PREPARING HOMES TO SELL QUICKLY UPDATES, STAGING & MARKETING
Instructor: Jana CE PROVIDER: HSRA Uselton INCORPORATED COURSE #: 35556
Jana Uselton Faith Family Owner Founder Educator Author Leader
• Successfully Staging since 2002 • Staged to sell over 6,000 homes • Own our Inventory • Inhouse Logistics Team • Vacant, Occupied, & Redesign • Train & Coach Home • Teach CE Classes • Manage Model My Home Outlet • Featured Staging Company for HGTV’s “Flip or Flop” Fort Worth series
PROUD MEMBER OF THE NATIONAL HOME STAGING & REDESIGN ASSOCIATION INDUSTRY BEST PRACTICES PROVEN TRAINING & RESOURCES CONTINUING EDUCATION CREDITS REFERENCE FOR REAL ESTATE INDUSTRY BEST OF THE BEST STAGING COMPANIES NATIONAL CE PROGRAM
Take-Aways / Lessons Learned STRATEGY. OPTIONS. MISCONCEPTIONS. TIPS. RESULTS. IMPLEMENTATION.
What Is Home Staging? STRATEGICDESIGN TO POSITION HOMES FORSALE
SECTION I: WHY HOME STAGING IS A MUST IN TODAY’S MARKET
Selling Strategy DIFFERENTIATE. DOMINATE. APPEAL. CONNECT.
Top 5 Results 1. SELL FASTER 2. MORE MONEY 3. LESS STRESS 4. IMPROVED REPUTATION 5. INCREASED SATISFACTION
Misconceptions
EXPENSE. HASSLE. DELAY. UNNEEDED.
SECTION II: STAGING SERVICES & TIPS FOR EVERY LISTING
Occupied Staging CONSULTS. TOUCH-UPS. ADD-ONS.
Tips for a Successful 3-4 ACTIONS PER ROOM Consultation ORDER OF IMPORTANCE ACTION LIST FOR REFERENCE SET DEADLINE
Tips for Successful Occupied Staging PRE-STAGINGServices CHECKLIST ASK KEY QUESTIONS USE TAGGING SYSTEM IMPORTANT AREAS 1ST
BEFORE • • • •
Clutter Messy No walk space Confused Purpose • Old, dirty carpet
AFTER • • • •
Replaced Carpet Decluttered Explained Rooms Open Traffic Pattern • Light & Airy • Room appears larger
Vacant Staging HIGHLIGHT. PARTIAL. FULL.
Tips for Successful Vacant Staging Services OUTSOURCE CHECK REFERENCES ASK KEY QUESTIONS PROFESSIONAL PICTURES
SECTION III: Â KEY UPDATES TO SHOW ABOVE COMPETITION
Investment Updates for Any Home
PAINT FLOORING LIGHTING COUNTERS BACKSPLASH LANDSCAPE
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
Section IV: 4 P’S OF SELLING ANY PROPERTY
PLACE
PRICE
PROMOTION
Out of the Box Marketing
Out of the Box Marketing
PRESENTATION OF THE PROPERTY
Before In-House Assessment & Occupied Staging
After In-House Assessment & Occupied Staging
Before In-House Assessment & Occupied Staging
After In-House Assessment & Occupied Staging
Choices YOU. AMATEUR. PRO.
Top 5 Tools BROCHURES. PICTURES. TESTIMONIALS. QUICK QUOTE. EVENTS.
To Confirm Class Completion: • Take a photo of the QR Code • Enter your Name, License Number, & Signature *TREC requires a signature to receive CE Credit. • Click Submit
(VALUE: $997) COST: $499
FOR REALTORS $399 With CODE: MODELMYHOME CHPA+ is the only Home Preparation Course for Expert Advisors backed by NAEA. This amazing one-day course gives you the knowledge to help your clients properly prepare their homes for the Real Estate market. The Agent Property Assessment Tool is the first of its kind and will propel you above your competition.
HSRA Affiliate Member Benefits: • • • • • • •
NEW AGENT ASSESSMENT TOOL MEMBERS ONLY FB GROUP MONTHLY TRAINING SESSION MONTHLY INDUSTRY EXPERT INTERVIEW MONTHLY TIPS EVENT DISCOUNTS ANNUAL RENEWAL $399
Course Topics: • • • •
The NEW Agent Property Assessment Tool Educating your Clients with the 4 P's The Selling Preparation Game Plan Teaming with the Best Vendors
$100 OFF Realtor Discount Code: MODELMYHOME CALL NOW 972.733.3435
KEEP ME INFORMED
SCAN, COMPLETE THE FORM, & WE WILL KEEP YOU INFORMED
 Helpful Checklists
Review My Listing Dallas Will Help You
Thank You!
Jana Uselton 855 85 STAGE info@modelmyhome.com
BEFORE & AFTER
Share your Review & win Home Staging by the Book!
BEFORE
BEFORE • • • •
Dated Bad lighting Cluttered Limits potential buyers
• • • •
AFTER
Updated New Paint New Floors Great lighting • Clean • Defined space • Appeals to
Thank You!
Thank You!
Dana Moore 855 85 STAGE info@modelmyhome.com
Dana Moore Servant’s Heart Educator Long walks Puzzles