News
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News
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Contents
Contents Welcome to the 62nd issue of Hotelier Maldives. In this issue, we bring you the latest
Hotelier Maldives Volume 10, Issue No: 62
news, trends, insights and features from the world of Maldivian tourism and hospitality. Our cover story is a report on the Hotelier Maldives GM Forum 2023, the premier event for hotel managers and industry stakeholders in the country. The forum, held
EDITORIAL
on October 19 at Bandos Maldives, focused on the theme of driving tourism success
Ismail Faseeh, Editorial Director
via sustainability, tech and innovation. The event featured keynote speeches, panel discussions, presentations and networking sessions, covering topics such as climate
Ali Naafiz, Editor
change, digital transformation, revenue management, wellness tourism and more.
naafiz@hoteliermaldives.com We also have exclusive interviews with some of the most influential and inspiring Ibrahim Mahudhee, Managing Editor
personalities in the industry, such as Cinnamon Dhonveli Maldives’ General
mahudhee@hoteliermaldives.com
Manager Sanjeeva Perera, who shares his views on leadership, innovation and guest satisfaction; Jumeirah Maldives Olhahali Island’s Mariyam Ishva, who tells us her story of becoming a permanent staff member after completing an internship
CONTRIBUTING WRITERS
programme; Gili Lankanfushi Maldives’ Creative digital marketer Hunaina Ahmed
Moobeen Jaleel
Iqbal, who reveals how she uses social media and digital platforms to promote the resort’s unique selling points; and VARU By Atmosphere’s Chef Mohamed Niyaz, who showcases his passion for authentic Maldivian cuisine and his signature dishes.
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In our industry trends section, we analyse some of the most pressing issues affecting the Maldivian tourism and hospitality market, such as the impact of debt and weak policies on the country’s investor appeal, the staffing challenges
PHOTOGRAPHY
faced by luxury hotels, the complex factors behind the economic instability,
Courtesy of the respective resorts
and the growth potential of the hospitality market in the next decade. We also have a resort review of OBLU SELECT Sangeli that offers an eco-
SALES
friendly travel destination in the Maldives, with its sustainable practices,
Naail Nihaadh
coral conservation initiatives and natural beauty. In our special feature,
naail@hoteliermaldives.com,
we explore how reporting data can help hoteliers make data-driven
sales@hoteliermadlives.com
decisions that can maximise revenue and optimise performance.
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Industry Highlights
GM’s View: Cinnamon Dhonveli Maldives’ Sanjeeva Perera
VARU By Atmosphere’s Chef Mohamed Niyaz on Celebrating Authentic Maldivian Flavours
OBLU SELECT Sangeli: Ultimate Eco-Friendly Travel Destination in Maldives
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Hotelier Maldives GM Forum 2023: Driving Tourism Success via Sustainability, Tech and Innovation
Women in Hospitality: Creative Digital Marketer Hunaina Ahmed Iqbal
Young Hotelier: Mariyam Ishva’s Journey from Intern to Permanence at Jumeirah Maldives Olhahali Island
Supplier Spotlight: Fen Water World
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How Oracle Hospitality Solutions Boost Efficiency and Guest Satisfaction
Data-Driven Decisions: How Reporting Data can Maximise Revenue
Appointments
In addition, we have a supplier spotlight section, where we highlight PUBLISHER
some of the best products and services available for the hospitality
Perspective Pvt. Ltd.
industry, such as Fen watersports centre, a one-stop shop for all your
4th Floor, M. Kaneeru Villa, Orchid
water sports needs, and Oracle Hospitality Solutions, a suite of cloud-
Magu, Male, Republic of Maldives,
based software that can enhance efficiency and guest satisfaction.
PO Box No. 20212 Mobile: +960 7246292, +9600 7910858
We hope you enjoy reading this issue of Hotelier Maldives, and we look forward to hearing your feedback and suggestions. Ali Naafiz Editor
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Industry Trends
Debt, Weak Policies affect Maldives’ Tourism, Investor Appeal, New MATATO Report Warns The Maldivian economy is in a fragile state
MATATO has previously lobbied against the
primarily caused by a dollar crisis and excessive
increase in the Tourism Goods and Services
government expenditure, with negative
Tax (TGST) and Goods and Services Tax (GST),
impacts on the local tourism sector and
expressing concerns that it would negatively
investor interest in the destination, a new study
impact the tourism industry, by potentially
by the Maldives Association of Travel Agents
making the Maldives a less competitive
and Tour Operators (MATATO) has said.
tourist destination, increasing prices for tourists and harm the Maldivian economy.
The report, based on extensive qualitative surveys and interviews with industry stakeholders, said
The organisation said its survey and discussions
the Maldives banking sector is grappling with
have uncovered a growing concern that
significant issues, including a dollar crisis, lack
the Maldives is losing its appeal among
of competition, a weak regulatory framework,
potential investors. Over the past 4-6 years,
the highest banking fees in the region, and
a discernible deceleration in investor interest
significant limitations on credit and debit card use
has been observed, with no significant
for foreign purchases. The presence of a dollar
new entrants into the market, it added.
black market with limited intervention from the central bank, Maldives Monetary Authority (MMA), is causing instability, the report said, adding that the central bank has failed in this area.
According to the report, the Maldives is experiencing a severe debt crisis with the sovereign debt estimated at $6.8 billion, which is equivalent to 113% of the country’s GDP. The government’s excessive spending, increased recurrent expenditure, and reliance on tourism income have contributed to this crisis. Additionally, the government’s practice of printing money has led to inflation and significant depreciation of the Maldivian Rufiyaa, it added.
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There has been a noticeable waning of enthusiasm for investment in the Maldives. In contrast, global investment trends reveal that destinations such as Fiji and Zanzibar have successfully attracted a considerably larger number of investors during a comparable timeframe. This divergence in investor interest poses a noteworthy concern for the Maldives. The report read.
“MATATO continues to call for less
MATATO’s recommendations to address the concerns include:
wasteful spending, especially regarding
• The government should provide financial incentives and support to small and medium-sized enterprises (SMEs) and local businesses that are struggling
and other expenses,” the report read.
• The government and MMA should address the dollar cwvrisis more proactively, promote competition, strengthen the regulatory framework, and take action to address the dollar black market
subsidies, public sector investment projects (PSIPs), political appointments,
MATATO calls upon the Maldivian government, industry stakeholders, and international organisations to collaborate and implement measures that will safeguard the Maldives’ economic stability, preserve its natural beauty, and ensure the long-term success of its tourism industry.
• Urgent steps should be taken to manage and address the country’s debt crisis, including reducing expenditure, implementing austerity measures, increasing revenue, and reforming stateowned enterprises (SOEs)
• A careful re-evaluation of tax policies, including the GST increase, is necessary to ensure the sustainability of the tourism sector
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Industry Trends
Senior Executives at Luxury Hotels Express Concern about Staffing Issues Maldives has long been a coveted destination for
This clearly highlights the gravity of
replace the human touch that luxury hospitality
travellers seeking luxury and relaxation. However,
the issue at hand and the need for
thrives on, it can undoubtedly support staff in
behind the idyllic façade, the senior executives at
proactive measures to address it.
delivering their services more effectively.
– staffing issues. A recent global research study
Several factors contribute to this apprehension
Kevin Buchler, Chief Marketing Officer at
commissioned by Communications Specialist
within the Maldives’ luxury hotels and resorts
Communications Specialist Ltd, underlines the
Ltd, a leading communication technology
sector. One of the foremost concerns is the
critical connection between motivated staff and
company, sheds light on the challenges faced
challenge of retaining skilled staff in an industry
the growth of the luxury hotel market. Despite
by high-end resorts in the Maldives when it
that experiences seasonal fluctuations and
the concerns expressed by senior executives,
comes to staff retention and recruitment.
intense competition. Luxury hotels often require
Buchler highlights that optimism prevails when
specialised and trained personnel to maintain
it comes to the sector’s future growth.
luxury hotels are grappling with a pressing concern
The study reveals a significant apprehension
their premium standards of service. The transient
among senior executives at luxury hotels in
nature of the workforce in such an environment
the Maldives regarding staffing matters.
can result in a continuous need for recruitment
An astonishing 90% of the respondents expressed varying degrees of concern about staff retention and hiring new personnel within their sector. Among them, 46% conveyed being very concerned, while another 44% indicated being quite concerned. Only a meagre 10% claimed not to be concerned at all.
and training, creating a strain on resources. The research also delved into potential solutions to mitigate these staffing challenges. Among the various strategies proposed, providing better facilities and accommodations for staff emerged as a primary focus. This underscores the acknowledgment that staff well-being and comfort play a pivotal role in nurturing a motivated and committed workforce. Additionally, there was a consensus on the importance of
not concerned at all very concerned
competitive salaries to attract and retain top talent. Investing in training and development,
10%
both in terms of budget allocation and program quality, also emerged as a crucial aspect to 46%
44%
empower staff and enhance their job satisfaction. Interestingly, technology is also being seen as a tool to alleviate staffing concerns. The
quite concerned
deployment of advanced communication technologies can streamline operations, simplify tasks, and create a more efficient work environment. While technology cannot
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A substantial portion of respondents predicted growth ranging from 10% to 30%, with 28% anticipating even higher expansion. However, this optimism comes with a caveat – the growth projections can only be realised if the staffing challenges are effectively managed. Maldives’ luxury hospitality sector faces a compelling need to address staffing challenges to unlock its growth potential. The concerns voiced by senior executives reflect the reality of an industry that relies heavily on skilled and motivated personnel. By focusing on improving staff facilities, competitive compensation, robust training programs, and integrating technology, the sector can lay the foundation for sustainable growth. As the Maldives continues to enchant travellers with its unparalleled beauty, ensuring a well-supported and motivated workforce will be the key to maintaining its status as a premier luxury destination. 7
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Industry Trends
Complex Web of Factors Behind Maldives’ Unusual Economic Instability The Maldivian economy has been navigating
companies, has played a significant role in putting
employment landscape, the foreign remittances
USD, the lopsided distribution of currency,
a rather peculiar and tumultuous terrain in the
pressure on the USD. Government entities have
are likely to increase in significance.
and the impact of foreign remittances are all
middle of this year. Unlike previous years, the
been purchasing USD from the black market to
current economic instability seems to be marked
facilitate their import activities, thereby adding
by unique characteristics that have caught
to the already heightened demand for the USD.
the attention of economists and experts alike.
As the economy strives to find its equilibrium,
The role of the government in printing money
policymakers, economists, and industry
to fuel the economy after the pandemic
stakeholders must collaborate to address these
Chief among these is the volatile behaviour
Tourism and Trade Dynamics
of the Maldivian Rufiyaa (MVR) against the US
The tourism sector, a lifeline of the Maldivian
outbreak cannot be ignored. Despite boasting
challenges. A comprehensive approach that
Dollar (USD) in the foreign exchange parallel
economy, plays a pivotal role in the currency
a high GDP, the liquidity of the MVR has surged
considers both short-term stabilising measures
market, also known as the “black market.”
fluctuations. Recent statistics indicate a 14
due to increased government expenditure,
and long-term structural adjustments will be vital
percent increase in tourist arrivals compared to the
primarily driven by election campaigns. The
to restore balance and mitigate the potential risks
At the same time last year, the USD had faced a
previous year, contributing to a substantial inflow
upcoming presidential election, with eight
associated with the current economic volatility.
decline in value against the MVR. However, the
of USD. While the overall revenue from tourism
candidates vying for power, has prompted
scenario has now dramatically shifted, with the
might have increased slightly, the amount of USD
massive spending by both major parties,
USD trading at MVR 18 and even spiking to MVR
received from the public sector has been notable.
leading to substantial money circulation.
Government’s Role in Currency Distribution
Election-Related Factors
A remarkable shift in the distribution of USD
various aspects of the economy, and the
can be observed as government companies
Maldivian scenario is no different. Increased
Economists attribute the current phenomenon
hold a significant portion of the USD. Last
travel, both foreign and domestic, in the
to a myriad of factors that have collectively
year, the Maldives Monetary Authority (MMA)
run-up to the election, coupled with higher
contributed to the unique instability.
provided around $1 billion to domestic banks,
government spending, has injected more
Traditionally, the Maldivian economy has
with over 73 percent of it being purchased by
MVR into circulation. This influx has indirectly
witnessed a strengthening of the USD
government entities. In contrast, the private
fueled the demand for USD, thereby exerting
during periods of declining tourism, often
sector’s access to USD has been limited,
additional pressure on the currency.
associated with off-seasons or unexpected
significantly affecting their ability to import goods
global events. This appreciation is partly
at official prices. This lopsided distribution has
Unravelling the Complexity
driven by the increase in demand for USD due
further intensified the pressure on the USD.
The unusual instability in the Maldivian economy
18.10 on certain days. This significant appreciation of the USD has led to an economic landscape that is rife with uncertainties and potential risks.
Dollar Appreciation and its Causes
to Hajj and outbound travel during school
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Money Supply and Government Spending
contributing to the heightened instability.
Elections have a cascading impact on
can be attributed to a complex interplay of
holidays, leading to a surge in imports and,
Foreign Remittances and Currency Flow
subsequently, increased demand for USD.
The rise in foreign remittances, a significant
and imports to the evolving dynamics of
source of USD outflow, has also impacted the
government spending and election-related
Additionally, the increase in imports, notably
USD demand. Although the influx of foreign
activities, the economy finds itself navigating
large-scale projects conducted by government
workers has increased due to the changing
uncharted waters. The strong demand for
factors. From the traditional drivers like tourism
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Industry Trends
Maldives Hospitality Market Expected to Reach $864b by 2028 The hospitality market in the Maldives has
welcoming of over 1.6 million international tourists
reached a valuation of USD 558.10 billion,
in the current year. This surge translates to a
with projections indicating a Compound
remarkable year-on-year growth rate of 13.9%.
Annual Growth Rate (CAGR) of 9.15% that will drive it to USD 864.81 billion by 2028. These findings emerge from a recently released market research report titled “Maldives Hospitality Market Report (2023-2028).”
The Maldivian hospitality sector has been built upon the foundation of the ‘One Island, One Resort’ model, establishing itself as a prime contender within the Asian market. This strategic approach has led to remarkable growth, further fueled by the ongoing opening of new resorts and guesthouses, resulting in the addition of nearly 2,000 new rooms or keys. The flourishing industry is attracting a growing number of investors who see the potential for returns in the Maldives’ thriving tourism landscape. Notably, the supportive policies of the Maldivian
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Among the contributing nations, China represents 6.3% of the total international arrivals, closely followed by Germany at 7.3%. Noteworthy trends include the rising numbers from the United Kingdom, Italy, and India, with year-on-year growth rates of 8.8%, 7.1%, and 11.9% respectively, according to data from the Ministry of Tourism. These figures underscore the sustained allure of the Maldives as a preferred destination for a diverse range of international travellers.
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GM’s View: Sanjeeva Perera
General Manager of Cinnamon Dhonveli Maldives.
maintenance to ensure they operate efficiently. I work closely with the executive team to strategise
Hotelier Maldives: Thank you for joining us today,
for enhancing guest experiences, increasing
Sanjeeva. Your career in the hospitality industry
revenue, and managing costs effectively.
is truly remarkable. Could you start by telling us about your journey from your early days in hotel
Managing a resort on an island also comes
management to your current role as the General
with its challenges. We must be vigilant about
Manager of Cinnamon Dhonveli Maldives?
environmental conservation to protect this
Sanjeeva Perera: Certainly, I appreciate the
fragile ecosystem. Logistically, sourcing
opportunity to share my journey. My career
supplies and talent can be challenging due to our
in the hospitality industry began with a solid
remote location. Yet, the rewards are immense,
foundation, graduating from the Ceylon Hotel
from witnessing guests create unforgettable
School & School of Tourism. I then ventured into
memories to working with a dedicated team
various roles within the industry, including acting
who share a passion for this paradise.
as Front Office Manager and Assistant Manager at different hotels. I joined the John Keells Group of Hotels as a Management Trainee, which was a pivotal step in my career development. My journey brought me to the Maldives in 1997, where I served as the Front Office Manager at Velidhu Island Resort. After returning to Sri Lanka and assuming key leadership roles in renowned
GM’s View: Cinnamon Dhonveli Maldives’ Sanjeeva Perera By Ibrahim Mahudhee
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hotels, I had the privilege of returning to the
Managing a resort on an island also comes with its challenges. We must be vigilant about environmental conservation to protect this fragile ecosystem. Sanjeeva Perera, General Manager of Cinnamon Dhonveli Maldives
For our GM’s View segment, we sat down with
Maldives in 2017, this time as the General Manager
Sanjeeva Perera, an experienced General
of Cinnamon Hakuraa Huraa and later I moved
Manager with an impressive track record
to Cinnamon Dhonveli Maldives. Over the years,
in the leisure, travel, and tourism industry.
I’ve witnessed the incredible transformation of
HM: It’s evident that your role encompasses a
Perera holds an MBA with a focus on Business
the Maldives into a world-leading destination,
wide range of responsibilities. Can you share
Administration, Management, and Operations
and it’s been an exciting and fulfilling journey.
some recent initiatives or developments at Cinnamon Dhonveli Maldives that
from the University of Wolverhampton. He has been recognised for his exceptional
HM: Your career has certainly been marked
you are particularly excited about?
achievements in the field, including awards
by diverse experiences and notable
SP: Regarding sustainability, our commitment
and leadership positions in various hospitality
achievements. As the General Manager of
to reducing our environmental footprint is
associations. With a career spanning over two
Cinnamon Dhonveli Maldives, what are the
unwavering. We’ve taken significant steps towards
decades, Sanjeeva’s extensive experience has
key responsibilities and challenges you face
this goal, achieving 95% of our target in eliminating
taken him to different roles and destinations.
in managing a resort in the Maldives?
single-use plastics from the island. We’re proud to
SP: Managing a resort in the Maldives is a
have initiated coral reef restoration efforts through
He is currently serving as the General Manager
unique and rewarding experience. At Cinnamon
partnerships with local organisations, working
of Cinnamon Dhonveli Maldives, known as a
Dhonveli Maldives, my primary responsibilities
diligently to rejuvenate these vital ecosystems.
fun, family oriented resort as well as a leading
revolve around ensuring the resort’s overall
destination for surfers and exceptional guest
success and smooth operation. This includes
In our day-to-day operations, we prioritise
experiences. In this interview, we delve into
overseeing various departments like front
sustainability. Our commitment extends to
Sanjeeva’s career journey and his role as the
office, housekeeping, food and beverage, and
the use of recycled paper for printing and 13
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Wellness Wisdom: Seema Rana
opting for sustainable materials in various aspects of our resort’s functions. Furthermore, we are actively engaged in a coral propagation programme to support marine conservation efforts. In collaboration with the International Finance Corporation (IFC), we are funding a 2.5-year research program to study the marine environment, examining factors such as underwater energy levels, currents, temperature, and salinity. As part of our broader community engagement, we are partnering with the National Drug Agency to establish an art gallery. This gallery will serve as a platform for individuals in recovery from addiction to showcase their incredible talents and sell their artwork, promoting both rehabilitation and artistic expression. HM: Those initiatives certainly align with
program that empowers our associates, from
the evolving preferences of travellers and
junior team members to senior managers, to
the importance of sustainability. Finally,
climb the ladder of success. Currently, our resort
Sanjeeva, could you share a piece of advice or
manager is engaged in the LEAP programme,
a motto that has guided you throughout your
which stands for Leadership Enhancement
illustrious career in the hospitality industry?
Acceleration Programme, and includes the pursuit
SP: One enduring motto that has always been
of an MBA. Upon completion of this program,
close to my heart is “Service with a Smile.” In
he will be well-prepared to ascend to the next
the hospitality industry, our guests’ happiness
echelon of his career as a General Manager.
takes precedence above all else. A warm and genuine smile can wield incredible power,
HM: Thank you for sharing your remarkable
transforming a guest’s experience into something
journey and insights with us today. It’s
positive and unforgettable. Moreover, I firmly
been a pleasure speaking with you, and
believe in the transformative potential of
we wish you continued success in your
continuous improvement. It’s essential never
role at Cinnamon Dhonveli Maldives.
to cease learning and adapting to meet the
SP: Thank you for having me, and I look
ever-evolving needs and expectations of our
forward to welcoming more guests to our
valued guests. Our industry thrives on passion,
little piece of paradise in the Maldives.
dedication, and the art of crafting enduring memories, and I feel privileged to be a part of it. At Cinnamon Hotels, we are committed to nurturing talent and fostering career growth. We have a structured career development 14
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Chef Mohamed Niyaz
What motivates you?
adorned by heritage photographs and video
Ever since I was a child, I’ve had a deep passion for
storytelling. Guests can relish local flavours
both art and cooking. My mother, who is incredibly
presented with a progressive twist. We use
creative, would whip up imaginative meals. I would
traditional home cooking methods to ensure
often tell her that one day, when I grew up, I would
the food is fresh, aromatic, and flavourful.
become a chef and cook a special meal just for her. I’m proud to say that I’ve fulfilled that dream.
As a chef, what are your preferred local ingredients?
Tell us a little bit about your journey
Coconut, pandan leaves, Maldivian
in the hospitality industry.
chilli, and curry leaves hold a special
In 2002, I had the chance to embark on my journey
place in my culinary repertoire.
in the tourism industry when I began working as a Commis at Hulhule Island Hotel. Over 16
Which dish would you highly
years, I climbed the ranks and eventually held
recommend to all guests at Kaage?
the position of Chef De Partie at the same hotel.
There are a variety of local dishes on our menu. I
Then, in 2019, an exciting opportunity came my
would recommend guests try Gulha, a deep-fried
way as I joined VARU by Atmosphere as a Sous
pastry ball filled with smoked tuna or vegetables
Chef. Currently, I am honoured to be working as a
and flavoured with finely chopped onion, grated
Maldivian Chef at the renowned Kaagé restaurant,
coconut, and chilli. And Kandu Kukhulu, our
which is the first of its kind in Atmosphere Core.
renowned Maldivian tuna curry, stands out as the most exceptional and beloved dish. It is one of our
What are some of your
signature specialties and the rich flavours are sure
achievements and awards?
to leave a lasting impression on our valued guests.
Throughout my 20-year career, I have had the
VARU By Atmosphere’s Chef Mohamed Niyaz on Celebrating Authentic Maldivian Flavours By Ibrahim Mahudhee
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Chef Mohamed Niyaz is the Maldivian Chef who has breathed life into VARU By Atmosphere’s signature restaurant – Kaagé. In this interview, he speaks about his love for local cuisine and his inspiration. He also shares words of
privilege of receiving nominations and winning
What are your plans for the future?
various awards in different competitions and
At present, Maldivian cuisine is exclusively
ceremonies. The most recent and special
available in restaurants within our nation.
achievement was when I was honoured with the
My aspiration is to present Maldivian
CGM Chefs Award for Outstanding Achievement
specialty cuisine on a global scale.
wisdom for budding chefs in the Maldives.
in 2022. The year 2016 proved to be another successful year, I achieved remarkable
What guidance would you offer
Where are you from?
accomplishments in international competitions.
aspiring Maldivian chefs?
Securing second place in the Team Challenge and
To the younger generation, I would like to
first place in the Foreign Team Challenge at the
emphasize that Maldivian Cuisine is truly
Chinese Foreign Hotel’s cooking competition,
distinctive, and with unwavering dedication
CCTV ‘The Greatest Chefs.’ In addition, I have
and perseverance, you can achieve remarkable
been participating in the Hotel Asia Culinary
heights. In line with a Maldivian saying, “Fass
Challenge from 2012 to 2022 and have received
enburi nubala abadhuves hih varaa eku
12 gold, silver, and bronze awards over the years.
kuriyah dhaan masahkaeh kuraashey, ehves
I was born and raised on the beautiful island of Ha. Dhihdhoo, in the Haa Alif Atoll, Maldives. When did you first fall in love with cooking? Even when I was a kid, I used to spend a lot of time in the kitchen with my mom. I was so intrigued by her amazing cooking skills and how she would prepare all sorts of delicious dishes. I would eagerly watch and learn from her every time she cooked. That’s what inspired me to become a chef myself.
masahkathaky hadi masahkatheh nooney” Can you describe Kaagé restaurant for us?
(loosely translated as, always strive to move
Kaagé is the signature Maldivian restaurant
forward with courage, without dwelling on the
at VARU By Atmosphere. The restaurant is
past, as no task is ever considered insignificant).
designed as a traditional Maldivian house
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OBLU Select Sangeli
Reef-Friendly Sunscreen: A Must-Have Companion As guests prepare to bask in the Maldivian sunshine, the importance of choosing reeffriendly sunscreen cannot be overstated. Traditional sunscreens containing harmful chemicals like Oxybenzone and Octinoxate can devastate coral reefs, leading to bleaching and long-term damage. OBLU SELECT Sangeli Resort offers a solution with its exclusive collection of Rash Guards. Crafted from recycled plastic bottles gathered from ocean waste, these Rash Guards provide UPF50 sun protection while
as potential homes for hermit crabs and the
ensuring the health of the marine ecosystem.
vitality of coral reefs as living organisms fosters
Education for Preservation
OBLU SELECT Sangeli Resort emphasises
Embracing the principles of ecotourism, OBLU SELECT Sangeli encourages travellers to educate themselves about the natural wonders of the Maldives before setting foot on its shores. Understanding the fragility of seashells
a deeper connection with the environment. the mantra “Collect Anything But Memories,” encouraging guests to leave no trace and cherish the untouched beauty of the islands.
Sangeli Muraka Project: Crafting Change In response to the alarming decline of coral reefs worldwide due to various environmental
OBLU SELECT Sangeli: Ultimate EcoFriendly Travel Destination in Maldives
threats, OBLU SELECT Sangeli initiated the Dreaming of an idyllic vacation that leaves
Sangeli Muraka Project in January 2019. This
behind not only beautiful memories, but also
visionary project includes coral restoration,
positive impacts? Then, look no further than the
wildlife identification, community outreach,
breathtaking OBLU SELECT Sangeli Resort, an
reef clean-ups and ghost net upcycling.
eco-friendly paradise awaits your exploration. With a commitment to sustainability, a
Adopt-a-Turtle and Embrace Sustainable Fashion
revolutionary conservation initiative and the
Through the Sangeli Muraka Project, guests can
Sangeli Muraka Project, this resort offers
participate in impactful conservation efforts.
travellers an unforgettable experience, all while
Handmade crocheted sea turtle and manta
preserving the pristine beauty of the Maldives.
ray soft toys, crafted by local artisans, serve as memorable souvenirs and symbolise support
Nestled in the heart of the Maldives, OBLU SELECT
for reef preservation. Upon purchase of the toy,
Sangeli Resort beckons travellers seeking luxury
guests can choose the individual turtle to adopt
and adventure in equal measures. These travel
and will receive a certificate of adoption as well as
tips serve as a beacon for conscious travellers,
regular updates every time the turtle is re-sighted.
providing insights into sustainable practices that not only protect the environment, but
Furthermore, the resort’s collaboration with
also enhance their overall travel experience.
OceanR brings forth a line of eco-apparel made from 100% recycled polyester,
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hoteliermaldives.com
OBLU Select Sangeli
equivalent to removing 1kg of plastic from
main lagoon has flourished. Over 150 metal
the ocean. Additionally, colorful bracelets
frames housing more than 7,000 fragments
and sea turtle keychains, repurposed from
have been meticulously placed, nurturing the
discarded ghost nets, showcase the resort’s
growth of a lush coral cover. Visitors can now
dedication to marine conservation.
witness the resurgence of marine life, including
Sustainability at OBLU SELECT Sangeli Resort
parrotfish, snappers, eagle rays, sharks and various other fish species and invertebrates.
Committed to sustainability, OBLU SELECT
Green Operations for a Greener Stay
Sangeli Resort proudly boasts its Green Globe
OBLU SELECT Sangeli Resort’s commitment
certification. With a strong focus on responsible
to sustainable operations encompasses
island ecosystem management, the resort
biodegradable cleaning agents, saltwater
leads by example in sustainable drinking water
desalination for potable water and efficient
solutions and support for local communities.
waste management practices. The resort’s
Each stay at the resort contributes to the
twin-chamber incinerators and state-of-the-art
preservation of the Maldives’ natural wonders.
compactors significantly reduce environmental
Coral Conservation: A Triumph Over Adversity
impact. Furthermore, treated wastewater finds new life in irrigation and gardening, ensuring responsible water consumption.
Under the expert care of in-house Marine Biologists, the coral nursery at the resort’s
Under the expert care of inhouse Marine Biologists, the coral nursery at the resort’s main lagoon has flourished. Over 150 metal frames housing more than 7,000 fragments have been meticulously placed, nurturing the growth of a lush coral cover.
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Hotelier Maldives GM Forum 2023: Driving Tourism Success via Sustainability, Tech and Innovation
Hotelier Maldives GM Forum 2023
The Hotelier Maldives GM Forum 2023 offered insightful perspectives on the opportunities and challenges facing the Maldivian tourism industry, with presentations and discussions centred around sustainability, technology, streamlining operations, and driving success.
Special Address, Dr. Mohamed Muizzu President-elect Dr. Mohamed Muizzu pledged government support and cooperation for the growth and diversification of the tourism industry at the Hotelier Maldives GM Forum 2023, marking his first participation in a tourim event following his election. He shared government plans for boosting tourism over the next five years, including expediting the new terminal at Velana International Airport, and expanding the national airline’s operations. Dr. Muizzu further stressed the need to diversify the tourism product line in response to the Covid-19 pandemic, market changes, and global security concerns, reaffirming the government’s commitment to elevating Maldivian tourism.
Special Presentation ‘Net Zero Emissions Transformation Opportunities and Challenges’ Dr. Simad Saeed, Managing Director of CDE Consulting, presented at the Hotelier Maldives General Managers Forum 2023, focusing on “Tourism Net Zero Emissions Transformation.” He began by highlighting the alarming dependence on fossil fuels in the Maldives, leading to unsustainable costs and greenhouse gas emissions. The tourism sector was identified as the main contributor to emissions, driven by high diesel consumption for electricity generation. Dr. Simad outlined key opportunities for transformation, including reduced renewable energy costs, growing demand for eco-friendly 22
resorts among tourists, government support and regulation, and financial alignment for renewable energy projects. He showcased active and planned solar PV projects in resorts and further stressed the need for coordinated efforts to overcome challenges, including inflation, interest rates, supply chain constraints, and labor shortages. The presentation concluded with a call for collective action to achieve a tourism net zero 23
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Hotelier Maldives GM Forum 2023
promoting environmental stewardship.
hospitality. Ooredoo Maldives is ready to partner with the hospitality industry to provide
Kash highlighted three crucial elements in Soneva
AI solutions for their goals and objectives.
Namoona’s CSR approach: building meaningful, community-driven relationships, forming strategic
‘Energizing Tomorrow’
partnerships with government agencies and
Among the speakers, Eedham Rasheed,
NGOs, and maintaining long-term commitments.
Deenadayalan Krishnasamy, and Saurav Ghosh
She encouraged hoteliers to adopt a similar
jointly presented ‘Energising Tomorrow,’
approach, emphasizing its potential for enhancing
emphasizing the energy and water challenges
brand reputation and contributing to the social
faced by island nations and the innovative
and environmental development of the Maldives.
solutions from Grundfos and Far Horizon.
Kash highlighted three crucial elements in Soneva Namoona’s CSR approach: building meaningful, community-driven relationships, forming strategic partnerships with government agencies and NGOs, and maintaining long-term commitments.
Grundfos, a renowned water solutions company, is committed to achieving net-zero carbon
Presentations emissions destination in the Maldives by 2030.
women empowerment, and disaster relief.
Keynote Speakers
‘Meaningful CSR – From Tokens to Strategies’
‘Balancing Business Goals with Sustainability’
Kash delivered the keynote speech that
Ashwin Handa, Senior VP of Operations,
focus and highlights on effective Corporate
explained how Atmosphere Core adopted the
Social Responsibility (CSR) practices. Soneva
Triple Bottom Line sustainability framework,
Namoona, a Maldivian NGO funded by Soneva
considering environmental, social, and economic
and the Soneva Foundation, serves as a
impacts. They’ve taken steps to reduce reliance
model for eradicating single-use plastics and
‘Powering The Future’ Ooredoo Maldives, a leading telecommunications provider, participated in the Hotelier Maldives General Managers Forum 2023. Rajesh Mehta, the Chief Business Officer, discussed the company’s achievements and its future vision, focusing on innovations like 5G, AI, and data centers to transform the hospitality industry. Mehta highlighted their robust network
on fossil fuels, installed a significant renewable
infrastructure, including international cable
energy setup with solar panels, and launched
systems, a nationwide submarine cable system,
unique sustainability initiatives, including coral
and nationwide 4G+ coverage. Ooredoo Maldives
restoration projects, a centralized sourcing
is investing in technologies such as the PEACE
model, biogas production from organic waste,
International Cable System, 5G network upgrades,
and hydroponics for food production.
and a Tier III ready data center. These initiatives will provide more international bandwidth,
Atmosphere Core integrates this framework
lower latency, and secure cloud services.
into its resort operations, supported by a
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dedicated sustainability team. Their corporate
Mehta concluded by emphasizing AI-driven
social responsibility (CSR) program, driven
transformation and its potential to enhance
by Atmosphere Foundation, supports local
customer experiences, business processes,
communities with initiatives in education, health,
and insights in various sectors, including 25
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Hotelier Maldives GM Forum 2023
emissions by 2050 and provides energy
in Maldivian resorts. He emphasized that
optimization services to help customers reduce
these resorts consume massive amounts of
energy consumption. Their solutions include
diesel, resulting in high costs and significant
an efficient Grinder Pump for Waste/Sewage
carbon emissions, which, considering
Water, complete Waste Water Systems, the
the country’s vulnerability to climate
mobile app Grundfos GO for remote pump
change, needs a sustainable solution.
Breakout Session During the break session, attendees engaged in in-depth discussions regarding critical topics in the Maldives’ tourism industry, spanning sustainability through technology adoption, diversification of products and markets,
control, and intelligent pressure boosting systems like Hydro Multi E & MPC for constant
Swimsol’s innovative solution is floating solar
water pressure and energy savings.
power, enabled by their patented SolarSea
streamlining business operations, and the essential balance between business objectives and social and environmental responsibilities.
technology. This approach leverages the abundant Far Horizon, a subsidiary of Islanders Group,
sunlight in the Maldives and overcomes the
offers desalination plants, sewerage treatment
challenge of limited land space and environmental
plants, freshwater production bottling, and air-to-
preservation. These floating solar platforms can
water production units. They also provide energy
be placed at a distance from the shore, connected
efficiency and carbon emissions audits, water
to the island’s grid via underwater cables, and
conservation, and waste reduction services.
have already proven reliable in over 40 Maldivian resorts. The benefits include substantial cost
Innovative Solar Solutions
savings, reduced diesel consumption (up to
Martin Putschek, Managing Director of Swimsol,
100% with battery storage), lower CO2 emissions,
presented at the Hotelier Maldives General
enhanced green reputation, and support for
Managers Forum 2023, addressing the issue
the marine ecosystem through artificial reefs.
of diesel dependence and carbon emissions
Group discussions centered around the adoption of innovative trends and overcoming potential challenges in each area, emphasizing tangible
Fireside Chat The fireside chat featuring Moosa Zameer, highlighted key takeaways for the Maldives’ tourism sector. Zameer stressed the economic significance of tourism, given its role in the country’s GDP and employment, particularly during its recovery from the COVID-19 pandemic. However, he also noted challenges, including the global economic downturn, inflation, and high debt levels, emphasizing the need for comprehensive policies to ensure longterm competitiveness and sustainability. Two primary policy priorities emerged: fiscal consolidation and debt management.
benefits such as enhanced guest experiences and cost reductions. Attendees also explored strategies for seizing emerging opportunities. These insightful exchanges have set the stage for productive and collaborative efforts to shape the future of tourism in the Maldives.
Panelists Panel 1: ‘Streamlining Business to Respond to theChanging Economic & Tourism Landscape’ The discussion revolved around the COVID-19 pandemic’s impact on the Maldives’ tourism sector, strategies for streamlining business operations, technology’s role in optimizing revenue management and distribution, and diversifying products and services to cater to evolving customer preferences.
Zameer stressed the importance of reducing the high public debt-to-GDP ratio by implementing a credible fiscal plan that enhances revenue generation and reduces expenditure, focusing on cost-benefit analysis and managing state-owned enterprise liabilities.
The panel acknowledged the pandemic’s adverse effects on occupancy, revenue,
Diversification and innovation were also key. Zameer urged the diversification of tourism segments, exploring new markets, and promoting innovation and digitalization. These measures are vital for the sector’s resilience and competitiveness, making it less vulnerable to external shocks. 26
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Hotelier Maldives GM Forum 2023
The panelists acknowledged challenges, including financial constraints and regulatory obstacles, and proposed innovative approaches and collaboration as effective strategies for addressing these challenges. The unanimous message conveyed was that sustainability is both a responsibility and an opportunity, creating value for various stakeholders and fostering long-term industry resilience. and profitability, prompting initiatives like stringent health and safety protocols, cost reduction, online visibility enhancement, flexible booking policies, value-added services, partnerships, and innovation. Streamlining business operations was emphasized, with a customer-centric approach, alignment with the organization’s mission and vision, performance measurement, and quality enhancement. The panel further highlighted on the need for adaptability and innovation in response to industry shifts and changing customer preferences. Panel 2: ‘How sustainable practices drive business success in the tourism industry’ The second panel explored the significant impact of climate change, which poses threats like sea-level rise and coral bleaching to the Maldives’ tourism industry. The panel stressed the industry’s reliance on the natural beauty of the islands and reefs, making climate change an existential threat. Despite these challenges, the panelists emphasized the need for immediate collective action to combat climate change. The discussion pivoted toward the crucial link between sustainability and profitability. Sustainable practices were highlighted for their ability to bring benefits like cost
Panel 3: ‘Leveraging Technology for Business Success’ During the third panel discussion at the Hotelier Maldives GM Forum 2023, titled “Leveraging technology for business success,” several key insights were shared. Panellists highlighted the transformative impact of technology on their operations, improving efficiency, productivity, quality, and the overall customer experience. However, they also acknowledged challenges such as costs, security, privacy, and the need for training, underscoring the importance of robust protection measures. Panellists expressed interest in emerging technologies like artificial intelligence, blockchain, cloud computing, big data, and the Internet of Things. They discussed the selection of technologies, involving research, testing, benchmarking, and consultation with experts. The discussion also revolved around strategies for implementing and managing new technologies, emphasizing best practices like stakeholder involvement, clear communication, and creative problem-solving to overcome challenges. Coping with the ongoing digital transformation requires a range of skills, including digital literacy, data literacy, critical thinking, creativity, and adaptability.
savings, operational efficiency, customer satisfaction, and as a competitive edge. 28
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Women in Hospitality: Hunaina Ahmed Iqbal
Hunaina’s interest in tourism and hospitality led
other since our collective strength is more
her to join Fushifaru Maldives as a Marketing
potent than our individual efforts. Celebrate
Communications Executive and was later
your local female peers and take pride in
promoted to Creative Specialist. In this role, she
their accomplishments as they reflect the
was responsible for social media, marketing
local community as a whole to the world.”
communications, portrait photography, graphic design, and digital marketing. She later
As the Marketing Communications Manager at Gili
worked in a similar role at Vakkaru Maldives.
Lankanfushi Maldives, Hunaina continues to make significant contributions to the resort’s success.
In 2021, Hunaina joined as Cluster Assistant
Her expertise in social media management,
Marketing Manager at Pullman Maldives &
marketing communications, and graphic
Mercure Maldives. In this role, she assisted the
design has allowed the resort to connect with a
Director of Marketing and Communications with
broader audience and create a distinctive brand
the overall responsibilities in the department.
presence in the competitive hospitality market.
In February 2023, Hunaina joined Gili Lankanfushi Resort as the Marketing Communications Manager. In this role, she is responsible for the resort’s overall marketing and communications strategy. Hunaina is a passionate and dedicated marketer committed to using her skills and experience to promote the Maldives as a premier tourist
Women in Hospitality: Creative Digital Marketer Hunaina Ahmed Iqbal By Ibrahim Mahudhee
30
The tourism industry of the Maldives is in dire need of fresh, young, local talent. It is a field which will teach you discipline and service culture. Hunaina Ahmed Iqbal, Creative Digital Marketer
destination. She is also a strong advocate Hunaina Ahmed Iqbal is a young Maldivian woman
for women in the hospitality industry and is
Not only does Hunaina excel in her professional
with a background in creative digital marketing and
committed to defying the misconceptions
endeavours, but she also actively seeks ways to
experience in media, audio, and video production.
about women working in hospitality.
inspire and empower others. She has often taken
She is currently the Marketing Communications
on the role of a mentor, providing guidance and
Manager at Gili Lankanfushi Maldives, one of
“The tourism industry of the Maldives is in dire need
support to aspiring professionals, particularly
the most luxurious resorts in the Maldives.
of fresh, young, local talent. It is a field which will
women, within the hospitality industry.
teach you discipline and service culture. It will also Hunaina’s career journey began after she
open doors to meet, learn and work with people
Hunaina Iqbal’s journey exemplifies the power
completed her Diploma in Sound and Music
from different cultures and walks of life – the
of creativity, determination, and passion for
Technology from Limkokwing University of
key to growing your EQ (emotional intelligence
the hospitality sector. Her ability to seamlessly
Creative Technology in Malaysia. She then went
quotient). EQ is where the focus lies in leadership
blend artistic vision with strategic thinking has
on to earn her Bachelor of Arts in Communication
development. We need more local, empowered
made her a valuable asset to the resorts she
and International Studies from Monash University.
women who will eradicate the misconceptions
has worked with. As she continues to make her
of women who work in the industry,” she said.
mark in the industry, Hunaina inspires aspiring
After graduating, Hunaina worked as a TV
professionals, proving that with dedication
producer at VTV and PSM, the national
“Every experience, no matter how big or small,
and a creative mindset, one can achieve great
television stations of the Maldives. She then
carries value and offers a chance to learn.
success in the dynamic world of hospitality.
moved into digital marketing, working as
Don’t let anyone discourage you, as you have
a social media executive at Visit Maldives,
nothing to prove to anyone but yourself. As
the national tourism promotion board.
women, it’s crucial to support and uplift each 31
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Young Hotelier: Mariyam Ishva
big role in my decision to dive into the hospitality
new perspective about your career in hospitality?
industry for my internship. Before this, I worked
MI: This internship has been a transformative
as a flight attendant, gaining valuable insights
experience, expanding not only my understanding
into the service-oriented field. This experience
of the industry but also of myself. It uncovered
helped me better understand my strengths and
new dimensions of my capabilities and showed me
preferences. Over time, as I explored different
the potential for growth beyond my expectations.
career paths, I realized that the hospitality industry
Jumeirah Maldives Olhahali Island’s commitment
truly resonated with my passions and strengths.
to continuous hands-on training and development has ignited my ambition to excel in my career.
HM: What made you choose Jumeirah Maldives Olhahali Island for your internship?
HM: What skills and knowledge have you
MI: The reputation of the Jumeirah Hotels and
acquired through your internship with
Resorts chain was a major factor in my decision.
Jumeirah Maldives Olhahali Island?
The fact that Jumeirah Maldives Olhahali Island
MI: My internship at Jumeirah Maldives Olhahali
is the only Jumeirah property in the Maldives
Island has equipped me with a diverse range
made it even more appealing. This unique
of skills that have significantly contributed
distinction adds to its allure in the industry.
to my professional growth. I’ve improved my
I was drawn to the opportunity to learn and
ability to communicate effectively, adapt to
grow alongside a property that embraces a
changing situations, and maintain flexibility in
contemporary and effortlessly chic resort
the work environment. My teamwork skills have
experience. This perfectly aligned with my
strengthened, and I’ve learned the importance of
aspirations and goals in the hospitality sector.
applying these skills consistently in my daily tasks.
HM: What were some of the challenges
Young Hotelier: Mariyam Ishva’s Journey from Intern to Permanence at Jumeirah Maldives Olhahali Island By Ali Nafiz
In the dynamic landscape of Jumeirah Maldives Olhahali Island, a contemporary all-villa retreat under Jumeirah Hotels and Resorts, innovation and indigenous charm meld to fuel professional growth narratives. Allow us to introduce Mariyam Ishva, a former intern who now stands as a permanent member of the Airport Representative
did you overcome those challenges? MI: One of the initial challenges I faced was stepping out of my comfort zone. I realised that the hospitality industry demands confidence and the ability to meet guest expectations while
This internship has been a transformative experience, expanding not only my understanding of the industry but also of myself. Mariyam Ishva
maintaining professionalism. Another challenge was effectively conveying the resort’s unique
HM: What advice would you give to other
Arabian and Maldivian hospitality to guests in
students or young professionals considering
a genuine and engaging manner. As an Airport
an internship in the hospitality industry?
Representative, getting familiar with the entire
MI: To those thinking about an internship in
Maldives, including the international airport,
hospitality, my advice is to ensure your genuine
was essential for my role. To overcome these
passion for this field. Authentic enthusiasm for
challenges, I actively sought guidance from my
the work is crucial for staying motivated and
manager and colleagues, learning from their
progressing. Be open to stepping out of your
experiences for the resort’s cherished guests.
expertise. Comprehensive on-the-job training
comfort zone and facing any fears, whether it
programs and hands-on experiences further
involves travel or adjusting to new environments.
Hotelier Maldives: What inspired you to pursue
equipped me to excel in my responsibilities.
Lastly, humility and building strong connections
team. Reflecting the resort’s commitment nurturing talent and excellence, just as we explored in our interview with the resort’s General Manager, Mohamed Ashraf, in our previous issue, we now sit down with Ishva to uncover her journey from intern to integral staff. This conversation unveils her motivations, challenges, and the bright path that guided her in delivering exceptional
an internship in the hospitality industry? Mariyam Ishva: I’ve always been driven by a strong sense of self-motivation, which played a
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you faced during your internship? How
with others are key. The hospitality industry in HM: How has your internship journey at Jumeirah
the Maldives offers abundant opportunities for
Maldives Olhahali Island helped you develop a
future endeavors, so be ready to embrace them. 33
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Supplier Spotlight: Fen Water World
ultimate aquatic adventure! Underwater Jetpacks will give you an unforgettable experience that you will want to repeat again and again.
Sea Darts-iAqua The iAQUA SeaDart is the ultimate water toy for thrill-seekers. It has a sleek and stylish design that stands out from other water toys. It was the clear winner of our Tried & Tested: Best Water Toy award, as all our testers loved its performance, features and fun factor. The iAQUA SeaDart Max is a musthave for anyone who loves water adventures.
IAqua nano If you are looking for a sea scooter that combines power, agility and style, look no further than the iAqua Neo. This is the latest innovation from iAqua, Nano features the revolutionary Dual Jet technology, which makes it lighter, faster and more compact
Wave Shark board E-foli
than any other sea scooter on the market.
If you’re a pro foil who loves speed and thrill, you’ll want to check out the WaveShark Foil 2 Sport. This baby is not for the faint of heart. It’s a lean, mean,
Supplier Spotlight: Fen Water World
red machine that can zip through the waves like a Fen water sports have experienced a remarkable
shark on steroids. The board is only 5 feet long, so
revolution in recent years, with the industry
you can manoeuvre it with ease and precision. Plus,
embracing innovative products that prioritise
it comes with a special racing fin that gives you
sustainability and environmental consciousness.
extra stability and lift. The Sport Foil is the ultimate
One significant shift has been the transition from
toy for adrenaline junkies who want to soar above
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the water and leave everyone else in their wake.
more eco-friendly battery-powered vehicles, fostering a greener and more enjoyable experience for water sports enthusiasts. This transition has resulted in reduced air and water pollution, minimising the impact on delicate fen ecosystems and promoting a more sustainable approach to water sports.
Jetpack-Cudajet
Fen water sports have experienced a remarkable revolution in recent years, with the industry embracing innovative products that prioritise sustainability and environmental consciousness.
Cudajet, the world’s first underwater jetpack brand. The collaboration will bring the innovative jetpacks to the Maldives. Have you ever dreamed of flying underwater like a dolphin or a superhero? Now you can with our Underwater Jetpacks, the 34
Awake board E-foli Are you ready to feel the thrill of the Lighting? If so, you need to try the Awake board, the ultimate jet-powered surfboard for adrenaline junkies. 35
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Supplier Spotlight: Fen Water World
No matter how heavy you are, you will get the boost you need from the strongest jet on the market, and you will be safe thanks to Awake innovative shielded linear jet technology
Ocean Kings Are you ready for some aquatic adventure? Then you won’t want to miss our All new Jetcars The Ocean Kings Jetcar! This amazing vehicle lets you cruise the waves like a boss, with the thrill of driving a car on water. You’ll never get bored with this baby. Forget about traffic jams, speed limits, and angry drivers. The ocean is your playground, and you can explore it with freedom and fun. And don’t worry about Grab your Jetcar today and unleash your inner Ocean King!
Fen Water World is a subsidiary of Maldives Island Realty. If you are interested in any of our products, please contact us for more information. We would love to hear from you and help you find your perfect water world. Mobile Number: +960 9923456 Email: info@maldivesislandrealty.com
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Supplier Spotlight: Oracle
and room assignment, ensuring a seamless
4. Integration: Seamlessly integrates with Opera
and hassle-free experience for guests.
Cloud PMS for consistent billing processes.
2. Cloud-Based Flexibility: The system’s
5. Reporting and Analytics: Empowers
cloud-based nature allows remote access
F&B managers to track sales, trends, and
and supports modern trends like remote
optimize pricing and menu offerings.
working and multi-property management.
Benefits of Oracle Hospitality Solutions
3. Real-Time Updates: It keeps room availability,
1. Improved Guest Satisfaction: Personalized
pricing, and guest preferences up to date
experiences lead to satisfied guests,
for maximizing occupancy and revenue.
increasing bookings and revenue.
4. Guest Profiles: Enables personalized
2. Operational Efficiency: Automation
services based on comprehensive
reduces time-consuming tasks, allowing
guest profiles, fostering loyalty.
staff to improve guest interactions.
5. Integration: Seamlessly integrates with
3. Enhanced Revenue Generation: Real-
other Oracle Hospitality solutions and
time data and analytics optimize pricing
third-party apps, streamlining property
and offerings, maximizing revenue.
management and reducing errors. 4. Cloud-Based Accessibility: Facilitates remote 6. Analytics and Reporting: Provides advanced
management and multi-property operation.
tools for data-driven decisions, allowing hotel
How Oracle Hospitality Solutions Boost Efficiency and Guest Satisfaction
In the hospitality industry’s fast-paced and competitive landscape, hotels continuously seek innovative solutions to streamline operations, enhance guest experiences, and maximize profitability. Oracle Hospitality, a global leader in hospitality technology, provides a suite of solutions tailored to meet the industry’s unique needs. Among these, Oracle Hospitality’s Opera Cloud Property Management System (PMS) and Simphony Cloud Point of Sale (POS) are standout solutions, revolutionizing
5. Integration and Compatibility: Creates a
on real-time data. These insights enable hotels to
comprehensive technology ecosystem.
adjust pricing strategies, optimize room allocation, and enhance the overall guest experience.
Simphony Cloud POS: Enhancing F&B Operations
6. Data-Driven Decision-Making: Valuable insights support strategic goals. In conclusion, Oracle Hospitality’s Opera Cloud
1. Streamlined Ordering: Accelerates the order-
PMS and Simphony Cloud POS are powerful
taking process with its user-friendly interface,
tools that transform hotel management and
allowing staff to focus on service, enable to
guest experiences. With intuitive interfaces,
focus on delivering exceptional service.
cloud-based flexibility, and extensive features, they optimize operations, drive revenue growth,
hotel management and guest services.
2. Menu Management: Supports dynamic
and set new standards for guest satisfaction. In
pricing, customization, and real-time
a fiercely competitive industry, these solutions
Opera Cloud PMS: Elevating Hotel Management
updates for menu adaptability.
can be the key to staying ahead of the curve and
1. Intuitive Interface: Opera Cloud PMS simplifies property management tasks with its userfriendly interface, ensuring smooth guest experiences. It allows hotel staff to efficiently perform check-ins, check-outs, reservations, 38
management to make informed decisions based
securing in the modern hospitality landscape. 3. Mobile Ordering and Payment: Simphony Cloud POS offers mobile ordering capabilities, allowing guest to place order and Pay at the Table, enhancing convenience but also minimizes physical contact, a valuable feature in the era of heightened health and safety concerns.
Hospitality Technology Pvt Ltd, an Oracle Partner in the Maldives, offers consultancy, implementation, and support for Oracle Hospitality products, serving a diverse customer base of resorts and hotels and the only Oracle appointed Field Delivery Support Partner in the Maldives for Hospitality Solutions. 39
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Data-Driven Decisions
enhance the guest experience, and identify untapped opportunities for growth.
Understanding Customer Behavior The heart of every successful hotel and resort lies in its ability to understand and cater to its guests’ desires. Through the meticulous tracking of customer bookings, spending patterns, and feedback, hotels and resorts in the Maldives can unlock a deeper understanding of their clientele. Armed with this knowledge, they can craft targeted marketing campaigns and elevate the guest experience to new heights. Whether it’s offering bespoke vacation packages or personalised
Optimising Pricing and Reducing Costs Pricing is a delicate art, requiring a delicate balance between attracting guests and maximising revenue. Through an in-depth analysis of historical data, hotels can pinpoint optimal price points for their accommodations, ensuring that they capture the most value while remaining appealing to potential guests. Moreover, the power of reporting data extends to cost reduction, offering insights into areas where operational efficiencies can be achieved. This might involve renegotiating supplier contracts, adopting energy-saving measures, or streamlining administrative processes, all of which contribute to a healthier bottom line.
amenities, data-driven insights enable hotels to create memorable and meaningful experiences that resonate with their guests.
Identifying Market Trends The travel industry is an ever-evolving landscape, with trends shifting and preferences morphing
By meticulously collecting and analysing data, hotels can gain invaluable insights into customer preferences, competitor strategies, and overarching market trends.
over time. By keeping a vigilant eye on industry data and emerging market trends, Maldivian
Data-Driven Decisions: How Reporting Data can Maximise Revenue By Ibrahim Mahudhee
Maldives has become a coveted destination for travellers from around the world. In 2022 alone, the Maldives welcomed an impressive 1.5 million visitors, underscoring the competitive nature of the hospitality industry. As hotels and resorts vie for their share of this thriving market, the strategic use of data-driven decision-making has emerged as a potent tool for maximising
of innovation. For instance, as the global demand for sustainable travel continues to rise, hotels can seize the opportunity to embrace ecotourism initiatives, thereby attracting conscious travellers who are eager to experience the Maldives’ natural beauty without harming it.
revenue and staying ahead of the curve.
Benchmarking Against Competitors
Far more than a mere administrative task, reporting
compels businesses to continually improve. By
data holds the potential to revolutionise how hotels and resorts manage their operations, marketing, and guest experience. By meticulously collecting and analysing data, hotels can gain invaluable insights into customer preferences, competitor strategies, and overarching market trends. The application of these insights, in turn, empowers hotels and resorts to optimise pricing strategies, tailor marketing campaigns,
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hotels can position themselves at the forefront
Healthy competition is a driving force that benchmarking their performance against that of their peers in the Maldives, hotels and resorts can gain valuable insights into areas that warrant attention. A consistent disparity in occupancy rates, for instance, might prompt a review of pricing strategies, marketing efforts, or guest engagement initiatives. In the fiercely competitive market of the Maldives, data-driven benchmarking equips hotels with the knowledge needed to refine their approach and elevate their standing.
The Path to Success: Practical Tips Harnessing the potential of reporting data to maximise hotel revenue in the Maldives demands a strategic approach and a commitment to excellence. Here are some practical tips to guide hotels on their journey: • Data Accuracy and Currency: Ensure that the data collected and analysed is accurate and up-to-date, forming the foundation for sound decision-making. • Diverse Data Sources: Draw insights from a variety of data sources to obtain a comprehensive understanding of your hotel’s performance and the market dynamics. • Visualisations for Clarity: Utilise visual representations of data to identify patterns and trends more easily, enabling quicker and more informed decision-making. 41
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• Team Collaboration: Share the data with your
destination. Through data-driven decision-
team, fostering a culture of collaboration and
making, Maldivian hotels and resorts can navigate
collective intelligence that propels the hotel
the intricacies of the market, continuously
toward its revenue-maximisation goals.
adapt to evolving trends, and secure their place at the pinnacle of the hospitality industry.
• Actionable Insights: Transform data into actionable insights by implementing changes based on the findings, driving tangible improvements across various aspects of the hotel’s operations. Thriving tourism industry presents both immense opportunities and formidable challenges for hotels and resorts seeking to maximise their revenue. In this pursuit, the strategic utilisation of reporting data emerges as a crucial differentiator. By leveraging insights garnered from meticulous data
By leveraging insights garnered from meticulous data analysis, hotels can not only survive but thrive in this competitive landscape, offering unparalleled experiences that captivate the hearts of travellers and solidify the Maldives’ reputation as a dream destination.
analysis, hotels can not only survive but thrive in this competitive landscape, offering unparalleled experiences that captivate the hearts of travellers and solidify the Maldives’ reputation as a dream
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Appointments Pietro Addis
Steven Stefaniuk
General Manager, The Nautilus Maldives
General Manager, Fairmont Maldives, Sirru Fen Fushi
With over 20 years of experience in high-end luxury operations, including roles with COMO Hotels & Resorts and Aman Resorts, Pietro will focus on delivering exceptional guest service and creating an engaging and growth-oriented work environment. He has a passion for cooking and has led the redesign of F&B concepts in previous roles. Pietro’s financial background and track record in optimizing property performance bring added expertise to his new role at The Nautilus.
Mohamed Sobir Resort Manager, Le Meridien Maldives Resort & Spa With two decades of experience in the hotel industry, Sobir has worked at prestigious properties worldwide, including Four Seasons and Shangri-La. His leadership is expected to enhance the resort’s reputation as a premier destination in the Maldives, contributing to its continued success and growth. The resort, located on Thilamaafushi Island, offers an eco-conscious haven surrounded by a lagoon and coral reefs, providing a unique experience for curious and creative travelers seeking the European spirit of the good life.
Pierre Edlund Resort Manager, One&Only Reethi Rah With 17 years of experience in international tourism and hospitality, Pierre will oversee day-to-day operations, strategic development, and guest experiences at the prestigious destination. His career includes notable roles in pre-openings, re-brandings, refurbishments, and global leadership. Pierre’s academic background in social science and cultural geography complements his practical experience. Known for its luxury and natural beauty, One&Only Reethi Rah aims to continue providing unrivaled experiences under Pierre Edlund’s leadership, offering travelers an exceptional and luxurious escape in the Maldives.
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With over two decades of experience in luxury hospitality across five countries, including iconic Fairmont properties, Steven will lead the resort’s operations, performance, and strategic direction. He brings a deep understanding of Fairmont Maldives’ key pillars: commitment to excellence, family-inspired experiences, culinary offerings, sustainability, and wellness. This appointment coincides with a positive tourism trend in the Maldives, with a 31% increase in tourists compared to the previous year. The resort also offers unique beach tented villas and a Sustainability Lab for guests to repurpose ocean waste into souvenirs.
Christophe Victor Resort Manager, Mercure Maldives Kooddoo Christophe, who previously served as Cluster Executive Assistant Manager for Sales & Marketing at both Mercure Maldives Kooddoo and Pullman Maldives Maamutaa, brings over 24 years of experience to his new role. The boutiquestyle resort offers an all-inclusive concept with Maldivian and international flavors, complimentary excursions, and discounted spa treatments. Located on Kooddoo Island, it provides easy access from Male International Airport, and its proximity to a vibrant marine ecosystem offers opportunities for snorkeling and diving. Christophe aims to create immersive and unforgettable experiences for guests.
Ahmed Anees Director of Operations, Hilton Maldives Amingiri Resort & Spa This appointment makes him the first Maldivian professional in Hilton’s portfolio to hold this role. Anees, with 18 years of experience, including pre-opening roles at Conrad Maldives Rangali Island and Waldorf Astoria Maldives Ithaafushi, will focus on enhancing the overall guest experience. He also aims to mentor the next generation of Maldivian hospitality leaders, having been a founder of the Maldives Housekeepers Association. The resort, located on a tropical island, offers a range of amenities, including beach and overwater villas, an art studio, a dive center, and multiple dining options.
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