Elízabeth Santos, in three acts
Elizabeth Santos, known on social media and in the Tobacco World as Remarkable Liz, is a woman with an extraordinary story to share. Born in New York but raised in Santiago de los Caballeros, Dominican Republic, her life took an unexpected turn when her parents decided to return to the United States, specifically to Sunset Park, Brooklyn, New York, when she was just 13 years old.
RAÚL MELO
César
Salinas Chávez Director
Alberto Arizmendi Editorial Director
EDITORIAL BOARD
José Antonio Ruiz Tierraseca
Michel Iván Texier Verdugo
Diego Urdaneta Diamantes
Nicolás Valenzuela Voss
COLLABORATORS
Dominican Republic
Julio César Fuentes
Honduras
Patricia Pineda
Rolando Soto
Roberto Pérez Santiago Editorial Design
Raúl Melo Publisher
Moisés Licea Web Master
Yoshua Segovia Community Manager
Argentina
Gastón Banegas
Brazil
Rodrigo Emmanuel, Don Emmanuel
Colombia
Eduardo Márquez
Canada
Nicolás Valenzuela Voss
Chile
Francisco Reusser
Christopher Sáez
Michel Iván Texier Verdugo
YEAR 1, ISSUE 5, SEPT 2024
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Luciano Quadrini
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Fernando Sanfiel
United States
Blanca Suárez
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Aurelio Contreras
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Editorial
Empowered Women and Boutique Brands
César Salinas Chávez
In recent years, we have seen many boutique brands emerge, each with its own unique motivations. We have observed that those born from a passion for the premium cigar industry and its culture are more likely to endure, solidify, and persist.
We have also witnessed how women have been making a strong and determined entry into the tobacco world, and we are proud to feature a representative of the industry on this month’s cover someone we have seen grow in her personal and business projects. We’re talking about Elízabeth Santos, Remarkable Liz.
Since her beginnings in the sector and her involvement with the International Association of Cigar Sommeliers (IACS), with which she later collaborated –alongside its president, Yamir Pellegrino–Liz has been exploring the possibilities this industry offers, alongside her work as an accountant and her role as a mother.
Although she might not define herself this way, Liz was one of the first Cigar Influencers who, through her posts showcasing her smoking experiences and hosting tastings and events with her Remarkable Aficionadas group, encouraged more women to venture into Cigar Lounges on their own and to explore and embrace this noble hobby... because they truly have –and deserve– a place in it.
We believe Liz represents the future of an industry that, for decades, lacked women’s vision beyond the production process. That is, with women leading companies, factories, and brands, demonstrating their decision-making and leadership abilities.
This is the case with Nóble Cigars, which she runs with her husband, Eddy Santos, and her partner, Jon Gjebrea.
As a result of years of accumulating experience and passion, but above all enjoyment and pleasure, Liz plays a crucial role in a brand that continues to create opportunities and expand its distribution daily. She embodies everything good that a boutique brand offers to smokers.
Therefore, we express our admiration and deep respect for a woman who first developed her palate, worked hard to gain knowledge and recognition, and took the necessary time to take the next step, waiting for the right moment.
But more importantly: she has become a reference and source of inspiration for women who question whether they have a place in the tobacco world. Through her example, Liz has shown us that not only is there space for women, but they are also determined to take and transform this industry.
Enjoy her story, an extraordinary journey that reveals what boutique brands represent today.
INTERTABAC
On another note, we cannot overlook that during the third week of September, the world’s largest international tobacco fair takes place in Dortmund, Germany: InterTabac. We wish success to our friends, clients, and partners who bring boutique brands to conquer new markets with their incredible cigars.
Black Anniversary Cigar Boxes: A Celebration of Elegance and Quality
Drunk Chicken Cigars is proud to announce the launch of our black anniversary cigar boxes, a sophisticated addition to our line of premium cigars. Designed to commemorate our fifth-year anniversary and our commitment to excellence and craftsmanship, our cigars will now ship in these elegant boxes.
These anniversary cigar boxes are a testament to our dedication to providing the finest cigar experience. Crafted with meticulous attention to detail, these boxes not only protect the quality of our cigars but also make a stylish statement on any humidor shelf. The sleek, black design exudes luxury and refinement, perfect for both seasoned lounges and newcomers to the world of cigars.
“We wanted to create something special to celebrate our journey and to show our appreciation to our loyal customers,” said Desiree Sylver, Owner, of Drunk Chicken Cigars. “These cigar boxes reflect our brand’s ethos of quality and elegance. We believe they will enhance the overall experience of enjoying our cigars.”
Drunk Chicken Cigars has always been committed to delivering exceptional cigars, and the introduction of these anniversary boxes marks another milestone in our continuous pursuit of perfection. Each box is designed not only to preserve the integrity of our cigars but also to provide an aesthetically pleasing display that complements any humidor.
Our customers can expect the same highquality cigars they have come to love, now presented in a package that elevates the entire experience. Whether purchasing for personal enjoyment or as a gift, these new cigar boxes are sure to impress.
For more information about our anniversary cigar boxes or to place an order, please visit our website at www.drunkchickencigars.com or contact us at 1-833-DCCIGARS.
ABOUT DRUNK CHICKEN CIGARS:
Drunk Chicken Cigars is dedicated to producing premium cigars that deliver a memorable smoking experience. With a focus on quality, craftsmanship, and customer satisfaction, we continue to innovate and set the standard in the cigar industry.
Issues Final Rule for Tobacco 21...
FDA to Engage with Tobacco Sector at PCA 2025
The Center for Tobacco Products (CTP) of the U.S. Food and Drug Administration (FDA) has published its Final Rule to implement Tobacco 21 (T-21) regulations. These include requirements to verify the age of customers who appear to be under 30 and to eliminate tobacco vending machines in places where individuals under 21 are allowed entry.
According to a statement distributed by the Premium Cigar Association (PCA), since Congress mandated T-21 in December 2019, it has pressured the CTP to complete the regulatory process and avoid the resulting compliance “limbo.”
During the nearly five years in between, despite not completing the regulatory requirements, the FDA diverted its focus from T-21 to conducting over 1.5 million compliance actions; efforts aimed at limiting consumer choice.
Joshua Habursky, Executive Director of PCA, notes that government data supports the reality that the premium cigar industry is not a significant issue related to youth access or public health in general, making this rule necessary. Hopefully, it will refocus the CTP on the specific issues within its legal mandate.
Following the passage of T-21, the PCA aggressively worked to ensure the CTP recognized that premium cigars and pipe tobacco were not a priority due to their limited appeal to youth and lack of evidence of addiction.
The PCA succeeded in making these products a lower priority in the FDA’s compliance guidance, and many indisputable data points were included in legal arguments that led to the overturning of the FDA’s rule on premium cigars.
The PCA continues to urge the CTP to work with the industry to update its compliance resources, such as the This is Our Watch program. While the CTP has not yet done so, Director Brian King has agreed to engage with retailers and manufacturers at the PCA 2025 trade show in New Orleans.
Updated in 2023, This is Our Watch has not yet incorporated the current T-21 regulations, but according to a statement on its website, the CTP promises to do so.
To read the FDA’s original press release about its Final Rule on Tobacco 21, click here:
[https://www.fda.gov/news-events/ press-announcements/fda-issuesfinal-rule-increasing-minimum-agecertain-restrictions-tobacco-sales] (https://www.fda.gov/news-events/ press-announcements/fda-issues-finalrule-increasing-minimum-age-certainrestrictions-tobacco-sales)
Registration is Open...
Procigar Festival 2025 Live The Ultimate Cigar Experience!
Procigar Festival is thrilled to announce that registration is now open for its 2025 edition. This great event is scheduled to take place from February 16th to 21st in the Dominican Republic.
Procigar Festival is a unique extraordinary experience for cigar lovers around the world to celebrate Dominican tobacco culture. This annual celebration brings together the most prestigious Dominican cigars producers. It offers educational experiences and tours of the Dominican Republic’s worldwide renowned cigar factories by the legends of Dominican cigars themselves. Participants can enjoy the festival in any number of ways, from nightly entertainment to leisure activities, all with a fine cigar in hand.
EARLY-BIRD REGISTRATION
Procigar is offering a special early-bird registration discount for those who register before November 2024. This is an excellent opportunity for attendees to secure their spots and enjoy a premium goody bag value over 450 dollars. For more information and to complete your registration, please visit our official website at www.procigar.org or contact our customer service team at (849)2683458 or rfernadez@procigar.org
Join us at the Procigar Festival 2025 to discover why Dominican Cigar is synonymous of excellence, consistency and tradition.
ABOUT PROCIGAR:
Procigar was formed in 1992 by a collective of the Dominican Republic’s most storied cigar makers to set a shared standard of excellence that would protect and preserve the reputation and future of our beloved industry while promoting the rich heritage of our land, Cigar Country, exporter of the finest premium cigars in the world. Today, the name of Cigar Country has been well earned. The relentless pursuit of perfection, innovation, creativity, and beauty shown by our members has earned countless awards and accolades at the very highest levels across the world.
PRESS CONTACT:
Agustín Fernández (Executive Director)
• afernandez@procigar.org
Event Website: www.procigar.org
Social Media: @procigar.org @procigar_rd
La Hoja Festival...
The Resistance in Puerto Rico Makes History
In memory of José Gabriel Cruz Ayala, El Chan, the second edition of the Viva La Hoja Festival took place on Saturday, August 24, at the Paseo de los Artistas in Caguas, Puerto Rico. Over twenty local cigar makers, along with leather, ceramics, and jewelry artisans, gathered to continue making history.
Liz Janice López, his widow and CEO of La Hoja del Chan, explains that the event began after they set up their business in a commercial space with a store, workshop, and warehouse. “We were also celebrating the brand’s anniversary, and Gaby was offered the space. True to his principles, he didn’t want to throw a party just for himself and decided to share the opportunity with the entire artisan cigar industry.”
Viva
The event was a Memorial for José Gabriel Cruz Ayala, El Chan.
Liz Janice López.
Although there are other tobacco events in Puerto Rico, there was a need for one that allowed artisans to participate for free, only covering the cost of the permit with local authorities. Viva La Hoja takes place in August—the brand was founded on the 28th—to further promote the preservation of the island’s cigar-making tradition.
“Without Gaby’s work and the artisans present at the festival, the craft of cigar rolling would have already been lost in Puerto Rico,” says Liz Janice.
Thus, amidst Bomba and Plena, traditional music, this second edition also served as a showcase for Cigar Lounges to display some of the brands they offer, mostly linked to local artisans. There were also live rolling demonstrations, where people learned about the art of cigar making.
In line with the goal of promoting local commerce, the sale of alcoholic beverages was restricted to established businesses along the Paseo de los Artistas, where a special drink was introduced in Gaby’s honor: The Chan Old Fashioned, made with whiskey and rum, his favorite spirits.
The Somos la Resistencia award was also presented, this time to Jonathan Delgado Torres, for his passion and effort as a Puerto Rican cigar maker. Each year, this award will recognize a local artisan who embodies a characteristic of Gaby within the industry, such as unity or teaching.
According to Liz Janice, the tobacco sector is resurging in Puerto Rico, with significant potential to develop, emerging brands, and a rich culture full of music and tradition.
“In every family, there is a trace of tobacco,” she says, “so we are not reinventing the wheel but picking up those traces from the past to rescue the tradition and lifestyle around this industry… so people know that cigars are made here, that the land has the right characteristics to produce good seeds, good leaves, and good cigars.”
LAUNCH AND TOUR
Liz Janice and La Hoja del Chan are launching two commemorative cigars, one for Gaby and another under the name 9/21, available in the market in September. During the festival, a pre-test was held for the one named after her, a 5.5-inch Corona with a 42 ring gauge and a Pig Tail with a sweet tip. Its blend includes a Maduro Nicaragua Estelí wrapper, Nicaragua binder, and Nicaragua and Criollo 98 filler, while Gaby’s cigar blend will remain a surprise until its official presentation.
Additionally, between August and December, Liz Janice will lead the Puerto Rico 2024 Tour to continue promoting the industry while introducing the brand’s cigars in pairings, according to each scheduled location’s taste. As an incentive to attend each event, a selection of La Hoja del Chan products, inside a humidor designed by her, will be raffled off at the end of the tour.
These activities started on Thursday, August 29, at 612 Cigars Lounge in Arecibo and will continue on Friday, September 13, at El Cielo Wine & Beer in Corozal; Thursday, September 19, at Dragonfly Lounge in Caguas; and will proceed on Friday, October 4, at JJ Cigar Lounge in Isabela. The remaining dates and venues will be announced soon through the brand’s official social media channels.
@lahojadelchanpr
October 26...
Fall Cigar Festival, Second Edition
The Firm Cigar Society is happy to announce their second Fall Cigar Festival and their fourth cigar festival over all within two years, with Hiram & Solomon Cigars as main sponsor. The Firm Cigar Society founded by Raymond Gross, H&S’s TX/PA/NJ/ NY Brand Ambassador, and presided by Francisco Saravia-Jimenez, is a solid, almost unyielding companionship with BOTL/SOTL who set themselves apart. It’s a Society of charm, elegance, finesse, & class. We invite everyone to post their best cigar moments that englobe these four qualities.
For this seasons rendition of the Fall Cigar Festival, attendees can except cigar industry figures like George Rico, owner of Gran Habano Cigars, Liz Santos also known as Remarkable Liz on IG with her brand Nóble Cigars and many other local cigar stores such as Mane Street Cigars & Lounge from Woodbridge, NJ who has won 5 years in a row best cigar shop in Middlesex County and boutique cigar manufacturers like The Chief Cigars, Reinado Cigars & OM Cigars.
We’ll also have business that cater to the cigar industry such as Latino Woodworks specializing in had made wooden ashtrays and domino tables, The Fog Box that specializes in custom travel humidors and we’ll also have onsite back massages by Alliance Orthopedics and a barber station by AG Cutz.
Every attendee will receive an event t-shirt, two premium cigars, raffle ticket, open bar, on premise cooked food, live music and the opportunity to meet cigar vendors and manufacturers. It’s a great networking opportunity for the cigar industry for the state of NJ.
Tabacalera Juan de León Debuts at Intertabac 2024
Introducing the quality of taste and construction of each of its brands to the international market allows Tabacalera Juan de León to make its official debut at the Intertabac trade fair, which will be held from September 19 to 21 in Dortmund, Germany.
With 30 years of experience in the industry, Juan de León has spent recent years developing his factory and brand, continuing with an expansion process that includes reaching Europe as well as markets in Asia and the Middle East.
He explains that the brands manufactured at his factory were not ready to take this step during the previous Premium Cigar Association (PCA) Trade Show, so they waited for the next major event on the calendar, Intertabac.
Juan de León.
We needed to leave the Dominican Republic more prepared, with the right quality to present ourselves to the world,”
“We needed to leave the Dominican Republic more prepared, with the right quality to present ourselves to the world,” says Juan de León, who is excited about the opportunity to engage with major companies like Davidoff and Habanos S.A. These companies, while representing impressive competition, also offer the chance to learn and improve.
The flagship brand of the house, JDL, is accompanied by the private labels 1901 Papuro and Flor de la India, which have similar production lines but offer distinct smoking experiences. “All three meet all quality standards, both in construction and tobacco, and represent us as a factory,” he explained.
For Tabacalera Juan de León, participating in Intertabac represents a “win-win” situation, and although customers are the priority, the experience of participating is a significant achievement.
For Juan, the steps within the industry have been challenging, but over three decades, he has prepared to promote private brands and develop the house cigar, JDL, whose process has matured over time and culminates in a significant stage with its debut at Intertabac 2024.
What’s new ?*
*in alphabetical order
La Aurora, Hors d’ Age 2023
Wrapper: Ecuador
Binder: Ecuador
Filler: Colombia, Dominicana and Nicaragua
Sizes: 5 ¾ x 54
Barreda Cigars, Don Chico Connecticut
Wrapper: Connecticut Ecuador
Binder: Nicaragua
Filler: Nicaragua
Sizes: Toro (5 x 54), Gran Toro (6 x 54) and 6 x 60
Casa Caraballo, 828 Torpedo Limited Edition
Wrapper: San Andrés México
Binder: Nicaragua
Filler: Nicaragua Condega and Jalapa
Sizes: Torpedo (6 x 52)
Heart of a Lion, Leo
Wrapper: Dark Nicaragua Habano
Binder: Nicaragua
Filler: Aged Nicaragua Criollo
Sizes: Toro (6 x 52) and Gordo (6 x 60)
Lampert Oro Line, Kingpin (Intertabac debut)
Wrapper: Dark Ecuador Habano Criollo
Binder: Ecuador Habano 2000
Filler: Dominicana, Nicaragua and Perú
Sizes: Salomón (4 x 62)
Loaisiga, Infiel
Wrapper: Light Connecticut Ecuador
Binder: Nicaragua
Filler: Nicaragua
Sizes: Toro (6 x 54), Toro Gordo (6 x 60), Corona (5 ½ x 42), Robusto (6 x 54), Churchill (7 x 54) and Torpedo (6 ½ x 54)
Micallef Color Series, Red
Wrapper: San Andrés Habano
Binder: Nicaragua Grown Pennsylvania Broadleaf
Filler: Nicaragua and México
Sizes: Robusto (5 x 52) and Toro (6 x 52)
René Cigars, Guanaco
Wrapper: Connecticut
Binder: Piloto Dominicana
Filler: Dominicana Corojo 99, Habano 92, San Vicente and Habano 2000
Sizes: Toro (6 x 52)
Te Amo, The Original San Andrés Valley Cigar
Wrapper: Habano México San Andrés
Binder: Negro San Andreś
Filler: Habano Criollo San Andrés and Habano 2000 San Andrés
Sizes: Robusto (5 x 54), Toro (6 x 52) and Magnum (6 x 60)
Toscano, Brenta (PCA Exclusive)
Wrapper: Air Cured Dark Habano (Nostrano del Brenta)
Binder: Air Cured Dark Habano (Nostrano del Brenta)
Filler: Air Cured Dark Habano (Nostrano del Brenta)
Sizes: Toscano Conical Shape (4.14 x 56)
Nóble Cigars…
Elízabeth Santos, in three acts
Elizabeth Santos, known on social media and in the Tobacco World as Remarkable Liz, is a woman with an extraordinary story to share. Born in New York but raised in Santiago de los Caballeros, Dominican Republic, her life took an unexpected turn when her parents decided to return to the United States, specifically to Sunset Park, Brooklyn, New York, when she was just 13 years old.
She is now married to Eddy, with whom she shares the upbringing and education
of three children, through a journey into the realm of cigars that began with her husband’s hobby of smoking, and maintains a passionate flame that drives her to remain a revered figure in the industry.
Moreover, the couple’s partnership with Jon Gjebrea gave birth to Nóble Cigars, a company and brand where three premium cigar enthusiasts joined their lives beyond a business partnership to become a family that aims to make this brand a legacy that endures for generations within the industry.
Raúl Melo
DISCOVERING A PASSION
Liz’s story is particularly unique among the many we’ve heard. Initially, her husband Eddy, an avid cigar smoker, was the only smoker in the family, a situation she disliked to some extent because of the aroma that cigars emit and what it meant for both her hair and household items.
If there was any way she could share these moments with her partner, it was through rum, even though cigars remained somewhat distant from her personal preference. Until Eddy introduced her to Ashton’s Señoritas, small pocket cigars, and she realized that there was more to premium tobacco than she had initially thought.
Slowly, Liz found herself transitioning from mild cigars to full-bodied ones, and her interest grew, feeling more comfortable with each smoke: “Now we both smoke at home, and that little problem has been solved.”
Sharing her new passion on Instagram through her Remarkable_liz account, she soon discovered a thriving community of female cigar enthusiasts who resonated with her experiences.
Motivated by this, Liz expanded her knowledge and became a Certified Master Cigar Sommelier with the International Cigar Sommelier Association (IACS). She collaborated in overseeing the association’s public relations and organized private tastings, educational events, and special meetings for female smokers, called Remarkable Aficionadas. Her online presence as an opinion leader grew, and she became known for her expertise and contributions to cigar culture.
THE BIRTH OF NÓBLE CIGARS
Driven by the dream of establishing a boutique premium cigar company, Liz, along with her husband Eddy Moises Santos and business partner Jon Gjebrea, founded Nóble Cigars. Their mission is to provide cigar enthusiasts with an unforgettable experience as part of a lifestyle.
The idea was to own a brand with very limited production, not exceeding a thousand units annually. Something simply to share and enjoy, but Eddy’s vision was different, and his ambition included, from the start, founding a company of greater size.
On the other hand, Jon, whom they met during a gathering in Connecticut and with whom they had an immediate connection, shared the ideas and concepts that Liz and Eddy had at the time, about having their own company in the cigar industry.
When they noticed the alignment of their projects, they decided to partner and bring Nóble to life, a brand born from dedication, love, and passion.
“It’s something we do with the idea of sharing our tastes with the rest of the community,” she details.
According to Liz, the word Nóble defines a genuine and impeccable person; characteristics they seek to associate
Elízabeth Santos, besides her husband Eddy Santos and her comercial partner, Jon Gjebrea.
with their company in the market. It also evokes medieval times when theater was highly popular, hence the idea of launching the Act Collection in 2022, showcasing their commitment to quality and consistency with Connecticut Broadleaf Claro and San Andrés wrappers in Act One and Act Two editions. The third release of the line, Intermission, with Sumatra Ecuador wrapper, refers to the break leading to the final acts of the theatrical performance.
According to Eddy and Jon, the company’s partners, the Act Collection is more than a line of cigars; it is a labor of love that tells a story, from sensory appreciation, through cutting and lighting, to its sensational finish. Each cigar has a different story, and their creators’ advice is to take time to savor the aroma and flavors present in each third.
The Act Collection is described as magical, as it was created for enthusiasts to enjoy at any time of day, depending
on their mood, with different blends, profiles, and notes. But there is a common denominator: a construction of the highest quality.
Through these three blends, Nóble preserves the Doble Ligero that characterizes this line of full-bodied cigars, with which Liz and her partners aim to materialize their vision and make a lasting impact on the industry, breaking stereotypes and offering the female market a cigar with character.
“Once I was at a Cigar Lounge and went into the humidor. The attendant quickly led me to where the milder cigars were, and I was annoyed because I believe you should ask about someone’s tastes before recommending. It’s not fair that just because we are women, they think we’re looking for something mild or flavored; as a Dominican, that assumption fuels me!” she says, and from anecdotes like this, the idea to enter the market with a strong cigar emerged.
In the design of its band, Nóble reaffirms this conceptual pillar of delivering a cigar suitable for any gender, presenting the Victorian-style icon of a man and a woman elegantly dressed, mirrored like the Queen and King in playing cards. Below them, the brand names and the corresponding blend, set against a black background with yellow, red, and white accents, respectively.
TRANSFORMING THE INDUSTRY FOR WOMEN
Looking towards the future, Liz envisions the SOTL Global Movement continuing to spread cigar culture worldwide and hopes to see women from diverse backgrounds coming together to share their love and passion for cigars and spirits. By promoting education and empowerment, she believes women can achieve incredible change in the cigar community, breaking barriers and transforming the industry’s perception.
She recalls her beginnings when she encountered the obstacles inherent in performing within a traditionally maledominated industry. But after founding Nóble and her certification as a Cigar Sommelier, she feels she has earned people’s respect: “I felt I had to prove that I knew what I was doing and what I was talking about, that I wasn’t just a pretty face but someone prepared to face challenges.”
“They told me that as a woman, it wasn’t right to smoke or take photos and videos with a cigar in my mouth. And I would ask if a man can do it, why can’t I?” So, she began to challenge stereotypes, taking photos as she pleased, smoking what she wanted, and encouraging other women to do the same.
Women from other countries reached out to her, experiencing similar situations. Aware that society tends to sexualize almost anything, she also understands that smoking and enjoying the pleasure of good smokes is a genderless right. “For me, it made no sense, and they were challenges I felt I needed to confront. Now it’s not an issue, as things have changed and improved significantly,” she explains.
She notes that this change is partly sustained by the increasing presence of women in various roles within the industry, whether as enthusiasts, brand owners, or in important executive positions across different companies.
She recounts her early visits to the fields and industrial facilities where cigars take shape, and where women have always played a fundamental role that has only become visible in recent years.
Liz reiterates that of the many steps required for a seed to produce the leaves that will eventually become a cigar, most are carried out by women, who have a
keen eye for sorting the leaves, the best hands for treating and rolling them into various shapes, such as the numerous vitolas on the market.
Therefore, she believes the best advice for women looking to make a place for themselves in this industry, in any of its facets, is simple: “Just do it! Do what you want because you’re capable, and if cigars or tobacco are something you truly desire as a business, hobby, or influencer, you’ll make it happen. When things are meant for you, no one can take them away. And if they tell you you shouldn’t, do it even more!”
INFLUENCER, CIGAR SOMMELIER, MOTHER, WIFE, AND ENTREPRENEUR
As a woman juggling numerous roles, Liz understands the challenges. Guided by her dedication, she wisely prioritizes her roles as a mother and wife, recognizing their fundamental importance in life. Besides her responsibilities as a co-owner of Nóble Cigars, she wholeheartedly embraces the role of financial analyst, using her experience to navigate the complexities of this field.
“One thing I learned from my husband is to make lists and prioritize. I write down everything I need to do daily and put what I enjoy first. Then comes organizing business matters, marking events on the calendar, preferably on Fridays, because I try to keep weekends always for my kids. I don’t know how I do it, but it’s possible,” she affirms.
She effortlessly assumes the position of opinion leader, championing causes close to her heart and effectively influencing others through her ideas. Beyond professional achievements, her passion for her hobby shines through, as she dedicates herself to her love for cigars and cultivates a deep knowledge of the subject. She acknowledges the unattainability of perfection in every facet of her life but continues her pursuit of excellence and goodness, striving step by step to make a positive impact.
As a Cigar Sommelier, Liz took on a new responsibility. At the beginning of her training, she couldn’t recognize aromas or flavors and took time to open her senses to what tobacco represents in its highest form. Advised by experts, she started taking notes in a notebook, recording what the cigar made her feel, and training her nose with small samples of spices and essential oils.
From this, her development and the one of the Act line from Nóble has been accelerated. She found the tools needed to actively participate in the design of the blends with which her company now navigates the market.
Moreover, her entry into the industry took an unexpected turn when her
Instagram page, Remarkable Liz, gained significant traction. She never intended to become an influencer, but her constant efforts and genuine love for cigars attracted dedicated followers. Although she prefers to be seen as an opinion leader rather than an influencer, this emphasizes the importance of her experience and knowledge.
EMBRACING THE JOURNEY
Looking back, Liz feels a profound satisfaction. She asserts without hesitation that she wouldn’t change a single aspect of her path, as she firmly believes that every twist, uplifting or challenging, contributed to her current self, recognizing the impact of each experience, as every triumph and setback played a role in shaping the resilient person she is today.
With determination, she embraces the countless challenges she encounters along the way and considers them valuable opportunities to grow and transform. Along with the invaluable lessons they provided, they have been catalysts propelling her to the heights of success and personal fulfillment.
Elizabeth’s journey, from casual smoker to a respected figure in the cigar industry, attests to her unwavering passion and determination. Through her presence on Instagram, with Nóble Cigars, and as an opinion leader, she has made significant strides in promoting cigar culture and empowering women. As she continues to grow and inspire others, her story serves as a reminder that any dream can be achieved with persistence, hard work, and commitment.
The goals within her brand are not shortterm, as she aims to make Nóble a legacy on par with the major industry players, so her children, now young, can become involved and be part of a company with the pride of knowing it comes from the efforts of “mommy” and “daddy”; an inheritance they will be able to actively partake in and enjoy.
LIFE AND BUSINESS PARTNER
Before Nóble Cigars even existed as an idea, 21 years ago, Liz and Eddy Moises’ lives intersected, forming a marriage and a family that now includes three children and a wealth of experiences and memories, united by their love and passion for cigars.
For Eddy, integrity, passion, and commitment drive everything the Santos family does, convinced that there is no greater strength than building lasting relationships, both in life and within the premium tobacco community.
He feels proud of what has been achieved through the partnership with his wife and Jon Gjebrea at Nóble and its Act
Collection, from the first successful blend to the loyal following they have built among discerning smokers. “Our journey has been a continuous learning and growth experience, guided by the unshakable principle of delivering unparalleled quality.”
MORE THAN PARTNER, A FRIEND
Jon Gjebrea has been part of the tobacco industry for many years and has had the pleasure of meeting incredible people, but nothing compares to what happened with Liz and Eddy when they met in Connecticut; a moment he describes as a different and instant connection, almost like love at first sight.
“With them, hours felt like seconds; every moment we spent together, especially in Connecticut, was Nóble. However, I must admit that I clicked more with Eddy…” he jokes, laughing.
Since then, the relationship between Liz, Eddy, and Jon has grown exponentially, alongside the brand, turning this trio of passionate individuals into friends and family, as the term partners is reserved only for legal and administrative purposes.
Before moving to Boston in 2017, Jon spent seven years in Vienna, Austria, where he tried his first cigar while studying. Like many European residents, his first encounter with cigars was with Cuban brands, but upon moving to the United States, he discovered a whole new world beyond Habano cigars.
Thus, while sharing his daily smokes on Instagram and attending events, a friend introduced him to the idea of having a cigar company. It all started very spontaneously with: “Why don’t you consider having a brand someday?” And just as Liz and Eddy had thought, the idea of having their own brand was always latent.
Perhaps due to the multiple occupations of the three, that idea never came to fruition until they met and set their dreams and visions in motion. “God works in mysterious ways…” he notes.
According to Jon, Nóble Cigars is not a company handed down from generation to generation, but the goal is to do so through their children, maintaining a vision that makes Nóble a brand that everyone loves, and by including each enthusiast as a member of their family and next legacy.
REMARKABLE LIZ, THE FACE OF NÓBLE
Before creating Nóble Cigars, Remarkable Liz was already one of the leading cigar influencers on social media. In fact, her role as the face of the brand has significantly boosted the exposure of its products.
According to Eddy, Liz is tireless; she lives and breathes Nóble Cigars, as she transitions from influencer to brand owner, which is clearly reflected in her social media presence with unparalleled passion, love, and dedication to tobacco.
“Even though we operate as a threeheaded beast, she is undoubtedly our backbone.”
And Jon adds that Remarkable Liz is unique: Elizabeth, who from the first contact with her Instagram profile was found to be very pleasant, with the necessary knowledge to speak about tobacco, a very selective language in descriptions, and the elegance needed to represent Nóble Cigars.
A NÓBLE FUTURE
For Eddy and Jon, as well as for Liz, Nóble Cigars is a project and a brand planned for the long term, growing organically through well-calculated and managed moves, based on innovation and offering more products as the company expands into different regions of the United States and the world.
Nóble Cigars strives to be consistent, exclusive, and enjoyed by all. The ongoing love and support the brand receives have placed it among the most recognized and fastest-growing in the market: a success they attribute to the communication and effort they put in together to make their brand and cigars a common desire for all enthusiasts.
Celina and Alberto Turrent…
Rediscover
TE AMO
THE FAMILY TRADITION OF MEXICAN TOBACCO
Campaign Photography: Celina Turrent. Images edited for editorial needs. View the original shots in our Gallery at: www.humolatino.com
Present in the international market for over 50 years, Te Amo is Mexico’s iconic cigar brand that has successfully brought tobacco products from Los Tuxtlas region in Veracruz to 70 countries around the world.
In partnership with the Turrent family, who have been tobacco leaf producers and exporters since 1880 – across five generations – the art of cigar manufacturing was integrated after acquiring the factory and brand they have maintained since the early 1970s. Their cigars have been enjoyed by iconic figures such as the late María Félix and actress Salma Hayek.
The brand features an image of a bull and a matador during a pass in the lower area of the bullring, with the name “TE-AMO” inscribed in red, old-style uppercase letters connected by a hyphen: a classic symbol that has made its rounds in rings and packaging globally.
As a tribute to its consumers and in honor of the brand, the Turrent family, led by Don Alberto Turrent Cano, decided to launch the Rediscover Te Amo campaign with a Special Edition of three sizes of a Habana wrapper blend, featuring an image leading to the San Andrés Valley. This campaign combines tradition, lifestyle, and modernity, targeting women and young people – growing sectors in the market.
FOR DON ALBERTO, EXPERIENCE IS THE BEST TEACHER. HE STARTED IN THE COMPANY DRIVING A TRUCK AND WORKED HIS WAY UP UNTIL HE ASSUMED FULL RESPONSIBILITY.
ORIGINS
Catalan immigrants, some members of the family arrived in Cuba, and others in Mexico. Antonio Turrent was the first to settle in San Andrés Tuxtla, Veracruz, at just 18 or 19 years old. From his marriage to a young woman with the last name Cinta, a son was born, who was named the same and around 1880 started working as a tobacco harvester, as confirmed by Don Alberto about his great-grandfather.
After starting his own family, Antonio had seven children with the last name Turrent Vázquez, all of whom worked in tobacco cultivation, including his grandfather Alberto. In 1901, his father, Alberto Turrent Carrión, was born, who continued the tobacco production and exportation to various countries, as had been done for many decades.
He recalls that his father used to send bales that were transported by rivers to Alvarado, where they were then transferred by train. He also speaks of the demographic growth of San Andrés Tuxtla – always cosmopolitan throughout its history due to tobacco – which grew from about 30,000 to nearly 200,000 inhabitants today, despite migration in recent years.
CELINA TRAINED AS A PHOTOGRAPHER IN SPAIN, ENGLAND, AND MEXICO, ALLOWING HER TO TRANSLATE THE FAMILY TRADITION INTO IMAGES IN THE TOBACCO WORLD.
There have also been changes typical of an evolving industry. For instance, Don Alberto recounts that in the 1930s, they sent tobacco leaves to a German businessman, who owed them money, but when World War II broke out (1939-1945), they lost all contact. “However, in 1951, my father received the check just like that. Deals were made by word of mouth, without contracts… Things were different then.”
With over a century of history, the Turrent agricultural enterprise not only survived difficult times such as the Mexican Revolution and other social movements but also managed to exceed 1,500 hectares planted with tobacco between 1860 and 1925. By the late 1950s, with the embargo imposed by the United States on Cuba, a market flourished in the neighboring country that sought to replace Cuban cigars with quality products.
At 82 years old, Don Alberto Turrent claims that the best teacher is experience. He shares that he started in the family business driving a truck and, while very young, was sent to work with tobaccogrowing families in Connecticut, USA. His father made him aware of each process, and he gradually rose through the ranks until, in 1975, he assumed full responsibility for the business.
A FACTORY
It was during the Cuban embargo that Jewish-American businessman Robert Luzgarde visited Guadalajara, Jalisco, and tried a cigar from the Ornelas brand. He liked it so much that he investigated the origin of the tobacco and, upon arriving in San Andrés Tuxtla, purchased a small factory where six cigar makers worked.
Don Alberto says that the man did not speak Spanish well but somehow found a partner from Nuevo León who helped him set up a small but properly organized factory. They saw the business opportunity opening up in the United States and sought to capitalize on it, but
the Jewish businessman died a few years later, and his heirs put the facilities and the budding brand Te Amo up for sale.
His father, Alberto Turrent Carrión, also recognized this opportunity, and by the end of the 1960s, he decided to purchase them, accompanied by a young Alberto Turrent Cano. Thus began the current Tabacalera Alberto Turrent, forging its own legacy in cigar manufacturing through the experience of generations and the capacity to produce raw material.
NEW TE AMO
Just like other family members involved in pre-industrial or sales activities, Celina and Alejandro Turrent Cabada, Don Alberto’s children, participate in the businesses in different ways: she has focused on social actions for workers and their families, while he manages the cigar factory.
Celina studied Languages and graduated in London, England, at the age of 18. Although arts and photography were her initial choice, tobacco and cigars have always been present in her life. Besides her connection with tobacco fields and farms, she has met producers and directors of major industry companies, as well as women who smoke and inspire her in what she considers “a great family.”
She started in sales but later stepped away temporarily to work full-time at the Museum of Modern Art, where, she says, an exhibition of photographs related to old Te Amo boxes and some posters awakened her desire to do more within the family business.
During this period, her brother Alejandro suggested that she handle the photographic work for Te Amo’s advertising campaign. They were developing what was needed to launch a Limited Edition of a new blend but with a modern image, aiming to project this traditional brand into new market sectors with a growing presence of women and young people.
Fulfilling this task took her down two paths: one that emphasized tradition, lifestyle, and modernity, and another that led her to the fields and its female workers. Celina plays an important role in the Previgen Foundation, which supports those working in the family’s businesses, bringing life to tobacco and Te Amo.
“We carry out various educational and health actions,” she explains, “and we offer women ongoing training in skills outside of tobacco, such as beauty or clothing manufacturing, to open opportunities that improve their family’s economic situation.” Indeed, they received recognition for this work at the recent InterTabac in Dortmund, Germany.
Matacapan Tabacos and Tabacalera Alberto Turrent create nearly 200 direct jobs at the factory and over a thousand indirect jobs, depending on the harvest season, with over 60 percent of the workforce being women. This positively impacts several communities in San Andrés Tuxtla and its surroundings.
TE AMO IS ALSO CREDITED WITH CREATING THE TORO VITOLA, WHICH IS AS WELL-KNOWN IN THE TOBACCO WORLD AS THE CHURCHILL.
A CLASSIC
Since its launch in the 1960s, Te Amo cigars were primarily distributed in the United States, in cities like New York, Chicago, and Pennsylvania. With the purchase of the factory by the Turrent family, the brand’s marketing rights were handed over to the Spanish company Alta Distribución (Altadis), except for its management in Mexico.
According to Don Alberto, the brand’s origin was due to the fact that bullfighting at that time was highly distinctive of Mexico, and its original owners adopted the well-known iconography. Additionally, the connection between bullfighting enthusiasts and cigars was such that hundreds of small tobacco growers would go to Plaza México to showcase their products.
IF SOMEONE WANTS TO TRY MEXICAN TOBACCO – FATHER AND DAUGHTER REITERATE
THEY SHOULD SMOKE A TE AMO.
The brand is also credited with creating the Toro vitola, 6 inches, 52 ring gauge – though many producers prefer 54 – a name adopted in the tobacco world similarly to the Churchill. Another size related to bullfighting is called Picadores, which, like the rest of the Classic Line, features a Sumatra wrapper.
Since then, the brand’s image has been maintained with minimal changes until the recent introduction of this Special Edition aimed at the US and European markets, with a blend that took over two years to finalize: Mexican Habano wrapper with three years of aging, San Andrés Negro binder with five years of aging, and Habano Criollo San Andrés and Habano 2000 San Andrés fillers with over five years of aging.
According to Celina, the image change focuses on the greenery of Los Tuxtlas, highlighting the presence of women and the environmental actions of their companies. It offers a smooth medium smoke, available in Robusto, 5 inches, 54 ring gauge; Magnum, 6 inches, 60 ring gauge; and Toro, 6 inches, 52 ring gauge, all wrapped with a white band crowned with a golden sun, under which the valley is illustrated with the phrase: The Original Cigar from the San Andrés Valley.
“Many factories around the world use our tobacco: Davidoff, Padrón... so we wanted to enter the cigar market to leverage our product and launch a Mexican brand.” That’s why, if someone wants to try Mexican tobacco – father and daughter reiterate – they should smoke a Te Amo.
Headed by PhD
Anastasia Psomiadi
-expert in ethical and responsible entrepreneurship; active for a long time in the international field-, the SOTL Global Movement creates a positive change in the Cigar World, breaking stereotypes in search of creating a better world, inspired by the love for people and cigars.
From its establishment in Greece, in 2017, its objective is to empower women, inspire them and create opportunities
for them to raise their voices; motivate them to create cigar communities, support their entrepreneurial spirit and - in collaboration with mendevelop a better environment for aficionados.
The Advisory Council and Management Team works tirelessly to lead the organization toward success, promoting projects such as the Maestro School of Cigar Sommelier Tobacconist, in collaboration with the Tobacco University: the Women Friendly Cigar Lounge
Certification, in support of small businesswomen, and Global Round Tables to facilitate discussion and equal dialogue between aficionados. Also, the Global Movement Cigar Speakeasy online tutoring with Detra Denise, a space to enjoy smoking cigars and dispel worries, so as a Scientific Research in Social Psychology with Panteion University, on the Contribution of Cigars in Social Health, based on the senses, the emotions, the connection, bonding, selfidentification and its social value.
Educate people of all genders about the history, culture and craftsmanship of cigar making, promoting awareness of the benefits to health and enjoyment of smoking, will allow future generations to preserve the tobacco industry, if we encourage them same sense of community.
Be part of the Movement!
Melissa Meerapfel
Family Selection
Can you share a bit about your background (education, your professions before cigars, etc.)?
My journey has been quite varied. Straight after graduating high school, I attended theater school in Paris. However, barely two months into the course, my father’s passing prompted me to take a step back—acting was never meant for me. I’ve always been more of a backstage girl. I then spent two years in the army, which helped me grow up and out of the little protected bubble I had grown up in. Feeling ready for further education, I attended university in England, where I studied for my BA with a double major in Advertising with Marketing and Communications.
Following my studies, I ventured into the events industry, working for prominent companies like New York Fashion Week and Showtime, organizing numerous exciting events. I also had a stint in media buying before ultimately transitioning
into advertising. In this last role, I worked for an international company, handling advertising for several major international and British brands. I took a step back when I had my first child and have been a mum ever since.
How have your studies helped shape your career in the cigar industry?
I believe my academic background has cultivated a more creative approach. It has emphasized the importance of understanding, listening, and communicating. Additionally, it has helped me appreciate and understand the importance of storytelling and connecting with people. Anyone who knows me will have heard me say a good cigar is just that—a good cigar. But crafting a cigar imbued with stories, personalities, and unique experiences elevates it to something truly special, it gives the cigar a soul. A soul that anyone smoking it can connect with.
I am deeply honored by the interest people show in my family’s legacy, from my great-grand fathers travels to Indonesia to my grandfather’s link with Cuba and of course my father’s work in Africa - there is so much to tell and share. This has allowed me to take elements of this rich heritage and weave them into this constantly evolving family that is THE SELECTION.
Each line offers cigars with their own distinct personalities (just like any family!). Our portfolio represents a dynamic family, with its twists, changes, and additions. Sometimes, sadly, lines are discontinued, akin to the loss of a loved one. Yet, through it all, they all uphold the same ethos, tradition, and values.
Your father is a legend. Can you share a cherished memory or lesson from your father that has guided you in your career?
Hearing the recognition for my father from others is deeply emotional and touching. As a little girl, I always looked up to him, as many do with their parents. It is heartwarming to see his impact acknowledged by others. Every moment with my father was, in hindsight, a lesson. My father was, and still is, my greatest inspiration. He had an unwavering approach to life, always turning darkness into light. He had a way of turning things around and making me smile, brightening my day, and giving me a sense of security.
Through his actions and reactions, he demonstrated the importance of being a source of light. This perspective on life, focusing on the positives rather than dwelling on the negatives, has been a guiding principle for me. It doesn’t always come naturally to me, but it instilled in me a little voice. A little voice that reminds me that the easy path is not always the right one and to always stay true to myself. It keeps me motivated and reminds me to keep my head up and move forward.
How would you define your character and personality? Can you highlight three key aspects of your personality that have influenced your cigar brand?
Defining my character and personality is a bit tricky, as it might greatly vary depending on who you ask and at what time of the day.
However, when it comes to our cigar brand, I strive to embody a fun, youthful, and approachable essence—an everyday brand that is professional yet not overly serious.
Respect and tradition are also paramount to me. It’s crucial for me to always show respect to others, and I expect the same in return. I believe it’s important to never undermine anyone or anything. For this reason, our brand will always respect the past, present, and future. It was born out of my family’s tradition and heritage and without it, it wouldn’t have a core.
Lastly, I would describe myself as giddy— some might think of me as innocent. But I don’t think innocent is really it. I like to keep things light-hearted and fun. Life is tough enough as it is. Our cigars are meant to accompany you through all walks of life, so I like to keep it light. I love a bit of tongue-in-cheek humor and not taking things too seriously, which I hope reflects in our brand.
Your tenderness and sensitivity are well-known. How do you believe these characteristics can positively influence the global cigar community?
I am deeply touched that people view me this way. Hopefully, this will become a core value of THE SELECTION one day. Sensitivity, for me, is a beautiful attribute to have! It brings warmth and empathy. It’s a way of genuinely connecting with others. Again, as mentioned earlier, respect is incredibly important to me, and I believe that our industry thrives when we work together. We are capable of moving mountains through collaboration. I hope that my sensitivity is not seen as a weakness, but as a strength that fosters camaraderie and mutual support within the global cigar community. It’s about creating an environment where everyone feels valued and understood.
What keeps you motivated?
What keeps me motivated? My brothers, Jeremiah and Joshua. I owe them so much. Having lost both of my parents and having no more grandparents, I no longer have the “role models” who once guided me. While my husband is a significant source of support, the connection with my brothers is unique and even stronger because of our shared loss. They root me down and provide a profound sense of belonging which motivates me immensely.
Navigating the sibling working relationship can be challenging, especially with no parents to help us mediate through it. However, I am immensely grateful to work with my brothers. They not only motivate me to improve but also believe in me wholeheartedly. Their belief in me drives me to realize my potential and strive for excellence. Every time I think I’ve reached my limit, my conversations with them make me realize that I can always aim higher. It’s a beautiful thing to reconnect with your roots after so many years of running away from them.
What do you consider your most significant accomplishment, and how has it shaped your personal and professional growth?
Being very new to the world of cigars and relatively to the business world in general, I cannot claim any significant accomplishments. So, I would have to say that my greatest accomplishments are undoubtedly my two children. They are my everything, guiding me through life and teaching me countless lessons. As cliche as it may sound, becoming a parent has been the most profound learning experience I have yet encountered.
Before having children, I thought I had learned and grown significantly. However, parenthood is a curve-ball you never expect. It brings growth like none other. The hardships of parenting are numerous, but the life lessons we gain from our children are invaluable. They remind us to focus on the simpler things in life, and through their eyes, we rediscover the world, which has personally grounded me tremendously. Seeing them develop and become their own unique individuals, despite these challenges and hardships, fills me with feelings I cannot describe. Love, pride, and joy are just a few, but it’s so much deeper. They inspire me daily and have profoundly shaped both my personal and professional growth.
In what ways do you strive to honor and continue your family’s legacy through your work?
In everything I do, I strive to honor and continue my family’s legacy, and I hope that I am succeeding because striving alone is not enough. As I mentioned before, it’s a family company. My father, my forefathers, and my brothers have been in this industry for much longer. All I can do is deeply respect what they have achieved and learn from it. I constantly ask myself if my father would be proud. I hope my efforts truly reflect their legacy and show the respect I have for their accomplishments.
What changes or advancements would you like to see in the global cigar community by SOTL Global Movement?
The work being done by the SOTL Global Movement is highly important and valuable. Empowering women and giving them a platform, especially in an industry where they haven’t traditionally had a voice, is crucial. This isn’t about feminism or any particular movement; it’s about recognizing that the cigar world has space for everyone, regardless of gender or any other ‘differences’ for the matter of fact. It’s a world that should bring people together, not create more division.
I hope to see barriers broken down and outdated stigmas removed. The essence of enjoying a good cigar transcends all these differences, creating an amazing shared experience. Working in the industry, I’ve met many people and formed friendships with individuals I trust and turn to. These connections wouldn’t have happened without the common bond of cigars. Events like those organized by the SOTL Global Movement are vital as they create spaces where people from all walks of life, can come together and form beautiful connections.
How do you envision the future of the cigar industry?
Envisioning the future of the cigar industry is challenging. I wish I had a magic wand to look into the future, as it would make our lives much more stable, especially with all the restrictions happening worldwide. All I can hope for is that our industry is strong and sticks together. Cigars and the world of cigars are beautiful things. It’s not just about appreciating the craftsmanship and the communal experiences they bring. It’s about bringing communities together and empowering them. From seed to end consumers, we all have something to gain from it.
Stoney Gillespie Jr.
Chicago Among the Good Smokes
WITH THE AIM OF SPREADING CHICAGO’S TOBACCO CULTURE AMONG CIGAR ENTHUSIASTS IN THE UNITED STATES AND AROUND THE WORLD, SUPPORTED BY EXTENSIVE EXPERIENCE IN THE ENTERTAINMENT INDUSTRY AND EVENT ORGANIZATION, STONEY GILLESPIE JR. DECIDED TO TAKE A FURTHER STEP IN HIS CAREER BY PARTICIPATING IN THE CREATION OF THE CHICAGO CIGAR WEEK.
The Chicago Cigar Week recently celebrated its third annual event, and we’ve already started planning the fourth edition, which will take place from July 23 to 27, 2025.”
Stoney Gillespie Jr. is a premium cigar enthusiast with 20 years of experience in event organization. Additionally, he has had the opportunity to travel to various countries in search of knowledge, learning about the immaculate purity of tobacco, the soils, and the inherent beauty of cigars.
Over the years, he has attended various events in the United States, including some of the industry’s first events, which sparked a new wave and provided opportunities to showcase the cigar cultures of different cities, highlight smaller boutique cigar brands, and tobacco-related businesses.
Driven by these experiences, Stoney became a co-founder of The Chicago Cigar Week, an initiative created to introduce cigar enthusiasts from around the world to the cigar culture in his city.
To achieve this, the event includes several activities at different locations throughout the Chicagoland area, allowing visitors to participate and experience the Windy City’s lifestyle.
Some of their standout events include golf games, wine and whiskey pairings, coffee and tea pairings, as well as educational panels organized by the SOTL Global Movement, and events sponsored by leading manufacturers, brand owners, and industry cigar enthusiasts.
The Chicago Cigar Week has also featured a brunch on a cruise across Lake Michigan, where guests enjoyed a panoramic view of the Chicago skyline accompanied by a fine cigar.
The effort to promote local culture has also led to events at the historic South Shore Cultural Center and the Drake Hotel, as well as exclusive venues such as the Fairplay Compass Arena, Pinstripes Rooftop, Park Tavern, Pier 31 on Lakeshore, Veterans Memorial Park, home to the Chairman Fred Hampton Aquatic Center, and the 63rd Beach House Promenade and Courtyard Fountain, not to mention the numerous lounges, essential sites in Chicago’s tobacco culture.
According to Stoney, the first Chicago Cigar Week took place in July 2022, and it recently celebrated its third annual event, “and we’ve already started planning the fourth edition, which will be held from July 23 to 27, 2025.”
Chicago, unlike many other cities, faces unique challenges regarding tobacco restrictions. However, supported by extensive event planning experience, Stoney and the other organizers have been able to overcome these by incorporating creativity into their planning, using private event venues and various locations that create conducive atmospheres for smokers.
Regarding the SOTL Global Movement, Stoney believes that the tobacco scene in
Chicago has seen tremendous growth in favor of women, with more female lounge or cigar-related business owners. “Their knowledge and experience in the cigar industry are invaluable!”
But the industry’s growth is not limited to women alone, as The Chicago Cigar Week also reports an increase in attendance, with more national visitors from New York, New Jersey, Philadelphia, California, Georgia, Tennessee, Kentucky, Louisiana, Mississippi, Alabama, Nevada, North and South Carolina, Oklahoma, Indiana, Wisconsin, Ohio, Arkansas, Texas, Miami, St. Louis, and Detroit, as well as international visitors from countries such as Canada, Mexico, the Dominican Republic, and Nicaragua.
Smoke with a Boss Lady Week
EMPOWERING WOMEN, ENRICHING COMMUNITIES: A WEEK TO CELEBRATE WOMEN IN THE CIGAR INDUSTRY
The premium cigar world has always been a realm of tradition, sophistication, and community. Yet, it is the women who continue to carve out their own space in this prestigious industry, bringing with them a unique blend of passion, resilience,
nd innovation.
aThis August 27th to September 2nd, the Smoke with a Boss Lady Week held an extraordinary celebration dedicated to honoring the women who are not just participants but trailblazers in the cigar business.
This special week was founded by Shirley McClellan, the visionary owner of Fire & Smoke Cigar Parlor, and is a shining example of how women are driving empowerment and local community development through their leadership in the cigar industry.
This week-long celebration is more than just a series of events; it is a testament to the strength, determination, and creativity of women in the cigar industry. No tickets are required, no swag bags to purchase, just show up, support, and be a part of something truly special. Whether you’re a seasoned cigar lover or a newcomer to the community, this is your chance to connect with incredible women and celebrate their contributions to the premium cigar world.
This year edition “was fire”, offering a huge variety of events like a Meet and Greet at Petworth Cigars in Washington, DC, hosted by the dynamic Dyane Holt; a Cigar Paint and Sip night with Toni Wilkes, the owner of Spartan Cigar & Pipe Lounge in Elkton, MD or a Gatsbythemed Casino Night at Top Dollar Cigar Co. in Curtis Bay, MD, hosted by the everelegant Norlene All-SmilesCash, among other great events.
ABOUT SHIRLEY MCCLELLAN
Can you share a bit about your background (education, your professional journey before cigars, etc.)?
I am a long time cigar lover and a professional entrepreneur. I earned a double BA degree in Business Administration and Management and hold an MSED in Education as well as a MBA in Business Organizational Studies.
How have your studies helped shape your career in the cigar industry?
Fire and Smoke Cigar Parlor, a true small business. My passion for lifelong learning and Master degrees in education and business help shape my ability to grow, be creative, overcome obstacles, and thrive in this industry.
Transitioning from an executive to an entrepreneur: Are there times you have regretted
I try to live without regrets. I take my lessons and my blessings and keep moving. I am sure it takes a very special person to be able to risk ups and downs ... the brink of losing it all... and still believe in your vision, yourself, your ideals, and your ability to be successful. There are times I wished I did things differently, made different choices, but there is never a time that I regret opening my lounge.
Describe the most difficult challenge that a cigar lounge owner faces.
As with any business people are key. Finding TRUSTWORTHY staff and navigating positive experiences with people you choose to trust with your dream.
What would you like to say to both the big companies and boutique cigar companies in the industry?
Support small businesses. Let’s grow together.
What will you never compromise on with your business?
My integrity, morality, or ethics!
How would you define your character and personality? Can you highlight three key aspects of your personality?
I am a hard-working and driven individual who isn’t afraid to face a challenge. I’m passionate about my work and I know how to get the job done. I would describe myself as an open and honest person who doesn’t believe in misleading other people and tries to be fair in everything I do. I am creative, savvy, and methodical. I am risk taker yet adaptive.
How do you envision your future in the cigar industry?
I learned the hard way to move in silence... I am ready for whatever the cigar industry has for me in the future.
Can you tell us about Smoke with a Lady Boss Week?
I created Smoke With a Boss Lady Week to encourage collaboration. Collaboration happens at the top. Competition happens at the bottom. It is an initiative of support. Women in the culture supporting one another and an opportunity for our partners and patrons to support our businesses. Women have always been a vital part of the cigar culture, yet it is arguably a man’s world. In essence, Smoke With a Boss Lady Week is an opportunity to recognize hard working women in the cigar culture in MD and DC and support them and at the same time these owners get to build comradery that lasts a lifetime.
Knowledge
SOTL School of
The Voices of the
Is Power
of Sommeliers...
the Alumni, Vol. 3
The mission of the alumni from the Global SOTL Movement's Certified Cigar Master Sommeliers School is to foster a community by providing a platform for networking, knowledge sharing, and professional development.
This network allows them to connect with other cigar enthusiasts, as well as to meet and engage globally through the platform: https://www. sotlglobalmovement.com/sgmsommeliers
In addition to networking opportunities, SGM –in collaboration with Humo Latino– presents brief profiles of certified sommeliers, available in both Spanish and English, to spread the experience and passion of the graduates, who serve as inspiration for aspiring sommeliers.
Every two months, SGM organizes virtual tastings and exclusive networking events for alumni, featuring a special guest, and will provide the cigar to be tasted, if available in their country.
These meetings include guest speakers such as cigar brand owners, Master Blenders, and experts in various aspects of the tobacco culture. This gives alumni the chance to sample different cigars and learn about their origins, flavors, and pairing options, all from the comfort of their homes.
At the same time, it provides a space for graduates to connect, share experiences, and build relationships in a relaxed and enjoyable environment. Join the Global SOTL Movement to promote the value of the Sommelier Course and let’s continue to elevate, together, the knowledge for the appreciation of cigars!
CCST LOU PISCITELLI
Lou Piscitelli is a furniture maker who dedicates his time to creating art from wood and cigar bands, defining himself as a Cigarartist (Cigar Artist). He also runs the Facebook group Cigar Lounge USA, aiming to promote the industry.
At 54 years old, Lou was motivated to become a Certified Cigar Sommelier for the opportunity to gain deeper knowledge about the industry, which he found within the educational program of the Global SOTL Movement.
According to him, this program is a significant step for learning more about the tobacco industry and not just for taking a cigar and a drink for a photo. “If you really want to learn what it takes to get that cigar in your hand, take a look,” he says.
He further explains that after taking the course, participants will truly appreciate and understand the world of premium cigars more than they did before, adding credibility within the industry.
A resident of Melbourne, Florida, a thriving market for the industry where lounges and events are common, Lou states that the knowledge acquired has given him a greater appreciation and understanding of the cigar process from seed to smoke.
This has made him feel confident when having conversations with any enthusiast, providing advice and guidance in the right direction to enjoy their cigars.
CCST LATOYA GOODWIN
The tobacco industry has always played a significant role in Texas, Latoya Goodwin's city of residence, where there is a large market and space for exposure, provided that proper planning and research are conducted.
Latoya is a retired Health Compliance Manager, now dedicating her energy to being a Cigar Educator, Travel and Lifestyle Blogger, and VIP Host for the Dallas Smokefest.
According to her, her mind has always been drawn to history in general, and cigars have a history worth studying. This is why she decided to take the Cigar Sommelier course offered by SOTL GM, where she found invaluable and hard-to-reach knowledge. “Having this accreditation adds value to my brand and adds an extra layer of confidence to my clients,” she notes.
In this regard, she emphasizes that the Cigar Sommelier Certification program is an excellent way to improve as a person involved in the industry and provides assurance to the public that the information offered is valid; not based on opinions but on facts.
CCST WHITNEY TAYLOR
Whitney Taylor is a 35-year-old full-time mother with aspirations to pursue a career within the premium cigar industry, in addition to running her own Facebook group, Whit's Sticks Cigar and Pipe Group, for the past four years.
A resident of Pearl Beach, she also serves as the Madame Vice President of the Michigan chapter of the Ash Hole Cigar Club with two years of experience and is working on a project related to women and cigars with the support of the SOTL GM.
Whitney is a lover of premium cigars and learning, which drove her to continue expanding her knowledge about the industry and its processes, seeking not only greater knowledge but also the confidence to converse with other enthusiasts and pave the way for a career in the industry.
According to her, the SOTL Cigar Sommelier Certification program is a comprehensive educational package, covering both the crafting of a cigar and techniques to enhance the tasting experience.
This is how residents of Pearl Beach, who are accustomed to smoking at home or on their boats with the few cigars available in their locality, now turn to her for guidance before venturing on a road trip to the nearest cities, where the main shops and lounges are available to them.
A Window to the Tobacco World
The upcoming edition of the InterTabac Trade Show, taking place from September 19 to 21, will be a new opportunity for visibility for various boutique brands seeking to establish themselves within the global industry.
Unlike other trade shows and events dedicated to the sector, InterTabac brings together the markets of Europe, Asia, the Middle East, and Africa in one place, which is why producers from various origins see it as a window to the Tobacco World.
From the Dominican Republic, Jonathan Almánzar, CEO of Linga Cigars, is one of the producers who has experienced attending Dortmund, Germany, to witness the business opportunities that this show represents.
According to his philosophy, shared with every client who comes to his Alma and Crú factory with the idea of entering the industry, understanding the vast universe of trade shows is essential for achieving success. It is an opportunity to interact with and learn from producers and brand representatives of all sizes, analyze their sales strategies, and develop one’s own.
Jonathan Almánzar, CEO of Linga Cigars.
Jonathan highlights that entering a diverse range of markets, such as those represented by InterTabac, brings with it challenges to consider, such as the variety of requirements and regulations imposed on tobacco, depending on the country or region of interest.
“There are issues like Track and Trace, which were announced in advance and provided an opportunity to plan, but for this and other requirements, the advice is to have a logistical partner who handles the import processes while you focus on maintaining a high-quality cigar to offer,” he explains.
Manolo Santiago, co-founder of Casa 1910, a representative of Mexican tobacco globally, explains that entering the international market does not require modifications to your products. Instead, it is important to maintain a broad catalog that satisfies as many palates as possible.
With extensive experience attending InterTabac, he details that for Casa 1910, it has been advantageous to have three different lines: one with 100 percent Mexican tobacco, one with a DominicanaMéxico blend, and the third NicaraguaMéxico, as well as different vitolas within each of them.
Manolo Santiago (right), Co-Founder of Casa 1910.
“It’s not about designing a different product for each market. It’s about having such a variety that consumers from different parts of the world find something suitable to their palate and personal taste,” he elaborates.
Additionally, as part of his experience at this show, Manolo shares that unlike other events like TPE or the PCA Trade Show, InterTabac focuses more on largescale business, so interactions are geared toward tobacco producers and global distributors, with fewer local retailers from Germany.
In this difference, he points out, lies the need to create a work plan entirely focused on post-show interactions, gathering a portfolio of clients interested in your product. “Here, everything is more European in style, a bit more serious than in the United States. Contacts are made and negotiations continue later, unlike PCA, where many sales are closed on the spot.”
UNLIKE
OTHER EVENTS LIKE TPE OR THE PCA TRADE SHOW, INTERTABAC FOCUSES MORE ON LARGESCALE BUSINESS, SO INTERACTIONS ARE GEARED TOWARD TOBACCO PRODUCERS AND GLOBAL DISTRIBUTORS, WITH FEWER LOCAL RETAILERS FROM GERMANY.
For Marcos Pérez, CEO of 1901 Papuro, who will be in Dortmund for the first time with Tabacalera Juan de León, showcasing his boutique brand at InterTabac is nothing more than a growth opportunity for his company. It is a forum where major industry representatives converge, whom he views not as competitors but as focal points that will highlight the effort he puts into his brand from New Jersey and the Dominican Republic.
UNDERSTANDING THE VAST UNIVERSE OF TRADE SHOWS IS ESSENTIAL FOR ACHIEVING SUCCESS, AN OPPORTUNITY TO INTERACT WITH AND LEARN FROM PRODUCERS AND BRAND REPRESENTATIVES OF ALL SIZES, ANALYZE THEIR SALES STRATEGIES, AND DEVELOP ONE’S OWN.
Marcos Pérez, CEO of 1901 Papuro.
The Ballantine’s Geese
Gastón Banegas
I’m almost certain that in a previous article I wrote about a certain Navarrita, a notable billiards player who dazzled a lot with his skills on the green baize and well-aligned cue. Enrique Navarra, that was his name, became a two-time world champion in three-cushion billiards in 1969 and 1972. I now clearly remember writing in that article about how this gentleman would make me sweat and embarrass me; how he would scold me and ask me to hit the
ball “gently.” Though not his student, he taught me many of “his” tricks that helped him make many people open their mouths in awe during his flawless performances. Back then, at the Real Club on Lavalle Street in downtown Buenos Aires, he would often share his anecdotes and feats related to this art that generates passion and has a nocturnal aroma. I always recall that these adventures would start around the same time, around 11:00 PM, when he would indulge in his favorite whisky, Ballantine’s.
I also remember writing in that article that I used to drink Chivas Regal with my friends, so the matter became even more competitive. But the truth, which I didn’t mention, is that this is where my taste for this remarkable blended whisky began. Moving closer to the present, I can share my own anecdotes about my encounters with Mr. Ballantine’s. Many of them are certainly amusing, but the important thing, to sum up, is that I’ve learned to appreciate this brand and enjoy having a glass of Ballantine’s 17 from time to time, my favorite among their offerings. And why is it my favorite? Simple: along with Chivas 18, it offers the best value equation in the blended whisky market, in my humble opinion. Awarded gold medals in 2010 and 2011, and again in 2019, this expression has been honored so many times that it demonstrates its consistency and quality over time.
Its main malts are Glenburgie, Glentauchers, Scapa, and Miltonduff, which are then blended with grain whiskies aged no less than 17 years.
A very pleasant whisky to drink, heavier on the nose than on the palate, with subtle flavors of smoke and vanilla cream, and crossed with some citrus notes, it is ideal for a summer evening, and why not, paired with a good cigar. I leave it up to you to imagine which one you’d prefer. Its intense amber color and warm aromas of honey and grains fascinate me, and I can’t help but get excited when I drink it.
But my admiration for Ballantine’s goes beyond that.
I recall that I previously wrote about my favorite distillery: Teaninich, not only because I like its single malt, but also because I’m moved by the story of its founder. Well, Ballantine’s is my favorite whisky brand because I enjoy drinking it, and being curious, I liked the story of its alarm system—yes, you read that right, alarm system.
Aged whisky is a rare and thus very valuable commodity; I’m sure we all agree on that. We can also infer that it can be quite attractive to those with nefarious intentions. These circumstances, you will understand, left all distillers with certain concerns to address. How to protect the precious uisge beatha (water of life) that took so much time and effort to produce.
In the late 1950s, the owner of the brand at the time, Hiram Walkers, decided to build a new warehouse complex in Dumbarton, and security arrangements became a crucial part of the plans. The warehouse complex, practically filled with matured Ballantine’s whisky, became a challenging target to protect effectively and cost-efficiently, as the site where the complex was to be built was about 46,000 square meters.
Here’s the interesting part of the story: the engineer in charge of the project, Ronald Cowan, turned out to be a keen
observer and bird enthusiast. According to the story, Mr. Cowan told the general manager of Ballantine’s that geese are birds with extraordinary hearing and excellent vision, as unlike humans, they can see the ultraviolet light spectrum.
Geese? Yes, indeed, he emphasized that they have light sleep and are noisily territorial. Moreover, they would thrive eating the grass and excess grains from the surrounding areas. And yes, it was a crazy idea, but wonderfully practical.
So, at the end of 1959, a security detail was recruited with the important mission of protecting the stock of thousands of hectoliters of aged Ballantine’s whisky. By the way, if I may say so, the goose squad, or more glamorously named Scotch Watch, was quite unusual.
The squad started with six birds, which, over the decades, grew to over 100 feathered creatures, becoming a worldwide sensation, featuring in news articles and advertising campaigns.
But all that glitters is not gold, as the saying goes. The task of caring for the birds was very arduous and challenging. The females proved to be excellent sentinels, protecting the warehouse perimeters, but at the expense of not attending well to nesting duties. For a time, common hens had to be “recruited” to tend to the eggs and ensure the geese’s reproduction, to perpetuate the bird population and consequently, ensure the surveillance system.
In the end, the hens turned out to be excellent surrogate mothers, a miracle of nature deserving of its own article.
The goose population also faced threats from local predators: prowling foxes. Although the whisky warehouses remained free from human theft, it was challenging to deal with the four-legged criminals despite various attempts at capture and traps.
During the nearly 50 years of service by the Scotch Watch squad, it repaid its care handsomely, as it naturally contributed to the maintenance of the mowed grass around the warehouse complex, as well as providing the workers with eggs for consumption. Given the availability of food and the need to care for nests and young, these birds had no need to fly and stayed for many years on the Ballantine’s premises.
Over time, the fame of the birds spread so much that they became a tourist attraction. They appeared on TV in BBC documentaries, and merchandising, including ties, hats, scarves, and lapel pins, was developed to capitalize on their popularity. But like all good things, they must come to an end, and the famous Scotch Watch was no exception. As with any corporate order, the last goose caretaker was replaced at the end of the last century by an automatic feeder with little affection to offer, and the advent of technology (closed-circuit surveillance cameras) was the final blow to the Ballantine’s geese squad.
OVER TIME, THE FAME OF THE BIRDS SPREAD SO MUCH THAT THEY BECAME A TOURIST ATTRACTION, APPEARED ON TV AND MERCHANDISING, INCLUDING TIES, HATS, SCARVES, AND LAPEL PINS
Fortunately, to ensure the story didn’t end badly, the members of the most unique surveillance team were not turned into a Christmas feast: the birds were relocated to Glasgow and placed under the care of the city’s animal protection society. A dignified retirement. Let’s say the geese were retired, and I believe they deserved it. What do you think?
In the meantime, Ballantine’s whisky continues to age in the Dumbarton warehouses, as secure as ever in a much quieter and more peaceful place after the departure of the Scotch Watch, waiting for someone to enjoy it as I do these days and as the great billiards master Enrique Navarra did during those game and chat nights in the 90s at the now-defunct Real Club in the heart of my city. Sláinte mhath, see you next time.
@TP5161
AT THE END OF 1959, A SECURITY DETAIL WAS RECRUITED WITH THE IMPORTANT MISSION OF PROTECTING THE STOCK OF AGED BALLANTINE’S WHISKY: THE GOOSE SQUAD, OR MORE GLAMOROUSLY NAMED SCOTCH WATCH
Chivas
Regal 12...
A whisky for every taste
Diego Urdaneta
The Chivas brand was created in 1801, in Aberdeen, Scotland as a grocery store by the Chivas brothers. In 1850 they started producing a blend to sell in their store, to catch the growing demand for blended whisky. Currently it is owned by Pernod Ricard and the whisky is created in the Strathisla Distillery (founded in 1786) in the Speyside region. Chivas 12 is the brand’s best selling product and it’s a blend of grain and single malt whiskies aged for a minimum of 12 years.
Parent Company: Pernod Ricard
Made by: Strathisla Distillery.
Name of the whiskey: 12 Year Old.
Brand: Chivas Regal.
Origin: Scotland.
Age: 12 years.
Price: $30.00
Nose: Caramel and vanilla, followed by citron herbal notes, oak, willow, sandalwood and a slightly malty scent.
Palate: Very similar to the nose on a drier note. Caramel, vanilla, oak, lemon citrus, green apple and pear. The herbal notes are still similar to willow, but not as herbal-ish and some light notes of almonds and malt.
Retrohale/Finish: herbal, vanilla and almonds.
Rating: 76 (5 on the t8ke scale)
Conclusion: Chivas Regal 12 is usually in the upper limits of normalcy for its category, but it’s also a whisky available pretty much everywhere and with the same flavor wherever you try it, not too smoky or too sweet. Because of its “neutrality”, it’s something most people don’t love or hate, but just looks good on the shelf and people will stock it because most visitors will drink it.
