Brands You should be Investing in A list of brands taking action towards better environmental choices By Anna Call With the holiday season approaching, the amount of time we will spend shopping for our loved ones increases dramatically. Perhaps this year you have decided to be more sustainable in your shopping choices. Although we are not oblivious to the movement brands are making toward better environmental choices, it can be hard to find which ones are actually taking matters into their own hands.
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With the fashion industry’s waste weighing in at about 92 million tons globally and 17 million tons within the United States alone each year, it is important to invest in brands trying to limit their textile excess. These textile scraps can take up to 200 hundred
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Naked Cashmere nakedcashmere.com Naked Cashmere has truly upped the cashmere game. Not only are their materials sustainable and traceable, but they have also created a collection called Cashmere Reborn. Within this collection, there is luxurious loungewear made entirely from postconsumer cashmere sweaters. This is completed by washing, cutting, sorting by fiber length and spinning back into 100% cashmere yarn. Joggers, buttonups, pullovers, tanks and hoodies are all available in recycled material. This is a must-have for your Christmas list.
years to decompose. Throughout the course of decomposition, textiles create greenhouse methane gas and leak dangerous chemicals and dyes into our water and soil. The term “green-washing” was coined for brand marketing strategies to convince consumers that their practices are green when, in reality, that is not really the case. This can be very deceiving when coming from stores we habitually shop and love. Therefore, after researching which brands are rolling up their sleeves and putting in the environmental work, we rounded up a list for you to know which ones are worth the investment!
