2019/20
MEDIA
PRESS PACK
DE PUBLICATIONS LIMITED
About Us... DE Publications Limited produce a selection of local, high quality, B5 in size, full colour, glossy magazines. Research has shown that B5 is the perfect size for people to pick up, and pop it in their pocket or handbag to take home for all the family to enjoy. Locally owned and family run, our publications are produced by creative locals, who are passionate about the area that we live in. Editions are bi-monthly, covering a 2 month period. Our publications are leisure & lifestyle orientated and have been established for over 6 years. Our titles include Hype Magazine, Telford Lifestyle, Shrewsbury Lifestyle, Wolverhampton Review and Oswestry Review.
We also have online versions of all of our publications, meaning more people can enjoy them and they are also promoted on Facebook and Twitter - but we can also email it directly upon request.
Our Demographic
Social Media
• 13 - 64
AGE
• ABC1 social group • Disposable Income • Leisure & Entertaiment Orientated
13-17 - 7% Female 4% Male 18-24 - 4% Female 3% Male 25-34 - 8% Female 5% Male 35-44 - 12% Female 6% Male 45-54 - 23% Female 9% Male 55-64 - 15% Female 4% Male
GENDER 68.9% Female 31.1% Male *Based on 2000 people on our Facebook promotions
DE PUBLICATIONS LIMITED TELFORD | SHROPSHIRE | TF1 5LN 01952 787786 - eileen@deltaecho.co.uk - www.hypemagazine.co.uk - www.telfordlifestyle.co.uk www.shrewsburylifestyle.co.uk - www.reviewlocalmagazines.co.uk
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Inside e Magazine How We Target Our Publications... Reaching the right audience with YOUR ADVERT is something that we know is essential for it to maximise it’s effectiveness. We do this by distributing through high footfall areas, such as High Streets and Town Centres across each area, everywhere from beauty salons and cafes to schools and dentists & doctors surgeries. is means that we are giving you - our advertisers, the best chance of being seen by our readers, to help maximise the return on your investment. People pick up the magazine because they WANT TO, which means they are more likely to sit and enjoy reading the content - including your advert. We post copies through selected doors in Trench Lock, Lawley and Wellington and we have magazine stands in Wilkinsons store, in Wellington and Telford Town Centre, which are replenished twice a week - giving you great coverage and reaching people with a disposable income.
LOCAL ADVERTISING WHAT’S ON GUIDE ENTERTAINMENT MOTORING FEATURE HEALTH & BEAUTY WEDDING FEATURE HOME & GARDEN BOOK REVIEWS FOOD & DRINK FASHION RECIPES PUZZLES & MORE...
HELPING TO GROW LOCAL BUSINESSES, BY KEEPING LOCAL PEOPLE UP TO DATE...
We are not an ‘Admag’ - We like to have as much editorial content in each edition as possible, and always have special features like Food & Drink, Weddings, Motoring, Health & Beauty, Home & Garden and Education to name just a few. Obviously we do have lots of adverts within the magazine, as it’s free to pick up; this is what pays to print the magazine, but we try our hardest to mix it up a little. is means that our readers can sit down and relax and enjoy the read, making it more likely that they will notice the advertisers products & services.
DE PUBLICATIONS LIMITED TELFORD | SHROPSHIRE | TF1 5LN 01952 787786 - eileen@deltaecho.co.uk
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What we do. PRINTED & ONLINE MAGAZINES, SOCIAL MEDIA & WEBSITE
www.hypemagazine.co.uk www.telfordlifestyle.co.uk www.shrewsburylifestyle.co.uk www.reviewlocalmagazines.co.uk
2019/20 Publishing Schedule 2019/2020 (* Deadlines are when all artwork must be approved & finalised)
JULY & AUGUST ISSUE 16,000 copies per edition are printed & distributed across the area, in high footfall High Streets, Town Centres, Venues and Leisure Facilities, Doctors, Dentists and Attractions by our in-house distribution team.
Deadline 17th June 2019
SEPTEMBER & OCTOBER ISSUE Deadline 16th August 2019
NOVEMBER & DECEMBER ISSUE Deadline 18th October 2019
PLUS - We post directly through 2000+ selected doors and have a dedicated stands in Wilkinsons store in Wellington and Telford Town Centre.
JANUARY & FEBRUARY ISSUE Deadline 12th December 2019
MARCH & APRIL 2020 ISSUE Deadline 14th February 2020
MAY & JUNE 2020 ISSUE Deadline 17th April 2020
DE PUBLICATIONS LIMITED TELFORD | SHROPSHIRE | TF1 5LN 01952 787786 - eileen@deltaecho.co.uk - www.hypemagazine.co.uk - www.telfordlifestyle.co.uk www.shrewsburylifestyle.co.uk - www.reviewlocalmagazines.co.uk
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Advertising Rates. 1 Edition Booking Full Page Advert £349 1/2 Page Advert £199 1/4 Page Advert £115 1/8 Page Advert £50 (Business Card Size) Full Page Editorial - £199
Premium Pages 1 Edition Booking Outside Back Cover - £499 Inside Front Cover DPS Advert - £499 Inside Front Cover Single Page - £250 Page 5, 7 & 9 - £399 Inside Back Cover - £399
DISCOUNTS ARE AVAILABLE FOR BLOCK BOOKINGS OF 3 & 6 EDITIONS**
One of OUR Specialities... RESTAURANT REVIEWS So Good You Can Almost Taste It!
We Know Good Food... We specialise in Restaurant Reviews and they are always one of the most popular features with our readers. We offer a full Restaurant Review Package, where we send 2 members of the team to enjoy a complimentary 3 Course Meal, which they will photograph and write about. is will then be designed to showcase your restaurant, making mouths water and enticing new customers to visit you. We offer this at the price of just £199 the usual cost of a 1/2 Page Advert!
“We always buy own our drinks, as some of the guys like their Pinot Grigio!”
Design Service Our design service is available for all bookings within our publications, we can produce your advert at no extra cost*. (*You cannot use our artwork in any other publication without our prior written consent, or for a minimal charge you can buy the rights and use it anywhere!). You can supply your own artwork in JPEG, EPS or PDF (CMYK Colour Mode).
PAYMENT We Invoice once your advert is approved - payment for all ads must be received by copy deadline and can be made by cheque, cash, BACS or you can pay by debit or credit card over the phone. (We do not accept American Express). You will be subject to a charge if you cancel your booking (outside of our 14 day terms). Please see our full Terms & Conditions on our websites: www.hypemagazine.co.uk, www.telfordlifestyle.co.uk, www.shrewsburylifestyle.co.uk or www.reviewlocalmagazine.co.uk
ALL PRICES ARE PLUS VAT! We offer discounts for 3 & 6 Edition Bookings, just ask for details.
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DE PUBLICATIONS LIMITED TELFORD | SHROPSHIRE | TF1 5LN
01952 787786