a large number of identical motifs to be embroidered mechanically. The lengthy preparation is done by hand and requires great skill.
Hand-guided embroidery: A combination of handwork and machine, “hand-guided” embroidery allows greater scope in the composition and greater sophistication in the execution of the design. The needle of the embroidery machine is guided by the expert hand of a seamstress. Noël prides itself on satisfying its clientele, whose demands require the company’s expertise. Noël offers exclusive and personalized services to meet its customers’ expectations: customizing designs, creating exclusive motifs, completing or matching up an heirloom, making accessories and providing a linen care service. Noël is the only company that offers embroidery lovers, whether beginners or masters, ready-to-embroider patterns called “pounced” designs.
An archive of 13,000 designs In 1910, Madame Noël introduced embroidery to go along with lace for the ornamentation of table linen. Today, the archives contain 13,000 designs and thousands of tracings carefully preserved since 1883, making an infinite number of compositions possible. Fruits, flowers and leaves, wildlife scenes, the ocean life, geometric motifs inspired by art deco or more contemporary styles, etc. This fantastic range of offerings appeals to a loyal and demanding clientele.
May 2015
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YARNS FOR IDEAS
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PROFILE
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This incredible heritage is preserved, restored and regularly updated. Noël is always creating new designs to decorate table linen, bed linen, towels, T-shirts and accessories. Today, Adeline Dieudonné presents the “Monte Cristo” and “Pop Art” collections. These display graphic patterns in bright colors, enhanced by a contemporary touch.
A showcase in the heart of Paris’ 16th arrondissement Located at Place d’Iena in Paris, the boutique, the one and only showcase of Noël’s embroidered home linen collections, is the ambassador for a name, which, in the world of luxury, is synonymous with the finest embroidery, and elegance for the home. Established in 1883 by Madame Noël, the eponymous company first specialized in antique lace. It was not until 1910 that her son, Edouard-Louis Noël, made embroidery the
company’s trademark. In collaboration with his wife, Jeanne Boulet, he developed what would become the “Noël style.” In the 1920s, the company moved to rue La Boétie and became renowned for the quality of its products. Noël’s sophisticated tablecloths were used at chic and prestigious dinners held at venues such as the Elysée and Versailles and receptions organized by Helena Rubinstein and Mrs. Ford in New York. Noël forged a worldwide reputation for itself and embroidered the cradle linen for Prince Charles of England. In 1992, Adeline Dieudonné acquired Noël and managed to breathe new life into the company while preserving the tradition of exclusivity and quality that made it such a cherished brand. Artists and designers are regularly asked to create new motifs that reflect the Noel style. Annabelle d’Huart and, more recently, Florine Asch and Alice Cozon, have all collaborated with the company. www.noel-paris.com
May 2015
PROFILE
26 HTE
A breath of fresh air with Noël’s new collection “Alizés”
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or its latest collection, Noël called upon the talent of Annabelle d’Huart, who since the 80’s has made many designs for this renowned embroidery brand. Indeed, the artist regularly designs Noël’s impressive collections, patterns which over the years have become signature motifs of the brand: Constellation, Jardin Imaginaire, Mademoiselle H, Geisha... For someone who finds most of her inspiration in nature, Annabelle now conceives the «Alizés» collection, which illustrates a delicate wave affixed to its shadow evoking a more poetic motif. Transposed onto the linens, this “Alizés” pattern is decidedly elegant and refined, a true reflection of the brand. The shades of azure and turquoise were chosen by Adeline Dieudonné – the CEO of Noël – and Annabelle d’Huart for designing this embroidery to bring a breath of fresh air to homeware linens. With ”Alizés”, Noël adds an ethereal line to its precious collections.
May 2015
The Boutique Show with a for Fabrics Bringing you Producers of Upholstery + Window + Wall coverings + MoODyarns
September 8 - 9 - 10, 2015 moodbrussels.com
creative textile & surface design show
INDIGO BRUSSELS - HOME EDITION 8 - 10 September 2015 indigobrussels.com
MoOD & Indigo Brussels are organised by Textirama vzw, Poortakkerstraat 90, BE-9051 Gent, Belgium Phone +32 9 24 38 450 - fax +32 9 24 38 455 - email: info@moodbrussels.com
PROFILE
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Noël : A unique expertise Since 1883, Noël offers fine and elegant home linen embroidery. For these exceptional pieces, Noël uses traditional embroidery techniques such as hand embroidery, embroidery loom and hand-guided embroidery. In 1992, Adeline Dieudonné acquired Noël and managed to breathe new life into the company while preserving the tradition of exclusivity and quality that made it such a cherished brand. Noël prides itself on satisfying its clientele, whose demands require the company’s expertise. Noël offers exclusive and personalized services to meet its customers’ expectations: customizing designs, producing exclusive motifs, completing or matching up an heirloom, making accessories and providing a linen care service.
Annabelle d’Huart : A multidisciplinary artist An artist recognized for her many talents, Annabelle d’Huart practices photography, sculpture, drawing and designing jewelry. After studying at the Camondo School in Paris in the 1970’s, she lived in New York where she photographed major minimalist artists. With an appreciation for architecture, Annabelle participated in Taller de Arquitectura in the 80’s, publishing three works of Ricardo Bofill, the founder of this postmodern architecture foundation. In the 90’s, Annabelle d’Huart spent most of her time working in sculpture. Her installations are exhibited worldwide. Meanwhile, she joined the world of fashion and luxury by offering unique pieces of jewelry to Chanel and Yohji Yamamoto. In 1996, she collaborated with the manufacture of Sèvres, renowned for producing stunning porcelain tableware pieces. Annabelle d’Huart managed the first collection of porcelain jewelry for the manufacture of Sèvres during an artist’s residency from 2007-2010, designing 300 exceptional jewelry-sculptures that have been the subject of several exhibitions.
May 2015
EVENTS
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Evteks-Istanbul fair opens to set new trends in home textile fashion The international fair will be a venue to see the preview of future trends in the home textile fashion and will generate a huge trend, CNR Expo Istanbul, 19-23 May 2015
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s the second largest home textile fair in the world Evteks home textile trade fair has proved its success by its amazing growth in the last two decades. The exhibition area was only 600 sqm twenty years ago, now it covers 160 thousand sqm, representing a growth of 265.7% fold. Hosting world giant Turkish home textile brands and many international companies the fair attracts around 1000 exhibitors from around the world.
Organized by the industry’s powerful association TETSIAD, EVTEKS, 21st Istanbul Home Textile Trade Fair opens its doors in CNR Expo Yesilkoy, 19-23 May 2015. Besides being an event that is sought after by the professionals of global industries, Evteks is an important activity for both Turkish home textile industry and other producers coming from Europe and regional countries.
EVENTS
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Production power of Turkish textile industry is reflected in the home textile field. Exporting about 3.1 billion dollars of home textile goods in 2013, Turkey’s share in the world has reached 5% as of the end of 2014. Like other textile and apparel fields, home textile industry is running on the way to be one of the star industries in Turkey. It has great value added share in the national economy. While the average price of general exports of is about 1.5 dollars per kilogram, every kilogram of home textiles exports brings 10.5 dollars to Turkey. Share of imported inputs in home textiles exported is about 30 percent, 70 percent net income. More than 2,000 brands and firms are participating in the fair, where world famous trend watchers will introduce the 2016 trends in textiles. Seminars and other activities during the event, national and global designers, academia, and professional will offer their presentations to attract the interest of visitors and participating companies. May 2015
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EVENTS
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Proposte 2015 impressed and inspired
The world preview of upholstery fabrics and curtain fabrics aroused great interest blinking to success for the sector’s future.
May 2015
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he twenty-third edition of Proposte - promoted by Ascontex Promozioni and Consorzio Promozione Tendaggio Italiano (association for the promotion of the Italian curtaining industry) – was held at Villa Erba in Cernobbio. This great venue hosted 94 exhibitors: 45 Italians and 49 from other countries, more specifically 16 from Belgium, 9 from France, 7 from Spain, 6 from Great Britain, 4 from Germany, 3 from Turkey, 2 from Holland, 1 from Austria and 1 from Switzerland. This was the first edition to have Turkish exhibitors at this only-European exposure show. Dina Vanelli, Marteks and Penelope brands from Turkey had successful show inside the Proposte exhibits.
The 94 exhibitors together represent total sales approaching 1,200 million euros. The types of products showcased at Proposte included upholstery fabrics – both jacquard (21%) and heddle-loomed (19%) - followed by curtain fabrics - jacquard (16%) and heddle-loomed (14%) - in addition to velvets, embroidered fabrics and trimmings (1%).
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EVENTS
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There was an increase in the production of prints, both for upholstery and curtain fabrics this year. According to the organizers, there has been an increase in top-end fabrics: indeed, 37% of the products qualified as high-end, while 23% fell into the “luxury” category. Mid-range products accounted for 18%, while the super-luxury segment (unique creations) has been holding steady at a good 15%. The remaining 6% of products referred to plain, more widely selling fabrics in a multitude of color ranges, which are nonetheless always in demand from the furniture market. Proposte’s Chairman, Piercarlo Viganò, said: “I realize that Proposte has become a powerful marketing tool capable of promoting the development of the whole world furnishing industry. For this reason, I venture to say, speaking for myself and on behalf of my fellow exhibitors, that we will devote our efforts to ensuring that sustainability, environmental protection, respect for people, traceability and the protection of biodiversity are no longer seen as tasks to be put off until some point in the future, but issues that we are duty-bound to deal with here and now.” Proposte exhibitors have already managed to demonstrate a sense of duty in the way they have had to adapt to the global market. The need to win over customers not just in the present but for the future, too, has become all too apparent and this has meant shortening distances with the end consumer. To do this, in a bid to survive, textile companies have had to dazzle their customers armed with research, innovation, service, planning and cost analysis. The need to be competitive with the large emerging markets, producing cutting-edge collections, has forced companies to create specialist products, to the point of moving back towards old-fashioned superior craftsmanship. From a creative point of view, this has also meant adopting a new approach to the textile world: keeping a finger on the pulse of market trends and interpreting them ahead of the competition in time for presentation.
May 2015
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EVENTS
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Current development is heavily technology based, as has always been the case in the past, when it led to the 19th-century industrial revolution. However, the next revolution has to be an environmentally based one.
Firmly committed to internationalization Visited by the representatives of most prestigious publications in the world Proposte is continuing its collaboration with ICE - Italy’s government agency for the promotion of businesses abroad and their internationalization. Part of ICE’s work in promoting the internationalization of Italian businesses involves organizing delegations of foreign operators to attend Italy’s main trade shows. For the textile industry, Proposte is an important event held each year to which ICE has invited
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more than 220 journalists since the year 2000. This year, the guest list included people from Belgium, Brazil, France, Germany, Japan, Great Britain, India, Poland, Russia, Spain, Turkey, Ukraine and the US.
Press conference The usual press conference of Proposte was held at midday on the 28th of April in the Sala Contessa hall on the first floor of Villa Antica with members of the Proposte Board and ICE Management in attendance. Also attended by Mr. ZhaoHua Yang, chairman of the China Home Textile Association, the press conference aroused a great interest from world press. The speakers furnished the attendees with facts and figures about the event with details of success story of Proposte.
EVENTS
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Carpet Show 2015 Proposte srl and Ascontex Promozioni have explored the possibility of bringing other textile products into the area, like rugs, flooring and wall coverings. The Carpet Show 2015 was also held in Cernobbio over the same days and with the same opening hours as Proposte and was housed in Villa Bernasconi a nearby excellent villa. The exhibitors showing at this experimental show were two leading rug manufacturers: Amini–Carpets and Mariantonia Urru–Handmade rugs. “The purpose of extending the products covered by Proposte to floor textiles and wall coverings” said Piercarlo Viganò, chairman of Proposte, “is to qualify the Cernobbio and Como area as the leading furnishing fabrics market, just as Milan is recognized as the leading furniture market”. From this year on the Carpet Show project will have exhibitors representing the best carpets and rugs manufactured internationally, each showcasing their own specific type, without geographical constraints. The Wallcovereing Show project has been envisaged with the same characteristics and with the same strict standards. Its underly-
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EVENTS
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ing purpose is the same: to qualify the Cernobbio and Como area as the leading furnishing fabrics market. Wall coverings have returned from a period of relative oblivion to fervently reclaim their important role in the world of interior decoration, drawing on new technologies to enrich their application. Looking through any interior design magazine, Italian or otherwise, their comeback couldn’t be more evident, with wallpaper and textile wall coverings adorning all manner of modern and classic interiors, allowing walls to inject color into a room, make the space seem larger with designs that play with perspective, and even conveying the impression that you can change the face of your home by simply wallpapering rather than painting the walls.
International Observatory Ascontex Promozioni also presented the International Observatory in three locations: Sheraton Lake Como Hotel, Spazio Como and Cernobbioshed, just a few minutes from Villa Erba. 37 textile companies exhibited: 19 from Turkey, 13 from India, 3 from the US, one from Israel and one from Italy. Again, the show was held over the same days and with the same opening hours as Proposte. A shuttle service linked the Observatory and Carpet Show directly with Proposte. Earlier this year, Massimo Mosiello and Piercarlo Viganò, General Manager and the Chairman of the Board of Directors, had made an explanatory announcement: “We wish to give you an update concerning the organisation of the next edition of Proposte which will
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take place on 27th to 29th April. Firstly please note that Proposte will open its doors to some of the best non-European companies. This decision is the direct consequence of the deep and real transformation that the soft furnishings market has undergone during the course of the various editions, with an ever-increasing boost towards world globalization. Proposte, the only Exhibition desired and managed directly by entrepreneurs, wanted to respond to this drive with a new impetus, adjusting its event to current times by supplying an offer suitable for the new market demands. Our choice was carefully considered and assessed taking into account the positive opinion expressed by the majority of exhibitors. The selection and qualification criteria, pursued since our first edition, will not be altered in any way. Only high-profile production companies, recognized for the high level of their collections, their fair trade and compliance with international rules of ethics and sustainability will therefore have access to Proposte. This opening will come into force as early as next year, with the participation of three of the best realities of Turkish production: Dina Vanelli, Penelope and Marteks will therefore attend the exhibition centre of Villa Erba. This process will continue for subsequent editions should we identify other international leaders who match the required criteria. Let us now take a look outside Villa Erba. You all know our efforts to fight the phenomenon of “fringe events�; that is external presences at Villa Erba, which disturb the smooth running of our event. After continuous solicitation by the exhibitors, Proposte this year has appointed the external linked company Ascontex Promozioni srl to organize and
EVENTS
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control presence on the territory. The event called International Observatory, which will group international companies who previously exhibited in various Cernobbio locations, will take place in some strategic hubs of the territory such as Grand Hotel of Como, Cernobbio Shed, Villa Bernasconi. The International Observatory will take place with the same start and end dates of Proposte, thus imposing the same conditions to external companies who will no longer be free to anticipate the opening date. We are confident that all Proposte exhibitors will approve this sign of renewal and by presenting their exclusive collections will contribute to ensuring that our event remains the unmissable appointment of textile decoration.” There were so many local exhibitions and places worth visiting during the last days of April in the area. One worthy of note is the exhibition being held in the Fondazione Ratti organization’s Villa Sucota headquarters in Como, Via per Cernobbio 19, which runs until the 21st of June: Ikat/Chiné, decorare il tessuto (decorating fabric). Ikat and chiné are two terms used to identify stunning “blurred” patterns achieved by using an ancient dyeing technique. Sumptuous
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items of men’s clothing showcasing authentic late 19th-century Afghan ikat fabrics; 18th-century taffetas from Lyon; fabric samples; clothing from private French and Italian collections. See the Tourist Information Desk in the Central Hall for details on this exhibition and other local events.
Viva Expo! The Milan Expo 2015 opened on the 1st of May. With over one million square meters of exhibition space, the world expo hosts exhibitors from 140 countries interested in expressing as well as developing this year’s theme: Feeding the Planet, Energy for Life. Millions of visitors have been flocking to Milan, and also heading off to a variety of other locations around Italy in search of art and the nutritional aspects involved in the largest event on the subject of food and nutrition ever put on in the world. Giving everyone the chance to take part in the event from the moment it opens was the reasoning behind Proposte’s decision to bring its own dates forward and open in April.
TRENDS
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Heimtextil 2016: meeting on progress for trends Plans for the trend season 2016/17 have started with the international Trendtable meeting in Frankfurt
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WGSN Group from the United States handles general design of Theme Park
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eimtextil is continuing its successful Theme Park idea. After an exciting première of the new trend area at the latest international trade fair for home and contract textiles, Heimtextil has now started planning for the trend season 2016/17. “Having achieved widespread encouragement for our trend activities, we are now going to enter the next round. The idea of an inspirational area at the center of the exhibition premises and the presentation of wide-ranging future trends turned out to be a great success. The Theme Park was continually well attended, and trade fair visitors felt that
the show was a great enrichment, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. About 10 months before the next trade fair Heimtextil met with international trend researchers, so that it has already laid the foundation for the design trends of the next season. Representatives of six prestigious studios came together for the Trendtable meeting on 9 and 10 March 2015 which was held at the Frankfurt Exhibition Centre. The representatives of the various design studios each out-
TRENDS
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lined their perspectives of current trends, showing a large number of trend-setting projects. The areas they covered were architecture, interior design, fashion, art and lifestyle from all parts of the world. All of those ideas became part of the evaluation procedure. The experts defined the relevant trends and then developed them further through their exchange of ideas. “We had some extremely interesting chats which brought to light lots of new perspectives and international trends. So we are now eagerly awaiting an indepth presentation in the form of a Trend Book which will be published in mid-2015,� says Schmidt.
WGSN group leads the way The Trendtable was attended by Dan Namura and Gen Namura from Dan Project in Japan, Mayouri Sengchanh from Exalis/Carlin International in France, Felix Diener from the studio of the same name in Germany, Kate Franklin and Caroline Till from FranklinTill Studio in the UK, Anne Marie Commandeur and Grietje Schepers from the stijlinstituut amsterdam in the Netherlands and Isham Sardouk, Lisa White, Helen Sac and Graham Hollick from the WGSN Group in the United States. The trend experts from WGSN will be editors of the Trend Book and will handle the design of the Theme Park. The accompanying website, www.heimtextil-theme-park.com will also be managed by WGSN.
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Studios involved in setting the trends for the 2016/17 season: The WGSN Group (USA) is playing a leading role in showcasing the new trends in the Trend Book and the Theme Park. Isham Sardouk, Executive Vice President of WGSN Mindset, manages the WGSN Mindset Portfolio on a global scale, based on the resources and data of WGSN, Homebuildlife and WGSN Instock. Lisa White is the Creative Director of Homebuildlife. She and her team have developed the unique B-to-B trend website for the areas of interior and product design. Helen Sac is a se-
nior consultant and also creative manager with responsibility for content creation at WGSN Mindset Consulting Services. www.homebuildlife.wgsn.com Dan and Gen Namura from Dan Project (Japan) are two young designers from Tokyo whose artistic origins can be traced right back to the famous craftsmanship of Yuzen dyeing and the weaving of kimono materials in Kyoto. Their work ranges from designing furniture fabrics, through bags and dresses to fine textiles and colorful graphic prints. www.dan-web.net
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Mayouri Sengchanh, Managing Director of Exalis, represents Carlin International (France), the oldest established trend agency worldwide, which is among the top five in the industry in Germany, Switzerland and Russia. Carlin International offers services in style marketing, brand development and consultancy as well as in the identification of trends, industry-specific trend books and the individual creation of color and trend worlds through customer workshops. www.carlin-groupe.fr Felix Diener, textile designer and engineer (Germany), set up his own design studio in 2008. He designs carpets, curtains and home accessories. His creative work forms an interface between art and technology and is characterized, in particular, by the use of colors, materials and textures. As can be gathered from his portfolio, his individual design philosophy goes far beyond colors and shapes: His main emphasis is on a quest for innovative structures, surfaces, compositions and production techniques.
www.felixdiener.com
May 2015
Kate Franklin and Caroline Till from FranklinTill Studio (UK) have had over 20 years of experience in research, trend forecasting and design strategies. The wide-ranging projects of this multidisciplinary agency include trend reports, color forecasts, realizations of designs, market developments as well as curatorships of trade fairs and exhibitions. Caroline Till also heads the globally famous course in Textile Futures at the Central Saint Martin’s College of Arts and Design in London. www.franklintill.com As the founder and Managing Director of the stijlinstituut amsterdam, Anne Marie Commandeur heads a team and network of multidisciplinary designers whose focus is on creativity and marketing. They work intensively in the areas of material innovations, forecasting, color trends, product design and strategic design planning. Anne Marie Commandeur is a lecturer in trend forecasting and design applications as well as an external examiner at various design schools and universities and a regular speaker at international events. www.stijlinstituut.nl
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NEWS
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Proof that textiles with the Made in Green label are harmless to health is provided by the laboratory test and product certification in accordance with the OEKO-TEX® Standard 100.
Made in Green by OEKO-TEX® New label for textiles tested for harmful substances and manufactured using sustainable production – New consumer website on
May 2015
As proof of sustainable production conditions, at least all the manufacturers of readymade products and wet processes involved in the manufacturing of a product awarded the label must be certified in accordance with STeP by OEKO-TEX®.
NEWS
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the supply chain, the labeling system can provide information on the production sites in which an article was manufactured, which production stage the individual factories belong to and in which country the manufacturing took place. As proof that products with the Made in Green label are harmless to health, they must successfully pass a laboratory test based on the OEKO-TEX® Standard 100. Proof that the conditions in the participating production facilities are environmentally friendly and socially responsible is provided through an extensive assessment and a subsequent company audit in line with certification according to STeP by OEKO-TEX®. For textile products that consumers buy at retail, the OEKOTEX® guidelines for obtaining the Made in Green label are as follows:
urich – For more than 20 years, OEKO-TEX® has been a reliable partner for textile companies committed to human-ecologically safe products and the implementation of more sustainable manufacturing. The newest addition to the product portfolio is Made in Green by OEKO-TEX® - a traceable product label which allows for communication throughout the supply chain all the way to the end-user. The label ensures that made in Green textiles are not only tested for harmful substances (certified according to OEKO-TEX® Standard 100) but also sustainably produced in accordance with OEKO-TEX® guidelines. The label can be awarded to any kind of textile product anywhere in the world at any stage of the textile supply chain. With the Made in Green label, brands, manufacturers and retailers have the chance to promote their responsible practices to their customers in a clear way on point-of-sale material. The added benefit of Made in Green is that each labeled product can be easily traced, thus offering new levels of transparency throughout the supply chain, all the way to the consumer. Every Made in Green label has a product ID and/or a QR code which shows where the product was manufactured. Depending on the data release granted by
* Any single component that equals or exceeds 5% of the total weight of the textile product must be supplied by STeP by OEKO-TEX® certified production facilities. At least 85% of the weight of a single piece of textile must be supplied by STeP by OEKO-TEX® certified production facilities. * The general rule for the above mentioned criteria is that the entire making up and wet / chemical processing facilities have to be STeP by OEKO-TEX® certified. * The product must be OEKO-TEX® Standard 100 certified. For intermediate products sold within the supply chain, the label issuer must be STeP by OEKO-TEX® certified and fulfill all of the above-mentioned criteria. During the Made in Green by OEKO-TEX® launch phase, all critical making up and wet/chemical processing facilities must comply with the requirements stated above. Ultimately, in order to receive the Made in Green label, all facilities in the remaining processing stages (spinning, weaving and knitting mills, accessories, fiber production and the production of raw materials) will meet the requirements for STeP certification.
The new “Made in Green by OEKO-TEX®” label for non-hazardous and sustainably produced textiles replaces both the current OEKO-TEX® Standard 100plus and the Spanish label “Made in Green by Aitex”.
May 2015
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New website shows the manufacturing process for textiles To support the launch of Made in Green, OEKO-TEX® has introduced a new consumer website which can be found at www.madeingreen.com; the site enables interested parties to discover more information about the label. The site will also be available on mobile devices such as tablets and smartphones. The site features the ability to track labeled textiles using a product ID and/ or QR code. Visitors without an ID or QR code can use the demonstration function “Test without product ID”. This feature shows visitors the type of information available relating to the production facilities involved in the manufacturing of a particular article. A short video, details on the OEKO-TEX® guidelines for awarding the Made in Green label, a generic description of the individual production stages and information on the OEKO-TEX® Association, including international contact information, completes the online features. The new Made in Green website is currently available in English with incremental language versions planned for the near future.
Under www.madeingreen.com, consumers can now find important information on the Made in Green label.
By entering the Made in Green product ID on the website or by scanning the QR code on the label, consumers can obtain information on the production facilities involved in the manufacturing of the labeled article.
May 2015
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Intertextile Shanghai Home Textiles revamps and expands its trend program for 2015 2016 trends expressed in four themes to guide the industry


May 2015
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n a continuation of the increased focus on design and trends at Intertextile Shanghai Home Textiles in recent years, the 2015 fair features a new and expanded trend program named InterDesign. Trend forecasting, conceptual designs, product demonstrations and forums, designed and led by industry experts, will all feature in an in-depth, comprehensive and practical program. In addition, Asia’s leading home textiles trade fair will also feature around 1,400 exhibitors showcasing the latest decorative fabrics, bedding and toweling, wall coverings,
carpets and rugs, non-textile curtain accessories and sun protection systems, and design products, resources and tools from 26 – 28 August. Speaking on the new InterDesign trend programme, Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd, commented: “As the Chinese market matures, consumers are paying more attention to the design of home textile products. Last year’s fair saw a large increase in the number of designers attending, and huge crowds at some of the
May 2015
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trend presentations. The revamp of this year’s trend program is a response to this increasing interest, and we have tailored the InterDesign area and events to help the industry understand the 2016 trend concepts and how these can be applied in a practical way, as well as providing a space for idea exchange by industry experts.” The InterDesign Program includes three special areas: a Trend Area, Trend Concept Show and Forum Space. The trend concepts for 2016 will be displayed in the Intertextile International Lifestyle Trend Area, which is designed this year by the Nelly Rodi™ Agency, the internationally renowned specialists in the analysis of consumer lifestyle trends.
2016 trends expressed in four themes to guide the industry Led by the Nelly Rodi™ Agency, this year’s trend committee comprises experts from six design firms from Asia and Europe who have developed four international themes that express the home textile trends for 2016, with the overall keywords of these themes being ‘Dream Up!’. For the first time this year, the committee will be represented by two members from Japan, Dan
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and Gen Namura, young textile designers based in Tokyo, who will bring a more Oriental flavor to the trends. These two leading designers have cooperated with Heimtextil Frankfurt, the parent fair of Intertextile Shanghai Home Textiles, for a number of years so will bring valuable knowledge and experience to this project. The four themes that will feature in the Trend Area are: • Modern Sensitive: an authentic, modern ambiance, perfect for a spiritual retreat. An almost wild form of natural, favoring sensitive, sincere, forward-thinking design. • Smart Fiction: an ‘experimental’ spirit playing on visionary, organic volumes. A tamed future flirting with the artificial, hybridizing natural and synthetic codes. • Pop Energy: evoking a precious, refined, graphically stylized “elsewhere” that, while paying tribute to different cultures, focuses on a modernized interpretation of bohemian codes. • Premium Twist: a lovely, precious look is mixed with subtle baroque accents. A story imbued with
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a quirky, fantasy ambiance to create festive, theatrical decoration based on sure, graphic subtleties.
signers and trend experts exchanging their views on interior designs and market trends.
The four themes presented here will also be brought to life by a series of product demonstrations conducted by exhibitors. Exhibitors are also able to submit their latest products for inclusion in the Trend Area as a way to attract more buyers to their booths.
In addition to the Forum Space events, participants of the fair can also take part in a number of design and trend seminars. A Soft Furnishings Design Forum will also take place at the fair, while those looking to understand domestic market trends in more detail can learn more at the China Home Textile Trend Forum. More details on all these features will be released closer to the fair.
From concept to practical use: trend themes in real-life settings Taking the trend concepts and implementing them in a practical setting is the Trend Concept Show which is coordinated by leading Chinese designer Shen Lei, a member of this year’s Trend Committee and Founder of the Interior Architects Design company. He has invited eight well-known local designers who will be matched with leading industry brands, with the designers then creating products in a real-world setting to help buyers visualize the trends. And to further increase the knowledge of the local industry, the Forum Space will feature well-known de-
Strong domestic home textiles market provides exciting opportunities for Intertextile Shanghai’s overseas exhibitors As the global home textiles industry reflects on another hugely successful edition of Heimtextil in Frankfurt, attention has begun to focus on its sister show in Asia: Intertextile Shanghai Home Textiles which will be held from 26 – 28 August. This year marks a new era for Asia’s largest home textiles event which will relocate to the recently completed National Exhibition and Convention Center (Shanghai) – the world’s
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largest fairground. The fair will be take place across approximately 160,000 sqm. In addition to the benefits of moving to the new fairground – which is located closer to surrounding textile manufacturing bases than the previous venue, and adjacent to a key transport hub with links to the rest of the country and throughout Asia – recent economic data coming out of China also highlights exciting opportunities for overseas suppliers according to fair organizers Messe Frankfurt. “Despite slower growth overall in the Chinese economy, the domestic housing market is still relatively strong in most cities across China,” Ms. Wendy Wen, Senior General Manager commented. “Not only is it new building projects that are keeping home textile import figures strong, but also home renovation projects which are becoming an increasingly important sector of the market.”
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The China Home Textile Association (CHTA) calculated that home textile imports into China reached USD 2.5 billion between January and October 2014, with a large proportion of this in premium bedding products and upholstery fabrics for the high-end market. In a further boost for the industry, the value of home renovation projects is forecast to exceed USD 48 billion annually, with annual growth of around 30% predicted according to a domestic home living website. Textile products account for around 25% of the total cost of home renovation projects in China. It is not only the economic data that shows the potential for overseas suppliers however, but consumer trends in the Chinese market too. “Chinese consumers are increasingly placing more emphasis on the quality and design of home decorations, so the furniture and interior design market has grown rapidly in recent years,” Ms. Wen continued. “A gradual change is occurring too where buyers are attaching more importance to quality, style and trends, and less to cost which can only benefit those suppliers in the mid-range and high-end sectors.”
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Exquisite Europe and Editor Zone cater to demand for high-end products Following the domestic market’s continuing demand for premium European products and brands, this year’s Exquisite Europe is already attracting strong interest from exhibitors. In 2014, 103 suppliers from 16 European countries took part, with many reporting strong interest in their products. “Buyers at the fair are looking for high-end items, and German products in particular are very popular with Chinese consumers at the moment,” underscored Michael Bauer, Managing Director of bedding supplier Curt Bauer GmbH. Some of the industry’s leading editors brought premium brands to last year’s fair, looking to take advantage of the increasing interest in high-end design products in China. Editors such as JAB, Designers Guild and LaCanTouch have already confirmed their participation in the 2015 fair.
Fair strengthens its offerings across all home textile product categories No longer just a fair focused on fabrics and bedding, Intertextile Shanghai Home Textiles has placed increased importance on the entire spectrum of home textile products, including design services, in recent years. Last year’s wallcoverings zone was well-attended by buyers, with Clarke & Clarke, Brentano and Desima just some of the big brands that took part as exhibitors. As one of the fastest growing segments in the domestic market, this zone is attracting strong interest from overseas suppliers this year.
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Carpets & rugs is also another product category increasing in prominence at the fair. Handmade carpet manufacturers from Pakistan and India reported strong enquiries from buyers in 2014 as this sector gains interest from consumers in China. Another growing feature of the fair that matches market demand is the Intertextile Design Boutique which features original artwork and design resources from overseas and domestic studios. Rounding out the product categories, non-textiles also feature at the fair with a number of sun protection systems and curtain accessories suppliers taking part.
May 2015
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92 HTE
Sweetest website offers promotional chocolates and many special gifts for home textile products sector!
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ikolata burda means, “chocolates are here” in Turkish. The website “cikolataburda.com” offers real handmade Belgium and Pelit chocolates! This reliable and trustable system assures you to offer gifts online to your beloved ones with full confidence. The company also produces chocolates with company names and logos upon order. They made production and packaging for many leading companies in every sector from mattress industry to automotive, textile, food and others… Among leading names on the company’s reference list are
Akbank, Turkcell, Vodafone, Boyteks, Rixos Hotel, Altınbas, Yunsa, Acıbadem Hospital, Medipol Hospital, Torunlar GYO, etc. Operating in the chocolate and pastry sector for over 40 years, the company has founded its online system to offer its services online to its customers and to widen its clientele. In addition to chocolates the site also offers durable gifts. Possessing Halal Food Certificate and ISO Quality Certificate, cikolataburda.com renders quality and on time delivery. The most leading online boutique chocolate brand cikolataburda.com invites you to check it out!
May 2015
PROFILE
94 HTE
The Christian Dior Suite by Kirei Studio With Cannes Film Festival rapidly approaching, interior designer Nathalie Ryan from Kirei Studio presents the Christian Dior Suite in the Hotel Majestic Barriere in Cannes.
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he only Christian Dior suite in Europe, stunning, classic furniture from the XVI century sits alongside the contemporary works of Nathalie Ryan, made by skilled craftsmen using bronze and wood and other rich fabrics such as silk and velvet. Over the last 10 years, interior designer Nathalie Ryan has been developing the aesthetic of Christian Dior around the world. With a strong instinct and a natural eye, she has contributed to the visual identity of this celebrated fashion house by reinventing the values of elegance, luxury and the meaning of French chic through the design of their iconic boutiques.
Nathalie Ryan
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Since the start of her career, Ryan has worked in a number of different sectors within the design industry, contributing to the realisation of 5* hotels, advertising agencies, music studios, fashion boutiques and luxury residences. Hailing originally from Montreal, Nathalie Ryan’s road to success was forged by both random and determined encounters. She moved to Los Angeles in 1996 with the intention of staying just a few months. This evolved into four years, during which time she worked for fashion brand BCBG/Max Azria. Whilst at BCBG, she worked on the development of the brand within the United States and was instrumental in a number of interesting architectural projects. This included the repurposing of an old firehouse in Washington DC and overseeing its subsequent transformation into a glamorous boutique. Ryan was also involved in the conception of the brand’s equally iconic European flagship store located in Paris’ Madeleine neighborhood.
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In 2000 a headhunter took notice of Ryan and orchestrated the encounter that would change the course of her career – with Sidney Toledano, the CEO of Christian Dior. Toledano invited Ryan to interview with him and to discuss the visual aspect of his boutiques. This marked the beginning of their long, fruitful collaboration, during which Ryan oversaw and carried out the realization of Dior boutiques across the globe. “Working with Dior was a very talented and enriching experience. Every city brought its own unique quality to the project. Flexibility and my genuine curiosity for diverse cultures played an integral role in this job. Being able to decipher local customs was crucial for a successful project. The goal was to translate the Dior spirit abroad by adjusting it and adapting it, whilst not deconstructing it completely,” reflects Ryan. During her collaboration with the brand, Ryan designed the lavish Dior Suite at the Hôtel Majestic in Cannes – 400m2 of pure luxury, emblematic of the great couturier. This in turn marked the beginning of another rewarding relationship, this time with the Barrière Hotel Group.
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Everything breathes the spirit of Dior couture!
In 2010, Ryan decided to branch out alone and thus, she made Kirei Studio. The word ‘Kirei’ is a Japanese word meaning ‘Beauty’. Beauty fused with high quality physical materials represent two fundamental pillars of exemplary architectural creation. Therein lies the ethos of Kirei Studio. Noteworthy projects developed by Ryan’s agency to date include: the development and realization of the Acqua di Parma boutiques for LVMH; the design of the Halston stores in the United States; private residences in Paris, Montréal and Aspen; and the renovation and redesign of certain aspects of the Normandy and Royal Barrière Hotels in Deauville. The Hôtel Majestic in Cannes has also called upon her services again since the completion of the Dior Suite.
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Nathalie Ryan adopts the straightforward and simple approach of working in close collaboration with her clients, listening to them and attempting to understand their universe. She explores the passions that inspire them in order to better comprehend their vision for the project at hand. Ryan is a talent and a visionary who prides herself on adding the human touch. The spaces made under her artistic direction transport one to an unprecedented dimension of interior design. Ryan’s years of experience working in the world of haute couture have given her an innate talent
for developing different harmonies of colors, materials and clarities in order to generate a perfect balance of ambiance and emotion. Nathalie Ryan’s international experience and methods of work developed over the years between Japan, the USA, Italy, Asia and the Middle East enable Kirei Studio and its partners on each continent to be present throughout the world, working towards the realization of the dreams and objectives of all. www.kirei-studio.com
May 2015
PROFILE
104 HTE
Demsan manufactures machinery for the world! E
stablished in 1978 Demsan Tekstil Machinery Industry started its business life with manufacturing precision plaiting machines. The company currently continues its successful business life with five main product groups. Demsan is proud of being one of the leading companies in manufacturing of textile machinery in Turkey and also being a well-known company in many countries where Demsan products are exported.
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Main product portfolio of Demsan includes: - Fabric rolling machines - Fabric folding machines - Precision Plaiting machine - Wet rope opening machine - Spreading machine -Batching machine Demsan has respectful relations with many famous domestic brands and many word brands in Middle East, Central Asia and Europe. Located in G端rsu Organized Industrial Zone over a covered area of 8 thousand square meters, Demsan has a principle to give priority to product quality and customer needs and demands. It has been manufacturing at CE norms with special attention on quality and service. The company has a wide service network to serve its customers.
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108 HTE
Plasmat offers solutions to save time and cost in sample hangers mounting and packaging O ne of the leading companies operating in the sample hanger business in Turkey, Plasmat has been producing a wide variety of products in its field since 1997. We conducted an interview with Mr. Ahmet Aydin, proprietor of the company, about the success story of Plasmat. Full text of the exclusive interview follows:
On the company Having deep roots in the printing industry Plasmat was established in 1997. Our history of 25 years is the proof of the success of our company.
Product groups and production capacities We produce every kind of sample hangers that are used to bond samples of home textile products. Sample hanger tops, book hangers, roller blinds and zebra curtain catalogues, folders, and other complementary products, packaging materials are among the products we produce. Our production capacity is about 150 thousand pieces monthly, aside from other special products.
Ahmet Aydin, Proprietor of Plasmat
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On production facilities Our factory was built on a 2-thousand sqm land, and all operations are carried out on automatic machinery by professional staff. All operations are realized in the factory. On target markets 70% of our products are sold in the country and the balancing 30% is delivered to export markets. We export our products to Germany, Holland, Norway, Italy, S. Arabia, Egypt, Israel and Russia.
On customers and customer satisfaction Despite recent recession in the market, we keep going successfully. We are aware of the importance of customer satisfaction and try to maximize it by adapting our operations and building a strong corporate identity. Behind our success are our solutions to save time and
cost of sample hangers mounting and packaging. Trust that we built on our customers is a result of our success in answering the needs of them efficiently, economically and timely.
Targets for 2015 We want to increase our production capacities by entering new markets in abroad by following technologic developments closely. We visit or participate in the fairs in abroad and in Turkey. Fairs are important tools for us to expand our vision and finding new buyers.
Additional comments The quality of home textile products also depends on the quality of packaging and sample hanger preparation, both is important for successful presentations. Efforts to grow home textile industry are also helpful for the producers of sample hanger and product handlers.
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110 HTE
Armes Home expands its markets and enriches its product portfolio
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Established in 1985, Armes Home, a Bursa-based company is a respectful company operating in the home textile sector. Ozgur Ozdemir, Chairman of the board, Armes Home dowry products company, introduced his company and its activities.
On the history of Armes Home company
Ugur Özdemir
Özgür Özdemir
Our business, Ozgur Ceyiz, was a small shop, a retailer-producer of dowry products in Inegol market district in Bursa, founded by Ibrahim and Semra Ozdemir in 1985. The foundation of business actually was started when she began to produce hand-made embroideries for dowry textiles at her young age. Since then for 28 years both Semra and Ibrahim Ozdemir have been producing with the same enthusiasm and dedication they felt at their first day in business. The company has produced for other sellers between 1985 and 2010. In 2010 ther took a radical decision to produce under their own brandname, Armes Home. Then the second generation of the family entered the scene as part of the company who look for a future full of hope and success.
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On products and production capacities
On customer satisfaction
We make embroidered bed sets, pique sets, bride sets, and bed covers in home textile branch. We can produce 200 hundred thousands sets in our facilities that is equipped with automated machinery operated by professional staff. Since we are self-sufficient, we have an advantage for provided quality products on time.
Despite some sales and production problems in textile markets, our company keeps its growth successfully. We are aware of the importance of customer satisfaction. Trust of our customers comes from our integrated efforts to adapt our offers to the needs and desires of buyers, our prudence, productivity, quality, economic prices, timely delivery and our respect to our customers.
On production facility Our factory is on Visne road in Bursa, has 2.000 sqm of closed area. Fabrics enter in factory and are out as packaged items.
On export markets and target markets Presently we export our products to markets in Europe, North Africa, Arabian Peninsula and Middle East. Our target markets are North and South America and the Far East.
On fairs, targets for 2015 and general comments We participate in or visit to fairs and exhibition held in the country and abroad. They are all valuable activities to expand ofr vision and to find new markets and customer segments. In 2015 we will watch developments in the markets and increase our capacity and markets we have been in. We aimed to get more share in the market by expanding our product portfolio.
May 2015
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118 HTE
Setre Textile ready for Evteks 2015 Preparing for coming edition of Evteks 2015, Özgür Kılıçarslan, CEO of Setre Textile Company, introduced his company by answering our questions:
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Brief history of the firm
On customers and activities in fairs
Our company was established in 2008 as a wholesaler of home textile products including tulle, drapery and upholstery fabrics. Now we have wider range of products to sell addressing customers in every segment, including patterned or plain jacquard fabrics, fantastic linens, knitted fabrics, and embroidered fabrics. Colors and patterns of our products are proliferating continuously as well as our capacity.
Responsive customer service is our business policy. We deliver the orders of our customers as soon as possible. We try to deliver faster by designing our own patterns.
Presently we are able to supply every demand and order we get by cooperating with major firms both in Turkey and in abroad.
On exports We sell our products to numerous countries, including Russia, Rumania, Bulgaria, Macedonia, Albania, Serbia, Kosova, Iran, Azerbaijan, Dubai, Algeria, etc.
In 2014 we participated in Home&Tex fair for the first time. Now we are preparing for Evteks 2015. Fairs are effective tools for getting new customers from both domestic and foreign markets. Fairs are good for expanding market share.
On plans for 2015 We are aiming to improve our quality management. With new investments, we try to establish and empower our Setre gold brand as one of the leading names in drapery and upholstery fabrics market. We are also working on our corporate management development activities aiming to be managed by professionals,
PROFILE
120 HTE
SEHA Textile excels in home and hotel textiles
Exporting 80% of its production Seha Textile Company has a great success in selling its exclusive products with “Aqua-Soft” brand name in domestic and foreign markets.
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ocated in Denizli, Turkey, Seha Textile has an established prestige in the home textile business. Its story started when it initially opened a home textiles business offering a wide range of quality products at affordable prices. Seha Textile, one of the leading textile companies in Goveclik, Denizli, has been manufacturing towels, bathrobes, bed sheets and quilts, sleeping sets, pique and hotel groups in any dimensions and quality. Seha has a great success in selling its exclusive products with the patent of Aqua-Soft in import and export business. Exporting 80 percent of their production to Europe and Africa countries, Seha is proud of offering 100% customer-satisfaction guarantee. With the OEKO-TEX 100 standards, Aquasoft products of Seha Textile never damage the nature with no any chemical material. They have rich and profound experience in the development of bamboo towels that never conH羹seyin Avc覺 - Chairman of the Board
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tains microbe. All their products are 100% cotton, soft, hygienic and quality. Seha Textile is one of the best companies dedicated to the textile industry, serving a variety of customers around the world satisfying those customers remains the focus of everything they do. They are manufacturers and exporters of various kinds of fabric made of 100% cotton products. The aim and effort of Seha Textile is to put together a team of extremely efficient experts to service the needs of retailers and wholesalers. They offer a gamut of services, right from procuring products from the leading manufacturers, to providing special embellishments and finishes on clients’ request, to quality assurance and packaging. Their commitment to provide their customers with the finest products at the best prices has enabled them in winning their trust.
to have honored all the commitments made to their clients resulting in long term relationship. Seha Textile has a modern integrating R&D, production and marketing of products by undertaking the development of the second generation of products with higher technological contents and larger added values. Seha’s efforts are relying on technologies and continuous innovations. Manufacturing quality products with high-end machines and offering them at affordable prices, Seha Textile aims to spread all Aqua-Soft brand products all over the world. Meeting standards without sacrificing quality, Seha Textile is planning to open up additional markets.
the importance of value: value for money, service which is valued by their customers and the value of, their most important asset, their colleagues. They firmly believe that engaged, talented and motivated colleagues are at the heart of the business. So they need talented developer and marketer in order to promote their products worldwide. Seha Textile is a mix of system that aspires for nothing but the best in terms of quality and standards. Subsequently they have achieved the reputation for being the best and competitive amongst their competitors worldwide. Their strategy is to offer their customers highest quality products, excellent service, on time delivery and production flexibility. A combination of these factors guarantees total customer satisfaction. The effectiveness of their management systems, the skill of their workforce and the quality of their products are their real pride comes from their ability
May 2015
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2nd China Home Life Turkey opens
Organized by Sinerji International Fair Organization Company, the 2015 edition of China Home Life Turkey is ready to record another success at CNR Expo, 3-6 June 2015
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fter its successful premiere edition last year, the second China Homelife Turkey will be held from 3 to 6 June at Hall 1 at the CNR Expo Yeşilköy İstanbul. Main focused sectors of the event include bedding, textiles, garment, home textiles, building materials, home appliances, household items, furniture, lighting products and kitchen & bathroom fittings.
Today, China offers what no other country offers and does exports based on opportunities and needs of buyers. China Homelife exhibition is an important opportunity for entrepreneurs who want to get the trade benefits of far eastern potential. Turkey edition of the event is a highly successful China sourcing event. China Homelife Global Series is held in Dubai, Brazil, Poland, Egypt, Jordan, Kazakhstan and India since 2009. During China Homelife fair 10,000 professional visitors from all over Turkey and Eurasia region will meet more than 500 exhibitors and 25,000 high quality exclusive brands. Each exhibitor is qualified through a quality control process.
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Alfa Kartela at the service of textile producers Alfa Kartela has been serving textile producers and wholesalers since 2006. Started with color chart on contract business Alfa Kartela has been one of the leading printing houses of Turkey in the meantime.
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lfa Kertela has been rendering serves to the textile manufacturers and wholesalers since 2006 at home and abroad. With its more than 40 employees, Alfa continues to offer solutions for the hanger needs of the industry with the best quality products at competitive prices. We conducted an exclusive interview with Orhan Akgoren of Alfa about the details of their success story:
Could you tell us about your product groups and production capacity? Alfa Kartela has served the textile product producers and wholesalers since 2006. Entering the sector with contract production of hanger systems, Alfa Kartela has become one of the leading presses in Turkey over the time. We have a printing adventure because we attach importance to the machine investment. We are one of the industry giants in the field of binding business.
What are your product groups and production capacity? We organize our products into two collections: 1Apparel Department: We serve our customers with sub-production of hanger with a staff of twenty people. We produce long type, waterfall-type and book-type May 2015
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hangers in this field. In this section, clearly to give a production capacity is difficult due to every fabric has its own characteristic. For example, timing of workmanship for Rachel knit fabric takes different times from a tergal 70 denier or 20 denier organza fabric. We know many different kinds of fancy fabrics due to our customer portfolio. That’s why our customers never get a delay in delivery time. 2 - Printing Section: There are ten staffs in this section. We are a giant company in Turkey in the area of bookbinder. We serve to the sector with series of cutting-edge technology machines and, fast and quality service. Daily capacity of our fully automated pasting machine for a standard heading hanger is 10,000 pieces. We have all the pressing types for heading hanger and we never spend time for sub-production.
Could you inform us about your manufacturing facility? We have a wide operating environment of 1000 square meters. We use many machines from yarn hanger to PVC mobile machine. We attach great importance to machine investment. These investments provide us to work in a clean, comfortable environment.
Could you give information about your current export market and your target markets? We notably export to Russia, Belgium, Israel, Iraq and Greece. We are working very hard with these countries. We export more than these nine countries but turnover is not enough for us. We want to increase exports to these countries. A great buying power in the Russian market is available; we plan to increase the share of this market.
What is your policy on customer satisfaction? We know our place and our aim very well at service, so we have better and more quality service concept. Our company never leaves helpless your work with its large working area, machine racecourse, which supports all the requirement, strong staff and honesty at delivery time, friendly service and strong capital. ALFA KARTELA is an ambitious and self-sacrificing designer. It looks at the world from an innovation frame and with a wide color fan, our company starts every work not with its invitation, it starts every work with prepared work orders.
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Do you participate in international fairs? What do you think about the importance of fairs in the sector? We participate in two fairs. One of them is Cnr Evteks Fair; another is Home Textile Fair Ankara. Evteks is an international trade fair. We find the opportunity to meet many local and foreign customers to work thanks to this exhibition. Home Textile Fair Ankara is first held this year and will be an exhibition about the domestic market. We have participated in Evteks for four years. Evteks provides us a lot of benefit. There are a few more international trade fair we want to participate in. One of them is Heimtextil Fair in Germany. Fairs are places where to meet customer trouble-free and directly.
Do you have goals for year 2014? Yes, of course. I think to improve on my job with short and long term business objectives. In this way, how big my target is so I can success so much. Year 2014 will be the
year for market research. We made many investments for advertising. The return of these investments takes time, we know. We are a big company and I think that growth further needs more time. We serve home textile companies by producing hanger systems. We compete with not only Turkey but also world. Producing with more capacity, there are some companies in China, Italy and Germany. We see them as an opponent and strive to compete with them.
What would you like to add about the sector and your activities? I do not think year 2014 will be a very productive year. The slowdown has been continuing in European market due to the slowdown of the product purchase of companies we work directly or indirectly. This slowdown results from disinvest of some companies. Business does not stop in my industry. We facilitate movement to the sector by applying new hanger, new styles on old patterns. Then pieces of hanger decreases but we increase the number of customer when the system processing.
May 2015
03-06 Haziran | June 2015 CNR Expo | Yeşilköy, İstanbul, Turkey
Çin Ürünleri Fuarı
Evtekstili Döşemelik ve Perdelik Kumaş Halı ve Zemin Kaplamaları
China Products Fair
Home Textiles Upholstery Fabric Carpet and Flooring
www.chinahomelifeturkey.com | info@chinahomelifeturkey.com Organizatör / Organizer
Adres: Darulaceze Cd No:33 Bilas Is Mrk B Blok D:42 Okmeydanı Şişli, İstanbul - Turkey Tel:+90 212 210 99 86 | Fax:+90 212 222 34 96
Sinerji Uluslararası Fuarcılık
info@sinerjifuar.com | info@chinahomelifeturkey.com
B U F U A R 5 1 7 4 S AY I L I K A N U N G E R E Ğ İ N C E TO B B ( T Ü R K İ Y E O D A L A R V E B O R S A L A R B İ R L İ Ğ İ ) D E N E T İ M İ N D E D Ü Z E N L E N M E K T E D İ R
PROFILE
134 HTE
Ali Erdem Textile produces value through surplus products trade M
r. Ali Erdem entered in the textile industry two decades ago as a manager to serve textile companies. In 2007 he decided to establish his own company which deals with the trade of surplus materials and textile goods both in the country and in abroad. He introduced his business:
On products, markets and volumes
Ali ERDEM Chairman of the Board
We have been active in the trade of various products including, towels, bathrobes, kids apparel, home, hotel and hospital textiles, bed sheets and bulk textiles sold to wide range of buyers. Upon demand of our customers’ we can supply 100 thousands of towels, 25,000 bathrobes, 50 thousands kids robes, 10 thousands bed sets including linens, pillows and bed covers monthly. Our products are sold mainly in South American, North African and similar markets.
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On the importance of surplus product trade for businesses and for the economy Products produced by textile companies are extra amounts of production that were rejected by their contractual buyers on variety of grounds. Among the reasons that some products may be rejected, returned or reclaimed by ordering companies are, products that do not comply with the order specifications, use of different materials, problems and delays in delivery times and terms, faults of printing and production, etc. Sometimes, unsold products may be treated as surplus textiles. Producing companies are very sensitive on buyer satisfaction, so they accept all acclaims they have got from their buyers in export markets. Some of the products are allowed to be sold in secondary markets after the labels and names of brands are removed from products. This saves both prestigious, fame and costs for both sides. Buyers of surplus products are also happy because they buy valuable textile products at much lower prices.
PROFILE
136 HTE
Sound absorbing and digitally printable: Interior sun protection textiles in Trevira CS
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iber manufacturer Trevira GmbH is presenting Trevira CS textiles for interior sun protection at this year’s R+T Fair in Stuttgart. The company will be showing both product developments and commercial fabrics from Trevira partners, with special focus on the sound absorbing function and on digital printability. Available under the Trevira CS brand, the textiles consist of two component polyester yarns, where one component (Trevira NSK = low-melt component) melts at a lower temperature. When combined with permanently flame retardant polyester yarns by Trevira, it is possible to produce stiffened textiles for the application in a variety of materials for interior sun protection. The latest creations are fabrics with a three-dimensional character, which as a result make ideal sound absorbing materials and at the same time provide sun screening which is flame retardant.
Interior sun screening with digital print design. Š Photo: Verotex
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canopies and wall pictures, interior sun protection that is sound absorbing can also help to improve the total acoustics of an area, especially where it has a three-dimensional structure. The effect is that a change in direction in sound waves (break or reflection) occurs on the surface, thus helping to create a better acoustic atmosphere indoors.
Honeycomb-weave fabric development made from texturized Trevira hybrid yarns with stiffening effect and 3-dimensional structure. © Photo: Trevira GmbH
The degree of stiffening can be controlled by the proportion of NSK in the material. During the finishing process this component (also known as melt fiber) stiffens the textile fabric through the effect of temperature, without the use of additional chemicals. This manufacturing process therefore offers enormous advantages from ecological and economic viewpoints: the textiles are made from a single material in 100% polyester and are recyclable.
Alongside the functional features of sound absorption and flame retardancy, ever increasing importance is being placed on design in sun protection systems. Textiles provide a design element here which can be adapted in a customized way to the available space. Vertical blinds, curtain panels, roller shutters, sliding panels: it is possible to integrate all these in terms of design into interior concepts, particularly using digital printing. Given the numerous colors available and the high brilliance of the articles, individually designed motifs on the smooth clear surfaces of sun screening textiles are becoming more and more popular. It is thus possible in both private and contract markets to project one’s own ideas in the form of images and logotypes in interior design. In addition, digitally printed sun protection textiles in Trevira CS are flame retardant, making them suitable for the contract sector.
Acoustic elements based on textile materials are taking on more and more importance in interior furnishing – not only for use in open plan offices, but in public facilities as well, such as schools, nurseries, auditoria, foyers and restaurants. Alongside familiar elements like panels, partitions,
Interior sun screening with digital print design. © Photo: van Clewe
New interior sun screening fabrics by Mario Ghioldi. © Foto: Ghioldi
TRENDS
138 HTE
Milou Ket trends bring nature into our homes Internationally acknowledged trend expert and designer Milou Ket brings new comments and interprets the best trends for the future interiors. The books of his studio have a well-established international reputation in the world of professionals. We have the pleasure of publishing her new works and interpretations:
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RAINBOW EFFECTS 1.5
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TRANSPARENT BLUES 2.10
Introduction In the new Milou Ket INTERIORS, edition 2016 / 2017, the most influential international themes are shown. The book contains both summer and winter themes. There are six themes featured, all with their corresponding colour cards. For weavers, printers and spinners there is a special Home Colour Box available, with colours, meant for the interior, contract and hospitality market, where cotton yarns are dyed after specification. This is a separate product, but they also offer extra skeins on request to go with this book. Besides that, a list of the compatible Pantone速 cotton colours is shown. In general the interior had become more relaxed. Interiors will become more individual, cosy, and show a warm atmosphere, where people mix and match, re-use and recycle. Sustainability has become more important. We see many carpets. Worn and aged aspects and personal treasures are appreciated. Also styles
TRENDS
140 HTE
are mixed. We want to bring nature into our homes; we will have more plants and herbs. Neutrals remain important as a good base, but coloured walls and especially coloured accessories will gain importance. Pastel colours will be the most important. The first theme “Dynamic Energy” shows bright and primary colours, often against a white, neutral or black background. The second theme ”Shine & Reflections” has two colour cards; one in light cool pastel colours, the other shows a range of fresh accent colours. These should be combined. “Bohemian Rhapsody” is the third theme that focusses on warm colours for a Bohemian lifestyle, inspired by different ethnic ideas. In “Down to Earth” the emphasis is on earthy neutrals with a warm character with lots of textures in warm beige shades, greys and browns. Nature plays a central role in the theme “Aquatic & Botanical” in yellows and greens inspired by flora and fauna, landscapes, and the blue/green colours of lakes, lagoons, and oceans. In the last theme “Magical Mystery Tour” we are inspired by our cultural heritage, old masters, luxurious materials, in exciting accent colours on some basic dark colours. Shapes are minimalistic. Metallics are important.
EN
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NGLISH AUTUMN 3.1
1. DYNAMIC ENERGY Inspiration The role of colour has changed. A few seasons ago bright colour made a strong statement as a colour shock, now it will be applied in a different way: for a statement a strong coloured piece such as a chair or sofa is added. For the rest colour is less aggressive, but will be more applied in smaller quantities, and mainly for accessories. Art is an important source of inspiration, for instance in Pop Art, optical illusions, the art of Sonia Delauney and Vasarely with their bright effects. Colourful textiles and wallpaper are popular. Artful geometry, and painterly effects such as blending watercolours and grading of colour are important. Mistakes from the computer are used in prints. Everything is light and airy. Therefor we will see a lot of metal wire furniture and metal constructions. Ceramics and glass will play a major role. Opposed to cool, transparent materials such as glass and shine we will see warm, textured materials such as a felt and solid wool. Coloured led’s will be important.
Colours In this theme bright and primary colours play a role. They are often combined with black and/or white to have an even greater and stronger impact and to accentuate the colours even more. We also see that they are applied in grading of colour with either pastel colours or the dark colours. Or bright colour in combination with neutral colours. As colours we see Bright Yellow, Bright Orange, Bright Pink, Bright Red, Bright Green, Bright Cobalt Blue, Bright Peacock and Bright Purple. Turquoise is still around.
TRENDS
142 HTE
2 SHINE & REFLECTIONS Inspiration This theme has a contemporary feel. The atmosphere is friendly and soft, without being too sweet or romantic. Handmade aspects from knitting and crochet are important. Old handicraft and new techniques are combined. It is subtle; it seems inspired by Japanese design, with its soft grading of colour and blushing effects. Tactility is important. Modern materials and furniture with mirror effects, transparency, and iridescent effects give products a fresh young look. We see iridescent lamps, overlapping coloured glass shapes, we see facets and reflections. Products are partly covered by metallized or shiny glaze. Here also a relaxed look is important. In bedding we see an abundance of linen. Textiles on furniture have often an outer seam for a relaxed look. Copper and amber are added for a special effect.
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WARMTH & CRAFTMANSHIP 4.9
Colours We have two pastel colour cards for this direction. They are meant to be combined. The first one is light and cool; the second is fresh and will add interest. They can be combined with white, sometimes with a small highlight by a black outline. The first range consists of: Pale Skin, Pale Yellow, Ice Blue, Lavender, Pale Rose, Pale Yellow Green, Pale Turquoise, and Pale Green. The second colour card consists of Pastel Yellow, Peach, Shrimp, Lipstick Pink, Pastel Lilac, Acid Yellow, Mint and Pastel Green.
3 BOHEMIAN RHAPSODY Inspiration This style direction is based on a Bohemian lifestyle, where colourful products as souvenirs from different journey’s find a place in the interior. They come from different corners of the world, namely from North Africa, Morocco, Turkey, the Middle East, India, South America, China and Japan. But there are also products that have a strong regional look, such as the Scottish tweeds, mohair’s and checks. Ideas from young African designers will influence our interiors, as African ideas once inspired the designers of the Memphis movement. Craftsmanship is an important feature, hand-made aspects and vegetal dyed products are important. Also the fact that every product is one-of-a-kind, imperfect and unique. We see authentic and traditionally made products in different handcrafted techniques, such as inlaid mother-of- pearl products,
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hand knotted carpets, hand weaves, basketwork, etc. Indigo is an important colour. There is interest again in original and authentic techniques such as for instance shibori.
Colours The atmosphere of this direction is warm and familiar, sometimes a bit eccentric. As colours we see Brick, Warm Orange, Amber, Mustard, Indigo, Light Aubergine, Deep Red and Warm Brown. All these colours combine well. Sometimes a few neutral colours can be added such as off-white or beige as ground colour. The range can also be well combined with brighter colours from other ranges.
4 DOWN TO EARTH Inspiration In this direction all emphasis is on a Nordic atmosphere with clear light, with simple but well- designed objects. A natural look is important. Because of the textures it never looks sterile or cold. All surfaces show texture, such as a concrete look on the walls, marbling effects, irregularity and unevenness, worn and aged. A lot of products imitate these natural effects, textures and irregularity. It shows a worn and aged aspect and has sometimes a raw industrial look. The colours are neutral and will be warm and earthy, with the addition of a yellowish beige, a golden yellow, walnut and brown. We also see shades of grey. Materials such as concrete, clay, copper, glass and steel oppose warmer materials such as wood, paper and cork. Also textiles play a very important role to balance these cold materials by soft and warm effects, materials such as furs, shearling hides, and textured, hand-made objects: Plaids, cushions, knitted hockers etc. Some designers experiment with algae and fungi to inspire and develop new products.
Colours The colours in this direction are: Light Grey, Beige, OffWhite, Snow White, Golden Yellow, Walnut, Deep Brown and Dark Grey. Gold and especially copper have become very important and are also a way to add luxury and warmth to the interior. We see it back in metallic leather pillows, lamps and all kinds of decorative products. White and off-white are also important in combination with grey for a shadowy effect.
TRENDS
144 HTE
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DEEP PURPLE 6.4 5 AQUATIC & BOTANICAL Inspiration Nature is the source of inspiration for this direction, especially the colours like greenish yellow, khaki and the blue colours inspired by lakes, lagoons and oceans. We take more and more nature into our homes, such as green plants, herbs, and images of animals, and even stuffed animals. It is a continuation of the previous theme “Botanical”, with interest in natural history books and the curiosity cabinet, with butterflies, insects and rare animals. Flora and Fauna, but also the creatures from the sea with shells, corals and fishes are a source of inspiration. We will see a lot of showcases and bell jars. Also more abstract ideas such as landscapes, the sea, clouds and the weather are taken as an example to develop new dec-
orative products. Besides that, also exotic nature will still be present. But in the future we will see more tone-in-tone interpretations of nature as the colour card shows. Linen will also here play an important role for the relaxed home. Huge digital wallpaper, covering a complete wall, will be applied in the interior for a special effect.
Colours As colours we see Deep Blue Green, Light Lime, Olive Green, Lagoon Green, Jade, Khaki Green, Citrus Green and Dark Olive. These colours evoke a quiet, tone-in-tone effect, but they can be the background colour also for more exotic nature. The bright colours from the theme “Dynamic Energy” such as pink, yellow, orange, red, green and cobalt can be added for the desired, colourful effect.
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6 MAGICAL MYSTERY TOUR Inspiration This direction is characterized by a range of dark basic colours, highlighted by a few glowing accent colours that stand out against the darks, like gems against a velvet background or stars in the sky. The atmosphere is opulent and luxurious, with rich materials like velvets, satins and silks. It is based on our rich cultural heritage, historic influences play a role. The old painting masters from the 17th century are a source of inspiration. Portraits and still life’s are applied as huge digital wall coverings, but also for smaller objects such as trays, paperweights etc. Metallics play an important role, copper is the favourite metallic, but we will also see gold. We see several mysterious accent colours, like magenta, purple and
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BLUE GREENS 5.10
deep red. Deep peacock and navy blue are dramatic background colours, also used as paint colours. Grey, executed in woollen felt, with concrete and flannel, evokes a masculine atmosphere. Black and white combinations will continue and optical illusions play a role.
Colours For this theme we see a range of accent colours, that glow like gems or stars against a dark background. The colours are Copper, Warm Red, Deep Purple, Deep Peacock, Navy Blue, Magenta, Anthracite Grey and Black. Also Deep Brown from the “Down to Earth” theme could be used in this theme. The “Golden Yellow” comes also from that same range. For contact: studio@milouket.com or didem@fabricconcept.com
PROFILE
146 HTE
STeP by ® OEKO-TEX Sustainable Textile Production - STeP ‘Sustainable Textile Production (STeP)’ is the new OEKOTEX® certification system for brands, retail companies and manufacturers from the textile chain who want to communicate their achievements regarding sustainable production to the public in a transparent, credible and clear manner. Certification is possible for production facilities of all processing stages from fiber production, spinning mills, weaving mills, knitting mills to finishing facilities and manufacturers of ready-made textile items. STeP replaces the previous OEKO-TEX® Standard 1000.
Concept The objective of STeP certification is the permanent implementation of environmentally friendly production processes, optimum health and safety and socially acceptable working conditions. The dynamic further development of the STeP standard and the benchmarks allows certified companies to continuously improve their environmental protection achievements and their social responsibility as well as their efficiency. This in turn enables them to achieve the best possible competitive position on the market. Sustainable Textile Production (STeP) is the new certification from the International OEKO-TEX® Association for environmentally friendly and socially responsible companies in the textile chain.
Advantages for brands and retailers STeP allows globally operating brands and retail companies to search for suitable suppliers worldwide who meet their demands regarding environmental protection and social responsibility. This enables them to clearly and completely document their joint sustainable commitment to end consumers together with the supply chain.
Advantages for production facilities Textile and clothing manufacturers can make their production processes much more efficient on the basis of a STeP
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certification. The system helps them to determine their company’s positioning with regard to sustainability and shows areas for improvement. The independent proof of sustainable production conditions also provides an image boost allowing the companies to open up new markets and supplier relations.
Comprehensive approach – textile-specific criteria In contrast to other certification systems, which mostly only take into account certain individual aspects of sustainability, STeP allows comprehensive analysis and evaluation with regard to sustainable production conditions. In addition to this, the requirements and criteria of the STeP certification are specifically adapted to the situation in the textile and clothing industry. To ensure global comparability, the STeP criteria are standardized around the world. They are continually analyzed, evaluated and updated, if required (e.g. in view of new market developments, legal regulations and scientific findings).
Competent, independent evaluation The responsibility for the STeP certification lies with the International OEKO-TEX® Association with its 16 member institutes and representative offices in over 60 countries
worldwide. The OEKO-TEX® institutes are accredited, independent textile testing and research institutes with wide ranging competence and long-standing experience regarding the specific conditions in the textile and clothing industry.
Certification The certification process can roughly be broken down into 7 steps: • Interested companies contact one of the worldwide OEKO-TEX® institutes (contact offices) with their certification request or they register on the STeP platform. • OEKO-TEX® provide the company with the access data for the assessment tool. • The company completes an electronic questionnaire. • The data is analysed and evaluated by OEKO-TEX®. • An OEKO-TEX® auditor visits the production facility and verifies the information provided in the electronic questionnaire.
PROFILE
148 HTE
The modular structure of STeP certification allows comprehensive analysis and evaluation of all relevant company areas with regard to sustainable production and working conditions. These include: Use of chemicals, environmental performance, environmental management, health and safety, social responsibility and quality management.
• OEKO-TEX® detailed report about the results of the audit and – if the required criteria have been met – issue a STeP certificate to the requesting company. • After receiving the certificate the company is entitled to communicate its STeP certification to the public and to use it commercially.
Duration of the certification A period of 3 months is generally required, from the time of application, data collection and data assessment to the audit and the issuing of the certificate. The duration of the actual certification process depends on the individual circumstances in each production facility, though. This includes, for example, whether certifications for individual business areas already exist or how fast the required data for the assessment can be determined and provided.
Certification costs The costs for STeP certification depend on the size of the company, the test criteria specific to each production stage as well as the extent to which the company has already implemented measures regarding environmental protection and social responsibility. The expense includes support and advice from the OEKO-TEX® institutes during the application, preparation of the assessment, preparation, execution and documentation of the audit, issuing of the certificate as well as a license fee.
Certificate A STeP certificate is valid for a duration of three years and can subsequently be extended any number of times.
Modular structure Through modular analysis of all relevant company areas such as management of chemicals, environmental protection, environmental management, health and safety, social responsibility and quality management, the STeP certification allows a comprehensive and reliable analysis of the extent of sustainable management provided by a production facility.
Requirements The prerequisite for STeP certification is the compliance with certain minimum requirements in the individual company areas. Based on this, the following issues are relevant:
Management of chemicals • Compliance with the guidelines of a restricted substances list (RSL) • Introduction of a suitable harmful substances management • Compliance with the principles of ‘green chemicals’ • Periodical training and further education regarding the handling of the chemicals used • Obligation for appropriate communication regarding the chemicals used and their risks • Monitoring the use of chemicals
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Environmental performance • Compliance with the stipulated limit values • Use of best available production technologies • Optimization of production processes • Efficient use of resources • Responsible handling of waste, waste water, emissions etc. • Reduction of the CO2 footprint
Environmental management • Proof of a suitable environmental management system for targeted coordination and systematic implementation of all environmental protection measures
• Commitment to environmental targets • Periodic preparation of environmental reports • Appointment of an environmental representative • Periodic training regarding the implementation of environmental targets and measures • Implementation of existing environmental protection systems (e.g. ISO 14001)
Social responsibility • Ensuring socially acceptable working conditions in the sense of the UN and ILO conventions • Execution of performance appraisals for employees • Implementation of existing social standards (e.g. SA 8000) • Guaranteed training for employees regarding the social issues of an operation
PROFILE
150 HTE
Quality management • Implementation of a suitable QM system, e.g. in line with ISO 9001 or operational approaches • Guaranteed traceability, responsibility and appropriate documentation regarding the flow of goods and manufactured products • Advanced management aspects such as risk management or corporate governance
Health and safety • Proof of suitable measures to ensure the required health and safety in the workplace (e.g. filter systems, ear protection etc.) • Guaranteed safety of buildings and production plants (e.g. through constructive measures, escape plans, separation of production areas etc.) • Risk prevention • Implementation of existing safety standards (e.g. OHSAS 18001)
Assessment OEKO-TEX® require numerous data and parameters from the companies to allow adequate evaluation of the sustainability of production facilities. Data collection is web-based and uses an assessment tool. After contact is established or when an application is made to an OEKO-TEX® institute, the companies will receive the required access data, enabling them to enter their information in an online questionnaire and send it to the institute. After evaluation of the data the applicant will receive a detailed report about the result of the assessment. Interested companies can independently decide whether they use the assessment for in-house purposes only (for example to establish a status quo for their sustainable commitment) or implement it as a certification process to obtain the STeP label.
Scoring STeP certification encompasses three different levels describing the extent to which the company has achieved sustainable production and working conditions:
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• Level 1 = entry level • Level 2 = good implementation with further optimization potential • Level 3 = exemplary implementation in the sense of a best practice example The STeP certificate shows the following scoring results: • the sustainability level achieved • an overall evaluation • an individual evaluation of the analyzed company areas The STeP scoring generates more transparency because it allows the sustainability of production facilities along the textile value chain to be compared on all relevant company levels across country borders and beyond legislative regulations. The detailed representation of the assessment results allows a sound definition of the company’s positioning with regard to sustainability and illustrates in particular which company areas have further potential for optimization.
Audits The information and data provided by the company in the framework of the assessment are analyzed and evaluated by OEKO-TEX®. Verification is carried out in the form of an audit of the production facility by the OEKOTEX® institute in charge. OEKO-TEX® have a comprehensive internal quality management to ensure globally standardized audit results. This includes, for example, joint training and regular further education of the auditors as well as annual meetings of the technical OEKO-TEX® expert groups.
Verification
The STeP certificate shows the sustainability level including an overall evaluation for the sustainability level achieved by the company in the framework of the assessment and the company audit. It also lists the individual evaluation for each company area.
In addition to the routine audits in the framework of the initial STeP certification and extension, OEKO-TEX® carry out intermediate audits (compliance audits) as well as unannounced company audits at the production facilities to verify compliance with the required criteria after the certificate has been issued.
EVENTS
152 HTE
MAISON&OBJET projets, an everexpanding universe of design technology and know-how
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MAISON&OBJET PARIS www.maison-objet-projets.com n September 2015, the MAISON&OBJET
projets show will entirely fill Hall 8 at the Parc des Expositions Paris Nord Villepinte.
SUR-MESURE LUXE, SAVOIR-FAIRE DECORATION DʼINTERIEUR 6
First introduced in 2005, MAISON&OBJET projets • ÉLÉMENTS ARCHITECTURAUX • fulfils market demand, with design solutions merg• SOLUTIONS D’ÉCLAIRAGE • to ing a vast range of savoirfaire and solutions facilitate production of luxury interiors and exteri • • ors. Presenting this offer are specialists and technismall AGEMENT DE BUREAU cal divisions • from and medium international
tributing to exciting architectural projects. • • •
companies with cutting-edge qualifications for con-
These embodiments of excellence, in everything • DOMOTIQUE • StoOLUTIONS COUSTIQUES from coatings lighting, are A sought out by inter-• national specifiers wanting to customize their creNS • ations as a way of standing out from the crowd with unmatched style in an exceedingly competitive market segment.
The MAISON&OBJET projets show also evolves to
• keep pace•with market growth and direction. It is reinforcing the technical/innovative dimension of • Projets commerciaux • the Luxury&Design sector occupying Halls 7 and 8 at MAISON&OBJET PARIS, a sector that is also
expressed in scènes d’intérieur and now! design à vivre. These extensive displays, coupled with OBJET PARIS www.maison-objet-projets.com
3
EVENTS
154 HTE
the special ARCHI. DESIGNER itinerary of the Business Lounge and a multitude of presentations and activities, have made MAISON&OBJET PARIS the gold-standard event for architects, interior designers and property owners who can, with a minimum investment of time, find a wealth of inspiration and meet all those working in the prescription realm. What do these things have in common: a pool with an ever- changing bottom created for a custom-designed home, a crystal-and-alabaster bar manufactured for Lalique, panoramic wallpaper tailor-made for a luxury hotel, facade covering for a media library in Tours, lighting at Monaco’s Tour Odéon, and the stairs from Dior’s Place Vendôme store? All these projects were the results of encounters made at MAISON&OBJET projets. Because MAISON&OBJET projets brings together, under one roof, all the trades and resources needed to achieve luxury customization of architectural undertakings of all kinds: residential, yachting, hotels and restaurants, and building projects for housing, commercial sites or public spaces.
This broad-spectrum offer, featuring leading companies and specialist firms, is structured into several categories: • Decorative materials, technical applications, paints, surface coatings: At MAISON&OBJET projets, architectural cladding and coatings are seen through an haute-couture lens in an offer that gives pride of place to prestigious or innovative materials, technical finesse and bespoke applications. Underfoot, it is the chance to contemplate oak floors worthy of Versailles created by companies like BOHEMIAN WORKS, oversize carpets with original designs ALP CARPETS, or marble paving (IKTINOS MARMARON), which can even be aged for an antique look (PETRA ANTIQUA)1,2,3,4 or siding with BACACIER, which collaborated with Philippe Starck to create a full range for unique buildings. It also displays the latest ceramic and porcelain tile collections (MARAZZI), and experts in mosaics (CANTO HONDO FIRENZE), concrete (INNOVATION DURAFLEX) and composite coatings. When it comes to walls and facades, the exhibitors
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MATERIAUX DECORATIFS APPLICATIONS TECHNIQUES PEINTURES, REVETEMENTS DE SURFACES combine innovation (LC LUC DRUEZ), tradition (SIGEBENE) and door handles (NANZ). Exhibitors also address aesand aesthetics. The solutions presented MAISON&OBJET PARIS www.maison-objet-projets.com
include Plexiglas coverings from GENEVIS/GINVI5, already found in the Cartier and Hermès boutiques, or those from France’s BACACIER. Others, like the luxurious natural fabrics from ANNE KYYRÖ QUINN6,7,8, can be found in prestigious private and corporate structures worldwide. The same goes for decorative walnut panels by FINIUM9, spotted on television broadcast sets at the Sochi Olympics, DACRYL acrylic creations, or the remarkably sturdy HI-MACS BY HAUSY’S composite coatings that can be used on facades, walls, and floors. Stucco (MICHEL CISELET), paints (PORTER’S PAINTS)10,11, and wallpapers (N.O.W. EDIZIONI)12,13, (WELTER MANUFAKTUR FÜR WANDUNIKATE) also await you with astounding solutions, like fabrics and wallpapers by MEYSTYLE LTD14, that incorporate LED and Swarovski crystals. As for trompe l’œil by CAMERA PICTA, handcrafted tiling by FRANÇOISE LESAGE15, frescoes from THIERRY THENAERS and wall panels from MAURICHI VAN DIME, DACRYL, SIGELENE, they all demonstrate exceptional talent that verges on true art. • Solutions and savoir-faire in custom designs and fittings for interiors and exteriors, kitchens, spas and wellbeing spaces: When it comes to prestigious projects, “the devil is in the details” and finishes are fundamental. MAISON&OBJET projets is a lush wonderland of discoveries in specialised expertise ranging from decorative taxidermy (MASAI GALLERY) to architectural hardware (QUINCALUX, TURNSTYLE DESIGNS)
thetic concerns with flair, like hiding radiators and WiFi equipment (MY AUDIOART – ART & SOUND) and practical possibilities, such as storage (automated wardrobes from METALPROGETTI), security (STOCKINGER BESPOKE SAFES) or custom furnishings (EXSUDE, DE CASTELLI)1,2. Even fun finds a place here with games from GEOFFREY PARKER and furnishings for wine cellars and bars from ELITE TO BE. MAISON&OBJET projets also gives visitors a chance to meet experts who can juggle material with aplomb. SASCHA R. & WEIDEMANN, for example, combine bronze with leather and wood. ONYX INNOVATIONS hand-works alabaster, STONES CHARME3 designs laminate wooden furniture and PEARL CORK does the same with cork. Lastly, the show brings together many exhibitors working in the challenging worlds of kitchens (PORCELANOSA, BADEN BADEN BRUXELLES, DIRK COUSAERT4,5, KUCZYNSKI), bathrooms and spa (B’BATH, AQUAMASS, DÉCOR WALTHER, GLASSINNOVATION6 , BLWHITEPOOL, PORTER VANITIES, TAKESHITA, PORCELANOSA) or exteriors. This last realm includes a wide range of solutions for communities (ASTRINI DESIGN furniture) or hotel and residential projects. They provide protection from wind, sun or even insects (NTGRATE, FOXCAT DESIGN, PROSTOR) and sail the seas of all-terrain luxury with teak boat decks from ESTHEC® TERRACE, orangeries and conservatories from HAMPTON CONSERVATORIES, swimming pools (PISCINES CARRÉ BLEU) and outdoor kitchens JOKODOMUS7.
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• Lighting, home automation, acoustics
• A new location in Hall 8:
Acoustics (BRUAG) and lighting are central features in structured comfort. Their design and installation create the atmosphere and can transform the way a place, an interior, is perceived. Outdoors, lighting systems from ROBERSLEUCHTEN set the high-status tone for prestigious hotels. For indoor installations, QISDESIGN advocates unbridled design, while I DOGI generates astonishment with oversized chandeliers that boldly carry on the tradition of Venetian glass. Even images become light with backlit photographs and drawings by POLABOY & LIGHTBOYS BY JIRKO BANNAS.
MAISON&OBJET projets will now be held in Hall 8 (5,000 sqm / 54,000 sq ft), built by famed architects LACATON & VASSAL at the Parc des Expositions de Paris Nord Villepinte. This new location means a larger number of exhibitors can exhibit in September and the offer will be easier to understand and view. The Hall’s scenography, created by Philippe Boisselier, supports this mission to improve the visitor experience.
Distinction can be found in the details, with elegant electrical mechanisms and switches (FONT BARCELONA)8,9 and refined home automation systems (FASTTEL entrance intercom systems). MAISON&OBJET PARIS continues to reach out to new horizons as it unites the home design sectors for the expansion of MAISON&OBJET projets. This event devoted to a vast range of architectural solutions is the chance for specifiers to see and sample the latest from their best suppliers and service providers. To better meet their needs, MAISON&OBJET projets now has:
It retains the notion of a harmonious, urban atmosphere to afford greater visibility for the stands, including pre-fitted stands designed to showcase small businesses with leading- edge savoir-faire.
Entrée / Entrance • A new ambition: With this redesigned use of space, MAISON&OBJET projets intends to become the international standard bearer in shows for the technical trades, solutions and interior design expertise. This objective is in the very DNA of MAISON&OBJET PARIS: to bring together an ever-wider spectrum of décor and design sectors and to increase its public, especially those in the world of prescription.
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MAISON&OBJET PROJETS: THE GRAND SHOWROOM Like a grand showroom filled with new architectural solutions and techniques, the MAISON&OBJET projets show boasts scenographic unity that makes the most of a very diverse, niche product and service offer. Since the very first show, MAISON&OBJET PARIS has trained the spotlight on innovation by supporting the emergence of small businesses and designers having unique expertise. MAISON&OBJET projets echoes this same dynamic. To give greater visibility to these small and micro businesses that come to the event to compete with industry giants, the show’s organizers offer affordable, turnkey stands grouped together in a village in the centre of Hall 8.
THE SECOND ANNUAL MAISON&OBJET PROJETS AWARDS Introduced in September 2014, the MAISON&OBJET projets Awards recognize the most innovative products presented at the show in the categories of lighting, bath/ wellness, floor/wall coverings. Exhibitors may take part by submitting their entry, using their online personal spaces, prior to the end of May 2015. A panel of experts, composed of professionals and journalists, will meet to select the five finalists whose products demonstrate a significant advance in materials or new technical and technological solutions. These finalists will be honored with two awards presented at a ceremony during the show: . the Prix Coup de Cœur is awarded by an expert jury; . the Prix du Public is awarded by the public after voting on Facebook, via an online questionnaire. The 2015 MAISON&OBJET projets Awards judges’ panel, presided over by Philippe Brocart (Managing Director of MAISON&OBJET), will meet each winner directly on the winner’s show stand to talk with them about their innovative product before making the final selection for the winner of the MAISON&OBJET projets Prix Coup de Cœur award. The awards ceremony will take place on the same day in the show’s conference area1.
UNVEILING THE PROJETS ITINERARY AT PARIS DESIGN WEEK MAISON&OBJET projets offers its exhibitors having a central Paris showroom the chance to simultaneously take part in MAISON&OBJET PARIS and PARIS DESIGN WEEK. For the first time, this public event will present an itinerary dedicated to architectural solutions that will add yet another dimension to the already dense program and established themed itineraries. Scheduled from Saturday, 5 September, to Saturday, 12 September, the fifth annual PARIS DESIGN WEEK, in synergy with MAISON&OBJET PARIS, makes it possible for a broader audience to come celebrate and explore the latest creations from the world of design. This event is free and open to the public and offers: . Temporary installations and activities all around Paris . The work of various emerging designers presented at now! le Off at Les Docks - Cité de la Mode et du Design, . Evening events held in the showrooms and participating locations (Saint Germain, the Marais, Bastille, the Champs Elysées, Opéra and Les Docks - Cité de la Mode et du Design, etc.) . An unprecedented, comprehensive overview of international design in Paris.
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®
OEKO-TEX Standard 100 test criteria: New regulations for 2015 came definitely into force on 1 April
Z
urich – After the expiry of the usual three-month transition period, the test criteria and limit values for OEKOTEX® Standard 100 that were published at the start of the year came definitely into force on 1 April 2015. During laboratory tests, the following new regulations must now be complied with: * The limit value for the sum of nonylphenol (NP), octylphenol (OP), nonylphenol ethoxylates (NP(EO)1-20) and octylphenol ethoxylates (OP(EO)1-20) has been significantly reduced in all OEKO-TEX® product classes: Sum: NP + OP + NP(EO)1-20 + OP(EO)1-20: 100 mg/kg (previously 250 mg/kg) With this further reduction, OEKO-TEX® is once again contributing to the complete exclusion of NP and OP as well as alkylphenol ethoxylates from textile production, which is a goal striven for by the industry. Thanks to the globally introduced company audits that form part of every OEKO-TEX® certification, all the companies participating in the OEKO-TEX® system will also be made aware of these particularly environmentally harmful and problematic substances in auxiliary agents. * The specifications for perfluorooctanoic acid (PFOA) have been set much more stringent. From now on, the following limit value must not be exceeded for all product classes (PC): Product class I to IV: < 1.0 µg/m² (previously PC I: 0.05 mg/kg; PC II and III: 0.1 mg/kg; PC IV: 0.5 mg/ kg) This also ensures that the OEKO-TEX® Standard 100 covers the applicable legal regulation for PFOA in Norway for textiles, carpets and other coated consumer goods. Since not only PFOA itself but also several perfluorooctanoic acid salts and esters are prohibited, the CAS no. of PFOA is not specified in Annex 5 of the OEKO-TEX® Standard 100. Instead, it is accommodated under the “various”
entry. The limit value for perfluorooctane sulfonates (PFOS) has also been changed to < 1.0 µg/m² in all product classes (previously 1.0 µg/m²). With these two provisions, OEKO-TEX® specifically supports the “Zero Discharge of Hazardous Chemicals (ZDHC)” initiative and the Detox campaign of international brands and retailers that have committed themselves to exclude hazardous chemicals from the production process by 2020. * Effective immediately, there are differences in the check for chromium(VI) in leather and in other materials. For leather materials, EN ISO 17075, which considers special matrix effects for the testing of leather, will be taken account of as well as the new European legal regulation (EU) no. 301/2014 and regulation (EC) no. 1907/2006 (REACh), respectively. The quantification limit for chromium (VI) is defined as 3.0 mg/kg. The requirement for leather materials with regard to chromium (VI) is therefore < 3.0 mg/ kg (= below the limit of detection) in every product class of the OEKO-TEX® Standard 100. For other materials, the previous requirement of < 0.5 mg/kg (= not used; quantification limit 0.5 mg/kg) continues to apply. * As is already the case in product classes I to III, and after an applicable transition regulation until 31 December 2015, only flame-retardant products that have up to now and by current technological standards been deemed harmless to health and that are included in the list of products accepted by OEKO-TEX® can be used in product class IV (decoration materials) from January 2016. In this case, flame-retardant products may also be permitted for use only in product class IV. For more clarity, the various flame-retardant products that are definitively prohibited are no longer listed in the limit value table (Annex 4). All expressly prohibited flame-retardant products are listed in Annex 5 in the future. In addition to the substances that are already listed, the chemicals listed below have been included in Annex 5 of
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the OEKO-TEX® Standard 100. Use of these chemicals is also completely prohibited with immediate effect. Substance: Boric acid Diboron trioxide Tetraboron disodium heptaoxide, hydrate Disodium tetraborate, anhydrous
CAS no.: 10043-35-3; 11113-50-1 1303-86-2 12267-73-1
Substance: Tetrabromodiphenyl ether Hexabromodiphenyl ether Heptabromodiphenyl ether Tris(1,3-dichloroisopro-pyl)phosphate (TDCPP)
CAS no.: Various Various Various
13674-87-8 1303-96-4; 1330-43-4; 12179-04-3 Trixylyl phosphate 25155-23-1 These measures will ensure that the OEKO-TEX® Standard 100 covers substances from the SVHC candidate list as well as legal requirements, for instance in various US states or in Canada.
* The limit value for the total content of cadmium after total digestion of the test sample has been reduced to 40 mg/kg as standard in all product classes (previously, PC I: 50 mg/ kg; PC II to IV: 100 mg/kg). This ensures that the OEKOTEX® Standard 100 meets the requirements of the US state of Washington’s “Children’s Safe Products Act (CSPA)” for cadmium – the strictest law worldwide in this area. * Formamide has been added to the standard as a new test substance for compact foams and foamed plastics such as EVA, PVC, etc. under the heading “Solvent Residues”. The limit value is defined at 0.02 % (= 200 mg/kg) in all product classes. This ensures that due consideration is given on the one hand to the fact that formamide is included in the ECHA-SVHC candidate list (substances of very high concern)
and on the other that there are legal provisions for specific materials/items in France. * The footnote for arylamines under the heading “Other Chemical Residues” has been changed to: “For all materials containing polyurethane or other materials which may contain free carcinogenic arylamines”. This provides further clarification that materials that contain the free carcinogenic arylamines listed in Annex 5 cannot be certified. * Dihexyl phthalate, branched and linear (CAS no. 6851550-4) and diisohexyl phthalate (CAS no. 71850-09-4) have additionally been included in the phthalates/softeners section of the OEKO-TEX® Standard 100 in all four product classes. This ensures that due consideration is given to the fact that dihexyl phthalate, branched and linear (CAS no. 68515-50-4) is an SVHC candidate substance. * C.I. Pigment Red 104 (lead chromate molybdate sulphate red) and C.I. Pigment Yellow 34 (lead sulfochromate yellow) have been added to the list of colorants classed as carcinogenic and that are therefore prohibited in Annex 5 of the OEKO-TEX® Standard 100. Both colorants, which are also included in the REACh SVHC candidate list and in Annex XIV of REACh, have been tested as part of the OEKO-TEX® Standard 100 for many years now and are already prohibited and excluded; however, their inclusion and naming in Annex 5 now serves to further clarify this point. * The exceptional regulation for solvent residues of 1-Methyl2-pyrrolidone (NMP) with regard to spun dyed fibers used for personal protective equipment (PPE) was transferred from the OEKO-TEX® Standard 100 to the set of rules of the OEKO-TEX® Standard 100 supplement for special articles.
PROFILE
160 HTE
S端eda Textile runs after new products O
A company which runs after innovations since its establishment. LaCasa does the same thing in guipure and lace business which it is specialized.
ne of the major provinces in Turkey Bursa has a great share in national exports of several industrial and consumer products categories. One of the high potential industries in the city and in the country is the textiles industry. Founded in 1997 by Mithat Ozdemir, Sueda Textile company has been producing textiles and apparel products for both export and domestic markets. Sueda has a business principle to innovate new products since its first day in business. Specialized in guipure and lace busi-
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ness Sueda has developed 25 new designs and made its presence felt in the sector. Mr. Mithat Ozdemir gave details of his success story with special attention on activities, aims, targets and his plans for the future: â&#x20AC;&#x153;We have been producing guipures for four years. During our visits to and participated in the fairs we saw a potential for other kinds of products. At present, we are producing almost all kinds of products in the field of textiles. We even partially produce fabrics for our manufacturing process. We also buy fabrics from other producers.â&#x20AC;? We keep our efforts to develop new products and new patterns in guipure business. Each month 25 new designs are
added to our product offerings. Also we keep our quality high by satisfying both our workers and customers. We produce the fabrics we used in packaged textiles, including the fabrics made of cotton, viscon, pes and other kind of yarns. We always try and test new colors and styles to produce different and unique models that our customers pay us premium prices. Recently we started to produce bathroom sets and table covers, towels, bathrobes, etc. By combining new designs with new fabrics and new guipures we developed visionary alternatives for our buyers.
PROFILE
162 HTE
Expectations of our customers are high, so we are trying to satisfy them as much as possible and we work hard day and night. We also aim to produce new sales, new employment possibilities and to serve our countryâ&#x20AC;&#x2122;s economy at best. Developing new and innovative products are very important in our business. Fairs are functioning as incubators for finding new ideas, developing new products, watching global and regional trends and getting to know about prospective customers. Fairs and exhibitions are fertile fields to seed and develop fruitful and profitable relationships for trade and business. We aimed to increase both the number of product varieties and targets markets both in the country and in abroad. We are also establishing new business contacts in the export markets we have close relations.â&#x20AC;?
May 2015