P R O F E SS I O N A L D E V E LO P M E N T: B E N E F I T Z
J U N E 2022 F Y I
Benefitz helps Michelangelo exhibition come alive in Auckland The “Michelangelo – A Different View” exhibition included over 50 large images, mostly printed on fabric.
The team at Benefitz completed a significant project recently that demonstrated the business’ wide-ranging capability. This was for the “Michelangelo – A Different View” exhibition held over six weeks at the Aotea Centre. UNDER LICENSE FROM the Vatican Museums, this extraordinary exhibition was an authentic reproduction of Michelangelo’s beautiful ceiling frescoes of the Sistine Chapel. “We were contacted by the exhibition promoters in mid-2021 asking the question if we were able to print the reproductions as they were nervous about the reliability of shipping from Europe in Covid-times,” explains Benefitz MD Aidan Bennett.
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“The reproductions needed to be printed high Above. The 64-page souvenir book that was designed and resolution on a fabric specprinted by Benefitz. ified, then stretched and Below left. Aidan Bennett and the 20 by 4.6-metre floor framed for the exhibition.” image that was printed in one piece by Benefitz. The “Michelangelo – A Different View” exhibitional signage for the event, including tion consisted of over 50 the installation.” images of the ceiling frescoes of the “The promoter is based in Sistine Chapel. The images that Benethe Wellington region. With the fitz produced were up to 4.6 metres wide pre-Christmas Covid-19 travel restricand almost 20 metres long. That partictions in place they were unable to get to Auckland. They were able to depend on “We ended up doing all the us to work with the Auckland Live team design, printing, merchandise, at the Aotea Centre venue to build-up the event and make it come to a reality.” display and directional The Benefitz team ended up designing and printing all of the items for the signage for the event, event, including the impressive 64-page including the installation.” souvenir programme as well as guidebooks in both English and te reo Māori. “Michelangelo – A Different View” ran from 3rd to 30th January at the ular reproduction, called “The Genesis” Aotea Centre. Due to its popularity was the feature floor display of the exhithe event was extended through until bition. All other reproductions were hung mid-February. from the ceiling or displayed on easels. “We tackled the project as we came benefitz.co.nz out of Alert Level 4 Covid-19 lockdown late last year and the task grew for us, which we were thrilled with,” adds Aidan. “We ended up doing all the design, printing, merchandise, display and direc-
