H O L I DAY H O M E O W N E R S H I P | TA L K I N G B U S I N E S S
More Choice Less Sales? Too many options can actually lead to less customer satisfaction
Whether you are browsing on Amazon or
is not registered so there’s no pain and no
visiting an out of town superstore the range
incentive to take action even though the
of goods available has grown exponentially
loss may be much greater.
with large supermarkets now carrying up to 90,000 SKUs (shop keeping units).
Fortunately these principles tie in with the
This is great if you are looking for a very
way we set up the website and promote
specific item but there is often so much
our holiday properties.
choice across even basic products that the
choices which are set in stone- number of
shopper can be paralysed by indecision.
guests and dog or not but after that you
There are a few
may express a preference for a sea view, Discounters like Aldi and Lidl have been
researchers set up a stall offering shoppers
2 parking spaces or 2 bathrooms but it’s
EVERYTHING FO R T H E H O L I D AY H O ME OWNER the chance to taste a range of jams then not absolutely critical and another positive N S AalsoN D B A Ngave KS S U Rcoupon R O to Uredeem NDING Rcancel E A itSout. The big difference them&a discount factorA may but many I analysts believe
tapping into shoppers seeking better value
if they went on to buy some. At first they between us and a retailer is that we can only Shopfront on the Peninsula | Sophisticated Digital Marketing were offered 6 popular flavours to try, sell each product once per week. If you Cleaning, Linen & Changeovers Maintenance Renovations | Concierge Services then on| alternate days they&were offered off er lots of options like bed size, number of don’t have to pick between 12 types of the Callout company’s| No entireRestrictions range of 32 flavours bathrooms, view, balcony etc then choose tinfoil so just get on with their shopping 24 Hour Emergency on Owner Bookings that the limited range that they stock is
actually making shoppers happier as they
and their lives.
including unusual gourmet options. The
a specific week, the danger is that you’ll
industry with large venture backed chains
6 flavours ended up buying three times
off to another website.
producing a concise menu and many
the amount of jam, curating the choice
higher end restaurants producing a short
produced more sales.
Let us take care of all theresults work so you absolutely can enjoy your holiday home take advantage were unequivocalthe and end up with a nil result or nearly no choice therestaurant significant taxcustomers benefits ofoff running as a furnished let business. ered theit limited choice holiday of and a few of those will send your customer There’s been a similar trendof in the
As Steve Jobs famously said ‘If I’d asked accountants what they wanted they would
daily menu with just a few options for each course. There’s even a trend for special
So why is it that as a retailer or service
have said calculators with bigger buttons!’
menu nights where everybody eats the
provider of any type the temptation to add
Customers need guiding and they will
same which allows the kitchen to focus
more choice is almost overwhelming? The
actually be happier if you show confidence
on sourcing the best ingredients and
researchers in this experiment postulate
and deliver a great product.
preparing each dish correctly.
that the problem is that the choice effect
Regular readers will know that I always
your shop or sends an enquiry to your
a holiday letting agency.
being overwhelmed with choice the loss
www.rumseyofsandbanks.co.uk
a silent somebody to F Simon S E R V I C E D L E T S is F R OoneM if R U M Scomes E Yin O S ATolson N Downs B ARumsey N K ofSSandbanks,
The perfect solution for temporary accommodation from a weekend to 5 months business asking for an item that you don’t periodhave rentals | feel Broadband and then you the pain of the lostmaintenance sale. Contactincluded Simon on 01202 707357. with a bit of scienceNo andminimum I was prompted When you lose business due to customers simon@rumseyofsandbanks.co.uk to think about this by an experiment on Regular cleaning and linen change services available | Fully furnished and equipped like to see theories like this backed up
selling jam to supermarket customers. The
Rumsey of Sandbanks will tailor the experience to suit your exact needs so you can get on with the rest of your life and we can turn an awkward stop gap into a great and memorable experience.
www.rumseyofsandbanks.co.uk EVERYTHING FOR THE HOLIDAY HOME OWNER IN SANDBANKS & SURROUNDING AREAS 01202 707357
w w w. r u m s eyo f s a n d b a n k s . c o . u k | 0 1 2 0 2 70 7 3 5 7 office@rumseyofsandbanks.co.uk
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