HOT Magazine, Issue 11, Volume 6

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HOT AROUND BANGKOK

ICONSIAM Opens In Appropriately Spectacular Fashion On Friday evening November 9th in Bangkok ICONSIAM, a stunning global landmark, held a private celebrity filled grand opening and then opened to the public on the following day. Located on a 55-rai riverside site with 400 metres of Chao Phraya River frontage, Bangkok’s latest entry into the luxury mall foray appears to have set a standard that all future malls will measure themselves against. With a cost of 55 billion THB ICONSIAM offers over 750,000 square metres of floor area and includes not one but two of the world’s most glamorous retail complexes as well as two luxury waterfront residential condominium buildings of 70 and 52 floors, one of which carries the Mandarin Oriental

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HOT Magazine

Residences brand which also sets a new standard for luxury residences based on square meter pricing. ICONSIAM is being developed by three of Thailand’s most successful businesses, including Siam Piwat, the owner and operator of prestige retail developments such as Siam Center, Siam Paragon, and Siam Discovery; Magnolia Quality Development Corporation (MQDC), the owner and developer of luxury quality residential and mixed-use projects; and multinational conglomerate Charoen Pokphand Group. The Charoen Pokphand Group, based in Bangkok, is Thailand's largest private company and one of world's largest conglomerates. According to Mr. Supoj Chaiwatsirikul, Managing Director, ICONSIAM Co.,

Ltd., “ICONSIAM has opened the door to a mega city full of ‘superlatives’ and ‘first-ever’ wonders. Many of the world’s ultra-luxury brands have located their flagship stores in the stunning 25,000-square metre super luxury pavilion called ‘ICONLUXE’ which is situated next to the river and has the longest pillarless glass façade in the world. It is built with specially commissioned glass that is pleated around the building to create a nirvana of luxury worthy of the new landmark on the Chao Phraya River. More than 7,000 leading brands of the world and Thailand will have their presence in Thailand, many for the first time and with new concepts and special products exclusively at ICONSIAM.” Among the ‘first-ever’ brands and stores is Siam Takashimaya. Takashimaya is a


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