Literature and Ink

Literature and Ink

by AB3 Design

Brochures, annual reports and marketing literature

Literature and Ink Brochures, annual reports and marketing literature In today’s web-savvy world, many people might perceive the role of a traditionally printed brochure to be a less important one. Whilst there is no doubt that we are witnessing a rapidly-developing technological revolution, a well designed brochure can still bring great value to your company.

You can’t smell the ink on a website. You can’t control typographic excellence on a mobile phone. And you can’t let a potential customer ‘feel’ the quality of your company and its products on a social media exchange. A well designed and printed piece of literature can speak volumes about you, your philosophy, your people and your objectives. It is an extension of your company brand and as such, works in ways that a mobile phone or PC can’t. A brochure projects quality and methodology in a way that a website doesn’t, simply by the look and feel of the finished product.

However, a printed brochure shouldn’t be perceived as an alternative to online mediums – it can and should work in tandem. Quite often a marketing campaign will combine the key communication attributes of say, social media, with a carefully orchestrated campaign of printed brochures and leaflets. Whilst it is true to say that web mediums can make available masses of up-to-date information in ways that a printed brochure can’t, a physical brochure can project important values through appealing to the senses: the look of beautiful typography; the feel of quality paper... and the smell of the ink.

by AB3 Design

Bloomsbury Publishing plc Annual Report and Accounts

Bloomsbury Publishing plc Three consecutive Annual Reports and Accounts

K+N International Furniture product brochure.

K+N International Furniture product brochure.

Momentum Manifesto brochure for the ICT sector.

Charterhouse Property Management Ltd Manifesto brochure for the residential apartment sector.

CowParade Sponsorship brochure.

CowParade Sponsorship brochure.

CowParade Sponsorship brochure.

National Maritime Museum Publishing catalogue.

Strutt & Parker Estate Agents Promotional pack for a commercial property development in central London.

Continu Ltd Corporate brochure.

Casewise Software Ltd Brochure explaining Casewise’s Corporate Modeler software.

Client Description

Casewise Software Ltd Individual brochures outlining the benefits of each software product.

FEBC Brochure showing FEBC’s global Project Management portfolio.

FEBC Brochure showing FEBC’s global Project Management portfolio.

Children of Conflict Conference brochure

Hugh Adams provides visual communication solutions involving design for printed material as well as web and digital mediums.

Areas of proficiency include corporate identity, marketing literature, advertising and web design.

Hugh previously worked as a designer at Penguin Books and Pentagram in London, and was a founding member of The Chase in Manchester.

Graduating in Graphic Design from University of Central Lancashire, he has lectured in Visual Communication at Middlesex University and University of Ulster.

He is a Fellow of the Royal Society of Arts and has won national and international awards for design and typography from D&AD, Communication Arts of America, The Roses and the RSA.

Contact Hugh Adams +44 (0)7960 285138 hugh@ab3design.co.uk www.ab3design.co.uk

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Creative concepts, designs and illustrations contained within this brochure copyright Š Hugh Adams AB3 Design 2013