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“We make products that work; performance is engrained in our DNA. That is why consumers have gravitated towards us for over 60 years – our products have always been designed to be functionfirst, ahead of everything else” Scott Cameron, President Asia Pacific – Canada Goose
anada Goose always do more. Its that idea that gave us the inspiration to call our purpose commitment HUMANATURE. We published our first Sustainability Impact Strategy last year on Earth Day, building on our core value of keeping the planet cold, and outlining our vision for the future.
How would you describe your company in 3 words and why? Authenticity, Made-in-Canada, Performance Luxury. Founded in 1957 in a small warehouse in Toronto, Canada Goose is a lifestyle brand and a leading manufacturer of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic, ensuring a legacy of functionality is embedded in every product from parkas and rainwear to apparel and accessories. Canada Goose is inspired by relentless innovation and uncompromised craftmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability and values-based initiatives, reinforcing its commitment to keep the planet cold and people on it warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. We are an authentic brand; authenticity has always been at the heart of Canada Goose, along with sharing Canadian Warmth. We make products that work; performance is engrained in our DNA. That is why consumers have gravitated towards us for over 60 years – our products have always been designed to be function-first, ahead of everything else.
Among different targets, one of our main goals is to achieve carbon neutrality, aiming for net-zero emissions by 2025. Additionally, we’re committed to reaching 90 per cent of Canada Goose fabrics as bluesign® approved for responsible and sustainable practices by 2025. Bluesign uses a system of factory audits and certification to monitor the complex journey of materials at every step of the supply chain– from chemical formulation to the finished product. In publishing our first Sustainability Report we now have a yearly commitment to track our progress against a multitude of aggressive goals to ensure a future for our planet. What is the special relationship between Canada Goose and Hong Kong? Hong Kong is home to the first Canada Goose retail store in Greater China, our IFC Mall location opened in 2019. We opened our head office in Hong Kong in the same year; the team based here is responsible for the APAC market. Our newest edition is our Kowloon store, which we just recently opened on Canton Road, a proud milestone for us as it is home to many luxury brands. Hong Kong is also the first global market we have entered that has a sub-tropical region. This provides a great opportunity for us to shelter our consumers from many elements and move beyond our iconic parka. Hong Kong is a leading market for us to grow our lightweight down, rain, wind and knitwear products.
Tell us about a successful project that Canada Goose runs. As previously mentioned we recently launched HUMANATURE, which is more than a platform it is our brand philosophy which means it is embedded in all our decision making. We are forever inspired by the people of the North who have lived in harmony with nature for thousands of years and whose practices are rooted in sustainability. We strive to repair the gap between humanity and the natural world, but we also know that as citizens of a global community we can 26
