ON POINT ARTICLES
CASE STUDY – PARTNERING IN CRISIS IAPCO Member: Kenes Group The Bologna Convention Bureau, a long-term destination
THE SOLUTION
partner of Kenes, helped Kenes Group prepare all the onsite logistics for CHEST (American College of Chest Physicians)
While the situation around the CHEST Congress scheduled
Congress 2020 Italy prior to the pandemic. However,
for June 2020 mobilised all partners, it was in fact their joint
February 2020 saw a worsening local situation in Italy,
long-term vision and fruitful collaboration that proved the
followed by worldwide lockdowns, as a result of which
solution. Each partner aimed to bring value to the client and
the event had to be called off. This was the time when all
the event; everyone played a different role in this puzzle. But
partners came together to find the best solution for CHEST.
long-term collaborations are not built to benefit just one event in a single year, but rather to create a multitude of successful
THE CHALLENGE
The efforts invested in building strategic relationships pay-off the most during a crisis The situation with the CHEST Congress showed how consistency in working together over many years actually creates one team, striving to achieve a common goal. The process began with open communication and complete trust. All partners, when it came to the decision of postponing the event, showed a great deal of flexibility and worked hard to find new opportunities for everyone involved. With full transparency and placing the event goals at the centre of all efforts, the task proved to be a smooth one with total collaboration – truly successful.
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| May 2021
future events in the years to come.
THE OUTCOME A highly successful CHEST virtual congress, in partnership with the Italian delegation, was held in June 2020, highlighting the connection with Italy to 3150 participants. While we cannot say with certainty when the event will again take its physical shape, Bologna Congressi applied special flexible clauses to the contracts, helping Kenes Group to manage the risk.
3150 registered participants 2100 users logged in on 26 June 700 active users at all times
