ONE&ONLY REETHI RAH REDEFINING LUXURY
GM FORUM 2024 TWO DECADES ON THE EVOLVING LUXURY LANDSCAPE
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HOTELIER MALDIVES
Volume 15, Issue No: 68
EDITORIAL
Ismail Faseeh, Editorial Director
Ali Naafiz, Editor naafiz@hoteliermaldives.com
Ibrahim Mahudhee, Managing Editor mahudhee@hoteliermaldives.com
CONTRIBUTING WRITERS
Moobeen Jaleel, Maaish Mohamed, Thoiba Riyaz and Maha Rasheed
LAYOUT DESIGN
PHOTOGRAPHY
Courtesy of the respective resorts
SALES
Naail Nihaadh naail@hoteliermaldives.com sales@hoteliermadlives.com
PUBLISHER
Perspective Pvt. Ltd. 4th Floor, M. Kaneeru Villa, Orchid Magu, Male’, Republic of Maldives, PO Box No. 20212 +960 7246292, +960 7910858
Dear readers,
As we approach the end of 2024, the luxury travel landscape is more dynamic than ever. With evolving consumer preferences, technological advancements, and shifting global trends, the Maldives remains a benchmark for luxury tourism. Our Hotelier Maldives GM Forum 2024, which took place at CROSSROADS Maldives, focused on navigating these changes and capitalising on the country’s unique selling points. In this issue, we explore how industry leaders are adapting and innovating to maintain the Maldives’ competitive edge in luxury travel.
John Bevan, CEO of dnata Travel Group, delivered an insightful keynote address on repositioning the Maldives from a “honeymoon haven” to a multi-generational travel destination. He shared how the Maldives can diversify and capture new markets, especially in family travel. Similarly, Malik Mohamed highlighted the transformative power of business intelligence in guiding strategic decisions, while Etienne Ng provided a detailed look into trends in Chinese tourism and the rise of digital payments. From the technological front, Ooredoo’s managed solutions for resorts, coupled with Mohamed Jailam’s take on AI in travel, demonstrate how digital transformation is reshaping guest experiences. In addition, the role of Velana International Airport in driving future tourism growth emphasizes the need for robust infrastructure to support this evolution.
Beyond the Forum, this issue dives deep into leadership and innovation within the industry. Alexander Traeger of SAii Lagoon Maldives shares his approach to building unique guest experiences, while our Resort Review reflects on One&Only Reethi Rah’s two-decade journey in redefining luxury. We also explore Chef Cristian Marino’s culinary vision at Veligandu Island Resort and celebrate the dedication of Mohamed Waheed for his over three decades of service at Bandos Maldives.
In our Women in Hospitality section, Nina Mohamed discusses her strategy for marketing luxury experiences, while the Young Hotelier feature highlights the ambitious Fathimath Aseela and her passion for F&B management.
Lastly, we examine Fuvahmulah’s growing significance in sports tourism and pay tribute to the island’s Mohamed Saeed. As the Maldives continues to evolve, the opportunities for growth are boundless, but only if we remain agile and innovative.
Enjoy reading!
Ali Naafiz Editor
Building Unique Experiences: Leadership of SAii Lagoon Maldives, CROSSROADS Marina’s General Manager Alexander Traeger
Two decades on, One&Only Reethi Rah continues to redefine luxury in Maldives
Fuvahmulah honours missing diver Mohamed Saeed for contributions to Local Tourism
Chef Cristian Marino’s vision for revamped Veligandu Maldives Resort Island
Salaam Mohamed, Front Office Manager at OBLU NATURE Helengeli by SENTIDO
GM Forum 2024: The Evolving Luxury Landscape
Fuvahmulah: Home to the World’s Largest Tiger Shark Aggregation
Nina Mohamed: Marketing Luxury Hospitality
Discover Bayfancy Residence: The Ultimate Blend of Luxury and Nature in Hulhumalé
Mohamed Waheed: Over 3 decades of financial excellence at Bandos Maldives
Raising the Bar for Eco-Conscious Hospitality: Nordaq’s Water Systems in Maldives’ Top
Surfing: Catalyst for sports tourism in Maldives
Fathimath Aseela: Passionate F&B management at Vakkaru Maldives
Building Unique Experiences: Leadership of SAii Lagoon Maldives, CROSSROADS
Marina’s
General Manager Alexander Traeger
In a career that spans over two decades and multiple continents, Alexander Traeger’s rise through the ranks of the hospitality industry is a story of passion, resilience, and a relentless pursuit of excellence.
Now the General Manager of SAii Lagoon Maldives, Curio Collection by Hilton, and the CROSSROADS Marina, Traeger is reshaping the landscape of luxury hospitality in the Maldives, balancing tradition with innovation. Fresh off being awarded the Hotelier Maldives Awards 2024 for General Manager of the Year, Traeger sat down with Hotelier Maldives to discuss his journey, leadership philosophy, and the future of the Maldives as a global tourism hub.
Alexander Traeger’s path to hospitality began in an unexpected place—East Germany, a country with limited travel opportunities during his childhood. Despite these constraints, Traeger knew from an early age that
he wanted to be part of an industry that connected people across borders. “At the age of five, I knew I wanted to be a chef,” he recalls. With his mother working on a cruise ship, the desire to explore the world and engage with diverse cultures became deeply ingrained in him. “My mother’s job further fuelled my desire to be part of an industry that connects people from around the world.”
He followed this dream, earning a diploma in Hospitality from Berufsschule “Bebo Wagner” in Augsburg in 1997, and began his career as a chef at Moevenpick Hotel Neu-Ulm. Over the years, Traeger’s passion for hospitality expanded beyond the kitchen. His desire to
Today, at SAii Lagoon Maldives, Curio Collection by Hilton, and The Marina @ CROSSROADS Maldives, I am proud to offer our guests unique, immersive experiences that blend this spirit of worldwide discovery with the natural beauty of the Maldives.
offer guests experiences that transcend cultural boundaries led him to roles across Europe and Asia, eventually bringing him to the Maldives. “Today, at SAii Lagoon Maldives, Curio Collection by Hilton, and The Marina @ CROSSROADS Maldives, I am proud to offer our guests unique, immersive experiences that blend this spirit of worldwide discovery with the natural beauty of the Maldives.”
Working in diverse regions has honed Traeger’s ability to adapt and thrive in different cultural environments. One of his most valuable lessons, he notes, is the importance of understanding
the local culture before making decisions. “Whether I was working in Europe, Asia, or the Maldives, understanding the people, their values, and how they connect with their surroundings has been essential,” says Traeger.
This cultural sensitivity has shaped his approach to leadership.
At SAii Lagoon Maldives and CROSSROADS Maldives, he places a premium on building relationships and fostering trust. “I bring together diverse teams and create an environment where each individual feels empowered to contribute,” he explains. “My leadership style revolves around nurturing a sense of belonging,
Whether I was working in Europe, Asia, or the Maldives, understanding the people, their values,and how they connect with their surroundings has been essential
which is reflected in how we care for our guests and create unforgettable experiences.”
Traeger’s introduction to the Maldives was marked by awe and admiration. “The natural beauty was breathtaking, and the level of luxury was unlike anything I had experienced before,” he shares. However, he soon realised that what sets the Maldives apart is the intimate connection between guests and team members. “Maldives, unlike many other destinations, allows for a more personal interaction.”
Over time, Traeger has seen the Maldivian hospitality market grow, with more resorts bringing unique offerings to the table. But for him, the competition in the Maldives isn’t just about luxury—it’s about creativity and authenticity. At CROSSROADS Maldives, he has embraced this challenge by curating experiences that combine the natural wonders of the Maldives with new concepts. “We represent this spirit of innovation, offering experiences that combine the natural wonders of the Maldives with new concepts that enhance the guest’s journey.”
As the General Manager of both SAii Lagoon Maldives and CROSSROADS Marina, Traeger is leading one of the most ambitious projects in the Maldives—a multiisland integrated destination.
“CROSSROADS Maldives is not just a resort; it is a lifestyle hub where leisure and adventure thrive,” he says proudly. The integration of two resorts with a vibrant marina offers guests an unparalleled experience that extends beyond the typical Maldivian seclusion. “We don’t just sell a room with a view, we sell a curated experience, an escape into something extraordinary.”
This innovative approach has positioned CROSSROADS Maldives as a game-changer in the region. “At SAii Lagoon Maldives, Curio Collection by Hilton, a playful yet serene island getaway, we offer direct access to The Marina’s world-class dining, shopping, and cultural experiences,” Traeger explains. The Marina @ CROSSROADS Maldives is more than just a hub of entertainment— it’s a centre for cultural connection, offering visitors the chance to engage with local artisans, learn about Maldivian history at the Maldives Discovery Centre, or participate in marine conservation efforts. “We are redefining what it means ‘to holiday’ in the Maldives.”
Traeger’s leadership style is rooted in empowerment and collaboration. He believes that the success of any property begins with its people. “I focus on cultivating a culture of teamwork, mutual respect, and continuous learning,” he emphasises. Encouraging his team to think creatively and take ownership of their roles has been key to the success of both properties.
“It’s important for me that every team member understands the vision and feels connected to our mission of delivering exceptional guest experiences.”
Under his leadership, SAii Lagoon Maldives and CROSSROADS Marina have thrived as premier destinations, offering guests a balance of adventure, relaxation, and cultural engagement. “When people feel valued and inspired, they bring their best selves to work, and that energy is what drives success.”
For Traeger, the future of luxury travel is about more than just offering exceptional service— it’s about sustainability and innovation. “We are enthusiastic about preserving the natural environment while enhancing the guest experience through creative, thoughtful additions,” he explains. At SAii Lagoon Maldives and CROSSROADS Marina, sustainability is woven into the fabric of the guest experience, from eco-conscious initiatives to partnerships with local communities.
Traeger’s long-term vision for both properties includes continually evolving to meet the needs of modern travellers. “We invest heavily in our team through training and development programs to retain talent and ensure that our service remains at the highest level.”
Reflecting on his career and the honour of winning the Hotelier Maldives Awards 2024 for General Manager of the Year, Traeger is both humbled and excited for what’s to come. “This award is not just a recognition of my efforts, but also of the amazing team I work with. It represents our shared commitment to excellence,” he says. “I am extremely proud of how far we have come and excited for the opportunities ahead.”
With his deep knowledge of the industry, a passion for hospitality, and a visionary approach to leadership, Alexander Traeger is set to continue reshaping the luxury travel experience in the Maldives for years to come.
Two decades on, One&Only Reethi Rah continues to redefine luxury in Maldives
When Kerzner International launched its inaugural luxury resort in the Maldives in 2001, it marked the beginning of a transformation. The vision to create a luxury destination soon evolved into reality. Upon its opening, the management recognised that the Maldives held the potential to become a retreat for the world’s elite. This vision culminated in the opening of One&Only Reethi Rah in 2005, which set a new
benchmark for ultra-luxury resorts.
Kerzner International aimed to elevate the Maldives beyond a mere tropical paradise; they sought to transform the island nation into a playground for the ultra-rich, attracting celebrities and top-tier travellers from around the globe. In crafting One&Only Reethi Rah, they created an exclusive luxury travel. Nearly two decades later, it remains
one of the most sought-after destinations for those desiring ultimate indulgence and privacy.
While numerous luxury resorts have emerged in the Maldives, One&Only Reethi Rah continues to dominate with its reputation for innovation, excellence, and unmatched opulence. The resort’s management embodies the philosophy that the pursuit
of perfection is a continuous journey, persistently enhancing their offerings to remain at the forefront of luxury hospitality.
At the heart of One&Only Reethi Rah’s success is its stunning design by renowned architect Jean-Michel Gathy, Design Director of Denniston International Architects. Known globally for his work on luxury resorts, Gathy’s vision for Reethi Rah was exceptional. Tasked with creating a resort that would live up to its name — “Reethi Rah,” which translates to “Beautiful Island” in Dhivehi—Gathy’s design embodies a seamless blend of modern architecture with the breathtaking natural beauty of the Maldives.
Private Island Paradise
Spanning across 109 acres with six kilometres of coastline and 12 pristine white sandy beaches, One&Only Reethi Rah offers an unparalleled sense of space and exclusivity. The 118 guest villas, nestled amidst lush greenery or perched over the Indian Ocean, are designed to provide maximum privacy. Gathy articulates this commitment to seclusion
perfectly: “If your villa is on one side of the island, you wouldn’t even know who is on the other side.”
The resort’s collection includes 77 Beach Villas, 26 Water Villas, and a series of Grand Residences, catering to every desire—whether guests seek a beachfront sanctuary or an overwater haven. Each villa is meticulously crafted to create a harmonious balance between indoor and outdoor living, utilising materials like Malaysian Balan wood, coconut thatch, and Indonesian teak.
Guests are welcomed with luxury from the moment they arrive. Stepping onto the resort’s private yacht, they are escorted to a stunning open-air pavilion at the marina. The reception area, a tropical masterpiece, features eight large carved columns and a polished terrazzo floor with inset teak, providing sweeping views of the Indian Ocean.
Each villa at One&Only Reethi Rah is a private sanctuary. The Beach Villas are nestled within tropical gardens, offering direct access to secluded beaches, while the Water
Villas are suspended over the crystal-clear waters of the Indian Ocean. Each villa boasts expansive outdoor decks, perfect for soaking in the tropical breeze. The Water Villas provide uninterrupted views of the turquoise ocean, featuring luxurious amenities such as hammocks suspended over the water.
The interiors are designed with meticulous attention to detail,
showcasing vibrant colours and natural textures. Elements of teak, rattan, and coconut shell contribute to the warm aesthetic, while large bathrooms are adorned with custom-made terrazzo bathtubs that offer ocean views—ensuring an unmatched level of comfort and relaxation.
Feast for the Senses
Dining at One&Only Reethi Rah is an experience in itself, featuring
seven world-class restaurants and bars that present a diverse culinary journey. The centrepiece is Reethi Restaurant, the resort’s main dining room, which seamlessly transitions from day to night with panoramic ocean views. With dramatic 11-metre-high ceilings and a spectacular wine room housing over 9,000 bottles from around the globe, this dining venue is a feast for the senses.
Dining at One&Only
Reethi Rah is an experience in itself, featuring seven world-class restaurants and bars that present a diverse culinary journey.
Each restaurant offers a distinct ambiance and experience, transporting guests to unique culinary realms. Whether indulging in gourmet cuisine or enjoying a casual meal with a view of the Indian Ocean, every dining moment is meticulously crafted.
Legacy of Innovation
Since its inception, One&Only Reethi Rah has become the top choice for the ultra-rich, celebrities, and sports stars seeking a tropical escape. With exceptional privacy, personalised service, and exquisite surroundings, the resort consistently attracts highprofile guests in search of an exclusive haven in the Maldives.
As One&Only Reethi Rah continues
to evolve, its commitment to luxury and innovation remains steadfast. The resort’s management embraces the belief that the journey to excellence is neverending. From upgrading facilities to introducing new services, One&Only Reethi Rah consistently sets the standard for luxury resorts in the Maldives, ensuring it remains a premier choice for discerning travellers worldwide.
One&Only Reethi Rah embodies Kerzner International’s vision of transforming the Maldives into a premier luxury destination. With its timeless elegance, stunning design, and unwavering commitment to delivering the best of the best, the resort continues to stand as a benchmark for ultra-luxury living.
Fuvahmulah honours missing diver Mohamed Saeed for contributions to Local Tourism
Saeed, a father of three, was posthumously awarded for his impact on the tourism sector in Fuvahmulah.
The Fuvahmulah Tourism Awards 2024, held in September, recognised individuals and businesses for their outstanding contributions to the local tourism industry. Among the honourees was Mohamed Saeed, a renowned diver who tragically went missing in May 2022 while diving at a dive site.
Saeed, a father of three, was posthumously awarded for his impact on the tourism sector in Fuvahmulah. His daughter accepted the award on his behalf during the ceremony. In May 2022, Saeed went missing during a dive, prompting an extensive week-long search by the Maldives National Defence Force (MNDF), which covered large areas by both sea and air. Although his fishing gear was discovered at a depth of 59 metres, Saeed’s body was never recovered.
The awards ceremony was organised to mark the 10th anniversary of tourism in Fuvahmulah, celebrating the growth of the industry and honouring those who have played a pivotal role in its development. Saeed’s recognition underscores
the importance of diving to the region’s tourism industry and the contributions of individuals like him in promoting Fuvahmulah as a world-class dive destination.
The Fuvahmulah Tourism Awards also recognised guesthouse owners, dive centre operators, and other individuals and organisations that have made significant contributions to the island’s tourism sector. Additionally, winners of the underwater photography competition were awarded for their remarkable work in capturing the beauty of Fuvahmulah’s marine life.
The event was attended by several high-profile figures, including Minister of Tourism Ibrahim Faisal, Addu City Mayor Ali Nizar, and Male City Mayor Adam Azim, along with other notable guests.
As Fuvahmulah continues to develop as a key tourism hub, the awards highlight the dedication of those who have helped shape the island’s tourism landscape and support its growing reputation as a premier destination for diving and adventure tourism.
Chef Cristian Marino’s vision for revamped Veligandu Maldives Resort Island
As Veligandu Maldives Resort Island reopens in November 2024, the resort promises to be an unforgettable experience.
Nestled in the North Ari Atoll, Veligandu has long been a beloved destination for travellers, offering stunning natural beauty, luxurious accommodations, and a legacy of outstanding hospitality. After a thoughtful renovation, the resort is ready to welcome guests back with enhanced offerings that honour its rich history while embracing modern luxury.
To gain insight into the resort’s revamped culinary offerings, we sat down with Chef Cristian Marino, the Culinary Consultant for Veligandu Maldives. With a distinguished career spanning over two decades across multiple continents, Cristian has brought his culinary expertise and creative vision to Veligandu Maldives crafting dining experiences that promise to be unforgettable. His career includes accolades such as ‘The Golden Q’ from Ospitalità Italiana and the ‘Silver Plate’ from the Accademia Italiana Della Cucina. Early in his career, Cristian traveled the world, honing his skills on Silversea Cruises, a six-star cruise line. Since then,
his expertise has been sought after by prestigious hotels and restaurants worldwide, including roles as Executive Chef at Radisson Blu, InterContinental, Marriott, and Crown & Champa Resorts.
Hotelier Maldives: Dhonveli has been a staple at Veligandu for years. How have you updated this beloved restaurant?
Cristian Marino: Dhonveli holds a special place in the hearts of many guests, so it was crucial to preserve its essence while introducing modern touches that reflect my culinary philosophy. We’ve elevated the buffet format by enriching themed nights that embark guests on a global culinary journey. This blend of tradition and innovation ensures variety, comfort, and something delightful for everyone to savour.
One of the most memorable moments was testing our new pizza oven from Italy. The first crisp, airy pizza we pulled out brought me back to my childhood, learning the art of pizza -making from my father in Italy.
Dining at Veligandu is about more than just the food—it’s about creating unforgettable memories.
Chef Cristian Marino
That’s the connection I want our guests to feel at Dhonveli—like they’re experiencing a slice of Italy right here in the Maldives.
To enhance this journey, we’ve added a traditional tandoor oven from India and a custom-made pizza oven from Italy. The tandoor oven brings authentic Indian flavours to our buffet, while the pizza oven plays a central role during our Italian nights, offering guests a true taste of Italy. These ovens, along with our interactive live cooking stations, ensure that every dining experience is fresh, flavourful, and memorable.
HM: The resort offers a variety of dining experiences. Can you tell us more about what guests can expect for breakfast, particularly in terms of international options and healthy choices?
CM: Breakfast is a crucial part of the guest experience, and we’ve made sure it caters to a wide range of preferences. Our international breakfast buffet offers an extensive selection, from classic Western dishes to Asian favourites, ensuring that every guest can start their day with something they love.
To further enhance the breakfast experience, I’ve introduced a dedicated healthy corner with nutritious options like fresh fruit, smoothies, whole grain cereals, and other wholesome choices. We believe that a healthy start to the day can set the tone for the entire vacation, making it easy and enjoyable for guests to maintain their healthy routines while staying with us.
HM: Veligandu is known for its beautiful surroundings. Do
you offer any special dining experiences that take advantage of the resort’s natural beauty?
CM: Dining at Veligandu is about more than just the food—it’s about creating unforgettable memories. We offer special dinner setups in breathtaking locations around the resort. Picture a private beach dinner with the waves gently lapping at the shore, or a serene evening under the stars in our lush tropical gardens. For an added touch of magic, we also offer full moonlit dinners, where guests can dine under the glow of the full moon, making the evening truly special. These experiences combine the natural beauty of the Maldives with exquisite cuisine, ensuring that every meal is as memorable as it is delicious.
HM: What can guests look
forward to at Raalhu Restaurant?
CM: Raalhu is where we’ve really pushed the boundaries of luxury dining. Specialising in the freshest seafood and premium meats, every dish is designed to tell a story. Whether it’s a perfectly seared steak or a delicate Maldivian lobster, the experience is all about connecting with the ingredients and the environment. My vision for Raalhu was to create a space where guests leave with memories of not just a meal, but a true culinary journey.
HM: Madivaru Restaurant & Teppanyaki Grill sounds intriguing. What inspired the fusion concept there?
CM: The concept draws from the historic Silk Road, a route that connected cultures and cuisines
from the Mediterranean to Asia. At Madivaru, my goal was to bring that sense of exploration to the dining experience. The Teppanyaki Grill adds a dynamic, interactive element that’s both entertaining and delicious. It’s about discovering new flavours and enjoying the theatre of cooking.
HM: The Champagne Pavilion sounds like the perfect spot to unwind. What makes it special?
CM: The Champagne Pavilion is indeed a special place, especially as the sun begins to set. It’s the perfect spot for a sunset aperitif, where guests can enjoy a glass of fine champagne paired with freshly shucked oysters, or perhaps some fresh tropical fruit. For those who prefer something different, we offer a selection of fine wines accompanied by artisanal cheeses or a small, elegant bite crafted by our chefs. It’s all about creating an atmosphere of relaxation and
celebration, making the most of the beautiful Maldivian setting.
HM: Finally, what excites you most about the reopening of Veligandu?
Cristian Marino: As we reopen the doors to Veligandu, I’m thrilled for guests to experience a resort that not only honours its rich history but also sets the stage for a future of unforgettable culinary adventures. As we embark on this new chapter, I am dedicated to ensuring that every culinary experience at Veligandu not only honours our rich heritage but also sets the stage for a future filled with innovation, excellence, and unforgettable memories.
HM: Your approach to cuisine seems deeply rooted in both leadership and health. Can you tell us how your books reflect this philosophy and how they’ve influenced your work at Veligandu?
CM: Absolutely. As an experienced chef and an emerging author, I bring a unique perspective that blends leadership, creativity, and wellness. Through my books, including ‘The 10 Rules of the Chef in the Modern Era’ and ‘The Healthy Italian Chef’, I’ve distilled the principles that guide my work. The 10 Rules focuses on inspiring leadership in the kitchen, fostering creativity, and maintaining high standards—principles that have shaped the culinary team at Veligandu. Meanwhile, The Healthy Italian Chef emphasises a balanced, nutritious approach to dining. This philosophy is deeply reflected in our menus, where excellence and well-being go hand in hand, ensuring that every guest at Veligandu experiences this harmony in every bite.
Salaam Mohamed, Front Office Manager at OBLU NATURE
Helengeli by SENTIDO
Salaam Mohamed, the Front Office Manager at OBLU NATURE Helengeli by SENTIDO, embodies the rich tradition of Maldivian hospitality—a tradition deeply rooted in the culture and passed down through generations. His career is a testament to resilience, growth, and a commitment to service, which have shaped him into the leader he is today.
In an interview with Hotelier Maldives, Salaam shared his career journey, his experiences managing through the challenges of COVID-19, and his views on the hospitality industry in the Maldives. His passion for the industry is unmistakable, and his story offers valuable insights into the dedication required to succeed in this fastpaced, ever-evolving field.
Salaam’s foray into the hospitality industry was no accident. Growing up in the Maldives, a nation where hospitality is embedded in the culture, he was drawn to a career that would allow him to extend the tradition of warm service that had been practised by his grandparents. “Hospitality is in Maldivians’ blood, and it
came from our grandparents for sure,” he says. After completing hotel school, Salaam began his career with an internship at Kuredu Island Resort & Spa.
From there, his journey took him across several prestigious properties in the Maldives, and each role added a new layer of experience to his portfolio. At Kuredu, he was promoted to reception and later, to Guest Relations Officer at sister-resort, Komandoo Island Resort & Spa. It was at Komandoo, Salaam reflects, that he first began to hone his leadership skills. “There was no front office manager or supervisor, so I found myself managing the entire front office department— handling arrivals, departures, check-ins, check-outs, and luggage. It was a tremendous learning opportunity,” he recalls.
Salaam’s quest for learning and growth took him to Kanuhura Maldives, where he worked for nearly four years as a receptionist before being promoted to Front Office Supervisor. “Kanuhura was one of the best properties I worked at,” he says. “The operations there were extremely well-organised,
and I learned a lot of technical skills.” His time at Kanuhura would set the stage for future leadership roles, including joining Atmosphere Kanifushi during its pre-opening phase—a period that Salaam describes as one of his most valuable experiences. “Preopening is completely different from working in an established property. I learned about setting standards and creating SOPs from scratch,” he explains.
Hospitality
is the tradition of the Maldives. The smile on a Maldivian colleague’s face is genuine, and that comes from our culture
Salaam’s career reached new heights when he joined Jumeirah Hotels & Resorts. “I wanted to gain international experience,” he says, reflecting on his decision to join Jumeirah Vittaveli. “I was promoted to Senior Front Office Supervisor and was on track to become a Duty Manager. However, before that could happen, I received an opportunity to return to Atmosphere Core with OBLU NATURE Helengeli as Assistant Front Office Manager.”
Salaam’s return to Helengeli in March 2020 was marked by unexpected challenges. “I joined the team, and within 20 days, the COVID-19 lockdown began,” he says. Being on probation during such a turbulent time was difficult, but Salaam credits the leadership of then Helengeli General Manager Maria Luisa Lalli, his mentor, and Salil Panigrahi, the company’s top management, for their decision to retain him despite
Salaam Mohamed, Front Office Manager at OBLU NATURE Helengeli
the hardships. “It was a difficult time for everyone, but they chose not to terminate anyone, even though I hadn’t completed my probation period. Their kindness and support kept me going.”
During the lockdown, Salaam was tasked with maintaining the resort’s infrastructure, a responsibility he took seriously. “We couldn’t just leave everything shut down for too long—it could have caused damage. I was given the job of checking 10 rooms each day, ensuring the lights and water systems were functioning properly.” This period, though tough, strengthened his resolve to stay with the company.
Following the lockdown, Salaam was transferred to OZEN LIFE MAADHOO as Assistant Front Office Manager, where he played a key role in the reopening. “The reopening was one of the most challenging periods in my career,” he says. “We were expecting 20% occupancy but ended up with over 80%, all while facing staff shortages due to travel restrictions. Many colleagues were stuck abroad, and others had to quarantine before starting work. It was a tough time, but we managed to pull through.”
After three years at OZEN LIFE MAADHOO, Salaam received a call from General Manager Ali Shakir, offering him the position of Front Office Manager at OBLU NATURE Helengeli—a return to the property he had helped navigate through the pandemic. “This is my first role as Front Office Manager, and I am grateful to Ali Shakir and Resort Manager Manas Pandar for this opportunity,” he says.
Taking on the role came with its
own set of challenges, including adapting to a new property management system (PMS) called Opera Cloud. “Opera Cloud was new to me and my entire team. Most of my team members were also new to the industry, so it was a dual challenge— training myself and training my team. But nine months in, I can say it has been a success.”
Salaam attributes much of his success to the guidance of his mentors, particularly Luisa, whom he continues to consult when facing new challenges. “Luisa has always been there for me, both professionally and personally. Whenever I’m unsure of the next step, I call her, and she helps me find the way forward.”
Salaam’s approach to hospitality is deeply influenced by his upbringing. His mother, in particular, instilled in him the values of kindness and generosity. “My mom is my other mentor,” he says. “She always told me, ‘If a visitor comes and asks for help, give them your bed, even if you have to sleep on the floor.’ That’s the extreme level of hospitality service she taught me, and it’s something I carry with me every day.”
For Salaam, hospitality is not just a career—it’s a way of life. “Hospitality is the tradition of the Maldives. The smile on a Maldivian colleague’s face is genuine, and that comes from our culture,” he says. He recounts how, before the development of the resort industry, Maldivian households would share meals with their neighbours, a practice that exemplified the communal spirit of hospitality that has since been carried into the nation’s worldrenowned tourism industry.
As he looks to the future, Salaam remains committed to the values that have shaped his career. His message to aspiring hoteliers is simple but profound: “Be thankful for everything you have. Love what you do, and do what you love. Hospitality is not just a job; it’s a reflection of who we are as a people.”
In Salaam Mohamed, OBLU NATURE Helengeli has a leader who not only understands the operational demands of his role but also embodies the heart and soul of Maldivian hospitality—a trait that has earned him the respect of his colleagues and guests alike.
GM Forum 2024: The Evolving Luxury Landscape
September 19, 2024 | CROSSROADS Maldives
Industry leaders discussed the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices.
The forum, now in its eighth edition, featured diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aimed to foster active participation and share innovative case studies
from the luxury travel industry.
Sponsors and partners of GM Forum 2024, the largest gathering of hospitality leaders in Maldives, include:
GM Forum 2024: The Evolving Luxury Landscape
The Hotelier Maldives GM Forum 2024, held at CROSSROADS Maldives on September 19, featured a thought-provoking panel discussion titled, ‘Shaping the Future: Strategic Insights from Maldives.’ This session aimed to address key issues concerning the Maldivian economy, with a particular focus o1n the tourism sector, foreign investment, fiscal policies, and aviation infrastructure.
Moderated by TV presenter Fathimath Sarah, the discussion highlighted insights from four distinguished panellists: Moosa Zameer, Minister of Foreign Affairs; Mohamed Saeed, Minister of Economic Development and Trade; Ibrahim Shareef Mohamed, CEO & Managing Director of Maldives Airports Company Limited (MACL); and Mohamed Khaleel, Advisor to the President on Tourism Development.
The panel covered critical thematic areas, discussing foreign investment strategies, fiscal management, tourism growth, and the importance of sustainable development. Each panellist brought unique perspectives from their respective areas of expertise.
Foreign Affairs and Investment
The discussion began with Foreign Minister Moosa Zameer, who outlined the critical role of foreign relations in shaping the economic landscape of
the Maldives, particularly within the tourism industry. Zameer emphasised that geopolitical shifts create both opportunities and challenges for the Maldives.
“In attracting sustainable foreign direct investments (FDIs), the Maldives is focusing on building stronger bilateral agreements, particularly with emerging markets,” Zameer explained. He highlighted that the Ministry of Foreign Affairs is actively exploring partnerships that can contribute to the development of high-end and sustainable tourism infrastructure.
Zameer also discussed the Ministry’s initiatives to diversify
tourism source markets. “While Europe remains a key source, we are looking towards expanding our reach into markets such as China, the Middle East, and Southeast Asia,” he stated. This diversification is seen as crucial to maintaining the resilience of the tourism industry amid global uncertainties.
When asked about the role of diplomacy in promoting tourism, Zameer noted, “International diplomacy is pivotal. Our partnerships with international organisations are focused on enhancing tourism, whether it be through promoting tourism or securing foreign investments that align with our development goals.”
Fiscal Policy and Economic Stability
Minister of Economic Development and Trade Mohamed Saeed addressed the government’s fiscal strategies, focusing on the challenges posed by public debt and the need for continued investment in key sectors such as tourism and infrastructure. Saeed spoke candidly about the difficulties in managing debt while stimulating economic growth.
“We recognise the importance of balancing public debt with investment in tourism infrastructure. This sector is the lifeblood of our economy,” Saeed noted. He mentioned that fiscal reforms are being implemented to encourage private sector investment, particularly in the hospitality industry.
Saeed also highlighted the importance of economic diversification. “While tourism will continue to be our leading industry, there are ongoing efforts
to promote other sectors, such as fisheries and manufacturing, to ensure broader economic resilience,” he explained.
In terms of trade partnerships, Saeed shared that several agreements have been signed to boost tourism-related imports, especially in sustainable technologies. “Our goal is to incentivise the adoption of green technologies within the hospitality sector, ensuring that our growth remains aligned with environmental sustainability.”
Airport Developments
The discussion then shifted to aviation infrastructure, with MACL CEO Ibrahim Shareef Mohamed offering insights on the future of Velana International Airport and its role in supporting tourism growth. With the Maldives expected to welcome increasing numbers of international tourists, Shareef emphasised the importance of expanding airport capacity.
“Velana International Airport is at the heart of our tourism industry. We are currently working on infrastructure upgrades
that will increase the airport’s capacity and enhance the overall travel experience for visitors,” Shareef said. He highlighted MACL’s ongoing collaboration with international airlines to ensure seamless connectivity between the Maldives and major tourism markets.
In terms of domestic connectivity, Shareef discussed efforts to improve air travel between the capital and remote islands. “We are investing in new domestic airports and upgrading existing facilities to make it easier for tourists to reach remote resorts and guesthouses, thereby encouraging tourism development across the country,” he added.
Tourism Development
Mohamed Khaleel, Advisor to the President on Tourism Development, discussed the government’s long-term vision for tourism development. Khaleel stressed that while luxury tourism remains a cornerstone of the Maldivian economy, there is a growing focus on sustainability and diversification.
“Our high-end tourism model has been incredibly successful, but we are now looking to diversify beyond resorts to include more experiential and communitybased tourism,” Khaleel explained. This approach, he said, would allow the Maldives to offer a broader range of experiences to international travellers while also promoting sustainable practices.
Khaleel also outlined several government initiatives aimed at ensuring the Maldives remains competitive in the global tourism market. “We are working on new tourism products that can attract high-end travellers while ensuring that our resources are protected for future generations,” he stated.
The session wrapped up with a brief Q&A, allowing attendees to ask questions and seek further insights from the panellists. Key topics discussed included the Maldives’ macroeconomic challenges, the role of public-private partnerships in infrastructure development, and how the Maldives plans to navigate the evolving global economic landscape.
The panel discussion, ‘Shaping the Future: Strategic Insights from Maldives,’ provided a comprehensive overview of the challenges and opportunities facing the Maldivian economy, with particular focus on tourism. With a blend of overcoming macroeconomic challenges, foreign investment strategies, fiscal reforms, and infrastructure upgrades, the session highlighted the importance of a coordinated, forwardlooking approach to ensure long-term economic growth.
Evolving trends, challenges in luxury travel
On September 19, 2024, the Hotelier Maldives GM Forum hosted an insightful panel discussion titled, ‘Redefining the Luxury Travel Experience.’ Moderated by Reena Abdul Wahid, Communications Strategist at the Maldives Association of Tourism Industry (MATI), the discussion delved into the evolving landscape of luxury travel and how industry leaders are adapting to meet changing traveller expectations.
The panel featured Solah Mohamed, Chief Operating Officer of Crown & Champa Resorts, Abdulla Ghiyas, Chairman of Visit Maldives and President of the Maldives Association of Travel Agents and Tour Operators (MATATO), and Ashwin Handa, Senior Vice President of Operations at Atmosphere Core. Together, they explored topics ranging from personalisation and sustainability to the future of luxury travel in the Maldives.
The panel kicked off with an
exploration of what luxury means in today’s travel industry. Solah Mohamed explained that at Crown & Champa Resorts, luxury is no longer just about opulence but about creating memorable, personalised experiences that cater to individual guest preferences. “Today, luxury is more about personalisation, privacy, and the seamless integration of services rather than simply offering high-end facilities,” he said.
Abdulla Ghiyas shared a broader perspective on luxury in the Maldivian context. “Luxury travel in the Maldives is about a blend of exclusivity and authenticity. We offer unparalleled natural beauty combined with top-tier service, which has been a key differentiator in the global market,” he noted.
As the discussion progressed, the panellists shared insights into the latest trends shaping luxury travel. According to Ashwin Handa, technology is playing an increasingly critical role in
Luxury travel in the Maldives is about a blend of exclusivity and authenticity. We offer unparalleled natural beauty combined with top-tier service, which has been a key differentiator in the global market
Solah Mohamed, Chief Operating Officer at Crown & Champa Resorts
enhancing guest experiences.
“We’re seeing the integration of AI and machine learning to anticipate guest preferences even before they arrive. At Atmosphere Core, we’re leveraging these technologies to personalise experiences, whether it’s dining preferences or wellness routines.”
Ghiyas highlighted that wellness tourism and sustainable travel are gaining prominence in the luxury sector. “The demand for wellness-centred experiences is on the rise, and this aligns with our efforts to position the Maldives as a holistic luxury destination,” he explained. He also touched on how luxury travellers are now seeking more immersive experiences, often engaging with the local culture and environment in ways that go beyond the traditional luxury offerings.
Personalisation emerged as a central theme in the discussion, with all panellists emphasising its importance in creating a distinctive luxury experience. Solah described how Crown & Champa Resorts tailors experiences for its guests, from bespoke dining arrangements to customised excursions.
“It’s about understanding the unique needs of each guest and delivering an experience that feels crafted just for them,” he said.
Ashwin echoed this sentiment, noting that personalisation can also present operational challenges.
“Managing personalisation at scale requires us to be flexible and innovative, but it’s something we prioritise because it’s what luxury travelers expect today,” he said.
Sustainability is becoming a key focus for luxury resorts, and
We believe sustainability and luxury can coexist. Our guests are increasingly eco-conscious, and they appreciate our initiatives to protect the environment
Abdulla Ghiyas, Chairman of Visit Maldives and President of the Maldives Association of Travel Agents and Tour
the panelists shared how they are incorporating eco-friendly practices without compromising on luxury standards. Solah discussed Crown & Champa Resorts’ efforts in minimising environmental impact, from reducing plastic usage to promoting reef conservation programs. “We believe sustainability and luxury can coexist. Our guests are increasingly eco-conscious, and they appreciate our initiatives to protect the environment,” he added.
Ghiyas elaborated on the importance of sustainability for the Maldives as a destination. “Luxury travellers are more informed than ever before. They want to know that their travel choices are not harming the environment. This pushes us to align our luxury offerings with sustainable practices, whether through energy-efficient technologies or supporting local communities.”
The conversation also touched on the challenges of maintaining luxury standards, particularly when catering to guests from diverse cultural backgrounds.
Solah explained that Crown & Champa Resorts faces the challenge of delivering consistent service while respecting the varied expectations of guests. “Luxury means different things to different people. For some, it’s about privacy, while for others, it’s about personalised service. Our goal is to understand and cater to these nuances,” he said.
Ashwin added that one of the key challenges in the luxury travel sector is the growing competition. “With new destinations emerging, maintaining a competitive edge requires constant innovation and a deep understanding of what luxury travellers value most,” he said.
The panellists shared their visions for the future of luxury travel. Ghiyas emphasised the need for the Maldives to continue positioning itself as a top-tier destination by diversifying its luxury offerings. “We need to focus on innovation and offer experiences that are not easily replicated elsewhere. Wellness tourism, immersive cultural experiences, and sustainability are all areas that will help us stay ahead.”
Ashwin expressed optimism about the future, noting that the luxury travel market will continue to evolve. “We see growing demand for unique, tailor-made experiences. The challenge for
resorts will be to continuously adapt while maintaining the highest standards,” he said.
As the panel discussion came to a close, Reena Abdul Wahid asked the panellists for their final thoughts on how emerging luxury destinations can establish themselves in the market.
Solah advised new destinations to focus on authenticity and service excellence, while Ghiyas stressed the importance of collaboration between industry stakeholders. “When the entire industry works together, it creates a stronger destination brand, and that’s what we need to focus on,” Ghiyas concluded.
Leveraging Maldives’ Unique Selling Points
In a panel discussion hosted by Hotelier Maldives during the recent GM Forum, experts from across the hospitality industry came together to discuss how the Maldives can leverage its unique selling points (USPs) to remain a competitive and aspirational destination in the global market. The panel, moderated by Aishath Ihuma, Director of Business Development at Reollo Investments Pvt. Ltd., included Ibrahim Inad, Director of Sales and Marketing at Oaga Resorts; Alexander Treager, General Manager at SAii Lagoon Maldives; Andrew Jansson, General Manager at Centara Mirage; and Rajesh Mehta, Chief Business Officer at Ooredoo Maldives. Their insights provide a clear roadmap for how the Maldives can continue to attract luxury travellers, all while addressing the evolving needs of guests and resorts alike.
Alexander Treager of SAii Lagoon Maldives opened the discussion by highlighting three fundamental elements that differentiate the Maldives from other destinations.
First is the “One Island, One Resort” concept, a unique structure where each resort occupies its own island, offering unparalleled exclusivity. While SAii Lagoon operates as part of an integrated resort, the principle of privacy remains at the core of the Maldivian experience. Treager also emphasised the draw of overwater and underwater accommodations, referring to his experience with
the construction of the Muraka at Conrad Maldives. These unique lodging options, coupled with the Maldives’ underwater ecosystems, continue to position the country as an exotic and luxurious destination.
Andrew Jansson of Centara Mirage expanded on the conversation by emphasising the importance of maintaining the Maldives as an aspirational destination. “A lot of our guests save up for a whole year just to visit,” he remarked, noting that the Maldives must continue to inspire travellers to view it as a once-in-a-lifetime trip. Unlike other destinations that cater to frequent holidaymakers, the Maldives should focus on being the ultimate dream destination. This aspirational positioning, Jansson explained, is key to sustaining the Maldives’ unique appeal in the Indian Ocean and beyond.
While many travellers once believed that visiting the Maldives meant disconnecting from the digital world, Rajesh Mehta explained that advanced technologies—like 5G connectivity—are now being integrated into resort experiences.
Rajesh Mehta of Ooredoo Maldives introduced the role of telecommunications and digital connectivity in enhancing the Maldivian experience. While many travellers once believed that visiting the Maldives meant disconnecting from the digital world, Mehta explained that advanced technologies—like 5G connectivity—are now being integrated into resort experiences. Ooredoo’s commitment to bringing the latest innovations, such as digital solutions and high-speed connectivity, ensures that guests can remain connected without compromising the secluded luxury that the Maldives is known for.
Mehta highlighted how advanced connectivity improves both the guest experience and resort operations. For instance, many resorts now use apps that allow
for seamless communication between staff and guests. The technology not only simplifies booking and in-house services but also alleviates challenges related to staff shortages by streamlining operations. This transformation from a traditional telecom provider to a digital service provider positions Ooredoo as an essential partner for resorts aiming to meet the demands of tech-savvy travellers.
Ibrahim Inad of Oaga Resorts provided insights into how Maldivian resorts can effectively market their USPs to attract high-end travellers. He noted that each resort in the Maldives is inherently unique, which makes it essential to identify and market the specific selling points that distinguish one property from another. Inad emphasised the importance of targeted marketing, advising resorts to use data-driven
strategies to reach the appropriate audiences. By understanding the specific preferences of ultra-luxury clients and tailoring marketing efforts accordingly, resorts can enhance their appeal and maintain their competitive edge.
Inad also highlighted that luxury is subjective—whether it’s a feeling, a state of mind, or a tangible experience. Resorts must determine what type of luxury their target audience values, and then build content around those specific elements. As datadriven economies continue to evolve, resorts should focus on gathering and analysing guest data to refine their offerings and marketing strategies.
Andrew Jansson wrapped up the conversation by sharing how Centara Mirage is capitalising on the growing family travel market. He described how Centara’s new
project, opening in November, will cater specifically to families, with 65 to 70% of the resort’s accommodations featuring bunk beds designed for family stays. Jansson explained that while many resorts are family-friendly, Centara Mirage aims to be family-centric. The resort’s family rooms, water complex, and unique offerings— such as a candy-themed spa and a children’s bar—are designed to create memorable experiences for families traveling with children. This focus on family travel, coupled with the Maldives’ natural beauty, will help Centara Mirage stand out in a competitive market.
Jansson concluded by mentioning that the family travel market is growing rapidly in the Maldives, and catering to this segment will be a key differentiator for resorts looking to attract this demographic. The Centara Mirage concept, already popular in other markets like Dubai and Thailand, will add to the Maldives’ reputation as a diverse destination capable of meeting the needs of various traveller segments.
The panel’s discussion highlighted several key strategies for leveraging the Maldives’ USPs to attract high-end travellers. From maintaining its aspirational identity to embracing technology and catering to niche markets like family travel, the Maldives continues to evolve as a destination without losing sight of the elements that make it unique. As competition increases both within the Indian Ocean and globally, resorts must remain innovative, data-driven, and customer-focused to sustain their appeal in the luxury travel market.
From honeymoon haven to family favourite: dnata Travel Group’s John Bevan on future of Maldives travel
In a keynote at the Hotelier Maldives GM Forum 2024, John Bevan, CEO at dnata Travel Group, shared his insights on the evolving landscape of luxury travel and the future of the Maldives as a premium destination. John, who has been based in Dubai for the last three and a half years, leads dnata’s global travel portfolio. His address emphasised the changing preferences of luxury travellers and the opportunities for destinations like the Maldives to adapt to new trends.
Bevan began by reflecting on how travel has transformed since the pandemic. “COVID reset the world in a way none of us anticipated,” he remarked, highlighting how the Maldives gained prominence during this time for being one of the first safe, secluded travel options. The islands, known for their exclusivity, quickly became a top destination for travellers seeking safety and luxury.
He noted that post-pandemic travel saw a surge in what he called “revenge travel,” where travellers, having been grounded for years, were eager to spend on shorter booking windows and high-end experiences. “We sold holidays with long-haul brands for travel within weeks—something we had never seen before,” Bevan said. While booking patterns have normalised, the demand for premium experiences has stayed, with younger generations and families increasingly embracing luxury travel.
Bevan emphasised that luxury travel has expanded to include a younger, more diverse audience. Families, younger groups, and even first-time luxury travellers are increasingly seeing the value in high-end services, including flying business class or staying at five-star hotels. “People who might have once thought luxury was out of their reach are now realising
People who might have once thought luxury was out of their reach are now realising its worth.
John Bevan, CEO at dnata Travel Group
its worth,” Bevan explained, crediting the impeccable service and experiences provided by destinations like the Maldives.
He also touched on the significant impact of social media, particularly in influencing the travel habits of affluent UAE and Saudi travellers. “We’ve seen how social media posts by influential figures, like Sheikh Hamdan, can drive demand for a destination,” Bevan shared. He noted that the UAE’s highly educated and affluent travellers are now exploring beyond traditional luxury hubs like London and Paris, with the Maldives gaining popularity.
According to Bevan, the pandemic accelerated certain trends that were already gaining traction. One such trend is “bleisure” (business and leisure), though he pointed out that some major corporations, such as Amazon, are shifting back to in-office work. However, the demand for longer stays and more immersive
experiences remains strong, driven in part by a heightened awareness of sustainability.
“People are now more conscious of their impact when traveling, so they are opting for longer stays,” Bevan said. He also highlighted the growing desire for meaningful experiences, whether they are culinary adventures, cultural immersion, or wellness retreats.
While Bevan praised the Maldives for its post-pandemic success, he also pointed out challenges facing the destination. With a significant number of new properties developing, internal competition is growing, which could put pressure on pricing. Additionally, the reopening of global destinations means increased competition. Bevan stressed the importance of differentiating the Maldives from other luxury hotspots and attracting a wider range of travellers, particularly families and multi-generational groups.
He also emphasised the importance of the Tourism Board’s role in reshaping the perception of the Maldives. “It’s not just a honeymoon destination,” Bevan asserted, urging for a marketing shift that includes families and larger groups. “If we don’t change that perception, you may lose out to other destinations that are viewed as more inclusive.”
Bevan expressed his excitement about dnata’s future plans, which include expanded roadshows and events to bring international travel buyers and Maldivian hoteliers together. He underscored dnata’s commitment to the Maldives as a top destination and their determination to help drive a shift in its global image.
“The Maldives is an iconic destination,” Bevan concluded. “But there’s still work to be done to open it up to new markets, and we’re ready to help in that journey.”
Harnessing data: Malik Mohamed on business intelligence future in Maldives tourism
At the Hotelier Maldives GM Forum 2024, Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts, delivered a presentation on the vital role of business intelligence (BI) and revenue optimisation in the evolving tourism industry of the Maldives. He highlighted how leveraging data analytics, artificial intelligence (AI), and predictive tools can unlock substantial revenue potential and create a competitive edge in the luxury hospitality market.
During his presentation, Malik emphasised the shift from traditional intuition-based decision-making to data-driven strategies, which he believes are essential for future success. He stressed, “So far, our approach in making business decisions
has been a lot of intuition and very little data has been used or analysed.” However, with the right tools and frameworks, he noted that businesses could now harness vast amounts of data to gain insights that optimise both operations and revenue streams.
Malik outlined the fundamental aspects of a robust BI strategy, identifying the core processes as:
Data Collection: Gathering vast amounts of guest and operational data.
Data Integration: Ensuring data from multiple sources is centralised for efficient use.
Data Analytics: Using tools like Power BI and Tableau for analysing trends and making forecasts. Reporting and Visualisation: Presenting insights in
Tools such as AI and machine learning play a key role in predictive analytics, helping hoteliers anticipate guest needs and optimise pricing strategies based on market demand.
actionable formats that inform decision-making.
He stressed the importance of data analytics in improving operational efficiency, personalising guest experiences, and enhancing overall profitability. Tools such as AI and machine learning play a key role in predictive analytics, helping hoteliers anticipate guest needs and optimise pricing strategies based on market demand.
One of the main themes of the presentation was how BI can support revenue optimisation. By leveraging guest data, hotels can personalise guest experiences, target marketing efforts more precisely, and improve loyalty programs. “Utilising guest data for personalisation and predictive analytics for guest satisfaction is crucial,” Malik explained.
He also emphasised the importance of tracking booking trends and analysing market demand to refine business strategies. Comparing current performance against previous years, hotels can make informed decisions that enhance profitability and ensure a competitive edge in a saturated market.
While the benefits of BI are vast, Malik acknowledged some of the challenges that come with the data revolution, notably data privacy and security. With the rise of employee access to sensitive guest information, businesses need to invest in employee training, data encryption, and strict access controls to protect against misuse. Compliance with privacy regulations has become paramount to maintaining guest trust and brand integrity.
Additionally, Malik highlighted the issue of “data fatigue,” where the sheer volume of reports and dashboards leads to overwhelming decision-makers. “Managing data fatigue is important,” he noted, adding that many businesses have data at their fingertips but often lack the tools to utilise it effectively. By focusing on relevant insights, businesses can avoid becoming bogged down by irrelevant data and make more agile, informed decisions.
As the presentation concluded, Malik emphasised the future potential of business intelligence in shaping the tourism landscape of the Maldives. “Data-driven decisions are going to make a
big impact in understanding the industry and operations,” he stated. The increasing reliance on data will not only improve profitability but also shift the competitive landscape, making BI an essential tool for every hotelier looking to stay ahead.
In closing, Malik affirmed that BI tools, if implemented and utilised smartly, could offer a significant competitive advantage in the dynamic and fast-evolving hospitality industry of the Maldives. “BI can be a very strong tool for making smart decisions about making our operations profitable,” he concluded.
WeChat’s Etienne Ng highlights Chinese traveller trends, digital payments
At the recently-concluded Hotelier Maldives GM Forum 2024, Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), delivered a presentation on the evolving trends of Chinese travellers and the crucial role of digital payments in the hospitality industry. The session offered attendees a deep dive into how WeChat, one of the most popular apps in China, influences travel spending patterns and enhances guest experiences through digital solutions.
Etienne Ng opened his session by engaging the audience with an informal poll, asking if they had ever used WeChat, a Chinese super app with over 1.2 billion users. He highlighted the app’s evolution from a simple messaging platform to an all-encompassing ecosystem that integrates messaging, social media, and digital payments—transforming everyday activities for millions of users.
“Think of WeChat as a super app
Providing frictionless, painless payment modes will enhance guest satisfaction and could even drive ancillary revenue.
Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay)
that does everything,” Etienne Ng explained, comparing the seamless Chinese mobile experience to the more fragmented app usage seen in other parts of the world. WeChat’s diverse functionalities, from business communication to social media and payments, form the backbone of daily life for many Chinese, making it an essential tool for reaching Chinese travellers.
Etienne Ng emphasised that the Chinese traveller of today is notably different from the pre-pandemic era. While shopping once accounted for a significant portion of Chinese spending abroad, the trend has shifted toward spending more on unique experiences, local sightseeing, and quality dining.
“The same dollar that used to go toward shopping is now being spent on experiences,”
Etienne Ng shared, noting that Chinese tourists increasingly prioritise immersive travel, cultural exploration, and fine dining. This
shift offers a golden opportunity for hoteliers to attract Chinese tourists by offering compelling experiences that highlight local heritage and culinary delights.
Furthermore, Etienne Ng pointed out the spike in dining-related expenditure, particularly in destinations known for Michelinstarred or celebrity restaurants. He highlighted how Singapore’s Low & Behold Group recently enabled WeChat Pay to attract high-spending Chinese customers, recognising the growing importance of offering seamless digital payment options for a frictionless experience.
As digital payments become integral to the travel experience, Etienne Ng delved into how WeChat Pay is transforming the hospitality industry by facilitating operational efficiency and enhancing guest convenience. He underscored that for Chinese travellers, the ability to use WeChat Pay for transactions during their international trips is a key factor in providing a seamless travel experience.
Etienne Ng also drew attention to the untapped potential of WeChat Pay in the Maldives, where only 1% of registered merchants actively use the service, despite Chinese visitors being a key source of tourism revenue. He urged Maldivian hoteliers to capitalise on this opportunity by educating their frontline staff about WeChat Pay to ensure smooth transactions for Chinese guests.
“A lot of the frontlines in Maldives don’t even know they accept WeChat Pay,” Etienne Ng noted, emphasising the need for better awareness and training. “Providing frictionless, painless payment modes will enhance guest satisfaction and could even drive ancillary revenue.”
Etienne Ng encouraged hoteliers to think beyond payments and consider WeChat as a comprehensive marketing tool. By leveraging WeChat’s miniprograms, hotels can create unique experiences for Chinese travellers, offer exclusive deals, and boost guest engagement. He referred to the platform as the “corporate name card” for hotels,
offering brands direct access to China’s enormous digital market.
“Once you start using WeChat’s ecosystem, the users can easily find you, and it becomes a new brand channel,” Etienne Ng explained, noting that many leading luxury brands have already integrated WeChat into their marketing strategies to better connect with Chinese consumers.
Etienne Ng also touched on the challenges associated with China’s push toward a cashless society, citing a recent typhoon in Hainan that caused widespread power outages, making it difficult for people to charge their phones and complete mobile transactions. While cashless systems offer numerous benefits, such as increased convenience and security, they are not without their vulnerabilities, especially in the event of power disruptions.
Etienne Ng concluded his session with a strong call to action for the Maldivian hospitality industry. With China expected to remain a key source market for years to come, he urged hoteliers to prioritise digital transformation and embrace WeChat Pay as a strategic tool to enhance both guest experiences and operational efficiency.
“Do not embark on this journey with a trial-and-error approach,” Etienne Ng warned, advising hoteliers to fully commit to integrating WeChat’s ecosystem to maximise its potential. He also highlighted the partnership between WeChat and the Maldives’ Ministry of Tourism, aimed at fostering greater collaboration and strengthening ties with the Chinese market.
Ooredoo’s managed solutions for Future-Ready Maldives Resorts
In a presentation at the Hotelier Maldives GM Forum 2024, Rajesh Mehta, Chief Business Officer of Ooredoo Maldives, emphasised the transformative role of managed solutions in enhancing hospitality efficiency. The event marked the eighth edition of the forum and Mehta’s fourth appearance, where he outlined the importance of centralised ICT infrastructure for resorts.
Mehta opened his presentation by highlighting Ooredoo’s extensive footprint, which spans 10 markets and serves over 151 million customers. He noted that the Maldives’
tourism industry is intrinsically linked to the country’s global appeal as a luxury destination, contributing significantly to the digital economy.
“Today, we are not just a telecom provider; we are positioning ourselves as a digital service provider,” Mehta stated. He underscored the need for resorts to adapt to an evolving digital landscape, where guests expect seamless connectivity and enhanced experiences.
Throughout his presentation, Mehta discussed the significant investments Ooredoo has made in
As we move forward, the focus should be on enhancing guest experience through innovative solutions
Rajesh Mehta, Chief Business Officer of Ooredoo Maldives
infrastructure, including tier-three data centres and international data cables. He announced the expansion of 5G connectivity to several resorts, enabling guests to experience faster and more reliable internet services.
The presentation delved into the evolution of digital experiences in hospitality, touching on advancements like AI and generative technologies that are reshaping customer interactions. Mehta urged attendees to consider the emerging role of technology in their operations, including the shift from traditional services to managed solutions.
“Managed solutions allow resorts to operate without the burden of physical servers, streamlining operations while focusing on guest experience,” he explained. By adopting Ooredoo’s managed services, resorts can achieve approximately 30% reduction in capital expenditures, 25% lower technology costs, and a 20% increase in operational efficiency.
Mehta concluded by inviting discussion among attendees, emphasising the importance of collaboration in embracing these technological advancements.
“As we move forward, the focus should be on enhancing guest experience through innovative solutions,” he stated.
The session ended with a promise of further dialogue and a video that would elaborate on the technological transformations discussed, underscoring Ooredoo’s commitment to shaping the future of hospitality in the Maldives.
Mohamed Jailam presents Artificial Intelligence’s role in travel
At the Hotelier Maldives GM Forum 2024, Mohamed Jailam, CEO and Managing Director of Javaabu and Co-Founder of DhivehiGPT, delivered a presentation titled “How Artificial Intelligence (AI) Will Revolutionise Travel.” His talk centred on how AI is already transforming various sectors, and the potential it holds for revolutionising the travel and hospitality industry.
Jailam began his presentation by addressing the audience of business leaders, noting that AI, though often discussed as a modern buzzword, is far from a new concept. He likened AI’s current role to that of Google Maps, which, since its introduction
in the early 2000s, has radically improved how travellers navigate and explore new places. “Google Maps made travel easier, cheaper, and most importantly, safer,” Jailam remarked. AI’s current advancements, according to him, are poised to drive even greater transformations in travel.
To help the audience grasp the core of artificial intelligence, Jailam explained neural networks, drawing a comparison to the human brain. He used a simple analogy: how a neural network can distinguish between pictures of cats and dogs by processing and classifying images based on large sets of labeled data. AI, he emphasised, is essentially the
As we move forward, the focus should be on enhancing guest experience through innovative solutions
Rajesh Mehta, Chief Business Officer of Ooredoo Maldives
result of vast amounts of training data and can be applied to multiple areas of business—from predicting sales to understanding customer behaviour.
“Artificial intelligence is not about replacing humans, but amplifying human ingenuity,” Jailam quoted Satya Nadella, CEO of Microsoft. He underscored that while AI could handle certain tasks more efficiently, it would not replace the human element that makes travel and hospitality memorable. “People travel to be greeted by a human smile,” he said, urging the industry not to sacrifice human warmth for automation.
At the heart of Jailam’s presentation was his belief that AI agents represent the future of the travel industry. AI-powered agents, he explained, will revolutionise how businesses interact with potential customers. These agents will go beyond static websites, engaging with users in their native languages, providing personalised recommendations, and answering detailed questions— such as dietary preferences or local services—as if they were human travel consultants.
He demonstrated a video clip featuring a conversation between a man and an AI agent. The AI, using natural language processing, recognised the man’s emotions and responded accordingly. “This is the future,” Jailam remarked. “AI agents that can understand and respond to users in a human-like fashion will be key in transforming how travel businesses engage with their clients.”
He offered various use cases for AI in travel:
AI-driven booking agents that interact with travellers before their journey even begins.
AI helplines that assist travellers in real time during their journey, providing information about bookings, local destinations, and services.
AI butlers that replicate personalised luxury experiences, even in budget hotels, by handling guest requests 24/7.
AI tour guides that offer realtime, location-based information enhanced with AR and VR, giving tourists rich, multimedia storytelling at heritage sites.
Real-time speech-to-speech translation services that bridge language gaps, allowing travellers to communicate seamlessly in foreign countries.
These AI applications, Jailam argued, would make premium services more affordable and accessible, thus elevating the entire travel experience.
Jailam also addressed concerns about whether smaller startups or local businesses could compete with global AI giants like OpenAI or Google. His response was optimistic: “There’s always a gap in the local market, especially when it comes to native stories and knowledge,” he explained, encouraging businesses to leverage AI technologies to create custom applications for local needs.
While global models like ChatGPT may provide a general understanding, Jailam emphasised the importance of building AI tools that understand the unique nuances of local markets, cultures, and customer preferences.
Jailam concluded by likening AI to electricity, quoting Google Brain co-founder Andrew Ng: “Just as electricity transformed industries a century ago, AI will transform nearly every business in the coming years.” He urged the attendees to embrace AI early, as those who do will gain a competitive edge, while others risk falling behind.
Before finishing, Jailam attempted a live demonstration of a locallyproduced agent, showcasing an AI system designed specifically for the Maldivian market. It underscored the potential of AI to support local languages and improve customer experiences in the Maldives.
The forum ended with Jailam’s message: “AI agents are the future of travel,” encouraging the industry to adopt this cutting-edge technology to stay competitive in an increasingly automated world.
Vital role of Velana International Airport in developing Maldives’ tourism
In his presentation at the Hotelier Maldives GM Forum 2024, Mohamed Mihad, Chief Commercial Officer at Maldives Airports Company Limited (MACL), highlighted the critical role of Velana International Airport (VIA) in supporting and driving tourism in the Maldives. His speech, titled “Velana International Airport (VIA) and Tourism Development,” provided valuable insights into how the airport’s infrastructure and operations are closely intertwined with the growth and development of the tourism sector, and how future collaborations between the two sectors can enhance the Maldives’ position
as a global tourist destination.
Mihad began by reflecting on the historical developments of VIA, providing a timeline of the airport’s growth alongside the evolution of tourism in the Maldives. He recalled the establishment of the first runway in 1964 and the arrival of the first tourist in 1972, marking the beginning of a new era for the Maldives. The construction of the first significant runway in 1976 enabled the Maldives to cater to growing international demand, a trend that has continued in tandem with the development of tourism.
The Maldives has seen substantial
infrastructure development at VIA over the years, particularly since the 2008 introduction of a master plan, which laid out the foundations for ongoing airport expansions. This includes the development of a new terminal, which is set to accommodate increasing passenger volumes and cater to the modern needs of the tourism industry.
Mihad emphasised that the growth of VIA is directly related to the demands and shifts in the tourism industry. “The airport was built to cater to the tourism sector,” he explained, illustrating how every major development at the
airport has been in response to the growth and changes in tourism. For instance, as tourism demand increased, VIA adapted with new infrastructure to meet these demands, ensuring that the airport could handle higher passenger volumes and the evolving needs of international travellers.
One of the key challenges discussed by Mihad was the balancing act between managing airport revenue streams and maintaining competitive pricing for travellers. VIA generates revenue
through both aeronautical (airlines and flight operations) and nonaeronautical activities (retail, duty-free, and food and beverage outlets). However, increasing fees for airlines can lead to higher ticket prices, which could negatively impact the price-sensitive tourism industry in the Maldives. He highlighted the need for a creative approach to increase nonaeronautical revenue, improving passenger spending while keeping flight costs reasonable.
VIA’s operations are notably
different from many other airports around the world, largely due to the unique geography and tourism patterns of the Maldives. Upon arrival, travellers to the Maldives do not simply take a taxi to their destination. Instead, a large proportion of passengers—around 40%—take speedboats to their resorts, while others transfer to seaplanes or domestic flights to reach more remote locations. The Maldives boasts the largest seaplane operation in the world, an integral part of its tourism infrastructure.
Mihad pointed out that 65% of VIA’s traffic occurs within a six-hour window during daylight hours, as seaplanes cannot operate at night. This concentrated flight schedule poses operational challenges, requiring the airport to handle large volumes of passengers and aircraft in short time frames. These dynamics drive up infrastructure costs and complicate operational efficiency, leading to higher overall costs for airlines and tourists alike.
Mihad highlighted the importance of maintaining a sustainable development strategy for VIA that
One of the key challenges discussed by Mihad was the balancing act between managing airport revenue streams and maintaining competitive pricing for travellers.
aligns with the broader objectives of the tourism industry. One key area of focus is expanding and diversifying routes. The Maldives has long maintained an open skies policy, allowing airlines from any destination to operate freely within its airspace. However, Mihad raised concerns about the increasing dominance of a few Middle Eastern carriers, which account for 35% of VIA’s traffic. He urged industry leaders to consider the potential impact of monopolisation on airfares and tourist accessibility.
Collaboration between the airport and the tourism sector is crucial for future growth, Mihad argued. He called for joint efforts in developing new routes and markets, as well as attracting more airlines to the Maldives. He cited the example of Malaysian Airlines, which invested
in promoting the Maldives as a destination to Australian travellers after launching a route to the islands. Such partnerships can bring valuable exposure and investment, benefiting both the airport and the tourism industry.
Mihad concluded by emphasising that VIA’s role extends beyond traditional airport operations. “We are not running an airport,” he said, “we are running a hotel where passengers happen to come by plane.” This shift in mindset reflects a commitment to elevating the passenger experience, ensuring that every visitor to the Maldives receives exceptional service from the moment they land. This service-oriented approach is essential for maintaining the Maldives’ reputation as a world-class destination.
Fuvahmulah: Home to the World’s Largest Tiger Shark Aggregation
By Ali Rafeeq
Fuvahmulah Island in the Maldives has been recognised as the location of the largest documented aggregation of tiger sharks globally, according to a recent study published on Nature.com.
Over six years, researchers led by Lennart Vossgaetter from the Leibniz Centre for Tropical Marine Research in Germany identified 239 individual tiger sharks through non-invasive photo identification methods. This represents the highest number of individual tiger sharks recorded in a single, geographically confined area.
The research revealed that tiger sharks around Fuvahmulah exhibit strong site fidelity, especially adult females, which remain in
the area for extended periods during gestation. The waters surrounding the island provide critical habitat for these sharks, offering warm temperatures and a consistent food supply from discarded fish waste, making it ideal for reproduction.
The study highlighted Fuvahmulah as a vital site for tiger shark conservation in the Indian Ocean, housing the world’s largest known aggregation. The protected status of sharks in Maldivian waters contributes to the island being a “bright spot” for conservation efforts. Researchers emphasise that the island’s waters are essential for supporting female tiger sharks during gestation, serving as a crucial refuge that helps sustain their population.
However, the researchers also pointed out the necessity for further studies on the geographic connectivity of Fuvahmulah’s tiger sharks. Telemetry research could determine whether these sharks primarily inhabit the protected waters of the Maldives shark sanctuary or venture beyond its limits. Such insights are essential for understanding their movements and enhancing conservation strategies.
The study also raised concerns about the absence of formal regulations governing shark tourism in the Maldives, which has become a significant economic driver for local communities. The researchers noted that shark diving at sites like Fuvahmulah’s “Tiger Harbour” is currently unregulated,
lacking official guidelines for shark provisioning for tourism purposes. Existing codes of conduct at diving sites are voluntary and vary by dive centre.
Drawing inspiration from successful management strategies employed in other shark diving destinations, such as locally managed marine protected areas (MPAs) in Fiji, the researchers recommended establishing formal regulations to oversee shark provisioning and diving practices in Fuvahmulah. They argued that adopting sustainable practices is crucial to ensure the long-term conservation of tiger sharks and the economic benefits derived from shark tourism.
To prevent future conflicts between tourism and conservation, the study advocates for incorporating stakeholder interests into local management plans, promoting sustainable ecotourism practices in one of the world’s largest shark sanctuaries.
Fuvahmulah is the second southernmost atoll in the Maldives, situated 500 km from the capital, Male. The island, home to a population of 9000, is accessible via daily scheduled flights operated by the national carrier, Maldivian. Several dive centres are located near the harbour, accommodating the growing number of tourists who visit for tiger shark diving.
In addition to its fame as the “Tiger Shark Island”, Fuvahmulah is also known for its long, white sandy pebble beach, locally called “Thoondu”, on the northeast coast. The beach, with its natural beach breaks, is a popular destination for surfing.
Fuvahmulah: World’s
Nina Mohamed: Marketing Luxury Hospitality
Nina Mohamed, the Director of Marketing and Communications at Mövenpick Resort Al Marjan Island, is a distinguished leader with over 13 years of experience in the hospitality industry. Her journey from an Assistant Marketing Communications Manager to her current leadership role is a testament to her dedication, creativity, and strategic acumen.
Nina’s passion for the hospitality industry was ignited by its dynamic and ever-evolving nature. Reflecting on what initially drew her to this field, Nina shares, “The opportunity to create memorable experiences for guests while working in a field that blends creativity with strategy was truly appealing.” This blend of creativity and strategic thinking has been a driving force throughout her career, shaping her approach to marketing and communications.
Her career began as an Assistant Marketing Communications Manager, where she honed her skills in brand positioning, digital marketing, and content creation. Over the years, Nina’s career evolved as she took on increasingly challenging roles across various locations,
each offering unique insights into the global hospitality landscape. From the vibrant paradise of the Maldives to the bustling cityscape of Singapore and the culturally rich Middle East, Nina’s international experience has shaped her approach to marketing, enabling her to craft strategies that resonate with both local and international audiences.
As the Director of Marketing at Mövenpick Resort Al Marjan Island, Nina’s role is centred around shaping and executing the overall marketing strategy to ensure the resort’s brand is well-positioned in the competitive hospitality landscape. Since the resort’s opening nearly two years ago, a key focus has been on establishing it as the go-to weekend destination for residents across the UAE and the broader GCC region.
“My main responsibilities include driving brand awareness, crafting impactful digital and traditional marketing campaigns, and ensuring our messaging resonates with our target audiences,” Nina explains. By leveraging a mix of innovative marketing techniques, strategic partnerships, and exceptional
The key difference lies in the level of personalisation and experiential focus in luxury hospitality branding compared to the content driven, rapidpaced nature of media branding
content, Nina and her team have successfully elevated the resort’s profile, making it synonymous with luxury, relaxation, and unforgettable experiences.
One of Nina’s significant achievements has been solidifying the resort’s presence as a preferred getaway destination, particularly for UAE and GCC residents seeking a blend of serenity and luxury. Through curated social media strategies, engaging PR campaigns, and collaborative influencer partnerships, Mövenpick Resort Al Marjan Island has become a must-visit spot, especially for weekend escapes.
Branding and positioning in the luxury hospitality sector require a nuanced approach that is distinct from other industries.
According to Nina, “In luxury hospitality, the brand is not just about the product or service but about the entire experience we provide to our guests. It’s about creating an emotional connection and delivering a level of personalised service that goes beyond expectations.”
At Mövenpick Resort Al Marjan Island, branding and positioning are about establishing an identity that exudes elegance, exclusivity, and relaxation. Nina emphasises the importance of
carefully curating messaging to align with the aspirations of the target market, ensuring that every communication reinforces the luxury and tranquility that guests expect. This involves a strategic blend of visual aesthetics, storytelling, and exceptional service standards that together create a strong brand promise.
Nina’s previous experience in the media industry also provides her with a unique perspective on branding. While media branding focuses more on content, engagement, and immediacy, luxury hospitality branding is more proactive and experience-driven. “The key difference lies in the level of personalisation and experiential focus in luxury hospitality branding compared to the contentdriven, rapid-paced nature of media branding,” Nina notes.
Throughout her career, Nina has led numerous successful campaigns, but one that stands out is a cobranded event with Jo Malone CBE for the launch of a fragrance under the Jo Loves brand in Oman. The event, held at Shangri-La Al Husn, a luxurious adults-only resort, was a remarkable success. “The impact of this campaign on the brand was significant. It not only positioned Shangri-La Al Husn as a premier destination for luxury and exclusivity but also reinforced the brand’s association with high-profile, globally recognised luxury brands,” Nina recalls.
This event was a testament to the power of strategic partnerships and the importance of creating memorable, immersive experiences in the luxury hospitality sector. The success of the campaign was
reflected in the extensive media coverage it received, the positive feedback from guests, and the enhanced brand perception among the target audience.
In hospitality, challenges and crises are inevitable, and they often test both leadership and adaptability. One significant challenge Nina faced was during the COVID-19 pandemic, which profoundly impacted the hospitality industry. “Our management team quickly realised the need for flexibility and collaboration. We made the strategic decision to focus initially on transit passengers and group bookings, adapting our approach to fit the new reality,” Nina shares.
The pandemic underscored the importance of agility, clear communication, and a customer-centric approach. Nina and her team pivoted from traditional messaging to emphasise safety, flexibility, and reassurance, developing campaigns that highlighted strict hygiene protocols and promoted staycations and local experiences.
As a leader, who is the first Maldivian to be listed in Hotelier Middle East Marketers Powerlist 2024, Nina places a strong emphasis on fostering creativity and innovation within her team. She focuses on creating an environment where team members feel empowered, valued, and inspired. “I encourage open collaboration, promote a growth mindset, provide inspiration, grant autonomy, recognise achievements, and create a safe space for innovation,” Nina explains.
This approach has not only led to
the development of innovative marketing strategies but has also contributed to the overall success of Mövenpick Resort Al Marjan Island. Nina’s leadership style is characterised by her commitment to nurturing curiosity, collaboration, and continuous learning, ensuring that her team stays ahead of the curve and delivers unique, memorable experiences for guests.
Outside of work, Nina is passionate about fitness, a pursuit that has been a significant part of her life for over 20 years. Before moving to the Middle East, she was a fitness instructor in the Maldives, teaching clients part-time during and after her higher studies. Fitness has instilled in Nina the discipline, focus, and energy that have had a profound influence on her professional journey. “Fitness continues to help me stay centred and energised, which is crucial in managing the demands of a
career in hospitality marketing and communications,” she says.
Striking a balance between her demanding work life and personal life requires careful prioritisation and time management. Nina emphasises the importance of setting clear boundaries, delegating tasks, and disconnecting during personal time to recharge and stay motivated.
For young women aspiring to pursue a career in hospitality marketing and communications, Nina offers valuable advice: “Embrace every opportunity with confidence and curiosity. This industry is dynamic and requires both creativity and resilience, so be prepared to learn continuously and adapt to new challenges. Build a strong network, seek out mentors, and never hesitate to push boundaries.”
Discover Bayfancy Residence: The Ultimate Blend of Luxury and Nature in Hulhumalé
Bayfancy Private Limited, known for its exceptional craftsmanship and innovative architectural designs, has expanded its portfolio to the Maldives with the introduction of Bayfancy Residence.
Located in Hulhumalé, this exclusive development combines modern elegance with the natural beauty of the island nation, creating a living experience defined by comfort, convenience, and sophistication.
Bayfancy’s commitment to craftsmanship is evident throughout the residence, drawing inspiration from the company’s successful high-end projects in China, such as Run Da Beauty Villa and Run Da International.
By blending green building principles with intricate spatial design, Bayfancy Residence offers a harmonious balance between luxury and everyday comfort. Every detail, from the architectural layout to the interior finishes, is a testament to the company’s dedication to quality and design excellence.
Situated in Hulhumalé’s Phase II, Bayfancy Residence benefits from its prime location within the planned high-end residential zone.
The development is adjacent to future public amenities such as mosques and schools, while Bayfancy has also secured 1,200 square meters of seaside land for the construction of a fourstory commercial complex. Additionally, the project will feature a 2,000-square-meter park, providing residents with easy access to green spaces and recreational areas.
The architectural design of Bayfancy Residence is a seamless
blend of the Maldives’ natural charm and modern aesthetics. Offering a variety of apartment configurations, including onebedroom, two-bedroom, threebedroom units and Sky Villa’s, the residence caters to both families and investors alike. Every apartment serves as a tranquil retreat, combining thoughtful layouts with sleek design elements.
A standout feature of Bayfancy Residence is its integration of vertical greening, with every balcony designed as an aerial garden. This eco-friendly initiative not only enhances the visual appeal but also reduces noise and improves air quality, creating a living environment that reflects a deep connection with nature. The grand lobby of the residence adds to its allure, featuring a 150-square-meter space with a 6.6-meter-high ceiling. The design blends minimalist luxury with natural elements, providing an elegant setting for both personal and professional engagements.
On the 17th floor, residents will find a range of high-end amenities that elevate the living experience. An infinity pool, a state-of-theart gym, wellness studio, and a barbecue area are all designed to offer relaxation and enjoyment while showcasing breathtaking scenic views. The expansive terrace further enhances the
lifestyle offering, integrating indoor and outdoor living with multifunctional spaces ideal for activities such as gardening, meditation, or simply spending quality time with loved ones.
Bayfancy Residence also incorporates cutting-edge smart home technology. With features like facial recognition door locks, automatic curtains, and smart lighting systems, daily living is enhanced with convenience and style. For those with a passion for eco-living, the residence offers hydroponic gardening on balconies, allowing residents to cultivate fruits and flowers with minimal effort. Bayfancy even provides technical training and materials to make this unique feature accessible to all residents.
In addition to being a luxurious living space, Bayfancy Residence presents an outstanding investment opportunity. Hulhumalé is rapidly becoming one of the Maldives’ most desirable locations
for residential and commercial development, and this project stands out as a premier option for those looking to invest in the region. Whether as a vacation home or a permanent residence, Bayfancy Residence offers the perfect combination of luxury and convenience in an elite, tranquil setting.
To ensure a hassle-free living experience, Bayfancy provides a range of concierge-style property services. From airport transfers and vehicle rentals to professional housekeeping and utility management, residents are supported with services designed to meet their every need. The development also offers rental and sales assistance, as well as comprehensive community management to ensure that all aspects of the property are meticulously maintained.
For more information about Bayfancy Residence, including details on apartment availability and investment opportunities, you can visit their website at www.bayfancy.com or contact them directly at +960 4001188. They are also available via WhatsApp or Viber at +960 9499918. With its blend of luxury, innovation, and a deep respect for the environment, Bayfancy Residence is set to redefine the standards of living in the Maldives.
Mohamed Waheed: Over 3 decades of financial excellence at Bandos Maldives
Bandos Maldives, one of the oldest and most beloved resorts in the Maldives, owes much of its financial stability and success to the dedication of its Director of Finance, Mohamed Waheed. With over 32 years of service at Bandos, Waheed has demonstrated exemplary leadership, precision, and a passion for financial excellence. His efforts have not only kept the resort’s finances in impeccable shape but have also earned him the prestigious Hotelier Maldives Awards 2024 for Dedicated Service.
Waheed’s journey at Bandos began over three decades ago, and during that time, he has established himself as a cornerstone of the resort’s financial management. “It’s been an incredible journey, one where I have seen the resort grow and evolve,” Waheed shared in a recent interview with Hotelier Maldives. “Over the years, my role has expanded, but the goal has always remained the same— ensuring financial stability and sustainability for Bandos Maldives.”
In 2023, Waheed set a new
standard for financial forecasting at Bandos, delivering a variance of just 0.31% between actual and forecasted revenue. His approach to forecasting is built on careful analysis and datadriven strategies. “The key is to stay ahead of the curve. By using data analytics and advanced forecasting methodologies, we were able to reduce the variance to such a minimal level,” Waheed explained.
This achievement highlights his exceptional financial planning skills and his ability to foresee and adapt to market changes. His foresight not only positions Bandos as a financially stable entity but also sets a benchmark for resorts across the Maldives when it comes to financial management.
Operational budgeting is another area where Waheed’s expertise shines through. Under his leadership, Bandos Maldives achieved a remarkable variance between actual and budgeted gross operating profit in 2023. This level of precision is rare in the industry and demonstrates Waheed’s meticulous approach
The key is to stay ahead of the curve. By using data analytics and advanced forecasting methodologies, we were able to reduce the variance to such a minimal level
Mohamed Waheed, Director of Finance at Bandos Maldives
Mohamed Waheed, Financial Excellence at Bandos Maldives
to resource allocation and financial oversight.
“Every dollar matters when you are managing the finances of a resort. We focus on efficient allocation of resources without compromising on guest experience or operational quality,” said Waheed. His strategy of closely monitoring budgets while maximising profitability has been a key factor in the resort’s sustained success over the years.
Waheed’s approach to cash flow management at Bandos Maldives further underscores his financial stewardship. His protocols ensured the timely payment of salaries, service charges, and taxes, while also maintaining adherence to budgeted capital expenditures. Notably, the resort achieved these milestones without resorting to external loans.
“Maintaining a healthy cash flow
is critical to the smooth operation of any business, especially in hospitality. We ensure that all obligations are met on time, and by doing so, we build trust not only with our employees but also with our business partners,” he stated.
This disciplined approach to cash flow management has kept Bandos Maldives financially resilient, even during challenging times. Waheed’s ability to balance immediate financial needs with long-term sustainability sets him apart as one of the top financial leaders in the Maldivian hospitality industry.
One of the hallmarks of Waheed’s leadership is his focus on developing local talent. Under his guidance, Bandos Maldives boasts an impressive 90% local talent retention rate. “The future of the Maldivian hospitality industry depends on nurturing
local talent. At Bandos, we are committed to investing in our people and ensuring they have the opportunities to grow,” Waheed emphasised.
In addition to fostering talent, Waheed has implemented innovative practices to enhance transparency within the resort. One of his standout achievements in 2023 was integrating realtime service charge visibility into the resort’s internal employee system. This initiative allowed staff to instantly access and monitor their service charge earnings, significantly boosting employee morale and motivation.
“When employees can see the direct impact of their work on their earnings, it creates a sense of ownership and accountability. Transparency fosters trust, and that’s something I’m very proud of contributing to at Bandos,” Waheed noted.
Mohamed Waheed’s remarkable contributions to Bandos Maldives have not gone unnoticed. His award for Dedicated Service at the Hotelier Maldives Awards 2024 is a testament to his commitment to financial excellence, employee development, and operational efficiency. His leadership, precision in financial forecasting, and dedication to nurturing local talent have solidified his reputation as one of the leading financial figures in the Maldivian hospitality industry.
Reflecting on his long tenure at Bandos, Waheed remains focused on the future. “While it’s an honour to be recognised, my goal is to continue growing and pushing the boundaries of what’s possible in financial management,” he said.
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Surfing: Catalyst for sports tourism in Maldives
Maldives, renowned for its stunning atolls and luxury resorts, is on the cusp of redefining its tourism appeal by tapping into the flourishing market of sports tourism—specifically, surfing. This shift is exemplified by the rising prominence of local surfers like Ahmed Agil, whose journey and achievements illuminate the vast potential of surfing as a cornerstone of Maldives tourism marketing.
Ahmed Agil: A Beacon of Maldivian Surfing
The captain of Maldives national surfing team, Ahmed Agil’s story is one of passion, perseverance, and an unwavering commitment to the sport he loves. With 17 years of experience, Agil has risen from a young boy with a passion for the ocean to a respected figure
on the international surfing stage. His journey began with the thrill of catching waves and the freedom that comes with surfing, but it wasn’t long before he realized that this was more than just a hobby, but a potential career.
One of Agil’s most pivotal moments came during the Red Bull event at Thulusdhoo, where he secured first place. This victory not only marked a significant milestone in his career but also solidified his commitment to pursuing surfing professionally. Such achievements demonstrate that the Maldives is home to world-class talent, capable of competing and succeeding at the highest levels of the sport.
However, Agil’s journey has not been without challenges.
Competing in the Dhivehi Surf League and other events often requires significant personal and financial sacrifices. Surfers like Agil frequently have to fund their travel and participation costs out of pocket, balancing day jobs with the demands of their sport. Despite limited financial support, Agil has persevered, driven by a deep love for surfing and a desire to excel. His participation in the Surfing World Championships 2023 in El Salvador, where he competed against some of the world’s best, further highlights his dedication and the potential for Maldivian surfers to make their mark globally.
Surfing as a Vehicle for Sports Tourism
Ahmed Agil’s experiences underscore the potential for surfing to play a transformative
role in Maldives tourism. The archipelago’s unique combination of pristine beaches, high-quality waves, and year-round surffriendly weather makes it an ideal destination for surf tourism. Yet, despite these natural advantages, the Maldives has yet to fully capitalize on this market.
Agil’s story is a testament to the talent and determination that exists within the Maldivian surfing community. By investing in this sport and promoting it as a key aspect of the nation’s tourism strategy, the Maldives can attract a new demographic of travelers—those who seek adventure and authentic cultural experiences. Surfing events, like the Red Bull competition that was a turning point for Agil, could draw international attention and elevate the Maldives as a premier destination for surfers worldwide.
Moreover, the global visibility achieved by Maldivian surfers competing on the world stage, such as Agil’s participation in El Salvador, can significantly enhance the country’s tourism profile. These athletes not only bring pride to their homeland but also serve as ambassadors, showcasing the Maldives as a destination where elite surfing meets luxury and natural beauty.
Unlocking New Economic Opportunities
The integration of surfing into the Maldives’ sports tourism strategy could create substantial economic benefits. By focusing on this niche market, the Maldives can diversify its tourism offerings, particularly during the off-season when traditional beach tourism slows down. Surf tourism could be
marketed alongside the country’s existing luxury travel packages, appealing to both surf enthusiasts and their families, who can enjoy the wide range of other activities the Maldives has to offer.
In addition, nurturing the next generation of surfers, inspired by figures like Ahmed Agil, could foster local talent and further entrench surfing as a national sport. This would not only provide new opportunities for young athletes but also create a sustainable model for community development through sports.
Looking Ahead: A Year of Promise
As Ahmed Agil himself puts it, “Big things are coming, and this year could be very memorable.”
His optimism reflects the broader potential for surfing in the Maldives, both as a sport and as a driver of tourism. With the right support and investment, surfing could become a symbol of Maldivian culture and a significant contributor to the nation’s economy.
The Maldives stands at the brink of an exciting new chapter in its tourism narrative. By embracing and promoting surfing, the country can position itself as a world-class destination for sports tourism, attracting a global audience eager to experience the unparalleled waves and vibrant culture of the Maldives.
Photo courtesy of SIDIBARI, a leading sports media company based in the Maldives, covering a variety of sports across the country.
Fathimath Aseela: Passionate F&B management at Vakkaru Maldives
Fathimath Aseela has carved out a name for herself as a dedicated and accomplished Outlet Manager at Vakkaru Maldives. With over a decade of experience, she has risen through the ranks, showcasing a steadfast commitment to delivering memorable guest experiences. Aseela’s journey from a hostess to a leader in food and beverage (F&B) management is a story of passion, resilience, and an unrelenting drive for excellence.
Aseela’s career began in 2014 when she joined Kurumba Maldives as a hostess. Her passion for guest service and hospitality quickly became evident, propelling her through various roles, including restaurant captain at Kurumba Maldives and assistant restaurant manager at Cora Cora Maldives. “My passion for guest service and hospitality led me through various roles. Ultimately, I became a restaurant manager at Sirru Fen Fushi Maldives, consistently driven by a commitment to excellence and continuous learning,” she recalls.
Throughout her career, Aseela has remained focused on continuous
growth. Her rise to the position of Outlet Manager at Vakkaru Maldives is a testament to her determination and willingness to learn. She emphasises the importance of embracing challenges and adapting to new environments, a mindset that has helped her thrive in the ever-evolving hospitality industry.
A pivotal moment in Aseela’s journey came in 2013 while working in a boutique shop. She often encountered guests who shared their heartfelt resort memories, highlighting how exceptional service had left a lasting impression. This inspired her to explore a career in the food and beverage sector. “I was captivated by the restaurant concepts and the high level of service, which inspired me to pursue a career in food and beverage,” Aseela shares. This curiosity turned into a deep passion as she began to understand the intricacies of F&B management.
For Aseela, the joy of working in the F&B sector lies in creating unique and unforgettable dining
Creating memorable guest experiences fuelled my enthusiasm, whether it was adapting to evolving guest preferences, staying ahead of trends, or managing economic pressures
Young Hotelier: Fathimath
experiences for guests. “Creating memorable guest experiences fuelled my enthusiasm, whether it was adapting to evolving guest preferences, staying ahead of trends, or managing economic pressures,” she notes. Aseela thrives on the dynamic nature of the industry, where each day presents new challenges and opportunities to exceed guest expectations.
Aseela’s journey has not been without its challenges, but she has faced each with determination. Having worked at prestigious resorts like Sirru Fen Fushi Maldives and Cora Cora Maldives, she has gathered valuable lessons in leadership and management. “The most important lesson I’ve learned as a restaurant manager is that it’s fundamentally a discipline. It requires a deep understanding of the importance of maintaining high service standards while catering to a diverse and discerning clientele,” she explains.
Leading diverse, multicultural teams has taught Aseela the importance of communication
and cultural sensitivity. She believes that effective leadership is about setting an example for others to follow and fostering a collaborative work environment. “A key to successful management is leading by example, becoming a role model to inspire and motivate others,” she says. Her approach to leadership focuses on nurturing her team, providing support, and encouraging a culture of continuous improvement.
Managing F&B operations in a resort setting comes with unique challenges, from motivating staff to ensuring seamless collaboration between the front-of-house and kitchen teams. Aseela emphasises the importance of recognising each team member’s individual strengths and fostering a positive work environment.
“The main challenge is keeping staff motivated to overcome this, it requires creating a positive work environment through teambuilding activities and mentoring each individual,” she explains.
Aseela’s commitment to nurturing talent is evident in her focus on
Attention to detail is crucial. By doing so, we can tailor the service to meet the individual needs and expectations of each guest
training and development. She takes the time to observe her team closely, offering personalised training plans and regular feedback. “I tailor personalised training plans to meet their specific needs, ensuring they are equipped to grow and succeed,” she says. By investing in her team’s growth, she ensures that they are wellprepared to provide exceptional service, which directly contributes to the overall success of the resort.
For Aseela, the secret to delivering an unforgettable dining experience lies in the details. She believes that understanding guests’ preferences from the moment they make their reservation allows her to create a personalised experience that exceeds their expectations. “Attention to detail is crucial. By doing so, we can tailor the service to meet the individual needs and expectations of each guest,” she highlights.
This commitment to personalisation is what sets Aseela apart as an F&B leader. She strives to ensure that every guest feels valued and experiences a level
of service that is both thoughtful and memorable. It is this attention to detail that has earned her the respect and trust of both her team and the guests she serves.
Aseela sees a few key trends shaping the future of food and beverage management, particularly in the Maldives. The demand for locally sourced ingredients is one such trend, reflecting a growing focus on sustainability. “By prioritising local sourcing, we enhance the freshness and quality of our offerings while positively impacting the community,” Aseela says. She believes that supporting local producers not only benefits the environment but also enriches the guest experience.
Aseela also recognises the role of technology in modernising the
hospitality industry. Embracing digital ordering systems and innovative kitchen equipment can streamline operations and enhance guest satisfaction. “Leveraging new technologies can streamline operations, enhance guest experiences, and improve overall efficiency,” she notes.
Aseela is passionate about sharing her knowledge with young professionals. She encourages aspiring hoteliers to embrace the opportunities within the hospitality sector and maintain a positive attitude. “I urge you to maintain a positive, ‘can-do’ attitude. Focus on developing your skills by staying informed about global trends,” she advises.
She also emphasises the importance of practical experience for young people entering the
industry. Aseela advocates for work experience programs that provide students with real-world exposure before they graduate. “When graduates enter the workforce with practical knowledge and a clear understanding of the hospitality environment, they can hit the ground running,” she adds.
Aseela’s journey from a curious boutique shop assistant to an accomplished Outlet Manager at Vakkaru Maldives is a story of passion, hard work, and unwavering dedication to guest service. Her leadership style, rooted in empathy and continuous learning, has made her a respected figure in the Maldivian hospitality industry. She remains committed to elevating the standards of service in the F&B sector, inspiring the next generation of hospitality leaders along the way.
Young Hotelier: Fathimath Aseela
NORDAQ
Nordaq, a distinguished Swedish company, has been setting new standards in premium water filtration across the globe.
Operating in 63 countries, Nordaq is renowned for its innovative approach and relentless commitment to sustainability. Nordaq has an extensive international client base and is preferred water to over 200 guide Michelin chefs. The brand’s rapid expansion reflects its dedication to blending its unique Nordaq identity with local cultures and expertise, ensuring a customized approach to every market it enters.
Since establishing its presence
in the Maldives in in December, 2022, Nordaq has quickly made a significant impact. By seamlessly integrating with the local hospitality scene, Nordaq now serves four of the Maldives’ most prestigious resorts: Ritz-Carlton, Conrad Maldives, Patina Maldives and Jumeirah Maldives. This impressive footprint in such exclusive resorts underscores Nordaq’s success in merging Swedish precision with the distinctive allure of Maldivian luxury. This move highlights Nordaq’s unwavering commitment to
delivering premium, environmentally friendly water solutions to the luxury hospitality sector.
Nordaq’s patented water filter is designed to deliver water that tastes like pure, fresh water, enhancing the overall drinking experience. The system filters out impurities and unwanted flavors while preserving essential salts and minerals, ensuring that the water remains as natural and refreshing as possible. The technology allows for the production of both still and
sparkling water, available in chilled, ambient, or hot temperatures.
One of the standout features of Nordaq’s system is its sustainable approach. The purification system is accompanied by a range of accessories including bottles, rubber caps, aluminum caps, and encapsulation machines, all designed with Swedish precision and quality. The bottles, which come in glass, crystal, or Tritan, are exclusively designed to be reused multiple times. They are cleaned with high precision in standard commercial wash racks, creating a closed-loop system that eliminates the need for disposable bottles. This innovative approach reduces waste, cuts down on transportation needs, and minimizes environmental impact.
Nordaq offers a range of products that cater to various needs, from manual systems to fully automated setups. This versatility allows Nordaq to service a broad spectrum of clients, including small Michelin Guide restaurants, high-end hotels, large casinos, and even cruise ships. Whether a boutique establishment or a grand resort, Nordaq’s systems
deliver exceptional water quality tailored to each client’s needs.
Nordaq’s system aligns perfectly with the Maldives’ commitment to sustainability and eco-friendly practices. By producing high-quality water on-site, the need for longdistance transport and logistics of bottled water is significantly reduced. This not only lowers carbon emissions but also decreases waste associated with plastic bottles. For resorts and hospitality organizations in the Maldives, this means serving premium water while actively contributing to environmental conservation.
The introduction of Nordaq’s water purification system in the Maldives sets a new benchmark in the luxury hospitality industry. With its focus on high-quality, sustainable water solutions, Nordaq enhances guest experiences by offering superiortasting water and demonstrates a commitment to environmental stewardship. This approach not only meets the growing demand for eco-conscious practices but also supports the Maldives’ broader goals of sustainability and responsible tourism.
Adding to its achievements, Nordaq recently showcased its cuttingedge water purification technology at the Hotel Asia Exhibition in 2024. The exhibition provided a platform to connect with numerous interested customers, further amplifying the reach and impact of Nordaq’s sustainable water solutions in the luxury hospitality sector.
As Nordaq continues to build on its success in the Maldives, the company is excited about several upcoming projects that promise to extend its influence to additional high-end resorts. By integrating these systems into the Maldives’ luxury resorts, Nordaq is paving the way for a future where premium water and environmental responsibility go hand in hand, setting a new benchmark in both taste and sustainability.
Contact Us
prasobh@nordaq.com +960 9920921
thilshani@nordaq.com +960 9949873
www.nordaq.com
Industry Highlights
Maldives requires foreign currency deposits from tourism sector
The Maldives Monetary Authority (MMA) on October 1 introduced a new regulation requiring all foreign currency income generated by the tourism industry to be deposited in local banks.
As per the regulation, businesses active in the tourism industry and registered with the Maldives Inland Revenue Authority (MIRA) are required to re-register with MMA within 30 days. New registrants must also comply with this rule within the same timeframe.
Goods and service providers in the tourism sector are now required to submit details of their offerings to the MMA before the 28th of the following month.
The total foreign currency earnings must be deposited into a local bank’s foreign currency account, registered with MMA, within 87 days after the end of each month.
The regulation also specifies that transactions within the country must be conducted in Maldivian
Rufiyaa, with certain exceptions. These include governmentrelated transactions, remittances, foreign transactions, and sales to tourists, among others.
Any transaction made in foreign currency outside of the exempted categories will face fines ranging from MVR 10,000 to MVR one million.
Violations of other clauses in the regulation could also result in fines up to MVR one million.
In a second regulatory change, MMA has amended the Foreign Currency Regulation, requiring tourism facilities to exchange a portion of their foreign currency earnings through local banks.
For resorts, hotels, and tourist vessels (Category A), $500 per guest must be exchanged.
Guesthouses (Category B) are required to exchange $25 per tourist.
Lower exchange requirements are allowed in cases of tax payments in foreign currency, debt repayment, or court-ordered arrangements.
Last year, the Maldives saw 1.8 million tourist arrivals, with 1.5 million staying at resorts.
The MMA expects the new regulation to lead to an increase in foreign currency exchanges from the tourism sector, potentially boosting exchanges from 3 percent of total tourism revenue to 15%.
This is the first time the Maldives has made such an exchange mandatory. With this regulation, the Monetary Regulation of 1987 is now void.
MMA noted that these changes will increase the foreign exchange available to businesses and the public, while also facilitating the MMA’s ability to supply foreign currency to the market.
Category A
Resorts, Hotels, and Tourist Vessels
$500 per guest
Category B
Guesthouses & Hotels
$25 per guest
Maldives enforces new foreign exchange rules: $500 per tourist at resorts, $25 at guesthouses
The Maldives Monetary Authority (MMA) on October 1 implemented new regulations requiring resorts and guesthouses to exchange a portion of their foreign currency earnings, effective immediately. Under these rules, tourism service providers must exchange foreign currency income based on tourist arrivals, with separate requirements for resorts and guesthouses.
According to the regulations, Category A tourism service providers, which include resorts, integrated resorts, resort hotels, and tourist vehicles, are required to exchange $500 per tourist arriving during a given month. This exchange must be completed through a bank by
the 28th day of the third month following the month of service.
Category B service providers, such as guesthouses and hotels with fewer than 50 rooms, are required to exchange $25 per tourist within the same timeframe.
Tourism operators must also submit details of the goods and services provided to tourists to the MMA by the 28th of each month. Additionally, all foreign exchange income, including sales proceeds, must be deposited into a foreign exchange account at a bank within the same three-month period. The deposit can be made in US dollars or any other foreign currency approved by the MMA.
Maldives’ main airport’s new terminal to open in December 2024
Minister of Tourism Ibrahim Faisal confirmed on Friday that the new terminal at Velana International Airport (VIA) will be inaugurated by December.
The announcement was made in the minister’s World Tourism Day message, highlighting the terminal’s significance to the country’s tourism industry.
Faisal emphasised that the new terminal is a central part of the main airport’s broader modernisation project, which aims to increase the Maldives’ capacity to accommodate international visitors. While operations at the
terminal are set to commence in December, the airport is expected to be fully operational by the first or second quarter of next year.
In his address, the Minister underscored the importance of attracting more airlines to the Maldives, noting that the government plans to work closely with the tourism sector on targeted marketing campaigns. He pointed out that the opening of the terminal presents an opportunity to boost these efforts, increase tourist arrivals, and enhance overall spending in the tourism sector.
The tourism industry currently
Failure to comply with the exchange requirements could result in fines ranging from MVR 5,000 to MVR 1 million.
Tourism service providers are required to register with the MMA within 30 days of their registration with the Maldives Inland Revenue Authority (MIRA), as part of the broader compliance framework outlined in the regulations.
contributes approximately USD 4.5 billion to the state, with the government aiming to raise this figure to USD 6 billion by 2027.
The new 78,000-square-metre terminal will increase VIA’s capacity, accommodating up to 7 million passengers annually, compared to the current terminal’s capacity of 1.5 million. It is equipped with modern facilities such as:
• Aero boarding bridges
• Advanced baggage handling systems
• Expanded retail, dining, and lounge areas
Maldives imposes new regulations on foreign currency exchange, restricts to maldivians
The Maldives Monetary Authority (MMA) on October 1 introduced new foreign exchange regulations, replacing a 37-year-old rule.
The newly enacted Money Exchange Business Regulations require the establishment of a special company to conduct foreign exchange transactions.
Under the new rules, two types of licences will be issued:
• Tier-1: A licence to trade in foreign exchange.
• Tier-2: A foreign currencyonly sales trading licence.
According to the regulations, businesses registered under the Tourism Act are permitted to purchase foreign currency from tourists without a licence.
For Tier-1 licences, the following conditions apply:
• All employees involved must be Maldivians.
• A maximum of MVR 50,000 or its equivalent in cash can be transacted per day with a single customer.
• An electronic system must be implemented to monitor all
foreign exchange transactions.
• The licence is valid for five years.
• The application fee is MVR 20,000, with an annual fee of MVR 24,000.
Tier-2 licences will be granted only to companies licensed to operate tourist resorts. The guidelines for Tier-2 licence holders are as follows:
• The licence is valid for the duration of the resort’s operating permit.
• Foreign exchange transactions must be conducted with either a bank or a Tier-1 licensee.
• A receipt must be provided to customers after foreign currency sales.
• The application fee for this licence is $1,300, with an annual fee of $1,800.
• A security deposit of $50,000 is required from each licensee.
Existing licence holders must comply with the new regulations and reapply for their licences. The regulations allow businesses to continue operating under their current licences until the MMA makes a decision on their applications.
Tier 1
Tier 2
A licence to trade in foreign exchange. A foreign currency-only sales trading licence.
Tourism minister calls for greater Maldivian ownership in resorts
Tourism Minister Ibrahim Faisal has reiterated the government’s commitment to increasing Maldivian ownership and leadership in the tourism sector, particularly within resorts. Speaking on World Tourism Day, Faisal highlighted this as one of
the government’s key objectives.
Faisal said that Maldivians show strong interest in tourism and that the government is encouraging young people to engage in the business. He outlined several goals to empower Maldivians in the tourism sector, including:
Increasing the number of Maldivian general managers in resorts Promoting Maldivians to senior positions in resorts Encouraging young Maldivians to invest and own multiple resorts
Maldives restricts tourist vessel agency to maldivians; introduces $5 per passenger fee
The Ministry of Tourism has introduced key amendments to the regulations governing the operation of foreign tourist vessels in the Maldives.
The updated rules, which came into effect in September, aim to ensure that only local companies can act as agents for foreign vessels, while also imposing a new passenger licence fee of $5 (MVR 77) per passenger.
These changes are part of the first amendment to the Regulation on the Operation and Berthing of Foreign Tourist Vessels in the Territory of Maldives, which has now been published in the government gazette. Under the revised regulation, foreign tourist vessels can only enter Maldivian
waters after appointing a local agent, a role that was previously open to any authorised party.
The most notable update stipulates that only companies fully owned by Maldivians are eligible to act as agents for foreign tourist vessels. This includes:
Only companies with Maldivian shareholders can represent foreign tourist vessels. If the shareholders are a company, partnership, or sole proprietorship, the entity must be entirely owned by Maldivians. Another significant change is the renaming of the previous “charter licence” to “passenger licence.” The passenger licence now applies to any vessel carrying passengers, other than the crew,
Faisal urged the public to avoid actions that could negatively affect tourism, noting the industry’s vital role in the country’s stability. He stressed the importance of maintaining a stable environment for tourism to thrive.
The minister expressed gratitude to the founders of Maldives’ tourism sector, urging the younger generation to learn from their achievements and continue building on their legacy.
within Maldivian waters. While the existing daily fees remain unchanged, an additional charge of $5 per passenger must now be paid before the vessel departs.
Maldives to amend 1991 diving regulations
Minister of Tourism Ibrahim
Faisal has announced that the Maldives’ diving regulations, which date back to 1991, will soon be amended in response to concerns raised by the diving community. The announcement was made during the Fuvahmulah Tourism Awards 2024 ceremony, held in celebration of International Tourism Day and organised by the Fuvahmulah City Council.
Faisal highlighted that the outdated rules have presented challenges, particularly when compared to international standards. Citing Maldives as an example, he noted that the country still adheres to an older set of regulations, which has posed difficulties for divers and operators alike.
“The current regulations, established in 1991, were based on the development of diving in Maldives at the time. However, we are now in 2024, and it is clear that amendments are necessary,” Faisal said.
One of the key concerns raised by divers, particularly in Fuvahmulah where a significant number of dive centres operate, is the mandated 24-hour waiting period between diving and air travel. In comparison, other countries
permit air travel after only 18 hours, a point the Minister emphasised as an area in need of review.
Faisal assured that discussions with industry experts will take place, and that an evaluation of the current rules will be initiated once the government offices reopen following the weekend.
In his speech, the Minister also revealed that the government is taking steps to establish a dedicated department aimed at accelerating the growth of local tourism. This department will focus on improving service delivery and addressing the unique needs of different regions.
“This initiative will enhance the attention given to rural areas, and is a vital step toward ensuring the success of local tourism,” said Faisal.
Addressing broader challenges within the tourism sector, Faisal acknowledged the difficulties faced by small businesses in securing loans through local banks. He confirmed that discussions are ongoing with the Bank of Maldives, Maldives Islamic Bank, and several international financial institutions to secure loans at lower interest rates. These efforts, he said, are aimed at alleviating financial burdens and fostering further expansion of the sector.
The Minister expressed optimism that low-interest loans could be made available as early as the first quarter of next year.
In addition, he shared the government’s plans to boost its budget for international tourism promotion, particularly in the south of the country. As part of this strategy, efforts are underway to attract more foreign airlines to the southern regions, further supporting the government’s goal of diversifying and expanding tourism offerings.
Faisal reaffirmed the government’s commitment to achieving its target of welcoming two million tourists to the Maldives by the end of the year.
This initiative will enhance the attention given to rural areas, and is a vital step toward ensuring the success of local tourism
Ibrahim
Faisal, Minister of Tourism
Maldives extends resort rent deferral to 3 years for maintenance, upgrades
The Ministry of Tourism has introduced an amendment to its regulations, extending the rent deferral period for resorts undergoing maintenance or redevelopment to a maximum of three years. This extension applies if the resort suspends operations entirely during the upgrade process.
The update, published in the government gazette, marks the third amendment to the Regulation on the Procedure for Extension of Deadline for Development of Properties Allocated for Tourism Purposes and Deferral of Rent and Penalties. It provides resorts with more flexibility in managing redevelopment projects, allowing for extended closures while deferring rent payments.
Initially, the regulation—first introduced in December 2022— permitted the deferral of rent payments for up to 18 months, extendable to two years if 50% of the upgrade work was completed. However, under the latest amendment, resorts can now defer rent for a period of 36 months, or three years. In cases where the entire resort is demolished and redeveloped, the deferral period can be extended to 42 months (three and a half years).
The tourism minister retains the authority to grant these rent deferrals, provided that the resort closes entirely for the purpose of renovation or redevelopment.
In addition to rent deferrals, the amendment also revises
regulations related to the construction of resorts on allocated islands, lands, or lagoons. According to the regulations, the maximum allowable extension for the construction period of a resort island is three years, while for lagoons, the period is four years.
The amendment provides further flexibility, removing some earlier conditions and simplifying the extension process. Previously, the extension required a detailed inspection by the ministry, along with certification from an authorised surveyor or engineer confirming incomplete work. However, the new regulation allows the ministry to extend the construction period based on a simple declaration from the resort, confirming the availability of materials and workers at the site.
If the ministry discovers that the declaration has been violated, it reserves the right to revoke the permit.
This initiative will enhance the attention given to rural areas, and is a vital step toward ensuring the success of local tourism
Appointments
Commercial Director Pullman
Maldives Maamutaa and Mercure Maldives Kooddoo
Pullman Maldives Maamutaa and Mercure Maldives Kooddoo have announced the upcoming appointment of Dipti Katoch as their new Commercial Director, effective from October 21, 2024. With over 15 years of experience in revenue management and strategic market positioning at globally recognised brands, Katoch brings a wealth of expertise to the role. She will be responsible for overseeing revenue management, reservations, marketing, and sales strategies across both resorts. This holistic approach aims to create a cohesive strategy that enhances brand visibility, optimises bookings, and increases customer engagement.
Sundar Raj
Director of Sales and Marketing at Ifuru Island Maldives
Raj joined the team in January 2024 as the Director of Sales, bringing over 15 years of industry experience to his new role. He began his career as a Banquet Manager with the Taj Group in India before transitioning into Sales and Marketing. Throughout his career, Raj has made significant contributions at organisations such as Reollo Travels, JW Marriott Maldives, and Amaya Kuda Rah. Originally from Mumbai, India, he values continuous learning and innovative ideas to foster team growth and elevate the property’s brand as an industry leader.
General Manager at JW Marriott
Srikanth Devarapalli has been named General Manager of the luxury resort, leading the team in preparation for the launch of the second JW Marriott property and the eighth Marriott Bonvoy resort in the Maldives. Guests can look forward to an exceptional experience, featuring the Spa by JW and culinary offerings that showcase both local and international cuisine.
General Manager at Ifuru Island Maldives
A distinguished Swiss national with an 18-year career in luxury hotel management, Sawyer brings a wealth of expertise, innovation, and a strong commitment to guest satisfaction to his new role.
Resort Manager at Villa Haven
Faris has garnered valuable experience working in renowned international destinations such as Indonesia, Thailand, Singapore, and Morocco. His career has been marked by a strong commitment to delivering exceptional guest services and maintaining operational excellence. Prior to joining Villa Haven, he served as Executive Assistant Manager at The Nautilus, a prestigious resort in the Maldives.
CSR Manager at Dusit Thani Maldives
In her new role, Laura will spearhead Dusit Thani Maldives’ commitment to sustainable practices across all operational aspects, including community outreach, environmental conservation, and educational initiatives. With a strong academic background and experience in sustainable tourism, she will play a crucial role in further embedding sustainability into the heart of the resort’s guest experiences and operations.
Dipti Katoch
Srikanth Devarapalli
Marcel Sawyer
Laura Allevi
Ahmed Faris
Jean-Louis Ripoche
Area General Manager at Dusit Thani Maldives
With an extensive background in luxury hospitality, JeanLouis Ripoche brings a wealth of knowledge and expertise to his new role. His prior experience with Marriott in the Maldives will be instrumental in creating synergies across Dusit properties in the region, particularly as we approach the much-anticipated opening of dusitD2 Feydhoo Maldives. This exciting addition marks a new chapter in Dusit’s expansion, and Jean-Louis will be integral to enhancing cross-selling opportunities, ensuring seamless operations across all properties, and driving growth in this dynamic market.
Maurice Van Den Bosch
General Manager at RAAYA by Atmosphere
Van Den Bosch brings with him over 20 years of extensive experience in resort management across renowned global tourism destinations. His expertise spans all aspects of resort management, from revenue optimisation to food and beverage operations, and project management for pre-opening properties. His leadership skills and operational insight have consistently driven success in the various roles he has undertaken.
General Manager at The Cocoon Collection
Inthi previously served as the Resort Manager at Cocoon Maldives, a role he took on in July 2023. Before joining Cocoon Maldives, he spent nearly two years as Resort Manager at the esteemed adults-only resort, You & Me Maldives, where he was promoted from his initial position as Operations Manager.
Director of Human Resources at Le Méridien Maldives Resort & Spa
Throughout his career, Nooray has held leadership roles at renowned properties such as Vakkaru Maldives, Fairmont Maldives Sirru Fen Fushi, Soneva Jani, and Six Senses Laamu. His professional background encompasses recruitment, employee development, and strategic HR planning, underscoring his commitment to creating a positive workplace culture.
Maksat Zhulovchinov
Executive Chef at Sheraton Maldives Full Moon Resort & Spa
Returning with over 17 years of industry experience, including 8 years with Marriot International, Chef Maksat brings a wealth of knowledge, creativity, and passion to his new role. His career has been marked by dedication to quality and innovation, consistently delivering exceptional dining experiences across his various roles.
Resort Manager at Dusit Thani Maldives
Sabree has an impressive career history, having held key leadership roles at prestigious hospitality establishments. Most recently, he served as Acting General Manager at Six Senses Con Dao, Vietnam, where his strategic oversight contributed to the resort’s exceptional performance. His previous positions include Resort Manager at both Grand Park Kodhipparu, Maldives, and Six Senses Con Dao, as well as Director of Rooms at Fairmont Maldives Sirru Fen Fushi, under the management of Accor.
Mohamed Nooradhdheen
Hassan Sabree
Mohamed Imthiyaz
