Humo Latino Global January 2025 by humolatinomagazine

SOTL GLOBAL MOVEMENT

Karnabakos

Los Hijos de La Hoja del Chan...

Tobacco's New Era in Puerto Rico

In Puerto Rico, The Resistance continues. The legacy of José Gabriel Cruz Ayala, El Chan, endures not only through the efforts of his wife and partner, Liz Janice López, but also through the daily work of the self-proclaimed Hijos de La Hoja del Chan (Sons of La Hoja del Chan): Jonathan Delgado, Mario Córdova, Héctor González, Lino Ramírez, and Sandra Matos.

César Salinas Chávez

Director

Alberto Arizmendi

Editorial Director

GH L

Dominican Republic

Julio César Fuentes

Commercial Director

Honduras

Patricia Pineda

Rolando Soto

Roberto Pérez Santiago

Art Director

Raúl Melo

Publisher

Enrique Quijano

Style Correction

Moisés Licea

Web Master

Yoshua Segovia

Community Manager

COLLABORATORS

Argentina

Gastón Banegas

Colombia

Federico Londoño Mesa

Eduardo Márquez

Canada

Nicolás Valenzuela Voss

Chile

Francisco Reusser

Christopher Sáez

Michel Iván Texier Verdugo

YEAR 1, ISSUE 9, JANUARY 2025

Humo Latino Magazine reserves the right to reject unsolicited articles that contravene its thematic profile, as well as those that do not conform to its style standards.

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Cuba

José Camilo López Valls

Spain

Luciano Quadrini

Sofía Ruiz

José Antonio Ruiz Tierraseca

Fernando Sanfiel

United States

Anastasia Psomiadi

Blanca Suárez

Lefty Karropoulos

Mexico

Aurelio Contreras

Gonzalo Romero

Manolo Santiago

Puerto Rico

José Luis Acosta

Dominican Republic

Francisco Matos Mancebo

Wendell Rodríguez

Venezuela

José Bello

Diego Urdaneta

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Editorial The wheel keeps turning...

According to the June 2024 Cigar Market Import Report, recently released by the Cigar Association of America, during the first half of this year, the importation of premium cigars grew by 1.6% compared to 2023 and remained stable in its rankings, confirming sustained growth in recent years.

Leading the pack is Nicaragua, which experienced a 2.7% increase, followed by the Dominican Republic with a significant rise of nearly 8 percentage points. Meanwhile, Costa Rica saw an astronomical 132% jump in its exports to the United States. On the flip side, the Philippines (-70%) and Honduras (-11%) recorded notable declines.

Another noteworthy insight from the report is the near doubling of imports of small-format cigars, with almost 40 million more little cigars brought in during the first six months of 2024. This is interesting as it highlights market trends and how vitolas with dimensions similar to cigarettes are gaining importance –something that warrants attention in the future.

It is important to note that these figures only represent imports to the United States, but they can be taken as a barometer for the industry, reflecting significant growth and evolution in its markets. Rather than discouraging, this points to a promising short- and mediumterm market, complemented by new trade fairs such as the one held in Dubai last November, the WT World Tobacco Middle East.

Restrictions, legal battles, campaigns, and the relentless lobbying by international organizations in member countries to limit or nearly eradicate our inalienable right to recreational activities like enjoying a good cigar are nothing new. Practically since tobacco landed in Europe and gained popularity worldwide, it has been the target of countless efforts to control, demonize, and even ban its recreational use.

Nevertheless, the growth in premium cigar consumption has been steady for over a decade. New markets are emerging, new social sectors are joining the hobby, and –according to statistics– this outlook is unlikely to change in the coming year.

What’s new ?*

*in alphabetical order

Aroma 809

Wrapper: H2000

Binder: Sumatra Ecuador

Filler: Piloto, Criollo 98 Dominicano and Nicaragua

Size: Gran Toro (6 x 60)

BIN Cigar, Don Agusto

Wrapper: Havana

Binder: Havana

Filler: Havana

Size: 6 7/8 x 54

Ceniza

Wrapper: Maduro

Binder: Sumatra

Filler: Nicaragua, Pensilvania, Piloto Cubano, HBA and C98

Size: Torpedo (6 x 52)

Diab Ellan, Reina Basura

Wrapper: Connecticut

Binder: Ecuadorian

Filler: The very best tobacco from Abuelo Sucio’s blend

Size: Magnum (6 x 60)

Don Nan, 1932

Wrapper: San Andrés

Binder: Sumatra

Filler: Criollo 98, Piloto Cubano, T13 and Pensilvania

Size: 4.5 x 60

Flayva Cigars, Bourbon*

Wrapper: Honduras

Binder: Dominican

Filler: Dominican and Nicaragua

Size: Toro (6 x 52)

*Infused, not soaked.

Las Lagunas, Cigarro Corona

Wrapper: Corojo

Binder: HVA

Filler: Criollo 98, Olor Dominicano and Piloto Cubano

Size: Corona (5.5 x 43)

Madre Tierra, Corojo

Wrapper: Corojo

Binder: Dominicano

Filler: Dominicano

Size: Robusto (5 x 52)

Tabacalera Juan de León, Flor de la India

Wrapper: Sumatra

Binder: Indonesia

Filler: Dominican with brazilian seed

Size: Torpedo (6 ¼ x 54)

The Jerko

Wrapper: San Andres Oscuro

Binder: Honduras and Nicaragua

Filler: Honduras and Nicaragua

Size: Robusto (5 x 54)

Tobacco's New in Puerto Rico

Los Hijos de La Hoja del Chan...

In Puerto Rico, The Resistance continues.

The legacy of José Gabriel Cruz Ayala, El Chan, endures not only through the efforts of his wife and partner, Liz Janice López, but also through the daily work of the self-proclaimed Hijos de La Hoja del Chan (Sons of La Hoja del Chan): Jonathan Delgado, Mario Córdova, Héctor González, Lino Ramírez, and Sandra Matos.

Thus, in addition to El Chan Cigars and Galiz, brands like Mr. Jony Cigars, Cigarros Córdova, San Pedrito, and Lin San Cigars have joined the ranks. Their owners –trained by Gaby–are part of a movement that began in 2017, aimed at revitalizing the tobacco tradition in the former Borinquen, bringing back to the island a heritage that was once the livelihood of every family.

Following the unfortunate passing of El Chan, all of them have taken up the mantle with the conviction that “together, anything can be achieved.”

The foundation for creating a 100% Puerto Rican cigar is now stronger than ever.

New Era Rico

From La Hoja del Chan

The Resistance, in Constant Evolution

After eight years leading La Resistencia in Puerto Rico, La Hoja del Chan also spearheads the tobacco industry in a country where José Gabriel Cruz Ayala, El Chan (1981–2024), should be recognized as a man who loved and cherished his homeland. He fought for the revival of an industry that nearly went extinct. For every Puerto Rican, there’s a story tied to tobacco, and now –somehow– also to Gaby.

Liz Janice López, his widow and business partner, is currently the only woman owning a company in Puerto Rico’s cigar industry. In addition to maintaining the projects she started with her husband, she has focused on reorganizing the company with a more commercial perspective. While she continues supporting cultural activities, her primary goal is to extend the company’s benefits to more families through job creation.

“I believe there is a before and after in Puerto Rico’s tobacco sector thanks to José Gabriel Cruz Ayala. He played a fundamental role not only in the revival, production, and marketing of cigars,” says Liz Janice, who believes Gaby’s legacy endures through the people he mentored and inspired.

THE BACKGROUND

After the Colonial era and the Cuban War (late 19th century), Puerto Rico’s tobacco industry thrived during its golden age between 1910 and 1940. This period ended with mass production by U.S. companies, a decline in cultivation, and the subsequent closure of cigar factories. Cultural shifts towards cigarettes, alongside anti-smoking programs and laws, worsened this crisis, leaving only a few artisans by the start of this century.

In 2017, a movement led by Liz Janice and Gaby emerged. Under the slogan Somos la resistencia (We Are the Resistance),

it aimed to revive the island’s tobacco industry. Beyond producing premium cigars, the initiative sought to promote their commercialization, rejuvenate tobacco farming, and preserve artisanal skills through the training of cigar rollers.

Despite challenges such as Hurricane María and the Covid-19 pandemic, most of their objectives have been achieved. They launched brands like El Chan Cigars and Galiz, certified as artisans, established the La Hoja del Chan factory and cigar lounge in the heart of Caguas, trained cigar rollers, earned the Hecho en Puerto Rico quality seal, and became the first fully Puerto Rican company to participate in the Premium Cigar Association (PCA) 2024 trade show, among other accomplishments.

A BRAND REFRESH

Liz Janice plans to focus on refreshing the brand in 2025. “Although our cigars and blends will remain as part of Gaby’s legacy –and his face will always appear on El Chan Cigars– the company, La Hoja del Chan, must chart its own path, rooted not only in its image.”

The factory and cigar lounge in Caguas’ central plaza continue to operate. An agreement with a neighboring vendor specializing in food and spirits will create a space for visitors to eat, drink, and enjoy cigars. The location will have fixed hours, and more sales points will be established across Puerto Rico. “While we haven’t yet reached our production peak, we are seeking funding to expand our current workforce.”

The brand’s regular catalog remains unchanged, including handcrafted humidors. The main line consists of Robusto and Toro in Connecticut, Maduro, and Habano wrappers, as well as Galiz, featuring two box-pressed options in Habano and Maduro wrappers. Special editions include El Chan Pig (Pigtail) and Big Bro, a full-flavor blend with a San Andrés wrapper.

Their latest blend, 9/21, is a Corona Pigtail measuring 5.5 inches with a 42-ring gauge –Gaby’s favorite vitola. It features a Corojo Estelí wrapper, Indonesian binder, and Jalapa and Puerto Rican fillers, with a Sweet Tip brown sugar variant for Galiz. Liz notes this vitola and the Robusto are highly popular, although demand for larger cigars, like the 6-inch, 60-ring gauge, has declined. “Market changes will be important to monitor.”

THE LEGACY OF LA HOJA DEL CHAN

In restructuring the company, Liz Janice sought to strengthen it and “turn the page on this year without Gaby.” For example, they are advancing tobacco cultivation in Barceloneta, where a farmer and her husband grow Habano 2000 and Burley varieties from seeds provided by El Chan. These tobaccos are used as Ligero in their cigars.

The goal is to progress agriculturally and produce a fully Puerto Rican cigar by 2027.

Regarding the Premium Cigar Association trade show, to be held in New Orleans next April, Liz Janice aims to expand the presence of their products in the U.S.

Following their first PCA participation, several distributors have expressed interest, and she hopes to solidify their position in that market.

Currently, El Chan Cigars and Galiz are available at various locations, including Puerto Rican airports, cigar lounges, and stores in Connecticut, Lakeland, and Miami. Products are also sold through their website, www.lahojadelchan.com, and social media channels Instagram (@ lahojadelchanpr) and Facebook (La Hoja Del Chan).

This family business receives support from Liz Janice’s daughters, Daniela and Ámbar, who assist with sales, as well as her mother, in-laws, and Gaby’s cousin, Jonathan. Her young son, Gael, is already eager to learn the cigar-rolling craft.

AN EXTENDED FAMILY

For this year, Liz Janice plans to hold the third edition of the Festival Viva la Hoja and expand the company’s workforce by hiring at least four more cigar rollers outside the family. “After everything we’ve been through, the goal remains what it has always been: creating more jobs and forming an extended family.”

To support this vision, cigar-rolling courses will resume. “I’m very proud of that first generation from our little school, who call themselves Los Hijos de La Hoja del Chan. People like Jonathan, Héctor, Mario, and Lino are extensions of Gaby due to their passion, dedication, and commitment to the industry.”

“We are the resistance, but in constant evolution. What once seemed negative always resulted in something positive. Our plans are materializing, possibly with a more structured approach, because this work fulfills and inspires us. We want more people to live off this industry and make cigars in Puerto Rico.”

Liz Janice doesn’t just aim for economic success but also wants to leave a lasting legacy. “Let it be known that there was a Puerto Rican who dared to make a difference. When everyone told Gaby it wasn’t possible, he said it was –and he made it happen.”

Cigarros Córdova

The Beginning of a New Life

Abusiness administrator by profession, Mario Córdova inherited a faint tobacco tradition from a great-uncle who worked as a cigar roller during Puerto Rico’s golden era of tobacco. This period began during the Spanish colonial era, when the island served as the world’s largest tobacco exporter, combining local production with leaves from Cuba and La Española (modern-day Dominican Republic) on their way to Europe.

Today, the brands that emerged after the decline of this industry are largely boutique, but they stem from a history where companies like the Puerto Rico Tobacco Company and the Electric Power Tobacco Company led the prosperity of nearly 40 cigar brands crafted on the Island of Enchantment.

The grandson of a cigar enthusiast, Mario turned to premium cigars during a divorce in 2020, when the calming effects of good cigars helped him manage stress and symptoms of depression during a challenging time.

Mario had been smoking cigars since he was 18 and was passionate about the craftsmanship they represent. He decided to delve into the industry to understand the process behind these objects of pleasure and, along the way, save money by producing his own.

Through the pages of El Vocero de Puerto Rico, a local newspaper, he came across an image of Gaby Cruz and thought, “This is someone who could surely teach me.”

“I reached out to him through social media, and he invited me to learn. I remember I had bought a DVD with socalled cigar-rolling lessons, and he told me, ‘Throw it away. I’ll teach you the right way to make a cigar.’ And that’s how we started.”

For Mario, it marked the beginning of a new life and a clear sign that the world had not ended. Today, he continues working as a business administrator,

but instead of doing it from a call center, he now devotes his time to building his brand and supporting local artisans through the Mother Earth Cigar Lounge in San Juan.

“I saw the business as an art –something Gaby instilled in me– but also as a niche market and an opportunity to help Puerto Rico’s cigar industry regain its former glory.”

CIGARROS CÓRDOVA

To honor his family legacy, Mario Córdova chose his surname as the brand’s name and his family crest to adorn each handcrafted cigar. The brand currently offers five vitolas: Gordo, Torpedo, Robusto, Rothschild, and Toro.

Among them is Esteban, a 5-inch, 54-ring gauge Robusto created in honor of his grandfather. This Cuban sandwich cigar features Puerto Rican leaves cultivated before Hurricane Maria, aged for seven years, and further cured in wooden boxes with cane liquor and table scraps from other tobaccos that enhance the blend.

Another standout is Doris, a small 4.5inch, 52-ring gauge Belicoso with a sweet tip—a technique Gaby taught him. The

cigar pays homage to his grandmother, a sweet woman with a strong side, symbolized by the Kentucky fire-cured leaves in its blend.

Finally, the Drengr is a robust and strong cigar available in 5-inch, 60-ring gauge and 65-ring gauge vitolas, designed for those who enjoy long, indulgent smokes.

Additionally, Mario is collaborating with a local entrepreneur and close friend to create a new line of cigars dedicated to Puerto Rico’s national heroes. The first in the series is Betances, named after Ramón Emeterio Betances y Alacán, considered the Father of the Nation. Its blend features a San Andrés Mexican wrapper, Cameroon binder, and Nicaraguan Estelí and Dominican Piloto filler.

A NEW OPPORTUNITY

According to Mario Córdova, Puerto Rico is experiencing a new opportunity to reclaim its place in the international market, starting with the United States, one of the largest markets in the world.

“We have the foundation of the tobacco industry and the heart to move forward, but we all need to do our part, collaborate, and share –just as Gaby always wanted.”

He believes that in a few years, the island could produce its first master blenders, supported by consumer interest in artisan cigar-making and various projects aimed at growing and harvesting tobacco locally, paving the way for 100% Puerto Rican cigars.

CIGARS ARE MEANT TO BE SHARED

One of El Chan’s greatest lessons was that cigars represent a lifestyle for everyone, from the humblest to the wealthiest, and that cigars are meant to be shared –they don’t exclude. In keeping with this philosophy, Mother Earth Cigars offers a safe space for enjoying quality cigars, allowing people to “shake off the stress of the week.”

In Puerto Rico, there are more lounges opening every day, along with opportunities in the local market. Young people are showing interest in learning how to enjoy a good cigar and simply need guidance.

Lino, Sandra, Jonathan, Polanco, Barreto, Mario, and San Pedrito form the first group of Los Hijos de La Hoja del Chan. They’ve become a family mentored by José Gabriel Cruz Ayala, El Chan, working together to revive Puerto Rico’s cigar tradition.

“We might not always meet regularly due to our individual responsibilities, but when we cross paths at a trade fair, I sell their products alongside mine. It’s all about unity, and we help each other grow.”

Mario emphasizes that through this group and everyone Gaby inspired, his legacy lives on. “He left us suddenly, but he knew this heritage would be protected by his family and all of us. I’m doing my part to honor his name through my journey, working to prove that Puerto Rico is on the tobacco map. For now, Cigarros Córdova is a one-man operation, but with a clear vision for the future.”

Lin San Cigars

Tobacco Rolled with Love

Married for three decades, Lino Ramírez and Sandra Matos share everything as a couple, including their passion for tobacco and the craftsmanship involved in blending and rolling a fine cigar. For the past five years, they have pursued this activity under the name Lin San Cigars, their own brand that combines their names, tastes, and stories through an extensive lineup of over ten different cigar blends.

Lino recently celebrated one year away from his judicial career, where he worked for 30 years as a deputy sheriff, while Sandra continues her work in education as a preschool teacher.

Having been a smoker since the age of 18, Lino knew something about tasting tobacco, but it wasn’t until the Covid-19 pandemic that he had the chance to discover La Hoja del Chan, a fledgling company that grew during the lockdown period.

“I came across El Chan on social media, tried his cigars, and just weeks after meeting him, we asked for an opportunity to learn the art of tobacco.”

Lino and Sandra began as students of Gaby at La Hoja del Chan’s original workshop, located in the family home. They learned the art of cigar making, and soon after, they felt the need to venture into the market with their own brand.

On January 7, 2020, within the same workshop that sparked their passion, they launched their brand, which today produces 11 different cigar blends, each with its own story and reason for being –something Gaby taught them.

In this regard, among the many lessons shared by El Chan and Liz with this couple, the importance of doing things with love stands out.

“If you’re not happy or you’re struggling, those feelings are transmitted into the cigar, and nothing will turn out well. That’s why to make a quality tobacco, things must be done well and with love,” they assert.

THE VITOLAS

Wrapped in Connecticut, Maduro, and Habano wrappers with tobacco from the Dominican Republic, Nicaragua, and Ecuador, each cigar produced by Lin San Cigars tells a story.

According to Lino, in Vieques, the town where his family is from, it is common for families to have nicknames related to birds. His grandfather’s nickname was Pichón, passed down to his father, who recently passed away, and then to him. From this story, Don Pichón was born –a 5-inch, 52-ring gauge Robusto– and Don Pichoncito, a 4.5-inch, 60-ring gauge Shorty.

These cigars are followed by Nuestro Amor, a 6-inch, 46-ring gauge Lonsdale, whose blend was created as a couple under the supervision and participation of Liz and Gaby; Goliat, a 6-inch, 60-ring gauge Toro made with Kentucky firecured tobacco inspired by the family’s mini schnauzer.

Additionally, there is La Teacher, a 5-inch, 52-ring gauge box-pressed cigar, created in honor of the nickname Sandra received from the group of cigar artisans during her training; along with four smaller cigars named Capitán, Coral, Isla Nena, and Marshal, the latter inspired by Lino’s years as a deputy sheriff.

TOBACCO IN PUERTO RICO

According to Lino and Sandra, Puerto Rican tobacco has nothing to envy from the major international brands sold in the U.S. market, backed by the training and dedication of artisan cigar rollers who respect the tradition that once placed the island as one of the largest tobacco suppliers from the New World to Europe.

“What is the best cigar? They all are,” says Lino, who believes a good humidor should contain cigars of all kinds –domestic, international, expensive, and affordable–providing a variety that keeps the palate always intrigued.

“At the last Viva la Hoja festival, there were nearly 20 artisans showcasing our products, a sign that the industry is rising, not to mention all the farms now producing tobacco after this production had been neglected due to sugar cane and rice.”

WOMEN AND TOBACCO

Sandra is one of the 9 certified cigar rollers currently in Puerto Rico, a title she proudly holds as part of the paradigm shift within the industry, where, after a long tradition of male dominance, spaces for women are continually opening at all levels.

“In the past, we were only allowed to remove the stems or work in the fields, but we are proving that we can do things just as well and even better than men.”

Moreover, leveraging her background as a teacher, Sandra uses her skills to bring tobacco knowledge and culture to others.

LOS HIJOS DE LA HOJA DEL CHAN

After their certification as cigar rollers, the first group formed by José Gabriel Cruz Ayala, El Chan, sought a way to stay connected and found the opportunity through the creation of a WhatsApp group that Lino named Los Hijos de La Hoja del Chan

This act, beyond simply giving identity to a means of communication, became the birth of a brotherhood and a family with a place for anyone who wants to join. “What we seek is to make it clear that if we work together, opportunities will arise. Let’s put aside the negativity and work together for the good of Puerto Rico.”

In this sense, Lino believes that the fact their brand continues to thrive is a sign that La Resistencia is alive, with a presence on the island for five years now and a constant participation in birthdays, weddings, corporate events, and more activities where tobacco is regaining its prominence.

“There are those who started, left the market, and remained as personal consumers. We continue strengthening the industry and the legacy of El Chan.”

Mr. Jony Cigars

Respect for Tobacco

For Jonathan Delgado, his journey with cigar craftsmanship started from scratch, revealing a hidden talent that neither he nor anyone else knew he possessed. A health issue was preventing José Gabriel Cruz Ayala, El Chan, from working at full capacity, so he needed someone to help him. That’s when he turned to his cousin, who agreed to work by his side as an occasional assistant.

Jonathan has been a smoker since the age of 17, but it wasn’t until he arrived at the La Hoja del Chan workshop that he realized what a cigar truly represents –its craftsmanship, the effort of the hundreds of hands involved in its creation, and everything he had “disrespected” when he simply lit a cigar to blow out smoke without thinking much about it.

“With Gaby, I saw the work, the attention to detail, and I began to develop a love for tobacco, agriculture, and the craftsmanship. Once I understood that, I started to enjoy it more.”

Until 2020, Jonathan worked for a company subcontracted by the airport to handle baggage. However, the Covid-19 pandemic drastically reduced operations, and he lost his job. This marked the beginning of his full-time career with tobacco, which now involves working at La Hoja del Chan, creating his own brand, and collaborating with the Tobacco Museum in Caguas.

Going back to his roots, Jonathan had no idea he could make cigars. “But it was something I had inside me, and I started from scratch until I could do it on my own.”

He also realized that this business had vast growth potential, but what truly made him decide to pursue it was the craftsmanship. “I fell in love with it and found a passion for working with the leaf.”

Jonathan became an outstanding wrapper roller. During the first few months, El Chan handled the filler, and Jonathan only worked on the wrappers. But over time, the trust in his work grew, and he began running the workshop while Gaby went out to seek clients. This has been the routine for the past four years.

In fact, he is part of the group called Los Hijos de La Hoja del Chan, certified as cigar rollers in 2022.

A BRAND OF HIS OWN

Jonathan’s talent with tobacco was undeniable, just as El Chan’s passion for the growth of the tobacco industry in Puerto Rico was. Therefore, the next step had to be creating his own brand. “I was afraid to start a business because I didn’t want to fail. It took me a while, but I’ve now had my brand for a year and a half.”

The brand is called Mr. Jony, a cigar that started as a product entirely based on his creator’s taste. In fact, he chose the Torpedo format, 6 inches long with a 52 ring gauge, as the only reference he had in mind for what a cigar should be, before getting involved in the industry and learning about different formats or sizes like Toro, Robusto, and Churchill, among others.

“In my mind, a cigar had to be a Torpedo. That’s how I saw them when I imagined a cigar, maybe from some reference on TV or something like that. Also, I like that format because depending on the cut, you can achieve a looser or tighter draw, according to personal taste.”

The base blend of his cigars features Nicaraguan tobacco for the filler and Ecuadorian tobacco for the binder. The variety is in the wrappers: Habano and Broadleaf for the Maduro, Connecticut, Habano Ecuador, and a combination of Connecticut and Maduro to create a Barber Pole or Bolero.

Jonathan believes that the lessons he learned from El Chan have been crucial at every step of his journey in the industry, from how to make a cigar to how to market it. When it came to his cigars’ strong flavor and character, which were the first blends for Mr. Jony with those bold notes and aromas, Gaby pointed out that palates are varied in the market, and that’s when Jonathan decided to expand his offerings.

“As I participated with him in various activities –private events and fairs–that’s where I learned to vary my blends because there are people who haven’t smoked before, and a strong blend might be too aggressive for them. In other words, it could result in a bad experience.”

As for the local audience, Jonathan adds that the brand enjoys good reviews and a loyal customer base, so exporting isn’t far off. “Although it’s not a priority right now,

because I dedicate most of my time to La Hoja del Chan and the Tobacco Museum in Caguas, which helps spread the history of this municipality as one of the largest producers of tobacco during the golden age of tobacco in Puerto Rico.”

“Although no one can deny that goal, I don’t aim to have the best cigar in the world, but for every enthusiast to have a Mr. Jony in their home as a handcrafted product made in this country.”

THE TOBACCO REVIVAL

Since 2020, the growth of the tobacco industry in Puerto Rico has been significant, and there’s much more buzz around it than before, directly impacting the new generations and changing the paradigm that cigars are only for older people.

Jonathan recalls that years ago, tobacco was the island’s second or third largest economic source, just behind sugar cane

and possibly coffee. “I hope that soon, maybe in a couple more years, we can have a 100% Puerto Rican cigar again.”

As progress toward that goal, he talks about the lands where tobacco is being cultivated again. “Although I don’t know what seed is being used, I hope that over time we can develop our own variety. Right now, what we can see is that the sector is advancing and evolving.”

San Pedrito Cigars

Let our cigars speak for Puerto Rico

Asmoker from a very young age, Héctor González admits that he truly entered the world of tobacco when he met Gabriel Cruz Ayala, El Chan, whose cigars were among his favorite smokes. After taking a cigar-making course with him, and after a year of working with the blends, he now has and promotes his own brand, San Pedrito Cigars, from Caguas. “Because, no matter how long it takes me, I want the brand to be recognized worldwide, not for my last name, but because it’s from Puerto Rico.”

A turner by vocation and with a job in the pharmaceutical industry, Héctor claims that in the medium term, in less than five years, he will be fully dedicated to his brand, to which he devotes all the time his day allows, and his imagination, as he now has, after two years in business, 11 vitolas in four different wrappers and tobaccos from Ecuador, Nicaragua, Brazil, and Mexico.

Héctor started young, smoking cigarettes at 18, and around the age of 21, he quit to enter the world of cigars. Like many, he started smoking “labels,” meaning well-known brands that can be found in any humidor, and remembers his first cigars, Camacho and Rocky Patel. “But at first, I just asked for cigars based on the smoking time: I want a cigar for an hour, for half an hour…”

FROM CUSTOMER TO STUDENT

Héctor remembers Gaby fondly for several unforgettable reasons. For example, he was his customer, as he smoked some of La Hoja del Chan cigars, which he infused with pitorro, the typical Puerto Rican “clandestine” or homemade rum. “The cigar was super good, one of my favorites.”

He recalls that for one of La Hoja del Chan’s anniversaries, Gaby invited him as a craftsman since Héctor also makes handmade ashtrays. “He told me, ‘Look, come to learn,’” but it wasn’t until a year and a half later that Gaby set up a cigarmaking school, and that’s when Héctor decided to join. “Out of the six people in that group, three of us finished the course, and I’m the only one still making cigars.” In total, 16 people took the courses, but only four continue making cigars: Lino, Jony, Mario, and Héctor.

He highlights that it was a very interesting process in which they learned several techniques, starting with everything related to tobacco, its processes, and its characteristics. In practice, they started with cut tobacco and later with long filler, in different styles, “like the Cuban style or making it in a sandwich form.”

Gaby taught them while keeping up with his work at his workshop, so they learned while producing La Hoja del Chan’s daily output. “He showed us how and what to do while working, and later came to review the work. He gave me a couple of knocks on the head because I left a vein in the filler, and he said: ‘Here you have a plug,’ he tore the cigar and told me to start over. Those were really good moments that I will always remember. I have many videos of him on my phone from when we made the cigars.”

SAN PEDRITO CIGARS

After nearly a year of training, Héctor gradually acquired tools that, in Puerto Rico, he claims are very expensive: molds, guillotines, supplies, but not with the intention of creating a brand. “Because it takes time, if I make a cigar for myself and it turns out bad, it’s no big deal, I tear it and make another one, but with a customer, it’s very different because they won’t buy from you again. You have to perfect the recipe and let people try it.”

With tools in hand and a space to work, he began buying tobaccos from various origins, searching for the leaves that he liked most to create his cigar blends. This process took him over a year before he could say, “Now I have something to go public with.” And that’s how San Pedrito Cigars was born. “This was in December 2022, and since then, I make cigars every day.”

What Héctor likes is diversity, so his portfolio is extensive, ranging from a 32 ring gauge to an impressive 60. “I like to buy molds; I have four of each vitola, and I even have old molds that I buy at antique shops.”

Currently, he works with cigars of 5 inches, ring gauges 32 and 34; Lancero, 7 inches, ring gauge 38; Double Corona, 6 inches, ring gauge 44; Pirámide, 6.5 inches, ring gauge 54; and Toro, 6 inches, in ring gauges 48, 50, and 60, with wrappers of Candela, Habano LS, Connecticut, Habano 2000, San Andrés Negro, Maduro, and Barber Pole, from the United States, Mexico, Brazil, Ecuador, and Nicaragua.

In fact, what makes his cigars unique is that he found that using Ecuadorian and Nicaraguan tobacco in the filler gave a unique flavor, which he fell in love with as soon as he tried the blend. “The goal is not to resemble what’s already on the market.”

For now, Héctor does not distribute his brand in tobacco shops or cigar lounges but has instead focused on presenting it at fairs, festivals, and conventions, as well as with clients who contact him directly. However, seeing how the business has developed, he projects that in about two years, he will be fully dedicated to San Pedrito Cigars.

“First, I need a student, someone I can teach, just like Gaby taught me, because I can’t manage all these vitolas by myself. I want to continue his legacy, I want Puerto Rico to be known for the cigars we make here.”

In fact, the brand’s name is in honor of the endemic Todidae bird of the Island of Enchantment, which can be seen from the coastal plains to the high mountains. “Because what I want is not to be known for my last name, but for my cigars to speak for my homeland, for our cigars to speak for Puerto Rico, and to be recognized as Puerto Rican cigars.”

PUERTO RICO’S TOBACCO

Puerto Rico has a tobacco history that Gaby considered glorious, and from La Hoja del Chan, he worked to spread, promote, and rescue it, as one of his dreams was for tobacco cultivation to rise again on the island and for the oncerenowned Puerto Rican Broadleaf to take flight once more.

“But we have a problem, and it’s that Puerto Ricans don’t want to work under the sun, and that’s holding us back because there are people trying to grow tobacco again, but, like a Cuban friend of mine says, they don’t want to work the land; now everyone prefers to work in an office, and that’s a problem for tobacco cultivation.”

However, Héctor believes that it’s a matter of engaging more with field workers about the benefits of this crop, connecting with the government, and, as El Chan desired, creating an association that brings together all tobacco artisans in Puerto Rico. In fact, he recalls that in one of the last meetings with Gaby, they were precisely aiming to get closer to the government to establish a program that would encourage growers to resume tobacco cultivation, with technical advice, and involve artisans and rollers to provide them with raw materials, creating a virtuous cycle that would help boost the industry.

“We need to unite, showcase to the world the great cigars being made in Puerto Rico, because that’s El Chan’s legacy, the one we must continue.”

Since 2017, the Sisters of the Leaf Global Movement has been reshaping the cigar world, paving the way for a new era of empowerment and recognition for women. Founded by the visionary leadership of Dr. Anastasia Psomiadi, this movement has redefined the cigar world, making it a space that acknowledges and highlights women’s contributions.

Central to its mission is the empowerment of women, achieved through education, promotion platforms, mentorship, selfexploration, and fostering personal growth. The Sisters of the Leaf Global Movement represents a transformative shift, breaking barriers and opening doors to new opportunities for personal development and network building for both women and men.

Supported by its esteemed Advisory Board and Chief Business Development Officer, Lefty Karropoulos, the SOTL Global Movement inspires individuals, as well as local, national, and global associations, to develop similar initiatives and drive impactful change in the cigar industry and beyond.

Key Initiatives and Impact

· Education Through SGM Maestro School of Certified Cigar Sommeliers:

Education is central to SGM’s mission, represented by the Certified Cigar Sommelier Tobacconist (CCST) program. In partnership with Tobacconist University, this comprehensive certification provides participants with in-depth knowledge of cigars, equipping them with valuable skills, enhancing their expertise, and opening doors to new opportunities in the cigar industry. It empowers both women and men to excel and thrive professionally while deepening their appreciation of cigar culture.

· The SGM Maestro School of CCST Alumni:

The mission of the SGM Maestro School of CCST Alumni is to build a vibrant community of graduates, providing a platform for networking, knowledgesharing, and professional growth. Through its collaboration with Humo Latino, SGM will showcase interviews with Alumni members, available in both Spanish and English. These stories highlight their journeys, achievements, and passion, serving as an inspiration for aspiring sommeliers and contributing to the global appreciation of cigar culture.

· SGM - Women-Friendly Cigar Destinations:

SGM is transforming cigar lounges, shops, resorts, bars, restaurants, clubs, and more with its Women-Friendly Certification, setting a new standard for respectful and welcoming environments. The vision is to build a global network of SGM Cigar Destinations that uphold

these values and elevate the quality of cigar culture. Certified venues must meet specific criteria, such as offering cigars from women-owned brands, training staff, hosting educational events, and collaborating with local organizations.

· Global Dialogues and SOTL Roundtables:

For the first time in cigar history, within the principles of social responsibility and business ethics, the SOTL Global Movement initiated a groundbreaking international dialogue to present women’s stories, their perspectives on the stereotypes they have faced, potentials, achievements, and aspirations. Since 2019, the movement has organized 11 “Changemakers” Roundtables, conducted in-person, virtually, and in hybrid formats, creating a significant social impact and fostering meaningful influence in the cigar world and beyond.

· Rum Festivals Collaboration: Through a partnership with The Rum Lab, SGM provides free platforms and booths for cigar brands and lounges, bridging the gap between cigar and rum audiences at Rum Festivals across the USA. This collaboration, initiated in 2023, engages enthusiasts through VIP pairings and exclusive events, further strengthening the connection between the rum and cigar communities.

· Supporting Local, National, and Global Initiatives: SGM has mentored women and supported various initiatives, uplifting voices, empowering communities, and offering ideas, models, and access to networks. It fosters personal growth, helps set new goals, and helps initiatives and projects to succeed.

Dr. Anastasia Psomiadi: The Visionary Behind SGM

Dr. Psomiadi, as a social innovator, academic, and entrepreneur, has redefined the cigar world by integrating social psychology and sustainability methodologies into the movement’s framework. Her vision extends beyond cigars, emphasizing connectedness, the social health of cigar enjoyment, and the broader impact of every initiative that reflects respect, self-growth, and social development.

The New Era of the SOTL Global Movement

Mission Accomplished!

Dra. Anastasia Psomiadi

The story of the Sisters of the Leaf Global Movement (SGM) is one of vision for a better world, resilience, and collective empowerment. When I founded this movement in 2017, my aim was to create and offer women a platform to present themselves, promote their unique roles, and be heard and recognized by the global cigar community. Together with men, we cultivate a respectful and more inclusive cigar culture that fosters collaboration and drives positive change.

Have you observed the increasing number of women-led initiatives in every corner of the industry?

Have you noticed how, in recent years, companies are showcasing women more prominently, even women from their own families?

Have you noticed how countless women’s gatherings and womenfocused events are being held across the globe?

Have you seen how many women are creating communities, how men are highlighting the contributions of women, and how everyone is enjoying this collaboration?

Have you noted how advertisements that once carried insulting content about women have significantly decreased?

Have you noticed how the entire approach has shifted –whether it’s an individual choice or a corporate strategy?

Have you thought about the role mentorship, collaboration, and even imitation play in empowering women to redefine industry norms?

This transformation is no coincidence –I had no doubt it would happen. I wouldn’t have initiated anything if I didn’t believe in changing societal structures. It reflects the collective efforts of many individuals and communities, and seeing it unfold brings me satisfaction.

As we experience this progress, it’s also a moment to acknowledge that the journey continues. With our mission accomplished, we stand ready to embrace the next mission –a new era of the Sisters of the Leaf Global Movement, filled with fresh opportunities for sustainable leadership and transformative impact.

THE HEART OF SOTL GLOBAL MOVEMENT: THE ASTONISHING WOMEN WHO INSPIRE US ALL

The true inspiration behind the SOTL Global Movement lies in the women themselves –astonishing, resilient, and endlessly passionate DOERS. From every corner of the world, in every role imaginable, these women fight their personal battles, give their best efforts, and rise to every challenge with strength and grace.

Their strength, intelligence, and passion shine through every endeavor, fueled by their commitment, resilience, persistence, and innovative spirit. Their emotional intelligence allows them to navigate the complex balance of being both visionaries and achievers in their daily lives.

They rise above every struggle with courage, portraying themselves to the world as bold, strong, and beautiful –not out of vanity, but as a declaration of their worth and purpose. More importantly, they do this for themselves, because they know their relationship with themselves is the foundation of everything.

Women are productive, creative, and adaptable, moving seamlessly through roles and expectations with flexibility and self-confidence (yes, they are confident even if they haven’t fully realized it).

They are redefining leadership, achievement, and progress –not only for the world around them but for themselves, first and foremost (yes, our beloved ones are a part of ourselves). Their journey, their struggles, and their triumphs make them truly remarkable, reminding us all what it means to lead with purpose and passion.

They are the dreamers, the doers and the changemakers who shape the future of the SOTL Global Movement –and the world.

MENTORSHIP IN ACTION: DRIVING RESULTS

Mentorship has been a cornerstone of this journey. Over the years, SGM has supported individuals and communities worldwide, fostering a sense of belonging and encouraging collective action.

With great joy, we have witnessed how women have been inspired by the SOTL Global Movement and its momentum. Many have drawn inspiration from us and, in some cases, even adopted or replicated our practices. After all, this is our mission! Often, we provided mentoring to support their journeys, and today we see initiatives “from women, by women” everywhere –whether from individuals, cigar groups, premium or boutique cigar associations and organizations, or even national and international movements.

There have been times when we were called upon to mentor and guide these initiatives, and it was our honor to do so. However, there have also been instances where others bypassed our presence –even when we were in the same venue or room –and placed obstacles in our way. Yet, despite these challenges, our ultimate goal has always been collective progress.

GRATEFUL FOR OUR PARTNERS: BUILDING TOGETHER WITH ETHICS AND PURPOSE

One of the most meaningful aspects of the SOTL Global Movement has been its dedication to collaboration and fostering ethical partnerships. Our alliances with Humo Latino, The Rum Lab, Tobacconist University, Cigar Journal, and many visionary and inspiring cigar companies have truly enriched the soul of the cigar community.

Partnerships are the foundation of progress –they open doors to connection, spark innovation, and strengthen the impact of collective efforts.

The ethics and dedication of our partners are truly extraordinary. Behind every partnership lies a profound to something greater: a vision of creating a better world. I am continually astonished and deeply inspired by the passion, values, and integrity that our partners bring to every initiative. They pour their hearts and souls into their work, demonstrating creativity and unwavering enthusiasm for driving meaningful change.

Their vision and actions transcend the cigar industry, inspiring others to embrace the same spirit of collaboration, innovation, and transformation.

Together, we are shaping a community rooted in ethics, mutual respect, and a shared purpose. These partnerships remind us of what is possible when people come together with a collective commitment to make the world better –one initiative at a time.

THE COMPONENTS AND CRAFTSMANSHIP BEHIND THE SOTL GLOBAL MOVEMENT

(This unit is for the Curious Nerds)

Just as we appreciate learning about the “ingredients” of a fine cigar or the craftsmanship behind it –how something that brings us immense pleasure is created –the same curiosity applies here. I’m sharing some of the “ingredients” and methods that crafted the Sisters of the Leaf Global Movement (SGM).

While passion for creating a better world is essential, it is not enough to bring about real change or measurable results. That’s why I designed and structured the SGM based on my PhD expertise in Social Psychology and my specialization in Sustainability.

The foundation of SGM lies in key frameworks that have been carefully selected and applied to shape its strategy and impact:

Social Identity Theory: This explores how individuals define themselves in relation to their social groups, fostering a sense of belonging and empowerment within the cigar community.

Social Representations Theory: This examines how shared beliefs and cultural norms influence perceptions and practices, enabling us to redefine and challenge traditional narratives in the cigar industry.

Participant Observation Research Method: By immersing in and observing the dynamics of the cigar community, this methodology provided deep insights into its practices, challenges, and opportunities for growth.

Stakeholders Engagement Strategies: These are specifically tailored to actively involve and address the needs of every participant in the movement, ensuring inclusivity and collective progress.

The SGM was designed to engage and empower a wide array of stakeholders from across the global cigar community, including: Cigar aficionadas and aficionados, cigar non smokers, employees of the cigar industry, female and male retailers, women and men family members of cigar companies, cigar industry media, social media groups, national women’s cigar communities, women in the industry with diverse roles, key persons, cigar lounge owners and managers, premium and boutique cigar companies, luxury lifestyle enthusiasts, local communities, cigar clubs and associations, hospitality and entertainment industry partners, sustainability advocates within the industry, educators and trainers in the industry.

These frameworks have been applied within a specific social-economic context to meet the needs, expectations, priorities, and desires of all stakeholders involved in the SOTL Global Movement.

Anna Kontoleon

A Trailblazer of Elegance and Empowerment

Anna, the Vice President of SOTL Greece and an esteemed member of the Advisory Board of the SOTL Global Movement, is a remarkable figure whose life is a celebration of elegance, leadership, and social contribution. As the President of BPW (Business Professional Women) Athens, Anna has a profound global network and an unrelenting passion for empowering individuals. Her story is one of grace, high-class living, and a heartfelt commitment to helping others.

A LIFELONG PASSION FOR GROWTH AND COACHING

I am a

life coach and an etiquette and protocol trainer. I love working with people, helping them overcome their limitations, achieve their goals, and realize the incredible potential of the human mind.”

Anna’s journey began with her studies in philology, but her true calling was coaching. Witnessing people’s personal growth, success, and belief in their abilities became her life’s purpose.

One of her most cherished practices is Theta Healing, which she describes as “a profound prayer, a magical way to ask yourself and God for the things you wish to manifest. It is proof that we are the creators of our lives through deep faith, persistence, and effort.” Her goal is simple yet powerful: “To show others that they can succeed.”

THE ELEGANCE OF ETIQUETTE AND PROTOCOL

Anna’s recent studies in etiquette and protocol reflect her passion for sophistication and effective communication. “Everything begins with good manners, attire, and the ability to make a great first impression,” she explains. “Understanding cultural diversity also enhances relationships between people from different backgrounds.”

This refined approach to interpersonal relationships aligns with Anna’s belief in elegance as a tool for connection and success.

ART AS THERAPY AND EXPRESSION

Anna’s involvement in art began as a hobby but evolved into a lifelong passion. She discovered that art is the ultimate form of expression, healing, and spiritual elevation. As a seasoned curator, she organizes art exhibitions worldwide, further cementing her role as a global influencer in the arts.

Everything begins with good manners, attire, and the ability to make a great first impression.”

NAVIGATING CHALLENGES WITH GRACE

Anna’s professional life is a tapestry of challenges and triumphs. As a coach and advisor, she often guides people through transformative decisions. “The biggest challenge,” she reflects, “is setting aside my own beliefs and guiding people based on their desires and goals.”

Her approach is rooted in adaptability. The best advice she has ever received? “Be as adaptable as the wave –maneuver and progress according to the circumstances.”

A LOVE AFFAIR WITH CIGARS

Anna’s journey into the world of cigars began eight years ago, inspired by Dr. Anastasia Psomiadi. “Anastasia introduced me to the cigar world, teaching me how to light, smoke, choose, and savor a cigar. I will never forget my first experience,” she shares.

Today, cigars are an inseparable part of Anna’s life, offering her immense joy and opening new horizons. “Through cigars, I’ve met incredible people from around the globe, forged exceptional friendships, closed business deals, and built an extraordinary network. Cigars have expanded my world, and I feel immense gratitude for this.”

CORE VALUES AND LIFE PHILOSOPHY

Anna’s life is guided by patience, courage, flexibility, optimism, gratitude, and the pursuit of ambitious goals. Her mantra is one of resilience: “Never, never give up!”

This ethos, combined with her passion for empowering others, makes Anna a beacon of inspiration. Through her roles in SOTL Greece, BPW Athens, and her global network, Anna exemplifies leadership, elegance, and an unwavering commitment to helping people unlock their potential.

Her story reminds us all of the power of perseverance, grace, and connection.

Anastasia introduced me to the cigar world, teaching me how to light, smoke, choose, and savor a cigar. I will never forget my first experience.”

Christos Karnabakos

The Greek Master of Bespoke Cigar Humidors

The art of Christos Karnabakos is a testament to how craftsmanship and passion can create unique works capable of transcending borders and becoming internationally renowned. With a career spanning over 30 years, Karnabakos has elevated the craft of creating bespoke cigar humidors to an art form, staying true to two core principles: unwavering dedication to quality and absolute discretion. His work is not merely a demonstration of technical skill but a reflection of his deep moral commitment to excellence, honesty, and respect for the craft –a combination that inspires awe and admiration among his peers and clients alike.

Dr. Anastasia Psomiadi

WHERE IT ALL BEGINS

Karnabakos’ journey began in the 1980s when he crafted wooden veneers for luxury cars and private aircraft. His passion for detail and perfection distinguished him in his field. Even in these early years, his attention to the smallest details set him apart, and his innate ability to transform raw materials into timeless pieces hinted at the extraordinary career that lay ahead. In the 1990s, a client requested a custom cigar humidor for the interior of his private jet. This commission marked the beginning of Karnabakos’ focus on humidors and changed the trajectory of his career.

This pivotal moment was not just about transitioning to a new craft but about realizing his calling –combining his love for precision with his ability to create something truly meaningful and personal for his clients.

In the 1990s, a client requested a custom cigar humidor for the interior of his private jet. This commission marked the beginning of Karnabakos’ focus on humidors and changed the trajectory of his career.

AT THE CROSSROADS OF INNOVATION AND ORIGINALITY

What truly sets Christos Karnabakos apart is his ability to create unique products that are innovative and unparalleled in the market. Every creation is more than just a functional object; it is a combination of art and utility, designed to offer something the world has never seen before. In addition to his bespoke humidors, Karnabakos has expanded his portfolio to include:

Cigar Rest: Innovative cigar stands designed for optimal functionality and elegance.

Cigar Ashtrays: Unique ashtrays that blend luxury and practicality, enhancing the cigar-smoking experience.

Cigar Matches: Luxurious cigar matches that are not only functional but also exquisite aesthetic objects.

Each product reflects Karnabakos’ expertise and innovative vision, showcasing his commitment to exceeding the expectations and needs of even the most discerning clients. What makes his creations truly remarkable is not only their beauty but also the stories they tell –stories of passion, perseverance, and an unwavering belief in the transformative power of art.

OVERCOMING CHALLENGES, CREATING MASTERPIECES

Karnabakos’ career features milestone projects that tested his technical skills and creative ingenuity. One of these was his collaboration with The House of Grauer in Geneva, a revered haven for cigar aficionados. This commission was one of the greatest challenges of his career, requiring the creation of a groundbreaking humidor of exceptional size and complexity. What stands out about this project is not just the technical brilliance it required but also the trust and respect Karnabakos earned through his integrity and ability to deliver on his promises.

Another defining challenge was the creation of a design unlike anything ever made before. In 2012, Karnabakos built a replica of the legendary Partagás factory in Cuba. This masterpiece was recognized as one of the finest constructions in the world and debuted at the international festival in Matelica, Italy. This was more than just a professional achievement; it was a testament to the limitless creativity and profound respect Karnabakos has for the history and culture of cigars.

Each product reflects Karnabakos’ expertise and innovative vision, showcasing his commitment to exceeding the expectations and needs of even the most discerning clients.

CELEBRATED ARTISAN AND HUMBLE MENTOR

Karnabakos’ dedication to perfection, originality, and creativity was officially recognized in July 2024 when he was named an Artisan at a prestigious event held at the Colonial Golf Club in Glyfada, Greece. During the event, he conducted a one-of-a-kind masterclass for over 100 cigar enthusiasts, sharing the secrets of his craft.

As someone who has had the privilege of meeting Christos, I can confidently say that his humility and generosity in sharing his knowledge are as inspiring as the works of art he creates. He doesn’t just craft objects –he uplifts the entire community around him.

A GLOBAL LEGACY OF DISCRETION AND EXCELLENCE

Karnabakos’ humidors and products have been featured in some of the most iconic venues worldwide. Among his collaborations, the following stand out:

Nammos Dubai and Nammos Mykonos

Principote Mykonos

Belvedere Hotel in Mykonos

Matsuhisa (Nobu)

Nusret Mykonos, where he designed a custom humidor exclusively for the restaurant, providing an exceptionally luxurious way to store cigars.

Prestigious projects in Germany, Canada, Turkey, and London

Collaborations with the renowned Freud Cigars brand and leading entrepreneurs in Qatar

Custom creations for private clients in Los Angeles

Many of his clients, globally renowned individuals, choose to remain anonymous –a testament to Karnabakos’ impeccable discretion and respect for their privacy. His ability to nurture trust, even with the most discerning and private clientele, speaks volumes about his character and professionalism.

His creations have also been showcased at landmark events such as the 55th Anniversary of Cohiba and the launch of the Cohiba Edición Limitada 2021 in Greece, as well as the introduction of new Cuban cigars in Cyprus. Additionally, his products have been featured numerous times at the Premium Cigar Association (PCA) exhibition in Las Vegas, a pinnacle event in the cigar world.

REDEFINING LIMITS: THE VISION BEHIND THE CRAFT

“Reach Where You Cannot”.

Christos Karnabakos’ vision is to craft creations that have never existed before, offering unparalleled uniqueness in every piece. His motto, inspired by the words of Greek author Nikos Kazantzakis, encapsulates his philosophy: “Reach where you cannot.”

Guided by this principle, Karnabakos continues to innovate, design, and redefine the boundaries of artistry and luxury. As someone who has seen his work and felt his passion, I can only say that Christos’ creations are a reflection of his soul—limitless, inspired, and deeply human.

Christos Karnabakos is not just an artisan –he is an artist who redefines luxury and creativity in the world of cigars. He makes all of us proud, not only for his unmatched skill but for the values he upholds in every creation and interaction.

*Special Thanks to George Karnabakos for providing the material for this article.

LaFumarosa

The Repair Companies Shop

Where Cars and Cigars Meet Innovation

Meet Aaron Jones, the visionary Founder and President of The Repair Companies Shop. With a passion for innovation and a commitment to excellence, Aaron has successfully established The Repair Companies Shop as a leader in the industry.

His journey began witha simple yet powerful mission: to create a reliable and customer-focused service that meets the diverse needs of individuals and businesses alike. Under his guidance, the company has flourished, earning a reputation for its unparalleled quality.

Aaron is not alone in this venture; he is joined by a talented team of partners who share his vision and dedication. Paul Stawowczyk and Alex Chicoine, known for their innovative approach and technical expertise, play a crucial role in driving the company’s commitment to using the latest technology and techniques in the auto industry.

Supporting this formidable team is Nicole Jones, Aaron’s wife and an integral part of the company’s success. With her keen business acumen and strong organizational skills, Nicole helps to foster a collaborative and positive work environment, ensuring that the company culture aligns with their core values of integrity, respect, and teamwork.

Their shared passion for cars goes hand in hand with their love for fine cigars. With a deep-rooted appreciation for both the automotive world and the art of cigar smoking, this team brings a unique blend of expertise and style to the auto repair and reconditioning industry.

The Repair Companies Shop is located in the heart of the Midwest and is your trusted destination for top-quality auto reconditioning services. With a team of experienced technicians and state-ofthe-art equipment, they specialize in delivering comprehensive solutions to keep your vehicle looking its best. For all your cosmetic vehicle needs and detailing, they provide exceptional service and results that exceed your expectations. TRCS specializes in services such as: Paintless Dent Repair, Paint and Body work, Powder Coating, Wheel Repair, Upholstery, Paint Protection Film and more! You can trust them to take care of your car with precision, expertise, and a passion for excellence. Visit their website for more details on their Services! www. therepair.co

1. HOW WAS THE CONCEPT OF THE REPAIR COMPANIES SHOP CREATED?

The Repair Companies Shop began by exclusively offering Mobile Upholstery Repair to local dealerships in 2013. Over time, Aaron expanded the company’s services, starting with Paint Repair Services, thanks to the assistance of Paul Stawowczyk. Following the same successful business model, Aaron also introduced Dent Repair services with the help of Alex Chicoine. By 2020, The Repair Companies Shop had further diversified its offerings and started providing detail services to the public.

2. WHAT TYPE OF SERVICES DO YOU OFFER?

▶Upholstery 2013

▶Paint 2016

▶Dent 2017

▶Wheel 2019

▶Detail 2020

▶Autofilms 2021

▶Powder Coating 2022

▶Sell tires 2024

Aaron is not alone in this venture; he is joined by a talented team of partners who share his vision and dedication. Paul Stawowczyk and Alex Chicoine, known for their innovative approach and technical expertise, as well as Nicole Jones, Aaron’s wife and an integral part of the company’s success.

3. THE TEAM AND/OR TECHNICIANS (THEIR EXPERTISE). HOW IS A FAMILY WORK ENVIRONMENT CREATED?

By understanding that your employees are the most important part of your business and putting them first.

Creating a culture in which employees feel like they have a voice and are respected and appreciated for their work and dedication to the business.

Team/techs: We hand pick all our technicians based upon their work ethics and demonstrated values. Aaron provides all new technicians with months of training until their craft is mastered and they are ready to be on their own. Technicians are provided with all the latest tools and technology they need to be successful in their position, to provide quality work, stay ahead of the competition and have the latest tools and knowledge in the industry.

4. HOW DO YOU ENSURE THAT YOUR TECHNICIANS ARE PROPERLY TRAINED AND CERTIFIED TO WORK ON DIFFERENT MAKES AND MODELS OF VEHICLES?

Comprehensive Training: We invest in our technicians by sending them to outof-state expos, seminars, and specialized training programs to obtain certification in their craft. This ensures they are wellversed in the best processes, tools, and equipment necessary to excel in their roles.

5. HOW DO YOU HANDLE CUSTOMER COMPLAINTS OR CONCERNS ABOUT THE QUALITY OF WORK PERFORMED ON THEIR VEHICLES?

Our code states:

Honesty, transparency, no excuses, and being dedicated to getting the job done right.

We spend time with each customer to understand their goals and expectations. We communicate and set the expectation ahead of time/before the work is started. It is important to us for our client to understand what is possible and to give them options.

When things don’t go as planned, we do our best to make things right and as our code states: no excuses, dedicated to getting the job done right.

6. CAN YOU PROVIDE EXAMPLES OF ANY SPECIALIZED SERVICES OR ADVANCED TECHNOLOGIES THAT YOUR SHOP OFFERS?

Our services cater to a specific niche within the automotive industry. With 25 years of experience, we operate in a state-of-the-art facility, offering specialized services that can save our clients hundreds, if not thousands, of dollars when it comes to cosmetic repairs on their vehicles, as opposed to costly replacements.

7. HOW DO YOU STAY CURRENT WITH INDUSTRY TRENDS AND ADVANCEMENTS IN AUTOMOTIVE TECHNOLOGY?

We participate in seminars and expos several times a year to network and stay updated on the latest tools, products, and technologies in the industry. Additionally, we frequently send our technicians out of state to gain firsthand experience and learn about the newest advancements available in the field.

8. HOW HAS THE ECONOMY IMPACTED THE CAR INDUSTRY?

Currently, interest rates are high, inflation is rising, and vehicle prices continue to increase. As a result, people are holding on to their vehicles longer and car dealerships are having difficulty purchasing used vehicles. This trend impacts our workflow, as we are seeing more retail clients coming through the door who want to preserve the value of their vehicles, while we are experiencing a slight decline in our wholesale market.

9. HOW WERE YOU INTRODUCED TO CIGARS?

I was introduced to cigars as an alternative to cigarette smoking, and I’ve found that smoking cigars provides me with a space for creativity and reflection on the industry and business. Some of my best business strategies and ideas emerge while I enjoy a cigar alongside a good bourbon.

Some

of my best business strategies and ideas emerge while I enjoy a cigar alongside a good bourbon.

Oh, Corojo, O’ Mine

To understand a bit about where Corojo came from and where it went, it’s important to delve into the history of tobacco in general.

Diego Urdaneta*

Tobacco has been cultivated for thousands of years, with its smoking origin tracing back to the Andes. Archaeological evidence suggests that the indigenous peoples of the Andean region in South America began domesticating and cultivating tobacco as far back as 7,000 years ago. These aboriginal tribes eventually carried their knowledge of tobacco seeds and cultivation practices as they migrated through Central and North America.

Of course, the tobacco harvested thousands of years ago cannot compare to the exquisite cigars of today, but the continent’s unique climate and fertile soils provide the perfect conditions for tobacco cultivation.

In 1492, when Columbus arrived in the Americas, the indigenous peoples introduced him to tobacco leaves, which he subsequently brought to Spain. At the time, tobacco smoking was confined to the Americas and parts of Africa. However, as tobacco became part of the “civilized world,” it took less than a century to reach Europe and Asia.

The next significant milestone in tobacco’s history occurred in Spain at the end of the 17th century, leading to the establishment of the Seville tobacco factory in the 18th century. It was the largest industrial building of its time and remained so until the 1950s. However, what made tobacco so important was a technique still in use today. The Spanish were the first to manufacture cigars using a three-component model: wrapper, binder, and filler. This technique allowed for the use of different types and intensities of tobacco in a single cigar. Since the wrapper is the outermost part of the cigar, the part buyers see and which drives their purchase, wrapper tobacco became the most important component, surpassing the binder and filler.

In 1753, Swedish botanist Carolus

Linnaeus identified the two tobacco species used for smoking and named them Nicotiana rustica and Nicotiana tabacum, in honor of French ambassador

Jean Nicot de Villemain

In 1753, Swedish botanist Carolus

Linnaeus identified the two tobacco species used for smoking and named them Nicotiana rustica and Nicotiana tabacum, in honor of French ambassador Jean Nicot de Villemain, who wrote extensive volumes about tobacco. The latter, widely known as “dark tobacco,” is the main ingredient in any cigar.

THE EVOLUTION OF COROJO

From the outset, tobacco farmers experimented with cultivating Nicotiana tabacum in various lands, regions, and countries. After many generations of naturally selecting the best plants for harvesting, these tobaccos developed into distinct variations with unique flavor and structural characteristics. These variations are known as criollo or “native seed” tobaccos.

There are five variations of dark criollo or native seed tobaccos, but for the purposes of this article, we will focus solely on habanesis, the first established Cuban variation. This variation stemmed from Nicotiana tabacum seeds brought from Mexico and planted in Cuba in 1534. These seeds became (and remain) the foundation of the vast majority of the world’s cigar tobacco. The habanesis variety was developed in Cuba in 1907, grown under shade for wrappers and in sunlight for binders and fillers. This tobacco fueled the rise of Cuban tobacco, including Corojo.

Out of habanesis came Criollo, developed in 1941 as a hybrid of habanesis. As its name suggests, Criollo was Cuba’s native seed and became the foundational seed from which all other Cuban dark tobaccos would be derived. Initially created for wrapper and filler use, Criollo was eventually surpassed by Corojo as a wrapper leaf.

Corojo tobacco was developed in the mid-1940s through selective cultivation of Criollo tobacco, grown at the El Corojo farm in Cuba, hence its name. From the mid-1940s to 1997, Corojo was the primary wrapper tobacco both within and beyond Cuba. After generations of testing and experimentation with cultivating and manufacturing the habanesis variety, Corojo became the leaf everyone wanted for its products due to its thickness, elasticity, fine texture, and exquisite flavor.

There are five variations of dark criollo or native seed tobaccos, but for the purposes of this article, we will focus solely on habanesis, the first established Cuban variation

THE FALL OF COROJO

Two factors contributed to Corojo’s decline. The first was its susceptibility to various tobacco plant diseases, which significantly reduced its availability. This issue was compounded by the plant’s small size, meaning that even a minor infestation could severely impact supply and force buyers to seek alternatives. Eventually, Corojo was replaced by a variety of hybrid tobaccos that were more resistant to diseases and could be produced on a larger scale.

The second decisive factor was the Cuban Revolution and the nationalization of Cuban tobacco by the government. By the mid-1960s, many prominent tobacco producers had fled Cuba, taking their expertise with them. The embargo led to a significant shortage of wrapper tobacco in the United States, forcing companies to find alternatives to Cuban Corojo.

Farmers began selective breeding to develop improved tobacco variations. One of the first Corojo hybrids, known as Habano 2000, saw limited success. Initially grown in Nicaragua, it eventually spread to Honduras. This was followed by Criollo 99 and then Corojo 99.

Of course, many have tried to grow pure Corojo outside Cuba with varying degrees of success, particularly in Honduras and the Dominican Republic, but it remains a challenging and scarce variety.

For this reason, most tobacco farmers prefer using Corojo hybrids, such as Corojo 99, while others opt for entirely different leaves that are more resistant to pests and available in greater abundance.

This brings us to the realization that the cigar you’re smoking –potentially made from five leaves someone decided to combine for an experiment– is, in reality, the result of a process over 500 years in the making. Its goal is not just to provide enjoyment in the moment but to sustain itself over time without significantly increasing its current price.

Without a doubt, every tobacco tells a story, and Corojo may be the one that tells it best.

*With information from Diego Urdaneta.