News
1
hoteliermaldives.com
2
News
1
hoteliermaldives.com
Contents
Contents Hotelier Maldives Volume 10, Issue No: 61
Greetings, readers and enthusiasts of exquisite experiences, It is with immense pleasure that I welcome you to delve into the pages of Issue No. 61. In this edition, we uncover the allure of secluded paradises
EDITORIAL
with a spotlight on the captivating Nautilus Maldives – where the notion of
Ismail Faseeh, Editorial Director
luxury takes on a whole new dimension. Our exploration extends beyond the captivating landscapes to the heart of learning and development in hospitality.
Ali Naafiz, Editor
Pulse Hotels & Resorts provides insights into rethinking L&D, echoing the
naafiz@hoteliermaldives.com
industry’s commitment to nurturing talent in these dynamic times.
Ibrahim Mahudhee, Managing Editor
Join us in walking through the lush herb gardens of JW Marriott Maldives, where a
mahudhee@hoteliermaldives.com
day in the life of herb gardeners reveals the dedication behind culinary delights. Immerse yourself in the wisdom of Jumeirah Maldives’ GM Mohamed Ashraf, as he shares his vision for fostering the next generation of Maldivian hoteliers. The narrative
CONTRIBUTING WRITERS
continues with the inspiring journey of the Maldives’ youngest HR Director, Mohamed
Olivia Persson, Naza Nazeem, Janet
Hussain Shihab, a testament to the remarkable potential within our islands.
Smailes and Patrick Landman. From the tranquil haven of Vakkaru Maldives to the harmonious blend of luxury and sustainability at Ecoboo Hotel, this issue showcases a tapestry of unique LAYOUT DESIGN
offerings that define Maldives’ hospitality landscape. The remarkable stories of
CIAO Advertising
women in hospitality, the artisans of Rinbudhoo, and the evolving preferences of travellers toward wellness underscore the diversity that shapes our industry.
PHOTOGRAPHY
As we navigate through insights, trends, and expertise from industry leaders, our
Courtesy of the respective resorts
commitment to nurturing growth extends to cost-saving strategies for hotels. Furthermore, we take a glance at the predicted trajectory of Maldives as a premier luxury destination for investors and the evolving dynamics of tourists’ trends.
SALES Naail Nihaadh
In this issue, we also recognise the pillars of support that elevate
naail@hoteliermaldives.com |
the industry. Supplier Spotlight introduces Seara Sports and GAGE,
sales@hoteliermadlives.com
leading in safety, security, and fire protection services. As we curate the finest in hospitality, gastronomy, and lifestyle, Issue No. 61
PUBLISHER
is an invitation to celebrate the tapestry of human endeavour that defines
Perspective Pvt. Ltd.
Maldivian hospitality. Join us in experiencing the world of luxury, inspiration, and
4th Floor, M. Kaneeru Villa, Orchid
innovation that our beloved Maldives unfurls before the discerning traveller.
8
12
15
20
The Nautilus Maldives An Ultra-Luxe Island for Yourself
The Power of Learning & Development in Hospitality
Rethinking L&D in Maldives – Pulse Hotels & Resorts
A Day in the Life of the Herb Gardeners at JW Marriott Maldives
23
26
28
30
GM’s View: Mohamed Ashraf on developing next generation of Maldivian hoteliers
Upcoming Properties
Young Hotelier: Mohamed Hussain Shihab, Maldives’ Youngest HR Director
Vakkaru Maldives, A Secluded Sanctuary in the Heart of Baa Atoll
36
39
41
44
Ecoboo Hotel - Balancing Luxury and Sustainability
Women In Hospitality: Nashra Hassan
The Jewellers’ Island of Rinbudhoo
What’s Stopping Travellers from Making the Sustainable Choice?
47
50
54
61
Best New Plant-Based Eats in Maldives Resorts
Chef of the Month: Ronando Anievas Ramos
10 Effective Cost-Saving Strategies for Hotels
Nika Island Resort’s Jacopo Doria: Championing Eco Hotel Management
64
68
72
74
Industry Highlights
Wellness Wisdom: Seema Rana, Wellness Mentor
Wellness Preferences of Travelers from Across the World
Supplier Spotlight: Seara Sports
77
80
82
GAGE: The Leading Safety, Security & Fire Protection Service Provider in the Maldives!
Hospitality Technology Maldives: Pioneering Oracle Hospitality Solutions and Beyond
How can the Maldives Tourism Industry Achieve the 5TMP’s target of $6 billion in tourism receipts by 2027?
Magu, Male, Republic of Maldives, PO Box No. 20212 Mobile: +960
With warm regards,
7246292, +9600 7910858 Ali Naafiz Editor
2
3
hoteliermaldives.com
Ministry of Tourism Launches 5th Tourism Master Plan
News
Marriott International Maldives Celebrates Inauguration of Apprenticeship Program
On May 25, 2023, the Maldives Ministry of Tourism launched the destination’s 5th Tourism Master Plan (5TMP) at a ceremony held at
Marriott International Maldives held an inauguration ceremony
Maldives National University. The document sets out the vision, policy priorities, and strategies for the Maldives tourism industry over
on May 8, 2023, to mark the start of its Apprenticeship Program,
the next 5 years. The 5TMP is a long-term plan to address the challenges and emerging opportunities in the tourism industry. The
which will provide 100 new apprenticeship opportunities under
Master Plan was drawn up with support from the Asian Development Bank, local and international consultants, and key stakeholders.
the National Apprenticeship Program. The event was held at Sheraton Maldives Full Moon Resort & Spa and graced by the
The aim of the Master Plan is to have a comprehensive framework and direction to strengthen Maldives as a
presence of His Excellency Faisal Naseem, Vice President
competitive and sustainable destination. The plan is benchmarked to the World Economic Forum’s Travel & Tourism
of the Republic of Maldives, Honorable Ahmed Mahloof,
Competitiveness Index to allow comparison to other leading destinations. The approach of the Master Plan is similar
Minister of Youth, Sports, and Community Empowerment,
to other destinations, like Seychelles and Malaysia, that experience similar challenges to the Maldives.
and Emma Jones, Area Director of Human Resources Singapore, Malaysia & Maldives, Marriott International.
The 5th Tourism Master Plan outlines 15 priority goals: 1. Maximize the benefits of tourism to all atoll communities
The inauguration ceremony is a significant milestone for
2. Communicate the full potential of Maldives
both Marriott International and the government of Maldives,
3. Offer new products and experiences
with Marriott International being the first international hospitality brand to collaborate with the government apprenticeship
4. Build climate resilience and protect natural assets
program. This initiative is a step towards developing local talent to have a positive impact on the country’s tourism industry.
5. Enhance energy security & achieve net zero emissions 6. Provide outstanding transport services
During the event, the apprenticeship program participants were given admission certificates. The participants
7. Attract and retain a world-class tourism workforce
will receive work experience at Marriott International’s portfolio of seven resorts in the Maldives and attend theory
8. Accelerate investment and innovative finance
sessions by Maldives Institute of Technology that will be taught to fulfill the requirements of a Maldives Qualification
9. Regulatory reforms to make it easier to do business
Authority (MQA) approved level-3 certificate. Upon completion of the program, apprentices will be equipped with
10. Accelerate 360* digitalization
skills that will make them highly employable in the hospitality industry and they will receive the level-3 certificate,
11. Whole-of-government prioritization of tourism
which adheres to the Maldives National Skills Development Authority (MNSDA) national competency standards.
12. Advanced data analytics and insights 13. Strengthen health, safety, and security systems
Speaking at the function, the Vice President reiterated the administration’s commitment to the development of
14. Establish transformational tourism industry standards
youth and to providing higher education and training opportunities to build a resilient and robust workforce prepared
15. Ensure tourism is accessible for all
for the ever-changing world. He emphasized that the administration had diligently invested in youth development, leading to a more prosperous and sustainable future. The Vice President stated that the government had identified
The 5TMP also sets a target of USD 6 billion a year in international tourism receipts by 2027. This figure was determined
the nation’s requirements for youth to focus their talents and that the administration had launched several programs
through consultation with industry stakeholders, the Ministry of Finance, and Maldives Association of Tourism
targeting these requirements. He stressed that the Marriott International Maldives Apprenticeship Program is one
Industry based on the latest data from the Maldives Bureau of Statistics and Maldives Monetary Authority.
such program aligned with the administration’s goal. Recalling his time working in the hotel industry as a youth, the Vice President called on the program participants to make the best use of this opportunity to fulfill their dreams.
The next step is to work with stakeholders to create action plans to realize the goals of the 5TMP. All levels of government and industry stakeholders will need to work collaboratively to implement the priorities of the Master
“We are embarking on a mission to join hands with the government and youth of this nation to build a future
Plan. In 2025, the 5TMP will be reviewed to check on target progress and prioritize the action plan.
generation of highly qualified hospitality professionals from this global brand,” said Emma Jones, Area Director of Human Resources Singapore, Malaysia & Maldives, Marriott International. Expressing her enthusiasm on the program, she added, “We are thrilled to have our new apprentices join us today, and we are excited about the contribution they will make to our company. We are confident that their experience with Marriott International will be both challenging and rewarding, and we hope that it will help them achieve their career aspirations.”
4
5
hoteliermaldives.com
News
Four Seasons Landaa Giraavaru Hosted Marine Biology Internship for Local Students
Four Seasons Resort Maldives at Landaa Giraavaru hosted the first Marine Biology Internship Program in collaboration with the Baa Atoll Council to inspire young students to take a proactive role in protecting the oceans for generations to come. Running from May 18 to 20, 2023, the three-day program was attended by 12 students from 12 islands in the Baa Atoll. Led by Four Seasons Landaa Giraavaru’s onsite marine biologists from the conservation projects Reefscapers and Manta Trust, the program featured a comprehensive curriculum blending theory with practice. The Grade 9 students attended sessions on subjects including Ecology in the Maldives; Manta Rays; Turtles; Dolphin Identification, and Maldivian Corals. The practical sessions such as Coral Frame Building provided the students hands-on experience. “We have long recognised our responsibility to contribute to the protection of the Maldives’ fragile marine world,” comments Armando Kraenzlin, Regional Vice President & General Manager at Four Seasons Landaa Giraavaru, “and we know that one of the most powerful and long-lasting ways to do so is through education. With the impact of climate change threatening communities and nature across the Maldives, we hope to support the nation’s youngsters to safeguard their heritage.” On May, 20, 2023, making a closing speech on behalf of her fellow students, passionate young ocean protector, Aishath Aalaa Khaleel, commented: “This program has not only strengthened our understanding of the marine world but has also ignited a passion within us to protect and preserve these invaluable ecosystems. Thank you to our dedicated and knowledgeable marine biologists, guides, and instructors who have accompanied us throughout this journey. We will keep your support with us as we aspire to have a positive impact on marine biology and conservation.” After a successful first internship, the Baa Atoll Council and Four Seasons Resort Maldives at Landaa Giraavaru are already planning a similar experience for 2024. Reflecting on the future, student Aalaa went on to say: “Let us embrace the upcoming challenges and opportunities. Let us continue to gain knowledge, conduct studies, and contribute to the health of our marine ecosystems. Together, we can create a more promising future.”
6
7
hoteliermaldives.com
The Nautilus Maldives An Ultra-Luxe Island for Yourself By: Naza Nazeem
The Nautilus Maldives
The Nautilus, an ultra-luxury hideaway set within the pristine waters of the renowned Baa Atoll, offers the ultimate private island experience. The full island buyout is perfect for hosting private events, from corporate retreats with colleagues to all-out parties surrounded by family and friends.
Designed for those seeking the utmost luxury, The Nautilus presents 26 lavish houses and residences, world-class unscripted dining, and utterly bespoke experiences, all tailored to the whims and wishes of guests. Whether they are seeking a tropical hideaway or a secluded escape with loved ones, the island buyout offers an experience unrivalled in exclusivity.
The Nautilus Concept The Nautilus is a Maldivian-owned and operated ultra-luxury private island resort. Conceptualised by a Maldivian hospitality icon instrumental in creating many award-winning resorts, The Nautilus represents what ultra-luxury hospitality should be, not just in the Maldives, but across the world. The legacy of this visionary entrepreneur is now carried forward by the next generation of the family. Those who have had the honour of spending time with the brilliant hotelier avow that The Nautilus offers glimpses of his extraordinary personality in different aspects, adding to the property’s character and uniqueness. Carefully crafted, every minute detail of the private island
8
resort serves a purpose. The Nautilus believes
Your Home Away from Home
that the ultimate luxury lies in freedom, and
Presenting a haven where one can unwind and
thus offers a space where time stands still, and
slowdown in this fast-paced world, The Nautilus
guests are free to do and be, as they please. The
features 26 ultra-luxurious houses and residences.
ultra-luxury private island captures what can be
The Beach and Ocean Houses, Residences, The
achieved beyond the limitations of time, creating
Nautilus Retreat, and The Nautilus Mansion offer
an architecture of whims that uniquely fit together.
unmatched seclusion and space. The private island
With its bohemian vibe and colour schemes
comes with 17 houses, of which nine are perched
and the perpetual curved designs inspired by
directly on the beach and another eight floating
the nautilus shell, The Nautilus is a collection of
over the cerulean lagoon. Every beach and ocean
rich architecture, design and consideration.
house are complete with separate living rooms, 9
hoteliermaldives.com
The Nautilus Maldives
itself, celebrations at The Nautilus can extend to luxury yachts where guests can cruise around the gorgeous waters of the Baa Atoll.
Unscripted Dining The Nautilus presents features four dining venues with an array of exquisite cuisines. In keeping with the spirit of freedom, gastronomy is delivered in the unique style of unscripted dining. With no set timings for breakfast, lunch or dinner, and unrestricted, off-script take on menus, each meal is a culinary masterpiece displaying ultimate personalisation. Guests
private temperature-controlled infinity pools
personalised to guests’ specific needs, the space
and plenty of private space. Boasting unspoilt
offers a personal sanctum that combines tropical
views, the stunning residences come with a
luxury with the deeply relaxing comforts of home.
can have breakfast for dinner, drinks in bed
Free Spirited Experiences
and desserts at midnight, as they please.
Nestled within the untouched beauty of the
From intriguing fusions of Mediterranean and
Baa Atoll, a UNESCO Biosphere Reserve, The
Arabic cuisine at Zeytoun, Japanese and Latin-
Nautilus’s experience extends beyond the island’s
American flavours at Ocaso, to a variety of global
shores. The atoll is home to an array of marine
delicacies at Thyme, guests can savour their
life and world-renowned diving spots, making
favourite flavours anytime, and anywhere.
it perfect for ocean lovers and guests seeking
The atoll is home to an array of marine life and worldrenowned diving spots, making it perfect for ocean lovers and guests seeking an adrenalinepumping excursion on waters.
spacious living room, dining area, kitchen/bar, and a large sundeck with a private infinity pool. Whilst every space on the private island resort presents a haven of relaxation, The Nautilus’s Retreat and Mansion offers the ultimate in luxury.
Whilst every space on the private island resort presents a haven of relaxation, The Nautilus’s Retreat and Mansion offers the ultimate in luxury.
With 542 square meters of space, The Nautilus
10
an adrenaline-pumping excursion on waters. For those looking for a more soothing time, bespoke holistic spa treatments at overwater Solasta Spa ensure the utmost relaxation. From calm vacations to exclusive celebrations
Retreat is set overwater and features two
Personalised Celebrations
bedrooms and en-suite bathrooms, a central living
Spanning six hectares, The Nautilus offers
area with dining rooms, sundeck and a private
abundant space to celebrate any occasion.
pool. Perfectly screened off from the world, the
The Nautilus is fit for any occasion, from beach
An Island Just for You
lodging offers unparalleled views of the Indian
weddings, family reunions, and birthday bashes
Experience luxury at its finest with the utmost
Ocean. The Nautilus Mansion, a 922 square-meter
to banquets stretching across the whole island
freedom at The Nautilus. Catering up to 70
bohemian castle set by the beach, features three
and ultra-luxury corporate retreats. Whether it is
guests, The Nautilus is the ultimate private
bedrooms with en-suite bathrooms, a large
something grand and extensive, or an intimate
island buyout. To start planning your exclusive
sundeck, a private pool, spacious living and dining
ceremony, the private island resort offers an
island buyout or for more information, contact
areas and more. With a private butler, named
incomparable destination hidden away from
reservations@thenautilusmaldives.com
House Master, ensuring that every little detail is
the outside world. Not confined to the island
or visit www.thenautilusmaldives.com.
or corporate events, The Nautilus will curate a selection of activities suited to each individual.
11
hoteliermaldives.com
The Power of L&D in Hospitality
Although training and development often go hand
mutual benefits. The exchange of information
in hand, there are some key differences. Training
and resources has intensified, fostering an
provides employees with the skills and knowledge
environment where L&D has transcended its
to perform today’s job and development
departmental confines to become a philosophy.
focuses on long-term professional growth.
What is in it for the employee?
In recent years, the conceptualization of
Newer approaches to L&D that prioritize
training has evolved to encompass holistic
holistic development are more appealing
employee development. Contemporary
to employees as it encourages their overall
approaches to L&D in hospitality look beyond
personal development. Not only are team
simple skill training to explore leadership styles,
members more qualified and skilled in their
interpersonal skills, and emotional intelligence.
roles, but they also gain a better understanding
Although developmental training is still typically
of their leadership styles and emotions. These
reserved for managerial and supervisor-
are lifelong skills that are transferable in their
level professionals, all of an organization’s
personal life and even a career change.
employees can benefit from sessions enhancing leadership and emotional intelligence.
History of L&D in Maldives In the early days of the Maldives tourism industry, from the opening of the first resort in 1972 until 1983, L&D did not even exist. Initially, hotels and resorts relied on visiting trainers to provide
The Power of Learning & Development in Hospitality By: Olivia Persson
pre-opening training for their teams, with the Learning and Development (L&D) is an often overlooked but essential component of the hospitality industry. When implemented
assumption that ongoing training would naturally occur. However, this was far from reality.
Hospitality professionals working at properties with strong L&D are less likely to change
It is believed that L&D began to take shape in the
properties or careers. Studies show that
Maldives between 1978 and 1980, coinciding with
L&D has a positive impact on employee
the country’s membership in the International
morale and satisfaction, ultimately leading
Monetary Fund and a significant increase in visitor
to retention. Employees are inclined to
numbers. During this period, the significance of
stay at a property with a company culture
cultural sensitization became apparent, leading to
of continuous learning and reflection. It is
tool for a property to remain competitive.
the establishment of training as a sub-department
an indicator that personal development
within HR. To this day, L&D continues to be
is valued and there may be opportunities
Evolution of Learning and Development in Hospitality
integrated within HR in many organizations.
for career growth and advancement.
Over the past 5-10 years, L&D in the Maldives
What is in it for resorts?
has experienced significant growth. Notably,
Retaining satisfied and skilled employees should
the country hosted its first-ever TED Talk event,
be reason enough for a resort to consider
attracting international trainers who conducted
investing in L&D. It is no secret that employee
summits, workshops, and certification programs
morale impacts the guest experience. Discerning
for local trainers. Collaboration between
guests can detect service given genuinely from
schools, universities, and hospitality brands
begrudgingly. Satisfied employees provide better
has also become more prevalent, enabling
and more efficient service. An L&D department
intentionally at the right moment, L&D can be a powerful tool to retain employees, improve guest satisfaction, and ultimately increase revenue. In the past decade, the conceptualization and approach of L&D in the hospitality industry has evolved, making it an essential
In the past, L&D was carried out with the primary aim of improving productivity. For many brands, L&D was a function of HR with a set number of training to be delivered annually. As more brands realize the value and potential of L&D, it is becoming a separate department led by specialized professionals. 12
Studies show that L&D has a positive impact on employee morale and satisfaction, ultimately leading to retention. Employees are inclined to stay at a property with a company culture of continuous learning and reflection.
13
hoteliermaldives.com
Rethinking L&D - Pulse Hotels & Resorts
can identify and bridge the gap between actual
operational departments like guest services,
and optimal performance through a training needs
housekeeping, and food and beverage will
analysis. Simply put, L&D is investing in employees
naturally take priority. However, to maintain
and their ability to provide better service.
exceptional service and retain the best hospitality professionals, a strong L&D strategy will preserve
Retaining employees not only keeps top
a property’s competitiveness. Even with an
talent from competitors, but less turnover
exceptional product and team members, L&D
saves on hiring costs. During recruitment,
is essential to continue challenging the team to
a brand with a reputation for strong L&D
aim for higher standards and combat human’s
may attract the hospitality industry’s most
natural complacency that occurs over time.
motivated and outstanding talent. Learning and development is not only a tool to boost morale, train, and retain employees, but it can be utilized as a platform to communicate and promote a consistent company culture. L&D can be a space to educate employees about brand messaging, standards, and priorities.
An impactful L&D strategy should be driven by the actual assessed development needs of employees. L&D should be responsive and adaptable to changes in an organization’s training needs.
Is L&D worth the investment? If promoting a consistent company culture and nurturing competitive and satisfied employees is not reason enough to invest in learning and development, guest satisfaction should be. A quality L&D program is essential to provide employees with adequate training and confidence to serve guests. Consistent high-level service builds customer loyalty, which ultimately drives the performance of a resort.
What principles guide an impactful L&D strategy? An effective L&D strategy should be humancentric, tailored to the property, and responsive. An impactful L&D strategy should be driven
By: Olivia Persson
Development (L&D) department seeks to empower fellow employees to fulfill their highest potential through training and skill development. A strong and responsive L&D strategy is a powerful tool for the brand to improve employee morale, service quality, and guest satisfaction. Pulse is on-trend with many hospitality brands that in recent years re-conceptualized L&D to go beyond skill training to explore leadership styles, interpersonal skills, and emotional intelligence.
by the actual assessed development needs
In 2021, Pulse Hotels and Resorts expanded
of employees. L&D should be responsive and
learning and development from a function of
adaptable to changes in an organization’s
human resources to an independent department.
training needs. The strategy should be
This article explores Pulse’s L&D philosophy,
forward-thinking and predict what skills will
unique initiatives and training priorities.
need to be nurtured to remain competitive.
14
Rethinking L&D in Maldives – Pulse Hotels & Resorts
Pulse Hotels and Resorts’ Learning and
Pulse’s L&D Philosophy
A healthy L&D department is indicative of a
Through experience, Pulse L&D has found
mature property or resort. L&D will not be the
training sessions are most effective when
first priority when opening a property. Daily
developed with a larger mission in mind. Pulse 15
hoteliermaldives.com
Rethinking L&D - Pulse Hotels & Resorts
L&D conducts training with Pulses’ tagline,
to write a gastronomy book. This endeavor
Creating Extraordinary Experiences in mind. It
requires collaboration with skilled professionals
provides employees context of how the training
such as story-boarders, illustrators, editors,
will enhance the property and their personal
publishers, and even the reliance on resources
development. Training is not only about fine-
like paper provided by a lumberjack. In the
tuning service but about igniting a passion to
hospitality industry, the traditional roles of chefs,
deliver service in line with a property’s identity.
sommeliers and others have evolved significantly.
By incorporating innovative approaches and initiatives, such as training committee meetings, guest feedback analysis activities, and floating morning meetings, Pulse empowers its workforce to become more versatile, effective leaders, and lifelong learners.
A resort chef can now assume roles beyond the kitchen, such as being a guest lecturer or acting as a backup leader in the absence of a general manager. Similarly, sommeliers must adapt to environments where wine may not be served, necessitating a comprehensive
understanding of food and beverage beyond
leadership expectations of Pulse’s owners, top-
the realm of wine. Such adaptability can present
level management, and guests. The workshops
both challenges and opportunities, enabling
are responsive to the training needs identified
individuals to progress along unique career paths.
through tools like Revinate, OTAs, and surveys.
The Pulse L&D team strives to build personal
Pulse Training Priorities
The Pulse L&D team also organizes training in
connections with employees. Employees are
The L&D Team is focused on empowering current
fire safety, English language, soft skills, and
more receptive to training when relationships
team members by providing supplemental training
upselling. Fun activities, like weekly yoga are
and trust are established. The L&D team aims to
and filling skill gaps. Training needs are discovered
organized to encourage team bonding.
be friendly and approachable to all employees.
through an analysis of comments left by guests on OTAs and Social Media and employee surveys. A
In the pursuit of dispelling the myth that modern
training needs analysis is conducted twice a year.
individuals are inherently more informed than our
Training Committee Meet at Nautilus Maldives
stone age ancestors, Pulse’s L&D department
The L&D team guides all new team members in
At Nautilus Maldives, the L&D department has
is dedicated to creating platforms that foster
a two day orientation program. The orientation
implemented the Training Committee Meet
individual skill development. Recognizing the
provides new team members with knowledge
(TCM). This committee, consisting of heads of
interconnectedness of skills in today’s world, Pulse
about the product, property, departments,
departments, presented their training initiatives
enables its employees to multitask and adapt to
team members, and experiences, such as
and conducted sessions to the resort’s General
diverse professional landscapes. By incorporating
sharing a meal with the General Manager. New
Manager and L&D head. The TCM serves two
innovative approaches and initiatives, such as
team members also have an orientation with
important purposes. Firstly, it allows the GM
training committee meetings, guest feedback
their respective department. The consistent
and L&D head to assess the level of ownership
analysis activities, and floating morning meetings,
and uniform onboarding process ensures
demonstrated by the department heads.
Pulse empowers its workforce to become more
that all team members are empowered
Secondly, consistent presentation practice
versatile, effective leaders, and lifelong learners.
with the same information, perception of
enhances the HODs’ presentation skills, enabling
the property, and a sense of belonging.
them to become more effective leaders and
Expanding Skill Sets for Individual Empowerment
16
Notable L&D Interventions at Pulse Resorts
engage in more meaningful conversations with Leadership development is a priority for Pulse
their team members and guests. This collaborative
In the past, individuals possessed a multitude
Hotels and Resorts. Currently, the L&D team is
approach ensures a holistic approach to
of skills necessary for survival. Today, the
creating and rolling out 10 leadership workshops,
people development within the resort.
dependence on specialized expertise is more
four mid-management and six leadership
pronounced, even in seemingly unrelated
modules for Pulse’s corporate and resort
Guest Feedback Analysis at Nova Maldives
domains. Take, for example, a chef aspiring
employees. The workshops are informed by the
At Nova Maldives, the L&D head is mentored 17
hoteliermaldives.com
Rethinking L&D - Pulse Hotels & Resorts
by the resort’s General Manager, establishing
unconventional venues, Kandima Maldives
Spread across three properties, the team is
a strong partnership between leadership and
fosters a culture of adaptability and encourages
limited to pooling their knowledge virtually.
learning. The guest feedback analysis is a
individuals to constantly challenge themselves,
The L&D Conclave provides an opportunity for
collaborative activity led by the GM and L7D
nurturing a continuous learning mindset.
the L&D team to come together to challenge
head that also involves all department heads.
themselves among colleagues, brainstorm
By engaging in this process, the team at Nova
Pulse Check
new initiatives, set training goals, and ensure
Maldives gains valuable insights and enhances
In 2022, the L&D team began Pulse Check,
consistent brand communication.
their understanding of guest expectations.
a bimonthly L&D newsletter to keep team
This multifaceted approach promotes learning
members across Pulse’s properties updated
At the L&D Conclave, each team member is
through real-world feedback, creating a culture of
on the work of the department. It is a platform
required to present on an area of expertise
continuous improvement throughout the resort.
to communicate training accomplishments
and the others provide feedback. Feedback is
and recognize exceptional employees. Pulse
given to team members on their presentation
Beyond the Morning Meeting Room:
Check is sent to employees and displayed
skills, audience engagement, and content.
Innovative Learning at Kandima Maldives
on the staff notice boards. It is a medium
The next L&D Conclave will focus on mid-
The L&D department at Kandima Maldives
to maintain a cohesive brand identity.
management and leadership training, train
champions an innovative learning environment that
the trainer, brand standards training, back to
transcends traditional meeting room settings. One
Learning and Development Conclave
notable initiative is the concept of floating morning
Pulse’s L&D team is not only dedicated to
meetings, where the venue is changed weekly
uplifting their colleagues, but are continually
Team Members
to guest areas, staff facilities, or even the waste
challenging and training themselves. Twice a
Pulse’s Learning and Development Team is led
segregation plant. This approach encourages
year, Pulse’s L&D team gathers at one resort for
by Karan Solanki, Group Director of Learning and
employees to step out of their comfort zones
two days of team-building and brainstorming
Development. Pulse Hotels and Resorts stands out
and learn in diverse contexts. By embracing
at the Learning and Development Conclave.
with its unique approach in which the department
basics, and cross-training opportunities
works closely and directly with the Chief Operating Officer, Althaf Mohamed Ali. The close collaboration enables the department to gain valuable insights and feedback directly from the COO, as well as the owners and stakeholders, in a timely manner. The direct line of communication ensures efficient decision-making processes and facilitates a streamlined exchange of ideas, ultimately contributing to the company’s success. Pulses L&D team is committed to empowering their fellow team members to be the best versions of themselves. From onboarding, team members are provided a sense of belonging and the permission to explore personal growth and development. By fostering personal connections, the L&D team finds that employees are very receptive to training, as they often get more than what they expect.
18
19
hoteliermaldives.com
Herb Gardeners at JW Marriott Maldives
7:30 am – 9.00 am – Morning checks
Abdullah guides the harvest and collects the
Work starts early, before the sun’s rays are
crops. He takes care to pick the vegetables
too strong. The garden is most beautiful
in a way that promotes regrowth. After all the
with glistening morning dew.
visits, the crops are counted in a daily report.
The condition of the plants, soil, beds and
2:30 pm–3.30 pm – Compost and Infrastructure
trees are examined. We check for signs
After lunch, work on the garden’s infrastructure
of any uninvited night time visitors.
and production of compost begins.
Adbullah waters the entire garden manually.
The compost is mixed with sand and
He plucks roots and weeds from the soil.
stored away in large pots. The engineering team lent a hand to make the pots.
9:30 am – Briefing and Action Plan The walk-through is followed by a debrief with the gardening team. Delegating the day’s tasks; cleaning the ground, spreading compost, collecting soil and building infrastructure. One garden requires plenty of potassium. The trees are nourished with
The garden thrives on teamwork. Together, the ecosystem is observed to determine if any parts of the garden demand extra attention. Skills and knowledge are combined to nurture the garden.
homemade organic compost. The garden thrives on teamwork. Together, the
A Day in the Life of the Herb Gardeners at JW Marriott Maldives By: Olivia Persson
ecosystem is observed to determine if any parts The JW Garden at JW Marriott Maldives Resort
of the garden demand extra attention. Skills and
& Spa is not just a garden but a passion project
knowledge are combined to nurture the garden.
born from the hard work and dedication of Mohamed Rilwan, the resort’s Laundry Manager
11:00 am – 12:30 pm – Visits
and Abdullah Ibrahim the herb gardener. The
The chefs visit the garden before lunch. Depending
duo played a crucial role in the development of
on the season, the chefs pick lettuce, tomatoes,
the JW Garden. Together they cleared the area,
radishes, bell peppers and Maldivian chillies.
designed the space, set up the infrastructure and grew the plants to create a lush and tranquil
The front office team also pays the garden
space on the island. Rilwan and Abdullah hope the
a visit, collecting mint and basil for the
garden inspires a deeper connection to nature.
signature mocktail served at the guest’s arrival. Guests are welcomed to the resort
No day is the same in the life of an herb gardener.
with a taste of the garden’s fragrant herbs.
The day’s routine is ruled by the weather or the garden’s needs. However, most of the
After breakfast, guests often wander to
herb gardeners’ time is spent maintaining or
the garden with curiosity. With a warm
improving the JW garden. Follow along for a
welcome, the garden tour begins with
typical day in the life of the herb gardeners
highlighting the special areas and crops.
at JW Marriott Maldives Resort & Spa.
20
21
hoteliermaldives.com
GM’s View: Mohamed Ashraf
4.30 pm–6.00 pm – Watering and Planting As the midday heat subsides, new plants are planted. Recently cucumber, passionfruit, bitter gourd and sweet corn were added to the lush beds. Before the day ends, Abdullah peruses the garden to see if any areas require extra water or care. The day’s progress is reviewed to prepare for tomorrow’s plan. The JW Garden was recently opened at JW Marriott Maldives Resort & Spa. The garden covers an area of 3600 square feet, growing 15 vegetables, 10 herbs and 5 fruits, with more to be planted in the coming year. The resort’s culinary menus are crafted with the fresh crops from the JW Garden in mind. The kids club program will add five new activities in the JW garden associated with the kids club pillars: culinary, activeness, and creativity. JW Gardens at JW Marriott Hotels & Resorts around the world are an ode to Alice Marriott’s love for gardening.
GM’s View: Mohamed Ashraf on developing next generation of Maldivian hoteliers
Mohamed Ashraf is the General Manager of
By: Olivia Persson
two decades of experience in the hospitality
Jumeriah Maldives Olhahali Island. With over 20 years of experience in the Maldives tourism industry, Ashraf has witnessed firsthand the evolution of the Maldives leisure travel sector. Hoteliers Maldives sat down with Ashraf to discuss how the next generation of hoteliers can prepare themselves to support the rapidly expanding industry. Hotelier Maldives: Can you tell us a little bit about yourself and career? Mohamed Ashraf: As the General Manager of Jumeirah Maldives Olhahali Island, I bring over industry. Throughout my career, I have had the privilege of working with esteemed luxury hotel groups such as Four Seasons Hotels & Resorts, One&Only Resorts and Minor Hotels. Most recently, I served as the General Manager for The Nautilus Maldives. These diverse experiences
22
23
hoteliermaldives.com
GM’s View: Mohamed Ashraf
disciplines. Whether it’s front office operations,
of the industry’s challenges and opportunities,
culinary arts, guest relations, sales and marketing,
fuelling my passion for creating exceptional
or sustainability, every department presents
HM: What educational and practical
guest experiences that exceed expectations.
its unique growth avenues. It’s important
development opportunities exist in the
for individuals to explore their passions and
Maldives? What type of programs need to be
HM: Over the course of your career,
develop expertise in their chosen fields to
implemented to meet the labor demand?
what changes have you witnessed in
unlock the full potential of their careers.
MA: The Maldives already offers a range of
the Maldives’ hospitality industry?
educational and practical development
MA: The Maldives’ hospitality industry has
opportunities in the hospitality field. However,
undergone notable transformations. We have
to meet the evolving demands of the industry,
witnessed a significant diversification of resort options, catering to different guest preferences and interests. There is also a growing emphasis on sustainability and eco-friendly practices, aligning with global environmental concerns. Another prominent shift is the focus on delivering bespoke, personalized guest experiences, tailoring every aspect of their stay to create unforgettable memories. Furthermore, there
Maldivian hospitality is built on a foundation of warmth, sincerity, and genuine care for our guests. The next generation of hoteliers should embrace these values while continuously learning and maintaining a growth mindset.
there is a need for more specialized and
Mohamed Ashraf, GM of Jumeriah Maldives Olhahali Island
respective roles and meet the labour demand.
targeted programs. These can include courses in sustainable tourism management, advanced culinary arts, digital marketing, and other emerging areas. Implementing such programs will ensure that the local workforce is equipped with the necessary skills and knowledge to excel in their
HM: What challenges do you think the
is a pressing need to nurture and develop
24
opportunities within the Maldives and beyond.
have provided me with a deep understanding
the next generation of hoteliers, setting new
HM: With over 150 resorts in the development
next generation of hoteliers will face?
benchmarks and pushing the boundaries of
pipeline, how can the local workforce
MA: The next generation of hoteliers will face
excellence in the industry. Adaptability and
prepare themselves to be competitive
various challenges, including adapting to rapid
keeping pace with the rapidly evolving market
for employment opportunities?
technological advancements that shape business
are essential in this fast-paced environment.
MA: To be competitive in the rapidly expanding
operations and guest expectations. They will also
hospitality industry of the Maldives, young
encounter increasing competition from other
HM: What do you think are the most
Maldivians should focus on developing their
destinations striving to offer luxury experiences.
important skills for the next generation
skills through a combination of educational
To maintain the Maldives’ position as a top-tier
of hoteliers to develop?
and practical training opportunities. This can
luxury destination, it is crucial to continually
MA: Attitude and a steadfast commitment to
include internships, apprenticeships, and on-
innovate, enhance guest experiences, and foster
our roots are crucial. Maldivian hospitality is
the-job training programs that provide hands-
sustainability in all aspects of the industry.
built on a foundation of warmth, sincerity, and
on experience and exposure to industry best
genuine care for our guests. The next generation
practices. They should also be open to exploring
HM: Do you have any final advice
of hoteliers should embrace these values while
new avenues of learning and continuously
for aspiring hoteliers?
continuously learning and maintaining a growth
expanding their knowledge to stay ahead in the
MA: My advice to aspiring hoteliers is to fearlessly
mindset. Adaptability, creativity, and a passion
competitive job market. At Jumeirah Maldives
take the first step and maintain integrity
for excellence are also essential attributes in
Olhahali Island, we prioritize investing in the
throughout their journey. The hospitality industry is
delivering exceptional guest experiences.
growth and development of local talent. Through
ultimately about people and building meaningful
our partnership with the Maldives National
connections. Embrace every opportunity to learn,
HM: From your experience, what
University (MNU), our internship programmes
grow, and make a positive impact on guests’ lives.
departments offer the most opportunities
are designed to equip aspiring hoteliers with
By nurturing a genuine passion for hospitality
for growth and development?
the skills and experience needed to succeed
and continuously striving for excellence, aspiring
MA: The hospitality industry offers endless
in the industry. By providing hands-on training
hoteliers can create remarkable careers that bring
opportunities for aspiring hoteliers to build
and exposure to industry best practices, we
joy and fulfilment to themselves and their guests.
remarkable careers across various specialised
prepare our interns to compete for employment
My advice to aspiring hoteliers is to fearlessly take the first step and maintain integrity throughout their journey. The hospitality industry is ultimately about people and building meaningful connections. Mohamed Ashraf, GM of Jumeriah Maldives Olhahali Island
25
hoteliermaldives.com
New Properties
New Properties Amari Raaya Maldives Opened on August 1
Corinthia Maldives to Open in Q4 2025
Amari Raaya Maldives, Amari’s second property
Corinthia, a Maltese hotel operator has signed
in the Maldives, opened on August 1, 2023.
a management agreement to operate a
Nestled in Raa Atoll, Amari Raaya Maldives is
resort in the Maldives. The resort, Corinthia
inspired by the archipelago’s lush nature and
Maldives is set to open in Q4 2025.
hopes to instill a castaway adventure in guests. The resort developer is a Maldivian company, The resort experience is interwoven with the
Maarah Pvt Ltd, affiliated with Maarah Holdings
narrative of Seb, a shipwrecked artist who made
Ltd, a United Arab Emirates company registered
the island his home. The resort showcases the
within the Dubai International Financial Centre.
remnants of Seb’s life, including his art studio, ship, and watchtowers that have been converted
“We are excited about this milestone Maldivian
into private dining and star-gazing venues.
luxury resort development, which is located only 15 minutes from Male International Airport and
The 187-villa resort aims to position itself as
which will provide long-term local employment
a family-orientated destination. A handful of
opportunities whilst contributing towards the
the beach villas can be connected to offer two
growing destination tourism economy of the
bedrooms for families or friends traveling together.
Maldives,” commented René Beil, Managing Director of Maarah Holdings and Maarah Pvt Ltd.
The Village Square is the island’s recreation, retail, and relaxation hub. Enjoy a coffee at the café, shop
The resort will be on a reclaimed island in Kaafu
for souvenirs, indulge in a massage at Maai Spa,
Atoll, 15 minutes from Velana International
or try one of the island’s seven dining venues.
Airport. The reclamation work of the 73 key resort and two private islands has begun.
Amari Raaya Maldives hopes to inspire guests to connect with the ocean by going out into the
The resort’s architecture takes inspiration
open ocean or exploring the island’s mangrove
from the gentle curves of the ocean and
forests. The whole family will enjoy activities such
aquatic creatures like the manta ray. The
as diving, water sports, zip lines, archery, mini-golf,
property is designed by the global firm HKS.
playgrounds, paddle tennis, and badminton. “We are thrilled to announce the arrival of Amari Raaya Maldives can be reached in 45 minutes
Corinthia in the Maldives. Together with
from Velana International Airport via seaplane
our partners, the developers, we will work
or a domestic flight from Malé to Ifuru Airport.
to create a unique architectural statement that will delight the senses,” commented Simon Naudi, CEO of Corinthia Hotels.
26
27
hoteliermaldives.com
Young Hotelier: Mohamed Shihab
accomplishments even more worthwhile. During
industry. So choosing to go from a resort to a
my internship in Food and Beverage, an entry level
city hotel in one of the busiest cities in the world
HR role opened up. I applied only to be told that I
made sense to me. I challenged myself to do
would not be a good fit for HR. Being straight out
something new, completely out of my comfort
of college and 22 years old at the time; I didn’t like
zone. Seeing the difference of how a city hotel
being told I couldn’t get an entry level HR Role. I
and its HR functioned was very eye opening. It
wanted to prove them wrong. The very next day,
was very different from the Maldives. I think more
I applied to every entry level HR position I could
leaders in Maldives hospitality would benefit
find in the Maldives. I was lucky to get an interview
from a similar experience as it’s a completely
from Vilamendhoo Island Resort. The interview
different ball game and it would broaden their
went well, and I started my HR career. Since then I
understanding of the industry as a whole.
have been lucky to work with amazing colleagues and great reputable international brands that have
HM: What do you enjoy most about your work?
furthered my love for being an HR professional.
MHS: Helping people and improving a work environment has always been at the core of how I
Young Hotelier: Mohamed Hussain Shihab, Maldives’ Youngest HR Director
28
HM: You are quite young and accomplished! What
lead my HR teams. In hospitality, our fundamental
factors do you believe led to your success?
principle is to care for guests and ensure they
MHS: I am very goal oriented. I set a goal to
have the best experience. My guests are my
become an HR Director within 10 years of
colleagues, I try to achieve this same goal by
working in HR. I was proud when I accomplished
caring and ensuring my team members have
it in 8 years. Of course, it didn’t come without
the best experience. I am lucky that my guests
sacrifice. Those years my world revolved purely
don’t check out quickly and my occupancy
around work. But I wouldn’t change that. I am
is always high because they stay with me.
blessed to have the discipline for hard work. Mohamed Hussain Shihab is the Cluster Director
My parents passed down the values and
HM: In your opinion, what are the most important
of Human Resources for the InterContinental
principles that made me hungry to succeed.
qualities required to build a career in this industry?
Maldives Maamunagau Resort and Holiday
MHS: To build a successful career in the tourism
Inn Resort Kandooma Maldives. Shihab is the
HM: Is there a particular accomplishment in
industry, you need to have three core qualities;
youngest Maldivian appointed in a Cluster
your career you are particularly proud of?
good discipline, good attitude, and patience.
Director of Human Resources role. He held
MHS: One special accomplishment I am very
Experienced professionals in the industry can
the Director of Human Resources position at
proud of is the Minor Hope program we launched
teach you to be the rock stars of the industry,
InterContinental Maldives for two years before he
in 2017 at Anantara Maldives and its continued
but only if you have these core values.
accepted the opportunity to step up to overlook
success during my tenure. Being able to make
both IHG resorts in the Maldives. Throughout
such a big impact on the most underprivileged
HM: Do you have any advice for young people
his professional career, Shihab has studied and
youth of our nation was very fulfilling for
looking to work in the hospitality industry?
worked internationally in the USA, Sri Lanka
me as a human resources professional.
MHS: Use your time wisely and spend the time
and the Middle East, including appointments
doing a job you love to do. Money will come
at international hotel groups such as Anantara
HM: Can you tell us a little bit about your
and go, successes and failures will come and
and IHG. Hotelier Maldives sat down with Shihab
international experience? How does working
go, but time is the one thing, when it’s gone,
to discuss his impressive career, international
abroad differ from working in the Maldives?
it’s gone for good. I tell all new colleagues
experience, and advice from young hoteliers.
MHS: In 2015, I was fortunate to join the opening
I meet, we all have 86,400 seconds each
team of IHG’s new project in Dubai with
day, make sure you use it doing something
HM: Could you tell us a little bit about
InterContinental Dubai Marina as HR Supervisor.
worthwhile for your personal growth because
yourself and your career?
I knew International experience was important
time wasted is time you will never get back.
MHS: I like being underestimated. It makes
for my growth to fully understand the hospitality 29
hoteliermaldives.com
Vakkaru Maldives
Stay
bathrooms with steam rooms. Enjoy The Maldives’
The island is home to 113 elegant beach and
stunning natural beauty alongside loved ones
overwater villas and residences. The room
with unobstructed ocean and sunset views.
interiors are understated, yet elegant to highlight the destination’s natural beauty.
Dine
Earthy tones and textures complement the
Vakkaru Maldives offers guests a variety of
island’s lush greenery and turquoise lagoon.
indulgent gastronomical experiences. Dine in one of Vakkaru’s six restaurants and two bars,
The beach villas are hidden under towering
savor excellent wine at Vakkaru Reserve, or enjoy
palms, offering guest privacy and sanctuary
a meal amidst the Maldives’ stunning nature
from the glistening equatorial sun. There
with a unique destination dining experience.
is variety among the 54 beach villas and residences to accommodate guests’
Amaany
preferences in the number of rooms, area, and
Amaany serves a delightful beachfront breakfast
pool size. Easily take a refreshing dip in the
with a choice of indoor or outdoor seating. Start
ocean or pool as all beach villas have private
the day grazing on Amaany’s diverse buffet
beach access and a pool or plunge pool.
serving fresh fruits, pastries, charcuterie, and hot stations with omelets and other savory morning
The overwater villas stretch above Vakkaru’s
favorites made to order. On selected nights,
crystalline lagoon. The overwater villas offer
Amaany is open for themed dinner buffets.
stunning views and direct lagoon access. During
Vakkaru Maldives, A Secluded Sanctuary in the Heart of Baa Atoll By: Olivia Persson
Vakkaru Maldives is a secluded island in one of
booking, guests can select a villa according
Vakku
to their size, view, and pool preference.
Vakku is Vakkaru’s signature restaurant serving
Relax on the private outdoor deck to take
fresh seafood, the local catch of the day, and
in the unparalleled natural surroundings.
excellent grilled meats. The popular open-
the Maldives’ most popular and pristine regions,
air restaurant creates a lively yet elegant
Baa Atoll. Distanced from nearby islands, Vakkaru
The Vakkaru Overwater Residence is an impressive
is a private tropical escape for couples, friends,
four-bedroom residence, perfect for friends or
and families. The lush island is a former coconut
families seeking a private escape. The residence
Onu
palm plantation with over 2,000 mature palms
sits secluded at the end of Vakkaru’s weaving
Onu serves South East Asian flavors for dinner.
surrounded by a vast turquoise lagoon with
jetty with a private infinity pool, plunge pool,
Enjoy Onu’s zesty and tropical flavors in
unique blue holes home to mesmerizing coral
spa treatment area, private butler, and chef.
the beautiful contemporary dining room or
reefs. The atmosphere of Vakkaru Maldives is
The four bedrooms are spacious with ensuite
outdoors under towering coconut palms.
atmosphere for a refined dining experience.
elegant but relaxed, allowing guests to have a luxurious holiday with their toes in the sand.
Arrive The journey to Vakkaru Maldives is a memorable experience in itself. Fly over the Maldives’ ombre turquoise hues in a convenient 30-minute seaplane ride from Velana International Airport. Enjoy light drinks and snacks while awaiting the flight in Vakkaru Maldives’ spacious private lounge.
30
31
hoteliermaldives.com
Vakkaru Maldives
Isoletta
coconut plantation, Anguru means “fire from a
Isoletta is a whimsical poolside restaurant
burnt coconut shell” in the Dhivehi language.
serving Italian flavors for lunch and dinner.
In the old days, coconut shells were used for
Enjoy a wood-fired pizza, indulgent pasta,
fire and cooking in the traditional Maldivian
or fresh salad in a relaxed atmosphere.
kitchen. Housed in a semi-open gazebo
Lagoon Bar Lagoon Bar sits above Vakkaru’s aquamarine
with a thatched roof near the main pool, this exclusive outlet seats up to 10 diners and serves an à la carte lunch and set dinner menus.
lagoon, serving sushi, sashimi, and fresh Asianinspired canapés during lunch and dinner.
The latest addition to Vakkaru’s exciting
Lagoon Bar is one of the best spots on the island
culinary offerings, Anguru Teppanyaki creates
to watch the sunset and enjoy the sky’s blood-
a deliciously interactive dining experience,
orange hues as the sun dips below the horizon
where diners watch the talented chefs slice,
while sipping on a refreshing craft cocktail.
dice and sear right before their eyes.
Cabana
Vakkaru Reserve
Cabana is a poolside bar serving refreshing juices,
Vakkaru Reserve is the island’s stunning wine cellar,
tropical cocktails, cold beer, and light snacks.
home to one of the Maldives’ most impressive
Anguru Teppanyaki Drawing inspiration from the island’s past as a
collections of hand-picked wines, extending over 600 labels. The resident sommelier hosts wine tastings and degustation dinners upon reservation.
Destination Dining Vakkaru also offers guests unique destination dining experiences to enjoy a meal amidst The Maldives’ natural beauty. Wake up to a floating breakfast of fresh fruit, pastries, and classic breakfast dishes overlooking the ocean in your villa’s private pool. Adventurous souls will enjoy the Castaway picnic on a secluded sandbank. Down to earth guests can dine alfresco in the island’s organic garden for a meal made with freshly harvested vegetables and herbs.
Play Vakkaru Maldives may be secluded, but the island has plenty of experiences and entertainment options for guests. Explore the kaleidoscopic coral reefs, play a competitive tennis match, or watch a film under the stars in the Jungle Cinema.
Splash Splash is Vakkaru’s watersports, dive, and excursion center. Explore the Maldives’ lively 32
33
hoteliermaldives.com
Vakkaru Maldives
underwater world by diving or snorkeling among
encouraging outdoor exploration, culinary
coral reefs, turtles, manta rays, and other majestic
skills, and exposure to Maldivian culture.
mega marine fauna. Adventurous guests will enjoy thrilling watersports including jet skiing,
Rejuvenate
wake boarding, kite surfing, and parasailing.
The Maldives is a wellness destination.
Fishing enthusiasts can learn traditional Maldivian
The archipelago’s serene islands and
fishing techniques while catching big game.
vast seas inspire a sense of tranquility.
Alternatively, guests can explore Vakkaru’s lagoon
Vakkaru Maldives encourages guests to
on a standup paddleboard, kayak, or snorkel in
rejuvenate with treatments at Merana Spa
one of the island’s unique biodiverse blue holes.
or time spent at the Wellness Center.
Jungle Cinema
Merana Spa
Immerse yourself in a cinematic universe at
Merana Spa follows a holistic approach to
Vakkaru’s outdoor Jungle Cinema. Watch a private
wellness with rejuvenating mind and body
screening of your favorite film cozied up on bean
treatments. The spa menu includes a diverse
bags under lush palms. Enjoy popcorn or even
variety of massages, facials, and body treatments
book the jungle dinner and movie experience.
by expert practitioners. Guests can also book
Sports Field
a personal consultation and customized Ayurvedic treatments, or go on a sound healing
Stay active and competitive while on holiday
journey with singing bowls to reach deep
by challenging your loved one or friends to
relaxation and connect the mind and body.
a football, tennis, padel tennis, or volleyball match. Vakkaru Maldives has two state-of-theart floodlit tennis courts, a padel court, and a football court. Guests can play beach volleyball with their toes in the sand. Play for fun or improve your tennis technique with the resident tennis coach from Tipsarevic Luxury Tennis academy.
The Coconut Club The Coconut Club is a fun recreational space
The Wellness Center
for guests to relax and play table tennis, pool,
The Wellness Center is a wellness oasis equipped
foosball, and board games. The Coconut
with a warm Jacuzzi, cold plunge pool, sauna,
Club is also home to a cozy library perfect for
steam room, and changing room overlooking
a quiet moment or to get some work done.
the open ocean. It is open and complimentary
The Parrot Fish Club
to all resort guests over the age of 16.
The Parrot Fish Club is a play area and activity
Vakkaru Maldives is an elegant, secluded sanctuary
hub for children aged 3 to 12 tears. The indoor
for loved ones to relish in each other’s company
and outdoor play area inspires little ones’
while enjoying delectable cuisine, exciting
imaginations with an open-air arts & crafts
adventures, and rejuvenating wellness treatments.
area, a stage, a reading area, a sandpit, a
The island’s unparalleled natural beauty inspires
jungle gym, and a kid’s swimming pool with
guests to slow down, live in the present moment,
mini sun loungers. The curated daily program
and collect memories to cherish for years to come.
Vakkaru Maldives is an elegant, secluded sanctuary for loved ones to relish in each other’s company while enjoying delectable cuisine, exciting adventures, and rejuvenating wellness treatments.
offers an array of fun and educational activities 34
35
hoteliermaldives.com
Ecoboo Hotel
has taken steps to reduce their carbon footprint.
Grounded in Sustainability Ecoboo Maldives has taken numerous steps on its path to sustainability. Harnessing the Maldives’ equatorial sun, the hotel generates electricity using solar panels. Ecoboo Maldives also actively conserves water and has implemented waste management and recycling programs. Ecoboo’s commitment to sustainability is evident in the hotel’s design. Bamboo, a durable renewable resource that grows quickly with
manager from the planning stages until operation.
little water, is used throughout the hotel’s
Ecoboo Maldives was guided by the principles
interior design and furniture. The bamboo
of the GPM P5 Standards for Sustainability in
interior creates a warm and inviting atmosphere.
Project Management. Hugo drew on his academic
Used as flooring, wall covering and furniture
background and project management experience
throughout the common area and guest rooms,
in the Maldives to bring to life Ecoboo Maldives,
the hotel features nearly 35 km of bamboo.
a property that uses ecological construction to accentuate the Maldives’ natural beauty.
Ecoboo Hotel Balancing Luxury and Sustainability
Hugo believes sustainability is not a trend, but it is the only pathway forward. He feels an obligation to lead by example and inspire others to implement projects with a sustainable focus.
Ecoboo Maldives is an eco boutique hotel located in V.Thinadhoo in the beautiful Maldivian archipelago. Ecoboo Maldives is committed to sustainability and the use of renewable resources. As a coral island nation, the Maldives is vulnerable to the consequences of climate change such
Hugo Pedrosa, Ecoboo Project Manager
as rising sea levels and extreme weather events. Ecoboo Maldives feels a responsibility to protect the Maldives’ beautiful natural environment and
The sustainable initiatives enhance the feeling of luxury at Ecoboo Maldives. The rooms are
Hugo holds an MBA in Business and Administration
spacious and tropical, designed to blend in with
and another MBA in Green and Sustainable
the natural surroundings. Guests can enjoy a
Project Management. He is also certified
variety of outdoor activities, including snorkeling,
in Green Project Management by GPM, an
diving, island-hopping, sunset cruising and
association recognized by the United Nations.
fishing. Ecoboo offers a range of dining options, including Acqua Lounge, the main beachfront
Before embarking on the Ecoboo project, Hugo
restaurant and Sol Terrace, the rooftop bar.
was well aware of the peculiarities the Maldives’ unique geography poses to project logistics.
36
The Ecoboo project manager: Hugo Pedrosa
Hugo first came to work in the Maldives in 2018
Ecoboo’s sustainable ethos was steered by
as a Project Manager for the safari boat Safira
Hugo Pedrosa. He was the property’s project
Maldives (2018-2020). During two years he 37
hoteliermaldives.com
Women in Hospitality: Nashra Hassan
carried out Safira’s finishings, product testing and operational launch. Hugo then oversaw another boat project for a year (2022-2023) in which a cargo boat was converted to a safari boat with 8 guest rooms, a restaurant, and a bar, under the name Ecoboo Cruise. Hugo believes sustainability is not a trend, but it is the only pathway forward. Hugo feels an obligation to lead by example and inspire others to implement projects with a sustainable focus. Hugo Pedrosa is now the Operations Director of the hotel group that includes Ecoboo Maldives and a safari boat Ecoboo Cruise. Ecoboo Maldives offers a unique and memorable vacation that combines adventure, relaxation and a connection to the natural environment in one of the most pristine destinations in the world. At Ecoboo guests can rejuvenate in the Maldivian isles and be assured that their carbon footprint is minimized.
Women In Hospitality: Nashra Hassan By: Olivia Persson
Nashra Hassan (Nattu) is the Deputy Director of Brand Communications and Digital Marketing for Pulse Hotels and Resorts. Hotelier Maldives spoke to Nattu about her career, hotel marketing and the impact of digital marketing on Maldives’ destination marketing. HM: Please tell us a little bit about yourself and your career. Nashra Hassan: My name is Nashra, but everyone knows me as Nattu. I am the Deputy Director, Brand Communications and Digital Marketing for Pulse Hotels and Resorts. I started as a science student and wanted to build a career in a related field – I studied science until my A-Levels, and then I just switched! I am lucky enough to have received the support and encouragement from my family to conquer this field – where I now have a Bachelor’s and a Master’s Degree in tourism
38
39
hoteliermaldives.com
and hospitality management and more than
The Jewellers’ Island of Rinbudhoo
always good to read and learn and adapt.
five years of experience in the industry. HM: Are you particularly proud of an HM: What does your role as Deputy Director, Brand
accomplishment in your career?
Communication and Digital Marketing entail?
NH: There are a lot of daily accomplishments
NH: As the Deputy Director of Brand
that add up, but one of the most incredible
Communication and Digital Marketing, my
moments in my career was when Nova Maldives
scope of work is really exciting. I contribute to
launched – it’s a property that my team and I
various areas, including the online and offline
got to work on from its inception, and to see
marketing strategy. I ensure that our brand
it slowly coming to life and building a brand
voice and visuals are consistent throughout
voice and image is extremely rewarding.
our collaterals and communications. HM: How is Pulse Hotels & Resorts HM: How has digital marketing
inclusive to female employees?
impacted Maldives’ image?
NH: There is a remarkably high percentage
NH: Digital Marketing is vital to Maldives tourism
of women within the Pulse Hotels & Resorts
because it puts us on the map and the search
team. The company demonstrates inclusivity
engine result pages of the rest of the world!
and empowerment for women. I am incredibly
Maldives has built a reputation as a world-class
grateful to belong to a group where we
tourist destination for such a remote island
are fully supported and encouraged to
nation. However, there are still a lot of people
shine in our specialization areas.
who don’t know much about the Maldives. It’s a lot more than just beautiful beaches and villas. The Maldives has so much more to offer, from bucket-list experiences to exciting adventures. This is why Digital Marketing and SEO are important to us as a destination and as individual hotels and resorts to stand out. HM: What is the most rewarding and challenging part of your position?
I am incredibly grateful to belong to a group where we are fully supported and encouraged to shine in our specialization areas. Nashra Hassan, Deputy Director of Brand Communications & Digital Marketing for Pulse Hotels and Resorts
is an island known as the Jewellers’ Island. Famous for its highly skilled silversmiths, the people of Rinbudhoo have been making jewellery for hundreds of years now. According to the legends, the craft was brought to
NH: The most rewarding part is seeing things
the island by the personal jeweller of a ruling king
come to life – the results! Digital marketing
centuries ago. The jeweller was exiled to the island
campaigns that begin as a draft on a google doc
HM: What advice do you have for young
of Rinbudhoo for stealing treasures from the royal
or an email come to life in the form of impressions,
women interested in hotel marketing?
palace. In exchange for food and shelter on the
traffic and conversions, logos and collaterals.
NH: As women, there are always more challenges
island, he taught the islanders the art of making
than opportunities, but steadfastness and
jewellery. Silversmiths in Rinbudhoo use simple
As with all jobs, there are challenges. Some
consistent hard work will get you ahead. There
tools to create intricate pieces of jewellery. Most
campaigns don’t perform as well as expected,
is always room to grow, learn, and adapt.
of the tools are made locally on the island. While
and sometimes, you don’t know the reason!
Find out what you are good at, harness your
silver, gold, and precious stones are sourced from
The ever-changing algorithms are one of
strengths and be the best at exactly that!
neighbouring countries, the islanders use a variety
the biggest challenges, especially in social
40
The Jewellers’ Island of Rinbudhoo
Within the turquoise waters of Dhaalu Atoll
of local materials such as shells, wood, sea glass,
media marketing. What works one day might
Always surround yourself with people who share
not work the next—puzzling! However, it’s
your passion, and motivate and encourage you.
pearls, and corals to make beautiful jewellery.
41
hoteliermaldives.com
One family that has been making jewellery for
The Jewellers’ Island of Rinbudhoo
made from gold or silver with gold plating.
The people of Rinbudhoo are artists by nature.
generations now is the family of Adam Shareef
For a small population of 590 people, all families
(Adambe). Adambe’s father and grandfathers were
To showcase the fine jewellery made by the
in Rinbudhoo have members who are skilled in
talented silversmiths who passed down the craft
silversmiths of Rinbudhoo, several exhibitions
some sort of art. Some of the arts and crafts
to him and his brothers. It was his father who taught
are held on the island and in collaboration
popular among the people of Rinbudhoo include
him the skill when he was just fifteen years old.
with nearby resorts. In 2022, jewellery from
Roanu Veshun and Fangi Viyun. Roanu Veshun
Rinbudhoo was showcased at Baglioni Resort
is the traditional craft of making coir rope from
Maldives, a five-minute speedboat ride from
parts of the coconut palm. Fangi Viyun is the art
the island. At such exhibitions, along with
of palm weaving used for roofing. Rinbudhoo is
displaying many beautiful pieces of jewellery,
famous for its ‘Ras Roanu’ which is made from
artisans also showcase live jewellery-making
coconut husk. Mostly popular among women,
to offer guests a glimpse of the art.
Roanu Veshun is a skill that has been passed
Now at fifty-seven years old, Adambe is one of the finest silversmiths on the island of Rinbudhoo. In the early 90s, he moved to Malé City. He currently works at a jewellery shop in the heart of Malé along with many talented young silversmiths from Rinbudhoo.
down for generations. Coir rope is traditionally used in boats, the construction of traditional houses and to make joali, traditional hammocks.
Adambe started making rings. For every ring he made, his father would examine the ring, take the stone out and crush it. Day after day. He shared one incident where he had made an exquisite ring with intricate floral designs on it with a stone. Quite impressed with himself, Adambe went to show his father the ring, only to have him look at it carefully,
For a small population of 590 people, all families in Rinbudhoo have members who are skilled in some sort of art. Some of the arts and crafts popular among the people of Rinbudhoo include Roanu Veshun and Fangi Viyun.
remove the stone and crush it. That was the day
Born and raised in Rinbudhoo, Haathim Ibrahim
he cried for hours, feeling hopeless and like he
worked hard to educate the younger generations
would not be good enough. However, later his
on making jewellery. He focused on cultivating
Rinbudhoo is popular among guests looking to
father returned home and told Adambe that he has
the craft among the youth to create jewellery
experience a calm island lifestyle. Popular for
mastered the skill and makes beautiful jewellery.
that depicted the rich culture and history of the
its unspoiled beaches, pristine lagoons, and
Maldives. Haathim got into making jewellery at
coral gardens, guests from nearby resorts love
Now at fifty-seven years old, Adambe is one of the
sixteen and has the same passion for it at forty.
to travel to the island for day trips to experience
finest silversmiths on the island of Rinbudhoo. In
During his ten years as the President of Rinbudhoo
the local culture and Rinbudhoo hospitality.
the early 90s, he moved to Malé City. He currently
Council, Haathim promoted various arts and
works at a jewellery shop in the heart of Malé
crafts of Rinbudhoo with a focus on jewellery
along with many talented young silversmiths
making. He wanted jewellery-making to be a field
from Rinbudhoo. Besides making jewellery,
individuals could study and become certified.
Adambe is highly skilled in stone carving. He
Through this, he collaborated with Maldives
has worked on many intricate stone carvings
Polytechnic and conducted a series of classes
depicting traditional designs of the Maldives.
where he taught the art of making jewellery. Haathim is passionate about helping preserve the
42
Adambe’s brother Amir is also one of the most
history and culture of the Maldives and creating
talented jewellers in Rinbudhoo with decades
Maldivian-inspired jewellery. He is skilled in
of experience under his belt. Amir’s finest works
making the popular goh-fahtarubai (traditional
include the traditional fahtaru bai, which is a
silver waist chain worn typically by women),
traditional necklace worn by women, typically
necklaces, bracelets, stone rings, and earrings. 43
hoteliermaldives.com
What’s Stopping Travellers from making the Sustainable Choice
say they lack credible information to make
respondents want travel companies to offer more
more sustainable choices. For instance, 75%
sustainable choices, up from 66% last year.
of travellers surveyed want to have local authentic experiences, but 40% said they
Perception of Cost
don’t know where to find tours or activities
The perception of the cost of sustainable travel
that give back to the community.
is not consistent among travellers. The conscious choice, even if it is more expensive, is worth it for
This raises the question of whether the burden
43% of respondents. On the other hand, 49% of
of sustainable choice should fall on the tourist.
respondents consider sustainable travel to be
Travelers are already experiencing decision fatigue
too expensive, up 11% from last year. Indicating
after planning a trip. Deciding on a destination,
that with the energy crisis and inflation, paying
the itinerary, accommodation, transport and
more for sustainable travel may not be a priority
activities requires substantial research. On
among some travellers. 47% of respondents
top of that, researching the option with the
would like tips on how to travel sustainably
least impact on the planet is overwhelming.
on a budget and 49% (up 12% from last year) would like financial incentives like discounts as
What’s Stopping Travellers from Making the Sustainable Choice?
Travelers feel a responsibility to make more sustainable choices to safeguard the planet for future generations. Booking.com gathered
a reward for opting for the sustainable choice. It is clear that travellers are seeking and open to sustainable travel but obstacles hinder their choices. Travel companies, destinations and properties can make sustainable travel the easy choice with credible information and financial incentives.
insights from over 33,000 travellers from 35 countries to compile their eighth annual
Instead, consumers want to search and filter
sustainable travel report. The report highlights that
sustainable options. 65% of respondents said they
travellers’ desire eco-friendly travel but that cost
would prefer accommodation with sustainability
and lack of credible information hinder action.
certification and 59% want to be able to filter sustainable accommodation next time they book.
The urgency to act now is increasing. This year 74% of the travellers surveyed felt a responsibility
Aware of the deceptions of greenwashing, 39%
to make more sustainable choices, up from 66%
of respondents reported not trusting that travel
last year. Overall, 80% of respondents note that
options labelled sustainable have less impact
traveling more sustainably is important to them.
on the environment. 69% of respondents would
Despite a majority of travellers placing a high
like to know what criteria are used to determine
importance on sustainability, there are barriers
a property’s sustainability. Travelers are feeling
that hinder action. The two primary obstacles
a clash in that they want travel companies to
are lack of information and perception of cost.
take on the burden of researching the most
Lack of Information Despite good intentions, 44% of travellers 44
Despite good intentions, 44% of travellers say they lack credible information to make more sustainable choices. For instance, 75% of travellers surveyed want to have local authentic experiences, but 40% said they don’t know where to find tours or activities that give back to the community.
sustainable option but at the same time have hesitancies trusting their authority. Despite the contradiction, overall 74% of survey 45
hoteliermaldives.com
Best New Plant-Based Eats
OFFICIALLY IN MALDIVES
Best New PlantBased Eats in Maldives Resorts
In recent years, the trend of vegan and plantbased diets has been on the rise, driven by concerns over animal welfare, environmental impact, and the health benefits. This shift towards plant-based eating has not only impacted the food industry, but also the hospitality industry. The Maldives is not an exception. More resorts are introducing new menus to vegan travelers in Maldives. Vegans in Maldives can enjoy their stay without compromising their dietary preferences. Hotelier Maldives identified four resorts with new menu options for plantbased people and vegans in Maldives.
46
47
hoteliermaldives.com
Best New Plant-Based Eats
The Westin Maldives Miriandhoo
Pullman Maldives Maamutaa
OZEN RESERVE BOLIFUSHI
W Maldives
The Westin Maldives Miriandhoo Resort recently
The Phat Chameleon restaurant at Pullman
OZEN RESERVE BOLIFUSHI recently partnered
Until October 2023, W Maldives is hosting a Vegan
unveiled its new plant-based Eat Well menu. The
Maldives Maamutaa resort recently updated
with Elena Spa Company to launch a wellness
Pop-Up with celebrity Chef Priyanka Naik. The “Go
new menu, curated by guest chef Suresh Baabu,
its plant-based menu to delight vegetarians
plant-based menu featuring fresh and locally
W-egan” menu includes dishes like Spiced-up
is inspired by global flavors but incorporates
and vegans in Maldives. The Phat Chameleon
sourced ingredients. The menu aims to promote
Watermelon Mint Salad in Tahini Lemon Crema,
locally sourced ingredients. Plant-based guests
is the only plant-based restaurant in Maldives
wellness, healthy eating and sustainability. Vegans
Double Textured Spicy Blistered Eggplant in
can enjoy a delectable culinary experience with
with a live kitchen. Many of the ingredients are
in Maldives can expect light refreshing salads and
Peanut Sauce and Chili Sesame Dressed Charred
dishes from around the world such as Peruvian
cultivated on the island. The dishes and even their
hearty main courses. The menu was developed to
Sweet Potato with Fresh Coriander & Toasted
ceviche, Spanish-style almond salmorejo soup,
seasonings are made in-house from scratch.
compliment ELE|NA Spa’s wellness therapies to
Almonds among other must-try dishes for vegans
Middle Eastern nachos and Thai-style baked
Vegetarians in Maldives enjoy the butternut
promote holistic health for the mind and body.
in Maldives. Chef Priyanka developed two starters,
cauliflower. The new menu is in line with the
tortellini, aubergine parmigiana and spinach
two main-courses and a dessert for W Maldives’
brand’s Eat Well pillar that emphasizes healthy,
and ricotta gnocchi from the new menu.
already vast vegan and vegetarian options.
nutritious, and sustainably sourced ingredients. 48
49
hoteliermaldives.com
Chef of the Month: Ronado Ramos
in it. My girlfriend was working as a manager in a
their Japanese restaurant, Tabemasu. Maldives
Japanese restaurant and encouraged me to try
is a beautiful place to work and means I can
it. I wanted to impress her and show I was willing
support my family financially. I’ve now been here
to give it a go. She helped me get a junior role in
eleven years and it’s become my second home.
one of the restaurant’s other branches. This was in 2005 at Kitaro Japanese Restaurant Philippines. I
HM: What was the best piece of advice you
quickly saw why she had pushed me; it was a great
have been given in your career to date?
atmosphere; food was part of the perks, and I
RR: Always be humble. It was advice I was
enjoyed the work. Now cooking is my passion.
given at the start of my career by a head chef in the Philippines. He said to never
I learned all my skills while working. The restaurant
get big-headed by a property or title, but
trained me first in the hot kitchen and then the cold
always stay down to earth and keep learning.
kitchen and finally sushi. After six months, they saw
Learning is the way to grow your career.
I was progressing, so I was sent to other branches to cover sick leave and holidays, which gave me more insights before getting a fixed kitchen. HM: Who has had the greatest influence on your career to date? RR: My girlfriend, who is now my wife. Without her pushing me, I would never have started. The other is Master Chef Hiroyuki Terada who I follow on YouTube. He has been a big influence throughout
Chef of the Month: Ronando Anievas Ramos By: Janet Smailes
my career for new ideas and inspiration. Ronando Anievas Ramos is a Sous Chef of Japanese Cuisine at Le
Ronado Ramos, Sous Chef of Japanese Cuisine at Le Méridien Maldives Resort &Spa
HM: What do you enjoy the most / find the
Méridien Maldives Resort & Spa
most rewarding about being a chef? RR: Three things; first being part of a strong
HM: What do you consider are the greatest
Growing up in a small town near Manila in the
and organised team that supports each
challenges to working in a kitchen?
other. Second, building a team that makes
RR: Time and heat. Often you want more hours in
everyone love what they do, and third,
a day, especially when you are putting together
receiving great feedback from guests.
special dishes in high season. There is pressure to
northern part of the Philippines, Ronando didn’t have an interest in the culinary profession. When leaving school, his sole goal was to earn money to help support his family. Ironically, his first job was as a kitchen steward, which he only worked for three months. Ronando worked in a factory and drove for six years before he was encouraged to explore the culinary world which led him to the
exceed the guests’ expectations and that takes HM: What enticed you to the Maldives
extra effort to make everything perfect. Also,
and your current property?
the heat in some of the hot kitchens. Especially
RR: One of my wife’s colleagues had moved to
when you are behind a Teppanyaki table.
the Maldives and was looking for a sushi chef. He recommended me, and I arrived in 2012 to join
HM: There are numerous areas to
Kuramathi Resort. I then moved to Kandolhu and
master within a kitchen, what drew you
development over the past 11 years in Maldives.
then Kurumba for four years. I was looking for the
to specialise in Japanese cuisine?
next challenge when I saw Le Méridien advertising
RR: I started my career in a Japanese restaurant,
HM: What drew you to the culinary field
for a Japanese Chef. Marriott is a big international
so it was a logical progression. I have worked
brand and offers a lot of opportunities, so I was
in other sections, but I asked to specialise in
very happy to be selected. I joined the property
sushi as I love the attention to detail it requires
in 2021 just after it opened. I am now in charge of
in both preparation and presentation. I learned
Maldives as a sushi chef. Hotelier Maldives spoke to Ronando about his journey and his career
and where did you learn your skills? RR: Initially, I hated cooking and had no interest 50
Always be humble. It was advice I was given at the start of my career by a head chef in the Philippines. He said to never get big-headed by a property or title, but always stay down to earth and keep learning.
51
hoteliermaldives.com
Chef of the Month: Ronado Ramos
Teppanyaki when I went to Kandolhu and now
HM: What piece of advice would
I am incorporating the finesse of sushi into the
you give to aspiring chefs?
way we are plating our teppanyaki dishes.
RR: Be humble, love your passion and always believe in yourself.
HM: What has been the highlight of your career to date?
HM: How do you use social media? Is it a
RR: There isn’t a single thing that stands
beneficial resource or a distraction?
out. I’ve worked with some great chefs in
RR: It’s very beneficial as you can get new
stunning locations. In 2018, I won a silver
ideas that help you a lot. It also helped me get
medal for a creative Asian dish at Hotel Asia.
both the Kurumba and Le Méridien position.
HM: What do you consider are upcoming
HM: What is your favourite ingredient
food trends that chefs should be aware of?
to work with and why?
RR: Guests can have so many food
RR: Sake wine, mirin and soy sauce. They are the
preferences for diet and allergies. Chefs
main ingredients for sauces in Japanese cuisine.
need to learn how to create a variety of
Soy sauce is the main one for me as it is versatile.
healthy dishes to give guests choice. HM: Do you have a favourite / HM: Tell us a unique / interesting
signature recipe to share?
fact about yourself?
RR: Certainly, it is Hamachi Flambé, with
RR: I love to teach. It makes me happy
incorporates of foie gras, oscietra caviar,
when my team learns new things from me.
avocado puree, and micro herbs.
Also, even though I’ve been here eleven years, I still don’t like to swim in the sea! HM: What do you consider are the key attributes / skills required to become a good chef? RR: Patience, a good attitude, and selfconfidence are all essential. As a teppanyaki chef, attention to detail is extremely important as you need to create perfect dishes in front of the guests, so you need to be able to assess the doneness of the meat and fish with just the touch of a spatula. You also need to be able to interact with the guests and put on a show which is where self-confidence is important. HM: Where do you see yourself in the next 5 years and what is your career goal? RR: My current goal is to become Chef de Cuisine within the next two years. After that, I will set a new goal. My long-term goal is to start a small food business with my wife.
52
Hamachi Flambé Recipe Ingredients: • 20gm sushi rice • 30gm hamachi (Japanese amberjack) • 10gm foie gras • 10gm avocado puree • 5gm oscietra caviar • 1pc lemon • 1tbsp salt • 30ml vodka • wasabi, ginger, micro herb for garnish SHARI SAUCE • 300ml Mizkan vinegar • 20gm salt • 60gm brown or white sugar Method: • Put the vinegar with the sugar and salt in a saucepan on low fire. • Mix all together until the sugar has dissolved. • Set aside. SUSHI RICE • 500gm Japanese rice • 150ml Shari sauce Method: • Wash rice at least 4-5 times until the water becomes clear. • Cook the rice. • Mix the cooked rice with the shari sauce at least two times every 5 minutes. • Set aside.
TO BRING THE DISH TOGETHER Method: 1. Slice the fish (Hamachi) against the grain to obtain slices 4 inches (10cm) long, set aside. 2. Slice the lemon into a flat circle. 3. Slice foie gras in a small dice. 4. Shape the sushi rice into small oblong balls and cover with a fish (Hamachi) slice. 5. Put the fish (Hamachi) on a clean stainless tray and add the foie gras on top then lightly seared using a flame torch. 6. On a plate, spread the fine salt in the middle, and put the sliced lemon on top. 7. Put the Hamachi with foie gras on top of the lemon. 8. Add the avocado puree and oscietra caviar next to the foie gras. 9. Garnish with micro herbs. 10. Put and spread the vodka on the side of the fine salt. 11. Light the vodka on fire using the flame torch. 12. Served with soy sauce, wasabi and pickled ginger on the side.
AVOCADO PUREE • 1pc avocado • 10ml lemon juice • Pinch of salt and pepper Method • Mix all together until it becomes a smooth cream. • Put it in a piping bag. • Set aside.
53
hoteliermaldives.com
10 Effective Cost-Saving Strategies for Hotels
What is Cost Control in a Hotel?
In summary, cost control is important
When we talk about cost control in the hotel
in hotels for several reasons:
industry, we typically refer to the management of expenses and the optimization of resources.
Profitability: Hotels are businesses and, like any
By diligently managing costs, hotels can
other business, their ultimate goal is to make a
ensure profitability and financial sustainability.
profit. By controlling costs, hotels can reduce
Cost control challenges can vary from hotel
their expenses and increase their bottom line.
to hotel, depending on the market segment, location, and star classification, but most
Competitive advantage: Cost control can also
hotels face similar issues. As indicated by a
provide hotels with a competitive advantage.
recent study by Statista, hoteliers highlight the
By reducing costs, hotels can offer better rates
wider economic situation as the next biggest
to guests, enabling them to better position
challenge (48%), followed by staff acquisition
themselves to budget-conscious travellers. This
and retention (43%) and cost of staff (42)%.
can help hotels attract more guests and compete more effectively with other hotels in the area.
Before digging further into why cost control is important for hotels, it is important to follow a
Sustainability: When mitigating waste and
structured approach with clearly defined steps
conserving resources, hotels can reduce
that help to make well-informed decisions:
their environmental impact and operate in a more sustainable manner. This can be
• Identifyizvvng expenses: All expenses incurred
attractive to guests who are environmentally
by the hotel are identified and categorized.
conscious and may choose to stay at hotels that prioritize sustainability.
10 Effective Cost-Saving Strategies for Hotels By: Patrick Landman
• Establishing benchmarks: Allows you to Inflation, labour issues, and rising cost to meet
compare results vs. other similar hotels.
the needs of an increasingly tech-savvy and
Operational efficiency: By eliminating unnecessary expenses and streamlining
sophisticated guest journey. Is there anything
• Analysing expenses: Identifying
processes, hotels can improve their operational
more pressing on the minds of hoteliers,
outliers that require further review.
efficiency and provide better service to guests.
thinking about how to bring down their hotel`s
• Implementing cost-saving measures: Based
Clearly, cost control is an important aspect
cost and keep their business afloat? With an
on the analysis, cost-saving measures are
of the hotel and hospitality management
ever-increasing amount of cost-associated
implemented in the areas where costs can be
industry that enables hotels to gain a
challenges in our industry, this topic couldn’t
reduced without affecting the quality of service.
competitive edge over their competitors.
preventing them from having sleepless nights
have been addressed at a better time. • Monitoring expenses: The hotel’s expenses From our perspective as a hotel management
are continuously monitored to ensure that
company, we see both challenges as well as
the cost-saving measures are effective.
opportunities for hoteliers. The key is taking action the right initiatives that truly make a difference.
Why is Cost Control so Important for Hotels?
Cost can always be reduced, but how does it
It´s clear that optimal control of cost helps hotels
impact your day-to-day operations, and how
to run a profitable and sustainable business
does this reflect on your guest experience?
model. However, there are many aspects that
in an adequate and timely manner, prioritising
should be considered to obtain the best results. 54
55
hoteliermaldives.com
10 Effective Cost-Saving Strategies for Hotels
How can Hotels Cut Costs? 10 Strategies with Examples to Control Cost:
reducing operational inefficiencies and at the
1. Invest in the Right Tech Stack
a few practical examples, hotels can focus on:
delivering exceptional guest service.
by segmenting guests based on factors such
same time enhancing guest experiences. To give
Hotels should invest in a comprehensive
• Create better email marketing campaigns:
Marketing
as booking history, preferences, and interests,
By choosing the right marketing tools, such as
hotels can create personalised offers and promotions that are more likely to drive bookings.
technology stack focused on managing
Front Office
a robust CRM system, hotels can capture and
guest data, streamlining operational
A good technology stack can greatly reduce
store guest data from all distribution channels.
processes, and reducing operating costs.
inefficiencies and speed up operational processes
This data can include guest preferences,
• Get more feedback and turn it into actionable
at a hotel front desk. By automating tasks such
booking history, and guest feedback, which can
insights: hotels can send automated surveys
Unfortunately, many hotels are lagging behind
as check-in, check-out, room assignments,
be used to personalise the guest experience,
and feedback forms to guests after their stay,
when it comes to technology investment,
and payment processing, hotels can streamline
offer targeted promotions, and improve guest
helping to gather valuable feedback and insights
despite accelerated digital growth seen in other
their front desk operations, reduce wait times,
loyalty. Without this valuable data, hotels will
into guest satisfaction, which can be used to
industries (McKinsey). The reliance remains heavily
and improve the overall guest experience.
struggle to make informed decisions which will
improve the guest experience and drive loyalty.
directly result in lost revenue opportunities.
on manual processes, outdated systems, and
• Upselling and cross-selling: track guest
disjointed software solutions, which can lead to
For example, with a comprehensive Property
inefficiencies, errors, and poor guest experiences.
Management System (PMS), hotels can
Housekeeping
preferences and booking history, allowing hotels
This approach not only puts hotels at a
manage all front desk operations from a single
Hotels that invest in tech to streamline
to offer personalised upsell and cross-sell offers.
disadvantage compared to other businesses that
interface, reducing the need for manual data
housekeeping operations will benefit from
For example, a guest who previously used the spa
have embraced technology but also fails to cater
entry and the risk of errors. The right PMS
automated tasks such as room assignments,
during their stay can be targeted with a special
to the ever-more digitally savvy traveller of today.
can also automate processes such as room
cleaning schedules, and inventory management.
offer to visit the spa or get a discount on a wellness
assignments and inventory management
All offer a major step to help hoteliers reduce
treatment. That kind of personalization can make
To step up their game, hotels should invest in
to help reduce the workload for front desk
labour costs, improve cleaning efficiency, and
or break the success of an email campaign.
technology by focusing on the right priorities,
staff, giving them more time to focus on
ensure that guest rooms are always ready on time. • Content management: maintaining momentum 2. Reinvent your Marketing Strategy
is key in marketing. To maintain that momentum,
Hotels can reinvent their marketing strategy by
hotels can use tools to help build high-quality,
adopting a data-first approach and building
relevant content faster by suggesting topics,
sophisticated tools to make better-informed
keywords, and assisting with copywriting.
decisions. With the right approach, hotels can get their fair share of direct revenue and own
• Re-engagement campaigns: lastly, a CRM can
valuable guest data that provides insights
be used to identify guests who have not booked
to take their strategy to the next level.
in a while and create re-engagement campaigns to bring them back. By offering personalized
By gathering and analysing guest data from
promotions and incentives, hotels can entice
multiple sources hotels can gain insights into
past guests to return and book again. Make sure
guest behaviour and preferences. This in turn can
to offer something extra or unique, to really drive
be used to create targeted marketing campaigns
engagement and interest to make them visit again.
that resonate with their audience and drive highvalue bookings. Here are a few examples:
Important note: there are so many marketing initiatives that hotels can engage in. However,
• Better loyalty programs: by tracking guest
making sure to fish where the fish are and
activity and preferences, hotels can offer
testing different strategies before going
personalised rewards such as discounts, free
all-in on a specific idea is vital. Setting clear
room upgrades, or access to exclusive events.
objectives and prioritising the highest drivers of revenue is the way to go.
56
57
hoteliermaldives.com
10 Effective Cost-Saving Strategies for Hotels
With a laser-sharp focus on data and a clear
hotel operations and management. This not
their roles and responsibilities and become more
understanding of their audience and goals, hotels
only saves time, effort and money, but it makes
productive faster, ultimately reducing the amount
can create marketing campaigns that are both
sure every detail of the business is in optimal
of time and resources needed for training.
effective and efficient, thereby reducing costs
shape and receives the attention it deserves.
that would be spent on ineffective campaigns.
Looking at unusual expenses, scrutinizing purchases and reviewing each line item can reveal
Implement these tips to improve
opportunities for cost reductions, including small savings that can accrue over time.
At the core of everything is a CRM system, which
5. Hire & Retain the Right Staff
your onboarding process:
will be necessary to sift through and manage
As a hotel owner, you are no stranger to the
• Have a plan in place: make sure that you have
large amounts of guest data, and will be key
fact that labour costs are one of the most
a plan in place for onboarding new employees.
In addition, examining income streams is a
to maintaining momentum in your marketing
significant operating expenses of your
This plan should include a schedule of activities,
great way to assist hoteliers in identifying
actions by using automation to increase output.
hotel business. Let’s take a look at some
such as orientation sessions, training, and
opportunities to generate more revenue,
actions to take into consideration:
introductions to key team members. Having a
such as where and when to implement
plan in place will help new employees feel more
strategies to drive ancillary revenue.
3. Making Full Use of Your Hotel’s Floor Space Re-inventing hotel spaces and making full use of
Cross-Train Staff
confident and comfortable in their roles and
each area to help generate additional revenue
Cross-training your staff is not only an excellent
help them become more productive faster.
is a major trend in hospitality. By rethinking
way to ensure that you have a well-rounded team
underutilised hotel spaces such as conference
that can cover for each other when needed,
• Assign a mentor: assigning a mentor to new
distributed throughout the year, which is
rooms or even entire floors that sometimes remain
but it can also help prevent having to call in
employees is an excellent way to help them
essential to prepare for low-season periods.
inactive, hotel owners can breathe new life into
additional temporary staff if someone calls in
integrate into the team more quickly. This
their operations. For example, think of turning
sick, which usually comes at a steep cost.
person can help new employees navigate the
7. Leverage Word of Mouth
workplace, answer questions, and provide
Hotels can leverage the power of word of mouth
your event or F&B spaces into a multi-functional
By critically analysing your PnL, hotels can ensure income and expenses are evenly
workspace to create a thriving coworking
Incentivize your Staff
feedback and support. Having a mentor can
to reduce costs by increasing guest retention
environment, which remains a key audience to
By providing incentives, you can motivate
help new employees feel more comfortable in
and decreasing marketing expenses. Happy
target as remote work will continue to rise.
your staff to work harder and more efficiently,
their roles and ultimately reduce the amount
guests who have had a positive experience
which can ultimately lead to cost savings.
of time and resources needed for training.
are more likely to become repeat customers
This approach can lead to the creation
and recommend the hotel to their friends and
of fresh revenue streams, heightened
Here are two examples of
• Provide clear expectations: make sure
competitiveness, and a renewed brand appeal.
incentives you can provide:
that new employees understand their roles
The perfect opportunity to turn costly floor
• Introduce a digital tipping system: by
and responsibilities and what is expected
• Reduced marketing costs (more reliance
space into revenue-generating assets.
introducing a digital tipping system, you
of them. This can include providing detailed
on organic referrals vs. paid advertising).
can encourage guests to tip staff, which
job descriptions, performance metrics, and
can give that extra boost of motivation.
expectations for behaviour and conduct
• Increased occupancy rates
at your hotel. Providing clear expectations
through better exposure
4. Outsourcing Management & Revenue Management By outsourcing hotel management and revenue
• An upselling incentive for front desk agents:
will help new employees understand what is
management, hotels can save money and increase
by providing incentives for front desk staff
expected of them and help them deliver better
earnings generation. Outsourcing enables
to upsell room upgrades or other services,
according tl what is expected of them.
hotels to utilise experienced professionals who
you can increase your revenue without raising
specialise in areas such as revenue generation,
labour costs. For example, you can provide
6. PnL Analysis: What Goes In,
financial management, marketing, and
a bonus to front desk staff for every room
and What Goes Out
improving operational performance. Such hotel
upgrade they sell, or a percentage of the
A Profit and Loss statement (PnL) is a crucial
experts are able to assist hotels in identifying
extra revenue generated by the upsell.
report for hoteliers to analyse as it can help
areas in which to reduce costs and increase profits, ensuring a healthy bottom line.
58
reviewing it monthly with key stakeholders.
family. This can lead to the following benefits:
them cut costs and improve profitability. Improve Your Onboarding Process
Any hotel business that wishes to achieve
for New Employees
healthy financial results, should invest a good
Moreover, outsourcing allows hoteliers to focus
A well-structured and thorough onboarding
amount of time in building a well-structured
on their core competencies, while experts handle
process can help new staff members understand
profit and loss statement, and spend time 59
hoteliermaldives.com
• Higher revenue per guest (especially if word
Nika Island Resort’s Jacopo Doria
help you save costs in the long run;
of mouth has convinced guests to book addons, for example, a package or up-sell).
3. Building relationships with vendors can also help you negotiate better terms. Offering
Additionally, word of mouth can also help
to give vendors referrals in exchange for
hotels identify areas where they can improve
better rates could be mutually beneficial.
their operations and reduce costs. By actively listening to guest feedback and addressing
10. Going Green
any issues, hotels can improve the overall
Green initiatives at hotels not only have
guest experience and reduce the number
environmental benefits but can also lead to
of negative reviews or complaints.
long-term cost savings. By simply reducing energy and water consumption, hotels
8. Negotiating Lease Deals
can bring down their utility bills and save
Lease negotiation can be an opportunity
money on maintenance and repairs.
for hoteliers to review the existing terms and conditions of their current contracts
Aspects such as taking seasonality into account
and identify areas to get a better deal,
can help project possibilities to avoid excessive
such as rent calculations, charges, capital
food waste or energy use. Thinking of closing
expenditures, and guarantee amounts.
specific areas or floors of the hotel during times
However, every hotel is unique and therefore
of low demand, having a small seasonal menu
any negotiation should be diligently prepared
that prevents over-preparation of unpopular
for and overseen by a hotel asset manager
dishes, and bringing down the number of
to ensure the best possible outcome is
perishable foods in storage could all help to have
achieved, thinking both long and short term.
a significant impact on cost and sustainability.
9. Talk to your Vendors
Lastly, companies such as Too Good To Go offer
When contracts with vendors are due for
hotel restaurants the opportunity to sell food items
renewal, hoteliers get the opportunity to
at a reduced cost in order to avoid food waste.
renegotiate terms and get more favourable rates for supplies and contracts. However,
Final Word
preparation is key to being successful at
Cost-control measures are essential for hotels
renegotiating. Therefore, our hotel consultants
seeking to improve profitability and achieve
recommend following these crucial steps:
success by reducing operating expenses. As a hotel management company, we always advise
1. Research the current market prices for
building out a comprehensive strategy including
the products and services you require.
an impact analysis of cost-saving measures to
And, request rates from other players in the
guarantee guest satisfaction is not compromised.
market to compare your current rates. This
Nika Island Resort’s Jacopo Doria: Championing Eco Hotel Management
Jacopo Doria is no stranger to the Maldives. A native of Milan, Italy, he set foot on Male’s sandy roads in 1990 and was amazed by the country’s beauty upon arrival. He witnessed the Republic’s development into one of the most iconic destinations on Earth. Jacopo’s background in economic studies aligned with his passion for sports, making him an ideal fit as the Sports Manager in a holiday club in Italy. However, it was in the Maldives that his career took a twist. Club Vacanze, the pioneering Italian tour operator, offered him a starting point for his career in the world of
information will help you understand the fair
Hope these cost-reduction strategies
holiday clubs in Boduhithi. At the time, Club
market value and what rates to expect;
have given you the inspiration to turn your
Vacanze was one of the largest tour operators
hotel into a more profitable business.
and managed several properties in the Maldives.
payment schedules, and order minimums/
—
Over the years, Jacopo has worked with various
bulk discount possibilities, as this can
This article was originally published by Xotels
hotel management companies and tour operators.
2. Be open to discussing terms such as
60
61
hoteliermaldives.com
Nika Island Resort’s Jacopo Doria
Starting from 2002, he worked as a General
features a museum showcasing local cultural
poison the entire ecosystem, starting with the fish
Bellazzi, who developed Nika in 1983. He
Manager in several countries in addition to the
heritage, sustainable initiatives, and labs.
and other living organisms in the sea,” he says.
maintained a close relationship with the
Maldives, including Greece, Kenya, Seychelles,
community and even took staff members to
and Zanzibar. He returned to the Maldives from
Jacopo shares a shared vision and understanding
In fact, reducing plastic consumption at Nika Island
2003 to 2005 as the Managing Director of
with Mrs. Giovanna Bellazzi, the property
Resort has been one of the top priorities in recent
Holiday Club Maldives, the hotel management
owner, which made it possible to implement an
years. Since taking over as General Manager in
“We are trying to support Bodufolhudhoo
company of Club Vacanze, which operated
environmental sustainability protocol. The newly
February 2022, Jacopo has boosted this process.
in the best possible way. The project is to
four resorts: Boduhithi, Kudahithi, Gangehi, and
established “Nika Green Path” acknowledges the
As a result of the implemented practices, Nika
establish the first real collaboration between
Kudarah. During that time, he experienced the
existing ecological actions and encompasses
Island now saves 45,200 jam single-portion
a resort and a local island. The plan is to create
devastating tsunami of 2004 and, together with
all new coherent initiatives. All operational
packs, 33,600 plastic straws, 12,600 yogurt
a solar power plant on Bodufolhudhoo. This
his team, successfully reopened the partially
policies of the resort are designed in line with
cups, 8,500 plastic courtesy sets, 25,000 plastic
initiative will provide local job opportunities and
damaged Gangehi Resort in just 10 days.
sustainable and environmentally friendly values.
rubbish bags, and 150,000 plastic water bottles
renewable energy availability for both islands
per year. Furthermore, Jacopo is highly involved
through undersea cables,” said Jacopo.
Jacopo’s attention to nature and its preservation
in waste management and the production of
is not a last-minute interest. Working in diverse
energy for the resort through alternative sources.
countries over decades has sensitised him to the importance of sustainability in the hotel industry. His first attempt to engage guests in sustainable practices and cooperate with marine biologists took place in 1995 when he implemented a pioneering ‘Ecoclub’ at the Villaggio Mediterraneo in Alonissos, Greece.
In my opinion, the industry is growing too fast and in a non-sustainable manner. I am apprehensive that the Maldives may lose its edge as an exclusive destination. Jacopo Doria, General Manager at Nika Island Resort
Italy for training and industry exposure.
Due to the island’s conservation efforts and its magnificent coral architecture, Nika Island
“Nika Island has a very strong relationship with local
Resort was designated as the world’s first
communities. Bodufolhudhoo, with 800 residents,
“kind island” by the International Kindness
is the closest neighbour. Almost all our Maldivian
Movement last April. Travellers can truly
staff members come from there,” he says.
experience the Maldives of the early tourism era in a forward-thinking environment, thanks
This is also the legacy of the founder, Gianpiero
to the island’s commitment to conservation.
Over the years, he has developed his own entrepreneurial project with an Eco-certified
Commenting on the destination’s growth over
hotel called casaDoria (SlowLifeHotel) &
the past five decades, Jacopo states, “In my
Restaurant on the island of Crete, Greece.
opinion, the industry is growing too fast and in a non-sustainable manner. I am apprehensive
In 2017, Jacopo collaborated with bio-
that the Maldives may lose its edge as an
architecture professionals, ECO certification
exclusive destination. The many unique and
auditors, and international marketing managers
remarkable attributes of the Maldives should
to create Hotel Eco Management – HECOM.
be preserved by everyone, including locals
it, a consulting team that promotes the values
and international organisations. For me,
of sustainability and respect for nature as
the Maldives represents nature at its best,
integral parts of the hospitality business.
which clashes with the ultra-luxury trend. The competition for the top ranking is very intense.”
Jacopo returned to the Maldives once
62
again from 2018 to 2019 as the General
Another aspect of the growth trajectory that
Manager at Gangehi Island Resort & Spa.
concerns Jacopo is the environmental cost.
Currently, since February 2022, Jacopo serves
“I am also very concerned about the reliance on
as the General Manager at Nika Island Resort
plastic in hotel operations in the Maldives. The
& Spa in Ari Atoll, Maldives. This property is
delicate environment surrounding the islands
quite unique and iconic, celebrating its 40th
can easily become a junkyard. We have reported
anniversary since its founding. The resort
microplastics on deserted islands, along with other
was one of the first to open in the region and
forms of pollution. This can damage and eventually 63
hoteliermaldives.com
Maldives Predicted to be World’s Leading Luxury Destination for Investors Maldives luxury rooms command the highest ADR in the world at
$2,227
In the past 4 years, the liquidity
Industry Highlights
A recent report by JLL, exploring the evolution of global luxury hospitality, found that the once-niche luxury sector of hospitality is exploding. The demand for luxury hotels has risen with the growth of global wealth, spiking investors’ interest in the luxury hospitality industry with observed accelerating fundamental performance and rising yields. The introduction of luxury hotels can transform a destination and the country’s economy.
Tourists’ Duration of Stay in Maldives Maintains Ground
The average duration of stay for tourists in Maldives has maintained almost at the same level over the past eight months. In January 2023, the average duration of stay was an impressive 8.1 days. The average duration of stay in February dropped slightly to 8 days. From March to June, the average stay declined from 7.8 to 7.2. However, the average stay has since recovered to 7.7 by the third week of August. During the pandemic, the average duration of
The report highlighted Maldives as a case study, as
stay increased significantly. Stricter entry, travel
the epitome of global luxury travel. Maldives luxury
and quarantine requirements during this period
rooms command the highest ADR in the world
translated to less frequent international trips.
at $2,227. Over the past decade, the Maldives
Prior to the pandemic the average
For many who traveled, the extra hassle was
supply of luxury hotel rooms has grown steadily.
duration of stay in 2019
compensated with longer holidays. In the Maldives,
Currently, luxury hotel rooms account for 35.9% of the destination’s supply. However, including
6.3 days
the average duration of stay in 2021 and 2022 increased to 8.8 days and 8 days, respectively.
ultra-luxury rooms, the figure is over 40%.
Maldives’ Luxury and Ultra-Luxury Hotel Supply
of luxury hotels totals
$810m
The average duration of stay in January 2023
8.1 days
Prior to the pandemic, the average duration of stay in 2018 and 2019 was 6.4 and 6.3 days, respectively. The trend observed this year of slowly decreasing average stay as the year goes on is not normally observed in the Maldives. The average duration of stay tends to fluctuate by +/-
The average duration of stay
a couple of tenths of a day each month. Perhaps
fro March to June 2023
the slow but steady decline in average duration
7.8 - 7.2 days
Over 550 luxury rooms are expected
The average duration of stay recovered
to open by 2026
of stay is an indication of the tourism industry returning to pre-pandemic tendencies. With less travel restrictions, travelers are more comfortable booking more frequent but shorter trips.
by third week of August 2023 Investors are taking a keen interest in the Maldives.
7.7 days
In the past 4 years, the liquidity of luxury hotels totals $810 million, $20 million more than the past decade combined. Over 550 luxury rooms are expected to open by 2026. Although the Maldives has among the highest concentration of luxury hotels in the world, JLL predicts increased
The average duration of stay in 2021 and 2022 increased
8.8 & 8 days
demand for luxury hospitality will position Maldives as the preeminent destination for investors.
64
65
hoteliermaldives.com
Maldives Tourism Faces Steep Decline in Q2; Signs of Recovery in Q3
Industry Highlights
The Maldives tourism sector experienced a
which reported a modest increase of 2 points
Despite the gloomy outlook, there are indications
significant downturn in the second quarter
to 34 in Q2-2023. This indicates that some
of potential recovery in Q3-2023, with some
of 2023, according to the latest published
tourism businesses continued to invest in their
key indices showing signs of improvement. The
Quarterly Business Survey by the Maldives
operations during this challenging period.
upcoming quarter will be closely monitored
Monetary Authority (MMA). The survey, which covered the period from April to June, revealed
Signs of recovery in Q3
a sharp decline in key indicators, underscoring
While the survey results for Q2-2023 painted
the challenges faced by tourism businesses
a grim picture for the tourism sector, there
amid an uncertain economic landscape.
are glimmers of hope for the upcoming
Decline in revenue, bookings The seasonally unadjusted indices for total
quarter. Tourism businesses appear to be less pessimistic about business activity in Q3-2023 than in the previous quarter.
revenue and resort bookings posted negative
by corporate executives as they navigate the path to recovery and seek opportunities for growth in the Maldives’ vital tourism industry.
Despite the gloomy outlook, there are indications of potential recovery in Q3-2023, with some key indices showing signs of improvement.
values, plummeting to -82 and -79, respectively,
The expected indices for revenue and resort
in Q2-2023. The total revenue index saw a
bookings have improved but remain in negative
staggering 170-point drop, with 91 percent
territory. Similarly, the expected average
of businesses reporting a decline in revenue.
room rate index has shown improvement,
Simultaneously, the resort booking index fell
though 74 percent of businesses still
by 137 points, with 88 percent of respondents
anticipate a decrease in average room rates,
reporting a decrease in resort bookings.
while only 11 percent expect an increase.
Labor market indicators reflect significant contraction
Moreover, businesses expect input prices
The labor market in the tourism sector also
pace, causing the expected input price index
bore the brunt of the downturn. The number of
to rise from -29 to -6. Meanwhile, the wage
91%
employees index tumbled 52 points, reaching
and other labor costs per employee index is
Businesses report revenue decline
a negative index of -18 during the quarter.
projected to remain stable in Q3-2023.
Furthermore, the wages and other labor costs per
to rise in the next quarter, albeit at a slower
employee index experienced a notable decline
Mixed outlook for financial situation
of 63 points, with 52 percent of businesses
The expected indices for the financial situation
indicating no change in labor costs per employee.
of individual companies and the overall business
Input prices, average room rates experience downturn
situation appear mixed for Q2-2023. The to improve, with the index increasing by 29 points to -43. However, businesses expect their
witnessed a decline, with the index falling by
financial situation to worsen in the next quarter.
62 points to -33, indicating a relaxation of price pressures. Additionally, the average room rate
The findings of the Quarterly Business Survey
index troughed by -162 points to -82, with a
by the Maldives Monetary Authority (MMA) paint
staggering 91 percent of tourism businesses
a challenging picture for the tourism sector in
reporting a decrease in average room rates.
Q2-2023. The significant decline in revenue,
One positive note amidst the challenging
52% Businesses say no change in labour costs per employee
expected overall business situation is anticipated
In Q2-2023, input prices in the tourism sector
Capital expenditure shows resilience
Tourism Businesses Q2 2023
91% Businesses report a decline in average room rates
resort bookings, and employment underscores the difficulties faced by tourism businesses amid the ongoing economic uncertainty.
landscape was the capital expenditure index, 66
67
hoteliermaldives.com
Wellness Wisdom: Seema Rana
I am a Hatha and Ashtanga Yoga registered
Socially: I try to surround myself with good people.
instructor (RYT) with the Yoga Alliance. I also
I gather energy from being available for my friends,
hold a master’s degree in Yoga and Human
try to support them but also to be approachable
Excellence, which lead me into the depth of
for others. I think this is a big part of teaching
yoga philosophy and practical fundamentals,
yoga and meditation–to feel the clients you are
abnormal psychology and human management.
practicing with and receive their emotion.
Apart from yogic science, I am always keen to learn different healing methods, so I became a
Spiritually: I try to be a good spirit. I stay on
certified Pranic healer and singing bowl therapist.
the optimistic side and show respect to the beings around me. I engage in chanting
I have worked in the wellness and hospitality
practices as well, which helps me to connect
industry for nine years in the field of yoga, healing
to the divine energy in the universe.
and various other yogic practices such as Kriya, meditation and breathing patterns. Over the years, I got to work for Ananda in the Himalayas and Atmantan Wellness Resort. I was able to explore different guided meditation techniques and healing practices like yoga Nidra, Antarmouna, Ajapa Japa meditation, cyclic meditation, crystal healing, singing bowl meditation and others. HM: What does wellness mean to you? SR: For me, wellness is where there is no “illness.”
Wellness Wisdom: Seema Rana, Wellness Mentor
Physically, mentally, emotionally, socially, and Seema Rana is the Wellness Mentor at
spiritually. In other words, everything is “well” with
InterContinental Maldives Maamunagau Resort.
awareness. That is what wellness means to me.
For me, wellness is where there is no “illness.” Physically, mentally, emotionally, socially, and spiritually. In other words, everything is “well” with awareness. That is what wellness means to me. Seema Rana, Wellness Mentor at InterContinental Maldives Maamunagau Resort
For nine years, she has worked in the hospitality industry, providing wellness services, including
HM: How do you practice wellness?
yoga, meditation guidance, crystal healing
SR: I see practicing wellness as a holistic approach,
and singing bowl therapy, among others.
so I need to practice wellness physically,
Hotelier Maldives sat down with Seema to
mentally, emotionally, socially and spiritually.
discuss her career, relationship to wellness and wellness opportunities in the Maldives.
Physically: I do a weekly cleaning practice. For example, “Jal Neti” and “Vaman”
HM: Can you tell us a little bit about
with alternative yoga poses.
yourself and your career?
Mentally: Breathing! I practice different breathing
SR: My name is Seema. I was born and
techniques and meditation every day.
raised in India. I am the Wellness Mentor at InterContinental Maldives Maamunagau Resort,
Emotionally: I believe the foundation for
offering yoga, meditation and breathing
emotional wellness is gratitude and forgiveness.
practices, but I am also helping guests through
I actively practice this every day. Getting
a physical and emotional cleansing process.
up in the morning, focusing on the positive
I can help to unravel emotional suppression
and also before I go to bed at night.
and doubt with psycho healing practices. 68
69
hoteliermaldives.com
Wellness Wisdom: Seema Rana
HM: What is the wellness approach of InterContintinental Maldives Maamunagau Resort and Avi Spa? SR: We offer quite a number of authentic and holistic healing practices, like yoga, mindful meditation, and also crystal healing and traditional Chinese medicine. These are mostly governed by our visiting practitioners. AVI Spa offers a range of treatments that revolve around holistic wellbeing but also more classic evergreens like anti-aging, lifting, relaxing and HM: How has the public’s perception of
deep tissue massages. We use jade crystals
wellness changed over the years?
for many treatments. We also use organic
SR: Technology has changed so much. Our
products such as Eminence and Kerstin Florian.
society changed and we depend on “machines” and remove ourselves more and more from direct connections to the people that surround us. This encourages mental conflicts, physical depletion, emotional challenges, social irresponsibility and spiritual deprivation. The perception of wellness has changed in a way that people seek relief and guidance from wellness practices to re-connect, feel themselves and be grounded. It’s not about treating yourself
I think the wellness trends in the Maldives become more and more holistic and rooted in nature. Sustainable, natural wellness practices are more and more common, using eco-friendly products and, where possible, locally sourced. Seema Rana, Wellness Mentor at InterContinental Maldives Maamunagau Resort
HM: What opportunities are there for young people looking to become a
to a spa treatment here and there, but to follow
wellness practitioner in Maldives?
the pursuit of wellness as a lifestyle, to shift focus
SR: There are so many opportunities. I would
to the things that matter and that are real.
say every wellness master will find their place in the Maldives. Of course, it helps if they are
HM: What are the wellness trends in Maldives?
practicing along the current trends such as
SR: I think the wellness trends in the Maldives
emotional release consultation, crystal healing,
become more and more holistic and rooted in
mindful meditation for mental conflict, but also
nature. Sustainable, natural wellness practices
traditional yoga for physical health. There are
are more and more common, using eco-friendly
also opportunities for Naturopathy Doctors
products and, where possible, locally sourced.
and Therapists who can offer customized
There is a lot happening around mental and
diet and alternative therapy like acupuncture,
emotional healing and cleaning with yoga
moxibustion and teaching lifestyle management.
Someone who is good in their field with a holistic approach can really add an edge to a spa programme. They will have no challenges to find a place to practice in the Maldives. Seema Rana, Wellness Mentor at InterContinental Maldives Maamunagau Resort
and meditation practices, crystal healing and traditional Chinese medicine. It is great that
Someone who is good in their field with a
here at InterContinental Maldives; we have many
holistic approach can really add an edge to a
visiting practitioners coming, who always add
spa programme. They will have no challenges
something to our offerings. It enables us to
to find a place to practice in the Maldives.
enhance our treatments and practices all the time. 70
71
hoteliermaldives.com
Wellness Preferences of Travelers from Across the World
Wellness Preferences of Travellers
Yoga and Meditation
travelers seek experiences that promote
Traditional Spa Treatments Favored over Premium Spa
physical, mental, and emotional well-being.
Despite the rise in premium spas, many travelers
practice while traveling was preferred by 55%
Maldives is an ideal wellness destination with
still favor traditional spa treatments, such as
of Indian respondents compared to 20% of
luxurious spa retreats, outdoor yoga classes
massage and facials opposed to the bespoke
Australians, 16% of Americans and 11% of British
and healthy cuisine options. This article explores
offerings at specialty spas. Australians, Americans,
respondents. Japanese travelers were least
the unique self-care and wellness practices
Japanese and British people preferred getting
interested in yoga and meditation, with only 6% of
preferences of travelers from different countries
a massage or facial over visiting a premium spa.
respondents ranking it as a wellness preference.
of residence, including India, the United States,
There was not much of a difference in preference
United Kingdom, Australia and Japan.
from Indian respondents, 50% preferred to
Wellness travel is not a passing fad. 57% of the
perform self care by getting a massage or facial
survey’s respondents said they plan to take
and 51% prefered visiting a premium spa.
extended vacations with a focus on wellness.
Wellness travel has surged in popularity as
Visiting a Private Beach
Performing yoga and meditation as a wellness
Beach Villas in Maldives often offer guests
Self-care has become more of a priority for
access to pristine private beaches. Visiting a
72% of respondents this year compared to last.
private beach is a favored wellness practice of
Maldives is a booming wellness destination with
55% of Indian respondents, 39% of Australians,
72
32% of Americans, 25% of British respondents
Data from American Express Travel
and 14% of Japanese respondents.
2023 Global Travel Trends Report
73
hoteliermaldives.com
Supplier Spotlight: Seara Sports
across the Indo-China and East Asia region. The
HM: What services does Seara
Maldives country office was established in 2017.
Sport Maldives provide? Mare’: We are committed to forming a long-term
HM: How does Seara sport distinguish
relationship with resorts. We can assist with design,
itself from competitors?
purchasing, installation, training, and servicing.
Mare’: Our office and team based in Maldives gives Seara an edge over competitors. Our team
If a property gets in touch with us at the
has local knowledge of sales, distribution, and
designing stage, we can recommend a design
logistics in the Maldives. If a resort has any issues
and optimal equipment for their needs. With
with their equipment, our team is on call 24/7 and
nearly two decades of experience providing
can travel to a property the next day if necessary.
recreational solutions to Maldivian resorts, Seara has the knowledge to recommend
At Seara Sports, we are committed to protecting
equipment based on a property’s number of
a property’s investment in recreational
rooms, guest profile, and resort branding.
solutions. As an authorized distributor of all the products we sell, we can provide spare parts with fast-moving spares in stock in Male. Our trained technicians can visit the property for equipment repair and maintenance. HM: What types of products and services does Seara Sports Maldives offer? Mare’: Sports Engineering is unique in the fitness
Supplier Spotlight: Seara Sports By: Olivia Persson
and sports industry. We broadly specialize in
At Seara Sports, we are committed to protecting a property’s investment in recreational solutions. As an authorized distributor of all the products we sell, we can provide spare parts with fast-moving spares in stock in Male. Ahmed Marzooq (Mare’), Seara Sports maldives Country Manager
Engineering And Recreation Asia Ltd. (Seara
commercial fitness and consumer fitness not as
Sports) is the regional leader in designing,
a single brand supplier but as a multi premium
developing, supplying, and installing sports,
brand supplier. Our major brand is Life fitness
Our team provides installation and trains gym staff
athletic, and fitness facilities in Southeast
which includes Hammer Strength. But we are
on how to use and maintain the new equipment.
Asia and beyond. The company supplies and
also authorized distributors for Escape, Torque,
After this process, we strongly recommend
installs recreational solutions to the Maldivian
Balanced Body, Power Plate, and many specialty
resorts sign a Service Level Agreement with
resort market through its office in Male.
brand products. We can help our clients choose
us to maintain the equipment. As I mentioned
the best products according to their chosen
previously, we are committed to protecting our
positioning between health and skill facilities.
client’s investments. Currently, we have around
Hotelier Maldives sat down with Ahmed
24 resorts with Service Level Agreements.
Marzooq (Mare’), Seara Sports Maldives Country Manager, to learn more about
Seara’s Sports Construction is specialized in
Depending on the package, the Seara Sports
the company’s products, services, and
surfacing indoor and outdoor sports facilities
Maldives team will travel to the resort a couple of
emerging recreational trends in Maldives.
with Laykold acrylic and synthetic grass. Our
times a year to check and service the equipment.
team specializes in surfacing tennis, padel, HM: How long has Seara Sports been providing
pickle ball, futsal, and mini soccer courts. As
HM: How did the pandemic impact business?
recreational solutions in the Maldives?
well as other outdoor multi-purpose facilities
Mare’: Before the pandemic, we never did retail
Mare’: Seara has been doing projects in
for guests and staff. Indoor facilities include
business in Malé. However, with everyone stuck
Maldives for the past 18 years. Seara’s corporate
specialty flooring for gyms, multi-purpose
at home, many wanted high-quality exercise
headquarters is in Bangkok, Thailand. There are
halls, jiu-jitsu, yoga, squash, and dance.
equipment at home to stay active. We also
15 offices and 10 showrooms in nine countries 74
began to supply equipment to gyms in Malé. 75
hoteliermaldives.com
Advertorial
During the lockdown, business definitely slowed down, but once resorts reopened, we were very busy. Imagine all the equipment left untouched for months. Our service technicians were servicing all the equipment to prepare for guests’ return. Despite the slow pace of business, we did not lay off or reduce the salary of our staff during the pandemic. Our staff is very valuable to us.
After the pandemic, people are more inclined to practice movement outdoors. Resorts are installing outdoor functional gyms to meet this demand. Ahmed Marzooq (Mare’), Seara Sports maldives Country Manager
HM: What fitness trends have you noticed in Maldives? Mare’: The fitness industry used to be all about impressive equipment, but now consumers are more interested in free weights, strength, and functional training. After the pandemic, people are more inclined to practice movement outdoors. Resorts are installing outdoor functional gyms to meet this demand. Resorts are also investing more in staff recreation. More and more resorts are providing staff with state-of-the-art gym facilities and sports courts to keep their body and minds active. To retain staff from going to work for competitors, resorts are providing recreational amenities as a perk. Interestingly, the staff recreation area is often bigger than the guests’, as it experiences significantly more traffic.
GAGE: The Leading Safety, Security & Fire Protection Service Provider in the Maldives!
GAGE, the leading security, safety, and fire protection service provider in the Maldives, recently received the prestigious GOLD100 award for the third consecutive year. The GOLD100 award recognizes GAGE as one of the Maldives’ top 100 leading companies. Since its establishment in 2010, GAGE has built a strong reputation for client-protective services, offering comprehensive solutions and a steadfast commitment to service excellence. The company prioritizes attentive client care by closely collaborating with clients to understand their unique requirements, providing tailored solutions. Remarkably, GAGE has retained the company’s very first client. Setting itself apart, GAGE is the only safety company in the Maldives to achieve ISO 9001
76
77
hoteliermaldives.com
Advertorial
customizable manned security services. Some
surveillance, the remote monitoring service
resorts choose to outsource their entire security
enhances security while reducing costs for clients.
department to GAGE, while others opt to hire trained officers. GAGE can accommodate the
Ameer, the Managing Director of GAGE,
unique needs of each client, ensuring its officers
expressed the company’s enthusiasm for
are continuously trained to handle any emergency.
these developments, underscoring GAGE’s dedication to delivering top-quality services
Additionally, GAGE provides accredited training
while embracing innovative advancements in the
services in fire safety, first aid, lifeguarding, and
fields of safety, security, and fire protection.
security basics. GAGE’s fire safety courses are approved by the Ministry of Defense and National
For more information about GAGE,
Security. The first aid program is approved by
please contact info@gage.com.mv
the United State’s National Safety Council. The
GAGE can provide efficient after-sales support.
lifeguard training is endorsed by Lifeguard Pro, USA. GAGE’s security basics course is approved
GAGE’s dedicated safety outlet, “Gage Store,”
by the Maldives Qualification Authority.
located in H. Noomuraka, Malé City, maintains a comprehensive inventory of safety, security, and
As an authorized fire safety service provider by
fire protection items. It caters to the needs of
the Ministry of Defense & National Security, GAGE
resorts and the private sector, making it one of the
certification, a testament to the company’s
has successfully completed numerous fire safety
few specialized safety outlets in the Maldives.
dedication to quality management standards.
system projects. GAGE offers complete fire safety solutions from the design, approval, supply and
Continuing its commitment to providing
GAGE extends its services to both the public and
installation stages to after-sales services. GAGE’s
cost-effective solutions, GAGE recently
private sectors in the Maldives. The diverse client
fire solutions adhere to local and international
launched state-of-the-art remote security
portfolio includes embassies, private offices,
standards. With a servicing facility in Malé City,
services. GAGE established a cutting-edge
banks, resorts, shops, warehouses, and private
24/7 high-tech security monitoring center in
homes. The company is dedicated to ensuring
Malé City. The advanced facility enables GAGE
the highest level of security for its clients.
to remotely monitor facilities and properties
Setting itself apart, GAGE is the only safety company in the Maldives to achieve ISO 9001 certification, a testament to the company’s dedication to quality management standards. GAGE has established an impressive client portfolio over the years, collaborating closely with
Continuing its commitment to providing cost-effective solutions, GAGE recently launched state-of-the-art remote security services. GAGE established a cuttingedge 24/7 high-tech security monitoring center in Malé City.
throughout the year. Even in the most remote sites, such as powerhouses, data centers, warehouses, and shops, can be monitored.
The remote security solution marks a significant industry shift. GAGE strives to redefine the perception of security services by integrating cutting-edge technology.
international hospitality brands such as Marriott, Hilton, JA Manafaru, Amari, Accor, Minor, Cheval Blanc, and Velaa Private Island. The company serves more than 50 resorts across the Maldives. For the hospitality industry, GAGE offers 78
The remote security solution marks a significant industry shift. GAGE strives to redefine the perception of security services by integrating cutting-edge technology. Through proactive 79
hoteliermaldives.com
Advertorial
certified implementation and support engineers
• Contactless Guest experiences: E-signature,
boast years of hands-on experience, ensuring
mobile digital food and beverage ordering, mobile
that each solution is seamlessly integrated and
check in and check out , digital concierge services,
customized to fit your unique needs. We specialize in a comprehensive range of Oracle Hospitality
• Entertainment solutions : Elevate guest
Solutions, including Opera Cloud PMS, Simphony
engagement with state-of-the-art displays that
Cloud POS, Oracle Hospitality Materials Control
seamlessly blend technology and elegance. From
and third-party products integration with OHIP.
in-room entertainment to intuitive information
A Proven Track Record: Success stories are the cornerstone of our
sharing, these displays redefine guest experiences complemented with cloud based IPTV systems, Cast, managed internet access and Wi-Fi solutions
journey. In recent feedback surveys, we proudly achieved a perfect 10 out of 10 score for both
• Passport Scanners: Streamline check-in
recommendations and project planning and
processes and enhance security with our
service delivery. This recognition isn’t just a
advanced passport scanning solutions.
number; it reflects our commitment to exceeding
Fast, accurate, and hassle-free, these
expectations and delivering unparalleled
scanners redefine guest registration.
results. We understand that every project is an
Hospitality Technology Maldives: Pioneering Oracle Hospitality Solutions and Beyond
opportunity to make a lasting impact, and our
• Infor SunSystems accounting: Market-
track record speaks volumes. We are the only
leading accounting software for hotels.
Oracle appointed Field Delivery Support partner
Designed to provide financial management
in the Maldives for Hospitality Solutions.
and accounting capabilities. Our commitment to innovation goes hand
In a world where seamless guest experiences
Beyond Boundaries: Innovations for Operational Excellence:
and operational excellence define the
Hospitality Technology isn’t just about Oracle
We’re more than solution providers;
hospitality industry, innovation is the key to
Hospitality solutions; it’s about transforming
we’re your partners in unlocking the full
success. Our team has been at the forefront
the way hotels operate. Our commitment
potential of your hospitality enterprise.
of revolutionizing hospitality solutions. As a
to innovation extends to every facet of the
true pioneer, we’ve set the bar high by offering
industry. From supporting accessories to
Experience the Future
cutting-edge Oracle Hospitality solutions and
cutting-edge hardware, we offer a range of
As the hospitality landscape evolves, so do
an array of innovative tools that empower hotels
solutions that enhance operational efficiency
we. At we’re not just keeping up; we’re setting
to reach new heights. We are a member of
for finance and operations teams alike.
the pace. Let us guide you into a future where
Ultima Asia Technology consortium with offices Myanmar, Cambodia, and Sri Lanka with over 200
Empowering Efficiency and Digital transformation
employees and serving over 500 customers.
• Digital Signage: Captivate your guests with
in Singapore, Thailand, Vietnam, Indonesia,
Trailblazing Oracle Hospitality Solutions:
in hand with our dedication to your success.
excellence is the norm and innovation is the cornerstone. Join hands with the pioneers of hospitality solutions and embark on a journey toward unparalleled success.
vibrant visuals and dynamic communication. Our digital signage solutions create
For inquiries and a glimpse into the
We don’t just provide solutions; we shape
immersive experiences that leave a lasting
future of hospitality solutions , visit
industry standards. As the pioneers in offering
impression and create an opportunity
www.hospitalitytechnology.com.mv or contact
Oracle Hospitality solutions, we’ve harnessed
for increase in guest spending.
us at sales@hospitalitytechnology.com.mv
our expertise to create tailored experiences that elevate every aspect of hotel management. Our 80
81
hoteliermaldives.com
Maldives Tourism Industry Targets
Macro Economic Policy Coordination Committee.
4. Empower local labor force The greatest barrier to achieving the target is the
The master plan acknowledges the target can only
availability of local labor. A considerable number
be achieved with collaboration from all industry
of jobs will need to be created to support $6
stakeholders. The approach should be balanced
billion in tourism receipts. The current local labor
to meet environmental, social, and economic
force is not large enough and experiences skill
needs. The 5th Tourism Master Plan recommends
gaps. Training to bridge skill gaps and increased
four areas to focus on to reach the target.
productivity is necessary. Above all, the local labor
1. Increase tourism’s contribution to GDP To reach the target, the government must prioritize the growth of the tourism industry. Increasing tourism revenue and tourism’s contribution to the nation’s GDP is essential to reaching the target. Currently, tourism directly contributes to 40% of the Maldives GDP. Indirectly, tourism also supports Maldives’ fisheries, construction, trade, finance, agriculture, and communication industries.
How can the Maldives Tourism Industry Achieve the 5TMP’s target of $6 billion in tourism receipts by 2027? By: Olivia Persson
82
force should be empowered to support the target.
Currently, tourism directly contributes to 40% of the Maldives GDP. Indirectly, tourism also supports Maldives’ fisheries, construction, trade, finance, agriculture, and communication industries.
2. Increase utilization of current accommodation capacity
The ambitious international tourism receipts
Bed nights must increase to reach the target.
target set by the 5MTP can only be achieved with
Tourist bed nights are predicted to grow 8.8% a
the collaboration of all industry stakeholders
year. 13 million bed nights are estimated for 2023.
to create a competitive and sustainable
The recently released 5th Tourism Master Plan
This number is expected to grow to 18 million by
tourism industry. The fifth tourism master
(5TMP) called upon all industry stakeholders to
2027. The industry should focus on increasing
plan mentions that the international tourism
collaborate to reach a target of USD 6 billion a
occupancy rates, especially during the off-
receipts target and its indicators will be
year in international tourism receipts by 2027.
season months in existing accommodations.
reviewed annually and amended if needed.
Tourism receipts are the expenditures by
Investment in additional beds should be
international inbound tourists in Maldives. The
focused in the northern and southernmost
target was determined through consultation with
atolls to spread the wealth and productivity of
industry stakeholders, the Ministry of Finance, and
the tourism industry across the archipelago.
Maldives Association of Tourism Industry based on the latest data from the Maldives Bureau of
3. Bolster aviation capacity
Statistics and Maldives Monetary Authority.
Investment in transport infrastructure, especially by air, is necessary to support $6 billion in
Prior to the pandemic, the Maldives international
tourism receipts. In order to reach the target, it
tourism receipts were USD 3.16 billion in 2019.
is estimated that international flights to Maldives
The Maldives tourism industry has experienced
will need to increase by 25-40%. Domestic
a strong post-covid recovery, but the target set
aviation capacity will need to grow by 50-60%
in the 5TMP is nearly double the pre-pandemic
to support demand. Significant investment must
international tourism receipts. Tourism receipts for
be made in aircrafts and airport infrastructure.
2023 are estimated to be around USD 4.2 billion according to The Ministry of Finance’s Maldives 83
hoteliermaldives.com
Appointments
Appointments Mevin Ramasamy
Tom Van Tuijl
General Manager, Constance Moofushi
General Manager, Kandima Maldives
Constance Hotels & Resorts appoints Mevin Ramasamy as General Manager of Constance Moofushi. With over 15 years of experience in hospitality, Mevin brings expertise from renowned hotels like Constance Belle Mare Plage, Paradis Beachcomber Golf Resort & Spa, and C Mauritius. Mevin’s role involves overseeing resort operations, maintaining sustainability, and ensuring exceptional guest experiences. He values passion, consistency, curiosity, focus, and adaptability as key to success in hospitality. With a commitment to Constance’s core values and fostering a service excellence culture, Mevin’s leadership promises proactive measures, sustainable practices, and exceptional guest experiences at Constance Moofushi.
Patrick Duff
Jason Kruse
Resort Manager, Vakkaru Maldives
General Manager, JA Manafaru
Vakkaru Maldives appoints Patrick Duff as Resort Manager, a seasoned hospitality expert with a 40-year global career. His diverse experience includes brands like Starwood, Four Seasons, Shangri-La, and One & Only. Based in Baa Atoll, the resort aims to enhance guest experiences under Duff’s leadership. He will oversee all operations, collaborating closely with departments including Rooms, F&B, Spa, and Recreation. Vakkaru Maldives, celebrated for its natural beauty, offers Overwater and Beach Villas, diverse dining options, Merana Spa, water sports, and luxury tennis facilities. The resort anticipates Duff’s positive impact on guest experiences and operations.
84
Pulse Hotels & Resorts appoints Tom Van Tuijl as General Manager of Kandima Maldives. With 20+ years’ experience in global hospitality, including Centara Mirage Resort Mui Ne, Vietnam, Tom brings diverse leadership to enhance Kandima’s guest experience, optimize operations, and drive commercial growth. His financial acumen and teamwork values aim to integrate finance into operations while upholding top-notch service standards. Tom’s role involves overseeing all aspects of Kandima’s operations, including guest services, sales, marketing, and financial performance. He aims to elevate Kandima’s innovative hospitality approach, continuing to offer exceptional experiences on the 3km-long island (desti)nation in Dhaalu Atoll.
JA Resorts & Hotels appoints Jason Kruse as General Manager of JA Manafaru, the northernmost private island resort in the Maldives. With 20+ years’ experience in luxury hospitality, Jason’s background spans roles at Amilla Maldives, Six Senses Fiji, Kurumba Maldives, and other esteemed properties. His leadership aims to elevate guest experiences and introduce sustainable practices, with his wife, Victoria, joining as Sustainability and Environmental advisor. JA Manafaru, known for its 84 villas and serene Indian Ocean setting, will benefit from Jason’s expertise in enhancing first-class services and maintaining its authentic Maldivian escape essence.
Hussain Shahid
Abdulla Alim
Resort Manager, Holiday Inn Resort Kandooma Maldives
Marketing Communications Manager, Kuda Villingili Resort
Hussain Shahid’s journey from Director of HR to Resort Manager at Holiday Inn Resort Kandooma Maldives spans 14 years. His 20+ years’ diverse experience across prestigious brands led him to executive roles in the Maldives. Shahid’s connection to hospitality began through music performances for resorts. His passion and dedication brought him from government aspirations to hotel management. He finds fulfillment in helping guests fulfill their dreams and nurturing his team’s growth. He values patience, respect, humility, listening, and resilience as core leadership traits. Shahid’s new role aligns with his goal of comprehensive resort management and nurturing large-scale operations.
Kuda Villingili, the luxury private island retreat, appoints Abdulla Alim as Marketing Communications Manager. With six years’ experience, including luxury resort and CROSSROADS Maldives roles, Alim brings expertise in marketing, social media, and PR. His role involves comprehensive campaign development, PR collaboration, and brand awareness enhancement. Alim’s creative digital marketing approach aims to elevate the resort’s brand positioning and attract global travelers. His prior experience at Vakkaru Maldives and CROSSROADS Maldives showcases his ability to strengthen brand presence. Kuda Villingili welcomes Alim to drive innovative strategies, ensuring the resort maintains its premier status in the Maldives.
GM FORUM HOTELIER MALDIVES
2023
BANDOS MALDIVES
19TH OCTOBER 2023
85
hoteliermaldives.com