OPEN INNOVATION
Video
“(…) it is a more distributed, more participatory, more decentralized approach to innovation, based on the observed fact that useful knowledge today is widely distributed, and no company, no matter how capable or how big, could innovate effectively on its own.” Henry Chesbrough
“the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively.” Henry Chesbrough
outside.in “external ideas and technologies are brought into the firm’s own innovation process.”
inside.out “un- and under-utilized ideas and technologies in the firm are allowed to go outside to be incorporated into others’ innovation processes.”
Looking for ideas and technologies that fit the business model ...
Closed innovation principles
Open innovation principles
The smart people in the field work for us. Not all the smart people in the field work for us. We need to work with smart people inside and outside the company. To profit from R&D, we must discover it, develop it, and ship it ourselves.
External R&D can create significant value: internal R&D is needed to claim some portion of that value.
If we discover it ourselves, we will get it to We don't have to originate the research to the market first. profit from it. The company that gets an innovation to the market first will win.
Building a better business model is better than getting to the market first.
If we create the most and the best ideas in If we make the best use of internal and the industry, we will win. external ideas, we will win. We should control our IP, so that our competitors don't profit from our ideas.
in: http://www.openinnovation.eu/openinnovatie.php
We should profit from others' use of our IP, and we should buy others' IP whenever it advances our business model.
Summary…
Ideas Management
Crowdsourcing
Innovation Management
Efficient innovation mgmt...
The Stage-Gate速 Process: From Idea to Profit
6 steps to Business Innovation...
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