Websites and Surf

Websites and Surf

by AB3 Design

Website designs for PC and mobile

Websites and Surf Website designs for PC and mobile It seems that everyone designs websites these days. The problem is that the word “design” has been stretched, shoved and kicked around so much that its actual meaning has become blurred.

With demand for content and functionality paramount among clients’ online objectives, there seems little distinction between a web designer, a web builder and a web programmer.

The result is a deluge of monotonous websites that are designed by template, diluting corporate personality and seemingly disregarding an opportunity to visually portray a company’s aspirations and objectives.

Whether it be for a mobile phone or an iPad, a website should have a strong visual impact, projecting a company’s corporate image and manifestations. Visual styling must work in tandem with content and functionality. It can be a dangerous liaison if one dominates the other: all medium and no message, or all style and no content.

That’s why it is important to familiarise ourselves with the methods and philosophies of our clients before attempting to conceive a visual and functional online solution.

It’s a delicate balance, but one which must be proportionate in order for a website to work successfully in terms of projecting a company, its services, its people and its brand.

by AB3 Design

www.childrenofconflict2012.org

The Children of Conflict conference website was designed to project positive, innovative and creative values.

www.childrenofconflict2012.org

www.libertyliving.co.uk

We wanted students to enjoy the quality, dynamic lifestyle experience offered by Liberty Living – the website was the key medium through which they could achieve a sense of belonging to the brand.

www.libertyliving.co.uk

Digital mediums were key to student interaction through social media networks, blogs and forums, where the students themselves further enhance Liberty Living’s lifestyle brand.

www.cowparadeni.com

A unique style of collage-illustrations are paramount to projecting the CowParadeŠ brand across a range of printed and online mediums.

www.cowparadeni.com

As well as providing event information and interactive content, the website has an exciting landing page full of fun and quirkiness.

www.cowparadeni.com

Secondary collage-illustrations were introduced as a distinctive opener to each section of the website, each illustrating a key attribute of CowParadeŠ.

www.cowparadeni.com

The collage-illustrations are extended to include a carnival parade theme for the menu header of the website.

www.cowparadeni.com

Social media is a powerful vehicle for introducing, promoting and reinforcing any brand.

The CowParadeNI ethos was projected extensively through Twitter, Facebook and YouTube.

www.cowparadeni.com

Artists, sponsors, community groups, politicians, broadcasters and CowParade© fans, have all made ‘friends’ with our social media guru, alias Moorial de Bovine, who admirably ran the show from her iPhone and laptop.

www.2gnu.co.uk

www.2gnu.co.uk required a retail website to sell its wry and witty greeting cards directly to the retail trade sector.

www.2gnu.co.uk

Each card series was split into eight cards, ensuring an easy-to-use and order system of purchasing.

2gnu app for iPhone

App for 2gnu which allows personalisation to picture messages (from 2gnu’s card ranges), sent mobile to mobile.

2gnu app for iPhone

The app is easy to use: menu; choose occasion; choose card; personalise; send as MMS, email or via social media.

Hugh Adams provides visual communication solutions involving design for printed material as well as web and digital mediums.

Areas of proficiency include corporate identity, marketing literature, advertising and web design.

Hugh previously worked as a designer at Penguin Books and Pentagram in London, and was a founding member of The Chase in Manchester.

Graduating in Graphic Design from University of Central Lancashire, he has lectured in Visual Communication at Middlesex University and University of Ulster.

He is a Fellow of the Royal Society of Arts and has won national and international awards for design and typography from D&AD, Communication Arts of America, The Roses and the RSA.

Contact Hugh Adams +44 (0)7960 285138 hugh@ab3design.co.uk www.ab3design.co.uk

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Creative concepts, designs and illustrations contained within this brochure copyright Š Hugh Adams AB3 Design 2013