NEWS & ARTICLES – LOOKING TO THE FUTURE
Opinion by Frank M. Wächter, Founder and Managing Director at fmwaechter.com
28
Over the past few months many
Social interaction has almost become synonymous with
important topics have gone unnoticed
social media and many still consider it a must-have tool that
or been overshadowed by COVID-19
organisations cannot neglect if they want to be successful.
-related news. Chief among those
But anyone who has seen the documentary “Social
crucial subjects is how the pandemic
Dilemma” can, and should, call into question the role
has changed the way people and
of social media into the future of communication and
organisations interact.
community engagement.
| Dec 2020
