Keep Your Digital Marketing Thingmajig Humming. Have you ever had that unforgettable
Why looks matter
date where everything was perfect?
No one wants to look shabby in front
Maybe the stars were out, and the
of visitors. You want to look well put
night
was
together. That is web aesthetics, the
dreamy. The words heard and spoken
confluence of color, font, and design
were just memorable.
elements
was
warm.
Your
date
experience
that in
affect your
the
user
website.
Come down to earth, honey. It never
Professional aesthetics will make your
happens, but the experience of a first-
website very appealing to visitors. They
time visitor on your website should
will stay on-site longer and increase
feel like that date -- albeit with your
the chances of discovering the relevant
digital persona.
details of your staging business. You want to engage with them, hence the
Like any date, perfection is the goal
term engagement (frequently used in
because you want the "getting to
digital marketing).
know you" phase to end with getting a lead. On the web, like in real life --
Design and color.
looks matter, and words are far-
So let's talk colors and brands. Most of
reaching.
us associate a brand with color.
