Peter and Paul
September 2014
SIA Creative Pitch
Peter and Paul
LCA Creative Networks Identity Visuals stage 03
1
Peter and Paul
LCA – Creative Networks Stage 03
Colours – In this presentation we’ve looked at colourways. We’ve explored the colours requested but, after some thought, would like to suggest another way of approaching it. First and foremost, we now have our finished logo —
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Peter and Paul
Final logo
LCA – Creative Networks Stage 03
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Peter and Paul
Final logo lockup
LCA – Creative Networks Stage 03
4
Peter and Paul
LCA – Creative Networks Stage 03
Colourway 01 – Burgundy / light blue as requested
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Peter and Paul
Logo marque colours
LCA – Creative Networks Stage 03
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Peter and Paul
Logo marque colours
LCA – Creative Networks Stage 03
7
The best place to begin
— Leeds College of Art — Programme validated by The Open University Specialist subject strands in: Painting & printmaking / Drawing / Sculpture / Media
Leeds College of Art prospectus
BA Hons FINE ART The BA (Hons) in Fine Art involves you in a diverse, lively community of people experimenting, challenging, learning and engaged in the business of being an artist in the contemporary world. This studiobased programme is structured around a system which houses four specialist subject strands in Fine Art to enable you to experience a deeper acquisition and performance of skill in your favoured media.
Hannah Qureshi BA (Hons) Fine Art Third Year
—8—
LIFE
OF LIFE AFTER COLLEGE
AT LEEDS COLLEGE OF ART
LIFE
THE ER MEANGE OLLE C ING AFT
TUESDAYS ADVICE & A SLICE Career Track Tuesdays
Creative industry experts will facilitate these twilight sessions, which are designed to help students move into employment. Pizza, beer and soft drinks will be offered to students in return for a refundable £5 deposit, which is returned immediately after attendance at each event. These sessions are open to students at Levels 4, 5 and 6*. Sessions begin at 5.00pm and finish by 8.00pm, and will take place in Room 212. To book a place, register via Eventbrite https://ctt20142015.eventbrite.co.uk or email tom.hammond@leeds-art.ac.uk
AFWEDNESDAYS TYOU’RE ER THE BOSS Start Up Wednesdays The Start Up Wednesday programme is designed for students who want to work for themselves or have an idea or a business they want to develop as an enterprise. Expert practitioners with experience of advising creative entrepreneurs will facilitate these afternoon sessions. Refreshments will be served in return for a refundable £5 deposit, which is returned immediately after attendance at each event. These sessions are open to students at Levels 4, 5 and 6*. The sessions will run from 1.00pm – 4.00pm and take place in Room 206. To book a place, register via Eventbrite https://suw20142015.eventbrite.co.uk or email tom.hammond@leeds-art.ac.uk
E G E L L CO
Events, advice, career coaching and workshops for anyone asking the question:
WHAT NEXT AFT
ER
LIFE
UCAS code: W100 Programme Leader: Sheila Gaffney sheila.gaffney@leeds-art.ac.uk 0113 202 8000
GE
COLLE
It wasn’t until we looked at these colours alongside all the most recent work that we saw a problem. A The best place to begin
— Leeds College of Art —
UCAS code: W100
Programme validated by The Open University
Programme Leader: Sheila Gaffney
Specialist subject strands in: Painting & printmaking / Drawing / Sculpture / Media
Events, advice, career coaching and workshops for anyone asking the question:
WHAT They’re not strong enough to be recognisable as the Creative Networks programme. We feelNEXT sheila.gaffney@leeds-art.ac.uk 0113 202 8000
FTE
BA Hons FINE ART
The BA (Hons) in Fine Art involves you in a diverse, lively community of people experimenting, challenging, learning and engaged in the business of being an artist in the contemporary world. This studiobased programme is structured around a system which houses four specialist subject strands in Fine Art to enable you to experience a deeper acquisition and performance of skill in your favoured media.
you need more stand out than this so it doesn’t get lost in amongst the myriad amount of visual TUESDAYS AFWEDNESDAYS communications. TYOU’RE AFT ADVICE & ER THE ER Hannah Qureshi BA (Hons) Fine Art Third Year
—9—
THE A SLICE BOSS You need to shout louder! So... we tried this... MEAN E G E E G L L E O L C L CO ING LIFE
OF LIFE AFTER COLLEGE
Career Track Tuesdays
LIFE
Creative industry experts will facilitate these twilight sessions, which are designed to help students move into employment. Pizza, beer and soft drinks will be offered to students in return for a refundable £5 deposit, which is returned immediately after attendance at each event. These sessions are open to students at Levels 4, 5 and 6*. Sessions begin at 5.00pm and finish by 8.00pm, and will take place in Room 212. To book a place, register via Eventbrite https://ctt20142015.eventbrite.co.uk or email tom.hammond@leeds-art.ac.uk
AT LEEDS COLLEGE OF ART
Start Up Wednesdays
The Start Up Wednesday programme is designed for students who want to work for themselves or have an idea or a business they want to develop as an enterprise. Expert practitioners with experience of advising creative entrepreneurs will facilitate these afternoon sessions. Refreshments will be served in return for a refundable £5 deposit, which is returned immediately after attendance at each event. These sessions are open to students at Levels 4, 5 and 6*. The sessions will run from 1.00pm – 4.00pm and take place in Room 206. To book a place, register via Eventbrite https://suw20142015.eventbrite.co.uk or email tom.hammond@leeds-art.ac.uk
R
LIFE
Leeds College of Art prospectus
GE
COLLE
Peter and Paul
LCA – Creative Networks Stage 03
Colourway 02 – Purple pantone 266 / light blue
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Peter and Paul
Logo marque colours
LCA – Creative Networks Stage 03
11
Peter and Paul
LCA – Creative Networks Stage 03
12
Peter and Paul
LCA – Creative Networks Stage 03
13
A colour this bright gives you something that people will recognise as belonging to CN. As you said, you needed a ‘top level’ colour to brand things like online communications before and event and various things at the event. This would do that.
Possible online application
Possible T shirt application (play on Networking / working at the event!)
Net work king
Pin badge
This time when you look at it alongside the other materials you have more stand-out. CN sits as a A FTE BA related, but ‘satellite’ programme connected to theR Hons FINE ART College. The best place to begin
— Leeds College of Art —
UCAS code: W100
Programme validated by The Open University
Programme Leader: Sheila Gaffney
Specialist subject strands in: Painting & printmaking / Drawing / Sculpture / Media
sheila.gaffney@leeds-art.ac.uk 0113 202 8000
WHAT NEXT
LIFE
Leeds College of Art prospectus
Events, advice, career coaching and workshops for anyone asking the question:
GE
The BA (Hons) in Fine Art involves you in a diverse, lively community of people experimenting, challenging, learning and engaged in the business of being an artist in the contemporary world. This studiobased programme is structured around a system which houses four specialist subject strands in Fine Art to enable you to experience a deeper acquisition and performance of skill in your favoured media.
Hannah Qureshi BA (Hons) Fine Art Third Year
— 16 —
LIFE
OF LIFE AFTER COLLEGE
AT LEEDS COLLEGE OF ART
LIFE
THE ER MEANGE OLLE C ING AFT
TUESDAYS ADVICE & A SLICE Career Track Tuesdays
Creative industry experts will facilitate these twilight sessions, which are designed to help students move into employment. Pizza, beer and soft drinks will be offered to students in return for a refundable £5 deposit, which is returned immediately after attendance at each event. These sessions are open to students at Levels 4, 5 and 6*. Sessions begin at 5.00pm and finish by 8.00pm, and will take place in Room 212. To book a place, register via Eventbrite https://ctt20142015.eventbrite.co.uk or email tom.hammond@leeds-art.ac.uk
AFWEDNESDAYS TYOU’RE ER THE BOSS Start Up Wednesdays The Start Up Wednesday programme is designed for students who want to work for themselves or have an idea or a business they want to develop as an enterprise. Expert practitioners with experience of advising creative entrepreneurs will facilitate these afternoon sessions. Refreshments will be served in return for a refundable £5 deposit, which is returned immediately after attendance at each event. These sessions are open to students at Levels 4, 5 and 6*. The sessions will run from 1.00pm – 4.00pm and take place in Room 206. To book a place, register via Eventbrite https://suw20142015.eventbrite.co.uk or email tom.hammond@leeds-art.ac.uk
E G E L L CO
COLLE
The best place to begin
— Leeds College of Art — Programme validated by The Open University Specialist subject strands in: Painting & printmaking / Drawing / Sculpture / Media
Leeds College of Art prospectus
BA Hons FINE ART The BA (Hons) in Fine Art involves you in a diverse, lively community of people experimenting, challenging, learning and engaged in the business of being an artist in the contemporary world. This studiobased programme is structured around a system which houses four specialist subject strands in Fine Art to enable you to experience a deeper acquisition and performance of skill in your favoured media.
Hannah Qureshi BA (Hons) Fine Art Third Year
— 17 —
LIFE
OF LIFE AFTER COLLEGE
AT LEEDS COLLEGE OF ART
LIFE
THE ER MEANGE OLLE C ING AFT
TUESDAYS ADVICE & A SLICE Career Track Tuesdays
Creative industry experts will facilitate these twilight sessions, which are designed to help students move into employment. Pizza, beer and soft drinks will be offered to students in return for a refundable £5 deposit, which is returned immediately after attendance at each event. These sessions are open to students at Levels 4, 5 and 6*. Sessions begin at 5.00pm and finish by 8.00pm, and will take place in Room 212. To book a place, register via Eventbrite https://ctt20142015.eventbrite.co.uk or email tom.hammond@leeds-art.ac.uk
AFWEDNESDAYS TYOU’RE ER THE BOSS Start Up Wednesdays The Start Up Wednesday programme is designed for students who want to work for themselves or have an idea or a business they want to develop as an enterprise. Expert practitioners with experience of advising creative entrepreneurs will facilitate these afternoon sessions. Refreshments will be served in return for a refundable £5 deposit, which is returned immediately after attendance at each event. These sessions are open to students at Levels 4, 5 and 6*. The sessions will run from 1.00pm – 4.00pm and take place in Room 206. To book a place, register via Eventbrite https://suw20142015.eventbrite.co.uk or email tom.hammond@leeds-art.ac.uk
E G E L L CO
Events, advice, career coaching and workshops for anyone asking the question:
WHAT NEXT AFT
ER
LIFE
UCAS code: W100 Programme Leader: Sheila Gaffney sheila.gaffney@leeds-art.ac.uk 0113 202 8000
GE
COLLE
Peter and Paul
LCA – Creative Networks Stage 03
18
Working with other colours As discussed the main colourways for Creative Networks will be supported by other colours from the Leeds palette which will reflect the speaker and the image attached to that speaker.
Peter and Paul
LCA – Creative Networks Stage 01
Your thoughts?
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