HOME STAGING & REDESIGN ALLIANCE
Publication
MAY 2022 IMAGE COURTESY OF MODEL MY HOME
IN iTHIS ss ue
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FROM THE DESK OF JANA USELTON HSRA FOUNDER: JANA USELTON
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5 LEVELS OF INVESTMENT INTO YOUR COMPANY
HSRA FOUNDER: JANA USELTON
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WINNING IN OUR INDUSTRY HSRA MEMBERS
07
MAXIMIZING YOUR MARKETING HSRA DIGITAL DIRECTOR: JILL JOHNSON
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ARE YOU READY FOR MORE THIS YEAR? HSRA STAGING BUSINESS ADVISOR: JENNIFER GAINER
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HOW TO GET 20K VIEWS ON TIKTOK IN 30 MINUTES MMH SOCIAL MEDIA COORDINATOR: JAMAR JONES
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BOOK OF THE MONTH
HOME STAGING & REDESIGN ALLIANCE
From the desk of n o t l e s U a n a J
Welcome to this month's publication! Hi, I'm Jana with HSRA (for those who are new here) and we have been in business going on 20 years now, within our Staging and Redesign industry. Our business here in Dallas, Model My Home, has had its ups and downs, but we are finally seeing some consistency in business.
During the last couple of years, we have not only had the feast and famine months, we have also had different types of jobs and services outside our typical catalogue we have said yes to. The other obstacle has been inventory. The influx of inventory from Staged properties that would typically have renewals has been huge Now we are finding new uses, and new resources, for the inventory. We know that many of our challenges and opportunities are the same as yours. The good news is with the proper training and proper learning, we can be ready. We can be ready for the adaptation that needs to happen.
Anything that throws us off course can easily have a bounce back rate, which is what we want to do as companies. The companies that have continued the journey and continue to find new ways, to find new solutions, are the ones that are winning today. All things considered, we want to leave you guys with three things I’m personally working on in our companies, that we hope will help you as well. Number one is the importance of planning. Making a plan, sticking to that plan, knowing what is actually on the plan. We do not just let the day happen. We plan out the day.
The second thing is preparation. Taking the right steps, the actions we plan to do, and preparing to make sure that our plans actually transpire. For example, if we plan to work out in the morning, we go ahead and get the clothes ready. We don't have to think about it. We set the alarm, we make sure everything is set up for that successful plan to actually happen. And the third thing I want to leave you within this segment is the profit. The profit now becomes the incentive, it becomes the solution, right? The action we took now has produced this ‘product’ of profit. Using the example of working out; produces a product of a fit body, a clear mind, and having more energy. So all of the things that happen are results of the planning and the preparation.
It should be a profit. It should be an asset, not a liability. It should be something that improves some current state. So ask yourself, what's on the plan, and how am I preparing for this to happen and be successful? And then what's the profit? What's the result? Is it a good thing? Is it something that is achievable? Using the workout example again; if we all worked out, and we took the time to plan and prepare, and then it had a negative result on us, we probably wouldn't want to do that again. So the same thing in our company - a job comes in, what's the plan? How are we preparing for this? If we have to keep going back to a job because we forget something, or the communication isn't right. If the team is slow and they're not working together, that's gonna bleed us out in the form of money and frustration.
The profit margin is lower because we've had to put more time and attention. Think about how the lack of planning and preparation impacts your profitability. So I just want to leave you today thinking about those three things; the planning, the preparing, and the right profit. If you've got deficits somewhere, you need to go back to the plan. We need to go back to preparing, so that we can maximize the results and the profits. I am also going to put my article in video form, so you guys can see and hear the words as you read them, and actually hear me communicating this to you. We're gonna talk about the “Five Levels of Investment in Your Company” - how you can start understanding the reality of opportunity that exists in these five levels of the things
that I'm investing into really giving me a proper return on investment. We're always assessing that as business owners and leaders and HSRA is here to help you succeed with these five levels of investment into your company. Enjoy your day and remember these three things: plan, prepare, and get that right profit.
n o t l e s U a n xoxo-Ja
ARE YOU MAXIMIZING YOUR MARKETING CREATION?
“WE ARE WHAT WE REPEATEDLY DO. EXCELLENCE, THEREFORE, IS NOT AN ACT BUT A HABIT.” – ARISTOTLE
JILL JOHNSON DIGITAL DIRECTOR
Welcome to May, my friends! We are just 1 step closer to the middle of the year (how wild is that?!), which means it’s about time for a mid-year assessment of your company and where it is at when it comes to your goals and improvements you set at the beginning of the year. What better way to do a mid-year assessment than to reflect on your marketing creation and how you can make sure you are maximizing it?!
STRATEGY, PLANNING EXECUTION There are a ton of moving parts when it comes to marketing creation - from the strategy and planning, to the execution and implementation, to the analysis and optimization. It can be easy to get lost in all of the steps and processes, so today I want to talk about a few key tips for making sure you are maximizing your marketing creation. Number 1: First and foremost is planning. Whether this means sitting down with your team to start drafting out a strategy or mapping out a content calendar, it's important to be prepared before you actually start creating marketing materials. When you take the time upfront to plan things out and make sure everyone is on board with what needs to be done and when it should happen, this will save you tons of time and frustration in the long run. Plus, having everything written down whether that's in a project
management software, like Trello, or just something simple like Google docs - can help ensure nothing falls through the cracks or gets lost. In our Trello board, our whole team is added to it because everyone plays a role in marketing, someway, somehow. For example, our video editor doesn’t necessarily implement getting the
marketing materials out, nor does he really plan what goes out, however, he is a very crucial part when it comes to needing certain
videos for certain promotionsposts, etc. There are other planning tools out there where you can include your teams, so take a peak at those as well!
Number 2: In that board, you will need to have separate categories for the different ways you market. An example of this would be your email campaigns, ad campaigns, text campaigns, YouTube marketing, etc. Think through the ways you market to your clients and create separate categories from that. In each category, you will have separate cards (if you’re using Trello) or separate subcategories where you will put exactly what it is that you will be marketing. For example, if you have your email campaign category, what is it that you are marketing in that email campaign, and then keep going layers deep. We like to do an entire month’s worth of content when we set this up. Number 3: Now that you have your board outlined and all of your plans for the month, it’s now time for creating your actual content with copy and graphics.
Jasper.ai will be your GO TO when it comes to creating copy that will draw attention to your product by using the correct verbiage that is eye-catching and pulling. This tool has been such a help especially when it comes to Virtual Assistant's help with the creating and content building. Overall, this is a really simple and fun thing to implement to increase your marketing plan strategies.
-Jill
5
LEVELS OF INVESTMENT INTO YOUR COMPANY PUSH PLAY -->
Welcome to this month's interactive article. We want this to be something that you can take with you; something you can listen to again. We are also providing you the article in written form if that is your preference
I'm going to talk to you today about the five levels of investment in your company; What you can do to actually see the profit and know all your efforts are not in vain. If you listen to my “From the Desk of” article at the beginning of the publication, I talk about planning and preparing to see the right profits. Be sure you listen to that. This article will dovetail off of that. We are looking at the five levels of investment within your company. Investment means that I am putting something in to get a return, and the return is bigger than the initial deposit. So you have a deposit. It is appreciated with recurring interest, creating a ripple effect of positive income. Ideally, this is passive income and continues to produce a profit. That’s the best kind by the way because it means you're not having to continuously put in investment. You didn't invest any time or effort, and it continues to have a return.
PEOPLE So let's think about that and take the same analogy within our company. Number one, the first level of investment that every single one of us should make is in people. The first person is you; you are people.
You're probably the first team you hired - it was/is you, and that's a really good team. If somebody gets out of line, then we're having a mirror meeting. And we're going to make sure that everyone is back in order so we can continue to reinvest in our company. So first is people; you invest in yourself and people, and if your company is healthy, it should grow. It should grow beyond your ability to do everything for that company. All of a sudden we need team members, right? HSRA is here, we exist to help you attract the right team, grow the right team, and train the right team to limit challenges. We don't have liabilities. We have assets. Our teams should always be asset producers because they are assets themselves.
PROFIT CENTERS
Next is going to be your profit centers. The profit centers are your services and products. What are people exchanging funds/money for, in order for service to happen, for products to happen? First, you've got to evaluate which of your products and services are the most profitable.
Okay, so what is profit? You have incurred expenses to produce that product or service. Once those expenses are paid from the total received from your client, whatever is leftover creates your profit.
Write down all your services. Write them down, and find out - how many services did we do year-to-date? How much did clients pay for them? What is the law of averages? If you had 50 services, how many business days did it take us to actually complete the work? And then of course, what was our profit? How much did it cost us? Do the law of averages to determine what the “true profit” was on each service or product.
You have to also ask how long did it take us to achieve that profit? Consider a service with 25% monetary profit, but it took a lot of people, frustration, and time. There you have a “click and pay” service with 22% profit, but it was totally automated and simple. Well, we might want to focus on the 22%. Why? Because it's automated. Not all profit is equal. You have to look at the time that it took to achieve that profit.
Do the homework, and then compare and contrast all of the products and services based on that data. If you're saying “I can't compare one service to another”, could you do the law of averages? Put them all together, divide by the total number and get that average.
forward. It doesn't mean we say no to every job but we know where we’re focusing our efforts and our resources service for you. All things considered, right? And that is going to tell you where to move forward. It doesn't mean we say no to every job but we know where we’re focusing our efforts and our resources. So you can say, “Wow, our vacant service average profit, all things considered with services at $3,700 or $5,200, is $1,500”. You can kind of assess there as well but this will help you figure the cost of that average. If you see it is costing you $1,200 to complete a $1,500 service, there is an issue. You don't truly have a lot of profit on that, right? Complete this exercise, and it will show you some things. Focus on the top one, then the top two, and maybe the top three services that are the most profitable service for you. All things considered, right? And that is going to tell you where to move .
PROCESSES PROCEDURES AND POLICIES The third level of investment for your company is your processes, procedures, and policies. It can take you time, energy, and effort to come up with the processes and procedures, and to set the policies - that is why it is an investment. So, how do we see the difference or the profit here? The processes and procedures are going to be department and person
related; to what they actually do - the day-to-day tactical things. Your policies are like the 30,000 ft. view of the company; these are the things that make up your culture and are the “non-negotiables”. For instance, you've got to set your policy for things like time off from work. It is an investment to create that policy, but it has a great ROI. People can go there quickly, have communication, and your company can plan to make sure you are covered when that person takes off.
LOCATION, LOCATION, LOCATION! Places are the next investment. If the area you serve is the wrong place, you have an issue. I will give you an example: One of our mentors, Michael Reese, began selling Real Estate in a suburb of the Dallas Metroplex, The Colony. The average income was $200,000. Let's just say that was a total income, maybe $50,000 or $100,000 was the annual net income of a household. Now, he could go five miles over to another city, Frisco, where the
the average income was tripled. So, by traveling five miles over, he could do the same work to get a listing, to close, negotiate, all those things. He just pivoted places. Sometimes the area you're serving is not serving you. By pivoting to another area of focus, you can bring more money in the door. For instance, where do you currently have your warehouse? Maybe you need to move to another location with more traffic? Location, location, location. You're like, “Jana, nobody's coming in and shopping.” But could you add another profit center where you could have a little bit of a showroom, a sample, to get traffic in the door, and then you can upsell them into the other services? All things considered, what is right for us? So places are the fourth level of investment your company needs to look at.
WHO ARE YOU PARTNERING WITH? The next and final thing that I'm going to focus on today is your partners. Whom are you partnering with? Now, you may own 100% of your business, but let me ask, are your teammates partners? Absolutely. They can be profit partners, rev-share partners, they could share in commissions, and so forth. They're partners because they're bringing in business to that company. There are affiliate partners; for instance, they have a flooring company and anybody that needs Staging, they give you a referral, and as their affiliate partner, you're exchanging references for them. Someone needs a flooring service, and you are saying “Oh, by the way, I have someone and I trust them because we've used them as well.” Then, of course, you could have partners in Real Estate and Investing, and you want to go in and buy a deal together to share the partnerships.
Then, of course, you could have partners in Real Estate and Investing, and you want to go in and buy a deal together to share the partnerships. You want to syndicate. You want to have silent partners and general partners - those are the things that really start bringing in that passive income or active income, by creating multiple streams coming in.
No longer are you a one-person show. The partnership has layers and has a ripple effect as well. What a great business when referrals just continue to come in from those relationships that you have built. And there is some kind of reciprocity, What is the thank you? How are you honoring them for those referrals? There needs to primarily be a monetary exchange, not only a thank you. You start with the thank you, you could add a gift, but you can end with some revenue share and that's going to really get dollars in the door for your company, as well as theirs. To wrap it up, the five levels of investment into your company, starting with people.
Whom does it start with? You. And then, of course, we're going to talk about our profit centers; assessing the services and products we have, and discovering which ones are the most profitable, with the easiest road to duplicated revenue. We're going to focus on one or two, perhaps up to three main things to bring in profits. Then we have our processes, our procedures that are specific to the
department and position. The policies are specific to the company that impacts everyone. The fourth level of investment for your company, is the places. What places are you serving? What places does your company exist and how do you expand? You want to be everywhere, right? Be everywhere to the people that you serve, so they can't ignore you. Your brand is literally on your trucks, which are everywhere. They can see your faces everywhere on Social Media, so your team is everywhere. The “wow factor” of the results from your service is everywhere, and people are also driving by your location. That is a killer company when they are “all things everywhere”, and people cannot ignore them. And then fifth is your partners. Build the local partners, build people in your community that is invested in reciprocity, with a fair exchange. Many times that is a monetary exchange, and you’ve gotta be legal about it, but build those partners.
See yourself not just as a Staging company, but as a Real Estate company. This is a Real Estate Services company. Have some investments into Real Estate, create passive income with partners, and get in the game.
When you get all five of these levels of investments working well in your company, you can't fail because this is firing on all cylinders, right? This is our advice to you - reassess your levels of investment; what's working, what's not working, and build, build, build. Build yourself, build your team, build your profit centers, build your processes and procedures and policies, build the places that you serve, and build your partner network. We hope you've enjoyed this training and we will see you guys on the next one.
n o t l e s U a n Ja
NEW IN 2022
MASTERMIND | SEATTLE, WA | APRIL 2022
Attending the Business Leadership Mastermind session on Logistics was an absolute GAME CHANGER! I've been in business for 6 years and I thought I had it all figured out. Boy was I wrong. Sitting around a table collaborating with other stagers and sharing our successes and our struggles was one of the
most valuable tools I could have ever equipped myself with. I left the mastermind with a theme for my business: Define, Refine & Streamline. While we do have some great processes
already, there are some roles that can use better definition.
There
are
processes
that
can
certainly refinement
use and
some I've
challenged each employee
Shawn Varwig, Owner Judson Roy Home Staging & Interior Design
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things easier, faster and
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more profitable.
session! Thank you HSRA.
Hi I’m Deborah Plowden, the owner of Debonair Home
Staging
&
ReDesign. I am elated that I had an opportunity to
attend
the
HSRA
Logistics Mastermind in Seattle, Washington on April 30th.
Currently, in my business model, I am using third-party logistics personnel and during this mastermind, we were given a hands-on exercise that will help me to determine when it will be profitable for me to move from third-party logistics to in-house logistics. (Jana was good at making us get pen to paper and numbers on our paper so that we can crunch the numbers and see where it would make sense for us as an individual business to become more profitable with in-house logistics.) There was so much I learned from how to build a Logistics team
to
what
personality
types
to
look
for
when
building a logistics team. I learned what skill sets and processes
I
will
need
to
develop and mold within my Logistics team in order to protect our clients and our company. Not only was this mastermind a great classroom teaching experience, but gleaning
from
other
owners
business
and
other
businesses’ logistics teams that were present was invaluable for me! The exchange of ideas and the sharing of different ways each
company
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GROWTH GDP | MENTORSHIP Experience the Growth Development Program with daily mentorship and Squad placement. INCLUDES: Coach & Private Group shared with up to 10 Business Owners.
ISSUE 192
MY BUSINESS GREW
HANA LATYN | EURO STAGING
MY BUSINESS GREW
MELISSA MANNING | HEARTLAND REVEAL
MY BUSINESS GREW
ASHLEY CHERRY | STAGING THE NEST
MY TEAM GREW
JEANNE WESTMORELAND | CLASSIC STAGING
MY BUSINESS GREW
JILL JOHNS | TRANSFORMATION BY JILL
180%
100% 50%
The GDP program gave me all of the tools and confidence to launch my business. The continued support from HSRA and from my peers has been crucial.
Completing and implementing GDP has been such a huge benefit for my company and our team. We bonded as a team, learned and implemented best practices per department, and our team members not only improved but began owning their department and became truly accountable! DESIGNER SONYA BUNGGI
30%
COPYRIGHT ©2022
50%
GDP has turned around not only my business performance but also helped me to be a better leader to my team. I highly recommend this program to anyone who wants to improve performance on all levels of home staging business.
I absolutely believe that the GDP program was fantastic for our team. GDP helped us re-examine so many different aspects of our business and were able to grow together as a whole unit instead of as individual people. I absolutely recommend the GDP program to every one of our colleagues.
The growth development program was such a great educational tool for me and my team. We were able to tighten up administrative processes and procedures, educate our team on specific skills and duties, while giving me a bigger vision to look forward to.
HOME STAGING & REDESIGN ALLIANCE
JENNIFER GAINER
staging buisness advisor
ARE YOU READY FOR MORE VALUE? Have you ever wondered what life would be like if you were more organized, had a more efficient team, or had more stability in your company's processes and procedures? Whether you’re a Home Staging, ReDesign, Investor, or other types of the owner, being disorganized in your business can be costly and frustrating. And yet, many entrepreneurs still don’t put in place the systems they need to succeed.
HOME STAGING & REDESIGN ALLIANCE
If you're like most Home Staging and ReDesign business owners, you've probably found yourself recently struggling to increase sales, marketing, and operational effectiveness. It can be tough to know where to start or what to do to take your company to the next level. The good news is there are some simple steps you can take. You have already taken one of the best steps you can to increase profitability and productivity - aligning with like-minded people. As Jana always reminds us, there is “power in proximity, and in association”. Whom we spend time with, and whom we allow to influence us - directly and indirectly, makes a huge difference in our lives and in our business. At HSRA, we have worked hard to provide all the tools you need to excel, and we are excited to launch our newest product. We believe it will benefit you and our industry overall. The Business Builder Plan is designed to help businesses thrive, and set some standards in an unregulated industry. This plan offers 16 hours of Continuing Education through four live virtual classes, covering topics such as creating an active business plan, setting goals, establishing the company vision, ensuring safe and productive operations, and building a rockstar sales and marketing team. Business owners will be able to bust the glass ceiling and soar to new heights of success and growth!
HOME STAGING & REDESIGN ALLIANCE
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HOME STAGING & REDESIGN ALLIANCE
We truly hope you will take advantage of this newest benefit of membership within HSRA! Our first class, Business Building - The Foundation, is being offered as a virtual livestream on May 18th from 9a-1p. Don’t miss it!!
- Jennifer Gainer
What does it mean to be winning in the Home Staging Industry?
I think we can all agree that the Home Staging Business has changed over the last few years
This month we are highlighting a few of our HSRA Members and how they are winning in life and in
Celebrating our Wins
NEW IN 2022
Winning in Home Staging
business!
We want to hear your story! If you currently have a win you would like to share email your story below. Reach out to info@myhsra.com
Deborah Plowden
Debonair Home Staging & Redesign
Shout out to Deborah! Not only has she joined our XL Growth Membership, showing up for every training session, she has also been in the room at masterminds and other networking events, and just recently brought on
her first team member in a satellite office, expanding her service territory as well as her company! This girl is on FIRE!! Just know - nothing is impossible for those who believe - and those who show up! Deborah continues to show up for herself and her business, and is experiencing rewards for the labor! Way to go, Deborah! - we are so incredibly proud of you, and blessed to have you as a member of our HSRA family!
Lorelie Brown
Showhomes Charleston
Who just recently completed a Stage for a property priced at $10 million?? This girl!!
Lorelie and her team completed this massive job, and are on the hunt for more like it! On a personal level, she just gained a new daughter-in-love at the end of March, celebrating the marriage of her son! As a proud mama myself, I know this is such a special time in life!! Regardless of market inventory, this team is pressing on with ‘out of the box’ thinking - setting up a store to purge older inventory and also begin selling new items. Thank you Lorelie, for being an example of perseverance and creativity, and can’t wait to hear about your next huge service!
Where to start with this amazing team?!?! They just completed a whole series of incredible services, including Short-Term Rental setups, design projects, and TEN back to back staging/destaging services for a local builder! WOW!! They were able to complete all of this, even with limited staff, as a lead logistics member was out sick. This is proof of what a well-trained and dedicated team can pull off together, and evidence of exemplary ownership and training on Adriana’s part!
BEST TEAM EVER!
Adriana Torres Stage & Amaze
Growth is so exciting to see, and we could not be more proud of Adriana and her team! Thank you for being rockstars in the Staging industry, and amazing representation of the teaching and training within HSRA!! We are blessed to have you as part of our family :)
e i l u J & n n A a g o l o o n r a a t t CStaged to Sell Cha Shout out to Carol Ann and Julie of Staged to Sell Chattanooga!! They just recently completed a Short-Term Rental service, and are in the process of setting up for another investor creating an amazing space for their $2 Million property!!
STR is an AMAZING stream of revenue, and we are so excited for these ladies and the growth they are experiencing in this area! Like many of us, they are seeing a bit of a slow down in the traditional “staging services”, but they are gaining ground in this new arena. In fact, it is one of the things that made April amazing for them! Way to go ladies!! So proud of you and the strides you are making in uncharted territories! You are doing amazing, and we are so proud to have you as part of the HSRA family!! You are an inspiration to the rest of us!!
Pat Shankle
Georgia Home Staging
Are you looking for some inspiration in your Home Staging and ReDesign business? Pat is your resource!! Her company, Georgia Home Staging, is being featured on an upcoming episode of Hometown Kickstart which airs on May 22nd, as well as Flip or Flop Atlanta, Sell This House in Atlanta, Ty Breaker, and Rock the Blok season 2. Congrats to her and the team for being part of so many media outlets, and representing our industry so well! They have also just started working on a STR project, and getting quick turnover on several of the luxury listings they have Staged.
Way to represent the Staging and ReDesign industry, Pat! Thank you for being a trailblazer and for being willing to share your success with us :) We are so thankful to have you as part of our HSRA family!
Sueann Badillo Moxie Design Group
Do you remember that amazing feeling when you brought on your first team member? Well send all the love and congratulations to Sueann, who just officially hired her first design assistant! What started out as an internship has become an official business growth move, and we could not be more thrilled for Sueann and her team! Perhaps you have not been able to make that move to hire yet, and are still wearing ALL.THE.HATS.
z a i D a l l e i r b a G
It is ok! We are here for you at every stage, and one day we will be shouting you out as well! Sueann, along with all our members at HSRA, believe in the beauty of teamwork, collaboration, and the power of association! We love our family of Staging and ReDesign, Real Estate, and Investor companies who are growing daily together, and celebrating each other's wins along the way!
Way to go Sueann, and best wishes to you and your expanding team!!
multiple STR properties are set up in and around the mountains of North Carolina and Savannah, GA, this is going to add to the growth of their portfolio!
a n a i t a T & a n a i Tat TNT Staging
What would you do with 36,000 square feet of expandable space for your Home Staging and ReDesign company? Would you rent some out? Would you open a store? Would you set up a bedroom lol? Well, these ladies are about to find out, having just gone under contract for such a space in Charlotte, NC! No strangers to investment properties, with their
Give it up for these rockstar businesswomen, who are not only killing it in the realm of vacant and occupied Staging but are also amazing hosts and designers for Short Term Rental. We are so incredibly proud of you ladies, and cannot wait to see the results of this latest endeavor! Your business is a house built with a glass ceiling for sure, and the possibilities are limitless!! Thanks for spurring us on to greater heights!
HOW TO REACH 20K
ON TIKTOK IN 30 MINUTES OR LESS No, the clickbait.
Jamar Jones
Social Media Specialist
title
is
not
Yes, we did reach 20,000 people with 30 minutes of labor work. And yes you can too with the tips listed in this article!
With TikTok being the newest social media platform everyone is on, it’s imperative to utilize the platform for marketing your company, staying with the times, and most importantly staying relevant as a business. Between the ever-changing algorithm and the new trends that surface daily, it can be hard to try and find @reallygreatsite your footing on the app. But, follow the steps listed in this article, and you can achieve positive progress with growing your business or personal brand on TikTok. First, begin with declaring the niche of your business. Our niche for example is Home Staging. Begin by searching your niche on TikTok, studying how people in your business niche are utilizing the platforms.
Make a list of four different video styles you see. Now make videos inspired by those you listed. The keyword is “Inspired by”! We do not want to copy or plagiarize material, we want to use those video styles as inspiration and make them our own.
Next, we’ll refer to video styles as “buckets”. Now that we have the four “buckets” of material we want to move forward with, we will plan to make two videos a day catered to each bucket. That will come out to eight videos a day. This may seem like a lot but it’ll be up to you to find your own customized efficient workflow. For us it takes @ twenty r e a l l y g rminutes e a t s i t e of recording and ten minutes of editing to have eight videos in a day. The next task is to continue this workflow until you see the trends of your audience. Which videos perform better than the other? Which videos don’t perform well? Then move and adjust accordingly, keeping only the best performing content “buckets”. With quality content, consistency, and studying your niche on TikTok, eventually, you will hit the “For You Page (#FYP)”
Once this happens, rinse and repeat that same video! Use the clips you used in that video and repurpose them. Use different sounds and put the clips of the video in different orders but maintain the same gist of the video that hit the for you page. You should then have the audience reach numbers such as the ones we’ve hit here at our company. Repurpose this same video in different combinations, but then begin to add in 3 different “buckets” alongside it. Then repeat the process until you are repurposing 4 “buckets” of content that are all different combinations of a video that at one point hit the for you page. I hope this helps you perform to your highest ability and takes your business brand to the next level.
JamarJones
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