D&AD_Monotype
Vendor 30
01
D&AD_Monotype
Vendor 30
Typeface
02
Vendor 30 is a typeface created using a grid influenced by an interview conducted with a Big Issue vendor. Shapes were assigned to key words to symbolise the Big Issue on a much more personal level, these were then used to construct the grid.
D&AD_Monotype
Vendor 30
Uppercase
The Grid
Lowercase
03
Numericals
The grid is comprised of a circle within a larger circle that represents the protection Big Issue offers vendors. These circles are then set on a grid of squares that symbolise the network, structure and foundation that is provided.
D&AD_Monotype
Vendor 30
Uppercase 30°
30° Concept
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Lowercase 30°
30° features heavily as the main characteristic of the typeface throughout. The concept derives from the indentification of the interviewed vendor and the typeface name.
Both uppercase and lowercase incorporate the 30° feature in different ways. In uppercase the 30° is applied to crossbars, spines and tails. Whereas with lowercase the 30° is used to cut the end points on ascenders and descenders.
D&AD_Monotype
Vendor 30
Pangram
01
D&AD_Monotype
Vendor 30
Guidelines
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The
64mm
In The North
67mm
The typeface Vendor 30 should only be used for the Big Issue logo on the front cover. All other text should be Georgia 11pt. The logo should be centre aligned and positioned 10mm from the top of the page.
Any front cover image should have a margin of 12mm inside and outside and 20mm from the bottom. The image should always have the dimension of 185mm by 215mm (width x height). The image be duotone using: Pantone Red 032 C and Pantone Bright Red C.
D&AD_Monotype
Vendor 30
Context
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When the guidelines are followed, the front cover of The Big Issue should look as shown above.