Peter and Paul
September 2014
SIA Creative Pitch
Peter and Paul
LCA Creative Networks Identity Visuals stage 02
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Peter and Paul
LCA – Creative Networks Stage 01
This presentation contains a number of variants on the Creative Networks logo we proposed based on your feedback. We’re keen to keep the initial concept in tact because we feel it is the right direction and expands on the LCA main ‘corporate’ identity to give the CN programme a link back to the college in a way which benefits both parties.
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Peter and Paul
LCA – Creative Networks Stage 01
You will see a number of possible directions in amending the logo. In the interests of time, these are rough. The idea is we agree a way forward and develop the logo to a finish.
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Peter and Paul
LCA – Creative Networks Stage 01
The key points in your feedback that we have had in mind are: – Make the logo more obvious – Bring in a C and an N together – Lose the amended letters ‘r’ and ‘t’ – Explore the idea of making the marque more unified.
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Peter and Paul
LCA – Creative Networks Stage 01
Option 01 Creating a mosaic tile that references both a C and an N Most, if not all of the time you would see the ymbol with the words Creative Networks. So the first small amend is to make the C and the N evident in an abstract tile.
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Peter and Paul
Old
LCA – Creative Networks Stage 01
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Peter and Paul
Option 01A
LCA – Creative Networks Stage 01
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LCA – Creative Networks Stage 01
Peter and Paul
Option 01B
Creative Networks at Leeds College of Art
Creative Creative Networks Networks at Leeds at Leeds College College of Artof Art
Peter and Paul
LCA – Creative Networks Stage 01
Option 02 Creating a mosaic tile that references a letter C Your feedback commented on the ‘N’ being rather tenuous. It feels clearer to me if the tile references a letter C. It reflects the name being the first letter you see.
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Peter and Paul
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LCA – Creative Networks Stage 01
Option 02A & B One with different line weights and one with one continuous line weight.
Creative Creative Networks Networks at Leeds at Leeds College College of Artof Art
Creative Networks at Leeds College of Art
Peter and Paul
LCA – Creative Networks Stage 01
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Option 02C Geometric tile – less random in shape. Connecting lines infer the idea of a network.
Creative Networks at Leeds College of Art
Creativ Network
at Leeds College of Ar
Peter and Paul
LCA – Creative Networks Stage 01
Option 03 C inside the inital tile design We’ve tried a straight forward C and a ‘fractured’ C which infers the idea that the tile is 3 dimensional.
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Peter and Paul
LCA – Creative Networks Stage 01
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Option 03A
Creative Networks at Leeds College of Art
Creative Network at Leeds College of Art
Peter and Paul
LCA – Creative Networks Stage 01
Option 03B
Creative Networks
at Leeds College of Art
Creative Networks at Leeds College of Art
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Peter and Paul
LCA – Creative Networks Stage 01
Option 04 All type inside the shape
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Peter and Paul
Option 04A
LCA – Creative Networks Stage 01
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Peter and Paul
Option 04A
LCA – Creative Networks Stage 01
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Peter and Paul
LCA – Creative Networks Stage 01
Option 05 C surrounding the tile
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Peter and Paul
Option 05
at Leeds College of Art LCA – Creative Networks Stage 01
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LCA – Creative Networks Stage 01
Peter and Paul
Option 05
Creative Networks at Leeds College of Art
Creative Networks at Leeds College of Art
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at Leeds College of Art
Option 01B
at Leeds College of Art
Creative Creative Networks Networks Option 03B
Option 04
at LeedsatCollege Art Leedsof College of Art
Option 2A
at Leeds College of Art
Option 2C
Creative Networks Option 5
at Leeds College of Art
at at Leeds College of of ArtArt Leeds College