UK Ladies Aficionados An International Women’s
• Alexa Ferrera
• Tatiana Camacho
• Mariana Cuencas
• Rosalie Barber
• Becky Moss Allison
• Tracy Conday
• Elena del Pino
• Sarah Saunders
• Karen Hunter
• Jenna Sach
• Hazel Alvarado
• Caroline Roddis
• Tuba Day
• Amerita Singh
• Yenisbel Momblan
• Amy Mudhar
• María Dittrich
• Martina Curlejova
• Slávka Curlejova
• Osmelia Velásquez
• Ángela Cardona
• Catalina Angarita
• Flor Gladys Martínez
• Alejandra Intriago
Willing and prepared to help others along the way, Women of Fire are the driving force behind every process in the tobacco industry, from the cultivation of the plant to the commercialization of the cigar... But beyond their hands and hearts, they are the face and intelligence in their roles as entrepreneurs, executives, and business owners, where they contribute their knowledge and experience.
César Salinas Chávez Director
Alberto Arizmendi Editorial Director
Dominican Republic
Julio César Fuentes Commercial Director
Honduras
Patricia Pineda
Rolando Soto
Roberto Pérez Santiago Art Director
Raúl Melo
Publisher
Enrique Quijano Copy Editor
Moisés Licea
Web Master
Yoshua Segovia Community Manager
Argentina
Gastón Banegas
Canada
Nicolás Valenzuela Voss
Chile
Francisco Reusser
Christopher Sáez
Michel Iván Texier Verdugo
Colombia
Federico Londoño Mesa
Eduardo Márquez
Humo Latino Magazine reserves the right to reject unsolicited articles that contravene its thematic profile, as well as those that do not conform to its style standards.
The articles received will be approved in the first instance by members of the Editorial Board. We reserve the right to make changes or introduce modifications to the manuscripts, for the sake
Cuba
José Camilo López Valls
Dominican Republic
Francisco Matos Mancebo
Wendell Rodríguez
Mexico
Aurelio Contreras
Gonzalo Romero
Manolo Santiago
Puerto Rico
José Luis Acosta
Spain
Luciano Quadrini
Sofía Ruiz
José Antonio Ruiz Tierraseca
Fernando Sanfiel
United States
Anastasia Psomiadi
Blanca Suárez
Lefty Karropoulos
Venezuela
José Bello
Diego Urdaneta
of better reading comprehension, without this implying changing their content.
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Over the past decade, but especially in the last five years, the rise of women in the Tobacco World has been nothing short of a revolution –one we’ve witnessed firsthand. Never before have there been so many influencers, entrepreneurs, harvesters, executives, master blenders, tabaqueras, brand owners, and ambassadors… all deeply involved in the industry.
Through numerous interviews, factory visits, cigar lounges, tobacconists, and event coverage, the feedback and experiences have been consistent: the presence of women in the tobacco community is growing, and this growth is steady.
In this regard, we must acknowledge the pioneering work of our collaborator and friend Anastasia Psomiadi, creator and president of the SOTL Global Movement. This initiative has been key in including and highlighting the women who are shaping this industry on a global scale. Over the past two years, through the pages of Humo Latino in both Spanish and English, we’ve shared dozens of their stories.
This project has crystallized groundbreaking initiatives, such as the Women Friendly Cigar Destinations –spaces designed and adapted for women to immerse themselves in the culture and art of premium tobacco. This network includes lounges, tobacconists, hotels, cafes, restaurants, and resorts, among others, all with designated smoking areas.
This year, International Women’s Day carries the theme “For all women and girls: rights,
equality, and empowerment.” A central element of this vision is empowering the next generation –particularly young women and teenagers– as catalysts for lasting change.
So, as we do every year, we present this Special Edition, paying tribute to the women whose daily work enriches, diversifies, and strengthens a market that, over the past five years, has seen the construction and consolidation of new audiences, as well as the emergence and growth of consumer segments, such as young people and, more notably, women.
For this reason, the collection of stories we present aims to show that no matter where they are, women are building communities to exercise one of the greatest victories of these years of struggle: their right to pleasure. In this case, the pleasure of smoking a cigar, but also of leading companies, sitting at a rolling table, planting, pairing, serving, innovating... or simply belonging.
In recent times, women have spearheaded a revolution that has challenged the status quo in an industry that, not even 100 years ago, barred them from entering smoking lounges –a reflection of a society that frowned upon women who dared to exercise their right to smoke.
In 2025, we pay tribute to the Women of Fire who have paved the way for those now joining this global community, one that is constantly evolving and transforming.
The Litas are a global community of women united by their love for motorcycles. They connect through their shared passion and support one another on their journeys. As strong women, they advocate for their desires and beliefs with members in 36 countries and 344 cities across the United States.
Blanca Czebous
Introducing Andrea Brownell and Angie Wilson, two passionate riders driven by a shared vision to empower women in motorcycling. Inspired by a friend’s suggestion to follow The Litas on social media, Angie and Andrea have long admired their mission. After years of engaging with them on Instagram, Angie proposed the idea of creating a local collective to unite women riders from all backgrounds. With over 25 years of experience, Andrea brings the skills of seasoned riders, while Angie, a newer rider, contributes her skills in both street riding and boonie bike racing.
Their mission began to take shape when a local friend, Ryan Kenens, who started the minibike craze in central Iowa encouraged Andrea and Angie to explore The Litas further. At the 2023 Mama Tried motorcycle show, Angie had the privilege of speaking with Kim Okabe, The Litas Branch Manager, who inspired her to establish a branch in Des Moines, Iowa.
Angie took the first step in bringing her vision to life by introducing her idea and reaching out to Andrea, a mentor who has played an instrumental role in shaping Angie’s own motorcycle journey. Andrea, recognizing the potential for empowerment and community within this initiative, agreed to be a part of it. Joining them in this exciting endeavor were Wendy Taylor and Kat Brent, both passionate riders with their own unique experiences and insights to share.
Together, this dynamic team formed The Litas Des Moines, a collective dedicated to inspiring women of all ages and riding styles to embrace the exhilarating freedom of the open road. Their mission is to create a supportive and inclusive environment where women can learn, grow, and connect through their shared love of motorcycling. Whether a seasoned rider or a curious newcomer, The Des Moines Litas aims to celebrate the spirit of adventure and foster a vibrant community that encourages every woman to pursue her passion for riding.
What inspired you to start riding motorcycles, and how long have you been riding?
Andrea: My father was a professional hill climber and appeared in the film “On Any Sunday”. It was a documentary film released in 1971. The film explores the world of motorcycles racing and the culture surrounding it, featuring various riders and events across the United States. He taught all his children to ride at an early age. I have been riding off-road minibikes and dirt bikes since an early age.
Can you share your first motorcycle experience?
Andrea: I bought my first street legal “brand new” bike off the Harley Davidson showroom floor: A 2003 Harley Davidson Sportster 883 R. I rode it home solo on my first official street ride, by myself! It was a highway adventure I’ll never forget!
What was it like?
Andrea: It was euphoric! Words cannot describe the emotions that flowed through me! It was the best natural high known to womankind!
Has your journey as a motorcyclist changed your perspective on life in any way?
Angie: I started riding minibikes in the same year that I began riding a motorcycle. After a couple of years, I ventured into motorcycle racing. Through that experience, I have learned a lot about racing and riding, and I’ve become strong advocate for new women riders and racers.
I have been involved in many first-time women’s classes for minibike racing. This year, I will be racing a full-sized motorcycle for the first time. Now that I have raced both ways, I can see the reasons for and against splitting up the classes for men and women.
What challenges have you faced as a female motorcyclist in a predominantly male-dominated sport?
Angie: I have found it challenging to race motorcycles and minibikes alongside men as a beginner. Most women feel the same; if there aren’t special classes or platforms that are inclusive of women, many find it daunting to participate, whether in riding or racing.
A significant triumph has been the establishment The Litas Des Moines which allows women to connect with other women to ride together. Having this community of women for support has introduced many more women to the riding community.
Another triumph has been advocating for more women’s classes in motorcycle racing. Since the addition of these classes, more women have joined the races. Many women feel safer riding and racing with other women rather than with men.
Have you ever encountered any misconceptions about women riders? How do you address them?
Angie: I have heard many times that women cannot ride as well as men or that they can’t handle the bigger bikes like men can, and that’s simply not true. Every person has the ability to learn how to ride.
Can you share a memorable moment or achievement in your riding journey that you are particularly proud of?
Andrea: I had only been riding a street legal bike for one week when I rode my 2003 Harley Davidson Sportster all the way to Sturgis Rally 2003 and back from Des Moines, Iowa. I rode alongside my dad and brother. We explored the Black Hills including the Wildlife Loop, Needles Highway, Iron Mountain Road to Nemo. From Hills City to Keystone, Lead to Deadwood… the rides were endless! It was a memorable first summer riding adventure I’ll always cherish.
How has the motorcycle community supported you as a woman rider?
Angie: The motorcycle community has shown me nothing but support in learning to ride and sharing the experience with others. The Litas Motorcycle Collective has helped connect me with many women all over the globe. I have never felt discouraged by anyone regarding riding or racing.
Do you belong to any riding groups or clubs? If so, what has that experience been like?
Angie: I co-founded The Litas Des Moines with three other ladies: Andrea, Wendy and Kat, in the spring of 2023. I believe this has brought many local female riders together who may not have connected otherwise without the new moto collective. I have gone on many riding adventures since this Des Moines branch started, and I’m looking forward to many more in the future.
What advice would you give to women who are considering starting to ride motorcycles?
Angie:
1. Join a local riding group to help you meet other riders. Considering joining multiple riding groups, if you choose to do so.
1. Take a rider safety course and obtain your motorcycle endorsement.
2. Ride as much as you can, especially while you’re learning to hone your skills.
3. Plan riding adventures.
4. Meet other riders and learn what you can from them.
What type of motorcycle do you ride, and why did you choose it?
Andrea: My first love is my 2003 Harley Davidson 883R, modified with Buell heads, Hooker headers, and many other custom parts. My newest love, 2018 Ducati Monster 821, with Werkes exhaust, delivering the sound of serenity!
Angie: I got my first bike in 2020, which is a 1999 Harley Davidson Sportster 1200 XL Custom. I chose this bike because I bought it on a payment plan from a friend, who told me it would be perfect for me as a beginner. I still have and ride this bike, and I also like to loan it out to others so they can join me on rides.
My second bike is a 2008 Harley Davidson Dyna Low Rider. I bought this bike to be more comfortable on longer road trips. I purchase it just before heading to Deadwood, South Dakota for the Babes Ride Out event. I’m so glad I did because it is much more comfortable on the interstate at higher speeds than my Sportster.
How do you prepare for a long ride, both mentally and physically?
Angie: I make sure my bike is road ready, by checking that the oil, filters, and tire pressure are all good. I get any maintenance or upgrades done as needed.
I try to pack 1-2 days ahead of time to make sure I have everything I need. I make sure that I have a good meal the night before and plenty of sleep. Staying hydrated is also important. I always try to map out the route ahead of time and look for good gas stations along the way, but honestly, I usually do that on the fly with maps on my phone.
What is your favorite riding destination, and what makes it special for you?
Angie: I absolutely love riding to different parks and lakes. I enjoy riding at sunset; seeing the sunset over the lake while on my bike is the most magical experience. I also love watching the moon reflect on the lake and often go on full moon rides.
What safety gear do you consider essential for female riders?
Angie: I think a helmet (I recommend a full-face helmet with a visor), gloves, pants, long sleeves, and boots are essential for keeping you protected.
Do you have any tips for women on how to improve their riding skills?
Andrea: Give in to the obsession and passion and ride as often as possible! This will improve your skills and increase your confidence. Experience is the best teacher!
Angie: I believe the only way to become better and more confident is to ride more. Ride with different people and spend time riding by yourself as well.
How do you stay informed about motorcycle maintenance and safety practices?
Angie: I have a bike mechanic whom I wholeheartedly trust. He shows me how he fixes everything, and talks me through all the oil changes, so that someday I will be confident to do it myself. He is very thorough with routine bike maintenance, which gives me the confidence to ride by myself a lot.
If you had to sum up your love for riding in a single sentence, what would it be?
Andrea: There is a sense of freedom in riding solo in the wind on the highway -it’s the best therapy ever!
What message would you like to send to other women considering taking up motorcycling?
Andrea: Know your limits, trust yourself, you’ve got this! Don’t overthink! Enjoy the ride!
To recognize and honor the women of the premium tobacco industry, particularly the field workers and factory laborers who play a vital role among the hundreds of hands involved in crafting a cigar, the private group UK Ladies Aficionados hosted a gathering in commemoration of International Women’s Day.
The event took place at Boisdale of Canary Wharf, a London restaurant and bar that welcomed the members of this friendly and enthusiastic community of women who share a love for premium cigars.
To date, UK Ladies Aficionados brings together over 50 women smokers and aspires to establish itself as a passionate group who can make a positive impact on both the cigar scene in the UK and the lives of the women who contribute so much to this industry.
This marked the first edition of such an event within their community, so attention to detail was a priority. For the welcome reception, guests were offered the first cigar of the evening, paired with prosecco and gourmet appetizers.
For lunch, the menu featured Dunkeld smoked salmon and slow-cooked Scottish beef, perfectly complemented by fine
wine and live music. But the best pairing was reserved for the star of the show: tobacco.
Before lunch, attendees enjoyed a Zino Nicaragua Half Corona, paired with a bold, smoky, and unforgettable Smokehead Islay Single Malt whisky. After lunch, the group lit up a Camacho Nicaragua Robusto, a rich and bold cigar, alongside a Smokehead High Voltage whisky, intensely smoky with a touch of character.
Additionally, Sarah Saunders, founder of the Women’s International Cigar Club, delivered an inspiring talk about her journey in the world of premium cigars.
ALEXA FERRERA
From a young age, the aroma of tobacco has been a part of her life and a connection to her father, César A. Ferrera, and his passion for the tobacco industry. Later, inspired by her brother Yesser Ferrera’s work to bring their family’s culture and tradition to other continents, Alexa turned her attention to tobacco as an art form and a legacy.
At 19, she moved to London, where four years later she discovered within herself the passion she had always seen in her family. This marked the beginning of her commitment to carrying on the Ferrera Cigars legacy, proudly sharing its essence with the world, through Ferrera Prestige.
TATIANA CAMACHO
Tatiana is a director with over 15 years of experience in the tobacco industry, having held various roles in both UK and international markets. Her experience includes prominent positions at Habanos S.A. and Hunters & Frankau Ltd, luxury gift companies, and she currently serves as Secretary General of the Imported Tobacco Products Advisory Council (ITPAC).
With over seven years working in the luxury hospitality sector, Mariana has always been fascinated by the artistry inherent in the business. When her partner, a cigar sommelier and true aficionado, introduced her to the Cigar World just a few months ago, she was instantly captivated.
According to Mariana, the experience was dangerously and deliciously seductive. Her journey into this industry, with its aromas, flavors, history, and craftsmanship, has only just begun, and she considers meeting the women in this community to be one of the best parts of the experience.
ROSALIE BARBER
Rosalie Castillo Barber is a 49-yearold aficionado from Harrogate, England, who fell in love with cigars five years ago, drawn to their rich history, craftsmanship, and camaraderie. Her journey has taken her to Nicaragua, the Dominican Republic, Cuba, and Ybor City, where she has explored renowned farms and factories.
Beyond smoking, Rosalie loves bringing people together and building a community around cigars, as each cigar she enjoys reminds her of her father, a tobacco farmer in the Philippines. In addition to being part of this community, Rosalie shares her passion through her personal Instagram account, cigarvogue.
Becky is the director of Barkers of Harrogate, a UK-based premium cigar importer specializing in brands like Gurkha, Karen Berger Cigars, Kristoff, Macanudo, and Buenaventura, among others. Barkers is a family business founded by her father over 30 years ago.
She joined the family business a decade ago and has since developed a deep appreciation for cigars. “Understanding the passion, craftsmanship, and dedication behind each one makes every smoke a unique experience.” Her preferred blends are a Connecticut wrapper in the morning and a Maduro in the afternoon or evening.
For the past eight years, Tracy has also been part of Barkers of Harrogate, where her passion for cigars has only grown. According to her, attending trade shows and industry events has allowed her to learn more about the craftsmanship behind each cigar, deepening her appreciation for the products she works with. She recently completed a course at the Cigar Academy, further expanding her knowledge and love for cigars. Tracy enjoys helping customers find the perfect cigar, while her personal preference leans toward light and sweet blends.
As a Cuban, her connection to cigars began in her teens, working in the tobacco fields of Pinar del Río, Cuba, the heart of the country’s tobacco industry. There, she had the privilege of learning firsthand about the intricate process of growing, harvesting, and curing tobacco leaves. Her passion grew when she smoked her first cigar at the Casa del Habano in Soho, London, where she worked alongside expert Cuban rollers, taking them to exclusive events and live rolling sessions. Determined to share this art with a global audience, she founded Cuban Cigar Roller, a women-led business dedicated to preserving and showcasing the craft of Cuban cigar rolling at private events, luxury gatherings, and masterclasses worldwide. Through this, she continues to celebrate and honor Cuba’s rich tobacco heritage.
Sarah is the founder of the Women’s International Cigar Club, established in 2009. Inspired by her frequent trips to Cuba since 1999 and meeting influential figures in the Cigar World, Sarah realized that women who enjoyed cigars had little visibility beyond stereotypes and set out to change that. In the days before social media, her first challenge was finding suitable images for a website. Her first “real” cigar was a Trinidad Lancero, which remains one of her favorites when available.
“Smoking a cigar offers me the opportunity for solitude and reflection, but also connection and fun. When I smoke a cigar, I know I’m part of an incredible community, no matter where I am in the world.”
Karen began traveling to Cuba regularly 20 years ago and fell in love with the country and its cigars. For years, she was the only female smoker at her local pub, receiving curious looks from people before discovering an incredible global community.
Unlike most of the amazing women in the group, Karen is a regular consumer and member of many other clubs, including WICC, Cigar Club Ldn, Ashholes UK, Cigar Lounge International, The Humidor Social, and Cigar Fanatics.
She also participates in Zoom herfs several times a week with cigar enthusiasts from around the world, where she has made incredible friends. Karen started her Instagram account a few years ago, where she always tries to showcase the variety of cigars she’s tried and her journey in the Cigar World. She doesn’t do reviews but aims to show the joy cigars bring and how an average middle-aged woman can participate, have fun, and enjoy.
Her goal is to encourage any woman to try cigars if they’re interested and to show that it’s a hobby for everyone. “We are a community that must continue to grow through inclusion.”
Jenna entered the Cigar World at 18 thanks to a close friend who worked at a tobacconist in South Carolina. After trying several brands, she fell in love with the Oliva series, a brand she always returns to for its smooth yet bold flavor. Jenna has always loved enjoying a cigar in beautiful locations, such as Mont Blanc, France, and Orkney, Scotland, always paired with a glass of Highland Park whisky.
HAZEL ALVARADO
Hazel is a New York native who jokes that her first cigar was “part of the job,” explaining that outings with Wall Street clients included the trio of cigars, whisky, and steakhouses. But it was a Fine Tobacco event at the iconic Carnegie Club that sparked her curiosity to learn about the craftsmanship and cultural significance of cigars while connecting personally with other enthusiasts. It was here that she would organize her first Ladies Smoker Social and, later, her wedding.
In 2023, Hazel and her Scottish husband (a former publican) established the first craft beer, spirits, and cigar bar on the Isle of Man. She is currently pursuing her Certified Tobacconist designation from Tobacconist University and enjoys meeting others in the global cigar community to learn and share her passion.
CAROLINE RODDIS
Twelve years ago, Caroline smoked her first cigar, a Partagás D4, an experience she describes as a revelation. As someone working in the wine and spirits industry, it was almost inevitable that she would be drawn to the complex and fascinating flavors of cigars, not to mention the stories and personalities behind them. Learning more about cigars has become a lifelong passion.
Today, she hosts whisky and spirits tastings for the Farrants cigar lounge in Surrey and shares her journey in the Cigar World through her blog, Cigar Flaneuse.
TUBA DAY
In 2010, while celebrating her graduation, Tuba lit a Cohiba Siglo VI, a cigar that marked a victory and a moment of achievement. Though she didn’t start smoking regularly at the time, the experience stayed with her. It wasn’t until early 2024 that she truly embraced cigar smoking as a hobby, and she hasn’t looked back since.
For her, the 45 minutes to an hour spent smoking a cigar are sacred: a chance to relax, disconnect, and simply enjoy the moment. Tuba believes it’s not just about the cigar itself but also the atmosphere, the ritual, and the people you meet along the way.
Through cigars, Tuba has connected with fascinating individuals from all walks of life, each with their own stories, making every smoke an experience worth savoring.
Amerita works in the film, television, and media industries as a director. She has also launched her own businesses, primarily in London, where her business meetings often include a cigar in hand, leading her to develop a passion for them over the years.
Born in Cuba, Yenisbel’s first cigar experience was a Montecristo Edmundo at 19, but it wasn’t until she moved to Spain for a master’s degree in Journalism that her true passion for cigars ignited.
For Yenisbel, smoking a cigar became a way to connect with her home, her loved ones, and her heritage. Over time, this activity evolved into a cherished weekly ritual.
Today, what began as a passion has become a lifestyle, leading her to manage La Casa del Habano in Edinburgh, Scotland. Yenisbel is a staunch advocate for the inclusion of women in the cigar industry, whether as employees, enthusiasts, or simply customers. She is also the proud ambassador of Ligh’EmUp Cigar Club, Cigar Rights of the World Europe, and the Art de Vivre Festival.
From the rich heritage of Cuban cigars to the bold complexity of New World blends, Amy finds pleasure in both the smoke and the moment, believing that every smoke should be an experience.
Whether enjoying a smooth draw in a beautiful lounge or relaxing with a cigar on a scenic vacation, for her, cigars are more than a passion: they are a lifestyle, a moment of luxury, and a connection to the culture and craftsmanship behind each cigar. In this sense, she hopes to continue finding beauty in every moment and building meaningful connections with fellow enthusiasts around the world.
MARIA DITTRICH
Maria smoked her first cigar in 1996 and hasn’t looked back since. She started with brands like Nat Sherman and quickly found favorites in Partagás, Arturo Fuente, H. Upmann, Macanudo, Romeo y Julieta, Montecristo, Drew Estate, and Rocky Patel, among others. She currently has a preference for Gurkha. Maria enjoys a Maduro wrapper and prefers a Toro vitola, 6-inch, 50 ring gauge. As an American working in England, she is thrilled to have found this community and excited to have participated in this International Women’s Day event.
MARTINA CURLEJOVA
Driven by the desire to share her journey in the Tobacco World, Martina decided to join this group, convinced that the pleasure of smoking has become a very special part of her life.
In her youth, she used to smoke cigarettes but never as anything significant in her routine. Everything changed during a trip to the champagne houses in France, where she discovered the fascinating world of premium cigars.
Martina describes the moment as a transformative experience that captivated her instantly, especially due to the rich and complex flavors and the slow, enjoyable pace that characterizes cigars.
What she loves most about smoking a cigar is how it fosters connection and conversation, whether delving into life topics or simply appreciating the moment together. For her, lighting a cigar in good company is a wonderful way to create lasting bonds and memories.
Additionally, as a personal tradition, every January 1st, Martina lights a cigar to welcome the New Year, a meaningful ritual she looks forward to, as it sets a tone of reflection and anticipation for what the year holds.
SLÁVKA CURLEJOVA
Slávka describes herself as naturally sociable, with a special taste for connecting with new people and making friends. She also admits to being a cigarette smoker, though it doesn’t stop her from enjoying premium tobacco, a product she recognizes as distinct from cigarettes and for which she feels a special affinity.
Regarding the first UK Ladies Aficionados gathering, Slávka says she is excited and eager to learn more about the enthusiast community and to participate in projects or initiatives within the industry.
Since the Book of Exodus in the Bible, Women of Fire have been mentioned as those who defied the Pharaoh of Egypt to save lives, even at the risk of losing their own. This is why the term is used to describe women who are willing and prepared to help others through life’s challenges –an attitude that encompasses the best of humanity, including concepts like sisterhood, resilience, empowerment, visibility, and equality.
In Mexico, we find a recent example of a group of women also known by this name. They are indigenous women from the municipality of Cherán, in the state of Michoacán, who led a peaceful struggle against illegal loggers and “risked everything to defend their homes, their forests, and their lives.”
The progress toward equality and gender parity is the result of social movements that have developed throughout history and spans all areas of life. The tobacco industry is no exception. That is why, in recent years, the role women play –and their growing presence– has been as important as it is crucial.
They are the driving force behind the cultivation of the plant in the fields, the harvesting and treatment of the raw material, and the manufacturing and commercialization of the leaf transformed into a cigar. But beyond their hands and hearts, they are the face and intelligence of tobacco, contributing their knowledge and experience as entrepreneurs, executives, and business owners.
Breaking paradigms, they have decided not to compete with one another but to come together, organize, and pave the way for those who follow, based on cooperation, solidarity, and friendship. For all these reasons, we present this special edition commemorating International Women’s Day, a compilation of stories and portraits of some Women of Fire who are leading the growing presence of women in this industry.
ANA JOAQUINA RODRÍGUEZ
Hailing from the city of Danlí, Honduras, Ana Joaquina Rodríguez is a woman who seamlessly balances her roles as a wife, mother, and entrepreneur. As the owner of Joaquín Blanco Cigars, a brand with which she has successfully entered the industry, her goal is to offer the world premium cigars that stand out not only for their quality but also for their sophistication and elegance in every detail.
Growing up in the eastern region of Honduras, considered the cradle of local tobacco, Ana Joaquina was exposed from a young age to the aroma emanating from factories and the smoke produced by cigars, which she didn’t mind, she recalls. As the daughter of a rancher, Don José Gustavo Rodríguez, and Doña Graciela Vargas Betanco, a professional in administration, she was also raised among cows and horses on her maternal relatives’ coffee farms.
Although she enjoyed social events as a child and dreamed of becoming a diplomat, she chose Industrial Engineering when she entered university, “the ideal training to know a bit of everything: marketing, finance, production, quality…” In other words, to become an entrepreneur.
Ana Joaquina shares that after participating in various projects as a student and later as a professional, one day she said, “Well, I’ve always liked the smell of tobacco smoke, I grew up in a tobacco city, and this is the business I’m going to start.” In 2011, she decided to create a cigar brand, and so it happened.
As an International Cooperation Manager for a Ministry, she participated in an event called Honduras is Open for Business in San Pedro Sula. Attendees from around the world were present, and it was decided that among the gifts for
entrepreneurs, sheikhs, and presidents would be cigars from the Joaquín Blanco brand.
“That was my launch; an unforgettable, impressive experience,” she says, as she hadn’t imagined her ability to sell. She did so with great ease and felt satisfied, as people were impressed, and many believed she had been in the industry for some time. “I met many people, and doors opened for me. Since then, we’ve continued like this, with big and small achievements, which are ultimately triumphs. The important thing is to keep moving forward.”
No one in Ana Joaquina’s family smokes, but her father has Cuban friends, who represent an important community in Danlí. So, to create her brand, she knocked on the doors of people she knew, and they helped her. “I had never tried tobacco, so when I visited them to see the entire production process, I had my first smokes and pairings –well-guided, of course.”
Sometimes she spent entire days observing the packaging process, stripping, the work of the torcedores and bunch makers, and the selection of different types of leaves for wrappers, binders, and fillers. “They invited me to meetings and instructed me: ‘You’re going to smoke this tobacco and pair it with this wine.’ I learned a lot.”
The initial batch for the brand’s launch was around 3,500 cigars, a significant number for a start, and she decided on four vitolas: Robusto, Torpedo, Toro, and Churchill, presented with three blends and strengths. The mild one features a Connecticut wrapper; the medium, a double wrapper and Habano; and the medium to full-bodied, a Mexican Negro San Andrés wrapper.
Over time, Ana Joaquina met more people connected to the industry, visited other factories, and expanded her knowledge: “Now I’m a smoker with some experience. Why did I choose tobacco and not another business? Because it’s a luxury accessory, elegant; a distinguished product, and I feel that aligns with my personality.”
A woman of strong convictions, Ana Joaquina never saw the male dominance in the industry as an obstacle; on the contrary, she saw it as a great opportunity. Through this venture, she entered the world of commerce and international relations, “because I deal with people from all over the world and, in a way, with everything I love.”
The brand’s name, aside from her own and the fact that many of her aunts and uncles are named Joaquín or Joaquina, honors her great-grandfather, Don Joaquín Zavala, a pillar of the family who took care of her father –the man she admires most– after he lost his own father at the age of nine. The “Blanco” comes from her family’s surnames, chosen for its appealing and commercially appropriate sound.
She designed everything necessary for her products. “The names of the blends, presentations, bands, logos, etc., I do it all myself. My motto, which is Leyenda de Familia (Family Legend)… I have a knack for getting everything right with Joaquín Blanco; what comes to my mind, that’s how it’s done, and that’s how it stays.”
Due to her work as an International Cooperation Manager and later as a Consultant, the company remained “a bit dormant” between 2014 and 2016. However, her return to Danlí marked a new beginning, and she hasn’t stopped since.
Joaquín Blanco currently offers seven blends in various vitolas. In addition to Platinum, a commemorative edition for its 11th anniversary, the Valle Corojo blend, with a Corojo wrapper, comes in a Robusto size; Señor 1944 in Rothschild and Churchill; the Serie G&G in Toro and Lancero; Rey Salomón is a figurado with a double wrapper; the Edición 2010 in Toro and Petit Corona; a box pressed Edición Especial Gold; and a short Gordo G at 6 inches, ring gauge 58.
The idea is to offer options for beginners, experienced smokers, and those who enjoy a cigar occasionally. For added variety, she also sells accessories, such as a line of humidors that extends to premium boxes equipped to serve that purpose: “This way, I try to save my clients time.” There’s also the Panorama box, with four levels, containing 20 pieces of four different blends.
Now that she’s had the opportunity to become a mother to “two wonderful children” and soon a third, she makes time for her family without neglecting the business. “I handle some things from home, and I have a team that helps me with marketing,” as the brand has gained international attention and expanded beyond Honduras.
With Raíces Cubanas as the factory responsible for producing Joaquín Blanco Cigars, Ana Joaquina decided to reengineer all the blends. “We’ve met with the master blender several times, and the last time we noticed that the cigars have improved. They’re now resting, and I’m very excited about the work we’re doing. We’re on the right track.”
Now that she’s had the opportunity to become a mother to “two wonderful children” and soon a third, she makes time for her family without neglecting the business. “I handle some things from home, and I have a team that helps me with marketing,” as the brand has gained international attention and expanded beyond Honduras.
Her client base is growing, and the product reaches the end consumer directly from Honduras. She ships to Nicaragua, Cuba, Argentina, the United States, Belgium, El Salvador, China, Vietnam, and Spain, where, as in Italy, there are people interested in representing her brand. She recently reached Taiwan. “The situation is encouraging because the origin of tobacco is no longer just Cuba; people are changing.”
As an exclusive preview, she reveals that this year she will launch a new Valle Corojo blend, Edición Roja, a 5-inch Robusto with a Corojo wrapper, ring gauge 50, entirely Honduran. It’s slightly milder and sweeter than the traditional edition and will come in boxes of 25 units: “It’s a blend I didn’t manage to release last year, but everything is ready now.”
She adds that today, women aren’t necessarily looking for a mild cigar. There are great female smokers who have broken gender stereotypes, “but others are just starting, and there are also experienced smokers who enjoy a mild cigar… that’s what Edición Roja is about.”
In the local market, in addition to regular consumers, many young people are smoking tobacco: “It’s impressive how this segment has grown. I have countless new clients between 25 and 30 years old.” Fortunately, the restrictive measures of previous governments have changed, and now there are terraces, cigar lounges, and cafes where smoking is freely allowed.
Ana Joaquina believes that people themselves become the best promoters. For this reason, she has participated in various events at embassies, golf clubs, cigar shows, and the Honduras International Billfish Open, considered the best sportfishing tournament in the Caribbean, among others.
She says that since the Covid-19 pandemic, the landscape has changed, and the empowerment of women in the industry has been remarkable. Interaction through social media was crucial, as it made the woman behind Joaquín Blanco and the brand itself more visible. “It was impressive because you reach so many people who even wrote to me, and with other women, we found the opportunity to start new projects.”
Reflecting on the past few years, she affirms that she has achieved “what I consider great things. People seek out the brand, and I’m happy with the work done. We’re doing very well, but I have an unlimited vision for both the brand and myself in this position. Because there was a Honduran woman in the tobacco world before me: Mrs. Maya Selva, a very successful entrepreneur with a 25-year career, whom I deeply respect… But being the second from this country fills me with satisfaction and joy.”
DR. ANASTASIA PSOMIADI
Dr. Anastasia Psomiadi is a trailblazing figure in the fields of sustainability, social innovation, and corporate leadership. With over 30 years of experience, she has transformed industries, advised governments, and empowered organizations to integrate sustainability as a driver of growth, resilience, and positive impact. Her career is not only a testament to her expertise but also to her unwavering commitment to ethics, inclusion, and empowerment.
Born in Piraeus, Greece, Dr. Psomiadi grew up in a family environment where integrity, honesty, and high moral standards were foundational values. These principles not only shaped her character but also ignited a lifelong mission: to challenge the status quo and work tirelessly to create a better world.
From an early age, Anastasia recognized that the world fell short of her expectations. Rather than accepting it, she chose to take action. In 2007, she founded Greece’s first sustainabilityfocused company, redefining the field and laying the groundwork for responsible business practices. Soon after, she established one of the country’s earliest social enterprises dedicated to executive education, creating a public-private partnership model that continues to influence business leaders and policymakers.
Dr. Psomiadi is a distinguished scholar with a Ph.D. in Social Psychology and a Master’s degree in Theology. Until 2023, when she relocated to the United States, she developed and led MBA programs in Sustainability and Social Innovation at European universities. Additionally, she continues to mentor emerging entrepreneurs in business ethics, leadership, and innovation while serving as an associate researcher at the Experimental Social Psychology Laboratory at Panteion University. There, she explores topics such as social health, business networks, and the cultural dynamics of the global premium tobacco community.
In 2017, Dr. Psomiadi founded the Sister of the Leaf Global Movement (SGM), an initiative that has redefined perceptions in the cigar industry by infusing sustainability and stakeholder engagement into a sector often overlooked in leadership conversations. As a certified cigar sommelier, tobacco grower, and official judge at the World Cigar Smoking Championship, Anastasia advocates for responsible luxury and empowers professionals worldwide through education, mentorship, and collaboration.
Her innovative approach has demonstrated that the cigar industry can not only be sustainable but also inclusive and progressive. Through SGM, she has created a space where women and other underrepresented groups can thrive, challenging stereotypes and promoting a culture of respect and diversity.
Beyond her academic and research work, Dr. Psomiadi is a trusted advisor and strategist for corporations, governments, and global organizations. She has designed and implemented national consultations across Europe, established influential initiatives, and launched Womanitee, Greece’s first women’s entrepreneurship hub. Her ability to bridge the public, private, and academic sectors has positioned her as a catalyst for transformative partnerships worldwide.
She has led international business conferences, startup competitions, and strategic forums in countries such as the United States, Canada, South Africa, Egypt, Germany, Belgium, Australia, China, and Hong Kong. Her unique approach combines academic rigor with practical solutions, enabling organizations to:
- Gain a competitive edge and secure longterm success.
- Increase sales, attract investors, and explore new markets.
- Build trust, inspire leadership, and foster stakeholder loyalty.
- Leverage sustainability as a powerful driver of business growth.
Moreover, she is a pioneer whose work has redefined the global sustainability landscape. Her visionary approach and commitment to ethical leadership have challenged social norms, opened new pathways, and paved the way for a more inclusive and prosperous future.
Whether through her academic research, her activism in the cigar industry, or her work as a mentor and strategist, Anastasia continues to inspire individuals and organizations to reach their fullest potential.
Born in Germany, Annette Meisl, also known as Ana Galana, discovered her artistic talents for writing and music at an early age. After spending time in France, her next destination was Madrid, Spain, where a planned five-day trip turned into three years of playing the violin on the streets, participating in films and musical groups, and eventually managing a small theater called Damajuana.
During the 1980s, she became part of the post-Franco cultural movement known as La Movida, where she crossed paths with figures like Carlos Saura, Paco Rabal, and filmmaker Pedro Almodóvar. Later, as an artist manager, she met her partner, a Spanish singer and guitarist, with whom she returned to Germany and formed a successful tango duo.
Her journey eventually led her to the Cuban group Vieja Trova Santiaguera, whose members took her to the Caribbean island and introduced her to the world of tobacco –from the planting of the crop to the crafting of cigars. “The process of making cigars fascinated me... I started bringing musical groups to Europe and also organized cigar-rolling events with different torcedores.”
“I never imagined tobacco would have such a profound impact on me. I learned
to roll cigars from a master torcedora named Silvia in Cuba, and later in various factories in Estelí, Nicaragua, and Danlí, Honduras,” she explains.
Five years later, Annette created her own cigar brand: La Galana. She then opened a cigar shop and lounge in Cologne, Germany, and after two decades, she published a historical novel on the subject: El Secreto de la Reina del Cigarro (The Secret of the Cigar Queen), under the pseudonym Ana Galana.
Her first idea for the brand name was La Gala, inspired by Gala Dalí, whom she considers a role model for her role as muse and representative of the artistic genius Salvador Dalí. However, since the name was already trademarked, she opted for a second choice: La Galana.
“It was exciting to give such a feminine name to a product primarily consumed by men. Though I still hope to convince more women to embrace the art of smoking cigars, to take pride in their femininity, independence, and life wisdom.”
Regarding her novel, she says that one day, a great-aunt appeared in her life and gifted her a suitcase filled with documents and letters from her ancestors, which inspired the plot of El Secreto de la Reina del Cigarro. The protagonist of the story is Anna Mehringer, a young German woman from a family of cigar rollers, who runs away from home and, after many adventures, ends up in Cuba.
The plot unfolds during Cuba’s first war of independence (1868-1878) and touches on themes such as slavery, colonialism, and the importance of the tobacco industry in Germany during those years.
Annette says the book is dedicated to women who live their dreams, especially in the Cigar World, where there is a need to increase the number of female enthusiasts, brand owners, directors, and more. The culture surrounding cigars is so unique that it invites collaboration to create an ever-expanding community.
“And I’m sure all the men will be very happy to welcome feminine power too!”
With 20 years of experience as an elementary school teacher and a second chapter in life as a representative for tobacco and accessory brands, Belkys Sánchez also boasts a rich background as a life coach, mother of two, cigar enthusiast, and advocate for tobacco culture. This diverse résumé positions her as one of the leading figures driving change in both society and the cigar industry
Born in Miami to Cuban parents and Spanish grandparents, Belkys Sánchez earned her degree in kindergarten and elementary education from Nova Southeastern University. For two decades, she worked as a teacher, witnessing firsthand the social and educational shifts in her city.
During this time, she became a mother, and today her eldest daughter is 26, while her son is 21. She shares that when her children began forging their own paths –first by attending college and then moving out– she found the opportunity to focus on a new career, fully immersing herself in the Tobacco World.
Premium cigars had always piqued her interest. In fact, she has long participated in various festivals across the United States and the Dominican Republic, where she enjoys the experiences and lifestyle that tobacco offers, particularly the camaraderie, friendship, and connections it fosters.
Her first professional opportunity came after attending the Procigar Festival in the Dominican Republic, invited by Cigar Snob magazine. There, she was offered a position at Fuente The OpusX Society, working alongside designer Manny Iriarte. She describes this period as spectacular, filled with opportunities to connect with numerous industry luminaries.
“It was a transition from education to tobacco culture, through accessories.” However, a year later, this path led her to the French company Eli Bleu –also
specializing in accessories– from which she decided to move toward the industry’s star product: the cigar.
This next step materialized at Crowned Heads, a company based in Nashville, Tennessee, where she gained the experience needed to later reposition herself in the South Florida and Puerto Rico markets by signing a contract with Rocky Patel Premium Cigars.
These roles broadened her perspective: “From the outside, it all looks like parties and smoking all day, but it’s a complex industry that requires a lot of work and attention to detail, logistics, and sales.”
“In this industry, it’s essential to know and love your product, to identify with the brand you represent. I believe there shouldn’t be competition between brands; instead, we should highlight the strengths and essence of each product individually.”
In 2004, an Arturo Fuente Destino al Siglo ignited her passion, “and as Cubans say, I developed a taste for it.” For Belkys, smoking was a social activity, a reason to host weekly dinners at home with friends, where everyone brought a couple of bottles of wine and cigars.
From that time, she recalls the prohibition against women entering cigar lounges or shops –a taboo that marked her experience. These were the years when the industry and market were experiencing the final phase of the cigar boom that began in the 1990s, primarily in the United States.
“In my mind, my reaction was to ask, ‘How is this possible? Why?’ I was 24, already a mother to a little girl, and I thought about what it would mean if my daughter were denied something. What came out of my mouth is something I can’t repeat…”
Her relationship with cigars became more personal, moving away from public smoking and confined to her private life. Yet, she never stopped encouraging other women to explore the enjoyment of premium cigars.
“It wasn’t something I did in front of my children because they were young, but I did smoke in front of other women who found it strange. Still, I offered them small cigars that were sold at the time. Since it was taboo, women were afraid of being judged.”
One thing she has always maintained throughout her career as an educator is that the only constant is change –personal, professional, economic, social, and so on. Change that she has been a protagonist of, alongside many other women who, through hard work, have carved out a place in the industry and opened doors for others to join.
Support networks among women have been crucial in solidifying this change, and Belkys, through videos shared on social media and other initiatives, is a testament to the strength these platforms represent in amplifying female empowerment.
“Family is always an important topic for women. How do I see these networks? Precisely as a family of professional women who connect to foster a sense of belonging and share experiences, knowledge, and support, both within and outside the industry.”
Today, Belkys looks back on those years of prohibition and wonders what life must have been like for the women who lived through them from start to finish.
“Because I can’t imagine someone telling me ‘no’ today,” she concludes with a laugh.
“Building relationships with retailers is like introducing your family –the brand– to another family –the store. The key is to create genuine connections, which often turn into real friendships. When that trust is established, the bond grows stronger.”
CHRISTINE MORGAN
Christine Morgan is passionate about travel and tobacco –two interests that intertwined at a certain point in her life to create Lips, Sticks & Fingertips Mobile Cigar Lounge. She is also a social leader who strives to make a positive impact on her community.
Christine was born and raised in Detroit, Michigan, USA, a city where she learned about resilience, adaptability, community involvement, and the importance of revitalization and innovation.
The story of Lips, Sticks & Fingertips Mobile Cigar Lounge began when Christine developed a love for tobacco. However, by her standards at the time, that lifestyle was too expensive, so she decided to turn her passion into a business.
As the CEO of Morgan’s Xpress Transportation Inc, a ground transportation company, she wasn’t willing to give up her love for travel. So, her business idea took a turn and hit the road –literally. “Establishing a mobile cigar lounge gave me the best of both worlds.”
As a businesswoman, Christine hasn’t forgotten the lessons from her hometown. Now, with greater resources, she promotes and participates in campaigns to collect coats and toys, as well as raising awareness about early breast cancer detection. “Growing up in poverty is the driving force behind my community initiatives. I love making a positive impact in our communities and helping those in need. I hope my contributions help raise awareness and spread kindness and joy.”
A testament to this is her affiliation with the Big Brothers and Big Sisters (BBBS) club, where she mentors children facing social challenges, encouraging them toward better coexistence and development.
“It’s amazing to see such a positive impact, like what happened in the life of my mentee (her younger sister). Watching her transform from a shy nine-year-old girl to joining the Navy and now wanting to give back by becoming a mentor herself is truly inspiring. It comforts me to know that my guidance and support motivated her to help other girls, continuing the cycle of giving and making a difference in their lives.”
As a generous individual, Christine advises women striving to build strong relationships and form networks based on authenticity, communication, and active, empathetic listening. With these attitudes, people stay true to themselves, and their genuine personalities shine through: “Everyone appreciates honesty. It’s easier to trust and connect with someone who is sincere.”
JENNIFER BARREDA
Barreda Cigars is a family business where women are the cornerstone:
Jennifer Barreda, the greatgranddaughter of Don Chico, from whom she inherited her love for tobacco and whose dream allowed her father, Óscar Barreda, to found the company; and her mother, Doña Karla Rodríguez, who oversees the administration of a Nicaraguan cigar company whose premium cigars are present in the United States, Europe, Asia, and Latin America.
Jennifer Barreda comes from a typical pinolera family –that is, Nicaraguan– and is a tobacco enthusiast at heart. Born and raised in Estelí, she is currently pursuing a master’s degree in Business Administration in Florida, United States, where she is now based and working for the company. Her responsibilities include operations and pre-industry tasks: pilones, fermentation, factory, manufacturing, packaging, and more, though she is currently more focused on client relations and brand development.
Additionally, she serves as the second vice president of the Board of Directors of the Nicaraguan Chamber of Tobacco (CNT), “a role I feel deeply honored and grateful for, because despite being one of the youngest women in the industry, they placed their trust in me to fulfill the responsibilities the organization has entrusted to me.”
Like every good story, this one begins with a great-grandfather. The premium cigar industry in Nicaragua began to develop in the 1960s, driven by Cuban cigar makers who left the island after the 1959 revolution. They found the volcanic soils of Estelí rich in minerals and nutrients, along with the tropical climate, ideal for growing high-quality tobacco.
During the 1970s, Don Francisco Barreda, known as Don Chico, a friendly and sociable Nicaraguan entrepreneur, formed a close friendship with a group
of Cubans. They introduced him to the pleasure of smoking and sparked his interest in growing tobacco, which he eventually did on part of the land he leased for farming in the north of the country.
“One day, he decided to give it a try and start planting, not as a business but more as a hobby. He also learned to roll cigars –his Cuban friends taught him how to blend, and he made his own, very artisanal ones, which he loved,” Jennifer recounts.
His grandson, Óscar Barreda, studied Electrical Engineering. Despite this, the plants and the aroma of tobacco that his grandfather enjoyed always stayed with him. In fact, grandfather and grandson eventually developed a close bond, sharing and enjoying smoking together. During these years, Jennifer says, her father learned what would later lead him to turn that dream and hobby into a family business.
Don Chico taught his grandson everything he knew and had learned from the Cubans: about the soil, planting, processes, and tobacco blending. So, in 2013, to honor and continue the legacy, Óscar Barreda decided to formally establish a company with the help and support of his family: his wife, daughter, son, and even an uncle, Camilo Barreda. Don Chico passed away four years later, in 2017. Jennifer says it’s a blessing that the entire family loves tobacco and is part of this legacy, which undoubtedly makes the work more enjoyable.
Over the last decade, the Tobacco World has undergone a revolution at various levels, especially after the pandemic, with the rise of video chats and live streaming, as well as changes and evolution in the market with new segments, trends, and audiences. One sector that immediately and powerfully made its presence known was that of women.
On International Women’s Day, Jennifer affirms that she is in this industry thanks to women who laid the foundation and paved the way for more female enthusiasts, influencers, brand ambassadors, entrepreneurs, executives, and producers than ever before.
She recalls that at her first Premium Cigar Association (PCA) trade show, some people approached the booth to congratulate her, somewhat surprised, for being a woman who speaks about the industry with such knowledge and ease.
Today, she adds, “there are more women in the industry, as well as their partners and family members, their friends. It’s becoming more common to invite someone to smoke a premium cigar, visit a cigar lounge, or attend a tobacco event.”
However, when someone has knowledge, a job that backs them up, loves what they do, knows how to express it, and enjoys it, gender shouldn’t matter –there should be no barriers to moving forward. “In my case, the key is to do it with discipline, consistency, and commitment.”
In that sense, she affirms that tobacco has no gender. Being a woman doesn’t mean you should only smoke mild cigars.
“You might like a mild, medium, or strong tobacco, and it doesn’t depend on whether you’re a man or a woman, but on your preferences.”
In this challenging world, Jennifer recalls that she officially entered the industry at 18, when her father allowed her to smoke and she began her journey into the flavors of premium cigars. But it was when she graduated with a degree in Business Administration and joined the company that she truly got to know the world of tobacco.
“I got involved 100% in all the company’s activities, and that’s when I discovered the wonder of tobacco. Before, I enjoyed it, I smoked… but being involved in production, being with the pilones, in the fields, seeing the entire process, and being alongside the people who work on it every day –that changed my perspective and admiration for this work.”
Just as Don Chico enjoyed this world and taught his grandson Óscar, Óscar did the same with his daughter Jennifer, involving her from a young age. “I was lucky to know my great-grandfather, though I was young. But the person I interacted with most and who brought me into the tobacco industry was my dad. I watched him smoke, and he would tell us stories about his grandfather. From a young age, I was curious.”
Her first experiences with a cigar happened at 15. “One day, my dad left a bit of tobacco in an ashtray at home, and I got curious and tried it… I actually confessed
that to him recently.” The memory of the flavors and sensations from that smoke would define what later became a hobby, passion, and future.
She also expresses gratitude for being able to work with her mother, Doña Karla Rodríguez, who handles administration. “She’s not someone who appears much in interviews; she stays more behind the scenes, but she’s a fundamental pillar for our company. With that motherly and feminine instinct, she makes a difference in the company’s growth and teaches us all so much.”
On International Women’s Day, Jennifer affirms that she is in this industry thanks to other women who laid the foundation and paved the way for more female enthusiasts, influencers, brand ambassadors, entrepreneurs, executives, and producers than ever before.
In recent years, Barreda Cigars, which initially produced only private labels, developed its Don Chico line as a tribute to Francisco Barreda, featuring Maduro San Andrés, Habano Ecuador, and Connecticut wrappers; 021 Cigars with Habano Ecuador wrappers; Cocktail with Habano Criollo Nicaraguan 98 wrappers; Don Chico Original with Maduro and Habano Nicaragua wrappers; Lotes Reservados with Nicaraguan wrappers; and Vega Suprema de Oro with Habano Ecuador wrappers, plus two planned releases for 2025.
Regarding new releases, she believes it’s one of the biggest challenges for Barreda Cigars and for brands in general. “The trend today is that consumers always want more –new releases, new brands, all the time. Like smartphones, one or two releases a year, but to what extent are we building loyalty to a brand?” That’s the challenge: balancing the trend of always wanting something new with
consolidating a product that smokers remain loyal to.
She mentions that the company is currently exploring the Asian market, having started distribution in Taiwan and negotiating with distributors in Indonesia, Thailand, and Singapore. “And China is definitely in our plans.”
They are also working to increase their presence in Europe after participating in the InterTabac trade show in 2024, “a fantastic platform that helped us open new markets, and we hope to participate again this year,” as well as strengthening their brand in the United States and Latin America.
“We are focused on our brands and value the feedback from our consumers to offer them a cigar they can enjoy on any occasion,” she concludes.
KATJA GNANN
Passionate about literature, swimming, solo travel, and ceramics –not to mention dogs– Katja Gnann, the Editor-in-Chief of Cigar Journal since 2010 (though she has contributed to the magazine for over two decades), is a leading figure in the world of premium cigars, backed by her deep knowledge of the industry.
She began her journalism career at a regional newspaper but later worked for the German magazine Der Spiegel from Rome. Her academic background includes studies in Art History and Romanticism in Heidelberg, Palermo, and Rome, where she lived for several years.
Among the challenging experiences she recalls, Katja shares that when she first started at Cigar Journal, she traveled to London to interview actor Christopher Lee, as the magazine often featured stories about famous smokers on its cover at the time. “So, after meeting him at his hotel, I learned that he was convinced that granting me the interview required me to bring him a box of Montecristo No. 1.
“I was inexperienced and thought that saying no would ruin the trip and the story, so I’d have to go buy what he expected. But then his agent arrived and sorted things out, as he had brought the box with him, and apparently, Christopher had set up this supposed deal. What I can say is that it’s amazing how cigars can appease difficult people.”
On the other hand, she has had many pleasant and emotional moments, “including some interviews where I was on the verge of tears...” Among them was her return from the Dominican Republic in 2019 after working in a cigar factory for five weeks: “A very important experience for me, very educational, as I felt very close to the people I lived and worked with.”
Over time, Katja has observed that cigar companies have become more internationalized and closer to the end consumer, so they better understand what customers want or expect. Unfortunately, in parallel, there is a trend of family-owned businesses being sold to corporations, “and I think every sale is a shame.”
As for cigar enthusiasts, they are becoming more open, curious, and aware, while also more relaxed and passionate… “I only see positive things in the younger generation of cigar smokers, both men and women.”
Regarding the role of women, she affirms that it has evolved significantly. Before, you could count on one hand the number of women who had a role in the industry. Now there are many more, and the environment is becoming increasingly mixed. “It’s wonderful, though a bit more feminine power would be even better. Many smokers and cigar makers I know would also like to see this.”
She believes that the image of cigars as a status symbol will soon be a thing of the past. There is room for all cigars that are good and offer the right quality-price ratio, as well as consistency, because smokers are becoming more educated on the subject.
In addition to the above, “for various reasons, New World cigars will continue to conquer the market. Smoking will remain a trend and a tradition, a passion, no matter what prohibitions arise. Finally, traditional companies will remain stable, but there will be room for newcomers.”
LILY WANG
With 20 years of experience under her belt, Lily Wang fully immersed herself in the Tobacco World in 2005, starting with the founding of Cigar Ambassador magazine in China. This venture later expanded to include a store, a club, and a festival under the same name.
Driven by her entrepreneurial vision, a decade later, Lily took her company into the agricultural sector within one of the Free Trade Zones of the Dominican Republic, where she realized her goal of producing tobacco and, eventually, her own line of cigars.
After leaving behind a career in finance and investments, Lily Wang became the director and editor of her own media outlet in 2005. Through this platform, she aimed to spread and promote the Tobacco Culture in China, a passion that had captivated her years earlier.
Her entry into the industry was never about money or the cold mechanics of business but rather a genuine interest
sparked in 2003 by the warmth, aromas, and creamy flavors of a Partagás D4, which ignited her passion for premium tobacco.
In 1994, Lily had the opportunity to visit Cuba and the Dominican Republic, where she got an inside look at the industry. However, being too young to start smoking at the time, her interest didn’t fully awaken.
According to her, she has never tried a cigarette, but during her years in finance and investments, opportunities to observe someone smoking a cigar were plentiful. “In fact, there’s a movie that portrays the idea that if you’re in the investment
In 2005, those close to Lily thought there was no future for a magazine like the one she was trying to create. But 20 years later, her passion turned this project into a company involved in every aspect of the industry.
business, you have to smoke cigars –especially ones with a red band, like the Partagás D4, which in Chinese culture symbolizes luck.”
Attentive to the market –as she has always been– and with a product that was gaining traction among the population, Lily began receiving emails from new enthusiasts captivated by Cigar Culture and all it entailed. However, there was a common question: Where to smoke and where to buy.
To meet this growing demand, the Cigar Ambassador store and club were established in 2006, with branches in Shanghai, Beijing, Shenzhen, and Macau. This business diversification led to the creation of the Cigar Ambassador Festival in 2012, an annual event dedicated to promoting and strengthening Tobacco Culture in China.
Her unique entrepreneurial vision led her to take the next step in 2014 by venturing into tobacco cultivation and processing, with facilities located in the Free Trade Zone of Tamboril, Santiago de
los Caballeros, Dominican Republic. From there, her company conducts business with other tobacco-producing countries such as Nicaragua, Ecuador, Honduras, Mexico, and, of course, China.
For Lily Wang, the tobacco industry is genderless, and there’s no reason to believe it’s an exclusive activity for men. This is evident in the growing number of female enthusiasts present in cigar lounges, trade shows, events, and social media, as well as the increasing number of women leading brands and companies in the field.
As an example, she points to the cosmetics industry, where even though the products are typically used by women, the CEO can be a man. She notes that this dynamic is also seen in the fashion and food
industries, two other areas traditionally associated with women.
“There’s no reason to think a tobacco company can’t be run by a woman,” she adds, emphasizing that while the CEO of a cosmetics brand might not use the products they sell, she personally smokes cigars –a competitive advantage.
For Lily, knowing your product is fundamental. To create the best blends in the Cigar Ambassador catalog, her palate has explored the flavors of diverse tobaccos from all the world’s producing regions. “You can’t achieve the best if you haven’t experienced most of the possibilities.”
In this sense, she highlights that as the CEO of her brand, she has the obligation to test her products, smoke daily, and stay attuned to the market as a consumer.
In 2016, Cigar Ambassador began producing its own cigars under the brands Tobacco Queen (made in the Dominican Republic), Luz de Masalla (made in Nicaragua), and Leyenda de Copán (made in Honduras). However, it wasn’t until 2024 that they began commercializing them.
This is an example of how, in business –and especially in the Tobacco World–patience is key to achieving success. “For a cigar to be of high quality, it needs to go through an aging process, and that’s what we did over all these years. During that
time, I received many offers to buy them, but I always declined.”
Lily’s entry into the industry as a producer was marked by years of trial and error. “It was 10 years of experience that cost a lot of resources. You could say I bought that experience over a decade, but that’s normal in business, especially in one as traditional as tobacco.”
She explains that this uniqueness might be why most tobacco companies are family businesses, as achieving success often requires the effort of multiple generations. “Tobacco won’t become a business overnight.”
Lily Wang is aware of the responsibility she carries as the leader of a company like Cigar Ambassador. Proudly, she shares that during the next edition of the Premium Cigar Association (PCA) trade show, her brand will sponsor PCA Women, an event dedicated to women in the industry.
In this regard, she highlights the role of women in the Tobacco World, where fields and factories employ thousands of women. “That’s why I need to express my respect for these women, who also stand out as smokers within clubs.”
She also acknowledges the natural talent women have for distinguishing aromas and flavors, a skill that has earned them a special place in the industry. In her personal experience, she notes that while she could once identify cigars like Cohiba or Arturo Fuente by their distinct flavors, years of training her palate have now enabled her to identify the origin and variety of the tobacco itself.
Finally, she reaffirms that this business isn’t about money and shares that year after year, she attends Procigar galas and other events like the Festival del Habano in Cuba or Puro Sabor in Nicaragua to participate in auctions. “Through charity auctions and community initiatives, I have sought to contribute in meaningful ways, recognizing that gratitude should always be accompanied by action.”
For Lily, smoking a cigar isn’t a trend but a lifestyle –a way to relax after a long day of work, always accompanied by coffee, a spirit, Chinese tea, or even water.
She emphasizes that enjoying a good cigar shouldn’t be about following a trend, creating a look, or posting a photo on Facebook or Instagram. Instead, it requires a genuine passion for tobacco and this artisanal product: the cigar.
“As you age, your tastes become more refined. In my 30s, I might have chosen a Chanel jacket just because it was Chanel, or a Cohiba simply because it was a
Cohiba. But now, I look for comfort in clothing beyond the brand, just as I seek aromas and flavors in a cigar, regardless of the name.”
This year marks the 20th anniversary of Cigar Ambassador, a journey that has taken her across the world’s major tobacco and cigar-producing countries. Over these two decades, Lily have had the privilege of learning from some of the finest tobacco experts in the industry, receiving invaluable guidance and insights that have deeply shaped her understanding and appreciation of this craft.
After 20 years of relentless dedication to the tobacco industry, Lily Wang shows no signs of slowing down. What bold moves will she make next? “Stay tuned…”
Cigar Queen is a tribute to Queen Isabella I of Castile, who, alongside King Ferdinand II of Aragon, financed
Christopher Columbus’s voyage that ultimately brought tobacco to the world. For Ausman
Soriano Wang, director of Cigar Ambassador North America, it’s also a tribute to his mother.
Lucretia Lee-Arceneaux’s journey into the Tobacco World began with a deep appreciation for the art and culture surrounding this timeless tradition. Later, as a Certified Cigar Sommelier and Tobacconist, the intricate process of cigar production captivated her.
As a torcedora (cigar roller), Lucretia feels profoundly connected to the tactile and artistic aspects of cigar-making. This art has allowed her to appreciate the work and skill involved in every step of the process, where women play a prominent role.
Her professional career began with a focus on engineering, specifically in transmission and media technologies. This technical foundation has enabled her to navigate and thrive in roles such as Chief Broadcast IT Engineer at iHeartMedia and Streaming Engineer at Netflix.
Being an apprentice in the early years of her career exposed her to invaluable perspectives and guidance from experienced professionals, accelerating her learning and adaptation in a highly technical field. Now, as a mentor, she seeks to give back by guiding young women and men in radio and technology, fostering a support network that empowers the next generation of engineers.
Her passion for cigars and the rich cultural fabric they represent led her to become a Certified Cigar Sommelier and Tobacconist, and eventually a Judge for the Cigar Slow Smoking Championship (CSWC) and a novice torcedora. This has allowed her to combine her career in technology and media with her love for craftsmanship.
Her interest in becoming a Certified Cigar Sommelier and torcedora stemmed from her fascination with the craftsmanship and tradition behind cigar-making, while training as a Judge for the CSWC added another layer to her passion.
The competition emphasizes patience, precision, and an intimate understanding of a cigar’s burn and draw. Judging this event requires a refined palate and a keen eye for detail, qualities she has honed through years of practice and study.
For her, it is immensely rewarding to witness and evaluate the skill and dedication of participants who share her love for cigars. Being a judge at the CSWC has also been a way to connect with a global community that shares a deep respect for this art form.
As an initiative to provide training and self-employment opportunities to young people over 21 from the most underserved villages in South Africa, brewer and filmmaker Obakeng Malope is driving the Beer is Art campaign. This initiative aims to spread knowledge about brewing sorghum beer, a product deeply rooted in the culture and tradition of her country.
The idea, she explains, is to establish a school where people can learn to brew beer –a product that, beyond being an alcoholic beverage, can be crafted artisanally and serves as a viable option to economically strengthen various villages in South Africa. In a country where a quarter of the population (out of over 60 million people) is unemployed or survives on less than $1.25 USD a day, this initiative offers a lifeline.
According to Obakeng Malope, the economic situation of students prevents them from affording formal education, making the Beer is Art campaign a crucial opportunity for their development.
“This project represents an alternative to the economic situation of poverty. Paradoxically, beer consumption is highest in communities with the highest poverty rates. Why not take advantage of the existing demand with an entrepreneurial spirit?”
As a professional storyteller, she asserts that beer tells the story of her people, while cigars and their flavors also tell stories through blends that evolve across thirds. “We’re talking about another quintessential artisanal product, and if it’s art, then it’s also storytelling.”
As a premium cigar enthusiast, Obakeng proposes that the tobacco industry join this initiative through talks and a special collaboration. This would involve creating cigars with a themed band featuring Mamogaswa –the serpent monster from South African oral tradition– their commercialization, and donating a portion of the profits to the Beer is Art campaign. These funds would be used to teach beer and cigar pairings, as well as food pairings.
Additionally, as part of the campaign’s goals, promoting oral tradition is a priority. For this reason, she finds a cigarsmoking session the perfect space to share this local art while strengthening the economies of the poorest regions in her country.
So far, the Beer is Art campaign has received support from companies in the United States, Canada, India, and Singapore.
S. TAAJ HUBBARD
In a historically male-dominated world, the premium tobacco industry is undergoing a significant transformation thanks to the growing leadership of women. It’s no longer just about enjoying a good cigar; it’s about redefining the culture surrounding it. Women are taking the reins not only as consumers but also as creators, entrepreneurs, and thought leaders –a shift that enriches the industry and opens new doors for innovation and inclusion.
For decades, enjoying premium tobacco was seen as an exclusively male activity. However, women have challenged this stereotype, proving that lighting up a fine cigar knows no gender.
Women like S. Taaj Hubbard, founder of Aromas Premium Teas, have found in cigars a way to connect, relax, and celebrate. Taaj, who initially faced challenges when entering this world, now not only enjoys tobacco but has also created a brand that complements this experience with high-end teas.
Her story is an inspiring example of how women are redefining their place in the industry –not just as consumers but as trendsetters. From premium cigar brands to luxury accessories and experiences, women are leading innovative projects that are beginning to change how this product is perceived and enjoyed.
According to Taaj, more and more women are founding their own cigar brands, designing luxury humidors, teaching rolling classes, and even designing interiors for cigar lounges. These entrepreneurs are bringing a fresh perspective to the Tobacco World while creating more inclusive and welcoming spaces for enthusiasts of all genders.
With Aromas Premium Teas, Taaj has carved out a unique niche by blending the Cigar World with tea, offering a sophisticated and accessible pairing experience. Her innovative approach demonstrates how women are expanding the horizons of the industry.
She has always admired women who smoked cigars, but many years ago, her first attempted to smoke was a big fail. Never the less, about 5 years ago she jumped back on the wagon thanks to Eric & Sharma Bryant and Miguel Miranda, three close friends whom played a part in guiding her growth as a new cigar lover.
Despite progress, women in the cigar industry still face challenges. From cultural stereotypes to barriers in accessing traditionally male-dominated business networks, the road is not always easy. However, women are showing resilience and creativity.
On this topic, Taaj acknowledges that being an African American woman in a male-dominated industry can generate resistance. Yet, her determination and clear vision have allowed her brand to stand out in a competitive market, and her success is a testament to the power of perseverance and innovation.
“Our first series is a the Bl^k Series which is dedicated to the legacy of my great grandfather Isaac Rogers. In fact, the names of each blend from this series is tied to a story about his life as a Civil War Veteran, U.S. Deputy Marshal and Cherokee Freedman.”
The future of the premium tobacco industry is promising, and much of this progress is due to the leadership of women. As more women take on decisionmaking roles, the industry is becoming more diverse, inclusive, and dynamic.
It’s no longer just about inheriting family businesses; women are building their own empires from the ground up, bringing new ideas and perspectives. “One of the wonderful things about being a woman is that we always find a way, and in the Tobacco World, women are leading the way toward a brighter and more diverse future.”
As a Torcedora, entrepreneur, and advocate for women in the premium cigar industry, Temi Bu, as she’s known in the business, not only crafts exceptional blends but also champions the vital role of women in this centuries-old art form. Through her brands, Emperors Cut Cigars and Serendipity Cigars, she aims to restore the industry’s essence of camaraderie and unity while inspiring a new generation of women to claim their seat at the table.
Temi spent her early childhood and teenage years in Panama, surrounded by tobacco fields and elders who rolled their own cigars to enjoy at home. This experience planted in her a deep curiosity for an industry that, beyond being about blended tobacco leaves, represents unity, fellowship, and an unparalleled sense of belonging.
Growing up, Temi developed a unique affinity for the art of cigar-making, drawn to its power to bring people from diverse backgrounds together –a connection that wouldn’t exist without the cigar as the centerpiece. “That’s what captivated me from the very beginning,” she recalls.
As time passed and her awareness grew, Temi realized that women played a crucial role in the industry, from the fields to the rolling tables. However, she also noticed that, beyond their behind-the-scenes contributions, women were not fully accepted to take their rightful “seat at the table.” It was then that she knew she had to take action.
From that moment on, Temi dreamed of being part of an experience where people could sit back, relax, and be enveloped by the same sense of camaraderie she remembered from her childhood. This vision led to the creation of two ventures: Emperors Cut Cigars, a collaboration with six fellow tobacco enthusiasts, and Serendipity Cigars, a boutique brand dedicated to delivering a more personalized experience for her clients.
“It’s like being a pastry chef,” she explains.
“I talk to them, understand what they want, and then design the blend and cigar that best suits their tastes.”
Temi is also a Torcedora, a skill she initially approached as a curiosity or a game but which evolved into a professional pursuit over time. Her craftsmanship is remarkable, with her favorite vitola being the Lancero –a complex and demanding format to produce.
For Temi, the art of sharing and savoring a cigar is medicinal, starting from the very conception of the product. It’s an activity that combines aromatherapy, relaxation, and fellowship.
“Tobacco is all about proportion and placement, and the Lancero has just the right amount of leaf to enjoy at any moment, allowing you to appreciate the flavors without overwhelming the palate. It’s a challenging size, but the result is magnificent.”
In addition to her work in the tobacco industry, Temi is a software engineer and a chemist at heart, making creation and innovation second nature to her. This scientific perspective drives her to look beyond the product, tasting every leaf –regardless sometimes feeling sick–to ensure every step of the process is flawless. “Especially with Serendipity, I strive to be 100% involved in every blend because quality is deeply personal to me.”
Her first encounter with cigars came at a young age, during her teenage years, when she found a few forgotten cigar butts in an ashtray. Wrapped in curiosity, that moment sparked a fascination that has only grown stronger over time.
“In my early days as an enthusiast, I used to visit cigar lounges, places I admired for the sense of community they fostered. But there was a resistance to women being part of that community, and that’s what primarily motivated me to create my own brands.”
Temi’s involvement in the industry goes beyond being a brand owner and Torcedora. Supported by different associations, she allocates a portion of her earnings to donate to women in tobaccoproducing countries. “It was unacceptable to me that so many women were involved in the industry without receiving the recognition they deserved. That’s why I decided to find a way to give back to them and their families.”
According to Temi, it’s a mistake to think that women are newcomers to the industry. She explains that women were actually the ones who created cigars in the first place. “The delicate and tender hands of our ancestral women were responsible for the process from the very beginning. The problem is that they weren’t recognized until very recently.”
The world is changing, and women in the industry are finally beginning to receive the acknowledgment they deserve for their role in every step of the process –from seed to smoke. “People are starting to appreciate women’s contributions to the industry because we’re not just a pretty face. We come from diverse backgrounds like technology, agriculture, and more.”
Finally, Temi’s message to women who want to be part of this experience is to stay authentic and true to themselves. She also extends an invitation to understand the intricacies of the art of cigar-making.
She often recalls the words of her abuela, a pivotal figure in her personal development:
“A mother understands, forgives, cares, protects, teaches, forgets, suffers, defends, but above all, loves you more than herself.”
These words, now as a wife, mother and entrepreneur, guide her in everything she does. “They help me remember where I come from and the care I received from my abuelo and abuela –care that I now replicate in every relationship and project I undertake.”
Very content, because I earn my weight in gold every day working with tobacco… I depend on no one, for I have my own money; the law doesn’t bother me, and as long as I keep the employees happy, no one can oppress my will or make me suffer.”
Manuela.
Eugenio
Díaz Castro, 1858.
Emmanuel Gutiérrez Pérez
In his costumbrist novel, Colombian author Eugenio Díaz Castro captured the spirit of the women dedicated to rolling cigars. This group was so self-reliant that they weathered a tobacco export crisis in the late 1870s, which severely weakened one of the main pillars of Colombia’s economy. Yet, these women persisted in their craft, preserving the culture of enjoying black tobacco for future generations.
This is why I share the story of Colombian tobacco through four women who carry on the legacy of those early torcedoras, fostering the enjoyment of this passion from different roles and serving as mentors to other “lovers of tobacco.” Like Manuela, the heroine of Díaz Castro’s novel, who escaped the conventions of her time and found a place where women gathered around tobacco to enjoy life on their own terms.
In Colombia, there is a type of cigar known as criollo or chicote, made from tobacco scraps and veins rolled into a rustic bundle. Due to its low cost, it is often consumed by farmers and boatmen to accompany their daily labor. Those who make them are called chicoteros. When Osmelia arrived in Piedecuesta at 22, she quickly found work in this trade, where women often involve their families in the production process, allowing them to care for their children while working.
However, as it is such an inexpensive product, for over a decade, the payment for rolling a thousand chicotes was around four dollars, and often, workers couldn’t meet the quota. Osmelia recalls that when she started, she could roll 500 cigars a day, and at her peak, up to 1,600.
For Osmelia, transitioning to premium cigar production not only meant better pay and the ability to focus on “quality over quantity” but also receiving praise and recognition from smokers who appreciate the craftsmanship of her cigars. She proudly declares that being a chicotera is “a source of pride,” and she has inspired many of her colleagues to train in the craft, taking advantage of the growing demand for torcedoras due to the recent surge in domestic cigar consumption and the revival of tobacco artistry.
Ángela is the only woman in the Cardona family who inherited the drive to answer the call of tobacco and share it, much like her maternal grandmother did before her. After working at Colombia’s first cigar lounge, La Cava del Puro, where she stayed for 12 years, she sought to fully understand the mystique surrounding tobacco. This led her to earn her Master in Habanos certification in 2016 and become a Certified Cigar Sommelier through the IACS in 2019.
In 2017, she created Tacones y Puros (Heels and Cigars), a space to introduce women to tobacco and unite female cigar enthusiasts in Medellín. This initiative sparked a series of projects related to cigar enjoyment. In 2022, she launched Amaranta Cigars, Colombia’s first brand to highlight the feminine essence of tobacco, inspired by the strength of the character Amaranta in Gabriel García Márquez’s One Hundred Years of Solitude.
Ángela remains highly active in Colombia’s tobacco community. Beyond offering new lines to her brand’s consumers, she brings cigars to weddings and social gatherings, organizes tastings, and hosts meetups with smokers, sharing the opportunity to recognize that tobacco carries a woman’s soul.
Aproud promoter of Habanos and fine spirits –which she affectionately calls “superior alcohols”–Catalina is an ambassador in Colombia for Pernod Ricard, a French multinational specializing in spirits distribution, while also being an enthusiastic member of the Tobacco World, certified as a Habano Senior since 2024.
She began in 2015 at the age of 18, when her fluency in English led a relative to offer her the chance to interact with tourists at a friend’s bar. Captivated by the array of alluring spirits, she felt compelled to learn the rituals and language of sommelier and mixology.
Catalina now trains restaurant and bar staff to develop events that highlight the qualities of Pernod Ricard’s products. Alongside spirits, she promotes the enjoyment of cigars, personifying the experiences she advocates and finding her place in the ceremony where Habanos and spirits unite.
Her sensory memory allows her to connect with smokers, giving cigars the place they deserve by creating the right conditions for the ritual to evolve and be fully enjoyed. Over the years, she has noticed that women are increasingly asking technical questions, showing a genuine desire to understand rather than pretending to. After all, she asserts, the best spa she can recommend to another woman is a Habano and a fine spirit.
Born out of her partner Ricardo Luna’s need for a local product to store his cigars, Humidores San Francisco began operations in 2002 and has since been led by Flor Gladys. She takes pride in being the only woman in Colombia dedicated to selling a product so essential for cigar lovers, while also reflecting the distinctive craftsmanship of Nariño’s culture.
Her humidors showcase the traditional artistry of the Nariño department, using the Tallo de Trigo technique to create colorful engravings and figures, as well as the Mopa Mopa varnish, made from the buds of the Wax Tree, transformed into thin strips that artisans cut and engrave. The latter was declared an Intangible Cultural Heritage by UNESCO in 2019.
Over the years of interacting with smokers, Flor Gladys has come to see them as generous souls, lovers, and poets who open their hearts during gatherings and share fascinating discussions. Offering care and protection to something as precious as cigars highlights that “in all the important things in life, you’ll find the hand and heart of a woman.”
She celebrates the growing number of women in Colombia who allow themselves to enjoy cigars, fondly recalling that in her early days, only one female smoker purchased her humidors. Today, they are recognized not only as essential pieces for enthusiasts but also for their beauty.
ALEJANDRA INTRIAGO
Alejandra is the owner of Real Fábrica de Cigarros La Clemencia, founded in 2017 by her late husband, Eduardo Jurado, in the coastal city of Guayaquil, Ecuador. Known as the “cigar capital” of the country, Guayaquil is home to four other cigar manufacturing companies. However, the enjoyment of cigars remains part of an emerging culture, as the industry primarily focuses on wrapper tobacco production.
It has been four years since she took over the factory, and many of her clients and colleagues have watched in awe as a woman paves the way for cigars among Ecuadorians and tourists visiting Guayaquil.
Although most of La Clemencia’s customers are men, Alejandra continues to work on attracting Ecuadorian women to tobacco and uniting female smokers in a collective that fosters the culture and enjoyment of this passion.
Since 2017, the Sisters of the Leaf Global Movement has been reshaping the cigar world, paving the way for a new era of empowerment and recognition for women. Founded by the visionary leadership of Dr. Anastasia Psomiadi, this movement has redefined the cigar world, making it a space that acknowledges and highlights women’s contributions.
Central to its mission is the empowerment of women, achieved through education, promotion platforms, mentorship, selfexploration, and fostering personal growth. The Sisters of the Leaf Global Movement represents a transformative shift, breaking barriers and opening doors to new opportunities for personal development and network building for both women and men.
Supported by its esteemed Advisory Board and Chief Business Development Officer, Lefty Karropoulos, the SOTL Global Movement inspires individuals, as well as local, national, and global associations, to develop similar initiatives and drive impactful change in the cigar industry and beyond.
Key Initiatives and Impact
· Education Through SGM Maestro School of Certified Cigar Sommeliers:
Education is central to SGM’s mission, represented by the Certified Cigar Sommelier Tobacconist (CCST) program. In partnership with Tobacconist University, this comprehensive certification provides participants with in-depth knowledge of cigars, equipping them with valuable skills, enhancing their expertise, and opening doors to new opportunities in the cigar industry. It empowers both women and men to excel and thrive professionally while deepening their appreciation of cigar culture.
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· The SGM Maestro School of CCST Alumni:
The mission of the SGM Maestro School of CCST Alumni is to build a vibrant community of graduates, providing a platform for networking, knowledgesharing, and professional growth. Through its collaboration with Humo Latino, SGM will showcase interviews with Alumni members, available in both Spanish and English. These stories highlight their journeys, achievements, and passion, serving as an inspiration for aspiring sommeliers and contributing to the global appreciation of cigar culture.
· SGM - Women-Friendly Cigar Destinations:
SGM is transforming cigar lounges, shops, resorts, bars, restaurants, clubs, and more with its Women-Friendly Certification, setting a new standard for respectful and welcoming environments. The vision is to build a global network of SGM Cigar Destinations that uphold these values and elevate the
quality of cigar culture. Certified venues must meet specific criteria, such as offering cigars from women-owned brands, training staff, hosting educational events, and collaborating with local organizations.
· Global Dialogues and SOTL Roundtables:
For the first time in cigar history, within the principles of social responsibility and business ethics, the SOTL Global Movement initiated a groundbreaking international dialogue to present women’s stories, their perspectives on the stereotypes they have faced, potentials, achievements, and aspirations. Since 2019, the movement has organized 11 “Changemakers” Roundtables, conducted in-person, virtually, and in hybrid formats, creating a significant social impact and fostering meaningful influence in the cigar world and beyond.
· Rum Festivals Collaboration: Through a partnership with The
Rum Lab, SGM provides free platforms and booths for cigar brands and lounges, bridging the gap between cigar and rum audiences at Rum Festivals across the USA. This collaboration, initiated in 2023, engages enthusiasts through VIP pairings and exclusive events, further strengthening the connection between the rum and cigar communities.
· Supporting Local, National, and Global Initiatives:
SGM has mentored women and supported various initiatives, uplifting voices, empowering communities, and offering ideas, models, and access to networks. It fosters personal growth, helps set new goals, and helps initiatives and projects to succeed.
Anastasia Psomiadi: The Visionary Behind SGM
Dr. Psomiadi, as a social innovator, academic, and entrepreneur, has redefined the cigar world by integrating social psychology and sustainability methodologies into the movement’s framework. Her vision extends beyond cigars, emphasizing connectedness, the social health of cigar enjoyment, and the broader impact of every initiative that reflects respect, self-growth, and social development.
Detra D. Thomas
In the Cigar World, where tradition and craftsmanship intertwine with stories of passion and dedication, few narratives are as moving as that of Detra D. Thomas. A woman who, after escaping a restrictive environment and overcoming unimaginable adversity, found in cigars not only a refuge but also a symbol of hope and empowerment.
Today, Detra is the creator of Detra’s Story, a premium cigar line that blends the magic of Harlem with the Dominican art of tobacco.
Detra was born into a humble family in Arkansas, where she grew up under the rigid expectations of a life devoted to religious ministry. From a young age, music and faith were her allies, but they were also the tools that kept her tied to a world that didn’t allow her to flourish.
After decades of internal struggle and a toxic marriage, Detra made a decision that would change her life forever: she escaped. With only her purse and unshakable determination, she left behind everything she knew and found refuge in New York, a city that felt as foreign as it was intimidating.
Detra found her new home at the Harlem Cigar Room, an iconic lounge at 141st and Broadway, where she discovered the pleasure of smoking a fine cigar and a community that welcomed her as one of their own. “I call them my Harlem Loves –they gave me protection, friendship, and a sense of belonging I had never experienced before,” Detra says with a smile.
Detra’s story went viral in June 2022 when Brandon Stanton, creator of the famous blog Humans of New York, shared her journey in 15 chapters. Images of Detra smoking a cigar in front of the Harlem Cigar Room resonated around the world, becoming a symbol of resilience and reinvention. Inspired by the global response, Detra decided to take her passion to the next level.
She traveled to Tamboril, Dominican Republic, and collaborated with Juan Gómez-López of Tabacalera El Hoyito to design a cigar line that reflected Detra’s essence: authentic, robust, and full of character. The Detra’s Story line includes three blends: a smooth Connecticut, a versatile Habano, and an intense Maduro.
“My cigars tell a story. The 7x54 format represents the 7 difficult years I spent in New York before finding the light, and the 54 years I was when I decided to escape and start over,” Detra explains.
Detra hasn’t just created a cigar line; she’s built a movement. Her cigars are sold in over 14 lounges across the United States and are available on her website, detrasstory.com. Additionally, she’s working on a new Robusto vitola and a special collaboration with Principal Cigars for a limited release, in case her story makes it to the big screen –a possibility for which she has had an agreement since 2022, with advanced script work underway.
But perhaps Detra’s most exciting project is her role as manager of The Carmel Cigar Vault, an exclusive lounge in Patterson, New York. The space is decorated with images by legendary photographer Pep Williams and pays homage to the rich history of tobacco and the people who have dedicated their lives to this art. “I feel especially connected to the women who have worked in this world –they paved the way for me to be here today.”
Detra’s Story isn’t just a cigar line; it’s a testament to resilience, community, and the human capacity to transform pain into something beautiful.
In every puff of smoke, there’s a story of overcoming, a tribute to Harlem, and a reminder that, no matter the circumstances, there’s always room for a new beginning.
Detra’s story is a powerful reminder that it’s never too late to reinvent yourself and that you should never give up. “You may have to leave behind everything you know, but that doesn’t mean there isn’t something better waiting for you.”
Today, Detra continues to share her story through her music, her one-woman play, and her YouTube series (Detra Denise), The Lady With a Cigar, where she combines inspiring anecdotes with the pleasure of smoking a fine cigar.
Stefania Frarou
Meet Stefania Frarou, a multifaceted entrepreneur based in Athens, Greece. Known for her outgoing personality, innovative thinking, and exceptional ability to build connections, Stefania has made a significant impact on her community and beyond. Her journey is a testament to creativity, resilience, and a deep love for exploration.
Dra. Anastasia Psomiadi
“My name is Stefania Frarou, and I proudly define myself as an entrepreneur,” Stefania begins. Her work has been centered on giving back to society and creating positive change. She started by supporting her children’s school community and later expanded her efforts to benefit the entire city of Athens. As a civic leader, she successfully united large groups of people around common goals, improving the quality of life for all.
Stefania owns a thriving tourist shop in Plaka, the historic heart of Athens near the Acropolis. For years, she has served as vice president of the Athens Tourist Shops Association, a role in which she has driven initiatives to improve cleanliness, lighting, and the overall visitor experience in the area. Her efforts have also brought vibrant cultural events to the city, further enriching its appeal.
Guided by her endless curiosity and inventive spirit, Stefania designed a patented magnetic brooch that uses neodymium magnets to securely hold eyeglasses on clothing. This ingenious solution not only solves a common problem but also reflects her talent for combining practicality and style. The brooch is now entering production, a milestone that showcases Stefania’s ability to turn ideas into reality.
But Stefania is not one to rest on her laurels. Her latest venture is into the world of perfumery. Inspired by her keen sense of smell, she has begun creating custom fragrances tailored to individual tastes. With a palette of scents that includes wood, citrus, amber, and vanilla, her creations reflect her meticulous attention to detail and her desire to connect deeply with her clients.
Her foray into the Tobacco World led her to the SOTL Greece community, where she found camaraderie among people who shared her passion.
Stefania’s refined sense of smell also led her to appreciate fine cigars. Inspired by her father, who enjoyed tobacco, Stefania tried her first cigar at 27. “That first puff was enough –I knew this was something special.”
At a time when few women in Greece smoked premium cigars, Stefania defied stereotypes, embracing her love for cigars and championing the idea that they are a pleasure for everyone. “I wanted to change the outdated image people had of women and cigars.”
Her foray into the Tobacco World led her to the SOTL Greece community, where she found camaraderie among like-minded enthusiasts. Stefania became an active organizer of industry-related events, including the Cigar Smoking World Championship (CSWC) in Greece. In 2024, she took her love for cigars to the global stage, participating in the CSWC World Championship and connecting with aficionados from around the world.
For Stefania, cigars represent more than just a simple pleasure; they embody relaxation, introspection, and respect for tradition.
Stefania cherishes Greece’s sunny climate, which provides the perfect setting for enjoying cigars outdoors. “It’s a pleasure to savor a cigar under the Greek sun, and it thrills me to see more women enjoying this experience.”
For Stefania, cigars represent more than just a simple pleasure; they embody relaxation, introspection, and respect for tradition. Her advocacy for cigar culture has helped redefine perceptions, encouraging both men and women to appreciate cigars as a refined pleasure, akin to a fine wine.
From designing a revolutionary brooch to organizing events that celebrate cigar culture, Stefania’s life is a testament to creativity, leadership, and a passion for discovery. Her work has earned her respect and admiration. “I’ve learned that the key to personal fulfillment lies in exploring your passions and sharing them with others.”
Yet, if you ask her, the role that defines her life is being a proud mother to two extraordinary children. Her sons, with remarkable knowledge for their age, share the same passion for cigars.
Josh Beaver
Josh Beaver’s journey into the Cigar World began with a personal connection. “I started smoking cigars when I was 18. It was something that helped me bond with my dad.” Over the past five years, Josh has cultivated a career in the cigar industry, turning a beloved hobby into a professional vocation. Before venturing into this field, he spent a decade in the commercial and residential flooring industry, excelling in sales and operations. Feeling ready for a new challenge, he took a leap of faith. “I thought, why not turn what I enjoyed doing most after work into a career?”
Consistency, reliability, and hard work are the cornerstones of Josh’s character. These qualities have been instrumental in his success as he navigates the dynamic and everevolving cigar industry. His dedication to excellence is evident in his role at Luciano Cigars, where his vision is clear: “To create some of the most unique and sought-after cigars on the market and set a pioneering standard in quality and business practices.”
Josh recognizes a shift in the cigar industry as its demographics become younger and more diverse. “Customers are looking for something new and different. They’re not tied to traditional brands,” he observes. His vision is for the industry to embrace this change by breaking down barriers and fostering innovation. He also advocates for cigar lounge events to evolve into truly unique experiences, tailored to the clientele and worthy of the title “event.”
Even though Luciano Cigars have been met with countless rave reviews and impressive sales figures for such a new company, Josh and Luciano Cigars continue to welcome the challenges involved in the objective of connecting customers to their cigars. One piece of advice has guided Josh
throughout his career: “Every day is a job interview.” This advice, given by a boss when he was 19, has shaped his work ethic and ambition. “You’re not just interviewing for the job you have, but also for the job you want.”
And for those looking to build a career in the cigar industry, Josh’s advice is simple yet profound: “This is an industry of passion. Yes, you can make money, but the foundation must always be a love for the industry and the product we create.”
This
is an industry of passion. Yes, you can make money, but the foundation must always be a love for the industry and the product we create.”
Josh is a strong advocate for the SOTL movement and envisions its role expanding beyond cigar lounges. “I’d love to see SOTL create workshops and real pathways to promote women entrepreneurs within the industry. I’d love to see more female lounge owners, for example.” For this reason, he believes women will play a key role in the future of the industry and encourages them to think big. “Don’t settle for what’s convenient. Tap into your natural instinct and vision to pursue what’s meaningful to you and your community.”
Josh Beaver’s story is one of passion, perseverance, and a forward-looking vision for the cigar industry. As he continues to light the way at Luciano Cigars, he remains committed to creating unforgettable experiences, fostering innovation, and building a more inclusive and dynamic community. For Josh, the journey is as rich and rewarding as the cigars he crafts –a testament to his belief that every day is an opportunity to achieve greatness.
