In full view Advertising opportunities at Keflavik Airport
2
Dear advertiser KeflavĂk Airport has never been bigger and traveller traffic is steadily increasing. KeflavĂk Airport has been refurbished to a large extent. We have focused on improving and increasing the number of available advertising area. Seize the opportunity and make yourself well and truly known to the huge number of travellers that pass through the airport. Forcasts for 2016 anticipate that the number of passengers will be 6.2 million and will reach 8.3 million a year by 2020. At present, the advertising spots we offer are 50 and their number is increasing. They reach just under half a million passengers every month.
Presentations Do you want to be the centre of attention? The central area of the shopping area can be rented for presentations and events. Think outside the box and do something completely different! Screens Get a quote for displays on the terminal's screens and you will be able to reach passengers throughout the airport. There is an incredible array of options on offer. Lighted advertising panels Most of the lighted advertising panels are located in the boarding corrider through which all passengers passing through KeflavĂk Airport go. The signs will enable you to make your mark. They are equally useful for encouraging consumer purchases and advertising your brand. Specialised adverts Unconventional advertisements on typical airport contact surfaces, such as boarding gangways and luggage trolleys.
3
Contents Check-in area 8 Departures 10 Boarding bridge 12 Border control 14 South building 16 Arrivals 18 Customs corridor 20 Pop-up 22
2016 ESTIMATE FOR
AT KEFLAVIK AIRPORT
NUMBER OF PASSENGERS
CONNE PASSEN
6.249.825 INCREASE 28,4% FROM 2015 2 : D N A TO ICEL
2.167
9 0 8 . 3 .04
TOP 10 DESTINATIONS AMSTERDAM
BOSTON
COPENHAGEN
FRANKFURT
LOND
06 7 . 8 3 0 . 2 : D N A L E C I M O R F
EUROPE’S BEST AIRPORT 2014
ECTING NGERS
7.310
DON
PASSENGER NATIONALITIES
3% 3%
NEW YORK
OSLO
PARIS
7% 14%
SEATTLE
13%
26%
4%
OTHERS
30%
STOCKHOLM
8
Check-in area The check-in area is the first contact point with departing passengers in the airport and a perfect place to advertise the goods and services available. Get immediate attention and direct them your way.
Joe & the Juice
I-7
Departures
I-4
Screen
Check-in desk
I-5
Check-in desk
I-3
I-1 Short-term parking
I-1 Lighted panels
I-3 Sheet
9
Size: 180 × 800 cm
Size: 240 × 675 cm
I-4 Lighted panels
I-5 Sheet
Size: 230 × 790 cm
Size: 214 × 840 cm
I-7 Lighted panels
Screen
Size: 150 × 500 cm
80” 10 seconds
10
Departures Reach all passengers leaving the country. This allows contact with an enourmous number of people. Projections estimate that 2016 will see approximately 3 million people passing through this area. Passengers in the terminal travelling overseas tend to be willing to spend and are ready to treat themselves and their family and friends. This is, therefore, the perfect place to reach out to them. We offer three extremely large, choice surfaces on the way into the area and numerous large screens within the area to get your messages and goods across.
Lift
Glass wall
11
Size: 304 × 508 cm
Size: 835 × 240 cm
Screens in the shopping area
Screens in the food and beverages area
16 x 55“ screens, 10 sec, 8 in each slot
Included in purchased advertisements on the big screens in the shopping area
12
Boarding bridge The majority of passengers passing through KeflavĂk Airport pass through here. The boarding gangway is an excellent choice for companies wanting to make a statement and reach consumers.
H-1 Lighted panels
V-1, V-2, H-2, H-2 og H-4
13
Size: 250 × 1500 cm
Size: 630 × 160 cm
V-1
V-2 Shopping area
H-1
H-2
South building
H-4
14
Border control Passengers coming from or on their way to countries outside the Schengen zone pass through Border control. The perfect location for brand placement.
L-1 Sheet
L-2 and L-4 Sheet
L-3 Sheet
15
Size: 248 × 798 cm
Size: 190 × 500 cm 190 × 600 cm
Size: 298 × 100 cm L-6 Sheet
L-6
Non-Schengen
Size: 170 × 500 cm L-4
L-2 L-3 Boarding gangway/ Shopping area
Southbuilding
L-1
16
South building 10 new charging stations have been installed in the terminal which passengers are free to use to recharge their equipment, at no cost. The stations allow travellers to use the cleanest energy in the world and are a great place for companies to get noticed and create an impact.
Charging stations
17
Size: 37 Ă— 204.6 cm
Main building
18
Arrivals Here we meet passengers who are exited to get to know the country and the services and experiences available. A perfect place to create an impact and attract the attention of arriving passengers.
K-1 Sheet
K-2 Sheet
K-3 screens
19
Size: 812 ×305 cm
Size: lift: 212 × 483 cm panel: 915 × 141 cm
14 80” screens — 10 seconds
20
Customs corridor Remind passengers who you are as they take their take their last steps out of the arrivals area. Ideal for those who want travellers to visit them during their stay in the country.
T-1 Lighted panels
T-2 Lighted panels
21
Size: 191 × 421 cm
Size: 191 × 421 cm
22
Popup The central area in the shopping area is available for presentations and events. The space gives you an opportunity to do something different and be noticed. If you need to present your brand or market a new product, this is a great way to reach your target group in a direct and intimate manner.
23
Don't hesitate to contact us. Do you have ideas for an imaginative event or campaign? Do contact us, we would love to help and work with you! ร lรถf Steinunn Lรกrusdรณttir Tel. 662 63 65 olof.larusdottir@isavia.is