ON POINT ARTICLES
EGYPT’S PHARAOHS’ GOLDEN PARADE
A MAJESTIC JOURNEY THAT HISTORY WILL FOREVER RECORD IAPCO Member: ICOM Group
The whole world witnessed the Pharaohs’ Golden Parade in
The parade was part of Egypt's efforts to revive the Tourism
which was seen 22 royal mummies being transported from the
& Events Industries that were reeling from the political turmoil
Egyptian Museum in Tahrir to the new National Museum of
following 2011 and, more recently, COVID-19. It was an
Egyptian Civilization, to the pride and honour of the Egyptians
important step in highlighting Egypt's position on the
themselves.
International Tourism & Event’s Management Map. People around the world who watched the epic described it as a
The highly anticipated Pharaohs’ Golden Parade kicked off
legendary event and that it heralded a successful marketing
from Cairo’s Tahrir Square on Saturday 3 April. This event was
and propaganda campaign for Egypt that was unprecedented.
the first of its kind in the world. Of the 22 mummies, 18 are kings and four were queens, among them the mummies of
Again, Egypt proves to be the cradle of civilization and
King Ramses II, King Seknen Ra, King Tuthmosis III, King Seti I,
fountain of knowledge. The “Pharaohs' Golden Parade”
Queen Hatshebut, Queen Merit Amun, wife of King Amenhotep
was a true moment of pride for Egypt and all Egyptians.
I, and Queen Ahmose-Nefertari, and wife of King Ahmose. Egypt will remain a popular destination for international About the “National Museum of Egyptian Civilization”:
events, thanks to its specialised MICE facilities that cater to
The National Museum of Egyptian Civilization is one of the
a variety of organiser needs. This remarkable country has a
most important national projects adopted by the country, as
unique glamour due to its location, infrastructure, convention
it is one of the largest international museums, as well as the
& exhibition facilities and the remarkable cities situated on the
only museum of its kind in Egypt, the Arab world, the Middle
River Nile and the seashores of the Mediterranean & Red Seas,
East and Africa. It includes all the manifestations of the
such as Cairo, Alexandria, Sharm El Sheikh, Hurghada, Dahab
richness and diversity enjoyed by the Egyptian civilization
and many others.
during various eras starting from pre-eras to the present time. The museum will also house several antiquities belonging
Organise your event in Egypt with no anxiety.
to various different civilizations, such as the Islamic, Coptic, Roman, Greek and of course, the Egyptian civilization. | May 2021 21
