Branding and Cows by Hugh Adams

Branding and Cows

by AB3 Design

Visually communicating corporate personality

Branding and Cows Visually communicating corporate personality Every company has an aspiration, a sense of purpose, a desire to succeed. Behind every company, event or product, ambitious people drive and control commercial objectives. By doing so, they mould, create and evoke corporate personality. ‘Branding’ is a word that, these days, appears to have disparate meaning. Designers may talk of a company ‘brand’ when referring to a logotype, symbol, marque, roundel or corporate image. Retailers may refer to a packet of cornflakes, a tube of toothpaste or a can of cola as a specific ‘brand’. A car manufacturer or airline may have a perceived ‘brand’ which, for better or worse, is exemplified by its workforce and performance. Despite the varying interpretations, we define a ‘brand’ as something that reflects the ethos and integrity of a company, its people, products and services. As designers, our objective is to visually portray these characteristics as a public face. Before we can visually communicate brand values, we need to analyse the company or product in relation to marketing objectives and projected audience. Only then can we determine the communication requirements and conceive an arresting visual solution. The purpose of this brochure is to portray some of our creative visual identity solutions and to show the thought processes involved when we conceive, design and implement brand values as a result of realising client objectives...even when it involves a herd of cows.

by AB3 Design

Branding an international conference Visually presenting a framework for creative, innovative, practical dialogue

Branding an international conference ‘Children of Conflict’ was an innovative conference bringing together global best practice and world experts to tackle the growing crisis in youth education and unemployment. It aim was to make a positive, practical and measurable impact on resolving the NEET crisis (young people not in education, employment or training). The conference had a strong international focus, drawing on delegates from Gaza, Israel, Japan, Africa and the USA. Background The NEET problem is a global one but has especial resonance in societies emerging from conflict. Conflict has long lasting negative effects on children and young people who often leave school with no employment, education or training. They therefore enjoy no peace dividend, and drift into economic inactivity, unemployment and crime, or worse still become vulnerable to extremism. The focus was on practical solutions to real problems, involving policy-makers and representatives of front line community organisations from all over the world.

Conference objectives The conference aimed to study this phenomenon and how it could be resolved through direct intervention with NEETS. It also aimed to address an important challenge for all We sought a communities: breaking this symbolic visual cycle through early intervention solution that with young children. Thus, suggested Belfast provided a fascinating backdrop to discuss this universal urgency and issue which can have critical intervention. consequences for regions emerging from conflict, as well as countries in economic crisis and recovering from recession. Our concept The challenge in conceiving a visual concept for the Children of Conflict branding, was to produce a visually striking identity which was sympathetic to the sensitive subject matter. The identity also had to reflect the creative aspect of the conference’s innovational structure. Our solution for the logo was to utilise the two ‘C’s in the conference title as a visual representation of two sides coming together: merging, discussing, solving. The top circle completes the main symbolic reference to a child reaching out. Colours are modern and optimistic and typography is simple, yet determined. A background of lively, colourful brush strokes was introduced to provide impact for use as a backdrop to the main stage as well as for display posters and banners. The backdrop represents creativity and innovation.

Actor Dan Gordon speaking at the Children of Conflict conference.

The two â&#x20AC;&#x2DC;Câ&#x20AC;&#x2122;s in the conference title are designed to be a visual representation of two sides coming together: merging, discussing, solving. The top circle completes the main symbolic reference to a child reaching out.

Solving the global NEET crisis International Conference 26thâ&#x20AC;&#x201C;28th March 2012, Belfast, Northern Ireland Children of Conflict is an innovative conference bringing together global best practice and findings and world experts to tackle the growing crisis in youth education and unemployment

www.childrenofconflict2012.org A background of lively, colourful brush strokes was introduced to provide impact to the conference for use as a backdrop to the main stage. B

CHILDREN of CONFLICT

Solving the global NEET crisis International Conference International Conference 26thâ&#x20AC;&#x201C;28th March 2012 2021 Europa Hotel, Belfast Europa Belfast Northern Ireland

The background represents the strong creative and innovational aspects of the conference and was also applied to large format display posters and banners.

The Children of Conflict conference website was designed to project positive, innovative and creative values: www.childrenofconflict2012.org

Programme Tuesday 27th March 2012

8.30 – 9.15

Morning refreshments

9.15 – 10.00

Professor Stuart Shanker: “Development of Self-Regulation” (introduced by Siobhan Fitzpatrick, Early Years), followed by Q&A

2.00 – 3.00

10.00 – 10.45

3.00 – 4.30

2. Children of Conflict International Panel, chaired by Siobhan Fitzpatrick 3. The Road to Employment – “Unlocking Potential: Employability and Entrepreneurship” with Invest NI, Include Youth and Prince’s Trust NI

This presentation will trace the social and economic implications of literacy learning and will consider what is needed both to improve literacy for “children in conflict” and to ensure that this improved literacy has the desirable social benefits in terms of breaking down isolation, sectarianism, and disaffection that plague youth

Dr David Armstrong: ‘A Lost Generation? Creating a better future for young people not in education, employment or training’ Dr Armstrong will present PwC’s analysis of the causes of the problem and what we can do about it. This talk will form the basis of PwC’s NI Futures briefing paper, which will be distributed to delegates at the conference.

11.45 – 12.30

Rehabilitation not Incarceration: Gary Alcock, Governing Governor of Hydebank Wood Young Offenders Centre and Dan Gordon, Prison Arts Programme Governor Gary Alcock will describe the regime at Hydebank Wood Young Offenders Centre and explain the rehabilitation work that goes on there. Following this, accomplished actor Dan Gordon will explore the role of arts in rehabilitation and in helping young people to understand their true potential.

12.30 – 1.00

Chief Constable Matt Baggott: How we are engaging with the young, the police and its role with youth and communities.

1.00 – 2.00

LUNCH

C H I L D R E N o f C O N F L I C T Solving the global NEET crisis PAG E 8

4. Gems NI, The Bytes Project and New Life Counselling: The importance of maintaining good mental health and wellbeing 4.30 - 5.00

Refreshments

11.15 – 11.45

Parallel Sessions – 1. “Ready to learn”: Case study with Professor Tim Shanahan and Barnardo’s and Opportunity Youth: Switch Onto Employment programme

Professor Tim Shanahan: “Literacy Learning and Social Wellbeing” (introduced by Lynda Wilson, Barnardo’s) followed by Q&A

10.45 – 11.15

Shadd Maruna: young offenders rehabilitation (introduced by Breidge Gadd) followed by Q&A Professor Shadd Maruna is the Director of the Institute of Criminology and Criminal Justice at Queen’s University Belfast. His presentation will cover understanding public opinion about young people, including the scientifically unfounded widespread belief that young people today are “worse than ever” and unlikely to grow out of delinquent behaviour, unfounded fears of youths, and how beliefs about the permanence of criminality across the life course are the best predictors of “punitive” attitudes about crime.

Recent advances in developmental neuroscience are dramatically altering attitudes towards the possibility of maximizing the educational potential of every child. Scientists now understand that the better a child can self-regulate, the better they can rise to the challenge of mastering ever more complex skills and concepts. But what exactly is self-regulation, and why is it so important for learning? Dr Shanker will talk about the nature of self-regulation; the experiences that promote the development of self-regulation and the factors that can impede its development; and what parents or teachers can do to enhance the self-regulation of each and every child.

Wrap up for the day and introduction to the next day.

There will also be a parallel Youth Conference taking place on Tuesday that will integrate with the full conference on Wednesday. This will involve practical workshops with young people and will provide an opportunity for young people to share their experiences and thoughts on how to address the youth unemployment crisis.

Youth Conference Tuesday 27th March 2012 10.00am – 12.30pm

de Bono Foundation (Nigel Newman ): Creative workshop, using de Bono techniques. This will involve approximately 30 young people who are not in education, employment or training.

12.30 pm – 1.00pm

DEL Careers’ Advice for delegates

1.00pm --1.30pm

Lunch

1.30pm – 3.00pm

Mock interview sessions for young people. The young people will be given one of three interview scenarios to prepare for, with the help of DEL advisors. A team of three to five senior executives will then interview candidates and both they and the advisors will provide feedback. DEL Careers’ advisors will offer mentoring services to those young people taking part, going forward. At 3pm the young people will have the opportunity to go along to the parallel session on entrepreneurship which will led by the Prince’s Trust, Invest NI and Include Youth.

PAG E 9

Welcome to the Children of Conflict Conference at the Europa Hotel. The purpose of this unique event is to explore how we can offer better opportunities to young people so that they can make the most of their lives. Youth unemployment is growing everywhere and is blighting the hopes and aspirations of so many. This conference will look at the issue holistically and attempt to synthesise learnings from a range of different disciplines We have economists, youth workers, criminologists, early years practitioners and academics, prison staff and our own Chief Constable adding their voices to the debate. There are representatives from across the world, several of them from other conflict and post conflict regions. We have employers, mental health experts and educationists. This is a complex issue which requires a multi-disciplinary approach for its resolution and it is exciting to see so many delegates and speakers from such disparate backgrounds. We have also ensured that the voices of young people are heard as well. On Tuesday Nigel Newman from the Edward de Bono foundation will be facilitating a workshop with a group of young people currently not in employment. Their insights will be shared with us on the final day of the conference. I sincerely hope that everyone who attends gains fresh insight into the issues we discuss, forges strong collaborative relationships with other delegates and emerges energised and inspired to help continue to make a difference to young people. It’s never been more important.

Nick Garbutt Managing Director, Asitis Consulting

PAG E 2

PAG E 3

The background is adapted as a graphic device for use on literature, including the conference Programme of Events.

Branding a student living experience Portraying a quality lifestyle for UK-wide student halls of residence

Branding a UK-wide student living experience Liberty Living plc is the UK’s fastest-growing provider of large-scale student accommodation, providing modern, stylish and affordable living within exciting and progressive learning environments.

reflected a dynamic and quality living experience. As a company, it also had to project determined values to potential investors. At the time of briefing, the company was two years old and was simply called ‘Liberty’.

Managing approximately 15,000 beds in seventeen cities across England, Scotland and Wales, Liberty Living is the UK’s second largest provider, with student demand for accommodation increasing rapidly.

Our concept From the outset, we wanted the new company image to emphasise a quality, vibrant student lifestyle. Photography of students in residence was paramount to portraying an exciting student environment.

Background ‘Liberty’ is a fast-developing and successful operation. However, with no visual identity and little marketing material, it needed to portray its superb accommodation and facilities to students and universities in a way that

Our very first suggestion was to call the company Liberty Living, with a stipulation that the words ‘for students’ should appear beneath the newly devised logo.

For students to enjoy the quality, dynamic lifestyle experience, they needed to have a sense of belonging to the brand.

Strong condensed sans-serif typography was suggested for the name ‘Liberty’, complemented by a contemporary script styling for ‘Living’. With several residences throughout the UK, this solution allowed a generic styling for local property names, eg: Liberty Court Manchester, Liberty Hall Leeds, etc., enhancing the overall company visual identity. Marketing literature was produced for individual residences and corporate identity guidelines were created for future implementation. The website (a key marketing tool), adopts a design approach that presents content and funcionality in a spirited and user-friendly way. Animated sequence for the digital advertising campaign in London.

We wanted to project Liberty Living as a reputable, forward-thinking company as well as a leading provider of a quality student lifestyle experience.

The contemporary script style lettering of the main logo provides a flexible styling when applied to each city location, strengthening Liberty Livingâ&#x20AC;&#x2122;s regional identity as well as the overall corporate image.

Digital mediums were key to student interaction through social media networks, blogs and forums, where the students themselves further enhance Liberty Livingâ&#x20AC;&#x2122;s lifestyle brand.

Branding a parade of cows

Introducing the worldâ&#x20AC;&#x2122;s largest public art event to a regional community

Branding a parade of cows CowParade© is the largest and most popular public art event in the world. It features life-size reinforced fibreglass cows that are painted by local artists and community groups, sponsored by local businesses, and displayed throughout streets, parks, and other public places. It has taken place in South America, Asia, Europe and the USA. CowParade© came to Northern Ireland in 2012 promising a festival of fun, art and creativity across both communities and was spread throughout the whole region. Introducing CowParade© to Northern Ireland At a time of peace and reconciliation in a previously troubled Province, the branding story of CowParadeNI began by confronting and unlocking political stigma. By addressing previously contentious issues in a light-hearted manner, the potential for creativity and humour offered by hosting a parade of cows was introduced to decisionmakers and community leaders.

The ‘Free Derry’ wall (a significant landmark in the history of The Troubles), was used as a focal point for presenting the fun side of CowParade©, serving as a curtain-raiser to the main event. Cultural heritage and famous landmarks were used to continue this introductory theme to CowParade© for Northern Ireland: a playful yet sometimes audacious way of setting the scene for this wonderful quirky outdoor public art event.

We wanted CowParade© to be appreciated as an event that encouraged integration and created public emotional attachment to the exhibits.

Our concept We wrote down several keywords that we thought best described what CowParade© would mean to Northern Ireland. These included: quirky; creative; culture; carnival and community. In our search for a theme that would visually project the multiple ingredients of CowParade©, we researched Victorian ephemera – including circus imagery – and deemed it to be outrageous, arresting and unusual. Perfect for introducing a parade of arty cows to Northern Ireland! We began integrating graphic elements and constructing illustration-style collages, mingling colourful cows and comical Victorian characters with an outlandish sense of humour. The result was a lively graphic styling that portrays the CowParadeNI brand: a colourful extravaganza of quirkiness and creativity, evoking the key aspects of this wonderfully zany event.

Confronting and unlocking political stigma with an audacious sense of humour.

HELLO BOYS CowParade, the world’s largest and most popular public art event, is right here in Northern Ireland until September 2012. Come and say hello! visit www.cowparadeni.com

It’s Quirky!

HERE COME THE GIRLS CowParade, the world’s largest and most popular public art event, is coming to Northern Ireland, May to September 2012. visit www.cowparadeni.com

It’s Quirky!

A play on the famous Wonderbra™ advertising flirtaciously introduces the beautifully decorated cows to an adoring public.

The collage-illustrations are paramount to projecting the CowParadeÂŠ brand across a range of printed and online mediums.

Jolly characters mingle and observe the decorated cows, suggesting integrated participation between audience and event.

As well as providing event information and interactive content, the website has an exciting landing page full of fun and quirkiness.

The collage-illustrations are extended to include a carnival parade theme for the menu header of the website: www.cowparadeni.com

Developed to integrate with the collage-illustration style, the balloon image works both as a stand-alone event logo as well as being an integral part of the illustration theme.

Secondary collage-illustrations were introduced as a distinctive opener to each section of the website, each illustrating a key attribute of CowParadeÂŠ.

Light-hearted collages uses stereotypical characters to get both NI communities relishing CowParadeÂŠ together ...

... as well as hinting at the peculiar!

For information about CowParade Sponsorship please contact Rachel Hart on

028 904 38677 Or email: sponsor@cowparadeni.com Asitis Consulting Alexander House 17a Ormeau Avenue Belfast, BT2 8HD

The ephemera theme, typography and layout combine to reflect a consistent quality and character throughout printed literature.

SINGLE CREAM One Cow Package £3,500

DOUBLE CREAM Two Cow Package £6,000

What’s included?

• Sponsorship of one life-size exhibition cow

• Sponsorship of two life-size exhibition cows

• Cow located in high-footfall location as agreed prior to event

• Cows located in high-footfall locations as agreed prior to event

• Cow painted by chosen artist and to agreed creative concept

• Cows painted by chosen artist and to agreed creative concepts

• Sponsor logo and name of cow on plaque on base of cow

• Sponsor logo and name of cow on plaque on base of cows

• Exhibited in agreed location throughout summer 2012

• 2 tickets to charity auction gala

• 4 tickets to charity auction gala

• 2 tickets to official launch event

• 4 tickets to official launch event

• Listing on official website •

• Listing on official website • Listing in official CowParade supplement.

Listing in official CowParade supplement.

‘

CowParade left a really great impression on the city. It excited people about art while capturing the hearts of New Yorkers. Mayor Rudy Giuliani

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CLOTTED CREAM Four Cow Package £15,000

CREME DE LA CREME Bespoke Package £POA In addition to the sponsorship packages listed there are also additional special opportunites available. Previous bespoke packages have included Official Moo-ver, Cow Hospital sponsor, Cows in Schools sponsor, Official Dairy, and Official Map and Guide sponsor. We are happy to discuss any of these in further detail or to create a moovelous new opportunity.

What’s included? • Sponsorship of four life-size exhibition cows • One of the four cows to keep at end of event • Cows located in high-footfall locations as agreed prior to event • Cows painted by chosen artist and to agreed creative concepts

Please contact Rachel on 028 904 38677 or sponsor@cowparadeni.com

• Sponsor logo and name of cow on plaque on base of cows

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• Exhibited in agreed location throughout summer 2012 • 8 tickets to charity auction gala • 8 tickets to official launch event • Listing on official website • Listing in official CowParade supplement.

We’ve been delighted to see a big boost in visitor numbers - CowParade has certainly helped the number of people coming through our doors. CowParade is something new and exciting for the city and we’ve been delighted to be involved in it. We’ll be sad to see the cows go. National Galleries, Edinburgh 2006

The sponsors Both large and small companies as well as individuals from the host region have reaped the rewards of sponsoring a cow or a herd of cows. Previous sponsors include:

Financial Services Bank of Ireland, Barclays Bank, The Co-operative Bank, Visa, Mastercard, AXA Insurance, Pricewaterhouse Coopers, Deloitte, Henderson Global Investors, Royal Bank of Scotland

Retail

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Who are the artists? Local artists from the amateur and unknown to the professional and famous paint the cows. In addition fashion designers, architects and musicians are encouraged to participate. Previous designer and celebrity artists include: Vivienne Westwood, Matthew Williamson, Ronnie Wood, John Rocha, Radiohead, David Lynch, Lord Richard Rogers, Lord Norman Foster and Christian Lacroix

Asda, Tesco, The Co-operative Group, The Body Shop, Paperchase, WH Smith, Debenhams, John Lewis, Selfridges, Ikea, Homebase

CowParade events have raised over £25 million for charities worldwide. The CowParade auctions are conducted like traditional art auctions with live bidding.

Transport

Previous auction hosts include Sotheby’s and Christies and famous cow owners include Oprah Winfrey, Ringo Starr, Elton John and George Michael.

BMI Airlines, British Airways, Easyjet, GoFly, GNWR (Railways), Virgin Trains, London Transport

Food & Beverage Pizza Express, Wagamama, Subway, Baileys, Lakeland Dairies, Ben & Jerry’s, Duerr’s Marmalade, Hovis, Marmite, Pot Noodle, Walkers Crisps, Coca-Cola, Pepsi, Guinness

Hotels Malmaison, The Lowry, Marriot, Hilton, Best Western, Sofitel, The Ritz

Automotive Volkswagen, BMW, Mercedes, Fiat, Ford, Volvo, Honda, Land Rover

Other

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Footfall was excellent throughout the period – created by the Cow Trail, the media exposure and word of mouth. Manchester CowParade 2004

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BT, Orange, Vodafone, Apple, Microsoft, Hays Recruitment, Adecco.

Promotional and information literature ranged from flyers and leaflets to sales packs and brochures.

Social media is a powerful vehicle for introducing, promoting and reinforcing any brand. The CowParadeNI ethos was projected extensively through Twitter, Facebook and YouTube.

Artists, sponsors, community groups, politicians, broadcasters and CowParade© fans, have all made ‘friends’ with our social media guru, alias Moorial de Bovine, who admirably ran the show from her iPhone and laptop.

Visually communicating corporate values Examples of our identity designs and the thinking behind them

Jonathan Keys Opticians

An individual and upmarket tone is communicated in the logotype for this independent high street optician.

The logo was applied to the shop front window, signage, packaging, stationery and marketing literature.

Healthcall Services Ltd

H E A LT H C A L L

H E A LT H C A L L SERVICES LIMITED

S E R V I C E S

L I M I T E D

The ‘h’ figure stepping into action reflects the urgency of this SOS Doctor-on-Call service.

The identity was applied to a range of material including vehicle livery, uniforms, literature and signage.

Quercus Publishing 1. AB3’s design proposal for the Quercus logo.

As one of London’s leading independent publishers and with authors such as Stieg Larsson and Stef Penney, Quercus needed a strong, distinctive ‘marque’ . The Perpetua ‘Q’ is given a quercus oakleaf flourish. Naturally!

Q U E RC U S SPRING TITLES 2013

This proposal illustrates how the logo would work on book spines of varying width, as well as on marketing publications such as catalogues.

e Eidos Arts

eidos arts

The letterform â&#x20AC;&#x153;Eâ&#x20AC;? suggests a MirĂł-style identity for this new company that consults and advises on art in public places.

The background cutout to the “E” is used to enhance the Miró-style graphic on literature and to add visual impact.

Hyperion Properties plc

HYPERION PROPE RT I E S

pl c

The design of the Hyperion logo combines the sun (the name Hyperion means â&#x20AC;&#x2DC;the dawnâ&#x20AC;&#x2122;), and an architectural pillar to reflect an established and upmarket property company.

Design guidelines ensure consistent implementation of the Hyperion corporate identity.

Asitis Consulting

A stylish typographic solution visually affiliates the consulting and creative arms of Asitis.

E THOUGHT

the legendary story of

William Tell would best exemplify the key attributes of Asitis Consulting (cue arrow; representing strategy, targeting, expertise), and our branding arm, Asitis Creative (cue apple; representing fresh ideas, fruits of our labour, creative juices). Picture the heroic deeds as William is forced to prove his marksmanship by shooting the apple cleanly from his sonâ&#x20AC;&#x2122;s head (cue: determination, focus, resolve, confidence). Then we thought, why tell a story, when we tell it as it is?

Why William Tell it, when we tell it as it is.

A legendary story provides an analogy to promote modern day public affairs & relations.

Clarus Chartered Surveyors

clarus clarus from idea to reality

clarus clarus from idea to reality from idea to reality clarus clarus from idea to reality

from idea totoreality from idea reality from idea to reality

The name Clarus (meaning ‘from darkness into light’), provides the concept for the shaded spheres which spiral into a “C” shape.

Surreal photography visually enhances the â&#x20AC;&#x2DC;from idea to realityâ&#x20AC;&#x2122; copyline on marketing literature.

Pegasus Software Ltd

PEGASUS

Striving to become the leader of the UK accountancy software market, the Pegasus corporate identity was designed to be strong and forthright.

Magritte-style illustrations were introduced on packaging and literature to visually unify each of the software ranges offered by Pegasus.

Thompsons (Animal Feeds)

thompsons Ireland’s local provider of feedstuffs

The ‘t’ forms the trough for Thomsons’ identity proposal. Whilst well-known nationally, the “farmers’ market” styling was conceived to suggest a firm supplying animal feeds to local farming communities.

t t

thompsons

t t

thompsons

The flexible identity allows individual products and packaging to be branded to reflect specific animal feeds.

Northern Ireland Media Monitoring Service

media monitoring, evaluation and analysis

Vertical coloured bars draw their inspiration from the TV testcard, hinting at the broadcasting media monitoring service that NIMMS specialises in.

n i mm s

media monitoring, evaluation and analysis

CO M PA NY P R O F I L E

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Nimms Ltd, which is based in South Belfast was established in January

Nimms has built its business on a personal, client-based approach

2010 but has been in existence since November 1998. The business was

and the development of improved services at all levels. The success

established specifically to provide a fast, accurate media monitoring

of the business can be attributed to its ability to understand and

service for government, commercial, corporate, public relations and

react positively to clients’ needs, the quality of its staff and the

charitable organisations.

introduction of cutting edge digital technology.

The fundamental business premise grew from the identification of a

Nimms employs 14 people and their continuing development

specific need for a speedy turnaround in the provision of Printed Press

and training, the extensive knowledge base of all personnel and

clippings with TV and Radio coverage to enable adequate response to

a structured management approach and well defined internal

media reporting; both in the tracking of media activity and the planning

communications linked to the operating systems and processes,

of future activity.

provides clients with a specific, timely, measurable and affordable

service second to none.

During the past eleven years Nimms has gained an unparalleled reputation as a provider of media monitoring services.

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Nimms is the only locally owned and managed media monitoring company in Northern Ireland and captures and measures more media sources in Northern Ireland than any other provider. During the past eleven years Nimms has gained an unparalleled reputation as a provider of media monitoring services in Northern Ireland and through strategic alliances

Nimms continues to develop its personnel and systems to ensure that its clients receive the most up to date methods of delivery of Beechill Business Park, 96 Beechill Road, services. In addition to the £75k investment made in new digital Newtownbreda,equipment Belfast BT8 in 7QN. 2009 a further £25k has been spent in 2010 on the Tel: +44 (0)28 9064 9012first Fax: +44of (0)its28web 9064 5072 A further £20k is earmarked for stage upgrade. email: gcoulston@nimms.co.uk www.nimms.co.uk further enhancements to Nimms website and web monitoring service

for the first half of 2011.

with other selected Media Monitoring Companies currently offers an all Ireland, UK and European service.

Nimms’ current and ongoing investment in technology, coupled with its staff training program and support of local suppliers,

Nimms continues to apply the same principles as it has done for

demonstrates its continued commitment to it clients, its employees

eleven years, namely ‘exceptional customer service’. Our automatically

and the local economy in Northern Ireland.

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generated system analysis of our performance over the past 12 months underlines this with success rates of over 99% against missed and irrelevant clips.

page 4

Nimms continues to develop its personnel and systems to ensure that its clients receive the most up to date methods of delivery of services.

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n i mm s

‘

media monitoring, evaluation and analysis

Geoff Couston, Managing Director

Nimms is the only locally owned and managed media monitoring company in Northern Ireland and captures and measures Consultation Dates in more media sources Northern Ireland than any other provider.

Tel: +44 (0) 28 9064 9012 Fax: +44 (0) 28 9064 5072 email: gcouston@nimms.co.uk www.nimms.co.uk Beechill Business Park, 96 Beechill Road, Newtownbreda, Belfast BT8 7QN.

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page 5

W H AT W E D O

Nimms provides a tailored media monitoring service to clients in Northern Ireland and the Republic of Ireland, delivering daily and regional media content faster and more accurately than any other local service provider. Nimms offers a comprehensive range of services to meet the needs of clients of all sizes and across all sectors. Nimms prides itself on its very personal approach to its clients needs and wishes, whilst remaining focused on the delivery of the most efficient, professional and cost effective service, using the most up to date technology available in the market. Nimms continues to invest in its employees and its technology to ensure that it is able to offer its clients the most personal and efficient service available.

n i mm s

‘

During the past eleven years Nimms has gained an unparalleled reputation as a provider of media monitoring services.

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page 2

The retro-influenced graphic provides visual impact and a modern look for marketing material.

pa ge 3

Carmah Group

carmah group

The two half-moon shapes which form the â&#x20AC;&#x2DC;Câ&#x20AC;&#x2122; motif, represent the amalgamation of two divisions (PR and Marketing) to form this new communications company

Minotto.com

Minotto.com presents US clients to the UK software market.

Old Street Publishing

OLD STREET PUBLISHING P U B L I S H I N G

PUBLISHING

A sea-lion with ball spells out the colophon for this independent London book publisher.

Five Princelet Street Art Gallery

F I V E G A L L E R Y

One of the trendiest addresses in Londonâ&#x20AC;&#x2122;s arty Spitalfields district, lends its name to this up-and-coming art gallery, the Roman numeral for five providing a visual pun.

Hugh Adams provides visual communication solutions involving design for printed material as well as web and digital mediums. Areas of proficiency include corporate identity, marketing literature, advertising and web design. Hugh previously worked as a designer at Penguin Books and Pentagram in London, and was a founding member of The Chase in Manchester. Graduating in Graphic Design from University of Central Lancashire, he has lectured in Visual Communication at Middlesex University and University of Ulster. He is a Fellow of the Royal Society of Arts and has won national and international awards for design and typography from D&AD, Communication Arts of America, The Roses and the RSA.

Contact Hugh Adams +44 (0)7960 285138 hugh@ab3design.co.uk www.ab3design.co.uk

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Creative concepts, designs and illustrations contained within this brochure copyright ÂŠ Hugh Adams AB3 Design 2012