JOURNEYING THROUGH IRELAND – AN EVENT EXPERIENCE IAPCO Member: CPI (Conference Partners International), Ireland
Last year marked the second that Fáilte
of Fáilte Ireland’s theme. Each region of
Immersive stage production oversaw
Ireland ran a conference highlighting the
Ireland was highlighted not just through
a professionally-designed stage and
Irish tourism industry’s achievements
the programme content, but through all
presentations, adding to the slick event
throughout the year, while also outlining
senses; with breakout rooms dressed to
their plans for the upcoming 12 months.
visually portray individual regions and
CPI was delighted to collaborate with
the networking lunch providing locally
Fáilte Ireland to deliver the event,
distinct tasters for each course.
which took place at Croke Park Conference and Events Centre in
To showcase the launch of ‘Taste
November, welcoming over 600 tourism
the Island,’ an eight week-long
industry representatives from across
celebration of food from around
the island of Ireland.
the island of Ireland, CPI created a quintessentially Irish meal. Working
Fáilte Ireland partnered with CPI on
closely with the head chef at Croke
this conference due to their innovative
Park, a bespoke menu was curated
and sustainable approach to event
with one bowl sourced from each of the
delivery. The theme of the conference
four regional areas; Ireland’s Hidden
was ‘Sustainable Growth Region by
Heartlands, Ireland’s Ancient East, Wild
Region,’ which CPI recognised and
Atlantic Way and Dublin Surprising by
sought to thread throughout each
Nature. Delegates were able to sample
element of the event on the day.
all of the regional dishes for a true taste of Ireland.
CPI implemented a strong sustainable approach with digital signage,
In order to bring so many industry
innovative stage design through the
leads together for one day, the event
use of video mapping, and an event
needed to have high impact, a seamless
app to eliminate the need for paper
programme and a best-in-class display
materials. Croke Park Conference and
of conference catering, AV and delegate
Events Centre is a carbon neutral
management. It included a busy
venue and made the perfect backdrop.
educational programme, and an address
The event was deliberately structured
from the Irish Minister for Transport,
in a way which allowed the representa-
Tourism and Sport, Shane Ross.
tion of the ‘region by region’ element 42
| March 2020
CPI partnered with Fáilte Ireland to deliver their 2020 Plans Launch
delivery. The conference stage was created with video mapping content, so that as the onstage speakers navigated their presentation, the set design responded accordingly. This took the audience on a journey through each presentation as they witnessed their surroundings change in line with the various topics, ensuring the delegates were engaged throughout and had a unique experience. This innovative event with a sustainable focus achieved high impact and a high level of delegate engagement. It made for an impactful and memorable event, which invigorated the Irish tourism industry for what 2020 has in store.
