Horseware Ireland | SS17 Consumer Brochure English

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THE HORSEWARE® DISC CLOSURE SYSTEM Revolutionised rug front closure design. It is light, safe and easy to use and incorporates our four V-Front closure points in a light and flexible design. The noncorrosive and streamlined design of the Horseware® Disc Closure System can be produced in a wide array of colours, and it can be closed with one hand, simplifying the chore of changing rugs. The Horseware® V-Front closure is a more comfortable option for horses, and the cutting edge design of the Horseware® Disc further enhances the effectiveness of this innovative rug closure system.

ERGONOMIC DESIGN. Contoured curves compliment the horse's shape and allows the neck to lower comfortably for grazing. LIGHTWEIGHT AND FLEXIBLE DESIGN avoids the anchoring effect of flysheets or lightweight rugs.

TESTED IN EXTREME CLIMATES of -25ºC to 40ºC. UV protected and designed to last.

NON-CORROSIVE MATERIAL with maximum strength.

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CLASSIC V-FRONT DESIGN mimics the horse's shoulder movement. Plate is positioned comfortably on the horse's chest.

EASE OF USE QUICK RELEASE SYSTEM. Two straps and the rug releases

You can name or mark individual rugs.

SUPER STRONG POLYPROPYLENE blends designed to withstand the weight of a horse.


DISC FRONT CLOSURE

Ami g o Hero 6, Ca stle Ro ck Prin t , Lit e 0 g, rrp € 8 9 .9 5 WWW.HORSEWARE.COM | 5


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E T E C HNO LO

Vamoose is a synthesized form of Permethrin, a naturally occurring biocide found in the Chrysanthemum flower.

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Vamoose technology is used successfully in the production of mosquito nets.

HorsewareÂŽ offers a full range of Vamoose products using Vamoose Insect Control Technology.


BREATHABLE

PROTECTION LINER SYSTEM

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WATERPROOF

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DISC FRONT CLOSURE

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love it! WWW.HORSEWARE.COM | 13


HEADPIECE WIDER AREA TO REAR

TOP BACK STRAP

BIT RING FRONT NOSE PIECE

BIT STRAP

BOTTOM BACK STRAP

Ra mbo ® M icklem Del uxe C ompeti t i on, rrp €188.95

®

MORE COMFORTABLE, MORE HUMANE WWW.HORSEWARE.COM | 14


1. FITTING THE BIT STRAPS Fit the bit straps to your bit first, with the buckle on the outside and the end of the strap facing upwards, then attach to the bridle using the bit rings at the bottom of the cheek pieces.

3. DOING THE TOP BACK STRAPS This should be fastened flush with the skin, not loose like a throat lash.

2. POSITIONING THE FRONT NOSE PIECE The key to fitting your RamboÂŽ Micklem Bridle is to ensure that the front nosepiece is approx 2 to 3 inches higher than the corners of the mouth and at least six fingers above the nostrils.

4. DOING THE BOTTOM BACK STRAPS This fits like a standard dropped noseband, underneath the bit and flush with the skin.

5. FITTING THE TONGUE AND BAR PROTECTOR Use the appropriate length clips to join the bit to the side rings and you have a unique tongue and bar protection system.

German Olympian Christian Ahlmann on CarusoMonaco in the Micklem Competition Bridle.

https://www.youtube.com/watch?v=MZ7aJkVWRMo

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Ladies C om pet it ion Jac ket rrp €79.95 | Ladies Woven C om pet it ion Breeches rrp €69.95

Ladies Competition Jacket rrp €79.95

Horsewair Competiton Jacket rrp €165.00

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Long S leeve Bas e Layer rrp €46.95

Em m a S hort S leeve P ique Top €49.95 | Ladies Woven C om pet it ion Breeches rrp €69.95 Sara Competition Shirt rrp €46.95

Performance fabrics and strong silhouettes define this season’s key looks. The Horseware Competition collection knows when you need to look and feel fantastic to perform to your best. We have hand selected the best performance fabrics and sourced top apparel innovations to make sure we enhance your competition performance. From our bestselling and amazing waterproof, breathable, stretch competition jackets to our feminine high performance technical tops. We want you to look and feel your most competition fabulous.

Show us how you’re styling this season using

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#iwearhorseware

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“ I love that I can fully customize my blankets. Quality and style combined.” GEORGINA BLOOMBERG Professional Equestrian

FULLY CUSTOMISED BLANKETS - OUR QUALITY, YOUR STYLE. Choose body color

For almost 40 years, Triple Crown Custom has been the leading custom blanket and stable accessory choice for both professionals and amateurs alike. The craftsmanship and attention to detail make each individual blanket the ultimate symbol of style and luxury. Only the finest fabrics and fittings are selected, tailored by skilled hands into custom-made blanket that is guaranteed to meet the expectations of the most discerning equestrian. Triple Crown Custom’s line ranges from custom stable and show sheets, blankets and coolers, to custom show accessories to complete your entire look. For more information or to customise your own blanket, visit triplecrowncustom.com

@triplecrowncustom | #buildyourownblanket

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Choose binding

Choose piping


Founded on luxury hand-crafted Italian tailoring and an acute eye for detail, AA is the ultimate artisan atelier for equestrian athletes. As the equestrian industry moves forward as a sport for athletes, AA remains dedicated to providing elegant Italian competition wear with a modern twist by exploring an array of technical fabrics and cuts, which feature water repellency, stretch properties, and easy care fabrics. The competition range extends into classic ready-to-wear pieces which complement the quality and elegance of the unrivalled offering of made-to-measure AA riding jackets. AA provides an infinite choice of personality in detailing, and uncompromised hand-crafted quality. From the tailor’s studio on the outskirts of the beautiful and historic city of Turin, stunning made-to-measure custom jackets are cut by hand and uniquely crafted from superior Italian fabrics, by our experienced ateliers. Bespoke jackets which are made to fit you, and only you. For more information visit: shop.alessandroalbanese.com

@aaequestrianfashion | #aaridingstyle WWW.HORSEWARE.COM | 19


S ardara Long S leeve Top rrp €59.95 | Florence Light P added Jacket rrp €115.95

Bosa Light Jacket rrp €119.95 | Summer Silicon Bre ech es r rp €164 .95

Sarah Summer Sweater rrp €89.95 | Prato Mens Co mpetition Top rrp €8 9.95

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O lbia S um m er P arka rrp €174.95

A A Lig ht weig ht S log an Tee rrp €49.95 | *Lim it ed Edit ion* A A Travel Bag rrp €249.95 Mogoro Blouson rrp €119.95

Monza Sleeveless Top rrp €84.95

Founded and inspired on luxury hand crafted Italian tailoring, this super luxurious fabric forward and elegant Italian designed collection is for the discerning fashion conscious equestrian who values high end luxurious fabrics next to their skin whilst demanding top performance qualities. This sports casual and competition collection consists of stylish technical lightweight jackets, Bamboo and Mercerised cotton competition tops and polos to elegant and stylish silk and leather accessories.

@aaequestrianfashion | #aaridingstyle WWW.HORSEWARE.COM | 21


N EW Faye S port s Hoody rrp €59.95 | Sum m er Fun Tee rrp €24.95

Flam boro P olo rrp €34.95

A s hlinn Hors e P rint P olo rrp €34.95 | Ladies D enim Breeches rrp €99.95 | K nee Socks rrp €14.95

NEW *Limited Edition* Ladies Denim Breeches rrp €109.95

New HW R idin g T igh ts rrp €6 9.95

NEW Aveen Half Zip To p rrp €32 .95

NEW Nessa Riding Jacket rrp €74.95 | NEW *Limited Edition* Ladies Denim Breech es r rp €109 .95

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N EW A oif e Training Tec h Top rrp €25.95 | N ew HW Riding T ight s rrp €69.95

N EW Lig ht weig ht O rla G ilet rrp €54.95 Waterproof Summer Canvas Bag rrp €17.95 | Horse Prin t Sca r f rrp €1 9.95

It’s all about powerful prints, sports detailing and simple shapes this season. We have created the perfect high performance Spring/Summer pieces for the equestrian athlete, from wicking and anti-bacterial base layers that will keep you feeling cool and fabulous during the summer months to body temperature regulating après riding layers. Horseware designers have researched exactly what you need and want so you can feel comfortably fabulous whilst looking on trend. From light weight jackets, breeches, gilets, hoodies, technical polos and tops we have all your summer equestrian essentials covered.

Show us how you’re styling this season using

#iwearhorseware

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C hloe Jers ey P olo rrp €49.95

Lola S leeveles s P olo €39.95 | A dalie Ladies Breeches rrp €99.95

Terri Zip Blouson rrp €54.95 | Show Socks rrp €5.95

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Sho w Socks rrp €5. 95

#iwearhorseware

NEW Ad alie La dies Breech es rrp € 99.95

Show us how you’re styling this season using

Loulou Tote Bag rrp €32.95

Equestrian sports luxe at its very best we have merged function and fashion and created a collection that is perfect for your equestrian lifestyle. Designed and styled around our limited edition and fashion forward stripe, this collection is a collaboration between style and fabric innovation. From super cool light weight summer jackets, micro fibre body temperature regulating fleece, wicking and high absorbance track tops to super luxe technical Polos and tee shirts! The key pieces in the collection will make you look and feel chic.

Lottie Training Top r rp €34.9 5 | NEW HW R iding T igh ts rrp €69. 95

Chic sports luxe and innovative fabrics make these polo collection pieces must haves this season.


Jolie Zip Top rrp €54.95 | N EW HW Riding T ight s rrp €69.95

A dalie Ladies Breec hes rrp €99.95

P alom a Jac ket rrp €114.95 | Eva P ins t ripe T-s hirt rrp €39.95

Paloma Jacket r rp €114 .95 | E va Pinstr ipe T-sh irt r rp €39.95

Channelle Stripe Shirt rrp €54.95 | Adalie Ladies Breeches rrp €99.95

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N EW HWH20 Bag rrp €54.95

HWH20 Trous ers rrp €89.95

There is no such thing as bad weather!! These urban cool designed Ponchos, Jackets and legwear will take you fashionably from horseback and country walks to festival fun! Created from completely waterproof and breathable fabrics complete with taped seams – this amazing collection from Horseware is all you need to protect yourself from H20 in any season. These are a must have for any outdoor loving wardrobe!

Show us how you’re styling this season using

#iwearhorseware

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HWH20 Poncho rrp €99.95

Completely waterproof and breathable outdoor all weather companions.


HWH20 P onc ho rrp €99.95 | N EW HWH20 Bag rrp €54.95

HWH20 Jacket rrp €99.95

HWH20 Jacket rrp €99.95

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It’s time to make your move in 2017 and unleash the all-new you. Let us introduce our NEW for SS17 multi-discipline Riding Tights. Offering maximum comfort and flexible for fitness these riding tights take you through riding, to gym work and other athletic activities with all round greater convenience. Combine these with some of our new items for this season for three sporty luxe styles.

N EW HW Riding T ight s rrp €69.95

Smoothing high waistband for comfort and flexibility

Phone pockets with reflective HW logo

Microfibre knee and thigh patch for durability and riding

Breathable mesh inserts on lower leg for thermal regulation and second skin fit under boots

rrp €99.95

Basic all season layers are a must have for every wardrobe. Pair the riding tights with new items from our HWH20 waterproof collection and add the breathable base layer from the Competition Collection to make a functional sports look for those rainy summer days at the yard or on the go.

rrp €46.95

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rrp €54.95


rrp €59.95

New items from our Ladies Collection combines fitness and fashion together this season. Team the riding tights with the lightweight Faye sports hoody and Aoife training tank top. Finish the look with the summer canvas bag and horse print scar f for a comfortable and casual relaxed look, whatever your sport.

rrp €19.95 rrp €25.95

Sleek sporty separates.

rrp €17.95

rrp €54.95

Take centre stage with these modern twists on sports inspired pieces from the Polo Collection. Combine your riding tights with the Jolie zip top and Lottie training tank top. Accessorise with the punchy animal print Loulou tote bag for a high impact look that’s guaranteed to get you noticed! rrp €34.95 rrp €32.95

Statement style.

Need more inspiration? Follow us on pinterest! @horseware WWW.HORSEWARE.COM | 29


N EW K ids Hoody rrp €39.95

N EW Lig ht weig ht K ids P rint ed Jac ket rrp €43.95

NEW Girls Pique Polo rrp €27.95

Kids Knitted Denim Breeches rrp €44.9 5

NE W G irls Pique Polo rr p €27 .95

NE W G irls Novelty Tee rrp €1 9.95

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N EW G irls N ovelt y Tee rrp €19.95

B oys P ique P olo rrp €27.95 | N EW K ids A ll Weat her Jacket rrp €69.95

Pin me!

NEW Girls Novelty Tee rrp €19.95

This spring brings cute embellishments, funky prints and super soft textures. For little girls and boys who love horses and ponies and their parents who want durable high quality kids clothing - we have listened to you and the Horseware designers have created a high quality collection for little equestrian people who really know how to test our clothing! From super cute limited edition horse shoe print jackets, cute knitted denim breeches, super cool hoodies to cute equestrian themed polos shirts and equestrian embellished tee shirts.

Show us how they’re styling this season using

#iwearhorseware

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Ramb o Dog Bed , f rom rrp €52.95 d e p e nd ing on size.

Ramb o ® Wat erp roof Dog Ru g , f rom rrp €29.95 d epend ing on ru g si ze .

Rambo® Waterproof Dog Rug & matching Rambo® dog beds Super cosy dog bed with plush walls! Rounded edges to help prevent chewing. Match with our Rambo Original Dog Rug with detachable liner for a classic look.

A m i go ® D og R ug, from r r p €19. 95 de p e n di n g o n ru g s iz e .

Amigo® Waterproof Dog Rug & matching Amigo® Dog Collar & Lead Colourful Amigo Dog Rug. Perfect for active dogs! Co-ordinates with our Amigo dog collar and lead!

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Ramb o ® Sp ort s Series Dog Ru g , Black/Silver, f rom rrp €29.95 d ependi ng on r ug s i ze .

Bocker loves his reflective sport series dog rug.

Men in Black Movie Star, Bocker the Labradoodle, TV & Film Celebrity Follow me on Facebook! @Bocker Labradoodle

Sport Series for dogs Designed with the active dog in mind, the Sport Series offers the latest in technical fabrics in two different styles: perfect for transseasonal weather. This lightweight, breathable and water resistant rug comes in a smart black softshell top with cool air mesh sides, or a reflective top with cool air mesh sides for added safety. Keep your dog safe and comfortable this season while out and about in the countryside, or walking around town!

Show us how you’re styling your pooch tag us in your image’s @horseware Ra m bo ® Sp or ts Ser ies Dog Rug, Rug Ref l ecti ve, f rom rrp €29.9 5 de p e ndi ng on r ug s i ze . WWW.HORSEWARE.COM | 33


Sp ort z-vib e Z X Ru g , rrp €639.95

Following the success of Sportz-Vibe®, a gentle, non-invasive massage rug, Sportz-Vibe® ZX was created to meet market demand for a completely wireless controlled masage rug. Made from lightweight mesh rug material, the Sportzvibe ZX Horse Rug allows for ultimate comfort to the horse, ensuring not to over heat during the massage treatment. The green markings on this image represent where the vibrations panels are placed on the blanket. These markings are not present on the blanket.

S p o rt z v ib e H o rs e Ru g, rrp € 5 1 4 .9 5 | Sp o rt z v ib e Do g Ru g fro m r rp € 1 9 9 .9 5 d e p e n d in g o n d o g r ug s iz e . WWW.HORSEWARE.COM | 34

“In the Swedish Canine Search and Rescue Unit, digs spend hours on the water in harsh conditions for days on end, as part of emergency response and recovery teams.


Sportz-Vibe® is the most comfortable, lightweight and portable massage rug on the market for horses and dogs. Ideal as a warm up or recovery rug, it helps to warm up muscles before work and ease soreness and stiffness afterwards. Sportz-Vibe’s massage action is gentle enough that it won’t over-work your animal’s muscles, but will effectively reduce muscle tension.

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Ram bo ® Ionic S t able S heet f rom rrp €135.95 depending on rug s ize.

“We use the Rambo Ionic Stable rug and sheet on two of our top horses all day and night in the stable. They feel relaxed and freer when exercising and we put it down to Rambo Ionic.”

The Rambo Ionic Boots are perfect to help horse’s legs from stocking up while in the stable.

Rambo ® Ionic Saddle Pad, rrp €64.95

Rambo ® Ionic Stable Boots, Pair, rrp €104.95

RAMBO IONIC ACCESSORIES!

Rambo ® Ion ic Ankle Sup port, rr p €17.9 5

Ramb o ® I onic Wrist Supp ort, rrp €11.55

® WWW.HORSEWARE.COM | 36 Rambo Ionic Dog Rug from rrp €37.95 depending on rug size.

Great for warming up your muscles and joints before riding and easing stiffness and soreness after.


ÂŽ

Using specialised tourmaline infused fabric to release negative ions, Rambo Ionic causes a change in water in your horse’s body, allowing increased blood flow and circulation in key areas, bringing increased levels of oxygen to muscles to help clear toxins from the body. WWW.HORSEWARE.COM | 37


I ce -V ib e Cold P acks, 1 p air, rrp €23.95

I ce -V ib e Boot , 1 p air, rrp €235.00

ICE-VIBE BOOTS

ICE-VIBE ICE PACK Beaded gel pack makes the packs more pliable when frozen.

I c e -V i b e Hoc k Wr ap , 1 p ai r, r r p € 1 9 9 . 0 0

I c e -V i b e K ne e Wr ap , 1 p ai r, r r p € 1 9 9 . 0 0

ICE-VIBE KNEE WRAP WWW.HORSEWARE.COM | 38

ICE-VIBE HOCK WRAP

“Warm up legs pre work with just vibration, and cool them down with cold packs and vibration post work for the ultimate on leg care.”


ICE-VIBE C I R C U L AT I O N T H E R A P Y

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* The above products are not available in the Ireland, Germany or France.

* The above products are not available in the Ireland, Germany or France.

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Since 1994, Fly Away has brought relief to horses suffering from the misery and irritation caused by flying insects. With an exciting, effective and award-winning range of products, Fly Away is considered the industry expert on keeping your horses fly-free. As the number one choice, Fly Away products are proven to work, and offer a safe, effective alternative to chemicals. The Groom Away grooming range shows horses off to their full potential, bringing a professional edge to your grooming, to really stand out from the competition.

“We use Fly Away and Groom Away products every day. We have the ponies turned out their best. I think they perform better when they feel and look good. I especially love the Stockholm Hoof Spray.� WWW.HORSEWARE.COM | 41


Hy pocare, rrp €9.95

Skin Care Skin Care

GENTLE CLEANSING SPRAY GENTLE CLEANSING SPRAY

Instantly irritated skin Instantlyhelps helpsto to soothe soothe irritated skin Relief from scratching, stings and insect bites Non sting formula safe for sensitive skin

Relief from scratching, stings and insect bites Non-sting formula safe for sensitive skin

For Pet & Equine

EN EN TESTED TESTED

New bottle in 250ml For now Pet available & Equine

Alfonso Martin MRCVS, AUBURN EQUINE CLINIC

"We’ve used Hypocare in the clinic since last year, it has worked fantastic for a large number of conditions, and it has been a great help in the containment of ringworm infestations in racing establishments." WWW.HORSEWARE.COM | 42


UFAS APPROVED

Bringing a new innovation to Horseware®, our range of low sugar, highly nutritious and palatable horse licks offer a healthy alternative to other high sugar horse licks and treats.

N ut r i l i c k , r r p €4. 95 WWW.HORSEWARE.COM | 43


Ever wondered about the faces behind Horseware? We’re taking you inside Horseware HQ, to get some insiders tips on their favourite pieces this season! 1.

“I can work out and ride any chance I get without changing!”

Sponsorship Executive

Emma is living the dream here at Horseware. Showjumper and all round horse lover, Emma has the the impressive job of looking after Team Horseware which includes all of Horseware’s riders from around the world. This mix combines riders from Show jumping, Eventing, Dressage, Racing and Western disciplines. Working closely and speaking regularly with them and having the privilage of visiting their stables and homes, gave Emma the pioneering idea behind our “Making a Champion” campaign. Emma guarantees that both riders and horses have the best blankets and products for their every need. This first hand experience helps us improve our products in making life easier for both horse and rider.

“Stylish & practical.”

“My horse Tommy loves this product and comes in dog size too.” 2.

3.

“If you do what you love you will never work a day in your life again.”

“I use it for everything; from the horse to myself.”

1. HW R i di ng T i ght s | 2. S p or t z-V i b e Hor s e R ug| 3. Hy p o c a re

1.

“Perfect for my 11yr old daughter as its cool but not babyish.”

2.

“I work with some amazingly talented people and really nice suppliers.”

3.

“Every kid needs one of these. Be safe, be seen.”

1 . A A P la t in u m F loren ce P a dded Jacket | 2. Gi rl s Novel t y Tee | 3. K i ds R e fl e c t i ve C or r i b WWW.HORSEWARE.COM | 44

Clothing Designer for Kids/Classics/ Competition Collection

Helena who originally hails from Sweden was previously a buyer for H&M. Designing and sewing her own clothes as young as five years old, Helena always knew she would become a designer. After falling for the Irish charm she decided to pursue her dream here in Ireland working for Horseware. Working amongst the clothing department, Helena enjoys the full process from researching and developing to QC and attending tradeshows. Being one step ahead is the life of a clothing designer and knowing the trends a year in advance is an exciting buzz. She credits her work collegues and supplliers for making her job a joyous one.


Product Designer in the Research & Development Team

Alyssa a native of Ireland, has been riding since a young age and now competes in eventing and showjumping on a regular basis. After studying Product Design in DIT in Dublin, she joined Horseware’s Research and Development team as a product designer. Alyssa works on all products available, from patterns and size charts of rugs for all animals, to every other product in between. Everyday there is something new happening in R&D and this continuous stream of innovation and creativity is what she enjoys most. Her goal is to produce the very best products through research, conceptualisation and countless hours of testing and Alyssa is happy she gets to be a part of this process everyday.

1. “Drys my horses quickly in the cold irish weather.”

“Quick & easy to put on, ideal for stable rest or travel - a must have in my yard!” 3.

2.

“Highly breathable for warm days yet still keeps them warm in colder weather.”

“I love starting with new ideas and being there to help research, conceptualize, design, test and develop them into finished products.” 1. R am b o D r y R ug | 2. R am b o A i r m ax C ool e r | 3. I oni c S t ab le B o o t s

1.

Customer Service Assistant

“Waterproof & breathable, it’s the perfect all weather piece when I’m hiking in Ireland.”

Animal lover Aga, began her adventure with Horseware nine years ago when she first started working in retail and then made her transition to the Sales Department. As part of the sales team, Aga manages our Dutch, Finish and Eastern European markets and is in constant communication with our retailers in these areas. A photographer in her spare time Aga has helped photograph some of our dogware lines using her own dogs as models. Aga loves working with animals and being a part of the Horseware family means she gets the opportunity to work with the ones she loves the most; horses and dogs.

2.

“Love the mesh sides for extra breathability.”

“It’s been a great adventure so far.”

1. HWH20 Jacket | 2. Lola Sleeveless Polo | 3. Rambo Duo Dog Rug

3. “The ultimate 2 in 1 rug for my doggies.”

Want to see more of the horseware family? Add us on Snapchat! @horseware WWW.HORSEWARE.COM | 45


Fancy being featured on our social media? Wear it. Share it. Snap it. Tag it. #iwearhorseware

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Follow us on instagram @horseware


Watch all behind the scenes footage from our SS17 photoshoots!

Every new season brings an exciting photoshoot. This season the clothing team took off to the sun drenched rustic region of Andualusia in Spain to showcase the newest trends from our Spring/Summer collections .

This season the rugs team went exploring though the idyllic countryside of Ireland and over to the picturesque beaches of cornwall in search of beautiful horses and landscapes to showcase our Spring/Summer collections .

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@HORSEWARE

#IWEARHORSEWARE

H O RS E WA R E . COM


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