AboutUS By Hotspotorlando
OUR COVER ARTIST JULIO SANCHEZ DON QUIJOTE BRAZILIAN ARTIST VERA VAZ THE ZEBRA COALITION AT NEYMAN MARCUS ARTBRAZIL 2014 SOCO FREIRE
Cisneros Fontanals Art Foundation MIAMI FASHION CFBACC BRAZILIAN BUSINESS EXPO
From My Desk It is important to appreciate beauty. Loose our perspective of it reflects in our personal image and surroundings. Beauty is a state of mind, and everyone has something special, some beautiful to share. I like Art, the beauty that comes straight from the brain and in an impulse, manifests itself on the clean canvas. Brush and paint connected, filling the space like magic, and the artist creating a masterpiece, beauty meets the eye with the power of taking someone's breath away for a second of ecstasy and simple admiration. Once in NY I visited the Metropolitam Museum of Art, I was there for hours, it was hard to leave, not just the city but the museum also! Surrounded of so much to see, you wonder why and how it all happened.Thousands of Artits, reuniting centuries of creation. Imagine. Artists are unique people, at one point and time in history they were placed among us with a God given talent nobody else has. Some were understood, some were never recognized, to be among us today to be admired, as some did through their work, their legacy, and sometimes their demise. Paintings, sculptures, as old as the world, have been among us to remind us how it was then, how special, or beautiful, art is the oldest record and relate of our history and progress, throughout ages. Art and History walk together, through the eye of the beholder.
Collaborators CEO/Editor in Chief Ademar Rodrigues Editor /Creator Laiz A. Rodrigues Art Editor Europe Suzana Jardim-Zaza’ Art USA Coralie Claeysen-Gleyzon Art Director-Curator Jay Gallery Fashion Editor Patricia Costa Historia Ana Maria C. Ribas Community & Business Laiz Rodrigues Law & Investiment David Fleming Attila Andrade Jr. Editorial Photography The Hotspotorlando and Guest Photographers
AboutUS By Hotspotorlando
Content • Community “ZEBRA COALITION: Supporting Lives of a Different Stripe” At Neyman Marcus . CFBACC- Second Brazilian Business Expo Downtown Orlando-Demolition of the Round Building Began The New Spa at the Grand Cypress-Lake Buena Vista
• Business Learn about The Americas Franchising Group Brazilian Business in the USA- Double Taxation BB is listed for the third consecutive time in the Dow Jones Sustainability Index
• Nation America Celebrates 200 Years of the National Anthem
• Art Art in Miami Artist Vera Vaz By Zaza’ Jardim Artist Julio Sanchez By Laiz Rodrigues
ArtBrazil 2014-Soco Freire Exhibition The Orlando City Soccer Final Championship before the MLS
• General Interest The Perfet Caipirinha The Deepest Diver Under Armour Ambassadors The New Southwest Airlines Sustainable Fashion By Pharrell Williams
• Fashion H&M Levi’s Narciso Rodriguez Alessandra Ambrosio
FALL FASHION. GIVE BACK. At NEIMAN MARCUS By Coralie Claeysen-Gleyzon
Art Director Curator @Jai Gallery
On Friday, 12th September 2014, Orlando’s Zebra Coalition hosted a special fall fashion fundraiser at Neiman Marcus (Millenia Mall), co-chaired by Zebra Coalition Director Dexter Foxworth, Jose Cabrera and Cathy McFadden. The event was a beautiful mix of fashion provided by Neiman Marcus, art provided by Jai Gallery and fundraising through over 40 raffle items graciously donated by a plethora of local
businesses (including a $26,000 silk rug generously donated by NIBA Rug Collections). Through community support and attendance at the event, over $11,000 were raised that night for the Zebra Coalition, a network of organizations which provide services to lesbian, gay, bisexual, transgender and all youth (LGBT+) aged 13-24 in Central Florida.
JOSH GARRICK Quote: “ZEBRA COALITION: Supporting Lives of a Different Stripe”
Photos BY © BRETT MILLER
MICHAEL CONTI JOSH GARRICK International photographer Josh Garrick presented his award winning work and book at the show. This exhibit also marked the one-year anniversary of his international opening exhibition at the National Archaeological Museum of Athens, Greece – a once-in-a-lifetime honor, through which he became the first living artist to ever exhibit in this top-ten museum in the world. Here he is portrayed presenting "Zeus I" and "Bocephalus" (2014, Enhanced photographs on metal). Both pieces are on view and available for purchase at Jai Gallery.
MICHAEL CONTI Master clay artist Michael Conti sculpted live during the Zebra Coalition fundraising event. The audience was captivated by the precision of his hands and the earthy, tactile warmth that arises from his work. Teacher and mentor by nature Michael Conti deeply enjoyed demonstrating his unique “pick-and-stick” technique to the public. He will have a premiere solo exhibition at Jai Gallery in November this year and his work can also be seen at the gallery (47 E. Robinson St, Orlando FL32801).
Quote: “ZEBRA COALITION: Supporting Lives of a Different Stripe”
The Coalition assists young people facing homelessness; bullying; physical, sexual and drug abuse; and isolation from their families with individualized programs to guide them to recovery and stability and foster hope, dignity and self-respect. The Zebra Coalition is the only organization in Central Florida that can provide a full continuum of services to LGBT+ youth and to provide them an opportunity to grow up in a safe, healthy and supportive environment. For more information and to support the Zebra Coalition: 911 N Mills Ave Orlando, Florida, 32803. Phone: 407.228.1446, option 2 info@zebrayouth.org
http://www.zebrayouth.org Some of the services offered by the Zebra Coalition: ~ Youth center ~ 24-hour youth crisis hotline ~ Groups, workshops and activities ~ Short-term housing ~ Food and clothing ~ Medical resources and care ~ Mental health counseling ~ Drug and alcohol addiction counseling ~ Continuing education ~ Employment assistance ~ Transportation ~ Aftercare and ongoing counseling ~ Intervention-peer support
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One more time the Brazilian Business Expo & Independence Day Celebration Happened to honor the Brazilian Independence Day and give the Brazilian Community a great event.
CFBACC has done it again, supported By its
trustees, presented by Bright House and hosted by The Crowne Plaza Orlando Universal, the Expo was also highlighted by the presence of its newest trustee The Orlando Magic and The AMP Group-Perfumelandand and Brainscom.com, whichcame from Brazil to participate in the event. Platinum Sponsor Booking.com and Gold Sponsor Pao Gostoso Bakery, which one more time prepared a beautiful cake for the cocktail hour.
and Aloysio Vasconcelos Chair at the BBG-Boca Raton, all had a few word to celebrate that moment. Classic Guitarist Ricardo Filipo played the Brazilian and American national Anthems. After the ceremony The Capoeira Pelourinho Group performed with the usual success. Not only companies from Orlando but also South Florida. The Panel organized by the Brazilian Business Group was composed by Banco Brasil Americas, Daszkal Bolton LLP, and the Americas Franchise Group. The amount of information shared was vast, and deeply appreciated. Banco do Brasil Americas gave everyone the facts and news about the upcoming branch of BB Americas opening in Orlando around November this year. The second Panel was about Orlando, The Orlando City Soccer Club President, Phil Rawlins, Orange County Property Apraiser Rick Singh, Scott Galbraith-VP programming & education at the new Sr Phillips Center for the Performing Arts, and Attorney Atila Andrade Jr. and David Fleming with International Business Advisers.
Present at the Expo also were, CF Realty, Jornal B&B, Night Lite Pediatrics, Alexandre Law Firm, HomequoteHQ, Sonus Studios, BB&T, Pirates Dinner Adventure, The Hard Rock Hotel Daytona, ProLingo, The Brazilian Business Group, The Orlando City Soccer, The City of Orlando, Banco Brasil Americas, The Americas Franchise Group, Daszkal Bolton LLP, with Mediator Aloysio Vasconcelos, Chair at the In the cultural part we were honored with the presence of artists Soco Freira, Fatima Lotfi Brazilian Business Group-Boca. Rice, Dora Masini, Inez Oliveira, Alberto QuinThe Cutting Ribbon Ceremony was the high- tero, Julsan, Ivaldo Robles. light of the event, President Amy Litter, New Jai Gallery-Downtown Orlando with Specialty President Laiz Rodrigues and all CFBACC Board Art Services also brought the artists of Directors, VP Lis Sommerville, Treasurer James Cornetet Eraldo Manes, Simone Kuska, Dahlia Hayles, Monte Olinger's work Assistant Treasurer Celestino De Cicco, Legal Carlos Oviedo Adviser Ana Francolin Dolney, Alexandre Fe- Michael Conti Considering the bad weather, everything was lipe and Brian Paul were also present. perfectly coordinated by the Catering and Pastor Wesley from New Hope Center, said Event planners at the Crowne Plaza that did the inaugural prayers, along with Luiz Marti- a wonderful job. Great cocktail hour with the nez-Alicea - Multicultural Director for the City presence of many community leaders. of Orlando, Commissioner Samuel B. Ings, Orange County property Appraiser Rick Singh,
BRAZILIAN BUSINESS EXPO-CFBACC
Aida Lublin & Mike-HomequoteHQ
Silvana Camner-BB&T
Luis Martinez City of Orlando
BB Americas VP-Jefferson Hammes, Amy Litter, Laiz Rodrigues, OCSC Brian Paul
Above, The BBG President Monica Ribeuro, BBG Chair Aloysio Vasconcellos, Daszkal & Bolton CEO, John Canday CEO Americas Francising Group, VP at BB Americas-Jefferson Hammes. President OCSC Phil Rawlins, OCPA Rick Singh, At the AMP Group Kart, Xande Castro, At Center the Cutting Ribbon Ceremony, Patricia Costa translating the seminar with ProLingo Equipment, Americas Franchising Group-John and Veronica Canaday, Little Ms. Camner at the Kart from I-Drive Kart Coming Soon. Commissioner Ings,Khalid Muneer, Carlos Velez, Rick Singh and Alejandro Pezinni CFO at the AMP Group. Amy Litter, Aloysio VasconcelosWestchester Group, Laiz Rodrigues and Brian Paulfrom the Orlando City Soccer Club
We had the opportunity to visit the Grand Opening for the new Regus at Millenia where the entire crew was present to make sure you felt at home and informed about what Regus is all about. The General Manager Carolyn Marino organized a great networking event, where everyone was able to mingle and meet new connections. This is business, we visit each other we network, we give leads, and grow our network. The fun on doing all that, is that you know you are doing something good for your business and to others. If you are looking to visit Regus, it is located at 5323 Millenia Lakes Suite 300, Orlando Fl. 32839 Phone # 407-734-4000
Meet the Regus Crew, in the Center with purple blouse General Manager Carolyn Marino
BUSINESS IN ORLANDO
Grand Opening By Ademar Rodrigues
CFBACC President Laiz Rodrigues and Regus GM Carolyn Marino Regus GM, Brian Paul the Orlando City Soccer Monica Chavero from MRI and Candice Johnson.
Tony Cardozo Pirata’s Dinner Adv. GM and Brian Paul, Acct Manager at The Orlando City Soccer
Time for a Prize! And the Winner is!
This Monday, September 15, the demolition of the American Federal Building, also known as the “Round Building,� began.
plaza at the Dr. Phillips Center for Performing Arts.
As part of the deconstruction, the brise soleil panels that surThe demolition of the round the building seven-story, 70,000 will be removed and square foot building stored. is part of the development of the future
The Doctor Phillips Center For Performing Arts is almost Ready
Known and awarded for its long-standing grandeur, pristine outdoor recreation, privacy, and uncompromising standard of service, Hyatt Regency Grand Cypress elevates the guest experience with the a ddition of Marilyn MonroeTM Spa, a national company that transforms traditional spa and salon concepts under the iconic Marilyn Monroe™ brand.
glamour and style. “Marilyn continues to have a massive fan base that identify heavily with her beauty and star power. We believe we are honoring her glamorous legacy and engaging personality by infusing them into every guest experience,” said Weiss. “We have reenergized the spa model to be one of engagement, luxury, approachability and fun, which is aligned with Hyatt Regency Grand Design and redevelopment, estimated to total $1.5 Cypress – it’s the right spa, the right size, the right million, is now underway for the 5,200 square-foot, location and the right synergy.” full-service spa to feature a variety of glamour services for nail, face, hair, and body, bringing all of the Marilyn MonroeTM Spas also operates two other spa Marilyn MonroeTM signature services to Orlando’s concepts in the Orlando area, including a Glamour original luxury resort. On the services menu, guests Room in Windermere, Fla. and a Nail Lounge at Mills will discover more than 100 treatment options, includ- Park. A Glamour ing favorites such as Marilyn’s Signature Manicure/ Room will be opening Pedicure, Marilyn’s Signature FassageTM, Gemstone in Winter Park, Fla. Massage, Steamy WonderfulTM and many more. this coming winter.
The spa will be easily accessible from the main “Guests of Hyatt hotel lobby or dedicated portico entrance in Regency Grand Cypress will find that front of the hotel and will feature:
the fun, flirty, fabulous experience offered at • Seven spa treatment rooms Marilyn Monroe™ Spa • A couples’ suite lavish, yet an afford• Relaxation room • Full service men’s and women’s locker rooms with able luxury,” shared full height lockers, wet and dry grooming area, Bryan. In true Marilyn Monroe fashrain showers, and a full amenity offering • Glamour Room with three luxury “Nap and Nails” ion, the brand sets itself apart with its apmani/pedi lounges, six pedicure stations, • Five blow dry bar / styling stations, a three-seat pealing aesthetics. manicure bar, makeup bar, and brow wax bar “We are offering a • Exclusive Marilyn Monroe™ Spa retail products fresh approach to spas. The decor is sleek and “The partnership with Marilyn MonroeTM Spas elevates the resort experience once again for our loyal chic and decidedly guests in search of a full array of pampering amenities. social.” Our company missions and leadership styles are both grounded by the rich tradition of exceptional service in a seamless and approachable manner,” said Pat Engfer, area vice president and general manager of Hyatt Regency Grand Cypress. “Together, our dedicated teams will continue to offer leisure and business travelers the highest quality resort and spa experience in one of the nation’s most popular destinations.”
Updates will be available online. Guests may also visit www. marilynmonroespas. com for a full menu of services, online reservations, and event announcements for the Led by Orlando hospitality industry veterans, Niki December 2014 grand T. Bryan, founder and CEO and Allen “Al” R. Weiss, opening. executive chairman, Marilyn MonroeTM is both a national and global icon, synonymous with timeless
HYATT REGENCY GRAND CYPRESS IS GOING ICONIC WITH THE ADDITION OF MARILYN MONROE™ SPA TO DEBUT DECEMBER 2014 Marilyn Monroe™ Spa unveils its successful resort spa concept in Florida, offering the full breadth of signature spa services in one resort location.
www.marilynmonroespas.com
Americas Franchising Group
At Americas Franchising Group, we offer novel opportunities for savvy entrepreneurs. Our franchise opportunities are a great way to start any type of business. We apply deep experience in franchise operations, entrepreneurship, and opportunity matching to help you connect with companies offering the means to accomplish your unique financial and personal objectives.
Franchise consulting service at no cost to you.
Servicio de consultoría sin costo alguno para usted.
More information Para más informacián
We represent over 300 national and international franchise brands.
Representamos a más de 300 franquicias a nivel nacional e internacional.
En Americas Franchising Group, ofrecemos nuevas oportunidades para los empresarios. Nuestras oportunidades de franquicia son una gran manera de iniciar cualquier tipo de negocio. Aplicamos una amplia experiencia en operaciones de franquicia, el espíritu empresarial y las oportunidades para ayudarle a conectarse con empresas que ofrecen los medios para lograr sus objetivos financieros y personales.
Specialized matching service, designed to pair an aspiring business owner with a franchisor business unit.
- Support - Training - Site selection help - Lease negotiation assistance.
Asesoramiento en la elección de la mejor franquicia según el perfil del aspirante.
- Soporte - Capacitación - Selección del sitio para su negocio - Asistencia en la negociación del arrendamiento
www.americasfg.com
Tel:786-499-0678 Fax: 1-888-898-0946 veronica@americasfg.com
The Americas Franchising Group (AFG) mission is to enable both aspiring and experienced entrepreneurs throughout the Ameri cas to realize their full potential through business ownership. John and Veronica Canaday has a vast experience in the matter, they have traveled for over two decades acquiring valuable experience.
“ We developed a passion for the various cultures throughout the western hemisphere and a recognition of the tremendous opportunities that exist in both emerging and developed economies. A key factor to prosperity for any country/community lies in the development, growth and sustainability of an entrepreneurial class that is encouraged and willing to take risk for a better outcome. This truth fuels our company as we strive to partner with like-minded individuals of all backgrounds and cultures. AFG, has built relationships with a large portfolio of highly successful and diverse US based companies. Each of these brands have a proven successful model and have embraced a franchising model for rapid growth in North America and throughout Latin America and Caribbean. These world class companies span several industry segments including; wellness and fitness, home healthcare, casual dining, professional education and staffing, outsourced business services, home improvement, automotive services, etc. AFG main objective is to work closely with prospective franchisees to understand their personal and professional goals and gain alignment with the right franchise opportunity to optimize future success.
chise system’s proven method of doing business. Franchising offers individuals the opportunity to be in business for themselves, but not by themselves. The franchiser is there to provide support with all the different functions of the business. They have seen the issues that can arise in their business and know how to deal with any problems effectively. They provide extensive initial training and support so you’re well prepared to handle whatever comes. They can also provide advertising and marketing support to help build your business. Use Americas Franchise Group will save a lot of headaches, will save time, money and potential aggravation! They provide free business consulting to help you achieve your goals, have the experience and knowledge necessary to assist you in choosing the safest, most successful business opportunities available. Their expertise and knowledge can save a client weeks or months in research time. And there is no cost to you for this service. The price of the franchise and associated fees will not be higher if you choose to use the Americas Franchising Group. You do not pay for the services of Americas Franchising Group. The price you will pay for any franchise will be the published price as if you had gone directly to the franchiser. Their franchise partners recognize the benefits of the quality and fit of a client that has been referred to them after consulting with Americas Franchising Group, and they absorb AFG marketing costs. About the Franchise Process The AFG consultation services cost nothing since they are retained by the franchise companies to present candidates who possess the necessary qualifications to be successful. The first step is to fill out an information form. Once that has been submitted, one of their franchise consultants will contact you to verify your information. During this initial conversation with our Consultant, the Franchise Categories that interest you the most
Why should I buy a franchise? The most significant benefit to franchising is the will be discussed. reduced level of risk. This comes from the fran-
ABOUT BUSINESS Consultation During this stage, the AFG will gather the necessary information to determine what your capabilities are and which business models will be a good match for you. Their first objective is to understand who you are (e.g. what are your past skills, what type of lifestyle you desire, and your overall goals). The ultimate goal of any reputable franchise business is not to "sell" a franchise to just anyone willing and able to buy their brand, but to "award" a franchise to candidates that are highly qualified and will thrive in the operation of their business model. Your success is their success! Evaluation AFG will introduce you to the respective Franchises. You will gain valuable knowledge on each of these great business models. Expect to hear about some exciting name brand franchises in the categories you expressed interest in. Keep an open mind, evaluate all the business models, compare and contrast them, and be careful not to discount a business until you have all the information. Often the first glance at a business does not paint the whole picture. Learning the numbers and examining the operation of a business is likely to reveal some impressive potential that you may at first overlook.
their system. Call Franchisees It is essential to ask the right questions of the existing and past franchisees. We will supply you a list of questions to assist in this process. This is a great opportunity to learn valuable information from those with the experience. This is your opportunity to validate the franchise opportunity and get an idea about the profitability of the franchises. Consultation with Attorney and Accountant We cannot overemphasize the necessity of consulting with a competent attorney and/or accountant before purchasing any business. It is very important that both professionals have a background in franchising, to ensure that you are covered in every way to benefit your position. If you don't already have these professionals in place, we can make recommendations.
Attend a Discovery Day Most franchisors have a Discovery Day where they invite prospective franchise partners to visit a specific franchise location and see how the franchise is run. You will not only get crucial information to assist in making your decision, but will get to meet the staff that will be supporting you in the operation of your franchise business. Decision Time. Once you have gone through all the previous steps, it is time for you Review of Franchise Documents (FDD) to make a decision. Should you choose to own Once you have received an FDD from a franchi- a franchise, you can be confident that you have sor, you will need to thoroughly examine the taken the necessary steps towards controlling contents and seek answers to any questions your own life, by owning your own business! you may have. The franchisor will readily assist you in finding the answers to any questions. The FDD will also contain a list of franchisees and contact information. It is highly recommended that you speak with the franchisees in order to gain an understanding of what it's like to operate a franchise unit in
A missão do Américas Franchising Group (AFG) é permitir que os empreendedores tanto aspirantes como os experientes em todo o pais possam alcançar seu pleno potencial através da compra de seu negócio. John e Veronica Canaday tem uma vasta experiência no assunto, eles viajaram por mais de duas décadas adquirindo experiência valiosa. "Nós desenvolvemos uma paixão por várias culturas em todo o hemisfério ocidental e o reconhecimento de enormes oportunidades que exis tem em ambas as economias, as emergentes e as em desenvolvimento. Um fator-chave para a prosperidade de qualquer país / comunidade reside no desenvolvimento, crescimento e sustentabilidade da classe empresarial que se mostra encorajada e disposta a assumir o risco de um resultado melhor. Esta verdade nos alimenta assim como nos reforça devido as parcerias com indivíduos like-minded de todas as origens e culturas. A AFG, construiu relacionamentos com uma grande carteira de empresas de grande sucesso com sede nos EUA Cada uma dessas marcas tem um modelo de sucesso comprovado e adotaram um modelo de franchising para o rápido crescimento na América do Norte e em toda a América Latina e Caribe. Essas empresas de classe mundial abrangem diversos segmentos da indústria, incluindo; bem-estar e fitness, casas de saúde, jantar casual, educação profissional e serviços pessoais prestados às empresas terceirizadas, home improvement, serviços automotivos, etc O principal objetivo da AFG é trabalhar em estreita colaboração com franqueados potenciais para entender os seus objetivos pessoais e profissio nais, assim como alinhar-se a oportunidades de franquias para otimizar o sucesso futuro. Por que comprar uma franquia? O benefício mais significativo de franchising é a redução do nível de risco. Isto vem de método comprovado do sistema de franquias de fazer negócios. Franchising oferece às pessoas a oportunidade de estar em um negócio por si mesmo, mas não sozinhos. O franqueador está lá para dar apoio, com todas as diferentes funções do negócio. Eles têm a experiencia e a visão dos
problemas que podem surgir em seu negócio e sabem como lidar com os problemas de forma eficaz. Eles fornecem extensa formação inicial e apoio para que você esteja bem preparado para lidar com o que vier. Eles também podem fornecer suporte de publicidade e marketing para ajudar a construir o seu negócio. Usar a AFG salva muitas dores de cabeça, economiza tempo, dinheiro evitando agravamentos desnecessários! A AFG fornece consultoria de negócios gratuitamente para ajudá-lo a atingir seus objetivos, tem a experiência e o conhecimento necessário para ajudá-lo a escolher as mais seguras oportunidades de negócios assim como as melhores chances disponíveis. A experiência e conhecimento da AFG pode economizar semanas ou meses do cliente em tempo de pesquisa. E não há nenhum custo para você para este serviço. O preço das taxas de franquia e associados não será maior se você optar por usar o Americas Franchising Group. Você não paga pelos serviços da AFG. O preço que você vai pagar por qualquer franquia será o mesmo preço como se você tivesse negociado diretamente com o franqueador. Os parceiros de franquia da AFG reconhecem os benefícios da qualidade de seus serviços e o perfeito casamento de um cliente que tem sido referido após uma consulta com a Americas Franchising Group, e essas companhias absorvem os custos de marketing da AFG. Sobre o Processo de Franquia Os serviços de consulta da AFG não custam nada, uma vez que são cobertos pelas empresas de franquia depois da apresentação de candidatos que possuam as qualificações necessárias para ser bem sucedido. O primeiro passo é preencher um formulário de informações. Uma vez que o mesmo tenha sido apresentado, um de seus consultores de franquia entrará em contato com você para verificar suas informações. Durante essa conversa inicial com o nosso consultor, as categorias de franquia que lhe interessam serão discutidas.
Consulta Durante esta fase, a AFG vai reunir as informações necessárias para determinar quais são suas capacidades e quais os modelos de negócios serão um bom plano para você. O primeiro objetivo é entender quem você é (por exemplo, quais são as suas habilidades passadas, que tipo de estilo de vida que você deseja, e seus objetivos gerais). O objetivo final de qualquer negócio de franquia respeitável não é "vender" uma franquia para qualquer um disposto e capaz de comprar a sua marca, mas o "prêmio" de uma franquia para os candidatos que são altamente qualificados e irão prosperar na operação de seu modelo de negócio. O seu sucesso é o sucesso deles!
Ligar para os Franqueados. É essencial fazer as perguntas certas aos franqueados atuais e passados. A AFG pode fornecer uma lista de perguntas para ajudar neste processo. Esta é uma grande oportunidade de obter informações valiosas de pessoas com experiência. Esta é a chance de validar a oportunidade de franquia e ter uma ideia sobre sua rentabilidade .
Consulta com Advogado e Contador A necessidade de uma consulta com um advogado e / ou contador competente antes de comprar qualquer negócio e’ muito importante, assim como ouvir os profissionais que têm experiência em franchising, para garantir que você está coAvaliação berto de todas as maneiras para beneficiar a sua A AFG irá apresentá-lo às respectivas franquias. posição. Caso você não tenha esses profissionais, Você vai adquirir conhecimentos valiosos sobre a AFG pode fazer recomendações. cada um destes grandes modelos de negócios. Espere ouvir sobre algumas emocionantes fran- Participar de um Dia de Descoberta quias de grandes marcas nas categorias que o A maioria dos franqueadores têm um dia de interesse foi manifestado. Mantenha a mente descoberta, onde eles convidam parceiros de aberta, avaliar todos os modelos de negócios, franquia em potencial para visitar um local de comparar e contratá-los, e ter cuidado para não franquia específica e ver como a franquia é exedescontar um negócio até que você tenha todas cutada. Você não só pode obter informações cruas informações. Muitas vezes, a primeira vista, ciais para auxiliar na tomada de sua decisão, mas um negócio pode não pintar o quadro inteiro. vai conhecer a equipe que o apoiara’ na ope raAprender os números e analisar o funcionamen- ção do seu negócio de franquia. to de um negócio é susceptível de revelar um potencial impressionante que você pode, a primei- Tempo de decisão. ra vista não reconhecer. Depois de ter passado por todas as etapas anteriores, é hora de você tomar uma decisão. Se Revisão de Documentos de franquia (FDD) você optar por possuir uma franquia, você pode Depois de ter recebido um FDD de um franque- ter certeza que você tem tomado as medidas neador, você terá que examinar cuidadosamente o cessárias para controlar a sua própria vida, por conteúdo e buscar respostas para quaisquer per- possuir seu próprio negócio! guntas que você possa ter. O franqueador pode prontamente lhe ajudar a encontrar as respostas para todas as perguntas. O FDD também irá conter uma lista de franqueados e informações de contato. É altamente recomendado que você fale com os franqueados, a fim de obter uma compreensão do que é operar uma unidade em seu sistema de franquia.
DOING BUSINESS IN THE USA BRASILEIROS QUE INVESTEM NOS ESTADOS UNIDOS ESTAO ENFRENTANDO DUPLA TRIBUTACAO E PERDA DE PRIVATICIDADE, TODAVIA HA UMA SOLUCAO!
Attila Andrade Jr.
que as autoridades fiscais do Brasil terão um enorme banco de dados a partir do qual vão recolher as informações necessárias a tribu tar os brasileiros sobre seus investimentos norte-americanos.
Assim, além do problema de dupla tributação em vigor, os brasileiros que investem nos EUA terão de enfrentar o problema adicional de ter informações sobre seus investimentos Os Estados Unidos são, sem dúvida, o pais norte-americanos comuns, sem o seu conmais atraente do mundo para o investimento sentimento, com o governo do Brasil. brasileiro, e dinheiro brasileiro vem fluindo para os EUA em um ritmo recorde. 0 que pode então ser feito para resolver estes A desvantagem para os investidores brasilei problemas, para que os brasileiros possam ros é que os Estados Unidos não têm um trata investir com segurança nos EUA sem a dupla do fiscal com o Brasil, o que significa que os tributação e divulgação indesejada? Ambos investidores brasileiros podem ser tributados os problemas poderão ser resolvidos pelo duas vezes sobre os lucros que ganham so- uso de uma entidade intermediaria estranbre seus investimentos nos EUA, e em conse- geira (não brasileira) através da qual se possa quência cobram imposto de renda sobre os investir nos Estados Unidos. rendimentos de origem dos Estados Unidos, enquanto o Brasil também cobra imposto de renda sobre o lucro mundial de seus cidadãos Temos identificado uma forma societária idee residentes. al para isso e que poderia ser constituída num país onde não se tributam lucros e riqueza lsto é conhecido como a “dupla tributação”. acumulados em tal companhia. Estes países Ambos os países oferecem um credito fiscal também não mantem um acordo para troca para impostos estrangeiros pagos, mas isso de informações com o Brasil de tal forma que não fornece o alivio completo que um trata- as atividades do investidor brasileiro nos EUA do fiscal proporcionaria. Além disso, os EUA e se mantem privadas. o Brasil acordaram em que, a partir de 2015, a Lei Foreigner Tax Compliance dos Estados Unidos (FATCA) será reciproca entre os EUA e Este texto e extraído, em forma reduzida, o Brasil, o que significa que instituições finan- de um artigo mais longo em que se explica ceiras dos EUA com contas pertencentes a a presente oportunidade em maiores detabrasileiros serão obrigados a comunicar essas lhes. Para uma c6pia do artigo completo (em contas as autoridades fiscais brasileiras. versão inglesa) ou para submeter perguntas e comentários, contatar Dr. Andrade pelo Desde que os EUA e o Brasil já têm um acordo e-mail "attilaandradejr@yahoo.com ". de troca de informações fiscais, isto significa Por David Fleming, JD I LLM -International Tax (United States)& Prof. Dr. Attila Andrade Jr. (Brazil)
BRAZILIAN TO INVEST IN THE UNITED STATES Since the U.S. and Brazil already have an ARE FACING DOUBLE TAXATION AND LOSS OF agreement to exchange tax information, this PRIVATICIDADE, HOWEVER there is a solution! means that the tax authorities of Brazil have a huge database from which will collect the information necessary to collect from Brazilians about their investments in North America. David Fleming
By David Fleming, JD I -International LLM Tax Thus, besides the problem of double taxation (United States) & Prof. Dr. Attila Andrade Jr. Brazilians who invest in the United States they (Brazil) will also have the additional problem of having information about their common North American investments shared without their The United States is undoubtedly the most consent, with the government of Brazil. attractive country in the world to Brazilian investment, and Brazilian money comes flowing to the United States at a record pace. So, what can then be done to solve these problems, so that the Brazilians can safely inThe downside for Brazilian investors is that vest in the United States without double taxthe United States has no fiscal treaty with ation and unwanted disclosure? Both probBrazil, which means Brazilian investors may lems can be solved by using a (non-Brazilian) be double taxed on the profits they earn on foreign intermediate entity through which to their investments in the USA, and as a result invest in the United States. charged income tax on the source of their investment in the United States, while Brazil also charges income tax on the global income We have identified an ideal corporate strucof its citizens and tax residents. ture for this and which could be incorpora ted in a country where not taxing profits and wealth accumulated in such company. These lt is known as the "double taxation". Both countries also do not keep an agreement to countries offer a tax credit for foreign taxes exchange information with Brazil so that the paid, but it does not provide complete relief activities of the foreign investor in the United that would provide a tax treaty. Moreover, the States keeps private. U.S. and Brazil have agreed that, from 2015, the Foreigner Tax Compliance Act of the United States (FATCA) will be reciprocal between This text is extracted, in reduced form, a lonthe U.S. and Brazil, which means US financial ger article that explains this in more detail institutions with accounts belonging to Brazil- opportunity. For a c6pia the full article (in ians will be required to report these accounts English version) or to submit questions and to Brazilian tax authorities. comments, contact Dr. Andrade to the e-mail attilaandradejr@yahoo.com" email.
O Banco do Brasil alcançou, pelo terceiro ano consecutivo, o Índice de Sustentabilidade Dow Jones, da Bolsa de Nova York (DJSI), que acompanha as empresas líderes a partir da sustentabilidade em todo o mundo. O comunicado foi feito nesta quinta-feira, 11 de setembro, em Zurique, na Suíça, por Robeco SAM - Sustentabilidade Investing, a instituição suíça responsável pela avaliação do índice. O Banco do Brasil foi listado pela primeira vez em 2012 e desde então tem mantido a sua posição como referência para a sustentabilidade empresarial. Lançado em 1999, o DJSI lista na sua avali ação as empresas reconhecidas pela capacidade de gerar valor a longo prazo para seus acionistas por sua gestão de risco e com base na análise de fatores econômicos, ambientais e sociais. A carteira analisada consiste em 59 setores da economia e é revisada a cada 12 meses, com base em questionários enviados às empresas e informações públicas disponibilizadas em seus relatórios anuais, e também em sites de relações com investidores. Apenas 10% das empresas participantes estão listados no índice, os melhores scores em cada um dos setores avaliados (Bancos, saúde, tecnologia, acessórios e equipamentos, Produtos Duráveis e Vestuário etc). Em todo o mundo apenas 25 bancos alcançaram o Índice em 20142015 DJSI. "A sustentabilidade é um assunto cada
vez mais importante para as relações com investidores. A manutenção do BB no DJSI fortalece nossos objetivos em busca de uma sociedade mais sustentável, gerando valor para os clientes e acionistas", disse o vice-presidente de Gestão Financeira e de Relações com Investidores, Ivan de Souza Monteiro. O desempenho do BB, na revisão anual do DJSI, tem melhorado continuamente, como frutos do sucesso de suas iniciativas desenvolvidas ao longo do período e os resultados da implementação do seu Plano de Sustenta bilidade - Agenda 21 Empresarial. Robson Rocha, vice-presidente de Recursos Humanos e Desenvolvimento Sustentável, afirma que a manutenção do Banco do Brasil no DJSI "reforça o nosso compromisso com a melhoria contínua de práticas e processos, com base em uma gestão empresarial que combina a geração de resultados econômicos para responsabilidade ambiental. Este resultado premia o empenho de todos os colaboradores da organização, a fim de tornar o BB referência mundial em desenvolvimento sustentável ". O DJSI tornou-se uma referência importante para instituições administradoras de recursos, que utilizam este índice para tomar suas decisões de investimentos e oferecem produtos diversificados aos seus clientes baseando-se em ações sustentáveis das empresas listadas DJSI, comprometidas com o desenvolvimento econômico, ambiental e social.
BB is listed for the third consecutive time in the Dow Jones Sustainability Index Banco do Brasil achieved, for the third consecutive year, the Dow Jones Sustainability Index of the New York Stock Exchange (DJSI), which track the leading sustainability-driven companies worldwide. The press release was made this Thursday, September 11th, in Zurich, Switzerland, by RobecoSAM - Sustainability Investing, the Swiss institution responsible for evaluating the index. Banco do Brasil was listed for the first time in 2012 and since then has kept its position as benchmark for corporate sustainability.
nance of BB in the DJSI strengthens our goals in a pursuit of a more sustainable society, generating value for customers and shareholders, "said the Vice President of Financial Management and Investor Relations, Ivan de Souza Monteiro.
Launched in 1999, the DJSI lists in its evaluation the companies recognized by the ability to generate long-term value for its shareholders by their risk management and based on an analysis of economic, environmental, and social factors. The analyzed portfolio consists of 59 economic sectors and is reviewed every 12 months, based on questionnaires sent to the companies and on public information provided in their annual reports and also on investor relations websites.
Robson Rocha, the Vice President of Human Resources and Sustainable Development, states that the maintenance of the Banco do Brasil in the DJSI “strengthens our commitment to continuous improvement of practices and processes, based on a corporate management that combines the generation of economic results to environmental responsibility. This result rewards the commitment of all employees of the organization in order to make the BB a global benchmark in sustainable development."
Only 10% of the participating companies are listed in the index, the ones who best scored in each of the sectors evaluated (Banks, Health Care, Technology Hardware & Equipment, Consumer Durables & Apparel etc.). Worldwide only 25 banks achieved the 2014-2015 DJSI.
BB’s performance, in the DJSI annual review, has improved continuously, as fruits of the success of its initiatives developed over the period and results from the implementation of its Sustainability Plan Agenda 21 Empresarial.
The DJSI has become an important reference for asset management companies, which utilize this index to make their investment decisions and provide diversified products to their customers basing on the sustainable actions of the DJSI listed companies, committed to economic, environ“Sustainability is an increasingly important mental and social development. matter for investors relation. The mainte-
Country Celebrates 200th Anniversary of Our National Anthem
Star-Spangled Spectacular Draws Huge Crowds to Baltimore Vice President Joe Biden, Governor Martin O’Malley and an extensive roster of celebrities and elected officials joined visitors from across the United States as they flocked to Baltimore’s famed Inner Harbor and the Fort McHenry National Monument and Historic Shrine last night to take part in the centerpiece events of the week-long Star-Spangled Spectacular. The celebration of the bicentennial of our National Anthem – which included more than 30 tall ships and U.S. Navy vessels, festivals, living history demonstrations and the Blue Angels – peaked with a two-hour, nationally televised live special on THIRTEEN’S Great Performances on PBS. Two hundred years ago, Francis Scott Key penned the words that would became our national anthem as he watched from a ship in the harbor
as British forces relentlessly bombed Fort McHenry during the Battle of Baltimore. Joining Vice President Biden and Governor O’Malley at Fort McHenry last night were U.S. Sen. Barbara Mikulski, House Democratic Leader Nancy Pelosi, U.S. Rep. Elijah Cummings, U.S. Rep. C.A. Dutch Ruppersberger, U.S. Rep. John Sarbanes, former U.S. Sen. Paul Sarbanes and Baltimore Mayor Stephanie Rawlings-Blake. The entertainment program at Fort McHenry consisted of musical performances by the United States Marine Band, American Idol winner Jordin Sparks, renowned tenor Rolando Sanz, a performance by the Fort McHenry Guard Fife and Drum Corps, Morgan State University choir, Pipes and Drums of the British Army’s 1st Battalion Scots Guards and a raising of a 30-foot by 42-foot Star-Spangled Banner flag.
“The defense of Fort McHenry is an important chapter in our nation's history – that story of courage, resilience, and inter-dependence still resonates today,” said Governor Martin O’Malley. “What a thrill to know that Americans everywhere were celebrating alongside us as we commemorated the 200th anniversary of our National Anthem.” At the same time the festivities were taking place at Fort McHenry, a second star-studded concert was being held across the harbor at Baltimore’s Pier Six Pavilion. Hosted by actor John Lithgow and co-hosted by Sparks, the performance featuring Kristin Chenoweth, Melissa Etheridge, Denyce Graves-Montgomery, Little Big Town, Pentatonix, Smokey Robinson, Kenny Rogers, Paulo Szot and Train was broadcast live on THIRTEEN’S Great Performances on PBS. Among the 21 songs performed were “This Land Is Your Land” (Train and Melissa Etheridge), “My Country Tis of Thee” (Pentatonix), and “America the Beautiful” (Little Big Town, Kenny Rogers). The evening’s musical entertainment was complemented by a historic fireworks display from Fireworks by Grucci, featuring a pixel-by-pixel pyrotechnic display of the Star-Spangled Banner above Fort McHenry and the Inner Harbor. The fireworks show, designed as a 21st century reimagining of the sights and sounds that inspired Key to write the Star-Spangled Banner, incorporated PixelBurst™ technology to illuminate a massive flag image in the sky over Charm City. The record-breaking display, set to 23 separate pieces of music, required a nine-day installation process, 38 hours to choreograph, more than 4,300 hours to set up and 40 pyro technicians to execute.
O Star-Spangled 200 é uma comemoração que celebra esse ano o 200º aniversário do hino nacional Americano. O Star-Spangled Sailabration no Inner Harbor de Baltimore e a Chesapeake Bay criaram esses eventos em junho de 2012, e o Sailabration incluiu um festival marítimo com 45 navios de doze nações, um show aéreo com os Blue Angels e atraiu mais de 1,5 milhões de visitantes. O Star-Spangled 200 continuou na Primavera de 2013 até o Verão de 2014 com o Chesapeake Campaign, uma série de mais de uma dezena de festivais em comunidades na orla e ao redor da baíade Chesapeak. Foram realizadas duas conferências na Academia Naval dos Estados Unidos em 2013 - Cross Tech, 10-11 junho e De Inimigos a Aliados, 12-15 junho - que reúniram líderes em segurança cibernética e estudiosos do Reino Unido, o Canadá e os Estados Unidos O Evento culminou entre 1016 de Setembro comemorando os 200 anos do Hino Nacional. Star-Spangled 200 com suporte pelo seu patrocinador e apresentador a AT & T e com o apoio de seus fundadores Parceiros Constellation e Papa John. Para mais informações, por favor visite www.StarSpangled200.com ou www.StarSpangled200.org.
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SOUTH AMERICAN ART-Photographer – Mariana Tonarely Cisneros Fontanals Art Foundation Opened Fleeting Imaginaries-The exhibition showcases the works of the Grants & Commissions Program 2014 The Cisneros Fontanals Art Foundation (CIFO) celebrated the grand opening of Fleeting Imaginaries as this year’s Grants & Commissions Program exhibition. As it is customary, the winners are part of the annual exhibition dedicated to the program at the CIFO Art Space. This year’s exhibition will be open until November 2, 2014.
(Venezuela), Marcellvs L. (Brazil), Carlos Martiel (Cuba), Mateo Pizarro (Colombia) and Adrian Regnier (Mexico) and mid-career artists: Claudia Joskowicz (Bolivia), Rosângela Rennó (Brazil). Also for the first time since the inception of the program, two artists were simultaneously chosen for the prestigious Achievement Award: Teresa Burga (Peru) and Antonieta Sosa (VenezueThe twelfth edition of CIFO’s Grants & Commis- la) have earned the prestige and admiration of sions Program features works by emerging art- the contemporary art world. Their work will also ists: Pablo Accinelli (Argentina), Nayarí Castillo be part of Fleeting Imaginaries. Mexican artist Adrian Reigner – Emerging Artists Award - C Multiple Interpretation of the Stellar Order
The title of the exhibition refers to the development of that which is imagined and the symbolic production of shared images. Although we are accustomed to identifying images that correspond with one specific culture or identity as if they were each clearly differentiated, in reality, imaginaries in themselves are uncertain entities: that which “we do not know or are about to know.” A fleeting imaginary points out a redun-
dancy because the imagined cannot be fixed; it is something which is in permanent displacement.
Although they may be as divergent as they are coincidental, the proposals for CIFO’s 2014 Grants & Commissions Program exhibition have been gathered under the redundancy of this title to highlight this aspect that is a common ground among them: the idea of continuous displacement that transpires in different ways.
Installation View – Lifetime Achievement Award Recepient Antonieta Sosa – Punto Cero de la Silla Invertida en Blanco y Negro
Our commitment to investing and supporting contemporary artists in Latin America remains unwavered,” said CIFO Founder Ella Fontanals-Cisneros. “In the twelfth edition of the Grants & Commissions Program, we have increased our financial support and are very proud to honor this year’s award recipients. This group of artists has created innovative, thought-provoking pieces that challenge and push art concepts and boundaries.”The CIFO Grants & Commissions Program offers emerging, mid-career and established contemporary artists from Latin America the opportunity to develop and present new work to both local and international audiences in Miami. Each year, the artists are nominated by CIFO’s Honorary Advisory Committee of leading art professionals, curators and artists from around the world. The program has been known to springboard artists into the next level by allowing them the opportunity to work in ideal conditions. The awards recognize outstanding projects by emerging artists and honors the trajectory of mid-career artists. The programs rewards unpublished works
from the emerging and mid-career artists. This year, the Foundation presented two Achievement Awards, recognizing the contributions of established artists who will benefit from significant international exposure and recognition. Also returning this year is CIFO’s partnership with Cannonball, an Artist Residency based in Downtown Miami, to award one of the artists in the Grants & Commissions Program with a two month residency. CIFO’s Board of Directors selected Carlos Martiel, from Cuba for the residency where he will spend the months leading up to the exhibition focusing on creating his project.
Guillermo Portieles, Marianela Santiesteban, Kelvis Ochoa, Rene Francisco, Nestor Arena, Denis Matos
Installation View – Emerging Artists Award – Pablo Accinelli – Positive
Venezuelan artist Nayari Castillo – Emerging Artists Award – Postcards from the Post Revolution: Notations from a PTSD Mapping
Mariela Cisneros, Susana Fontanals and Marianne Hernandez
World renowned curator Gerardo Mosquera & CIFO Founder Ella Fontanals – Cisneros
Cuban artist Carlos Martiel – Emerging Artists Award – Peruvian artist and Lifetime AchieveCondecoración Martiel, Carlos. ment Award Recipient Teresa Burga
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Carlos Oviedo © 2013
FEATURED ARTISTS: Jay Mark Johnson • Barbara Sorensen • Josh Garrick Shanhu Hou • Douglas J. Nesbitt • Jenny Risher • Gregorii Rock Demarco • Marcos Cruz • Patricia Chute • Monte Olinger Michael Solomon • Michael M. Rothwell • Carlos Oviedo Michael Conti • Sabine Pieper • Lucas Dulac • Ed Feldman
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IDÉIAS BRILHANTES O ESTEIO DA JUVENTUDE DE HOJE!
O novo programa da Bright House Networks Desafia o Jovem a lançar ideias inovadoras. Você tem o que é preciso para criar a próxima grande ideia? O seu gênio criativo esta pronto para se desenvolver? Bright House Networks tem o orgulho de apresentar idéias brilhantes – o esteio da juventude de hoje, uma competição em todos os Estados onde os alunos do ensino médio sonham com as invenções mais incríveis para mudar não somente sua vida, mas a de sua comunidade ou até mesmo o mundo, e o mais impressionante ... mostrar como STEM – que é ciência, tecnologia, engenharia e matemática, pode fazer a sua ideia se tornar realidade.
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Ajude-nos a envolver e encorajar estudantes de nível médio com 14 anos ou mais a se juntarem a esse divertido projeto e entender como Bright Ideas pode fazer a diferença e mudar o mundo
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As novas ideias brilhantes do programa STEM, premiará um aluno (ou time de alunos) com a oportunidade de trabalhar em uma empresa líder de inovação – o que significa o sonho ou ideia desse aluno ou time poderá ser realizado e concretizado! Idéias Brilhantes-STEM da juventude de hoje, está aberto a todos os estudantes do ensino médio que tenham no mínimo 14 anos de idade desde a data de inscrição e que atendam a uma escola pública, privada ou escola paroquial dentro de uma área de serviço da Bright House Networks. Os alunos irão competir como indivíduos ou como parte de uma equipe. As equipes que entrarem serão obrigadas a ceder uma participação acionária (1-100%)da ideia apresentada, para cada membro da equipe. “Bright House Networks esta feliz em apresentar o novo programa STEM brilhantes ideias da juventude de hoje”, disse Kimberly Maki, vice-presidente de comunicações corporativas e relações públicas, da Bright House Networks. A iniciativas na “Ciência, Tecnologia, Engenharia e Matemática (STEM) são fundamentais para o sucesso do aluno de hoje, e estamos dedicados a trabalhar em conjunto com as empresas nas comunidades que servem para aumentar a conscientização sobre o seu papel fundamental na educação dos nossos jovens para o futuro. STEM Idéias Brilhantes-da Juventude de hoje é uma forma divertida dos alunos usarem sua imaginação e criar o próximo app viciante ou “que não se vive sem” um novo tech”. O que os alunos ganham? Seis sortudos finalistas serão escolhidos, um de cada área da Bright House Networks. Estes alunos irão viajar para Orlando, na Flórida, onde vão competir frente a frente, ao vivo, na TV, na frente de uma platéia. O programa será gravado e disponível via Vídeo on Demand (VOD) na Bright House Networks. No Evento Final, os seis finalistas confirmados não terão mais de seis minutos para mostrar suas ideias a um painel de especialistas que irá selecionar o vencedor. O grande vencedor terá a oportunidade de trabalhar com uma empresa inovadora de liderança, a Fahrenheit 212 em Nova York para construir um protótipo virtual e um plano de negócios. Bright House Networks acolheu a ajuda de empresas locais, entidades sem fins lucrativos ou indivíduos que têm educação, empreendedorismo ou um passado de inovação para o novo programa. Para descobrir como você pode se envolver ou se inscrever para atualizações do programa, e-mail para BHNBrightIdeas@mybrighthouse.com. Para acessar as informações visite www.brighthouse.com/brightideas.
www.brighthouse.com/brightideas Mais informações estão disponíveis on-line sobre todas as iniciativas educacionais da Bright House Networks incluindo o seu futuro programa Líderes Scholarship e programa Inovadores da Sala de Aula Grant Program www.brighthouse.com/service / about / comunidade.
ARTE EUROPA
VERA VAZ a arte que inspira de dentro para fora! Entrevista by Zaza Jardim
Falar de Vera Vaz é antes de tudo falar de uma grande artista da vida. Família linda, vida linda de amigos e feitos e se não bastasse um talento imenso. Conhecer sua obra é reconhecer seu talento pra sempre. Vera tem um traço único e exclusivo em sua plena exploração das cores, luzes e sombras. Refletem a reflexão do tempo, da rotina e do pausar do tempo. São atemporais! Em breve nas bienais e galerias do mundo.
Quando é como a arte invadiu a sua vida? Desde que me conheço por gente me rotulam "artista".... Aos 12 anos, entrei para a escola Pan-americana de Arte e lá fiquei intermináveis anos estudando Pintura com grandes mestres como Walter Levi. Depois fiz Artes Plásticas na FAAP, mas acabei por escolher Arquitetura como formação profissão que jamais exerci, pois fui morar em Milão onde voltei a pintar Houve um período da sua vida que viveu na Itália. Como foi este período e como influenciou na sua arte? A Europa foi essencial na minha formação, pois lá descobri o quanto era capenga a Educação Brasileira não só nos conteúdos mas na maneira de associar conhecimentos. Sou filha da escola da ditadura onde pensar era o menos importante... Foi aí que comecei a me interessar por Educação Formal - o meu segundo assunto, sobre o qual escrevi um livro - A Escola do Saber. Na volta ao Brasil fiz minha primeira mostra ao público que foi um sucesso de vendas mas teve um triste porém: meu avô querido e presente sempre em minha vida faleceu no dia do vernissage. Isso fez com que se desenvolvesse em mim uma certa aversão por grandes exposições e passei a vender minhas obras em lojas de decoração, embora sem entrar no mercado de Arte formal, jamais deixei de produzir. Optando por uma vida alternativa fui morar na serra da Mantiqueira onde produzia brinquedos, pinturas e obras em empapelamento e me dedicava à realização de projetos culturais e sociais.
DENTRO
VERA VAZ
FORA
VERA VAZ by Zaza Jardim
PINCEIS
VERA VAZ
Sua atividade de curadora foi e é rar quadros na parede de um bar faespetacular, como lida com essa moso; projeto que jamais abandona soma de talentos? seus artistas e está sempre a comentar e divulgar suas obras. O Projeto O artista precisa de alguém para di- pretende se expandir no próximo vulgar sua obra. Ele geralmente é um ano provavelmente em forma de péssimo vendedor e crítico de si mes- premiação e extensão para outros mo. É horrível para o artista interpre- espaços nacionais e internacionais. tar sua própria interpretação.... para não dizer impossível. Então ele preciSua primeira exposição aconteceu sa de intermediários que façam isso. só agora é como sentiu esta Marchands, curadores, galeristas experiência? com os quais ele sempre desenvolve uma relação de amor e ódio, o que é Não foi exatamente a primeira... rs. bem complicado para mim enquanto Mas realmente foi surpreendente a artista e divulgadora de Arte. aceitação de meu trabalho e isso me deixou muito confiante e feliz por Em 1990, participei de um grande não terem sido em vão todos os anos evento cultural "Arte no Cotidiano" que dediquei a Arte e que esse meu reunindo 15 dos mais renomados jeito slow de levar a vida, me dediartistas plásticos que colocaram cando ao social e ao cultural mais do suas obras em camisetas;, a série de que ao mercado de Arte em si, deeventos pretendia levar ao grande sembocou numa obra consistente público o que existia de melhor em que atingiu seus objetivos. ReconheArte no momento, assim Zaragoza, cimento faz um bem danado....rs Sara Goldman, Renina Katz, Emanoel Araujo, Claudio Tozzi, Gilberto Salvador, Rubens Matuck e muitos outros Sua arte possui traço próprio, quais ganharam stands no pátio central do são os próximos desafios? Shopping Center Iguatemi, com fotos e folders que continham textos Fui convidada a participar da de Radah Abramo sobre suas tra- Bienalle de Salermo na Itália, agora jetórias. em outubro de 2014, e a oportunidade de ver minha obra em paredes Eu me considero mais uma agitadora italianas me estimula muito. Pretencultural que propriamente uma cura- do dar segmento a meus projetos dora. Gosto do tudo “junto mistura- sociais, culturais e artísticos num do”, gosto de poesia e performance grande atelier que estou construinna exposição, gosto de arte fora de do na minha chácara em Piraquara, museus e galerias, gosto de música e no Paraná, fazendo intercâmbio com textos embalando as obras. E assim, artistas de outros estados do a convite de Black Linhares, participei Brasil e internacionais. Lá também durante o ano de 2013 da curadoria vou poder pintar obras de dimensões do Bar Mercearia São Roque, trans- mais ousadas, o que para mim é um formando isso num projeto " Arte no grande desafio. Mercearia" que vai além de pendu
VERA VAZ Inspiring Art From Within Speaking of Vera Vaz is first of all speak of the life of a great artist's Beautiful family, beautiful life, easy to make friends and if it is not enough she also has an immense talent. Knowing her work is to recognize her talent forever. Vera has a unique and exclusive feature in her full exploration of colors, lights and shadows. Her work reflects the thinking of time, of routine and pause time. It is timeless! Soon biennials and galleries in the world will also see it! Interview by Zaza Jardim
It was a success in sales but had a sad turn out: my dear and forever present in my life grandfather died on the vernissage. This caused me to develop a certain distaste for large exhibitions, so I sold my works in decorating shops, without entering the formal art market, but I never ceased to create. Opting for an alternative lifestyle I lived in the mountains of the Mantiqueira, I produced toys, paintings, wallpapering and dedicated myself to the realization of cultural and social projects. Her activity as a curator is spectacular, how do you dealwith this sum of talents?
The artist needs someone to publish them. He is in general a bad sales person and a bad critic if himself. It’s horrible for the artist to Since I can remember I was labeled can "artinterpret their own creation.... but, not imist" .... At age 12, I joined the Pan American possible. So he needs to do this intermediSchool of Art and they were endless years ate job. studying, painting with great masters, like Walter Levi. Then I studied Fine Arts at FAAP, Art dealers, curators, and gallerists are peobut I ended up choosing Architecture as a ple with whom the artist always develops a profession, trade I never exercised, since I relationship of love and hate, which is quite moved to Milan where I returned to painting complicated for me as an artist and disclosing Art. There was a period of her life she lived in Italy. How was this period and how it In 1990, I attended a major cultural event influenced your art? “Art in Everyday Life” bringing together 15 of the most renowned artists to put their Europe was essential in my training because works on shirts; a series of events intended there I discovered how lame the Brazilian to bring art to the general public, the best education was, not only in content but in art at the moment, so Zaragoza, Sara Goldthe way it associated knowledge. I learned man, Renin Katz, Emanoel Araujo, Claudio from schools of a Dictatorship time, where Tozzi, Gilberto Salvador, Rubens and many thinking was the least important lesson to others gained Matuck stands in the central be learned... That's when I started getting courtyard of Shopping Center Iguatemi, S. interested in formal education - my secP. Brazil, with folders containing photos and ond issue, about which I wrote a book - The written by Radah Abramo on their trajecSchool of Knowledge. Upon returning to tories. Brazil I did my first show to the public. When and how art has invaded your life?
I consider myself more of a cultural agitator than a curator. I like it all "mixed together", I like poetry and performance on display, art outside museums and galleries, music and writing mixed with art. Then, by the invitation to attend Black Linhares on 2013 as a curator for the Mercearia SĂŁo Roque, I tured it into a project "Art in a Market" that goes beyond hanging pictures on the wall of a famous bar; project that never abandons its artists and is always to review and disseminate their works. The Project plans to expand next year probably in the form of awards and extension to other national and international spaces ..
VERA VAZ
Her first exhibition took place only now How this experience feels? It was not exactly the first ... lol. But it really was surprising, that my work was accepted and it made me very confident and happy that was not in vain, all the years that I have dedicated to my art and that this slow way of living life, dedicating myself to the social and cultural art market itself, culminating in a consistent work that reached goals. Recognition makesit darn good .... lol Her art has its trait, what are the next challenges? I was invited to attend the Bienalle of Salerno in Italy, now in October 2014, and the opportunity to see my work in Italian walls stimulates me. I intend to give segment to my social, cultural and artistic projects in a large studio I'm building in my farm in Piraquara, ParanĂĄ, Brazil and exchange with artists from other states of Brazil and international. There I'll also be able to do bolder works in larger dimensions, which is a big challenge for me.
JACARE’
5159 International Drive Orlando, Florida 32819 Phone (407) 352-1255
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Website: http://www.vittoriosrestaurant.com
Julsan
Julsan was a guest artist at Complexo Univ io Ana G. Mendez 10th Anniversary cele in 2013 and we were there to register. also sharing the great event with many a our community. Julsan is a rich powerful a
Julio Sanch
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HISPANIC ART IN ORLANDO-JULSAN Julio Sanchez was born in Puer- that moment on he never stopped to Rico, at age four his parents painting. moved to the Dominican Republic where he was raised. He paints scenes of his pueblo, love and nature. He puts his beJulio liked the simple life, where lieves in his paintings and also his neighbors are family, and every- dreams of a better world, and rebody helps each other. As life pro- spect to nature, family and love. gressed he got married and con- He would like to see more admitinued his life until life threw him ration and respect to Latin Art and a lemon. He had an accident, hurt wishes that the Orlando Art Comhis back severely and his life crum- munity would be more open to it. bled right in front of his eyes. No job, couldn’t move, needed sur- Julsan as everyone knows him is gery. Depression settled and he full of talent, his art is not aggresneeded to bounce back. sive, it is innocent, and magical, shows his memories of childhood, After almost a year of treatment and the place where he grew up, his back got better but he was still it also shows how his faith is imdepressed. In a visit to the doc- portant, and he wishes nature tor he asked him, can you sing? would be more respected. His art Dance? Or Paint? And at that mo- are his past, his roots, and show a ment he remembered that the brilliant future, with many discovdrawings and paints that he did eries. since he was four years old, were about to change his life. We have followed him for almost two years now and he is only getJulio got a canvas, paint and ting better AboutUS thanks him started. A month later he was a for open the doors of his atelier changed man, visiting his doctor at FAVO and we wish him a great he showed him his work, and he success and future. was amazed by what he saw. From
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MINGLE WITH FLAMENGO AT BOIBRAZIL STEAK HOUSE
Bring your Family and Friends to dine at BoiBrazil and have the opportunity to meet some of Flamengo Brazilian Basketball Players before the most awaited game of the Year against the Orlando Magic. Dinner party will be on Monday, October 13th at 8 PM. For Ticket purchase please e-mail ticket not in this offer.on 10/13/2014 cvelez@orlandomagic.com Dinner price starts at $ 25 per person ,without theincluded game ticket.Dinner at 8 PM
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Central Florida Brazilian American Chamber of Commerce
SOCO FREIRE-ARTBRAZIL 2014
September is a very important month for Brazilians, it is Independence month. For this reason many celebrations, workshops and expos around the world are created to share this important moment with the many nations we live, and above all to teach about our culture and colorful art that is spreading fast everywhere.
This year already celebrating 192 years of Independence from Portugal we can look back e see the many influences of these great country in our roots. In South Florida ArtBrazil a collective art Expo Reuniting almost 30 Brazilian artists presented by the Consulate General of Brazil in Miami and ArtServe, Curated by Jade Matarazzo in partnership with Maria Fulfaro, had its opening on September 4th with almost 400 visitors.
Soco Freire a native Brazilian artist based in Orlando, with great success, is now spreading her horizons and crossing frontiers with her beautiful work. Soco is one of the guest artists at ArtBrazil 2014. Here is what she had to say about it.
“ It is always great to reunite Brazilian art in one space, imagine more than 30 talents in the same exhibition with works on installations, paintings, sculptures and photographs. ArtBrazil 2014, gives everyone the opportunity to see all of it! A collective expo with beautiful Brazilian Art Expression! I am very happy to be a part of this project designed by Jade Matarazzo in partnership with Mary Fulfaro, for the second consecutive year. The show, whose theme is experi mentation with different understandings of Brazilianness will be in exhibition at ArtServe until the 26th of September. Worth checking it out! ART SERVE 1350 East Sunrise Blvd, Ft. Laud. Fl-USA
Artist Soco Freire and Curator Jade Matara
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ARTBRAZIL 2014-SOCO FREIRE /Photos By Soco Freire
SOCO FREIRE-ARTBRAZIL 2014
SOCO FREIRE-ARTBRAZIL 2014
Orlando City Wins Third USL PRO Regular Season Title, Secures Home Field Advantage for Playoffs
SOCCER
Photos: Nigel Worrall Team Orlando City SC Wilmington Hammerheads
1 2 Final 0 0 0 0 0 0
Scoring Summary: n/a Lineups/Substitutions: Orlando City SC – GK Carl Woszczynski, D Rafael Ramos, Tommy Redding, Rob Valentino, Bryan Burke (Justin Clark 77’), M Estrela, Aodhan Quinn (Brian Span 61’), Harrison Heath, Adama Mbengue, Kevin Molino, F Giuseppe Gentile (Dennis Chin 68’) Wilmington Hammerheads – GK Brad Stuver, D Tom Parratt, Ross Tomaselli, Drew Ruggles, Paul Nicholson, M Christian Davidson, Brian Ackley, Troy Cole, Corben Bone, Mark-Anthony Kaye, F Cody Arnoux Disciplinary Summary: n/a
Match Facts: Time of Match: 7:30 p.m. EST Weather: Clear September 3, 2014 Orlando City Wins Third USL PRO Regular Season Title, Secures Home Field Advantage for Playoffs Lions battle Wilmington to 0-0 draw, winning second consecutive Commissioner’s Cup. In its final season as members of USL PRO, Orlando City SC (18-4-5, 59 points) claimed a third Regular Season Championship on Wednesday night after drawing the Wilmington Hammerheads (8-7-11, 35 points) 0-0 at Legion Stadium. In its final season as members of USL PRO, Orlando City SC (18-4-5, 59 points) claimed a third Regular Season Championship on Wednesday night after drawing the Wilmington Hammerheads (8-7-11, 35 points) 0-0 at Legion Stadium.
Heading into the match, the league-leaders needed a into the box from Burke that found Quinn on the single point to clinch a first place berth in the league back-post. His volley was rifled directly at Stuver. standings and home field advantage for the playoffs. The Hammerheads came close to countering in the After the game, Head Coach Adrian Heath comment- 55th minute, however, when Mark-Anthony Kaye ed on Orlando’s title win saying, “I’m absolutely de- ventured into the box, pulling his strike inches past lighted, for not just the players, but also for the front the post. office and everyone associated with the Club. It’s been a monumental season, and despite everything Midway through the second half, Mbengue shot a going on in the background this year, the players re- powerful blast at Wilmington’s goal that caused difmained focused to win the title seven points clear ficulties for Stuver. Following Mbengue’s chance, with one game remaining. It speaks volumes for ev- Brian Span, who came on as substitute in the 61st eryone associated with the organization.” minute, turned deep inside the box and hit another strike at Stuver, whose crucial point-blank save kept Wilmington provided the first chance of the match the score-line level. in the 11th minute when a long ball over the Lions’ defense found Cody Arnoux, who managed to create Stuver continued to come up big for the Hammerspace and hit an effort from inside the area. But Li- heads in the final moments of the match, denying a ons’ Goalkeeper Carl Woszczynski was in perfect po- curling strike from Dennis Chin who did well to create sition to make the save. Woszczynski would go on to space inside the area. As the game approached the register his second consecutive scoreless match for final whistle, Orlando focused on time management, the Lions. keeping possession to preserve the 0-0 draw and secure the 2014 Commissioner’s Cup. Orlando quickly responded with a quality strike on target in the 15th minute of play when Midfielder NEXT MATCH: Orlando City returns to ESPN Wide Adama Mbengue connected well with Kevin Molino’s World of Sports for its final regular season match on ball into the box. Shortly afterward, Mbengue was September 6. Kick-off is scheduled for 7:30 p.m. ET. once again involved in another dangerous attacking play for City, forcing Stuver to make a difficult save For more information on Orlando City SC, 2015 MLS after cutting inside past two defenders. Season Tickets or tickets to the Club’s remaining USL As the half progressed, Orlando’s timely attacks con- PRO home games, including the Lions’ first playoff tinued when Kevin Molino produced his first chance game on Sept. 13, visit www.OrlandoCitySC.com or of the night toward the end of the first 45. In the 37th call 855-ORL-CITY. Also, follow the latest Orlando minute, Molino skillfully controlled Quinn’s pass with City news and updates via Facebook, Twitter, Instahis chest to evade a defender before firing a shot that gram and YouTube. skipped just past the near-post. After a defensive and scoreless first half, Orlando opened the second period with two early chances in the 48th minute. Mbengue’s dangerous shot at the Hammerheads’ goal earned a corner for the Lions, leading to a cross
universal studios hollywood and universal orlando resort sink their teeth into "dracula untold," a terrifying new "halloween horror nights" maze inspired by universal pictures upcoming epic action-adventure.
Celebrate Brazil's National Cachaรงa Day like never before Vibrant images of Cachaรงa 51 Caipirinha captured by a microscope Sept. 13 was National Cachaรงa Day in Brazil! But there's no need to rush to the store for decorations, the celebration is already taking place inside your drink, and everyone's invited! Paulo Eduardo Dulla, a creative photographer from Sao Paulo state set out on a mission to capture soul of Cachaรงa 51 Caipirinha, using a digital camera and a hightech microscope. What he found was the celebration of Brazilian colors inside the drink. Under the microscope, a vibrant work of art, featuring a collage of blues, greens and yellows became clear to see. Click here to view Cachaca 51 Caipirinha under the microscope. A lot of work was put into finding this microscopic celebration, 25 days to be exact, but relying on the exciting Brazilian taste of Cachaca 51, the team knew there was more behind Cachaca 51 Caipirinha than meets the eye. "Our purpose with this project was to create the possibility of appreciating
the famous Brazilian cocktail in a new way," Darleize Barbosa, export manager of Cia Muller de Bebidas, said. "Just a bit of curiosity was enough to realize the amazing images we see when we get really close to a Cachaca 51 Caipirinha glass." The project, created by Cia Muller de Bebidas, the largest producer of Cachaca in the world, began with a biologist, who froze the Caipirinha to a temperature close to 20 degrees below zero and then crystallized it in a microscope slide. This allowed Dulla to photograph the brilliant colors inside the Caipirinha DNA that prove the drink is Brazilian to the core. "Each photo was considered unique," Dulla said. "We took photos, enlarged them to several sizes, and we discovered in different settings and temperatures a mixture of green, blue and yellow colors which reminded us of our flag and our nature."
The Deepest Man on Earth to Visit Dubai
Herbert Nitsch 'The Deepest Man on Earth' is a world record-holding freediver. In this sport, athletes take one breath of air and dive deep below the ocean surface. Nitsch excels in the most dangerous diving discipline of all - No Limits. In a No Limits dive, the freediver uses a powered sled to descend and ascend rapidly, going much deeper than a diver who is propelled simply by their own swimming. In 2006, Nitsch set the No Limits mark at 183 meters; a year later, he improved his record to 214 meters. On June 6, 2012, he planned to set a new record of 253 meters, diving off the coast of the Greek island of Santorini. Doctors advised him that it would be impossible to dive so deep. He made it down to that depth but blacked out on the way to the surface.
Zarir Saifuddin the Editor of SPEARO Freediving Magazine said, "We are excited to have Herbert visit Dubai. Freediving and spearfishing are already two of the most popular extreme sports and outdoor activities in the UAE. Inviting the Deepest Man on Earth for an exciting talk will definitely take the sports' popularity to another level." The extreme sports expo, to be held appropriately at the Skydive Dubai Palm Island drop zone, will take place from October 9 - 11. Engaging the UAE's burgeoning extreme and adrenaline sports community, the three-day event will treat fans of sports on land, air and sea to the best international and local equipment and brands. The expo will also host seminars and demonstrations visitors can actively participate in.
Herbert Nitsch's talk will take place on the Herbert Nitsch is an invited guest speaker 10th of October at 7pm at The SPEARO at The SPEARO Extreme Sports Expo being Extreme Sports Expo. hosted at Skydive Dubai from October 9th to 11th. He will be talking about his world For more information visit record free-dives, his near death experi- http://www.thespearoexpo.com ence on his last world record attempt and or email info@thespearoexpo.com his full recovery.
Under Armour Ambassadors
Under Armour, the leading sports performance apparel, footwear, and accessories brand, launched I WILL(tm), its biggest ever global marketing campaign. Featuring Under Armour's iconic I WILL trademark, the campaign brings to life the passion and determination that drives all athletes and Under Armour's commitment to engineering innovative products that provide real performance advantages. One of the Ambassadors is the Icon Brazilian Model Gisele Bundchen
The creative spot features top athletes including, Canelo Alvarez, boxing's welterweight World Champion who in the spot showcases Armour39(tm)
Misty Copeland, a soloist in the American Ballet Theatre, in Under Armour's I WILL WHAT I WANT(TM) campaign.
SOUTHWEST AIRLINES UNVEILS ITS NEW LOOK, SAME HEART
It’s a big year for Southwest, as the airline introduces its legendary brand to international destinations; the repeal of the Wright Amendment is within sight; and the integration of AirTran Airways operations is on track to be completed later this year. Southwest continues to evolve, serving more than 90 destinations, and expanding its footprint in big markets like New York City and Washington, D.C. “With all these exciting changes happening, we thought it was time for a new visual expression of our brand—one that marries our past to our present and sets the course for where we’re headed in the future,” said Kelly-Airlines Chairman, President, and Chief Executive Officer. “The Heart emblazoned on our aircraft, and within our new look, symbolizes our commitment that we’ll remain true to our core values as we set our sights on the future.” NEW LOOK, SAME GREAT EXPERIENCE The announcement of Southwest Airlines’ modern new look introduces a striking new livery design, new iconic Southwest logo, newly designed inflight materials and magazine, an advertising campaign that celebrates the airline’s unique personality, and a revamped experience both online and at its airport locations, all of which showcase the unique spirit and Heart of the brand, and communicate its focus on Customer care. In addition, the airline will introduce a refresh to its signature “DING!” mnemonic. The job was to keep the elements of Southwest that our Employees and Customers love, and to make them a bold, modern expression of our future.” “With so much of Southwest’s focus firmly set on the future, it was a natural time to look at our visual identity,” said Bob Jordan, Southwest Airlines Executive Vice President and Chief Commercial Officer. “As we developed the identity, it wasn’t just about the new livery or the logo, but about developing the total, integrated brand expression of Southwest,” said Rodney Abbot, Senior Partner at Lippincott. “The Heart is our identity—the Heart of our Southwest Employees enhances the Customer experience,” said Krone. “It’s the finishing touch that makes the Southwest brand unique, demonstrating that Southwest cares about each and every Customer. Even on the belly of the plane,
the Heart is a symbolic reminder that we put our Hearts into every flight.” “For more than three decades, GSD&M has partnered with Southwest Airlines, so we certainly understand and believe in the power of Southwest’s Heart,” said Marianne Malina, President of GSD&M. “We were thrilled with the opportunity to partner with an extraordinary and talented team to bring Southwest’s love of People front and center. This work is a cele bration of the great brand that Southwest has become and, most importantly, where it’s headed next.” Southwest Airlines and its partners did comprehensive research and held numerous focus groups with Employees and Customers to determine how best to create the new look. The airline heard that it was important to remain unique and to retain its personality; for these reasons, Southwest continues to use the vibrant color palate and striped tail that has long identified the carrier, while adding a modern touch, proudly displaying the Southwest name on the side of the fuselage and presenting the Heart on the aircraft belly. Southwest has had several different liveries and logos throughout its 43-year history; remaining current and relevant is critical to the sustainability and future growth of the brand.
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As a legendary low-fare carrier, Southwest doesn’t make a change this bold without first assessing the cost impact. The approach and focus with this launch has been with the intent to remain cost-neutral by using a phased rollout. Aircraft will receive the newly painted livery within the aircraft’s existing repainting schedule, with new aircraft delivered in the new Heart livery. In addition, many of the future airport conversions will be integrated into existing and upcoming airport improvement projects. Because Southwest is taking this cost-conscious approach to the conversion of planes and airports, it might be some time before Customers and Employees see the new design in person. In the meantime, Customers and fans can enjoy a closer look at Southwest’s new livery, logo, and airport experience by visiting Southwest.com/Heart. Experience the announcement made earlier; a 360-degree view of the Heart livery; and hear from Southwest Executives on what the new look means.
PARLEY FOR THE OCEANS CURATED BY PHARRELL WILLIAMS
G-Star's RAW for the Oceans collection is now available at Mall of America (south avenue on the first floor). In partnership with Bionic Yarn, the Vortex Project, Parley for the Oceans and curated by Pharrell Williams, the collection is made from ground-breaking Bionic Yarn – an eco-thread of fibers derived from recycled plastic bottles. Fittingly from the innovative denim brand, the range will include the first ever denims woven from Bion-
ic Yarn. The RAW for the Oceans collection is the forefront of sustainable fashion. Environmental organizations Sea Shepard Conservation Society USA and Plastic Pollution Coalition, amongst others, highlighted the seriousness of plastic in our oceans. An issue of ocean plastic grows – each year alone, three times as much rubbish is dumped into the ocean as the weight of fish caught – so does the need for a solution.
G-Star has joined forces with its partners, using ground-breaking technology to not only retrieve plastic from the oceans, but transform it into a new generation of denim.
laboration between innovators Bionic Yarn and G-Star RAW. A standout piece of the men's range is the A-Crotch Trench, a modern trench coat cut from the striking printed, Bionic Yarn raw denim. For women, the Fallden Bomber is a go-to piece This first collection of the RAW for for Autumn/Winter – transforming the Oceans initiative has already the printed denim into a wardrobe innovated over 10 tons of the prob- staple. lematic ocean plastic. Containing men's and women's pieces to For more information, call G-Star at support the cause while becoming Mall of America at 952-883-3608 a part of the solution – style is un- or visit us on Facebook at compromised. Matching their in- https://www.facebook.com/GStarternal innovation, the Bionic Yarn MallofAmerica denims are printed with an original pattern. Using the initiative's mas- or Instagram cot, Otto the Octopus, the pattern morphs his organic form into clas- http://instagram.com/GStar_MOA sic prints like houndstooth. An ele- #GStarRAW #RAWfortheOceans. ment of discovery is brought to the garments through the prints, especially with their internal application, only revealed with the subtle cuff of a pant. Venturing beyond outerwear, the RAW for the Oceans collection includes jeans, t-shirts, sweats, caps and more – all constructed from Bionic Yarn. Colored in intense shades of mazarine indigo blue and black, fabrics have soft hand feels and durable handles. The range signifies the beginning of a long-term col-
TONY BENNETT AND LADY GAGA TO STAR IN H&M'S HOLIDAY CAMPAIGN THIS WINTER H&M is proud to announce that Tony Bennett and Lady Gaga will star in its Holiday campaign for 2014. The two superstars will both appear in the commercial, performing a track from their album Cheek to Cheek, which will be released on September 23(rd). The upcoming album is a collaboration between these two generation-spanning artists in celebration of jazz music. The campaign will make its global TV debut end of November, with an extended version of the commercial available at hm.com. The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor. Lady Gaga, currently on her artRAVE: ARTPOP Ball Tour, is one of her generation's greatest stars, bridging the worlds of music and fashion in everything she does. In November 2013, Lady Gaga officially opened H&M's Times Square flagship store in New York, with fans queuing for the chance to meet and shop with their idol. Tony Bennett, in his 7th decade as a world-class performer, is a 17-time Grammy winner, a Kennedy Center Honoree and NEA Jazz Master. Tony Bennett and Lady Gaga's new album has been long awaited, and brings together a present day icon with one of the legends of music.
THE COMPANY THAT INVENTED JEANS LAUNCHES NEXT BREAKTHROUGH: THE KNIT DENIM FROM LEVI'S
Licensed by fashion giant Haddad, Levi's hopes the new jeans will solve a long-running dispute between parents and their children. Classic fashion design brand Levi's is tackling the age-old problem of stiff, uncomfortable jeans by launching a new kind of pant: the knit denim. Made just for kids, these pants look like denim, but feel like sweatpants. "Every parent knows the struggle of trying to get kids to wear jeans," says Sam Haddad, Principle at Haddad Brands, kids licensee for Levi's. "Kids hate the way denim feels, but they want to look fashionable. Now, we've found a way to make jeans that are both comfortable and stylish." With a roomy cut designed to promote movement, the heritage-style knit denim gives kids the look they want without the harsh fabric. Just like traditional jeans, the styles feature real hardware like buttons and rivets, and are available in an assortment of washes for both girls and boys in sizes up to 16T.
Levi’s is also offering a matching knit denim jacket, so kids can be fashionable and comfortable from head to toe. The company is launching the new material in a variety of cuts. Styles for boys include straight-legs and cargos, while girls can choose from trendy skinny jeans and joggers. Matching knit denim jackets are also available for him and her, just in time for back-to-school. "We love designing for kids, and we take their opinions seriously," says Haddad. "We want our customers to know that we're listening to them, and that we really take their comments to heart." Founded in 1853, Levi's invented the world's first blue jean in 1873, and has been a leader in American denim for over a century. The brand is renowned for offering the highest-quality jeans in fashionable cuts. With over 1,000 locations worldwide, Levi's is the world's go-to denim destination for adults, children, and babies.
Fashion Designer Narciso Rodriguez Unveils Eponymous New Fragrance
This fall, renowned American designer Narciso Rodriguez introduces a brand new women’s fragrance eponymously titled NARCISO. NARCISO marks the designer’s fourth scent created in collaboration with Beauté Prestige International, the Paris-based fragrance division of the Shiseido Cosmetics Corporation.
tenets: beauty and logic. Within the transparent glass cube, a soft sculpted half-oval floats, made of stonewhite lacquer. “The stone-white color of the bottle was matched to a stone I found on the shore in Cypress on a visit to Aphrodite’s birthplace,” explains Rodriguez, adding a serendipitous turn to the mythical romance of NARCISO’s creation. “I have always had a fascination with NARCISO defines sensuality with a modern kind of ele- cubes. I’d been toying with various sizes for a long time gance, embracing a femininity that’s both assertive and to find the perfect cube for NARCISO and also playing elusive, illuminating the universal magic of seduction and with contoured shapes for the interior of the bottle. The attraction. A man once shared with Narciso that “Every idea was to find dual forms that would meld as one pretime my wife puts on one of your dresses, we never leave cious object.” The signature rectangular top is a creamy the house.” In the spirit of this sentiment, Narciso Ro- matte nude, juxtaposed against the glistening glass botdriguez presents a fragrance that celebrates a woman’s tle, while the black logo stands out—clean, simple and powers of seduction with the utmost luxury. assertive. The fragrance’s name, NARCISO, is a nod to the designer’s first name and more; it has a universal force that resonates in mythology and romanticism. “Narciso is such an uncommon name and one can’t help but think of the Greek myth of Narcissus.” notes the designer. “There is so much history attached to the myth and so many romantic narratives suggested by it.” The story of Narcissus is not only about the reflection of oneself; it implies an eternal love story that applies to every woman’s seductive presence and the mysterious means of attraction. NARCISO reflects and embraces the enigma of passion and seduction.
Brazilian-born model Raquel Zimmerman embodies a passionate femininity, an innate sensuality and a sublime grace and beauty. In the advertising image, she reflects desire in a gesture of classic seduction, gazing over her shoulder suggestively yet knowingly. Raquel Zimmerman radiates an ineffable glamour, a fresh natural beauty and supreme confidence, as she effortlessly captures the enigmatic nature of female duality. As the consummate Narciso Rodriguez woman, she defines transcendent beauty and elegance
A tribute to modern femininity, NARCISO signals a vital transformation for Narciso Rodriguez’s iconic fragrance The fragrance transforms notes of vetiver, the most el- collection without sacrificing the couture sensibility and egant note from the classic woody family, with a daring timeless sensuality of the modern classic, for her. NARCIolfactory composition that encapsulates intense femi- SO embodies the mercurial nature of attraction and emninity. While musk remains the signature heart of the braces the extremes of seduction with utmost grace. The scent, it’s a voluptuous musk softened by amber, pro- epitome of unassuming elegance and intrepid sensuality, viding warmth and sensuality. Assertive woody notes of the Narciso Rodriguez woman seduces without artifice. vetiver and luminous white and dark cedars meet tender florals, lucid gardenia and soft radiant bulgarian rose to The NARCISO range of products includes a 3.0 oz eau create a singular synthesis both bold and subtle. The re- de parfum spray ($112.00 USD), a 1.6 oz eau de parfum sult: A seductive most feminine fragrance that lingers spray ($95.00 USD), a 6.7 oz scented body lotion ($54.00 and endures. USD), and a 1.6 oz musc oil parfum ($155.00 USD). NARCISO will be available exclusively at Bloomingdale’s From the distinctive eye of a purist comes a bottle that stores nationwide and on bloomingdales.com in Septempersonifies fine artistry and eloquence. Evolving from a ber 2014. simple square, the cube evokes the designer’s signature
THE NEW FRAGRANCE BY narciso
rodriguez FOR WOMEN
The One-of-a-Kind Vodka and Coconut Water Beverage Selects Brazilian Model Alessandra Ambrosio As The Official Brand Spokesperson
of the fastest growing non-alcoholic beverage, coconut water, and pairing it with the top spirit, vodka, VO|CO creates a category of its own.
VO|CO (www.vocodrink.com), the world's first beverage to blend pure coconut water with premium vodka into a "ready to drink" cocktail, today announced that Brazilian supermodel Alessandra Ambrosio has signed on to be the official spokesperson for the brand. In her role as VO|CO spokesperson, Ambrosia will be featured in the company's advertising campaign, marketing and social communications.
"I am thrilled to be working with the VO|CO team," said Alessandra Ambrosio. "This is such an innovative product that tastes delicious. I could not be happier to be a part of VO|CO family and its continued success."
The single-serve, ready-to-drink bottles of VO|CO are currently available for purchase in California and Las Vegas with plans to expand into other territories within the coming months. For more information, please visit www. "We could not be more excited to have vocodrink.com. Alessandra represent our brand as she provides the perfect blend of sophistication and style, the core values of VO|CO is the world's first "ready to the VO|CO consumer," says AJ Hamm, drink" coconut water and vodka bevChief Operating Officer of VO|CO. erage. VO|CO mixes a premium triple "VO|CO exudes style, boasts top qual- distilled vodka and pure coconut waity taste and by pairing that with Ales- ter to create a refreshing and elegantly sandra's worldwide appeal, we see a simple cocktail for all to enjoy. The alvery bright future for the brand with coholic drink has successfully created this partnership." a category of its own by bridging a gap in the market through preserving the VO|CO mixes a premium triple distilled individual great tastes of two of the vodka and pure coconut water to create world's most popular beverage choica refreshing and elegantly simple cock- es, vodka and coconut water. VO|CO is tail. VO|CO is a one-of-a-kind product a one-of-a-kind product that consists that consists of all natural ingredients of all natural ingredients and requires and requires no chaser or mixer. By no chaser or mixer. bridging a gap in the market through preserving the individual great taste
VO|CO Launches A National Campaign With Supermodel Alessandra Ambrosio
The One-of-a-Kind Vodka and Coconut Water Beverage
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