The PCO September 2021

Page 26

EDUCATION SPECIAL

DIGITAL TRANSFORMATION | LEARNING & DEVELOPING ON THE RISE IAPCO member ICOM (Egypt) tells us about their journey Author: Marwa Emam, ICOM

Digital Transformation should be at the forefront of every

professional platforms to provide successful events. And

organization’s mind, and is defined as “the adoption of digital

thanks to the efforts of ICOM teams, we managed to stand

technology to transform services or businesses, through

up quickly against all the challenges.

replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology”. However, this easily digested definition is not so simply implemented in the workplace. There are challenges to overcome before the benefits of digital transformation can be realized by an organization. ICOM Group has 200+ employees who have been at the forefront of digital transformation from both research and execution perspectives have collectively harnessed the power of digital transformation to stay at the head of our business.

Adjusting the mindset of the team to embrace the new digital era was not easy process though, as it required understanding, persuasion and resilience. Adjusting the mindset of the team to embrace the new digital era was not easy process though, as it required

There is no doubt that the Events industry has been majorly affected by the COVID-19 outbreak since the beginning of 2020. Due to this drastic shift during the pandemic, all the Events Industry Leaders acted quickly aiming to address this issue and came up with several new scenarios to sustain the industry, until this massive attack of the pandemic vanishes away, hopefully soon.

understanding, persuasion and resilience. These were the main 3 key ingredients that helped our organization break all boundaries of change and achieve breakthroughs in no time! Our Technical and Operation Teams though made their homework and spent nights working on developing advanced software aiming to deliver a seamless live streaming experience, as our main priority was to ensure the audience’s satisfaction and guarantee their total engagement. “The tragic hit of the pandemic was devastating for all businesses and we needed to find a quick and effective solutions to protect our business interests. I am so happy and proud, for being able with the help of the team to create a solution that would facilitate events experiences”, said Jailan Ibrahim – Web Solutions Assistant Manager “As organizations continue their journey towards digital

And since we are walking through a new phase, ICOM Group adapted new strategies to shift all its events from the physical to the virtual & hybrid forms after convincing our stakeholders with the benefits of the New Normal Templates. We worked hardly for several months to come up with reliable & 26

| September 2021

transformation and application modernization, our team worked for more than 5 months to help the company acquire modern business solutions that are both powerful and easy to operationalize”, said Ahmed Magdy – Web Solutions Executive


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