VIRTUAL EVENTS
DIGITAL MARKETING & ENGAGEMENT STRATEGY IAPCO Member: AIM Group International, Italy Each event has its own story, its own value and purpose. As well as this, it has its own audience. In order to effectively reach and engage that audience, we must create a digital marketing strategy. Such a strategy requires us to look for the answers to key questions: “What is the goal of the event?” and “What makes this event unique?”. The audience itself must be wondering the same thing, so using digital marketing channels becomes crucial to position your event as a mechanism to solve your audience’s problems or queries.
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| June 2020
