Harrison Park
Extended Practice
OUGD603
Capital North
Background
Target Audience
Capital North is great economy, great transport, great education and great culture. These four strengths are evident in a number of Northern cities, making the region a credible second capital of the United Kingdom helping to redress the economic balance across the country. Partnered with London it can fight for Britain’s share of the global economy.
Investors Families Education Investors Everyday Commuters People with an interest in the North
Brief To brand the ‘Northern Powerhouse’ and create awareness of it’s many and varied attributes to the rest of the world.
Mandatory Requirements Build a brand and Identity that spans across a vast rand of products: Posters Trains Environment
01/08