A REMARKABLE JOURNEY:
ISMAIL RASHEED, GENERAL MANAGER OF BANDOS MALDIVES
UNLOCKING OPPORTUNITIES:
EXPLORING THE ABSENCE OF MALDIVIAN LEADERSHIP IN INTERNATIONAL HOTEL CHAINS
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Hotelier Maldives
Volume 11, Issue No: 64
EDITORIAL
Ismail Faseeh, Editorial Director
Ali Naafiz, Editor naafiz@hoteliermaldives.com
Ibrahim Mahudhee, Managing Editor mahudhee@hoteliermaldives.com
CONTRIBUTING WRITERS
Moobeen Jaleel, Maaish Mohamed, Thoiba Riyaz and Maha Rasheed
LAYOUT DESIGN
CIAO Advertising
PHOTOGRAPHY
Courtesy of the respective resorts
SALES
Naail Nihaadh naail@hoteliermaldives.com, sales@hoteliermadlives.com
PUBLISHER Perspective Pvt. Ltd.
4th Floor, M. Kaneeru Villa, Orchid Magu, Male, Republic of Maldives, PO Box No. 20212 Mobile: +960 7246292, +960 7910858
Dear Readers,
As we navigate through the latest issue of Hotelier Maldives magazine, we extend our heartfelt wishes for the speedy recovery of our esteemed Editor, Ali Naafiz who is currently recuperating from a serious roadside accident. We deeply appreciate the outpouring of well wishes and prayers from all our readers and industry colleagues during this challenging time.
In this issue, we delve into various facets of the Maldivian hospitality industry, exploring the essence of luxury hospitality, culinary mastery, and the remarkable contributions of women in our field. From the insights shared by GM Elisabeth Alleyne of OZEN LIFE MAADHOO to the culinary journey of Chef Denzil Prasanna at NOKU Maldives, and the exemplary leadership of Naziya Hassan at Alila Kothaifaru Maldives, we celebrate the diversity and talent within our industry.
Furthermore, we explore the vision of Mohamed Adam at Jumeirah Maldives Olhahali Island, focusing on sustainability and guest satisfaction in engineering practices. We also delve into the dynamics of employment ratio in the Maldivian tourism sector, shedding light on the evolving landscape of our workforce.
Our culinary adventure continues with a salt-kissed journey at Lonu Restaurant, OZEN LIFE MAADHOO, offering a tantalizing glimpse into the culinary delights of the Maldives. Additionally, we delve into global travel trends, the integration of AI in tourism, and the expansion of Manta Air’s international routes, connecting Bangalore to Dhaalu Atoll.
Lastly, we gain insights from industry experts like Hassan Shareef of JA Manafaru, who shares his perspectives on talent development and fostering a supportive culture. We also explore the potential for Maldivian leadership in international hotel chains, unlocking opportunities for growth and representation.
As we immerse ourselves in the diverse narratives of the Maldivian hospitality industry, we are reminded of its resilience, innovation, and unwavering commitment to excellence. We hope these articles provide valuable insights and inspiration to our readers, contributing to the continued advancement of our dynamic industry.
Warm regards,
Ali Naafiz Managing Editor
hoteliermaldives.com 2
A Remarkable Journey: Ismail Rasheed, General Manager of Bandos Maldives
GM’s view: OZEN LIFE MAADHOO’s Elisabeth Alleyne on Excellence in Luxury Hospitality
Chef of the Month: NOKU Maldives’ Executive Chef Denzil Prasanna’s Culinary Mastery
Women in Hospitality: Alila Kothaifaru Maldives’ Senior Sales Manager Naziya Hassan
Sustainability, efficiency, guest satisfaction: Engineering vision of Jumeirah Maldives Olhahali Island’s Mohamed Adam
Harnessing Google’s Powerhouse to elevate Tourism promotion
Exploring the Dynamics: Analysis and Projection of Employment Ratio in the Maldivian Tourism Sector
A Salt-kissed Journey: A Culinary Adventure at Lonu Restaurant –OZEN LIFE MAADHOO
Manta Air goes International: New International route connects Bangalore to Dhaalu Atoll in the Maldives
Unlocking opportunities: Exploring the absence of Maldivian leadership in international hotel chains
Unlocking Seamless Guest Experiences with SABA Mobile Ordering Module for Resort Hotels
How prepared is the Maldives Tourism Industry for the AI Revolution?
Global Air Travel demand reaches 99% of 2019 levels
Replace Thatch for the Last Time: PALMEX Thatch Roofing
JA Manafaru’s Hassan Shareef on Developing Talent, Creating Supportive Culture
The Green Revolution: Emporia’s Eco-vite Brings Sustainable Luxury to Maldives Hotels
Appointments
News 3 Contents 4 14 30 10 24 34 36 44 38 41 42 6 18 32 12 26 28
A Remarkable Journey: Ismail Rasheed, General Manager of Bandos Maldives
Bandos Maldives, a tranquil retreat known for its unparalleled charm. Guiding this oasis is Ismail Rasheed, a visionary leader whose journey from the HR to the role of General Manager is nothing short of remarkable.
Ismail’s adventure with Bandos began in 2002, when he joined as a Personnel Officer in Human Resources. With unwavering dedication and a commitment to excellence, he swiftly climbed the ranks, becoming Manager, Human Resources in 2010 and then Director, Human Resources. In 2014, he showcased his versatility by taking on the role of Resident Manager, navigating diverse challenges with ease.
However, it was on February 5th, 2017, that Ismail Rasheed made history, assuming the position of General Manager. This marked a significant milestone, symbolizing not
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only his exceptional leadership but also a new era of growth for the resort.
At the heart of Ismail’s leadership philosophy is a focus on employee development and empowerment. He prioritizes training and nurturing local talent, with 90% of the resort’s management now comprising locals, fostering a sense of ownership within the community.
At the heart of Ismail’s leadership philosophy is a focus on employee development and empowerment.
As custodian of a 51-year-old property, Ismail understands the importance of embracing change. With an inclusive approach, he ensures that every voice is heard, emphasizing guest satisfaction and adaptability to market trends.
In addition to his dedication, Ismail Rasheed credits Bandos Maldives for investing in his higher education, which broadened his knowledge and developed his personal and professional skills. He deeply appreciates this opportunity, which played a crucial role in shaping his career. This investment underscores Bandos Maldives’ commitment to nurturing talent and fostering employee growth, contributing to the resort’s ongoing success and reputation for excellence.
In essence, Ismail Rasheed’s journey epitomizes perseverance, passion, and visionary leadership. His commitment to excellence and guest satisfaction continues to propel Bandos Maldives towards greater heights, ensuring that it remains a beacon of hospitality in the Maldives.
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GM’s View: Ismail Rasheed
GM’s view: OZEN LIFE MAADHOO’s Elisabeth Alleyne on Excellence in Luxury Hospitality
By Ibrahim Mahudhee
Elisabeth Alleyne, General Manager at OZEN LIFE MAADHOO, is a seasoned leader in the hospitality industry with a journey marked by dedication, diverse experiences, and an unwavering commitment to excellence. In this exclusive interview, she shares insights into her remarkable professional journey, the unique challenges and rewards of managing a luxury resort in the Maldives, and her vision for the future of OZEN LIFE MAADHOO.
Hotelier Maldives: Can you share with our readers a brief overview of your professional journey in the hospitality industry and how it led you to your current role as the General Manager at OZEN LIFE MAADHOO?
Elisabeth Alleyne: Certainly. My journey in hospitality began in Sweden after obtaining my Hotel Management Diploma. I started as a Kitchen
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Supervisor at Hard Rock Cafe Stockholm and later moved to Scandic Hotels, progressing to the role of Hotel Manager within a decade. Seeking adventure, I joined Holland and America Line, serving on cruise ships worldwide for four years.
In 2012, I ventured into the Caribbean as Rooms Divisions Manager at Coral Reef Club in Barbados, later becoming General Manager at Mango Bay Hotel. My career then took me through diverse roles, including Director of Operations at Fairmont Royal Pavilion, Hotel Manager at Sandals Resort in Jamaica, and General Manager at various establishments in Barbados and St Vincent and the Grenadines. In 2023, I embraced the opportunity to lead OZEN LIFE MAADHOO, a luxurious resort in the Maldives.
HM: Leading a luxury resort in the Maldives is a unique experience. What drew you to this destination, and what do you find most rewarding about managing a property in such a beautiful location?
EA: The allure of the Maldives lies in its unparalleled beauty and exclusivity. The crystal-clear waters, pristine beaches, and vibrant marine life create a unique canvas for luxury hospitality. Managing OZEN LIFE MAADHOO allows me to offer guests an extraordinary experience in this breathtaking setting. The most rewarding aspect is witnessing guests immerse themselves in the natural splendor of the Maldives while enjoying the world-class service and amenities we provide.
HM: The Maldives is known for its stunning natural beauty. How does OZEN LIFE MAADHOO incorporate sustainability and environmental conservation into its operations and guest experiences?
EA: At OZEN LIFE MAADHOO, we are committed to sustainable operations. Our waste management system follows the ‘Reduce,
Reuse, and Recycle’ approach. We regularly monitor and benchmark energy, water, and waste reduction targets. As part of Atmosphere Hotels and Resorts, we acknowledge our responsibility to the environment, ensuring that every operation is conducted with minimal impact and a focus on preservation.
HM: Luxury travellers have high expectations. How do you and your team ensure a world-class experience for guests, and what sets OZEN LIFE MAADHOO apart from other resorts in the Maldives?
The most rewarding aspect is witnessing guests immerse themselves in the natural splendor of the Maldives while enjoying the world-class service and amenities we provide.
EA: Meeting and exceeding guest expectations is our top priority. We maintain an unwavering commitment to exceptional service, personalised experiences, and attention to detail. OZEN LIFE MAADHOO stands out through our unique INDULGENCE Plan, offering an all-encompassing luxury experience that includes gourmet cuisine, premium beverages, thrilling excursions, and spa treatments or dives. It’s this comprehensive approach that sets us apart in the competitive landscape of luxury resorts in the Maldives.
HM: Could you share some insights into the latest trends and preferences in luxury travel and hospitality, and how OZEN LIFE MAADHOO is aligning with these trends to meet guest expectations?
EA: The latest trends in luxury travel emphasise personalised experiences, sustainability, and a seamless blend of adventure and relaxation. OZEN LIFE MAADHOO aligns with these
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GM’s View: Elisabeth Alleyne
trends by offering tailor-made experiences, incorporating sustainable practices in our operations, and providing a range of activities to suit diverse preferences. We continuously evolve to anticipate and meet the evolving desires of our discerning guests.
HM: Looking to the future, what are your longterm plans and vision for OZEN LIFE MAADHOO, and what can guests and industry stakeholders expect from the resort in the coming years?
EA: My vision for OZEN LIFE MAADHOO involves continued innovation in guest experiences, sustainability, and community engagement. We aim to remain at the forefront of luxury hospitality in the Maldives, introducing new offerings and further enhancing our commitment to environmental responsibility. Guests and industry stakeholders can anticipate a resort that evolves with the times while preserving the essence of luxury and natural beauty.
HM: As a female leader in the hospitality industry, what advice would you give to aspiring women who aim to achieve leadership roles in this field?
EA: My advice to aspiring women in the hospitality industry is to embrace challenges, continuously learn, and leverage your unique strengths. Be resilient, build a strong support network, and don’t be afraid to take on new opportunities. Your perspective and skills are invaluable, and the industry benefits from diverse leadership. Believe in your abilities, and let your passion drive your success.
It encapsulated the magic of the Maldives and the special role OZEN LIFE MAADHOO plays in creating unforgettable moments. Additionally, positive feedback from guests who have experienced the INDULGENCE Plan and appreciated the seamless blend of luxury and adventure is always gratifying. These moments reinforce the significance of our commitment to excellence and guest satisfaction.
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THE NEW GROHE ALLURE PRECISION IN FORM AND FUNCTION
Chef of the month: NOKU
Maldives’ Executive Chef
Denzil Prasanna’s culinary mastery
By Ali Naafiz
Imagine a tropical paradise where every bite is a delight. Where the azure waters of the Indian Ocean meet the white sands of the Maldives. Where you can savour the flavours of the world in one exquisite resort. Welcome to NOKU Maldives, where Executive Chef Denzil Prasanna will take you on a gastronomic adventure like no other.
Chef Denzil ’s love for cooking began by chance, when he joined a hotel in his hometown of Colombo, Sri Lanka, as a trainee after high school. But what started as a job soon became a passion, as he discovered the joy of creating dishes that tantalised the senses. His quest for culinary excellence took him around the globe, from Germany to Vietnam, where he learned from different cultures and cuisines. “Germany left a significant mark on my cooking style, especially in European cuisine,” he said. “I started developing a passion for cooking and exploring different flavours.”
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Chef Denzil Prasanna
In Vietnam, he expanded his repertoire to include Asian delicacies, as well as fine dining and consulting skills. “I got to learn different cooking styles and techniques,” he said, “which influenced my approach to creating culinary experiences.”
Chef Denzil’s culinary adventure continued in the Maldives, where he worked with Sun Siyam Resorts for three years as Cluster Executive Chef at Sun Siyam Vilu Reef and in the pre-opening of Sun Siyam Iru Veli – both five-star properties.
Following his long stint with the local hotel group, including several pre-opening experiences, Chef Denzil has found his home at NOKU Maldives. Here, he combines his global culinary flair with the island’s natural bounty. At NOKU Maldives, you will taste the freshness of the sea in every bite, as Chef Denzil sources seafood from nearby islands and the local community.
“Every day, we have the catch of the day,” he said. “We create dishes using the freshest seafood available.” This way, he ensures the quality of his dishes, while supporting the local economy and ecology.
But Chef Denzil’s creativity doesn’t stop there. He also strives to create dining experiences that are tailored to each guest’s preferences and expectations. “We have different venues and cuisines,” he said. “We want each dining experience to be memorable and reflective of the guests’ preferences.” Whether you fancy Japanese and Thai cuisine, or want to sample the flavours of Singapore, you will find a dining venue that suits your mood and taste at NOKU Maldives. Each venue offers a unique ambiance and a story to tell through its food.
But Chef Denzil is not one to rest on his laurels. He is always dreaming up new ways to delight his guests with his culinary creations. He shared his plans to launch new dining experiences, from exclusive grill menus to innovative culinary
showcases. “I want to create experiences where guests can immerse themselves in the culinary journey,” he said. He also wants to share his culinary wisdom with guests who want to learn from him. He plans to offer cooking classes that use the resort’s hydroponics garden, ensuring a hands-on and immersive experience for guests.
As we wrapped up our interview, Chef Denzil shared some words of wisdom for aspiring chefs and those who love cooking. “Culinary arts are a rewarding field,” he said. “But it requires dedication, a thirst for learning, and a willingness to adapt.” He stressed that the key to a successful culinary career is hard work and hands-on experience. “Never be afraid to try new things,” he advised. “Embrace challenges and always strive for excellence.”
Culinary arts are a rewarding field, but it requires dedication, a thirst for learning, and a willingness to adapt. Never be afraid to try new things. Embrace challenges and always strive for excellence.
Executive Chef Denzil Prasanna’s journey from his humble beginnings to his current role at NOKU Maldives is an inspiring story of passion and dedication. His culinary expertise, combined with his commitment to sustainable practices and unique dining experiences, has made NOKU Maldives a world-class culinary destination. Whether savouring the freshest seafood or indulging in creative cuisine inspired by global traditions, guests at NOKU Maldives are invited to embark on a culinary adventure that transcends borders and tantalises the senses.
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Women in Hospitality: Alila Kothaifaru Maldives’ Senior Sales Manager
Naziya Hassan
By Maha Rasheed
If you are looking for a dream destination to escape the mundane, look no further than Alila Kothaifaru Maldives, the newest addition to the Hyatt family of luxury resorts. Nestled in the pristine Raa Atoll, this resort offers a blend of innovative design, crafted luxury, and stunning natural beauty. Whether you want to relax in your private pool villa, indulge in a spa treatment, or explore the underwater wonders, Alila Kothaifaru Maldives has something for everyone.
But who is one of the persons responsible for connecting the world with this island hideaway? Meet Naziya Hassan, the Senior Sales Manager for UK and Europe at Alila Kothaifaru Maldives. Naziya is a veteran of the hospitality industry in the Maldives, with a career spanning over two decades. She has worked in various roles and sectors, from telecommunications to tourism, and has proven her skills and dedication in every challenge.
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Naziya started her career as an Operations Support Officer at Dhiraagu, the leading telecom provider in the Maldives. There, she learned the ropes of organizational and administrative tasks, which would serve her well in her future endeavors. She then moved to Alia Investments, where she worked as an Office Administrator for three years. She also had a stint as an Executive Assistant at Sultans of the Seas, a luxury yacht charter company.
But it was in the tourism industry that Naziya found her true calling. She joined Universal Resorts, the leading resort operator in the Maldives, as a Sales Assistant. She quickly rose through the ranks, becoming a Regional Sales Manager after 11 years of hard work and excellence. She was responsible for managing multimilliondollar sales, developing and implementing sales strategies, and negotiating contracts with key partners worldwide. She also played a vital role in the pre and post opening sales of prestigious resorts like Dhigali Maldives, Faarufushi Maldives, and Milaidhoo Maldives.
Naziya shared her insights on her time at Universal Resorts: “My journey at Universal Resorts was a tremendous learning experience. I had the opportunity to be one of the pre and post opening sales leader for prestigious resorts like Dhigali Maldives, Faarufushi Maldives and Milaidhoo Maldives. The challenges were immense, but they fueled my determination to excel in the industry.”
Naziya also demonstrated her ability to adapt to changing situations and overcome obstacles. She developed and executed contingency plans to deal with unexpected scenarios affecting sales and business. She also established and maintained strategic partnerships with partners and key accounts globally.
In 2022, Naziya took on a new challenge, joining the post opening team of Alila Kothaifaru Maldives as a Senior Sales Manager. This move reflects her passion for growth and excellence
in the hospitality sector. She said, “Joining the post opening team of Alila Kothaifaru Maldives is an exciting challenge. Alila is brand of Hyatt Corporation and the hallmark of Alila is the combination of innovative design and crafted luxury in unique locations. It’s an opportunity to contribute to the establishment and success of a new venture, and I look forward to leveraging my experience to make a positive impact.”
Naziya is not only a successful professional, but also a lifelong learner. She holds an MBA major in Strategic Management with distinction from Avid College and a Business Administration Diploma from the Association of Business Executive UK. She believes in the importance of continuous learning in the ever-evolving hospitality landscape.
Naziya is not only a successful sales manager, but also a role model for women who want to pursue a career in hospitality. She has faced and overcome many obstacles in a male-dominated industry, and has proven her skills and leadership in every challenge. She is passionate about empowering more women to join and excel in the hospitality sector. She said, “The hospitality industry is evolving, and it’s heartening to see more women taking on leadership roles. Diversity brings a richness of perspectives, and I believe women have a unique contribution to make in shaping the future of hospitality.”
Naziya’s journey in the Maldivian hospitality sector is a story of courage, adaptability, and excellence. She has worked in various roles and sectors, from telecommunications to tourism, and has always strived to learn and grow. She has been instrumental in the success of several prestigious resorts in the Maldives, including the stunning Alila Kothaifaru Maldives, where she currently works as a Senior Sales Manager. Her story serves as an inspiration for all those aspiring to carve a niche in the dynamic world of hospitality.
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Women in Hospitality: Naziya Hassan
Sustainability, efficiency, guest satisfaction: Engineering vision of Jumeirah Maldives Olhahali Island’s Mohamed Adam
By Maaish Mohamed
We recently sat down with Mohamed Adam, the Chief Engineer at Jumeirah Maldives Olhahali Island resort. In this exclusive interview, he shares his insights into the engineering operations of the resort, the challenges and opportunities of working in a remote island setting, and the innovative solutions he and his team have implemented to ensure sustainability, efficiency, and guest satisfaction. From leading complex projects to handling emergency situations, Mohamed Adam reveals what it takes to be a successful Chief Engineer in the Maldives’ hospitality industry.
Hotelier Maldives: Could you provide us with an overview of your role as the Chief Engineer at Jumeirah Maldives Olhahali Island and the responsibilities that come with it?
Mohamed Adam: Serving as the Chief Engineer at Jumeirah Maldives Olhahali Island, my role
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is quite expansive, overseeing the resort’s entire engineering operations. My primary responsibility is ensuring the smooth functioning of all mechanical and electrical systems, upholding the highest standards of comfort, safety, and efficiency. This involves supervising maintenance and repair activities, leading engineering projects such as renovations, expansions, and integrating energy-efficient systems. I also focus on monitoring energy consumption, exploring renewable energy options, and adhering to safety regulations through regular inspections and staff training.
HM: Can you walk us through what a typical day looks like for you?
MA: A typical day begins with inspecting various engineering systems and facilities across the resort. I gather my Engineering team for a morning briefing, discussing ongoing maintenance and repair tasks, addressing concerns, and allocating resources. Following this, I attend the morning meeting with the resort’s management team, reviewing the progress of ongoing projects and ensuring that projects are on schedule and meet the required standards. A significant part of my day is dedicated to engaging with Engineering colleagues for feedback, guidance, and professional development. Reviewing the engineering budget, tracking expenses, and preparing reports for the management team is also a part of my work routine. Before concluding the day, I assess achievements and the productivity of the day, plan tasks for the next day, and ensure the resolution of any urgent matters. However, flexibility is key as the day-to-day responsibilities may vary based on the resort’s specific needs and priorities.
HM: The Maldives is known for its stunning natural beauty. How does the resort ensure that its engineering practices and infrastructure align with the principles of sustainability and environmental conservation?
MA: In alignment with the resort’s commitment to sustainability and environmental conservation, our engineering practices aim for a 40 percent reduction in energy consumption. We have set an ambitious goal to achieve this. The implementation of energy-efficient technologies like solar PV systems, LED lights, and motion sensors is in the pipeline, resulting in a 25 percent reduction in carbon intensity. Additionally, our waste management system targets a 30 percent reduction, and water-saving technologies such as low-flow fixtures, shower regulators, and tap aerators have been incorporated throughout the property, contributing to water conservation and reduced energy costs.
In alignment with the resort’s commitment to sustainability and environmental conservation, our engineering practices aim for a 40 percent reduction in energy consumption.
HM: In a resort setting, guest satisfaction is of utmost importance. How do you and your team contribute to creating a seamless and enjoyable experience for guests through your engineering efforts?
MA: I strongly believed that our Engineering team plays a crucial role in ensuring a seamless and enjoyable experience for our guests. By
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Sustainability, Efficiency, Guest Satisfaction
maintaining the resort’s infrastructure, addressing technical issues promptly, and continually improving processes based on guest feedback, we ensure optimal comfort and safety, which contributes significantly to making each guest’s stay exceptional and memorable.
The most rewarding aspect is combining my passion for engineering with the hospitality industry. Witnessing how my work directly contributes to the comfort and satisfaction of our guests is incredibly fulfilling.
HM: Can you share a memorable experience or incident that highlights the importance of your role as the Chief Engineer?
MA: In a particularly memorable incident from my career, I received an urgent call at 2:00 am from the powerhouse operator, alerting me to an unusual noise emanating from the main generator. This was no ordinary night; the resort was running at full capacity, with 80 to 90 percent occupancy. Acknowledging the critical role of the main generator in powering the entire property and guest villas, I gathered my team and rushed to the powerhouse, where we had only six hours to identify and rectify the issue. Upon inspection, we discovered a completely damaged fan hub bearing that required immediate replacement. With the clock ticking and the pressure mounting, we managed to identify a bearing from a previous generator with some damage. We connected the pieces and assembled a makeshift bearing set to bring the main generator back into operation by 6:00 am. This experience reinforced the importance of having contingency plans and robust maintenance procedures in place to handle unforeseen challenges effectively. In the face of adversity, our team’s commitment and resourcefulness prevailed, highlighting
the critical nature of our role in maintaining the seamless operation of the resort.
HM: Technology plays a vital role in the hospitality industry. How does Jumeirah Maldives Olhahli Island leverage technology and innovation in the engineering department to enhance guest experiences and improve operational efficiency?
MA: At Jumeirah Maldives Olhahali Island, technology is leveraged throughout the resort to enhance guest experiences and operational efficiency. Throughout our property, we have implemented a key card system for secure access and automated controls for lighting and room amenities. Additionally, we utilise the exhaust heat from our diesel generators to power our laundry boiler and heat shower water, reducing our reliance on diesel fuel and conserving energy. Moving forward, we plan to implement various other technologies such as energy management systems to track and optimise energy consumption, water management systems to monitor and reduce water usage, and waste management systems to recycle and minimise waste generation.
HM: Training and development are key aspects of any profession. Can you tell us about the training programs or initiatives in place at Jumeirah Maldives Olhahali Island to keep your engineering team up-to-date with the latest industry advancements?
MA: Jumeirah Maldives Olhahali Island’s commitment to excellence is reflected in our training and development programmes. Continuous learning and knowledge sharing are encouraged, with technical training programs covering the latest technologies, equipment, and systems in the industry. In addition, we provide technical training programs to ensure that the team is well-versed in the latest technologies, equipment and system used in the industry. This includes, energy management, water
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treatment, electrical systems, and other relevant areas. Professional development workshops, conferences, and certification programmes from external parties further provide in-depth knowledge of the latest trends and research in the field to our Engineering team. What truly sets us apart is the daily support and guidance I receive from our General Manager, Mohamed Ashraf. His strategic insights in planning and execution motivate me to excel in my role as Chief Engineer. This collaborative spirit enhances our collective commitment to continuous learning and knowledge-sharing, a culture embedded not only in our resort but across all Jumeirah properties.
HM: Lastly, what do you find most rewarding about your role as the Chief Engineer at Jumeirah Maldives Olhahali Island, and what advice would you give to aspiring professionals who want to pursue a career in engineering within the hospitality sector?
MA: The most rewarding aspect is combining my passion for engineering with the hospitality industry. Witnessing how my work directly contributes to the comfort and satisfaction of our guests is incredibly fulfilling. One piece of advice I would give to aspiring professionals who want to pursue a career in engineering within the hospitality sector is to develop a strong technical foundation, understanding the unique challenges of working in an isolated environment, and embracing continuous learning and innovation to excel in this dynamic field.
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Sustainability, Efficiency, Guest Satisfaction
Exploring the Dynamics: Analysis and Projection of Employment Ratio in the Maldivian Tourism Sector
By Ahmed Ibrahim, Aishath Thashkeel, Dr. Byju KPM, and Dr. Ahsan Ahmed Jaleel
Executive Summary
This study aimed to assess the viability of sustaining the existing employment ratio in the tourism sector. Utilizing secondary data from publicly available sources, primarily derived from the 2022 Census, the study recommends a ratio of approximately 30:70 (local to expatriate). This is considering the demographic challenges affecting the labor market in the Maldives over the next five years, compared with the industry’s growth rate.
As per the Census 2022 data, Maldivians employed in the tourism industry stands at 22,244. The National Skills Development Corporation, in its report titled “Developing a National Skills Development Master Plan,” forecasted a growth rate for the tourism industry ranging from 25% to 35%. Applying this growth projection, the anticipated job opportunities in the tourism
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sector over the next five years (2022–2027) range between 14,461 and 20,245 new positions.
Based on the demographic data from Census 2022, the present working-age population (18-64 years) stands at 248,207. Looking ahead to 2027, the retirement of individuals aged 60-64 and the influx of new entrants from the 13-17 age group will contribute an additional 18,658 Maldivians to the workforce. Given that the tourism industry constitutes 13.07% of the overall workforce, as indicated by Census 2022 data, it is projected that 2,439 individuals will join the tourism sector as new entrants.
Therefore, by the end of 2027, the aggregate of existing and newly created job opportunities is projected to reach 78,087. Nonetheless, the local workforce, encompassing both existing (22,244) and new entrants (2,439), stands at 24,683. This results in a substantial gap of 55,404 jobs that necessitate fulfillment by expatriates. Consequently, the anticipated local to expatriate ratio is projected to be 32:68.
Overview of the Study
This project was undertaken to understand the intricacies of the varied employment challenges and issues found within the Maldivian tourism sector. A robust methodology was adopted, combining primary and secondary data through a triangulation approach. The study employed an explanatory quantitative design, aiming for 70 responses but obtained 53 through cluster sampling. Simultaneously, an exploratory qualitative study involved 16 HR department representing 80 tourist establishments were interviewed to delve deeper into operational complexities.
This methodological synthesis sought to capitalize on the strengths of both approaches, providing a comprehensive understanding of the tourism operations’ perspectives.
A Snapshot of Maldivian Tourism Sector
The Maldives’ tourism industry serves as a primary driver of the country’s GDP, contributing significantly through employment creation. While the tourism and hospitality sectors have exhibited consistent annual growth, a substantial shortage of local manpower for tourism services persists alongside the growing number of tourists. According to the Ministry of Tourism, as of 16th January 2024, Maldives has welcomed 96,077 tourists, representing a growth of 10.2% compared to 2023. According to a publication by the Asian Development Bank, in 2022, the tourism industry directly constitutes for over 20% of the country’s GDP and have had a projected indirect contribution of 79%.
This underscores the pivotal role of the industry in the Maldivian economy. This aligns with the conclusions drawn in the Training Needs Analysis for Tourism Sector published by Ministry of Higher Education in 2020. According to this report, tourism-related activities form a comprehensive spectrum, including transportation, accommodation, food and beverage services, diving, water sports, entertainment, handicrafts, and organized leisure activities within the Maldives’ tourism value chain.
The most recent data relating to employment in the tourism industry is derived from the 2022 Census conducted by the Maldives Bureau of Statistics (MBS). MBS employs the International Standard Industrial Classification of All Economic Activities (ISIC, Rev 4) to define the tourism industry, which is described as ‘provision of short-stay accommodation for visitors and other travelers & longer-term accommodation for students, workers & similar individuals’. In the Maldivian context, this definition encompasses resorts, hotels, guest houses, tourist vessels, yacht marina.
The subsequent section of this report presents research findings in a tabular format.
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Exploring the Dynamics
Corresponding Ratio and Total Employee Breakdown
Total number of employees
The table delineates the sub-sectors within the tourism industry, providing a breakdown of local and expatriate numbers in each segment. Notably, the local ratio is markedly higher in the tourist vessel and yacht marina categories. Conversely, in resorts and hotels, the local ratio falls below 40%.
Distribution of Local-to-Expatriate Workforce
The total working population in the Maldives comprises 372,431 individuals aged 18 to 64, with 248,207 being Maldivians and 129,504 foreigners. The anticipated growth in the workforce is influenced by individuals aged 13 to 17, who could potentially fill positions vacated by the retiring
60 to 64 age group in five years. In 2027, the projected net increase of Maldivian entrants is 18,658, calculated as the difference betwzeen 32,036 (ages 13 to 17) and 13,378 (ages 60 to 64).
Derived from the projected net entrants of locals, the study anticipates that 2,439 individuals will enter the tourism industry by 2027. This calculation is grounded in the current percentage of the total local workforce, as depicted in Table 2.
5-year Projection for 2027
Base Line Data: 2022 Actual 2027 Projection
Presently, the Maldivian-to-Expat ratio is at 38.5:61.5, with the tourism sector constituting 13.07% of the total workforce in the Maldives.
The table outlines the 2027 growth rate projection, incorporating a 95% confidence interval to accommodate a potential 5% margin of error in growth rate calculations. It establishes both lower and upper limits, accounting for possible fluctuations or errors in predictions. The data indicates that, for the tourism industry, potential new job opportunities by the end of 2027 could range between 72,303 (lower limit) and 78,087 (upper limit).
Annual Increase in Employment Opportunity
Base Line Data: 2022 Actual
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Resident Population
Industry Industry Locality Total
Age Tourist resort Tourist hotel Guest house Tourist vessel Yacht marina Total 57,842 13-17 18-59 60-64 57,842 Total Expatriates Maldivians Ratio Expatriate Ratio Local % of total local workforce 19,975 558 1,445 220 46 22,244 35,598 32,556 358,454 13,977 372,431 35,598 57,842 35,598 22,244 61.5 38.5 32,744 835 1,912 91 16 35,598 22,244 32,036 229,549 13,378 248,207 22,244 52,744 1,393 3,357 311 62 57,842 520 128,905 599 129,504 72,303 78,087 Maldivian Maldivian Total Expatriates Both Sexes Expatriate Expatriate Maldivians Maldivian Both Sexes Total Expatriate Lower Bound Upper Bound Both Sexes Total Local to Expatriate Ratio 38.5:61.5
Table 1: Snapshot of the Maldivian tourism industry employment (Source: Census Data 2022)
Table 2 is the distribution of the local-to-expatriate workforce in the Maldives.
Therefore, based on this data, Table 4 shows the anticipated growth in the tourism sector projected over a span of five years.
13% Working
Group
Forecasted Entrance 18,579 18,658 -79
Table 3 is a summary of the age-wise distribution of the local workforce
Age
(18-64)
Per yea increase in total employmeny: Lower bound Per yea increase in total employmeny: Upper bound
Yearly Growth 2027 Projection
To break this down further, Table 5 is a summary of the annual increase in employment opportunities in the tourism industry.
The table above shows the yearly expansion of employment opportunities in the tourism industry, fluctuating between a minimum of 5% and a maximum of 7%. This rate is taken from Maldives National Skills Development Authority Analysis published in the report Developing a National Skill Development Master Plan (2020). This translates to an annual increase in employment opportunities within the tourism sector, ranging from 2,892 to 4,049.
Projected Representation of Local & Expatriate
Summary of Key Findings
Maldivians in Tourism Industry: 2022
The above table explains the anticipated local-to-expatriate ratio by the end of 2027. Computed from the upper-bound data on new job opportunities in the tourism sector and the projected Maldivian entrants, it reveals that out of the 78,087 potential new positions, only 2,349 Maldivians are expected to join, resulting in a local-to-expat ratio of 32:68.
Forecasted new entrants to all industries: 2027
Forecasted new entrants to tourism industry: 2027
Forecasted Maldivians in tourism industry: 2027
Total employee requirement in tourism industry: 2027
Expatriate requirement in tourism industry: 2027
Projected local to expatriate ratio
22,244 32:68 18,658 2,439 24,683 78,087 55,404
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Exploring the Dynamics
Lower bound Upper bound 2,892
72,303 78,087 Local Availability Requirement (Upper Bound) Required Expatriates Expatriates Ratio Local Ratio 24,683 78,087 53,404 68 32
4,049
Table 6: Per year growth in employment opportunities in tourism industry
Recommendations
Considering the study’s findings, the subsequent recommendations are put forth for the tourism sector to incentivize greater local participation. These align with the recommendations in the Maldives Fifth Tourism Master Plan (2023 – 2027).
1. Change the local-to-expat ratio based on the findings
2. Devise, implement and monitor strategies to attract and retain locals in the tourism and hospitality sector.
1. Vocational training institutes, schools, and higher education institutions to offer training and development opportunities to enrich the skill set of employee These initiatives must focus on cultivation of technical and soft skills, as well as providing knowledge enhancement and training in behavioral and attitude development.
2. The relevant government authorities to establish scholarship and fellowship programs, providing eligible students and employees with opportunities to pursue higher education and gain practical experience in the fie
3. To investigate alternative work arrangements, such as freelancing, contracting, and gig economy principles with a particular focus on encouraging women to join back- of-the-house departments like finance, HR, marketing, and sale This initiative involves the adoption of digital platforms that facilitate a hybrid working model.
4. Establishing an all-encompassing digital platform that serves as a onestop destination for industry-related job listings and comprehensive skill and career development information.
5. Incorporate tourism and hospitality values, concepts, and knowledge into the school curriculum.
Conclusion
This study employs various methods to delineate the existing and potential local-to-expatriate ratios in the tourism sector, projecting insights for 2027. The findings underscore the unsustainability of the current ratio in the Maldives, urging a revision to align with evolving labor market dynamics.
Future studies in this domain could concentrate on analyzing the impacts on the tourism sector resulting from the observed ratio changes in this study. Additionally, as the study delves into the employment of locals, it becomes crucial to understand the challenges associated with attracting, developing, and retaining local talent in the tourism sector. Finally, exploring gaps in the skills, knowledge, and expertise of locally available workforces, encompassing their attitudes and work ethic, holds equal significance as it directly influences employability.
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A Salt-kissed Journey: A Culinary Adventure at Lonu Restaurant – OZEN LIFE MAADHOO
By Maha Rasheed
N estled within the stunning OZEN LIFE MAADHOO resort lies a culinary gem waiting to be discovered: Lonu Restaurant. This aptly named establishment, whose name translates to “salt” in the Dhivehi language, is a celebration of Maldivian heritage through a modern lens. From the moment you step inside, you’re transported to a world of vibrant colors, authentic textures, and the intoxicating aroma of spices.
Sustainable clay ware and handcrafted wooden plates adorn the tables, while the gentle sounds of waves caress the air. Here, age-old recipes are given a new lease on life, transformed into sophisticated small plates that tantalize the taste buds. Each dish is meticulously crafted, showcasing the freshest local ingredients and the magic of Maldivian culinary heritage.
Our lunchtime visit to Lonu was a true gastronomical adventure. Chef Zareer’s culinary
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artistry was evident in every bite, as he masterfully reinvented traditional dishes with subtle modern twists. The freshest Maldivian tuna carpaccio, paired with a sweet potato salad, was a delightful interplay of textures and flavors. The highlight of the meal was the Fish Ceviche, prepared in Maldivian style and bursting with vibrant flavors. This was followed by Rihafolhi, a mini curry wrap filled with succulent prawns and served with Masbaiy and Rihaakuru, a popular Maldivianstyle rice dish cooked with local spices.
No Maldivian culinary experience would be complete without dessert, and Lonu certainly delivered. The Kanamadhu cake, a local favorite, was a delightful combination of tropical almond and condensed milk, leaving a sweet and lingering taste on our palates.
The attentive staff, adorned in traditional Maldivian attire, added an extra touch of authenticity to
our experience. Their warm smiles and genuine hospitality made us feel right at home. The view of the pristine beach and the turquoise lagoon, coupled with the gentle rhythm of the waves, created a truly unforgettable dining atmosphere.
Lonu Restaurant is a must-visit for anyone seeking a unique and authentic Maldivian culinary experience. Whether you’re a seasoned foodie or simply looking for a memorable dining experience, Lonu has something to offer everyone. The restaurant’s commitment to sustainability, its focus on local ingredients, and its innovative take on traditional flavors make it a true gem of the Maldivian culinary scene. So, if you find yourself in the Maldives, be sure to embark on this salt-kissed journey and discover the magic of Lonu Restaurant.
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Global Air Travel Demand reaches 99% of 2019 levels
by Thoiba Riyaz
In a positive sign for the global tourism industry, the International Air Transport Association (IATA) has reported that air travel demand has surged to 99 per cent of 2019 levels, based on its November 2023 air travel performance data. This resurgence in global travel has not only rejuvenated the aviation sector but has also had a substantial impact on tourism-dependent nations, with the Maldives emerging as a significant beneficiary.
The IATA’s November 2023 data revealed a robust 29.7 per cent increase in total air traffic (measured in Revenue Passenger Kilometers –RPKs) compared to the same period in 2022. The Asia-Pacific region led the way with a remarkable 63.8 per cent year-over-year increase, showcasing a swift recovery. International traffic also witnessed a substantial rise of 26.4 per cent compared to November 2022, reaching 94.5 per cent of November 2019 levels.
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Domestic travel experienced an impressive growth of 34.8 per cent in November 2023 compared to the previous year, with total domestic traffic surpassing November 2019 levels by 6.7 per cent. Notably, China stood out with an extraordinary 272 per cent increase in air travel, rebounding from the Covid-related restrictions imposed a year earlier.
As the global aviation industry inches closer to surpassing the 2019 peak year, regions like the Middle East reported an 18.6 per cent increase in traffic, signaling a broad-based recovery. Middle Eastern airlines saw a rise in capacity by 19 per cent, though the load factor dipped slightly to 77.4 per cent.
For the Maldives the global surge in air travel brings encouraging news. With the international travel industry rebounding, the Maldives has become an attractive destination for tourists seeking pristine beaches, overwater bungalows, and vibrant marine life.
With the international travel industry rebounding, the Maldives has become an attractive destination for tourists seeking pristine beaches, overwater bungalows, and vibrant marine life.
Willie Walsh, Director General of IATA, emphasized the resilience of the aviation sector despite economic challenges and expressed optimism about the industry’s trajectory. However, he underscored the need for increased production of Sustainable Aviation Fuel (SAF) to support the industry’s commitment to achieving net-zero carbon emissions by 2050.
“In parallel to aviation’s recovery, governments recognized the urgency of transitioning from jet fuel to SAF for aviation’s decarbonization. Airlines
agreed to achieve net zero carbon emissions by 2050, and every drop of SAF ever made in that effort has been bought and used. There simply is not enough SAF being produced,” said Walsh.
Post-pandemic, the Maldives not only rebounded but also solidified its position as a leading destination in 2023. A glance at tourist arrivals over the past five years highlights the Maldives’ growth:
1,702,831 tourists
555,494 tourists
1.2 million tourists
1.5 million tourists
1,878,537 tourists
2 million tourists
2019: 2020: 2021: 2022: 2023: 2024: (forecast by the government)
While there may be bumps on the road ahead, the outlook for Maldivian tourism remains overwhelmingly positive. As global air travel continues its ascent, the Maldives stands ready to welcome visitors from all corners of the globe, offering a slice of paradise amidst the azure Indian Ocean.
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Global Air Travel Demand
Harnessing Google’s Powerhouse to Elevate Tourism Promotion
By Moobeen Jaleel
Harnessing Google’s Powerhouse to Elevate Maldives Tourism
In the realm of digital tourism, Google stands as an undeniable titan, commanding an astounding 91%+ share of the global search engine market. This dominance extends into the hospitality sector, where Google has effectively positioned itself as the “shepherd of the digital customer journey.” This role involves guiding travelers through each stage of their journey, from initial inspiration to booking and beyond, while generating revenue through various fee structures.
For hoteliers in the Maldives, navigating this Google-centric landscape requires a strategic approach that leverages the platform’s strengths to maximize visibility and engagement. Here are some key strategies to consider:
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1. Overhaul Website SEO: Ascend to the Top of Search Results
Achieving a coveted first-page ranking on Google’s search results page can yield a 144% increase in clicks compared to a second-page position. This underscores the importance of meticulous SEO optimization, encompassing both on-page and technical SEO aspects. Additionally, content marketing plays a crucial role in attracting backlinks to your website, further enhancing your search engine authority.
2. Prioritize Mobile Optimization: Satisfy the Speed-Hungry Traveler
In today’s mobile-first world, Google prioritizes mobile versions of websites when crawling and indexing. To ensure a seamless user experience, ensure your website’s mobile version loads in under 2.5 seconds. This responsiveness will not only enhance user satisfaction but also boost your search rankings.
3. Embrace Content Marketing: Amplify Your Marketing Message
Content marketing stands as an invaluable tool for hoteliers in the Maldives. By creating engaging and informative content, you can attract organic traffic to your website, establish your brand as a thought leader, and nurture relationships with potential guests.
4. Optimize Your Google Business Profile (GBP): Your Virtual Front Desk
Your GBP serves as your virtual storefront on Google, so it’s essential to keep it up-to-date with accurate information, high-quality photos, and positive reviews. Respond promptly to inquiries and engage with potential guests to foster a positive online presence.
5. Utilize Google Hotel Ads (GHA): Reap the Benefits of Free Listings
Take advantage of Google’s free GHA listings to showcase your property to a wider audience. These listings provide valuable information, such
as availability, rates, and reviews, making it easier for travelers to discover and book your hotel.
6. Leverage Performance Max: Harness Multi-Channel Reach
Google’s Performance Max tool allows you to create digital ads in multiple formats, reaching travelers across six of its ad channels: YouTube, Display, Search, Discover, Gmail, and Maps. This comprehensive approach maximizes your visibility and ensures your message reaches the right audience at the right time.
7. Target Past Guests with Google Ads (GA): Rekindle the Spark Leverage GA to target past guests with personalized campaigns. This strategy reminds them of their positive experiences and encourages repeat visits.
8. Employ GDN Retargeting: Recapture Lost Interest
Utilize GDN Retargeting to reach website visitors who have shown interest in your property but haven’t yet booked. By displaying targeted ads across the web, you can remind them of your offerings and nudge them towards a booking.
By adopting these strategies, hoteliers in the Maldives can effectively harness Google’s power to enhance their online presence, attract more guests, and drive business growth. Remember, in the digital age, Google is not just a search engine; it’s an indispensable partner in your hospitality journey.
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Harnessing Google’s Powerhouse
Manta Air goes International:
New International Route Connects Bangalore to Dhaalu Atoll in
the Maldives
By Naail Nihaadh
Marking a significant milestone, Manta Air, the Maldives’ leading seaplane and domestic airline, has successfully launched its first international route, connecting Bangalore, India, with Dhaalu Airport in the Maldives. This historic flight, which took off on Friday, February 16th, opens up a new chapter for tourism in the Dhaalu Atoll and streamlines travel for Indian visitors.
Faster, Easier Access to Paradise:
Previously, tourists traveling to Dhaalu Atoll, known for its stunning resorts and pristine beaches, had to transit through Velana International Airport (VIA) in Male, adding valuable time and additional transfers to their journey. Manta Air’s direct flights eliminate this need, offering a more convenient and time-saving option for travelers.
This initiative signifies a crucial step for Manta Air, recognizing India’s growing importance as a source market for Maldivian tourism. The
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airline, in collaboration with partner resorts, will curate exclusive packages for properties conveniently connected to Dhaalu Airport. These offerings aim to provide Indian travelers with seamless travel experiences, significant cost savings, and reduced travel time.
Beyond Borders:
The new route not only benefits tourists but also caters to Maldivians seeking medical treatment, higher education, and leisure opportunities in Bangalore. This two-way connection fosters cultural exchange and strengthens ties between the two nations.
While direct flights from India to the Maldives already exist, this marks the first time a central atoll has been directly connected. This strategic move positions Dhaalu Airport as a key gateway to the Maldives, potentially attracting more tourists and boosting the local economy. Dhaalu atoll is host to some of the country’s best resorts, including Kandima Maldives, Niyama Private Islands, St. Regis Maldives, RIU, Baglioni, Angsana Velavaru, and Sun Siyam Iru Veli.
Manta Air: A Legacy of Innovation:
Known for its innovative services, Manta Air operates both domestic flights and seaplane services, offering travelers a unique and comprehensive travel experience within the Maldives. With this latest endeavor, the airline reaffirms its commitment to connecting people and destinations, while contributing to the continued growth of Maldivian tourism.
Flight schedules have been designed to allow guests to maximise their stay duration in the Maldives, with all flights arriving in the Maldives in the mornings and departing late in the evenings for India.
The launch of this international route opens exciting possibilities for both travelers and the Maldivian tourism industry. Manta Air’s commitment to providing seamless travel experiences and fostering international connections paves the way for a brighter future for tourism in the Maldives.
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Manta Air goes International
How prepared is the Maldives Tourism Industry for the AI Revolution?
The Maldives tourism industry is on the cusp of a significant transformation driven by artificial intelligence (AI). AI has the potential to revolutionize every aspect of the tourism industry, from marketing and sales to customer service and operations.
By Mooben Jaleel
Why AI is Important for the Maldives Tourism Industry
AI can help Maldives tourism businesses in several ways:
• Improve marketing and sales: AI can be used to target potential customers with personalized marketing campaigns, optimize pricing strategies, and increase conversion rates.
• Enhance customer service: AI-powered chatbots and virtual assistants can provide 24/7 customer support, answer questions, and resolve issues quickly and efficiently.
• Streamline operations: AI can automate tasks such as scheduling, reservations, and billing, freeing up staff to focus on more value-added activities.
• Personalize the guest experience: AI can be
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used to create personalized recommendations for activities, restaurants, and attractions based on each guest’s preferences.
What Skills Does the Maldives Tourism Workforce Need for the AI Revolution?
To prepare their workforces for the AI revolution, Maldives tourism businesses need to focus on developing the following skills:
1. Basic AI literacy: The workforce needs to have a basic understanding of how AI works, what it can and cannot do, and how it can be used to improve their jobs.
2. Data literacy: AI is powered by data, so the workforce needs to be able to understand and analyze data in order to use AI effectively.
3. Problem-solving and critical thinking: AI can automate many tasks, but it will still need human input to solve complex problems and make critical decisions.
4. Creativity and innovation: AI can help with many tasks, but it cannot replace human creativity and innovation. The workforce needs to be able to come up with new ideas and solutions to stay ahead of the competition.
How to Upskill the Maldives Tourism Workforce for the AI Revolution
There are several things Maldives tourism businesses can do to upskill their workforces for the AI revolution:
• Provide AI training: Offer training on AI concepts, tools, and applications. This training can be in-person, online, or a combination of both.
• Encourage experimentation: Encourage the workforce to experiment with AI tools and applications to see how they can be used to improve their jobs.
• Foster a culture of learning: Create a culture of learning and development within the organization. Encourage the workforce to take courses, attend workshops, and participate in other learning opportunities.
• Invest in technology: Provide the workforce with the latest technology tools and resources to help them work effectively with AI.
The AI revolution is already underway, and Maldives tourism businesses that do not prepare their workforces will be left behind. By developing the skills and knowledge the workforce needs to succeed in the AI era, businesses can ensure that they are well-positioned to capitalize on the opportunities that AI offers.
Maldives Tourism Industry Specific Notes
In addition to the general skills listed above, the Maldives tourism industry needs to focus on developing the following AI-specific skills:
• Understanding of tourism-specific AI applications: There are a number of AI applications that are specifically designed for the tourism industry. The workforce needs to be familiar with these applications in order to use them effectively.
• Cultural sensitivity: AI can be used to personalize the guest experience, but it is important to do so in a way that is sensitive to Maldivian culture. The workforce needs to be aware of the cultural implications of using AI in the tourism industry.
• Language skills: The Maldives tourism industry caters to a global clientele. The workforce needs to be able to communicate effectively with guests from all over the world.
By developing these skills can ensure that it is well-prepared for the AI revolution.
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Prepared is the Maldives Tourism Industry for the AI Revolution
How
JA Manafaru’s Hassan Shareef on Developing Talent, Creating Supportive Culture
By Mohamed Aleem
If you’ve ever wondered what it takes to create a luxury resort experience that leaves you breathless, look no further than Hassan Shareef, or Sharie, as he is fondly called by his colleagues and friends. Sharie is the Director of Talent & Culture at JA Manafaru Maldives, a stunning island paradise that offers unparalleled hospitality and service to its guests. But Sharie is more than just a director; he is a visionary, a mentor, and a leader who has dedicated his life to nurturing talent and fostering a culture of excellence in the hospitality industry.
Sharie’s journey began at Kurumba Maldives, where he started as a Human Resources Coordinator and quickly rose through the ranks to become the Assistant Human Resources Manager. His passion, work ethic, and skills caught the attention of many, and soon he was offered the opportunity to join Huvafen Fushi as the Assistant Human Resources Manager. There, he proved his mettle and was promoted to the
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Human Resources Manager within eight months.
Sharie’s next destination was Amilla Fushi, where he continued to impress with his performance and vision. He started as the Human Resources Manager and then became the Director of Human Resources, overseeing the development and growth of the staff and the resort. Sharie’s achievements did not go unnoticed, and he was invited to join JA Manafaru Maldives as the Director of Talent & Culture, a role that he describes as his dream job.
As the Director of Talent & Culture, Sharie is responsible for not only managing the human resources functions of the resort, but also creating and maintaining a positive and productive work environment where everyone feels valued and motivated. Sharie believes that the key to success is investing in people and their potential, and he strives to provide career guidance, training, and opportunities for his team members. “I want to help them achieve their goals and dreams, and become the future leaders of the hospitality industry,” he says.
Sharie’s leadership style is a blend of empathy, strategy, and resilience. He is always ready to face any challenge and find a solution, whether it is a staff issue, a guest complaint, or a logistical problem. He is also known for his cheerful and helpful attitude, and his genuine smile that brightens up any room. “I love what I do, and I want to share that joy with everyone,” he says.
Sharie is also a master organizer and planner, who ensures that everything runs smoothly and efficiently at the resort. He is involved in every aspect of the resort’s operations, from recruitment and retention, to staff welfare and engagement, to guest satisfaction and feedback. He is also the driving force behind the resort’s social and recreational activities, such as sports, games, and parties, that foster a sense of camaraderie and fun among the staff.
Sharie’s colleagues and friends describe him as a hardworking, inspiring, and supportive leader, who always goes the extra mile to help others. They admire his dedication, enthusiasm, and professionalism, and they appreciate his friendship and guidance. “Sharie is not just a boss, he is a friend, a brother, and a role model,” says one of his team members.
Sharie believes that the key to success is investing in people and their potential, and he strives to provide career guidance, training, and opportunities for his team members.
Sharie’s story is an inspiring one, that shows how a humble and passionate young man from Maldives rose to become one of the most respected and influential figures in the luxury hospitality sector. Sharie is not just a director of talent and culture, he is a creator of magic, who makes JA Manafaru Maldives a place where vacation dreams come true.
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JA Manafaru’s Hassan Shareef
Unlocking Opportunities: Exploring the absence of Maldivian Leadership in International Hotel Chains
By Ibrahim Mahudhee
The Maldives is a dream destination for many travellers, who flock to its stunning beaches, colourful coral reefs, and lavish resorts. It has won the World Travel Awards as the best tourist destination for three years in a row, from 2020 to 2022. But behind the scenes, there is a puzzling phenomenon that deserves attention: the lack of Maldivian leaders in international hotel chains.
Many Maldivian General Managers have proven their skills and abilities in running locally owned resorts, but only two of them have reached the top position in resorts managed by global hospitality brands. Why is this the case? Why do these international chains prefer to bring in foreign managers instead of hiring from the local talent pool?
We know that the Maldives has a lot of qualified and educated professionals who can excel
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in the hospitality industry. The success of Maldivian General Managers in local resorts shows this clearly. But the low representation of Maldivians in international chains indicates a gap that needs to be explored.
International hotel chains have a big influence on how the Maldives is perceived by the world. Their choice of leadership not only affects the individual manager, but also the image of the destination. The question is: Are these global brands investing enough in training and developing local talent for these important roles? To understand this better, we need to look at the strategies and policies that these chains use to nurture and empower Maldivians to become leaders.
We also need to find out the reasons behind this pattern. Is it because of a lack of skills, a preference for international experience, or a cultural mismatch? Finding out these factors can
help us design interventions that can bridge the gap and ensure that Maldivians are not only the face of tourism, but also the architects of its future.
To solve this issue, we need to go beyond the surface and examine the recruitment, training, and leadership development programmes that international hotel chains offer. We need to work together with the government, local institutions, and these global entities to create an environment where Maldivians are not only employees, but leaders, who can contribute to the growth and sustainability of the industry.
The low number of Maldivians at the helm of international hotel chains in their own paradise is a challenge that needs to be addressed. It is a good time to ask, learn, and collaborate to ensure that the Maldives remains a global tourism leader, and also a place where its own people lead the way to a prosperous and sustainable future.
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Unlocking Opportunities
Unlocking Seamless Guest Experiences with SABA Mobile Ordering Module for Resort Hotels
In the fast-paced world of hospitality, where guest expectations are constantly evolving, resort hotels are seeking innovative solutions to enhance guest experiences and drive revenue. Enter SABA Hospitality’s Mobile Ordering Module, a cutting-edge technology that is revolutionizing the way resort hotels cater to their guests’ needs.
Imagine a world where guests can effortlessly order room service, book spa treatments, or even request housekeeping services, all from the convenience of their own mobile devices. With SABA’s Mobile Ordering solution, this vision becomes a reality, offering resort hotels a seamless and personalized way to engage with their guests.
One of the key benefits of SABA’s Mobile Ordering Module is its integration with POS and payment systems, allowing for a smooth
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HOSPITALITY | TECHNOLOGY
and efficient ordering process. This not only streamlines operations but also enhances the overall guest experience by providing a hasslefree way for guests to access hotel services.
Moreover, the module’s award-winning chatbot tool adds an extra layer of convenience for guests, offering quick and personalized assistance for any inquiries or requests. This feature not only improves guest satisfaction but also frees up staff to focus on delivering exceptional service in other areas of the resort.
SABA’s Mobile Ordering Module is not just a tool for enhancing guest experiences; it is also a powerful revenue-generating solution for resort hotels. By promoting automatic guest ordering, the module helps drive revenue by increasing efficiency and reducing costs. Additionally, the ability to offer outlet products and services to guests 24/7 opens up new opportunities for creating additional revenue streams.
For resort hotels looking to stay ahead of the curve in a competitive market, implementing SABA’s Mobile Ordering Module is a strategic move towards embracing digital transformation.
By harnessing the power of mobile ordering, resort hotels can transform traditional offerings into on-demand services, creating a more dynamic and engaging guest experience.
In a world where convenience and personalization are key drivers of guest satisfaction, resort hotels that leverage SABA’s Mobile Ordering Module gain a competitive edge by offering a seamless and tailored experience to their guests. With the ability to drive revenue and streamline operations, the module is a gamechanger for resort hotels looking to elevate their guest experience and maximize profitability.
In conclusion, SABA’s Mobile Ordering Module is not just a technology solution; it is a strategic
investment in the future of resort hotels. By embracing digital innovation and prioritizing guest satisfaction, resort hotels can unlock a world of possibilities with SABA’s Mobile Ordering Module, setting themselves apart as leaders in the industry. Elevate your resort hotel experience with SABA’s Mobile Ordering Module and redefine the way you engage with your guests.
Top 3 Benefits of Mobile Ordering in Resorts:
1. Enhanced Guest Experience: Mobile ordering in resorts offers guests a convenient and personalized way to access hotel services, such as room service, spa bookings, and housekeeping requests, directly from their mobile devices. This seamless experience enhances guest satisfaction and loyalty.
2. Increased Revenue Opportunities: By leveraging mobile ordering solutions, resorts can create additional revenue streams beyond traditional amenities. Features like intelligent upselling and cross-selling mechanisms help drive revenue by suggesting complementary products or services based on customer preferences and purchase history.
3. Operational Efficiency: Mobile ordering streamlines operations and reduces costs, especially in environments with reduced staffing levels. Integration with POS systems and payment platforms automates the ordering process, freeing up staff to focus on delivering exceptional service in other areas of the resort.
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For further
sales@hospitalitytechnology.com.mv
information please contact
Advertorial: Hospitality Technology
Replace Thatch for the Last Time: PALMEX Thatch Roofing
The Maldives, with its pristine beaches and stunning resorts, epitomizes tropical luxury. One of the key elements contributing to the aesthetic charm of these resorts is their traditional thatch roofing. However, while natural thatch exudes local authenticity, it comes with its own set of challenges, including frequent maintenance, susceptibility to damage from weather elements, insects, and fire risk.
Enter PALMEX artificial thatch roofing, a gamechanger in the industry. Aqua Chrome Pvt Ltd, the exclusive distributor of PALMEX in the Maldives, offers a revolutionary solution for resorts seeking durability, low maintenance, and safety without compromising on the traditional look.
Natural thatch requires replacement every two to four years due to various issues such as water leakages, wind damage, insect infestation, thatch deterioration and fire hazards. These challenges not only add to maintenance costs but also disrupt the guest experience. PALMEX artificial thatch roofing addresses these concerns by providing a one-time solution with zero maintenance requirements and superior durability.
With over 20 resorts in the Maldives already embracing PALMEX, its track record speaks volumes. Globally, PALMEX has been installed in more than 80 countries, completing 1200 projects worldwide. Aqua Chrome Pvt Ltd stands as a pioneer in the Maldives market, offering a proven product that meets the stringent demands of luxury hospitality.
PALMEX artificial thatch roofing not only eliminates the need for frequent replacements but also mitigates the risk of water leakages, wind damage, insect infestations, and fire hazards. Its innovative design and high-quality materials ensure longevity and structural integrity, providing resorts with peace of mind and guests with uninterrupted enjoyment of their tropical paradise.
With over 20 resorts in the Maldives already embracing PALMEX, its track record speaks volumes.
In addition to PALMEX, Aqua Chrome Pvt Ltd represents other renowned brands such as GROHE bathroom fittings, Graham & Brown wallpaper and Vitra sanitary ware further enhancing its reputation as a trusted provider of premium solutions for resorts in the Maldives.
In conclusion, PALMEX artificial thatch roofing offers a sustainable, long-term solution for resorts seeking to maintain the allure of traditional aesthetics while enhancing durability and safety. With Aqua Chrome Pvt Ltd as the exclusive distributor in the Maldives, resorts can elevate their guest experience and preserve the beauty of their tropical surroundings for years to come.
https://www.aquachromemaldives.com/ sales@aquachromemaldives.com
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AquaChrome
Advertorial:
The Green Revolution:
Emporia’s Ecovite Brings
Sustainable Luxury to Maldives Hotels
Redefining Hospitality: Emporia’s Commitment to Sustainability
Emporia, led by CEO Navin Moolchandani, is setting introducing Eco-vite, a sustainable amenities for hotels in the Maldives. With a focus on environmental responsibility, Eco-vite provides compostable products and eco-friendly bed and bath linen, ensuring a luxurious yet environmentally conscious experience for guests.
Sustainable Amenities for a Greener Stay
Gone are the days of single-use plastic toiletries and wasteful amenities. Emporia’s Eco-vite line features composatable products that minimize environmental impact without compromising on quality. From bamboo toothbrushes to organic toiletries, guests can indulge in luxury while reducing their carbon footprint.
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Compostable Products: A Step Towards Zero Waste
Eco-vite sustainable range extends to compostable products, including food containers, cutlery, dustbin bags, cling film and complete food packaging. By offering these ecofriendly alternatives, hotels in the Maldives can significantly reduce their contribution to landfills, paving the way for a more sustainable future.
Eco-friendly Bed and Bath Linen: Luxury Meets Sustainability
Guests can now enjoy the comfort of premium bed and bath linen that is not only soft and luxurious but also sustainable. Emporia’s Eco-vite collection features organic cotton and bamboo fabrics, ensuring a cozy and environmentally friendly stay for every guest.
CEO Navin Moolchandani’s Vision for a Greener Future
Emporia is dedicated to promoting sustainability and environmental stewardship within the hospitality industry. By introducing Ecovite and partnering with eco-conscious
brands, Emporia is leading the way towards a greener, more sustainable future.
Emporia’s Eco-vite is not just a brand; it’s a commitment to sustainability and luxury. Guests can now experience the best of both worldsindulgence and environmental responsibility.
Eco-vite sustainable range extends to compostable products, including food containers, cutlery, dustbin bags, cling film and complete food packaging. By offering these eco-friendly alternatives, hotels in the Maldives can significantly reduce their contribution to landfills, paving the way for a more sustainable future.
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Advertorial: Emporia
Appointments
Samee Saeed
Island Chief
With over 18 years of hospitality experience, Samee Saeed assumes the role of Island Chief Katheeb at Oaga Art Resort, drawing from his extensive tenure as Resort Manager. Beginning as a Welcome Ambassador in 2006 at W Retreat & Spa, Samee progressed to Assistant Resort Manager at Amilla Fushi, showcasing his leadership capabilities. His diverse background makes him well-suited for his new position.
Alexander Soosai
Executive Chef, Komandoo Island Resort
Chef Alex’s culinary journey started in 2005 with a Diploma in Hotel Management and Catering, followed by roles as a commis chef in India’s top 5-star hotels. Joining Lily Beach Resort & Spa in 2011 as a Chef de Partie, he showcased his culinary prowess before advancing through the ranks at Crown and Champa Resorts, from Chef de Partie in 2018 to Sous Chef in 2021, consistently demonstrating his commitment to culinary excellence and leadership.
Khemraj Bhatt
Executive Chef , Kuredu Island Resort
With 19 years of culinary experience, Khemraj began his hospitality journey at Grand Hyatt, New Delhi, in 2004. He’s held roles at Radisson, IHG, and Hilton in India. Joining Atmosphere Resorts in 2019, he served as Executive Chef for pre-opening Oblu Xperience Ailafushi. As Executive Sous Chef at Kuredu Island Resort and Spa since 2023, Khemraj showcases exceptional leadership and culinary creativity, enriching our guests’ dining experiences.
Nazim “Naadhu” Mohamed
Resort Manager, Oaga Art Resort
Harshal Kumar
Cluster Executive Chef - Hurawalhi Island Resort & Kudadoo Maldives Private Island
Harshal’s culinary journey began at the School of Hotel Management, HTMI Switzerland New Delhi, laying a solid foundation for his career. He honed his skills at esteemed establishments such as The Claridges Hotels New Delhi and V Qutab Hotels & Resort, Mahindra resorts. Notably, he led Gordon Ramsay’s pop-up restaurant at Amilla Fushi Maldives, redefining culinary experiences. Recognized for his leadership, he rose to Cluster Executive Chef for Kudadoo and Hurawalhi Island Resort.
With over 22 years in Maldivian tourism, Naadhu, Operations Manager at Oaga Art Resort since 2022, boasts a wealth of experience from brands like Soneva, W Maldives, and JOALI. His leadership and MBA from the University of Bedfordshire ensure Oaga’s continued success in delivering exceptional guest experiences. Roberts brings extensive international experience from the United States, China, South Korea, Malaysia, Singapore, Australia, and New Zealand, showcasing his seasoned expertise in the hospitality sector. With an Australian background, Roberts demonstrates unwavering dedication to excellence and a deep-seated passion for hospitality throughout his career journey.
Roberts Ejubs
Group Director of Operations, Crown and Champa Resorts
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Harry Tangalos
Commercial Directo, Six Senses Maldives
With over 30 years in high-end hospitality and 12 years with Six Senses, Harry brings extensive expertise to his new role. He led the commercial team at Six Senses Zil Pasyon, served as regional DOSM for properties in Thailand, and contributed to pre-opening teams in Cambodia and Bhutan.
Linda Schneegass
Regional Director of Marketing, Six Senses Maldives
Linda Schneegass, previously at Six Senses Ibiza, joins as Regional Director of Marketing. With past roles at Kamalaya Wellness Sanctuary and Ayurveda resorts in India and Sri Lanka, she brings holistic wellness expertise. Linda embraces the rejuvenating power of island life and oceanic tranquility.
Laura Pagano
Spa, Health & Youth Manager, Oaga Art Resort
With 15 years of experience in spa and wellness, Laura Pagano has honed her expertise through roles at Steiner Leisure and Amilla Maldives Resort. Laura’s journey with Oaga began prior to the resort’s opening, where as Spa Manager, she played a crucial role in defining Hoba Spa’s distinctive identity.
Ahmed Zahir
General Manager, Angsana Velavaru
Ahmed Zahir joined Banyan Group in 1995 as a Laundry Supervisor at Banyan Tree Vabbinfaru. Over the years, he rose through the ranks, holding various roles including Front Office Manager, Rooms Division Manager, and Executive Assistant Manager. Zahir’s dedication and leadership were evident in his contributions to daily operations and managerial projects until 2021.
Judy Ong
Senior Director of Sales & Marketing, Banyan Group Maldives
With over 20 years of experience in tourism sales and marketing, Judy Ong brings a wealth of expertise to her role. Having worked at IHG, The Fullerton, and Shangri-La Hotels, she rejoined Banyan Group in 2018. As Senior Director, Judy will lead strategic planning and revenue generation, emphasizing her dedication to efficient sales and marketing operations.
Nishantha Vithanage
Executive Chef, Vakkaru Maldives
Chef Nishantha’s illustrious career spans prestigious resorts in Sri Lanka and the Maldives, including Hilton Colombo, Huvafen Fushi Maldives, Jumeirah Vittaveli Maldives, One & Only Reethi Rah Maldives, and Ritz Carlton Maldives. His expertise in menu development, kitchen management, and culinary innovation perfectly aligns with Vakkaru Maldives’ commitment to exceeding guest expectations. Focusing on fresh, seasonal ingredients and blending international flavors with a Maldivian touch, he aims to create captivating dining experiences for guests.
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Appointments
Zakwan Ahmed
Director of Sales, Kuda Villingili Resort Maldives
Before joining Kuda Villingili Resort, Zakwan served as Assistant Director of Sales at THE OZEN COLLECTION. He began his hospitality career at Taj Exotica before transitioning to Sales at Jumeirah Maldives.
Simone Berti
Director of Sales and Marketing, Park Hyatt Maldives Hadahaa
Simone’s appointment underscores Park Hyatt Maldives Hadahaa’s dedication to upholding its position as a leading luxury destination in the Maldives. With vast experience in renowned hotel chains like Shangri-La, Kempinski, and boutique establishments, he plays a pivotal role in enhancing the resort’s market presence.
Ali Shakir
General Manager, OBLU NATURE
Helengeli by SENTIDO
Ali Shakir brings over 27 years of extensive hospitality experience to Atmosphere Core. Prior to joining, he held positions at esteemed resorts including Angsana Velavaru, Hulhule Island Hotel, and Paradise Island Resort and Spa. Ali has completed the General Managers Program from Cornell University, USA and the Institute of Hotel and Catering Service, Maldives, and was awarded the Maldives CX Leader of the Year 2018 by the Customer Experience Foundation Maldives.
Mohamed Najah
Director of Operations, Sun Siyam Iru Veli
Najah, promoted from Director of Food and Beverage to Director of Operations, brings over 15 years of experience with a background at renowned brands like Hilton and Hideaway Maldives.
Fahdrul Abd Malek
Executive Chef, The Westin Maldives Miriandhoo
Chef Fahdrul, a seasoned culinary professional, brings extensive experience and a passion for fine dining to The Westin Maldives. With a background rooted in Malaysian culinary tradition, Fahdrul began his career in 1997 at the New World Hotel in Kuala Lumpur. Over two decades, he has honed his skills in countries like Vietnam and Australia, working with prestigious hotel groups such as Hilton, Mandarin Oriental and Anantara Desaru Coast.
Mariun Van Rooyen
Director of Food and Beverage, Le Méridien Maldives Resort & Spa
Mariun graduated from the University of Johannesburg with a degree in Hospitality Management in 2007 and began his career as a Food & Beverage Manager in 2010. His journey in the Maldives began in 2020, where he explored iconic destinations like Velassaru Maldives and Lux South Ari Atoll.
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Masdhooq Saeed
General Manager, Sun Siyam Iru Veli
With over 22 years in hospitality, Masdhooq brings extensive experience from renowned brands including One&Only Resorts, Jumeirah Hotels and Resorts, and Six Senses Hotels, Resorts and Spas. His expertise spans overseeing Rooms Division operations, leading pre-opening projects in the Maldives and China, and playing a vital role in the successful rebranding of Diva Maldives to LUX* South Ari Atoll in 2011.
Thierry Vergnault
Executive Chef, Niyama Private Islands
French Chef Thierry Vergnault blends classic techniques with global inspirations. With experience spanning Four Seasons Hotel George V, Hilton, Marriott, Westin, and Le Meridien worldwide, he joined Minor Hotels in 2021, overseeing F&B at Tivoli hotels in Qatar. Now at Niyama, he curates diverse dining experiences across two islands, from modern Indian Ocean cuisine to underwater dining at Subsix.
Laurent Dreyer
Resort Manager, Niyama Private Islands
With over 20 years in hospitality, Laurent most recently worked at Resort Manager at Maafushivaru Resort Maldives in 2021. His experience includes esteemed Maldivian resorts like COMO Cocoa Island, Huvafen Fushi, Anantara Kihavah Maldives Villas, and Velaa Private Island.
Tharushi Patigala
Marine Biologist, Cinnamon Hotels & Resorts
Tharushi will lead sustainability initiatives for four Cinnamon Hotels & Resorts in the Maldives, with a focus on ocean conservation at Ellaidhoo Maldives by Cinnamon. With experience consulting for the Sri Lankan Navy on a Coral Restoration Project and as an Investigative Environmental Journalist, she later served as a Conservationist at the Zoological Society of London, UK.
Thomas Hoeborn
General Manager, Conrad Maldives Rangali Island
With nearly 40 years in hospitality, Hoeborn’s new role at Conrad Maldives Rangali Island will strengthen its luxury and innovative guest experiences. Previously, he served as Area General Manager in Central China, overseeing eight Hilton and Conrad hotels’ operations and performance.
Stuart De San Nicolas Cluster General Manager, Anantara Kihavah Maldives Villas, Avani+ Fares Resort and NH Collection Maldives Havodda
With over 30 years of hands-on industry experience, gained from an impressive career that has taken him to locations as diverse as Europe, South America, the Caribbean, Africa, Asia, and the Pacific, Stuart is wellequipped to lead this new management role.
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